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Social ROI is a hot topic of discussion for all companies involved in social media. Social data on its own doesn’t always paint an accurate picture of marketing and sales ROI but when combined with other kinds of data such website traffic data or sales data it becomes easier to prove the worth of social media activity. To wrap up, proving the ROI of social isn’t always easy. How can you prove the value of social media efforts to C-suite in a powerful and persuasive way? MORE
To figure ROI on your Facebook advertising, you need to calculate your cost per desired action. ROI whilst $10 of revenue against $100 of ad spend amounts to 10% ROI. Bottom line: Always figure your Facebook ad spend based on amount of revenue earned versus number of dollars spent on your campaign, and make sure you’re looking at the full picture when you evaluate your marketing ROI from any campaign you run. MORE
Or maybe you have already hired a social media marketing agency, yet you are not seeing the ROI you had anticipated? Take a listen to episode 240 of the Social Zoom Factor podcast for 10 strategies and tips to partner with your social media agency for maximum success and ROI! Why you must be patient in achieving results and ROI. Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency. MORE
Are you getting a return on your social media investment (ROI)? If you don’t know the answer, you could be wasting your money MORE
Do you know the ROI of your social media efforts? Contributor Melonie Dodaro offers some key measurement advice in this post MORE
With the right strategy, focused on each element of the sales funnel, you can drive significant results with video campaigns MORE
Paid Advertising Data & ROI SnapchatWith 256 million daily active users on Snapchat creating content and keeping engagement regularly off the charts, it's no surprise that businesses are looking for a way to take advantage of the platform with Snapchat ads. MORE
Here are 5 must-reads on the ROI of Pinterest that we don’t want you to miss. What’s the ROI of Pinterest? By Geoff Livingston Well known social media experts like to slough off tough questions about return on investment (ROI) with flip phrases like, “What’s the ROI of your mom?” Now it’s time to turn the tables and ask social media experts, “What’s the ROI of Pinterest?”. Pinterest: Why It’s Worth The Investment, And How To Get Your ROI. MORE
Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. SocBiz ROI is achievable. Must define goals, set KPIs, establish baseline, est. campaign infrastructure; execute; ROI #GetRealChat. A3: Dancing around ROI. Start dancing WITH ROI. A3 I feel ROI is different for every business and every brand. What is the ROI of your phone? Why are we still asking and answering the ROI question? MORE
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media! There is no ROI in social without the “I” – so that means you have to make in investment to get in ROI. Conversion Conversion Optimization Optimization ROI B2B Marketing iRobot Pizza Hut Social Media Wayin MORE
Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. First, you need to define “social media ROI.” Traditionally, social media ROI was tied to direct sales. MORE
You cannot figure out ROI without first knowing the “I.” How to Quickly Figure Out Your Social Media Costs and Get Closer to Social Media ROI. What’s the Next Step in Tracking Social Media ROI? My pal Jason Falls has a great post he wrote recently about some of the other benefits of social and how you should be measuring them as well as ROI). (watch video to see my son artistically photo bomb me). MORE
But can micro-influencers really bring in ROI? Here are some ways that micro-influencers can have a higher ROI. So, working with micro-influencers (whose audiences haven’t ballooned yet) might bring higher ROI for your brand. So How Can I Gain Micro Influencer ROI? MORE
» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&# Tags: customer service , Reputation Management , roi , SEO , Social Media This entry was posted on Saturday, April 16th, 2011 at 8:33 am and is filed under Social Media. About Us What’s a Maverick? MORE
A survey of small business owners (SMBs) indicates that 61% of them show no return on investment (ROI) with social media. of SMBs that increased their time on social media are also a part of that 39% that is seeing an ROI. I’m more concerned with whether or not there is an ROI from their social media efforts or whether or not that 61% of SMBs simply don’t know how to measure ROI. There is one thing that I do know: Social media ROI can be measured. MORE
Do you have an interest in Pinterest for Business but don’t know where to start in developing your Pinterest for Business plan? If you answer yes to this question then you have landed on the right blog post today! Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so. MORE
But should you measure ROI by channel? But make no mistake, if you aren’t measuring ROI by the channel, then you may not have an accurate picture of your true ROI. If you invest in any channel, then you should measure the ROI of that channel. How To Determine What Constitutes a Positive ROI. If you spend more on a channel than you receive in return, then that’s a negative ROI. Learn to calculate ROI and you’ll never fear losing a profit. MORE
ROI (a.k.a. In both cases, if our “busy entrepreneur” could show a causal relationship between Facebook activity and driving sales, reducing costs, or both, she’d be on the way to figuring out the partial ROI of her Facebook activities. In these instances, figuring out the precise ROI of social media becomes hard and highly inexact. Of the above benefits, the only one remotely measurable in terms of ROI is #1. Guest post by Jackson Wightman. MORE
Online PR conversion engagement public relations ROI MORE
But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. Social media ROI definition. MORE
SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”? Have ways that you have implemented the KISS method or have additional ideas for positively showing a ROI for social activities in your organization? MORE
Why should you go beyond the conventional ROI metrics of success? According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI. People who use the term ROI see marketing as something to buy, but smart companies see marketing as an integral part of doing business — a necessity no less important than the company email system, their computers, or their office lease.”. MORE
Brands are still typically in search of digital marketing ROI. Key Takeaways: Digital marketing ROI is getting harder to achieve on social media in part because so many new brands have flooded social networks. Why Digital Marketing ROI is Getting Harder to Achieve on Social Media. MORE
Paid Advertising Data & ROI Content Creation Social Media Marketing advertisingAdvertising copy. What makes it so important? And more importantly, why is it so important that we get it right? MORE
Having trouble demonstrating the true benefits of your digital marketing efforts? Here are some tips to help track and report on the true return on your ad investment MORE
In fact, Influencer Marketing ROI and improving metrics to track campaign results are consistently noted as the biggest challenge facing the industry in 2019 and beyond. The focus on ROI aligns with the desire for greater transparency and authenticity in the face of growing pressure to address fake followers and bots. Despite these compelling reasons to tackle influencer marketing ROI, most marketers still don’t have a good strategy for measuring the success of campaigns. MORE
While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic. Here are three metrics which no social analytics tool will consider when calculating ROI, but which I suggest are pretty damn important. I spend way too much time online, most of it on Twitter, Facebook, Google+ or LinkedIn. MORE
ROI is not something you have seen in a long, long time? 8 Bad habits that stop content marketing ROI in it's tracks. Need to achieve a higher ROI on your digital and social marketing efforts? MORE
All you need is a little bit of information on how to maximize ROI on your ads and you’ll be achieving success in no time. Using social media as a tool for advertisement is only one way of maximizing the ROI potential of your ads. Customer Service Lastly, Customer service is really an important factor if you want to maximize your ads ROI because it will let customers see how serious you are when it comes to your advocacy in helping them out with regards to your product. MORE
In this article, we look at why and how successful marketers use video to increase their social media ROI. Social Media ROI Videos Social Media StrategyVideo has proved to be an effective asset to effectively communicate with customers, increase sales, and increase brand awareness. MORE
Paid Advertising Data & ROI SnapchatWith 256 million daily active users on Snapchat creating content and keeping engagement regularly off the charts, it's no surprise that businesses are looking for a way to take advantage of the platform with Snapchat ads. MORE
Paid Advertising Data & ROI Content Creation Social Media Marketing advertisingAdvertising copy. What makes it so important? And more importantly, why is it so important that we get it right? MORE
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Here are nine ways to connect Social Media to Revenue and ultimately ROI. MORE
Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. MORE
Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools? To make social media an ROI positive channel in a B2B context, we need to change the mindset that social media is just an isolated channel or just a top of the funnel play. MORE
But can micro influencers really bring in ROI? Here are some ways for higher micro influencer ROI. This means working with micro influencers, who’s audiences haven’t ballooned yet might bring higher ROI for you brand. They are usually specialize in a niche : Another way micro influencer ROI can end up being higher than when using a larger influencer is that many times micro influencers have very specific niches. So How Can I Gain Micro Influencer ROI? MORE
This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Driving ROI from social media for airlines . Measuring The ROI Of Social Media (viralblog.com). What’s the RoI of your customer retention programme? Related posts: Brands use social media for PR. Social media boosts campaigns. Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE. Related articles. MORE
You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. Is social media ROI measurable? Social Media ROI — No. MORE
How to increase sales, leads and ROI with conversion rate optimization. Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It’s not that they don’t want to increase conversions and sales. It is simply that they don’t know how. MORE
Being able to determine ROI from an influencer campaign still remains the top concern among marketers. In other words it isn't enough just to be popular on social media if it doesn't result in sales MORE
social media measurement roi social mediaFlowtown – Social Media Marketing Application. MORE
By following these five steps for how to measure social media ROI, you and your team can ensure your efforts are making an impact MORE
Proving ROI is an essential task for any marketer, but the process for reporting ROI is not always entirely obvious. That’s why the following article will outline some KPIs vastly useful for tracking social media marketing strategies and for calculating the ROI of social media. Benchmark Community Manager Analysis Build Strategy KPI Measure ROI Online Reputation Proving ROI MORE
ROI Related Topics 
Quintly
JULY 16, 2021
In this article, we look at why and how successful marketers use video to increase their social media ROI. Social Media ROI Videos Social Media StrategyVideo has proved to be an effective asset to effectively communicate with customers, increase sales, and increase brand awareness.
Ignite Social Media
MAY 6, 2020
Brands are still typically in search of digital marketing ROI. Key Takeaways: Digital marketing ROI is getting harder to achieve on social media in part because so many new brands have flooded social networks. Why Digital Marketing ROI is Getting Harder to Achieve on Social Media.
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agora pulse
JANUARY 22, 2020
But can micro-influencers really bring in ROI? Here are some ways that micro-influencers can have a higher ROI. So, working with micro-influencers (whose audiences haven’t ballooned yet) might bring higher ROI for your brand. So How Can I Gain Micro Influencer ROI?
Sherrilynne Starkie
FEBRUARY 19, 2012
This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Driving ROI from social media for airlines . Measuring The ROI Of Social Media (viralblog.com). What’s the RoI of your customer retention programme? Related posts: Brands use social media for PR. Social media boosts campaigns. Click here to start to receive my newsletter. VISIT MY FACEBOOK PAGE. Related articles.
Pam Moore
MAY 18, 2020
ROI is not something you have seen in a long, long time? 8 Bad habits that stop content marketing ROI in it's tracks. Need to achieve a higher ROI on your digital and social marketing efforts?
Direct Marketing Observations
AUGUST 26, 2011
social media measurement roi social mediaFlowtown – Social Media Marketing Application.
Sociallyin Insider Blog
AUGUST 7, 2020
Paid Advertising Data & ROI Content Creation Social Media Marketing advertisingAdvertising copy. What makes it so important? And more importantly, why is it so important that we get it right?
Social Media Marketing
JUNE 27, 2019
All you need is a little bit of information on how to maximize ROI on your ads and you’ll be achieving success in no time. Using social media as a tool for advertisement is only one way of maximizing the ROI potential of your ads. Customer Service Lastly, Customer service is really an important factor if you want to maximize your ads ROI because it will let customers see how serious you are when it comes to your advocacy in helping them out with regards to your product.
Sociallyin Insider Blog
AUGUST 7, 2020
Paid Advertising Data & ROI Content Creation Social Media Marketing advertisingAdvertising copy. What makes it so important? And more importantly, why is it so important that we get it right?
The Social Media Incubator
JULY 10, 2013
To figure ROI on your Facebook advertising, you need to calculate your cost per desired action. ROI whilst $10 of revenue against $100 of ad spend amounts to 10% ROI. Bottom line: Always figure your Facebook ad spend based on amount of revenue earned versus number of dollars spent on your campaign, and make sure you’re looking at the full picture when you evaluate your marketing ROI from any campaign you run.
Buzz Marketing for Technology
JUNE 10, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI. Here are nine ways to connect Social Media to Revenue and ultimately ROI.
SocMed Sean
JANUARY 21, 2019
SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”? Have ways that you have implemented the KISS method or have additional ideas for positively showing a ROI for social activities in your organization?
Socialmedia.biz
FEBRUARY 24, 2019
Why should you go beyond the conventional ROI metrics of success? According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI. People who use the term ROI see marketing as something to buy, but smart companies see marketing as an integral part of doing business — a necessity no less important than the company email system, their computers, or their office lease.”.
Ari Herzog
FEBRUARY 18, 2014
Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. SocBiz ROI is achievable. Must define goals, set KPIs, establish baseline, est. campaign infrastructure; execute; ROI #GetRealChat. A3: Dancing around ROI. Start dancing WITH ROI. A3 I feel ROI is different for every business and every brand. What is the ROI of your phone? Why are we still asking and answering the ROI question?
Social Media Today
JULY 7, 2018
By following these five steps for how to measure social media ROI, you and your team can ensure your efforts are making an impact
Sociallyin Insider Blog
APRIL 30, 2021
Paid Advertising Data & ROI SnapchatWith 256 million daily active users on Snapchat creating content and keeping engagement regularly off the charts, it's no surprise that businesses are looking for a way to take advantage of the platform with Snapchat ads.
Sociallyin Insider Blog
APRIL 30, 2021
Paid Advertising Data & ROI SnapchatWith 256 million daily active users on Snapchat creating content and keeping engagement regularly off the charts, it's no surprise that businesses are looking for a way to take advantage of the platform with Snapchat ads.
The Proactive Report
SEPTEMBER 3, 2015
Online PR conversion engagement public relations ROI
Pam Moore
SEPTEMBER 21, 2016
How to increase sales, leads and ROI with conversion rate optimization. Learning how to increase conversions is often a top goal of smart and internet savvy marketing and business leaders. Unfortunately most digital marketers lack even the most basic foundational skills to truly optimize their conversion rates. It’s not that they don’t want to increase conversions and sales. It is simply that they don’t know how.
Hootsuite
SEPTEMBER 29, 2020
But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. Social media ROI definition.
Pam Moore
SEPTEMBER 12, 2016
Do you have an interest in Pinterest for Business but don’t know where to start in developing your Pinterest for Business plan? If you answer yes to this question then you have landed on the right blog post today! Pinterest is an amazing platform that surpassed more than 10 million users faster than any stand alone social network in history. Pinterest is different than some social networks though in that it requires both art and science even more so.
Firebelly
APRIL 30, 2012
Here are 5 must-reads on the ROI of Pinterest that we don’t want you to miss. What’s the ROI of Pinterest? By Geoff Livingston Well known social media experts like to slough off tough questions about return on investment (ROI) with flip phrases like, “What’s the ROI of your mom?” Now it’s time to turn the tables and ask social media experts, “What’s the ROI of Pinterest?”. Pinterest: Why It’s Worth The Investment, And How To Get Your ROI.
Social Media Today
JULY 6, 2021
With the right strategy, focused on each element of the sales funnel, you can drive significant results with video campaigns
Pam Moore
MARCH 9, 2020
Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand.
Small Business Mavericks
AUGUST 19, 2015
But should you measure ROI by channel? But make no mistake, if you aren’t measuring ROI by the channel, then you may not have an accurate picture of your true ROI. If you invest in any channel, then you should measure the ROI of that channel. How To Determine What Constitutes a Positive ROI. If you spend more on a channel than you receive in return, then that’s a negative ROI. Learn to calculate ROI and you’ll never fear losing a profit.
The Realtime Report
JANUARY 28, 2017
Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Yet, 61% of marketers claim measuring ROI is a top challenge. Why is social media’s ROI so elusive, despite marketers’ increased focus on this function and despite the proliferation of social marketing tools? To make social media an ROI positive channel in a B2B context, we need to change the mindset that social media is just an isolated channel or just a top of the funnel play.
Forbes Social Media
MARCH 6, 2020
Being able to determine ROI from an influencer campaign still remains the top concern among marketers. In other words it isn't enough just to be popular on social media if it doesn't result in sales
Convince & Convert
DECEMBER 10, 2014
You cannot figure out ROI without first knowing the “I.” How to Quickly Figure Out Your Social Media Costs and Get Closer to Social Media ROI. What’s the Next Step in Tracking Social Media ROI? My pal Jason Falls has a great post he wrote recently about some of the other benefits of social and how you should be measuring them as well as ROI). (watch video to see my son artistically photo bomb me).
Talkwalker SM
SEPTEMBER 28, 2015
Social ROI is a hot topic of discussion for all companies involved in social media. Social data on its own doesn’t always paint an accurate picture of marketing and sales ROI but when combined with other kinds of data such website traffic data or sales data it becomes easier to prove the worth of social media activity. To wrap up, proving the ROI of social isn’t always easy. How can you prove the value of social media efforts to C-suite in a powerful and persuasive way?
Social Media Strategies Summit
NOVEMBER 18, 2020
Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. First, you need to define “social media ROI.” Traditionally, social media ROI was tied to direct sales.
Small Business Mavericks
JUNE 5, 2015
A survey of small business owners (SMBs) indicates that 61% of them show no return on investment (ROI) with social media. of SMBs that increased their time on social media are also a part of that 39% that is seeing an ROI. I’m more concerned with whether or not there is an ROI from their social media efforts or whether or not that 61% of SMBs simply don’t know how to measure ROI. There is one thing that I do know: Social media ROI can be measured.
Webbiquity SMM
AUGUST 23, 2010
You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. Is social media ROI measurable? Social Media ROI — No.
Pam Moore
NOVEMBER 14, 2017
Or maybe you have already hired a social media marketing agency, yet you are not seeing the ROI you had anticipated? Take a listen to episode 240 of the Social Zoom Factor podcast for 10 strategies and tips to partner with your social media agency for maximum success and ROI! Why you must be patient in achieving results and ROI. Hiring a social media marketing agency is a big decision. Same goes for a digital marketing or branding agency.
Almost Savvy
SEPTEMBER 5, 2011
While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic. Here are three metrics which no social analytics tool will consider when calculating ROI, but which I suggest are pretty damn important. I spend way too much time online, most of it on Twitter, Facebook, Google+ or LinkedIn.
The Social Media Hat
JUNE 24, 2019
Are you getting a return on your social media investment (ROI)? If you don’t know the answer, you could be wasting your money
Buzz Marketing for Technology
NOVEMBER 13, 2015
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media! There is no ROI in social without the “I” – so that means you have to make in investment to get in ROI. Conversion Conversion Optimization Optimization ROI B2B Marketing iRobot Pizza Hut Social Media Wayin
agora pulse
JUNE 8, 2017
But can micro influencers really bring in ROI? Here are some ways for higher micro influencer ROI. This means working with micro influencers, who’s audiences haven’t ballooned yet might bring higher ROI for you brand. They are usually specialize in a niche : Another way micro influencer ROI can end up being higher than when using a larger influencer is that many times micro influencers have very specific niches. So How Can I Gain Micro Influencer ROI?
Small Business Mavericks
APRIL 16, 2011
» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&# Tags: customer service , Reputation Management , roi , SEO , Social Media This entry was posted on Saturday, April 16th, 2011 at 8:33 am and is filed under Social Media. About Us What’s a Maverick?
Digimind
MARCH 12, 2018
Proving ROI is an essential task for any marketer, but the process for reporting ROI is not always entirely obvious. That’s why the following article will outline some KPIs vastly useful for tracking social media marketing strategies and for calculating the ROI of social media. Benchmark Community Manager Analysis Build Strategy KPI Measure ROI Online Reputation Proving ROI
Social Media Today
DECEMBER 19, 2018
Having trouble demonstrating the true benefits of your digital marketing efforts? Here are some tips to help track and report on the true return on your ad investment
Social Media Strategies Summit
APRIL 4, 2019
In fact, Influencer Marketing ROI and improving metrics to track campaign results are consistently noted as the biggest challenge facing the industry in 2019 and beyond. The focus on ROI aligns with the desire for greater transparency and authenticity in the face of growing pressure to address fake followers and bots. Despite these compelling reasons to tackle influencer marketing ROI, most marketers still don’t have a good strategy for measuring the success of campaigns.
Waxing UnLyrical
MAY 2, 2011
ROI (a.k.a. In both cases, if our “busy entrepreneur” could show a causal relationship between Facebook activity and driving sales, reducing costs, or both, she’d be on the way to figuring out the partial ROI of her Facebook activities. In these instances, figuring out the precise ROI of social media becomes hard and highly inexact. Of the above benefits, the only one remotely measurable in terms of ROI is #1. Guest post by Jackson Wightman.
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