How a Bank Used Digital Media to Put People Back to Work, Increase Brand Awareness

Convince & Convert

Two years ago, Fifth Third Bank identified the reason that some of its customers were behind on their mortgage payments was due to job loss.

Open Community Case Study – Food Bank

SocialFish

Community: Food Bank of Central & Eastern North Carolina. Their Story: I first met Jen Newmeyer, who is also the Food Bank’s social media person, at a Raleigh tweet-up last year. This year’s Wilmington Twestival will benefit the Food Bank.

Trending Sources

How Social Media Can Work Wonders For Banks

Mindjumpers

Bianca answers some very common questions, which any financial services organization operating in social media is bound to face- why would a bank need to connect with its customers on social media? This made her look at social media as an option for her bank.

Why Online Banking on Mobiles Will Soar

Idaconcpts

Since 2008, consumers have been moving from brick-and-mortar banking to online banking at an impressive rate. Preferred Banking Method by Generation X and Y. 1 method of banking. 1/4 of respondents preferred banking online to using branches, ATMs or any other channel.

Bank Transfer Day

Laurel Papworth

One woman, Kristen, got miffed with banks and created Bank Transfer Day, November 5th 2011 which led to 600,000 people changing their bank to a credit union, 16% of business loans shifting to Mutuals/Credit Unions. The Banking industry is dead in the same way as Media is dead.

Regions Bank Fails to Renew Domain Name – Web Site Goes Down

Bill Hartzer

Regions Bank , an FDIC insured bank with 1,700 branches and 2,400 ATMs across a 16-state network in the South, Midwest, and Texas, failed to renew their domain name.

How to Market Banking to Gen Y

Idaconcpts

Let’s analyze this problem by first realizing that there is a big potential for investment companies to engage Gen Y online, then explaining why social media is not the appropriate media to target Gen Y with banking/investment offers. – Gen Y Leads the Online Banking Pack.

Apple Is Laughing All The Way To The Bank

Twist Image

I went from a non-believer to a believer. I love Apple. There, I said it. It''s not a tough thing to put out there, as the company edges closer to becoming the first ever trillion-dollar organization. The customers are there. The interest is there. You can have you own feelings and philosophies about the brand, but go into any modern shopping mall, and the two stores with the most energy, excitement and activity are - without question - the Apple and LEGO stores.

Workplace (Formerly Facebook at Work) Officially Launches Worldwide

SocialTimes Facebook

The social network said in a Newsroom post Monday that more than 1,000 organizations globally are using Workplace—presumably including Royal Bank of Scotland and Club Med , which were announced as partners later in 2015—and those organizations have created nearly 100,000 groups.

Bank of America Teams Up With Major League Baseball for #Troopthanks Vine Campaign

The Realtime Report

Vine has also played a significant role in Bank of America’s recent marketing efforts; the app has sparked 50% more engagement than any of the brand’s other social media content. Bank of America recently teamed up with the MLB in a new Vine advertising campaign to thank our military personnel. Bank of America will continue to donate earnings to these two foundations when fans use #Troopthanks during sponsored events throughout the MLB season.

Why Your Business Needs Banks For Depth

Engaging Brand

Meaning and value need a depth to your offer which always reminds me of the phrase that a river with banks runs deep, a river without banks runs shallow. Does you business have banks that will keep you spreading too wide and losing that depth? When I do workshops, one of the problem areas that business faces is that of boundaries. Boundaries in the widest sense.

Like ‘em or Hate ‘em, Paypal May be the Best Checking Account Alternative for Business Banking

Stay N' Alive

Regardless, when compared to my bank, I see Paypal in an entirely different light than the situation with my wife. Without a doubt, Paypal is one of the most innovative banking solutions out there right now, and that’s hard to ignore. I wonder, could Paypal be a decent replacement to my business checking account at my bank? Paypal is by far one of the most innovative banking platforms on the planet right now. My banks can’t do that.

Find out how ANZ is Minting Engagement on Social Media

Unmetric

Banks are increasingly taking social media by storm (and surprise). You’d be amazed to know that quite a few banks are doing exciting stuff on social media. Let’s take a look at some of the top banks in Australia. ME Bank. ME Bank promoted three out of their four Posts.

How to Market Banking to Gen Y « idaconcpts

Idaconcpts

Social Media: NAB Break Up Letter

Laurel Papworth

NAB bank have a Valentine’s Day social media campaign running at the moment – encouraging people with a mortgage to “break up&# with the other banks. Changing banks. Banking is boring. No one is going to change banks.

3 Simple Gamification Ideas for Your Brand Strategy

Engaging Brand

How does a bank get its customers to trade their free checking accounts for checking accounts that charge a monthly fee? That's what Extraco Banks in Waco, Texas discovered when they decided to phase out their free checking accounts. This kind of conversion rate is unheard of in the banking industry in similar situations. According to the Chicago Tribune , it turns the process of switching accounts into a game.

What To Get The Person Who Has Everything (Without Breaking The Bank)

Twist Image

Do you know who has been naughty and who has been nice? ''Tis Tis the season to fight for a parking space at your local mall to dealing with unruly people as they battle the aisles to find the perfect gift for those that they love. There are few people who love this part of the holiday season. If you''re grappling with what to get that person who has everything, here are some suggestions that may be a little bit off of the beaten path: Write.

iPad 10

7 Places Bloggers Can Get Design Work Done (Without Breaking The Bank)

ProBlogger

7 Places Bloggers Can Get Design Work Done (Without Breaking The Bank). This is a guest contribution by Skellie Wag. Every blog has a design.

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

Already, more than 1,000 organizations are using Workplace, including Starbucks, Royal Bank of Scotland and Danone , and we’re adding more all the time.

Why My Accountant Thinks I Robbed a Bank

ProBlogger

My accountant just called and asked me if I’d robbed a bank. Why My Accountant Thinks I Robbed a Bank. She just saw the figures from the last few months of blogging and, as I mentioned back in my December earnings update , we’ve had some very good months lately. December was my biggest month ever, but January and February are shaping up to be great, too.

Getting Social Media Strategy Right in Financial Services

Convince & Convert

Shannon Paul, Fifth Third Bank @shannonpaul. Click the play button to listen here: Click to read more » Social Pros Podcast banking fifth third bank shannon paul share of voice social media metrics social media sentiment social media strategy Social Pros

Is The Financial Industry Pointing Us To The Future Of Technology?

Twist Image

FinTech is disrupting the banking and lending business. banking. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly to SoundCloud , if you're interested in hearing more of me blathering away.

A Complete Guide to Twitter’s Q2 2016 Earnings Call

SocialTimes Twitter

Bank of America Merrill Lynch analyst Justin Post asked: Thinking about all the streaming content you’re adding over the year and next year. Twitter reported its second-quarter-2016 financial results Tuesday, and Wall Street was far from overwhelmed.

Laughing All The Way To The Bank With James Altucher

Twist Image

Episode #425 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I got a strange email from James Altucher a while back. It was all about stand-up comedy. He was following my blog (which, kind of made me want to tidy the place up a little bit after knowing that), and he could tell that I am both a fan of standup comedy, and a student of the mechanics behind it.

How to REALLY Follow Your Passion to the Bank: The $100 Startup Model

ProBlogger

Only when passion merges with a skill that other people value can you truly “follow your passion to the bank.”. Is there a path you can follow for your own plan to follow your passion to the bank? How to REALLY Follow Your Passion to the Bank: The $100 Startup Model. This guest post is by Chris Guillebeau of ChrisGuillebeau.com. More than a decade ago, I began a lifelong journey of self-employment “by any means necessary.”.

5 Tips To Assist Your Content Production Work Flow

Mindjumpers

Build a content bank. Keeping a content bank of stories and potential topics as well as a style bank of design templates will prove to be a big help on those days were your inspirational muse is M.I.A.

Like 'em or Hate 'em, Paypal May be the Best Checking Account Alternative for Business Banking

Stay N' Alive

Regardless, when compared to my bank, I see Paypal in an entirely different light than the situation with my wife. Without a doubt, Paypal is one of the most innovative banking solutions out there right now, and that's hard to ignore. I wonder, could Paypal be a decent replacement to my business checking account at my bank? Paypal is by far one of the most innovative banking platforms on the planet right now. My banks can't do that.

API 3

The 5 Biggest Themes from Big Boulder 2016 – CEO’s View

Talkwalker SM

SOCIAL MEDIA NEWS ad blocking Banks and Social Media big boulder content marketing crisis management dark social fintech influencer marketing Instagram marketing online reputation PR social social analytics social data social listening social media analytics video

Digital Wallets, BitCoin, Virtual Currency And The Future Of Your Money

Twist Image

As if understanding how currency works isn''t confusing enough, digital currency is causing many people (banks, government, journalists and more) to pay attention. Tags: bank. Still confused about BitCoin and virtual currency?

Is Technology An Addiction, A Crutch Or Normal For Who We Are?

Twist Image

I don't think I do it more/less than the average bear, but because so much more of my life is operated through the iPhone (note taking, banking, travel, reading books, magazine articles, shopping, etc.), banking. I'm addicted to my iPhone. There, I said. Are you? Be honest. This is a tale of two stories. . Story #1. When it comes to managing your smartphone, accessibility, and being engaged at work, many people leave their devices on the default settings.

A Complete Guide to Facebook’s Q2 2016 Earnings Call

SocialTimes Facebook

Later in the call, Bank of America Merrill Lynch analyst Justin Post asked: About the ad loads, how are you deciding how many ads to show?

Freelancer's treasure - article banks

Social Media Network Marketing

An article bank is a site where you sumit your articles. Article bank provides a great space for visibility to freelance writers. Simply type 'article bank' in google space and see the plathora of sites that you can can submit to For free. You place your short bio and your site [either website or bog] link. What is noticed is that people reading your article sometimes get very interested and click your link provided.

Have you thought about your digital legacy?

Engaging Brand

Just recorded an interview with Richard Banks of Microsoft Research who has written about The Future of Looking Back for The Engaging Brand podcast. brand Social Media digital legacy richard banks microsoft research future of looking back 3D printing business opportunitites digital products

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Ken Banks – @KenBanks. Publisher, Ken Banks, is a seasoned online and offline publisher and is the Twitter power source for his blog @SocialNetDaily. Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month.

Facebook, 2C2P’s Qwik Testing Payments via Pages in Thailand (Report)

SocialTimes Facebook

Facebook is conducting a test in Thailand with 2C2P’s Qwik whereby users can make payments directly on pages via credit cards, debit cards or online bank transfers. eCommerce Facebook 2C2P Applications apps Bank Transfers credit cards Debit Cards Facebook Messenger Jon Russell Kwik messenger Pages payments southeast asia Techcrunch Thailand

Australia: Social Media Marketing Job at Commonwealth Bank

Laurel Papworth

Commonwealth Bank are looking for a Social (Media) Marketing Manager – Any takers? The Commonwealth Bank Group is one of Australia’s leading organisations providing integrated financial services to more customers than any other Australian bank.

The Power of Influence

Convince & Convert

While struggling to make ends meet, she received a letter from Bank of America stating that if she didn’t keep a minimum balance of $20,000 in her account, she would be assessed a $5 monthly fee. She connected to people through tweets, blogs and an online petition and within two weeks she had 300,000 names backing her plea for the bank to stop. Power Of bank of america Guest Posts Mark Schaefer Mark W.