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Post Performance Report: Bold brands delivering social ROI

Sprout Social

These posts and campaigns are generating so much more than awareness, with a clear influence on the bottom line and tangible ROI. Pernod Ricard toasts to ROI Different occasions call for different drinks: easy-to-drink cocktails for the big game, refreshing, crowd-pleasing mixes for summer parties and warming cocktails for the holidays.

ROI 108
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How to track and improve your YouTube marketing ROI

Sprout Social

Yet, proving a clear return on investment (ROI) is where most teams hit a wall. Calculating YouTube marketing ROI across paid and organic content offers a complete performance picture. Why YouTube marketing ROI matters—especially now Assigning attribution is getting harder, complicating ROI calculation across all social media efforts.

ROI 105
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What is LinkedIn marketing ROI (and why does it matter)?

Sprout Social

LinkedIn marketing ROI is the return you earn from the time, money and resources you put into LinkedIn campaigns. Measuring LinkedIn marketing ROI is crucial for driving strategic growth, boosting your bottom line and demonstrating value. But organic and hybrid efforts typically require a broader ROI calculation for a complete view.

ROI 76
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10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. First, you need to define “social media ROI.” There are no quick fixes to improve your ROI; you need to think long-term. Measure Your Current Social Media ROI.

ROI 246
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Investing in HR Software: How to Get Internal Buy-in

Get the essential guide for achieving internal buy-in for HR technology, including the 2 most common considerations, the 4 cases for ROI, and more. Sticking with, or choosing, the wrong HR and payroll provider negatively impacts every aspect of your business.

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The KISS Method For Determining Social Media ROI

SocMed Sean

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

ROI 269
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Social media ROI statistics marketers need to know in 2025

Sprout Social

Social media ROI reports often present a challenge: a disconnect between available metrics and actual business impact. While metrics like reach and impressions may not automatically translate to immediate ROI, they are key indicators of socials impact.

ROI 81