The Social Media Hat

OCTOBER 12, 2024

Episode 33 of the AI in Marketing: Unpacked podcast, with Kelly Mirabella The post How An AI Chatbot Is Redefining Customer Interaction and Boosting ROI appeared first on The Social Media Hat.

ROI 160

ROI Social Media Marketing Tools 160

The Social Media Hat

OCTOBER 7, 2024

Unlock the True Value of AI for Your SMB: Tangible Metrics and Hidden Benefits The post The ROI of AI Consulting: Measuring Success in Business Transformation appeared first on The Social Media Hat.

Consultant 148

Consultant ROI Metrics Social Media 148

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 139

ROI Influencer Marketing Survey 139

Convince & Convert

APRIL 12, 2024

So if we know how important social media is to connect with consumers and bring them along the social media marketing funnel, why do we find it difficult to prove ROI to leadership within an organization? The post Mastering Social Media ROI: Steps to Empower Your Team appeared first on Convince & Convert.

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ROI Team Social Media Metrics 135

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform.

ROI 125

ROI Social Media Management Team Study 125

Oktopost

OCTOBER 10, 2024

Other key metrics to help you monitor social media ROI No metric can tell you everything you need about a social media campaign’s performance. Knowing your CPC on each platform is essential for comparing prices and calculating your ROI. Customer Acquisition Cost (CAC) is the average cost of acquiring a new customer.

Report 133

Report Engagement CPC Metrics 133

Social Media Today

FEBRUARY 23, 2025

The data shows that TikTok can provide positive branding benefits.

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ROI Campaign Data Brands 196

Social Media Today

JULY 6, 2021

With the right strategy, focused on each element of the sales funnel, you can drive significant results with video campaigns.

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ROI Strategy Video Campaign 207

Koka Sexton

JANUARY 5, 2023

Best practices maximize marketing ROI. How do you maximize marketing ROI. The post Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing appeared first on Koka Sexton. Qualifying Leads. When it comes to qualifying leads, there are certain metrics to pay close attention to. Financial Analysis.

Metrics 140

Metrics B2B ROI Advertising 140

Sprout Social

NOVEMBER 20, 2024

It will also help you understand why a complete approach to measurement is important for showing social media ROI. In today’s sophisticated marketing landscape, we have access to far more granular data and attribution models that can paint a bigger picture on ROI than this one calculation. What is earned media value?

Process 104

Process ROI Metrics How To 104

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M in savings over three years.

Atlassian 122

Atlassian ROI Social Media Collaboration 122

Sprout Social

FEBRUARY 22, 2024

Maximizing influencer ROI Influencer marketing wouldn’t be a $7.14 billion industry without high ROI, but reaching that point takes strategy. Influencer analytics tools help you strategically maximize influencer marketing ROI. Use this tool to discover top influencers and measure the true ROI of your campaigns.

ROI 125

ROI Analytics Influencer Campaign 125

Sprout Social

SEPTEMBER 19, 2024

They define the overall ROI of the investment your brand made in partnering with a specific influencer. Measure influencer marketing ROI KPIs offer the clearest insight into the impact of an influencer campaign. Conveying the ROI of your influencer marketing campaigns requires a mix of the quantitative and the qualitative.

Influencer 125

Influencer Campaign CPM Sentiment 125

Sherrilynne Starkie

APRIL 23, 2018

If you want to see clear ROI for social media, get some expert advice. This action is rash when you consider the real value that social media delivers when it’s done right. But it can be complicated. It’s always changing and the pace of change is accelerating.

eBook 69

eBook Social Media Consultant Skills 69

Webbiquity SMM

JULY 23, 2024

Make sure you also keep an eye on engagement, conversions, and ROI. This ensures you choose influencers who align with your brand. Plus, you can track the posts of influencers on a single platform. This data helps you measure the success of your influencer campaigns and see which influencers drive the most value. #4

B2B 220

B2B Strategy Hubspot Marketing 220

Webbiquity SMM

AUGUST 26, 2024

Such closely tailored advertising maximizes the odds of user interaction with the ads, producing an impressive ROI. This includes what you like, what you bookmark, what content you leave comments on, and more. That’s no coincidence. Affiliate sales support independent publishing.

Social Media 196

Social Media Sentiment Marketing Analysis 196

Hootsuite

SEPTEMBER 11, 2024

Measure ROI. Schedule content and reply to comments across all your social profiles, use powerful social listening tools, and stay compliant with Proofpoint security — all with ROI-proving analytics to push growth to the next level. The Most Trusted Social Media Tool for Healthcare Create and publish posts. Save time and grow faster.

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Research Social Media HootSuite ROI 102

Webbiquity SMM

DECEMBER 10, 2024

Combining a well-researched PPC campaign with a strong SEO strategy can achieve better results and higher ROI, says Derick Runion, Founder of Curiel & Runion. Here are four practical and advanced tips: Prioritize accounts based on firmographics, engagement history, and potential ROI.

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B2B Strategy Content Hubspot 142

Sprout Social

DECEMBER 2, 2024

The first of these should be your ROI. Calculate expected ROI while you’re preparing your initial compensation offer. To maximize this ROI , work to continuously improve your campaigns over time. We use modular analytics dashboards to help you track ROI and other metrics.

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Influencer Strategy Template Templates 110

Oktopost

JULY 8, 2024

Track the impact of your influencer partnerships through metrics such as reach, engagement, and lead generation to ensure a positive ROI. Social media management platforms can run your ad campaigns, track performance, and optimize them for maximum ROI.

B2B 105

B2B Influencer ROI Authentication 105

Sherrilynne Starkie

APRIL 23, 2020

But wait, there’s more: Learn how to maximize ROI through publicity and influencer relations. Join me as I break down public relations’ crucial role in successful content marketing campaigns. I’ll be providing practical tips for great digital PR. Discover the essential elements of an integrated strategy that pays off.

Content 243

Content Case Study Marketing ROI 243

Sprout Social

NOVEMBER 25, 2024

Appealing directly to consumers is a major reason, one that helps increase influencer marketing return on investment (ROI). Brands can maximize their influencer marketing ROI and create lasting business impact. Why authentic influencers matter Why should your brand prioritize influencer authenticity?

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Authentication Influencer Marketing How To 103

Hootsuite

OCTOBER 16, 2024

How can we prove the ROI of our TikTok efforts to our team and other relevant stakeholders? … Source: Google While it’s not a standalone social media analytics tool, you can use it to set up reports that will help you see what TikTok content drives the most leads and calculate the ROI of your latest ad campaigns. and many, many more.

Analytics 102

Analytics Tools HootSuite Social Media Management 102

The Social Media Hat

JUNE 10, 2022

From Processes & Tools, to Delivering ROI. The post How Influencer Marketing Managers Can Stay Efficient in a Competitive Space appeared first on The Social Media Hat.

Influencer 191

Influencer ROI Marketing Process 191

Social Media Today

SEPTEMBER 19, 2020

Struggling to quantify the ROI of your digital events? Here are 6 key metrics to help you calculate and track the returns, and justify the investment.

Metrics 218

Metrics Eventful ROI 218

Ignite Social Media

OCTOBER 14, 2024

As marketers demonstrate ROI and refine their paid social strategies , we may see a shift towards more substantial budgets in the coming years. Navigating Budget Cuts The 15% of organizations facing budget decreases may need to focus on efficiency and ROI more than ever.

Survey 78

Survey Social Media Trends ROI 78

Oktopost

MARCH 20, 2025

This creates unique challenges: Proving ROI when sales cycles are long and multi-touch attribution is complex. Proving ROI and social medias impact on revenue One of the most challenging aspects of the B2B social media manager is to prove their impact in concrete, revenue-driven terms. Track ROI with robust analytics.

Social Media Management 62

Social Media Management B2B Social Media ROI 62

Sherrilynne Starkie

MARCH 14, 2018

Then campaigns are easy to test, and to prove the return on investment (ROI). Then campaigns are easy to test, and to prove the return on investment (ROI). It’s important to any campaign’s success to have the right goals in mind and to be as specific right from the start. Be specific when setting goals.

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Consultant Social Media Content Marketing 268

Oktopost

SEPTEMBER 19, 2024

With social media ad campaigns boasting an average ROI of 95% , the temptation to invest in paid strategies is understandable. Unlocks Data-Driven Insights – Leverage detailed analytics and reporting to track key metrics, measure ROI, and make informed decisions.

Organization 71

Organization Resources Social Media B2B 71

Oktopost

NOVEMBER 13, 2024

The Problem: Why measuring social media ROI is hard It’s no secret that many businesses have difficulty connecting social media activity to tangible business outcomes. This disconnect between social media efforts and business outcomes makes it hard to demonstrate ROI and increases the risk of budget cuts.

Engagement 71

Engagement B2B How To ROI 71

Ignite Social Media

MARCH 13, 2025

Understanding your return on investment (ROI) across platforms helps optimize your social media budget allocation, including paid advertising investments, while identifying new opportunities for audience engagement.

Social Media 78

Social Media FeedBurner Review ROI 78

Sprout Social

DECEMBER 20, 2024

Drive meaningful engagement, maximize your campaign ROI and achieve your business objectives with Sprout Social Influencer Marketing. Measuring TikTok branded content ROI Measuring the return on investment (ROI) of TikTok branded content is essential for brands to assess the success of their marketing campaigns and optimize their strategies.

Brands 122

Brands Content How To Authentication 122

Sprout Social

OCTOBER 10, 2024

The long-form nature of YouTube content also allows you to create short-form content for other video platforms like Instagram and TikTok, maximizing your reach and ROI. Dive into the 2024 Social Media Content Strategy Report to discover which content types your team should focus on and where to direct your energy to create the most ROI.

Social Media 120

Social Media Brands Reddit B2B 120

Waxing UnLyrical

FEBRUARY 18, 2020

When companies attempt to measure media ROI, they tend to focus heavily on typical marketing/sales metrics like an increase in sales, web traffic and ultimately lead conversion. The c-suite is looking for “impact” PR, the kind of work that can be tracked back to business outcomes, and needs a specific way to measure it.

Data 254

Data Metrics Press Release ROI 254

Convince & Convert

SEPTEMBER 28, 2024

With today’s average price of a new car being about $48,000, I’d say the ROI on their “Stanley has your back” post and follow-up video impressions were likely prettttttyyyy gosh-darned good. That’s in addition to their social media manager’s quick, previous responses via comments.

Brands 158

Brands Case Study SMS Price 158

agora pulse

MAY 29, 2020

In this post, we’re going to discuss why social media managers are necessary during a crisis and how to evaluate the ROI of social media if needed when making financial decisions and prioritizing funds. How to Assess the ROI of Your Social Media Manager. Calculating the ROI of a social media manager is exceptionally tricky.

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Social Media Management Social Media ROI Company 213

Hootsuite

DECEMBER 3, 2024

These results also help you measure the ROI of your social media efforts as a whole. Again, you can measure ROI, but here you’ll measure the return of specific social media campaigns. Or go the easy route and use our free ROI calculator. What are the trends in your engagement, follower growth, reach, and so on.

Social Media 98

Social Media How To Metrics HootSuite 98