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Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. An impressive 75% of mobile Internet users make purchases on mobile devices.

Mobile 231
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Top Marketing Trends for 2013

yMarketingMatters

Responsive web design provides an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices from desktop computer monitors, tablets to mobile smart phones. Mobile Has Arrived. Mobile users are primed to outpace desktop users by 2014.

Trends 277
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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Mobify Given the huge uptake in mobile web use , you know by now that if your site isn’t optimized for mobile devices, you are likely missing out on opportunities left and right to connect with your audiences. You can e-mail them at sales [a] mobify [dot] me with “non-profit” in the subject line to get the discount.)

Tools 260
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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Mobile it totally optin and you need to start building your mobile optin list now. So people are looking for an alternative and that’s Facebook Advertising.

B2B 279
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AdWords Quality Score: What marketers need to know

Sprout Social

But how familiar are you with Google Ads and AdWords? Before social media ads were an option, Google was already dominating the digital ad game with AdWords. In July 2018, Google changed the name of Google AdWords to Google Ads. The AdWords Quality Score is a keyword-level score on a 1–10 scale. Is it easy to shop?

Adwords 109
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Why CMOs Should Stop Being Addicted to Pay-per-Click Ads

Buzz Marketing for Technology

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. Why would you spend a lot of money, resources and staff hours on mobile ads if the online or mobile experience itself frustrates, irks and turns away customers?

Mobile 243
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. This morning I typed into Google the search term: VoIP.

Marketing 217