Ignite Social Media

MAY 6, 2020

Brands are still typically in search of digital marketing ROI. Key Takeaways: Digital marketing ROI is getting harder to achieve on social media in part because so many new brands have flooded social networks. The smaller the budget a brand has, the less likely they are to achieve ROI or to be able to measure that ROI. Furthermore, the strict definition of digital marketing ROI is actually this: Image credit: Harvard Business Review.

ROI 88

ROI CPC Marketing Retail 88

agora pulse

JANUARY 22, 2020

But can micro-influencers really bring in ROI? Here are some ways that micro-influencers can have a higher ROI. So, working with micro-influencers (whose audiences haven’t ballooned yet) might bring higher ROI for your brand. So How Can I Gain Micro Influencer ROI?

ROI 170

ROI Influencer Authentication Hashtag 170

Sherrilynne Starkie

FEBRUARY 19, 2012

This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Driving ROI from social media for airlines . Measuring The ROI Of Social Media (viralblog.com). What’s the RoI of your customer retention programme? Related posts: Brands use social media for PR. Social media boosts campaigns. Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE. Related articles.

ROI 243

ROI Social Media Airlines Statistics 243

SocMed Sean

JANUARY 21, 2019

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”? Have ways that you have implemented the KISS method or have additional ideas for positively showing a ROI for social activities in your organization?

ROI 207

ROI Social Media CSR Radian6 207

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? Is social media ROI measurable? Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink.

ROI 230

ROI Social Media Vocus Hubspot 230

Direct Marketing Observations

AUGUST 26, 2011

social media measurement roi social mediaFlowtown – Social Media Marketing Application.

ROI 170

ROI Applications Marketing Social Media 170

Pam Moore

MAY 18, 2020

ROI is not something you have seen in a long, long time? 8 Bad habits that stop content marketing ROI in it's tracks. Need to achieve a higher ROI on your digital and social marketing efforts? Are you sick and tired of spinning your social wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? Have you ever thought that maybe you have lost your mojo?

ROI 60

ROI Content Template Templates 60

Social Media Today

APRIL 10, 2019

Do you know the ROI of your social media efforts? Contributor Melonie Dodaro offers some key measurement advice in this post

ROI 131

ROI Social Media 131

Sociallyin Insider Blog

AUGUST 7, 2020

Paid Advertising Data & ROI Content Creation Social Media Marketing advertisingAdvertising copy. What makes it so important? And more importantly, why is it so important that we get it right?

ROI 46

ROI Advertising Data Content 46

Sociallyin Insider Blog

AUGUST 7, 2020

Paid Advertising Data & ROI Content Creation Social Media Marketing advertisingAdvertising copy. What makes it so important? And more importantly, why is it so important that we get it right?

ROI 42

ROI Advertising Data Content 42

The Social Media Incubator

JULY 10, 2013

To figure ROI on your Facebook advertising, you need to calculate your cost per desired action. ROI whilst $10 of revenue against $100 of ad spend amounts to 10% ROI. Bottom line: Always figure your Facebook ad spend based on amount of revenue earned versus number of dollars spent on your campaign, and make sure you’re looking at the full picture when you evaluate your marketing ROI from any campaign you run.

ROI 116

ROI Facebook Adwords How To 116

Socialmedia.biz

FEBRUARY 24, 2019

Why should you go beyond the conventional ROI metrics of success? According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI. People who use the term ROI see marketing as something to buy, but smart companies see marketing as an integral part of doing business — a necessity no less important than the company email system, their computers, or their office lease.”.

ROI 128

ROI Airlines Social Media Proposal 128

Social Media Marketing

JUNE 27, 2019

All you need is a little bit of information on how to maximize ROI on your ads and you’ll be achieving success in no time. Using social media as a tool for advertisement is only one way of maximizing the ROI potential of your ads. Customer Service Lastly, Customer service is really an important factor if you want to maximize your ads ROI because it will let customers see how serious you are when it comes to your advocacy in helping them out with regards to your product.

ROI 70

ROI Adwords Advertising Engineering 70

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Here are nine ways to connect Social Media to Revenue and ultimately ROI.

ROI 173

ROI Platform Storify Sentiment 173

Ari Herzog

FEBRUARY 18, 2014

Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. SocBiz ROI is achievable. Must define goals, set KPIs, establish baseline, est. campaign infrastructure; execute; ROI #GetRealChat. A3: Dancing around ROI. Start dancing WITH ROI. A3 I feel ROI is different for every business and every brand. What is the ROI of your phone? Why are we still asking and answering the ROI question?

ROI 126

ROI Social Media Syndication Collaboration 126

The Proactive Report

SEPTEMBER 3, 2015

Online PR conversion engagement public relations ROI

ROI 71

ROI Conversation Engagement 71

Small Business Mavericks

APRIL 16, 2011

» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&# About Us What’s a Maverick?

ROI 183

ROI Small Business Social Media Press Release 183

Social Media Today

JULY 15, 2018

For years, marketers have tried to attribute social directly to sales, but industry standards and consumer data reveal that their true focus should be expanding awareness and consideration

ROI 168

ROI Industry Data Marketing 168

Pam Moore

SEPTEMBER 21, 2016

How to increase sales, leads and ROI with conversion rate optimization. Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It’s not that they don’t want to increase conversions and sales. It is simply that they don’t know how.

Conversation 131

Conversation ROI Small Business How To 131

Pam Moore

SEPTEMBER 12, 2016

Do you have an interest in Pinterest for Business but don’t know where to start in developing your Pinterest for Business plan? If you answer yes to this question then you have landed on the right blog post today! Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so.

ROI 131

ROI Small Business Social Networking Consultant 131

Firebelly

APRIL 30, 2012

Here are 5 must-reads on the ROI of Pinterest that we don’t want you to miss. What’s the ROI of Pinterest? By Geoff Livingston Well known social media experts like to slough off tough questions about return on investment (ROI) with flip phrases like, “What’s the ROI of your mom?” Now it’s time to turn the tables and ask social media experts, “What’s the ROI of Pinterest?”. Pinterest: Why It’s Worth The Investment, And How To Get Your ROI.

ROI 196

ROI Brands Campaign Activities 196

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools? To make social media an ROI positive channel in a B2B context, we need to change the mindset that social media is just an isolated channel or just a top of the funnel play.

ROI 175

ROI B2B Social Media Hashtag 175

Small Business Mavericks

AUGUST 19, 2015

But should you measure ROI by channel? But make no mistake, if you aren’t measuring ROI by the channel, then you may not have an accurate picture of your true ROI. If you invest in any channel, then you should measure the ROI of that channel. How To Determine What Constitutes a Positive ROI. If you spend more on a channel than you receive in return, then that’s a negative ROI. Learn to calculate ROI and you’ll never fear losing a profit.

ROI 91

ROI Metrics Campaign Advertising 91

The Social Media Hat

JUNE 24, 2019

Are you getting a return on your social media investment (ROI)? If you don’t know the answer, you could be wasting your money

ROI 82

ROI Social Media How To 82

Forbes Social Media

MARCH 6, 2020

Being able to determine ROI from an influencer campaign still remains the top concern among marketers. In other words it isn't enough just to be popular on social media if it doesn't result in sales

ROI 53

ROI Influencer Campaign Brands 53

Waxing UnLyrical

MAY 2, 2011

ROI (a.k.a. In both cases, if our “busy entrepreneur” could show a causal relationship between Facebook activity and driving sales, reducing costs, or both, she’d be on the way to figuring out the partial ROI of her Facebook activities. Guest post by Jackson Wightman.

Training 170

Training ROI Eventful Cost 170

Saying It Social

DECEMBER 3, 2010

Social Media Marketing ROI is like Santa Claus because… You have to believe in it and be patient or it won’t come. Uncategorized santa claus social media advice social media roi

ROI 197

ROI Social Media Marketing 197

Convince & Convert

DECEMBER 10, 2014

You cannot figure out ROI without first knowing the “I.” How to Quickly Figure Out Your Social Media Costs and Get Closer to Social Media ROI. What’s the Next Step in Tracking Social Media ROI? My pal Jason Falls has a great post he wrote recently about some of the other benefits of social and how you should be measuring them as well as ROI). (watch video to see my son artistically photo bomb me).

ROI 107

ROI Social Media Cost Insurance 107

Talkwalker SM

SEPTEMBER 28, 2015

Social ROI is a hot topic of discussion for all companies involved in social media. Social data on its own doesn’t always paint an accurate picture of marketing and sales ROI but when combined with other kinds of data such website traffic data or sales data it becomes easier to prove the worth of social media activity. To wrap up, proving the ROI of social isn’t always easy. How can you prove the value of social media efforts to C-suite in a powerful and persuasive way?

ROI 124

ROI Metrics Data Microsoft 124

Pam Moore

NOVEMBER 14, 2017

Or maybe you have already hired a social media marketing agency, yet you are not seeing the ROI you had anticipated? Take a listen to episode 240 of the Social Zoom Factor podcast for 10 strategies and tips to partner with your social media agency for maximum success and ROI! Why you must be patient in achieving results and ROI. Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency.

ROI 129

ROI Social Media Marketing B2B 129

Social Media Today

DECEMBER 19, 2018

Having trouble demonstrating the true benefits of your digital marketing efforts? Here are some tips to help track and report on the true return on your ad investment

ROI 131

ROI Campaign Report Tips 131

Webbiquity SMM

MAY 10, 2011

The “ROI of social media&# (or lack thereof) is a hot, and still hotly contested, topic. I summarized arguments from both sides a few months ago in The Social Media ROI Debate.

ROI 215

ROI Energy Hubspot Klout 215

Keyhole.co

AUGUST 29, 2020

Jump Links: Influencer Social Media Metrics How to Calculate the ROI of an Influencer Influencer ROI Calculation Examples. Collaborating with an influencer is a great way to fast-track your success, but how do you calculate the ROI of working with an influencer?

ROI 52

ROI Metrics Cost Examples 52

Justin Levy

OCTOBER 12, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Determining Social Media ROI Written on October 12, 2009 by Justin Levy in business , business strategy , ims09 , inbound marketing , marketing , marketing strategy , roi , social media , social media strategy , video 19 Comments - Leave a comment! Of that discussion came the decision to do the presentation on how to determine the ROI of social media.

ROI 115

ROI Social Media Analysis Discount 115

Small Business Mavericks

JUNE 5, 2015

A survey of small business owners (SMBs) indicates that 61% of them show no return on investment (ROI) with social media. of SMBs that increased their time on social media are also a part of that 39% that is seeing an ROI. I’m more concerned with whether or not there is an ROI from their social media efforts or whether or not that 61% of SMBs simply don’t know how to measure ROI. There is one thing that I do know: Social media ROI can be measured.

ROI 95

ROI Survey Social Media Metrics 95

Webbiquity SMM

FEBRUARY 4, 2014

Does social media marketing produce measurable ROI—and if so, how does one measure it? Or is social media marketing just a required practice because of its value for content marketing, customer service, market engagement, web presence optimization , and SEO—whether its ROI can be determined with any accuracy or not? You can’t calculate ROI from social media… Analyze This: A Social Media Measurement Process by FeedBlitz.

ROI 203

ROI Social Media Price FeedBlitz 203

Social Media Strategies Summit

APRIL 4, 2019

In fact, Influencer Marketing ROI and improving metrics to track campaign results are consistently noted as the biggest challenge facing the industry in 2019 and beyond. The focus on ROI aligns with the desire for greater transparency and authenticity in the face of growing pressure to address fake followers and bots. Despite these compelling reasons to tackle influencer marketing ROI, most marketers still don’t have a good strategy for measuring the success of campaigns.

ROI 125

ROI Influencer Metrics Campaign 125

SocialFish

FEBRUARY 14, 2011

Analysis, Benchmarks, and Campaign Conclusions – The ABCs of Social Media ROI. Came across this fabulous slide deck by Jordan Viator ( @jordanv ), Interactive Communications Manager at Convio.

ROI 206

ROI Social Media Analysis Campaign 206

Pam Moore

MARCH 9, 2020

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They talk about differentiation and how to stand out from the crowd.

ROI 60

ROI Real Estate Strategy Small Business 60

Almost Savvy

SEPTEMBER 5, 2011

While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic. Here are three metrics which no social analytics tool will consider when calculating ROI, but which I suggest are pretty damn important. I spend way too much time online, most of it on Twitter, Facebook, Google+ or LinkedIn.

ROI 215

ROI Metrics Sentiment Analysis 215

agora pulse

JUNE 8, 2017

But can micro influencers really bring in ROI? Here are some ways for higher micro influencer ROI. This means working with micro influencers, who’s audiences haven’t ballooned yet might bring higher ROI for you brand. They are usually specialize in a niche : Another way micro influencer ROI can end up being higher than when using a larger influencer is that many times micro influencers have very specific niches. So How Can I Gain Micro Influencer ROI?

ROI 130

ROI Influencer Authentication Hashtag 130

Buzz Marketing for Technology

NOVEMBER 13, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media! There is no ROI in social without the “I” – so that means you have to make in investment to get in ROI. Conversion Conversion Optimization Optimization ROI B2B Marketing iRobot Pizza Hut Social Media Wayin

ROI 147

ROI Storify Communities Upcoming 147

Social Media Today

OCTOBER 29, 2019

LinkedIn has published a new report which looks at the problems with social media ROI measurement, and suggests an alternate way to track performance

ROI 93

ROI Research Publishing Report 93