Sysomos

Convince & Convert

A leading global provider of cutting-edge social media analytics and monitoring technology for brands, businesses and agencies. yz (Hidden) Content Pros Sponsors

Sysomos Acquired By Marketwire

Dave Fleet

Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire. First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Update: Sysomos has confirmed the acquisition. Sysomos. Sysomos offers three core services: Sysomos MAP – a web-based, enterprise-level social media monitoring tool.

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. Right now, the system doesn’t hook into Salesforce but according to Sysomos co-founder Nilesh Bansal, that functionality is on the way. Sysomos’ Nilesh Bansal wouldn’t shed any light on the question when I spoke with him.

nBA Pulse: a new social analytics tool

Sherrilynne Starkie

Now I’ve used Radian6 in the past and I like to use Sysomos MAP when undertaking a brand audit, but nBA Pulse offers deeper insight and increased agility in data use. Marketwire/Sysomos: Social Communications & Analytics for 70% of the Fortune 50. Featured Headline Marketing Social Media Internet marketing Marketing and Advertising newBrandAnalytics Sysomos

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Among the most popular are Socialbakers , Netvibes , BrandWatch , Simply Measured , Mention , Sysomos , Brand24 , Alianzo , and Union Metrics. Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings.

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Announcing a New Podcast for Content Marketers

Convince & Convert

It’s a twice-monthly show in a tight interview format where the world’s greatest content marketing practitioners are queried by the shows co-hosts, two of the leading thinkers in content and digital marketing: Chris Moody from Oracle Marketing Cloud and Amber Naslund from Sysomos. You’ll also be able to read episode summaries and listen to the show on Convince & Convert , the Oracle Marketing Cloud blog , and the Sysomos blog. .

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Sysomos. Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. Qirina Qwiki Runaware Sarah Kessler social media monitoring tools social media search engines social networking tools Soluto Sysomos viralheat Wildfire WondershareLooking for an easy way to create a cool graphical email signature with trackable interactive buttons?

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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Finally, organizations that actively target both traditional and social media may want to look at tools like Vocus , Cision and/or Sysomos which integrate PR and social media monitoring functions into a single platform. Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. But how do you choose one?

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The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social Media Marketing automation in social media b2b social media success free HubSpot Kmart Oracle resources social media intern social media pitfalls social media planning social media results social media training Sysomos top social media mistakes to avoid Walmart

6 Timely Tips for Twitter Success

Convince & Convert

Tweet New research from Sysomos shows that 92.4% Based on the Sysomos findings, here’s what you can try to make your tweeting more effective: 1. The Sysomos data shows that only 6% of all Tweets are ever retweeted. of all retweets happen within the first hour after the tweet has been sent. This demonstrates that Twitter users are not browsing the public stream (or even their own lists) to find and interact with tweets from earlier in the day.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Even with the excellent technology in Sysomos, we still had to manually review all tweets and recategorize a few from positive to neutral, neutral to negative, and so forth. social media monitoring Crash the Super Bowl doritos real-time monitoring social listening social mentions social sentiment Sysomos Tostitos twitter Visible Technologies

Know Your Hustle. Own Your Hustle.

Twist Image

My friend (and current SVP of Marketing at Sysomos ), Amber Naslund wrote an incredibly powerful piece on her blog the other week titled, I Give You Permission To Stop Hustling. sysomos. What are you chasing? What are you running after? Is someone chasing you? To hustle or not to hustle? That is the question. Or, at least, that seems to be the battlecry of everyone you follow online.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Adam Boyden details key features and capabilities of several fee-based and free (or low cost) social media monitoring tools including Sysomos , Beevolve and ReSearch.ly. Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What should I monitor for? How do I use my time and resources most effectively?

Diversified Twitter Strategies for News Sites

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Diversified Twitter Strategies for News Sites by Adam Sherk on August 7, 2009 This week’s Sysomos study of the 5% most active users on Twitter includes a list of the top 25 users (with more than 50,000 followers) ranked by average tweets per day.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

A quick list of eight leading monitoring tools, from Alterian and Radian6 to UberVU and Sysomos. With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up.

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Missed Opportunities

Twist Image

Whether you're using a more complex Social Media monitoring tool like Radian6 or Sysomos or using free tools like Google Alerts and Twitter Search , there really is no excuse not to know what people are saying, where they're saying it, how much of a network they're connected to, and what the overall sentiment is. sysomos. There are no absolutes. There are no hard and fast rules. The truth is that Marketing is changing, shifting and adapting.

Social Media Tips from Professor Jonathan Taplin

Proactive Report

Then upgrade to a tool like Sysomos, Radian 6 or Ecairn Conversation. tools online PR social media strategy sysomos During Social Media Week in LA USC held an interesting one day seminar focused mainly on geo location services.

Best Business Blogging Guides and Tips of 2010

Webbiquity SMM

Five Key Ingredients for a Successful Corporate Blog by Sysomos. Five Key Ingredients for a Successful Corporate Blog by Sysomos. J-P De Clerck Jonathan Beebe Josh Wade Joshua Lyons Junta42 Kipp Bodnar KISSmetrics Mark Evans Mark Jackson MarketingSherpa Martine Hunter MLT Creative Pamela Wilson Pat Flynn Peter Schram Rand Fishkin Sarah Hofstetter Sean Donahue Shareaholic Sysomos Timm Gunn Twitter hashtags Wayne Howard writing a business blog

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What every consultant should know about social media analytics

Sherrilynne Starkie

Social listening tools such as Cision, Sysomos, Reddit Keyword Monitor Pro, Streamview for Instagram, Keyhole and Snapalitics, among others. The kind of people who are attracted to a career in PR tend to be ‘right-brained’, that is intuitive, creative and subjective. That’s why they are great at relationships, writing and coming up with inventive campaign ideas. These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities.

Social Media Monitoring & Engagement: One Size Does Not Fit All

Jason Yormark

Up to this point, we’ve been able to manage without the enterprise level offerings such as Radian 6 and Sysomos , but times are a changin. Offerings like Radian6 and Sysomos are great, but they are overkill for smaller clients that do not have thousands of mentions per month.

Viral video: Jim Carrey’s take on gun control

Sherrilynne Starkie

Sysomos gives the sentiment a 68% favourable score. Canadian comedic actor Jim Carrey has taken aim at America’s gun laws and the late Charleton Heston , former National Rifle Association (NRA) president with a satirical Internet video, “ Cold Dead Hands’. Done in the style of classic country western variety show “Hee Haw!”, the video features Carrey as the lead singer with Lonesome Earl and The Clutterbusters, a country band.

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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Analytics The tools that support analysis Google analytics, QuickSprout, KissMetrics, Brandwatch, Moz, Cision, Trackur, Sysomos, Simply Measured, more. The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. It also explains why each is needed and they are all used. Skills Why How.

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Sure I love the conversation but…

Direct Marketing Observations

With this Salesforce/Radian6 deal, and Lithium grabbing ScoutLabs and MarketWire folding Sysomos into the mix, you are now seeing an alignment of B2B with social beyond just the conversation. I used to be a social media purist but I’ve evolved. Well we have evolved. We being the one’s that were there early on who experienced the magic of connecting with someone as smart as say Gavin Heaton or Tom Martin and having them host our social media tweetchat.

How to Measure Social Media Success for Your Small Business

yMarketingMatters

You can also use platforms (free and paid) like SproutSocial , HootSuite , Sysomos and InsideSocial for more detailed analytics. With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales.

Text Analytics in the Cloud

Net-Savvy Executive

Sysomos. If you're a software developer (I'm not), you might find it easy to throw together a new application. You can handle pulling in data, moving it around, and displaying results—the normal software stuff. If you're analyzing social media content, though, the core functions of text analytics might be something you'd rather not learn. There's an API for that.

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How to use social data for competitor intelligence (II): understanding performance and leaders

Audiense

Tools such as Pulsar, Sysomos and Audiense can answer all these questions about levels of engagement and the performance of your competitor’s marketing strategies. We are continuing our series of articles about the best way to use social data in the competitive intelligence field. With this information and insights the performance of competitors are provided, and help us to discover the strongest companies in the industry.

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

After analyzing more than 100 billion tweets on the Sysomos platform, Kingsford Charcoal and Marketwire deemed Waukesha, Wisconsin resident, IT professional, and part-time wine blogger, Clifford Brown , as 2012’s “Nicest Person in Social Media.”. Guest post by Jim Delaney. The sheer volume of social intelligence on the Internet is exploding.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Sysomos. Sysomos can improve your business because it provides unlimited and immediate access to millions of online conversations of your customers and prospects who use social media and other online sites. Markwire is the owner of Sysomos. We are living in a digital era where millions of people in the world own smartphones, laptops, and other devices that help them to access the internet.

11 best social media listening tools

Unmetric

Sysomos. Sysomos , now a Meltwater solution, helps you get complete visibility on mentions of your brand across all social networks. Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. About 30% of the tweets that mention brands neglect to use their Twitter handles. . This indicates that you missed out on looking at 30% of possible engagement for your brand.

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How Social Media Works When Your Fans Are Truly Passionate

Convince & Convert

Sysomos. Fans = Users = Customers. Being the largest importer of anime in North America comes with a huge fan base and a daunting host of responsibilities. Managing over 400 titles, attending 38 annual conventions, sending millions of emails, and engaging with a community that includes 1.5

How a social media consultant can help your business

MultiCultClassics

These tend to include the following: Data and insights such as Google Analytics, Sysomos, Sprout Social, Facebook Insights, Twitter Analytics, etc. When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. It can seem like social media is a waste of both time and resources in a world of competing priorities.

2 Amazing Movember Case Studies That Will Make You Grow it Back

Convince & Convert

For Instagram, data from Sysomos shares 914,000 photos on Instagram used the hashtag #MOvember. Movember may now be but a fond memory, but Mo’vangelists and content enthusiasts alike have a lot to learn from how the movement was driven online and through social media. According to data from Topsy , there were 1.5 million tweets about Movember, with more than 790,000 of them generated from the United States.

You Become What You Measure

Social Media Strategery

We use tools like Sysomos and Radian6 to track millions of social media posts. As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. Here are 20 more. And another 10 more. But let’s look a little further ahead. And let’s start by looking at the implementation of standardized testing in our nation’s schools, the performance reviews of police officers , and the recent financial crisis.

Best Social Media Monitoring Tools

Bill Hartzer

SysomosSysomos is redefining social media analytics with a powerful product suite that provides customers with the tools to measure, monitor, understand and engage with the social media landscape. Sysomos provides instant access to all social media conversations from blogs, social networks and micro-blogging services to forums, video sites and media sources.

Social Media Moments at @InsideView

Koka Sexton

This is the dashboard of 2012 using Sysomos for all mentions of InsideView excluding mentions from the InsideView brand. As part of the rollup for 2012 the awesome marketing team at InsideView and I are looking at all of the amazing traction we have made in the past 12 months. It’s hard to see when you are on the ground being tactical and pushing out campaign after campaign in a high tempo environment.

Are Social Causes a One Click Pony?

Convince & Convert

It’s not as if the Supreme Court is dialing up Sysomos to check social mentions before rendering constitutional decisions. Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about thousands of Facebook and Twitter users temporarily changing their avatars in support of marriage equality , currently being debated by the United States Supreme Court.

20 Killer Facts About Business Blogging

Writtent Blog

Sysomos ). About two-thirds of marketers say their company blog is “critical” or “important” to their business. Part of the reason is that blogs are a great way to engage your visitors. ( U.addresstwo ) Still not sure whether you need to have a blog? Here are 20 stunning facts about business blogging that will make you think differently. Presentation from Writtent. .

Link Love Monthly: Best of March 2011

SocialFish

Things Companies Don’t Want to Hear about Social Media (Sysomos). Here’s a monthly selection of links to some of the most interesting posts that we’ve read and shared over the last 30 days. These kinds of posts are what inform our own writing here at SocialFishing; hope you’ll dip in and out at your leisure!

The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Use a social media listening platform like Radian6, Trakur, Sysomos, etc. When it comes to setting up a search and social strategy there is no end to the ways you can put the pieces together and it can be as simple or as complex to piece together as you want / need it to be. The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Even with the excellent technology in Sysomos, we still had to manually review all tweets and recategorize a few from positive to neutral, neutral to negative, and so forth. It’s entirely possible you love this commercial. I don’t.