Small Business Mavericks

JULY 30, 2014

Andrew Lolk at Search Engine Journal just wrote a good post on 6 Effective AdWords Optimization Techniques for Beginners , and I think it’s a good reminder that we all need to remember the basics. 6 AdWords Foundation Blocks. 6 AdWords Foundation Blocks. Move keywords to their own ad groups. Expand existing keywords.

Adwords 93

Adwords Construction Journal Small Business 93

Small Business Mavericks

NOVEMBER 12, 2011

One way that Google+ users can benefit from the service on a sister property is by connecting their Google+ account with their Google AdWords account. But here’s the catch: You have to turn this feature on in Google AdWords account. And it looks like that is happening slowly but surely.

Adwords 156

Adwords Google Metrics Social Networking 156

Idaconcpts

APRIL 27, 2012

A perfect example is the management of your Google Adwords account. Becoming an expert in Google Adwords takes a lot of practice and research. Liberate time to run your own business by outsourcing tasks such as your Adwords management to professionals. Which one is the best for your business?

Adwords 128

Adwords Google Activities Research 128

Bill Hartzer

NOVEMBER 16, 2013

There are new Google AdWords ads that are starting to show up with different formatting that I’ve seen before. Essentially, the background does not have a color: which in the past has distinguished Google AdWords ads from the regular organic search results. I bet these new ads are going to get a lot more clicks than before.

Adwords 141

Adwords Google Engineering Organization 141

Bill Hartzer

AUGUST 27, 2013

As of today, August 27, 2013, the Google AdWords Keyword Tool is gone. And you can no longer get keyword suggestions from the Google AdWords Keyword Tool. When you click on the search result above, you will no longer see the Google AdWords Keyword Tool. And there were huge discrepancies in the data, from time to time.

Adwords 129

Adwords Tools Google Yahoo 129

Small Business Mavericks

AUGUST 11, 2014

Tommy Landry’s list of 10 Ways To Breathe New Life Into A Floundering Google AdWords Campaign in Search Engine Journal is similar to a list of gardening techniques because you have to know enough about the situation to decide which technique is going to be the best for improving it.

Adwords 87

Adwords Campaign Tips Journal 87

Bill Hartzer

APRIL 29, 2013

Vizion Interactive , an SEO Agency, has launched a Google AdWords campaign where they are specifically targeting searches for a competitor’s brand name. But, in this case it’s Blueglass, an interactive marketing agency that has had its share of controversy in the past few weeks.

Adwords 133

Adwords SEO Campaign Google 133

Kikolani

AUGUST 20, 2012

Google AdWords is one of the most popular ways of online advertising. Even though it is easy to set up and anyone can make an AdWords account, it has proven to be rather difficult to optimize for good results. AdWords is addictive, and just like anything else that is addictive, it can get out of control. Campaign Budgeting.

Adwords 155

Adwords Small Business Blogger Google 155

Marketing to Serve

DECEMBER 3, 2017

“Remarketing” is a common phrase associated with Google AdWords and other PPC advertising providers. Why create an AdWords remarketing campaign? Google AdWords display campaigns reach 80% of global internet users ( Hawkeye PPC ) If you haven’t seen remarketing advertisements in action here is an example. Customer lists.

Adwords 77

Adwords Campaign Google Advertising 77

Idaconcpts

DECEMBER 21, 2010

We spend so much time optimizing our Adwords campaigns, to filter out the searches we do not need, ensure our ads are well-positioned and don’t cost the earth. Adwords landing pages can have much more freedom than pages on your website, as typically you can forgo much of the optimization you do on your main site to appease search engines.

Adwords 132

Adwords Brands Technorati StumbleUpon 132

Bill Hartzer

JANUARY 29, 2014

It appears to me as though it’s just a new version of a Google AdWords ad that is being used in this case. It looks to me like this info is essentially a new version of a Google AdWords ad. Just recently, Joe Hall spotted a Google search result that, according to him, looks weird.

Adwords 107

Adwords Google Advertising Sites 107

Bill Hartzer

APRIL 2, 2013

The owner of a bunch of Cherokee Letter domain names is recommending that you buy his domain names–and use them in a Google AdWords campaign to commit what I would call outright fraud and deception.

Domain Name 129

Domain Name Adwords Campaign Press Release 129

ProBlogger

OCTOBER 6, 2014

Google Adwords has been the most popular tool for online advertising. Many popular blogs are already using Google Adwords to popularize and monetize the sites. While you might already be using other advertisement platforms, Google Adwords opens new ways to rise to the top. Google Adwords policies to drive traffic.

Adwords 45

Adwords Blogger Google Paid Search 45

Little Web Giants

FEBRUARY 19, 2014

Targeting ads to geographic locations in Google Adwords has been around from as far back as 2006. Adwords was not using up our daily ad spend. First I used the Google Adwords Ad Preview and Diagnosis tool. Location targeting exhibits problems for some search terms. After a few weeks, I took a look at performance.

Adwords 31

Adwords Google GPS Campaign 31

Little Web Giants

FEBRUARY 19, 2014

Targeting ads to geographic locations in Google Adwords has been around from as far back as 2006. Adwords was not using up our daily ad spend. First I used the Google Adwords Ad Preview and Diagnosis tool. Location targeting exhibits problems for some search terms. After a few weeks, I took a look at performance.

Adwords 28

Adwords Google GPS Campaign 28

Sherrilynne Starkie

DECEMBER 6, 2017

This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. Adwords certification demonstrates basic and advanced proficiency in online advertising. They need to be able to create content across multi-formats and to write code.

Skills 179

Skills Adwords Hubspot HootSuite 179

The Social Media Incubator

DECEMBER 16, 2013

In the past, Google Adwords users could use the Google AdWords Keyword Research Tool while logged into their accounts. To use Keyword Planner, you have to be logged into your Google AdWords account. To use Keyword Planner, you have to be logged into your Google AdWords account. Online, things change – rapidly.

Research 125

Research Adwords SEO Engineering 125

Sherrilynne Starkie

JANUARY 2, 2018

Google Adwords and Analytics certifications are fundamental to online advertising and data insight. They know a lot about the social media environment and constantly invest in keeping ahead of the curve; often not easy to do when the only constant is change. Industry certifications prove a social media consultant’s practical skill too.

Consultant 309

Consultant Social Media Curata Sysomos 309

The Realtime Report

MARCH 18, 2021

Use Google AdWords to Test It Out. You can use the “ Find Keywords ” feature on AdWords that lists similar search phrases, along with how many local monthly searches and global searches each phrase is getting. You should always check with trademark sites before you settle on a name.

Company 91

Company Tips Adwords Flickr 91

Saying It Social

FEBRUARY 11, 2015

Digital Marketing Mobile Advertising Small Business Wilmington #PartnersConnect AdWords AdWords Extensions Digital Advertising Google Google Partner Google Partners Connect Small Businesses' The post Digital Success for your Small Business appeared first on.

Small Business 100

Small Business Adwords Advertising Mobile 100

Saying It Social

FEBRUARY 19, 2015

How to successfully use “Weather-Based Marketing” in the #Blizzard(s)2015 through AdWords, promotion of relevant products, and real-time engagement. Marketing #blizzard2015 Advertising Google AdWords marketing Real Time Marketing Weather' The post Weather-Based Marketing appeared first on.

Adwords 100

Adwords Marketing Advertising Google 100

Sherrilynne Starkie

MAY 2, 2018

Google has created a new audience segment in AdWords called “light TV viewers.” YouTube announced several initiatives to help advertisers reach TV screen viewers. The company is now making YouTube TV programming part of Google Preferred, its premium video advertising program. The audience can be targeted across screens.

Social Networking 230

Social Networking Adwords API YouTube 230

Sherrilynne Starkie

DECEMBER 20, 2020

We also recommended Google AdWords. We recommended Facebook and Twitter ads, native ads and sponsored content. Native ads are stories that look and feel like an editorial but are paid for. In the old days, we used to call it advertorial. These reach people who are much closer to making a rental decision.

Marketing 367

Marketing Syndication Adwords News 367

The Realtime Report

FEBRUARY 4, 2017

In addition to this, GA also provides an alternative conversion tracking method called Smart Goals, which are designed specifically to help AdWords marketers who may not have adequate conversions to use the AdWords optimization tools. The AdWords reports showcase valuable ABC metrics from both AdWords and Analytics.

Analytics 70

Analytics Google Adwords Marketing 70

Small Business Mavericks

DECEMBER 18, 2013

PPC Hero has a post about alternative ad networks to Google AdWords. I wouldn’t recommend giving up on Google AdWords, of course. If you can stretch your dollars to maximize awesome traffic from Google AdWords, then there’s a golden opportunity. The top two on the list are Bing and Facebook. Surprised?

Small Business 101

Small Business Adwords Advertising Google 101

Webbiquity SMM

APRIL 26, 2011

SEMRush Geo displays Google AdWords advertisers on a Google Maps background, enabling users to identify the businesses within any geographic area who are running AdWords campaigns. For companies using AdWords, it may seem almost a bit creepy that there is this level of detail about their SEM activities available publicly.

Consultant 141

Consultant SEO Adwords Tools 141

Atom Thought

SEPTEMBER 3, 2010

GAP prepares one to work efficiently on Google’s adwords platform, meaning it allows one to understand the mechanics of adwords, the account structure, keyword discovery, billing and campaign setting, know hows, and many things that as a Marketing Head or a Marketing Manager one could outsource or leave it for an operations expert to handle.

Advertising 221

Advertising Google Adwords Engineering 221

Small Business Mavericks

DECEMBER 29, 2014

As she rightly points out, “ AdWords for video offers search marketers the chance to reach a big, very engaged, very specific audience with rich content. Video Marketing adwords for video content YouTube' Helena Clark’s recent Search Engine Watch post has some practical tips for getting the content right on YouTube ads.

YouTube 146

YouTube Adwords Content Wireless 146

Small Business Mavericks

AUGUST 30, 2013

I’m talking about Google’s own Google AdWords Keyword Research Tool. However, click the link and you’ll go to a page that explains the tool has been replaced by Keyword Planner , a tool you can only use by logging into your Google AdWords account. Are you a Google AdWords advertiser ?

Research 107

Research Google Adwords Tools 107

Small Business Mavericks

AUGUST 18, 2014

It’s easy to miss one of the many ways to use the Analytics toolkit to rev up your AdWords performance. Use the Goal Flow report to find where your AdWords clicks are falling off in the conversion process. Find out quickly if any AdWords segments are underperforming with Intelligence Events.

Analytics 87

Analytics Adwords Comparison Report 87

Small Business Mavericks

JUNE 2, 2014

In regard to AdWords — here are my thoughts on that portion of the article: If you are going to run an AdWords campaign but not manage it properly, you should not be surprised that it does not work. eBay created a major AdWords campaign that was by all accounts completely spammy. Moral: don’t be spammy.

Adwords 93

Adwords Paid Search Small Business Google 93

Oktopost

NOVEMBER 14, 2017

From conferences to a Google Adwords campaigns, every marketing activity is measurable and quantifiable today. Yet, when it comes to social media, the majority of marketing leaders – namely, CMO’s – still struggle to evaluate the channel’s effectiveness in terms of ROI.

Social Media 130

Social Media Adwords Data ROI 130

Convince & Convert

APRIL 9, 2014

Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Through social connecting with Adwords, you can bet that every business with million dollar spends on Adwords will be testing what works for them.

Google 167

Google Adwords Marketing YouTube 167

agora pulse

MARCH 14, 2018

YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. When you’re creating YouTube Ads, there are three types of video ads you can choose from, all of which work under the AdWords pay-per-click system. You create YouTube Ads through Google AdWord’s ad creation system.

YouTube 103

YouTube Campaign Adwords How To 103

Sherrilynne Starkie

JUNE 27, 2018

Google shelves Adwords. This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Follow List. Embed List. Introduces Google Ads. Jun 27, 2018. Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager.

Google 170

Google Adwords Case Study Sports 170

Saying It Social

MARCH 31, 2015

Digital Marketing SEO Google Google AdWords Google Panda Organic search Search engine marketing Search engine optimization Search engine results page SERPs Web search engine' In this article you will find the top 5 tips of what not to do when you’re trying to optimize your online pieces for search engine purposes.

SEO 100

SEO Adwords Engineering Google 100

Marketing to Serve

NOVEMBER 13, 2017

Whether you are a Google AdWords veteran, or you have just made the decision to enter the online advertising world, an understanding of Google AdWord’s keyword types is crucial. What is a Google AdWord’s keyword? For those newest to Google AdWords, welcome on board. Which type of Google AdWord keywords?

Adwords 68

Adwords Advertising Types Google 68