article thumbnail

Mastering Social Media ROI: Steps to Empower Your Team

Convince & Convert

So if we know how important social media is to connect with consumers and bring them along the social media marketing funnel, why do we find it difficult to prove ROI to leadership within an organization? The post Mastering Social Media ROI: Steps to Empower Your Team appeared first on Convince & Convert.

ROI 106
article thumbnail

What Is The ROI of Virtual Events?

The Social Media Hat

Is there virtual event ROI? The post What Is The ROI of Virtual Events? Should you take the time and spend the money to host your own virtual event? appeared first on The Social Media Hat.

ROI 209

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Do You Determine Virtual Event ROI

The Social Media Hat

The post How Do You Determine Virtual Event ROI appeared first on The Social Media Hat. Season 01 Episode 08 of the Virtual Event Strategist Podcast.

ROI 197
article thumbnail

10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. First, you need to define “social media ROI.” There are no quick fixes to improve your ROI; you need to think long-term. Measure Your Current Social Media ROI.

ROI 246
article thumbnail

A 6-point framework for maximizing influencer marketing ROI

Sprout Social

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 105
article thumbnail

How to Measure Social Media ROI for B2B Brands


Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media. Why Measure Social ROI.

ROI 174
article thumbnail

Understanding the ROI of Sprout Social

Sprout Social

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform.

ROI 101