Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media. Why Measure Social ROI.

ROI 174

ROI B2B Social Media Brands 174

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 112

ROI Influencer Marketing Survey 112

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. To better understand Sprout Social’s ROI, we commissioned a Total Economic Impact™ study conducted by Forrester Consulting that clearly quantifies how a composite organization comprised of our customers benefited from our platform.

ROI 110

ROI Social Media Management Team Study 110

Ignite Social Media

MAY 6, 2020

Brands are still typically in search of digital marketing ROI. Key Takeaways: Digital marketing ROI is getting harder to achieve on social media in part because so many new brands have flooded social networks. The smaller the budget a brand has, the less likely they are to achieve ROI or to be able to measure that ROI.

ROI 156

ROI Marketing CPC Retail 156

Keyhole.co

OCTOBER 15, 2024

Benefits of social media community management for brands 6 principles for effective social media community management Strategies to expand and strengthen your online communities How leading brands are doing community management on social media Maximizing ROI from social media community management efforts Ready? Let’s get started.

ROI 52

ROI Communities Social Media Strategy 52

Socially Sorted

MARCH 16, 2022

Struggling to prove social media ROI to your clients, boss, or team? The post How to Prove Social Media ROI (+ New ROI Tracking Tool) appeared first on Socially Sorted. The post How to Prove Social Media ROI (+ New ROI Tracking Tool) appeared first on Socially Sorted.

ROI 95

ROI Social Media Tools How To 95

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 120

ROI HootSuite Cost Campaign 120

SocMed Sean

JANUARY 21, 2019

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

ROI 269

ROI Social Media CSR Knowledge Base 269

agora pulse

JANUARY 22, 2020

But can micro-influencers really bring in ROI? Here are some ways that micro-influencers can have a higher ROI. So, working with micro-influencers (whose audiences haven’t ballooned yet) might bring higher ROI for your brand. So How Can I Gain Micro Influencer ROI? They have higher engagement rates. Sharing Tips.

ROI 186

ROI Influencer Authentication Hashtag 186

The Social Media Hat

MAY 1, 2023

Partnership Unpacked, Episode 19, with Dale Wilson The post How To Approach Agency Clients As Partnerships for Greater ROI w/ Dale Wilson appeared first on The Social Media Hat.

ROI 105

ROI How To Social Media Marketing 105

Sprout Social

JUNE 13, 2023

The Total Economic Impact™ of Sprout Social, a commissioned study conducted by Forrester Consulting on behalf of Sprout, found that a composite organization, based on real interviewed customers, realized a 233% return on investment (ROI) and $1.3M in savings over three years.

Atlassian 108

Atlassian ROI Social Media Collaboration 108

Quintly

JULY 16, 2021

In this article, we look at why and how successful marketers use video to increase their social media ROI. In fact, video is nowadays an important part of an overall digital marketing strategy, as well as growth and sales campaigns.

ROI 145

ROI Video Social Media Marketing 145

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. And while you may be great at crafting a goal-driven influencer campaign, you might struggle with calculating your influencer marketing ROI just like many others. 50% of millennials trust product recommendations from influencers.

ROI 52

ROI Influencer Marketing Campaign 52

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). Track micro and macro actions to understand ROI.

ROI 142

ROI Metrics HootSuite CPC 142

Oktopost

FEBRUARY 29, 2024

However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. Unlike traditional sales methods, social selling operates in the realm of digital interactions and relationships, making ROI assessment more nuanced.

ROI 62

ROI B2B Organization Platform 62

Sherrilynne Starkie

FEBRUARY 19, 2012

This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Driving ROI from social media for airlines . Measuring The ROI Of Social Media (viralblog.com). What’s the RoI of your customer retention programme? VISIT MY FACEBOOK PAGE.

ROI 290

ROI Social Media Airlines Statistics 290

Koka Sexton

JANUARY 5, 2023

Best practices maximize marketing ROI. How do you maximize marketing ROI. The post Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing appeared first on Koka Sexton. Qualifying Leads. When it comes to qualifying leads, there are certain metrics to pay close attention to. Financial Analysis.

Metrics 140

Metrics B2B ROI Advertising 140

The Social Media Hat

JULY 30, 2019

83% of marketers use video marketing because it gives them good ROI. Let’s take a look at how you can increase the ROI of video content even further.

ROI 158

ROI Video Content How To 158

Socialmedia.biz

FEBRUARY 24, 2019

Why should you go beyond the conventional ROI metrics of success? According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI. As social media continues to unfold and evolve, it’s important to create a culture of marketing that’s not based on ROI alone.

ROI 132

ROI Social Media Airlines Proposal 132

Social Media Today

APRIL 10, 2019

Do you know the ROI of your social media efforts? Contributor Melonie Dodaro offers some key measurement advice in this post.

ROI 168

ROI Social Media 168

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. How Does Lead Scoring Maximize Social Media ROI? Constraints on time and resources. Jump to Section What is marketing automation?

ROI 62

ROI Social Media Marketing Social Media Management 62

Oktopost

JANUARY 31, 2024

Best metrics for ROI Conversion Rates Measuring conversion rates for employee advocacy posts is essential as it provides a tangible metric to assess the effectiveness of your advocate’s efforts in driving desired actions from the audience. Here are some commonly used metrics to help you get started.

ROI 62

ROI Engagement Metrics How To 62

Quintly

APRIL 29, 2022

At the surface level, it may seem as though measuring social media ROI is a rather simple task. All you have to do is understand what you are trying to achieve in terms of revenue and then pull together the metrics that will enable you to analyze your performance, right?

ROI 98

ROI Social Media Analytics Metrics 98

Firebelly

APRIL 30, 2012

Here are 5 must-reads on the ROI of Pinterest that we don’t want you to miss. What’s the ROI of Pinterest? By Geoff Livingston Well known social media experts like to slough off tough questions about return on investment (ROI) with flip phrases like, “What’s the ROI of your mom?” Be relevant, be active, be social.

ROI 244

ROI Social Media Campaign Brands 244

The Social Media Hat

JUNE 24, 2019

Are you getting a return on your social media investment (ROI)? If you don’t know the answer, you could be wasting your money.

ROI 128

ROI Social Media How To 128

Social Media Marketing

JUNE 27, 2019

All you need is a little bit of information on how to maximize ROI on your ads and you’ll be achieving success in no time. Using social media as a tool for advertisement is only one way of maximizing the ROI potential of your ads. Social Media Attack!

ROI 86

ROI How To Adwords Engineering 86

Social Media Today

JULY 7, 2018

By following these five steps for how to measure social media ROI, you and your team can ensure your efforts are making an impact.

ROI 165

ROI Social Media Team How To 165

Keyhole.co

JANUARY 27, 2023

Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing. And some marketers have even reported ROIs as high as 1000%. A study by Statista reveals that the majority of B2B marketers around the world report that LinkedIn produces the highest ROI for them. times in Taiwan.

ROI 52

ROI B2B Social Media How To 52

Ari Herzog

FEBRUARY 18, 2014

Some responses: One thing I'll offer off the bat: ROI is vital, but not every social activity should have ROI. SocBiz ROI is achievable. Must define goals, set KPIs, establish baseline, est. campaign infrastructure; execute; ROI #GetRealChat. A3: Dancing around ROI. Start dancing WITH ROI. getrealchat.

ROI 154

ROI Social Media Syndication Collaboration 154

agora pulse

JUNE 8, 2017

But can micro influencers really bring in ROI? Here are some ways for higher micro influencer ROI. This means working with micro influencers, who’s audiences haven’t ballooned yet might bring higher ROI for you brand. To ensure high micro influencer ROI, the first step is to find the right influencers for you brand.

ROI 141

ROI Influencer Authentication Hashtag 141

Forbes Social Media

MARCH 6, 2020

Being able to determine ROI from an influencer campaign still remains the top concern among marketers. In other words it isn't enough just to be popular on social media if it doesn't result in sales.

ROI 75

ROI Social Media Brands Influencer 75

Pam Moore

MAY 18, 2020

ROI is not something you have seen in a long, long time? 8 Bad habits that stop content marketing ROI in it's tracks. Need to achieve a higher ROI on your digital and social marketing efforts? Have you ever thought that maybe you have lost your mojo? Maybe, just maybe you have been shot down one too many times? SoundCloud.

ROI 78

ROI Content Template Templates 78

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? In other words, the statement “ROI is challenging to measure accurately&# shouldn’t be confused with “don’t bother trying measure anything.&#.

ROI 194

ROI Social Media Vocus Metrics 194

Buzz Marketing for Technology

NOVEMBER 13, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection. We discussed a ton of ideas on how to capture ROI in social media! To get a copy of the slides or to listen to the replay, please click here.

ROI 100

ROI Communities Storify Upcoming 100

Buzz Marketing for Technology

JUNE 10, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI. We discussed nine ways companies have found to connect social media to revenue and ROI.

ROI 100

ROI Platform Storify Sentiment 100

The Social Media Incubator

JULY 10, 2013

To figure ROI on your Facebook advertising, you need to calculate your cost per desired action. 8% ROI whilst $10 of revenue against $100 of ad spend amounts to 10% ROI. You have 2 more sales under that scenario than you had in Scenario 1. Twelve dollars of revenue for $150 of ad spend amounts to.8%

ROI 125

ROI Facebook Adwords How To 125

agora pulse

JANUARY 8, 2019

The biggest challenge is estimating the social media ROI. What is Social Media ROI? Social media ROI (“return on investment”) is a measure used to signify the return from the cost of investment in social media. Why Track Social Media ROI? Here, tracking ROI is simpler because the new leads become paying customers.

ROI 87

ROI Social Media Industry Insurance 87