How Social Media Can Work Wonders For Banks

Mindjumpers

Bianca answers some very common questions, which any financial services organization operating in social media is bound to face- why would a bank need to connect with its customers on social media? This made her look at social media as an option for her bank.

How a Bank Used Digital Media to Put People Back to Work, Increase Brand Awareness

Convince & Convert

Two years ago, Fifth Third Bank identified the reason that some of its customers were behind on their mortgage payments was due to job loss.

Trending Sources

Why Online Banking on Mobiles Will Soar

Idaconcpts

Since 2008, consumers have been moving from brick-and-mortar banking to online banking at an impressive rate. Preferred Banking Method by Generation X and Y. 1 method of banking. 1/4 of respondents preferred banking online to using branches, ATMs or any other channel.

This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank

Convince & Convert

As organic reach dropped from approximately 12% to 6% (and now often at 1%), Facebook’s stock price moved from nearly $50 to nearly $70 , adding billions of dollars in market capitalization. In social media marketing, average is no longer adequate.

Complete Guide to Social Media for Banks & Financial Institutions

Sprout Social

Looking at the banking and finance industry in particular, nearly half (46.4%) of incoming messages require a response. Before we dive in to some of the compliance and regulations that apply to banks, credit unions and so on, we should note this is specific to US-based financial institutions.

Why Your Business Needs Banks For Depth

Engaging Brand

Meaning and value need a depth to your offer which always reminds me of the phrase that a river with banks runs deep, a river without banks runs shallow. Does you business have banks that will keep you spreading too wide and losing that depth? Marketing When I do workshops, one of the problem areas that business faces is that of boundaries. Boundaries in the widest sense.

Find out how ANZ is Minting Engagement on Social Media

Unmetric

Banks are increasingly taking social media by storm (and surprise). You’d be amazed to know that quite a few banks are doing exciting stuff on social media. Let’s take a look at some of the top banks in Australia. ME Bank. ME Bank promoted three out of their four Posts.

Like ‘em or Hate ‘em, Paypal May be the Best Checking Account Alternative for Business Banking

Stay N' Alive

Regardless, when compared to my bank, I see Paypal in an entirely different light than the situation with my wife. Without a doubt, Paypal is one of the most innovative banking solutions out there right now, and that’s hard to ignore. I wonder, could Paypal be a decent replacement to my business checking account at my bank? Paypal is by far one of the most innovative banking platforms on the planet right now. My banks can’t do that.

How to Market Banking to Gen Y « idaconcpts

Idaconcpts

200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)

Visually SM

In the universe of content marketing, few events rival Content Marketing World currently happening Sept. Ardath Albee, Marketing Interactions, Inc. David Brown, Meredith Xcelerated Marketing. Heidi Cohen, Actionable Marketing Guide. Matt Heinz, Heinz Marketing.

A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call

SocialTimes Facebook

In her opening remarks, chief operating officer Sheryl Sandberg said: We continue to focus on our three priorities: capitalizing on the shift to mobile; growing the number of marketers using our ad products; and making our ads more relevant and effective.

5 Smart Marketing Strategies for Niche Businesses

Convince & Convert

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project.

Social Media: NAB Break Up Letter

Laurel Papworth

NAB bank have a Valentine’s Day social media campaign running at the moment – encouraging people with a mortgage to “break up&# with the other banks. Changing banks. Banking is boring. No one is going to change banks.

7 Pillars of Solid Influencer Marketing Programs

Waxing UnLyrical

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. But I don’t need to have signed up to know one thing: this company is not engaging in true influencer marketing.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.

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Three ways to stretch your marketing budget

SocialFish

Hire her for your content marketing! Lean doesn’t have to be ineffective: conquering your marketing budget woes with content. It’s the fourth quarter and marketing budgets are most likely depleted, that is, if there was ever much of a budget to begin with.

The Ultimate Guide to Infographic Marketing

Convince & Convert

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago.

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5 Tips To Assist Your Content Production Work Flow

Mindjumpers

Build a content bank. Keeping a content bank of stories and potential topics as well as a style bank of design templates will prove to be a big help on those days were your inspirational muse is M.I.A.

Why Conservative Doesn’t Mean Boring in Financial Content Marketing

Convince & Convert

I gave a webinar a few weeks back about how to come up with fresh and fun ideas for content marketing using improv comedy. It conflates conservative voice (or market or strategy) with a mandate to have conservative (boring!) marketing content. Design for your ideal market.

Top Tools for Mobile Marketing

SocialFish

The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success.

Horizontal Marketing

Twist Image

Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal across all business lines. We still do (think about banks, cable companies, airlines, telecommunications and a few others). A marketing director wanting to implement social components into their business is unlikely to change the world. it's time to make our marketing horizontal as well. horizontal marketing. local marketing.

Getting Started With Influencer Marketing? Traackr’s Got You Covered

Waxing UnLyrical

If you’re planning on getting started with influencer marketing this year (and not a moment too late, we’re already into Q2), you’re not alone. And here at WUL, we are dedicating this entire month to influencer marketing.

11 Content Marketing Tools To Promote Your Blog

SocialFish

—————— Effectively promoting content is often the most challenging variable in the content marketing craze. Send traffic to your Examiner articles and you can essentially take that to the bank. You know how I love posts about content curation tools.

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Hot Nonprofit Marketing Jobs This Week – February 16

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Manager of Marketing , Industrial Designers Society of America – Do you know what industrial design is? Reports to VP for Marketing and Communications.

A Complete Guide to Twitter’s Q2 2016 Earnings Call

SocialTimes Twitter

An earnings call was held after market close Tuesday, and highlights follow, along with content from Twitter’s letter to shareholders , which was also released after market close Tuesday.

News 13

The 5 Biggest Themes from Big Boulder 2016 – CEO’s View

Talkwalker SM

The market for social data in the financial sector is growing faster than ever before. In today’s ever-changing landscape of digital media, it’s important to know what the industry’s top thought leaders are sharing as these influencers set the standard for the nascent social media industry.

2012 AllFacebook Marketing Conference: 5 Must-Reads

Firebelly

The Firebelly crew is back in the office today after spending last week in San Francisco for the AllFacebook Marketing Conference. Photos, Engagement Are Keys To Facebook Marketing Success. Marty Weintraub On Finding Your Facebook Marketing Demographic.

Why My Accountant Thinks I Robbed a Bank

ProBlogger

My accountant just called and asked me if I’d robbed a bank. Two years ago was also the point at which I decided to get serious about learning how to market and launch these products that I’d begun to develop. I knew that simply deciding to have my own products wasn’t enough—I needed to invest in my knowledge of marketing them. It was at this time that I started to do two things: I began to seek out others who had experience in online marketing.

Is Technology An Addiction, A Crutch Or Normal For Who We Are?

Twist Image

I don't think I do it more/less than the average bear, but because so much more of my life is operated through the iPhone (note taking, banking, travel, reading books, magazine articles, shopping, etc.), How much of what we create, market and push into people's faces is adding value and not more noise to this experience. banking. content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing.

Is The Financial Industry Pointing Us To The Future Of Technology?

Twist Image

FinTech is disrupting the banking and lending business. On Wednesday, I'll be taking part in a Canadian Marketing Association event featuring Don Tapscott. banking. canadian marketing association. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media.

Want to Master Your Marketing? Know Your Audience

Social Media Marketing

Marketing is all about knowing your audience. SEO, User Experience, SMM, Content Marketing—no matter what marketing technique you use, the more you know your audience, the more effectively you can engage them in your product or service and turning them into loyal customers. Marketing Research”-Yes, the answer is detailed market research and complete study about the customer behavior.

7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

As content marketing explodes, so too, does the volume of noise. Marketo did this successfully with its Big Activity Coloring Book , “30 pages of pure, unadulterated marketing activity fun!” Consider this: you have about 7 seconds to grab your audience’s attention.

A Complete Guide to Facebook’s Q2 2016 Earnings Call

SocialTimes Facebook

Facebook Lite , Facebook’s lightweight Android application for emerging markets, was used by more than 100 million people. billion unique products have been uploaded by marketers. People have shifted to mobile, and marketers know they need to catch up.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Marketing Professor at Universidad Andrés Bello and DuocUc.

How Competitive Analysis Can Transform Your Social Marketing Plan

Simply Measured

It’s hard to motivate yourself to run competitive analysis when you’re just trying to keep your head above water as a social marketer, but investing time and resources in this form of analysis offers you unprecedented clarity–and also makes other parts of your job a lot easier.

Laughing All The Way To The Bank With James Altucher

Twist Image

digital marketing. marketing podcast. Episode #425 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. I got a strange email from James Altucher a while back. It was all about stand-up comedy. He was following my blog (which, kind of made me want to tidy the place up a little bit after knowing that), and he could tell that I am both a fan of standup comedy, and a student of the mechanics behind it.

Lifestyle Marketing 101

Pixlee

An oversaturated marketplace, information available at the tap of a finger, consumers who have become hypersensitive to the advertising methods of old—the art of marketing has a plethora of obstacles working against it nowadays. Marketing Your Lifestyle Brand in the 21st Century.

How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing. You can do many things to market your business, add value, and empower your customers.

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Like 'em or Hate 'em, Paypal May be the Best Checking Account Alternative for Business Banking

Stay N' Alive

Regardless, when compared to my bank, I see Paypal in an entirely different light than the situation with my wife. Without a doubt, Paypal is one of the most innovative banking solutions out there right now, and that's hard to ignore. I wonder, could Paypal be a decent replacement to my business checking account at my bank? Paypal is by far one of the most innovative banking platforms on the planet right now. My banks can't do that.

API 3

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon and eBay , and/or standalone ecommerce sites. So how can mobile consumer data improve sales and marketing efforts?