Sysomos

Convince & Convert

A leading global provider of cutting-edge social media analytics and monitoring technology for brands, businesses and agencies. yz (Hidden) Content Pros Sponsors

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Sysomos Acquired By Marketwire

Dave Fleet

Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Update: Sysomos has confirmed the acquisition. Sysomos. Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool.

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. Tags: measurement monitoring social media tools Sysomos

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Among the most popular are Socialbakers , Netvibes , BrandWatch , Simply Measured , Mention , Sysomos , Brand24 , Alianzo , and Union Metrics.

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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

Now I’ve used Radian6 in the past and I like to use Sysomos MAP when undertaking a brand audit, but nBA Pulse offers deeper insight and increased agility in data use. Marketwire/Sysomos: Social Communications & Analytics for 70% of the Fortune 50.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

13) Sysomos. Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media.

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Announcing a New Podcast for Content Marketers

Convince & Convert

It’s a twice-monthly show in a tight interview format where the world’s greatest content marketing practitioners are queried by the shows co-hosts, two of the leading thinkers in content and digital marketing: Chris Moody from Oracle Marketing Cloud and Amber Naslund from Sysomos.

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Adam Boyden details key features and capabilities of several fee-based and free (or low cost) social media monitoring tools including Sysomos , Beevolve and ReSearch.ly. Social media marketing has gone well beyond the hype stage and is now mainstream business practice.

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The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ).

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Finally, organizations that actively target both traditional and social media may want to look at tools like Vocus , Cision and/or Sysomos which integrate PR and social media monitoring functions into a single platform. Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one?

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6 Timely Tips for Twitter Success

Convince & Convert

Tweet New research from Sysomos shows that 92.4% Based on the Sysomos findings, here’s what you can try to make your tweeting more effective: 1. The Sysomos data shows that only 6% of all Tweets are ever retweeted.

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Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

Five Key Ingredients for a Successful Corporate Blog by Sysomos. Five Key Ingredients for a Successful Corporate Blog by Sysomos. How can you improve your blog’s position in search engines? Grow your audience?

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

A quick list of eight leading monitoring tools, from Alterian and Radian6 to UberVU and Sysomos. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Even with the excellent technology in Sysomos, we still had to manually review all tweets and recategorize a few from positive to neutral, neutral to negative, and so forth.

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Know Your Hustle. Own Your Hustle.

Twist Image

My friend (and current SVP of Marketing at Sysomos ), Amber Naslund wrote an incredibly powerful piece on her blog the other week titled, I Give You Permission To Stop Hustling. sysomos. What are you chasing? What are you running after? Is someone chasing you? To hustle or not to hustle? That is the question. Or, at least, that seems to be the battlecry of everyone you follow online.

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Social Media Tips from Professor Jonathan Taplin

Proactive Report

Then upgrade to a tool like Sysomos, Radian 6 or Ecairn Conversation. tools online PR social media strategy sysomos During Social Media Week in LA USC held an interesting one day seminar focused mainly on geo location services.

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Diversified Twitter Strategies for News Sites

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day.

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What every consultant should know about social media analytics

Sherrilynne Starkie

Social listening tools such as Cision, Sysomos, Reddit Keyword Monitor Pro, Streamview for Instagram, Keyhole and Snapalitics, among others. The kind of people who are attracted to a career in PR tend to be ‘right-brained’, that is intuitive, creative and subjective.

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Missed Opportunities

Twist Image

Whether you're using a more complex Social Media monitoring tool like Radian6 or Sysomos or using free tools like Google Alerts and Twitter Search , there really is no excuse not to know what people are saying, where they're saying it, how much of a network they're connected to, and what the overall sentiment is. sysomos. There are no absolutes. There are no hard and fast rules. The truth is that Marketing is changing, shifting and adapting.

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How a social media consultant can help your business

Sherrilynne Starkie

These tend to include the following: Data and insights such as Google Analytics, Sysomos, Sprout Social, Facebook Insights, Twitter Analytics, etc. When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is.

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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Analytics The tools that support analysis Google analytics, QuickSprout, KissMetrics, Brandwatch, Moz, Cision, Trackur, Sysomos, Simply Measured, more. The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. It also explains why each is needed and they are all used. Skills Why How.

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The “Must-Have&# Tool Kit of Social Media Citizen Vol. 2

Social Media Citizens

Sysomos. There are as many social media tools as there are posts about these tools.

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Social Media Monitoring & Engagement: One Size Does Not Fit All

Jason Yormark

Up to this point, we’ve been able to manage without the enterprise level offerings such as Radian 6 and Sysomos , but times are a changin. Offerings like Radian6 and Sysomos are great, but they are overkill for smaller clients that do not have thousands of mentions per month.

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Viral video: Jim Carrey’s take on gun control

Sherrilynne Starkie

Sysomos gives the sentiment a 68% favourable score. Canadian comedic actor Jim Carrey has taken aim at America’s gun laws and the late Charleton Heston , former National Rifle Association (NRA) president with a satirical Internet video, “ Cold Dead Hands’.

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How to use social data for competitor intelligence (II): understanding performance and leaders

Audiense

Tools such as Pulsar, Sysomos and Audiense can answer all these questions about levels of engagement and the performance of your competitor’s marketing strategies. We are continuing our series of articles about the best way to use social data in the competitive intelligence field.

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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

They offer sentiment analysis, trend comparisons, geographic analysis, theme detection, authority measurement, demographic and, a classification engine similar to Radian6 or Sysomos and the same basic price point of about $500 a month.

282

Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Sysomos. Sysomos can improve your business because it provides unlimited and immediate access to millions of online conversations of your customers and prospects who use social media and other online sites. Markwire is the owner of Sysomos.

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How to Measure Social Media Success for Your Small Business

yMarketingMatters

You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics.

269

Sure I love the conversation but…

Direct Marketing Observations

With this Salesforce/Radian6 deal, and Lithium grabbing ScoutLabs and MarketWire folding Sysomos into the mix, you are now seeing an alignment of B2B with social beyond just the conversation. I used to be a social media purist but I’ve evolved. Well we have evolved.

182

Text Analytics in the Cloud

Net-Savvy Executive

Sysomos. If you're a software developer (I'm not), you might find it easy to throw together a new application. You can handle pulling in data, moving it around, and displaying results—the normal software stuff.

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Social Media Moments at @InsideView

Koka Sexton

This is the dashboard of 2012 using Sysomos for all mentions of InsideView excluding mentions from the InsideView brand. As part of the rollup for 2012 the awesome marketing team at InsideView and I are looking at all of the amazing traction we have made in the past 12 months.

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How Social Media Works When Your Fans Are Truly Passionate

Convince & Convert

Sysomos. Fans = Users = Customers. Being the largest importer of anime in North America comes with a huge fan base and a daunting host of responsibilities. Managing over 400 titles, attending 38 annual conventions, sending millions of emails, and engaging with a community that includes 1.5

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Link Love Monthly: Best of March 2011

SocialFish

Things Companies Don’t Want to Hear about Social Media (Sysomos). Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days.

182

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

After analyzing more than 100 billion tweets on the Sysomos platform, Kingsford Charcoal and Marketwire deemed Waukesha, Wisconsin resident, IT professional, and part-time wine blogger, Clifford Brown , as 2012’s “Nicest Person in Social Media.”. Guest post by Jim Delaney.

296

2 Amazing Movember Case Studies That Will Make You Grow it Back

Convince & Convert

For Instagram, data from Sysomos shares 914,000 photos on Instagram used the hashtag #MOvember. Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media.

122

You Become What You Measure

Social Media Strategery

We use tools like Sysomos and Radian6 to track millions of social media posts. As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. Here are 20 more. And another 10 more. But let’s look a little further ahead.

135

7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

Don’t let a social media crisis catch you off guard by using social media monitoring tools like Sysomos. Guest post by Philip Masterson. Digital marketing is growing rapidly.

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Interview with Social Media Citizen: Paul Dunay | Social Media.

Social Media Citizens

375

Are Social Causes a One Click Pony?

Convince & Convert

It’s not as if the Supreme Court is dialing up Sysomos to check social mentions before rendering constitutional decisions. Social Media Controversies Addressed, Fresh Each Week.

115

Get Content First Format Content Later

Convince & Convert

She’s now the senior vice president of marketing at Sysomos.

137

20 Killer Facts About Business Blogging

Writtent Blog

Sysomos ). About two-thirds of marketers say their company blog is “critical” or “important” to their business. Part of the reason is that blogs are a great way to engage your visitors. ( U.addresstwo ) Still not sure whether you need to have a blog?

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Association Social Media: American Diabetes Association

SocialFish

I prefer to work on the native platforms when posting and monitoring, but I also rely daily on Sysomos Heartbeat, Tagboard and HootSuite.

210

Best Social Media Monitoring Tools

Bill Hartzer

SysomosSysomos is redefining social media analytics with a powerful product suite that provides customers with the tools to measure, monitor, understand and engage with the social media landscape. Sysomos provides instant access to all social media conversations from blogs, social networks and micro-blogging services to forums, video sites and media sources.

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