#TakeBackthePink – @Komenforthecure’s social media nightmare

Janet Fouts

Komen made this announcement: “We will continue to fund existing grants, including those of Planned Parenthood, and preserve their eligibility to apply for future grants, while maintaining the ability of our affiliates to make funding decisions that meet the needs of their communities” Supporters of Planned parenthood were excited. In this screenshot of a report by analytics firm Attensity the sentiment about Susan G Komen is pretty darn clear.

Sysomos Acquired By Marketwire

Dave Fleet

Attensity. Audience – a sales- and marketing-focused tool to help measure ROI and optimize marketing and community engagement. In recent months we’ve seen several interesting moves within the social media monitoring/social CRM space. Company. Acquired by. Techrigy. Alterian. July 2009. Filtrbox. Jive Software. January 2010. Buzzgain. Meltwater. February 2010. Biz360. April 2010. DNA13. CNW Group. April 2010. Scout Labs. Lithium Technologies. May 2010.

Start Listening NOW!

SocialFish

To help organize the monitoring process for you, Maria Ogneva of Attensity posted 10 Steps for Successful Social Media Monitoring. Tags: Open Community Risk and Social Media listening monitoring reputation management risk Back in April 2010, my post for SocialFishing The Role of Crisis Communications in Your Social Media Strategy explained the importance of incorporating social media into your crisis communications plan. In retrospect, I should have written this post first.