How Social Media Can Work Wonders For Banks
JANUARY 30, 2012
Bianca answers some very common questions, which any financial services organization operating in social media is bound to face- why would a bank need to connect with its customers on social media? This made her look at social media as an option for her bank.
How a Bank Used Digital Media to Put People Back to Work, Increase Brand Awareness
Convince & Convert
JULY 22, 2014
Two years ago, Fifth Third Bank identified the reason that some of its customers were behind on their mortgage payments was due to job loss.
Why Online Banking on Mobiles Will Soar
NOVEMBER 18, 2010
Since 2008, consumers have been moving from brick-and-mortar banking to online banking at an impressive rate. Preferred Banking Method by Generation X and Y. 1 method of banking. 1/4 of respondents preferred banking online to using branches, ATMs or any other channel.
This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank
Convince & Convert
APRIL 6, 2014
As organic reach dropped from approximately 12% to 6% (and now often at 1%), Facebook’s stock price moved from nearly $50 to nearly $70 , adding billions of dollars in market capitalization. In social media marketing, average is no longer adequate.
How to Market Banking to Gen Y
JULY 20, 2010
Despite stepping up their marketing efforts, investment companies claim that they cannot get the attention of Gen Y. Last but not least, showing how to market banking/investment to Gen Y. – Gen Y Leads the Online Banking Pack.
Find out how ANZ is Minting Engagement on Social Media
AUGUST 22, 2016
Banks are increasingly taking social media by storm (and surprise). You’d be amazed to know that quite a few banks are doing exciting stuff on social media. Let’s take a look at some of the top banks in Australia. ME Bank. ME Bank promoted three out of their four Posts.
Bank of America Teams Up With Major League Baseball for #Troopthanks Vine Campaign
The Realtime Report
JUNE 5, 2014
Vine has also played a significant role in Bank of America’s recent marketing efforts; the app has sparked 50% more engagement than any of the brand’s other social media content. Bank of America recently teamed up with the MLB in a new Vine advertising campaign to thank our military personnel. Bank of America will continue to donate earnings to these two foundations when fans use #Troopthanks during sponsored events throughout the MLB season.
Like ‘em or Hate ‘em, Paypal May be the Best Checking Account Alternative for Business Banking
Stay N' Alive
FEBRUARY 28, 2011
Regardless, when compared to my bank, I see Paypal in an entirely different light than the situation with my wife. Without a doubt, Paypal is one of the most innovative banking solutions out there right now, and that’s hard to ignore. I wonder, could Paypal be a decent replacement to my business checking account at my bank? Paypal is by far one of the most innovative banking platforms on the planet right now. My banks can’t do that.
How to Market Banking to Gen Y « idaconcpts
JULY 20, 2010
200+ Brilliant Content Marketing World Speakers (and Where to Find them on Twitter)
SEPTEMBER 10, 2015
In the universe of content marketing, few events rival Content Marketing World currently happening Sept. Ardath Albee, Marketing Interactions, Inc. David Brown, Meredith Xcelerated Marketing. Heidi Cohen, Actionable Marketing Guide. Matt Heinz, Heinz Marketing.
Life in the Marketing Cloud
MARCH 11, 2015
Many people have a vague or unclear idea what the marketing cloud is, and a little less about how they both already and can use the cloud every day. . Cloud services have played a major role in shaping the marketing landscape in the digital era. Social Media in the Marketing Cloud.
The Complete Marketing Communications Measurement Guide
OCTOBER 16, 2012
While the vision of the blog is to change the perception of the PR industry, we also talk a lot about marketing, advertising, search engine optimization, social media, and entrepreneurship. Communication Measurement IMC integrated marketing communications measuring communications measuring P
A Complete Guide to Facebook’s Q3 2016 Financial Results, Earnings Call
NOVEMBER 3, 2016
In her opening remarks, chief operating officer Sheryl Sandberg said: We continue to focus on our three priorities: capitalizing on the shift to mobile; growing the number of marketers using our ad products; and making our ads more relevant and effective.
Why Emotional Headlines are Good for Your Content Marketing
DECEMBER 3, 2014
We started testing the most (and least) shared headlines using the Emotional Marketing Value (EMV) Headline Analyzer as made available by the Advanced Marketing Institute. Perhaps they could be an asset to your content marketing after-all. By Garrett Moon.
Three ways to stretch your marketing budget
NOVEMBER 2, 2016
Hire her for your content marketing! Lean doesn’t have to be ineffective: conquering your marketing budget woes with content. It’s the fourth quarter and marketing budgets are most likely depleted, that is, if there was ever much of a budget to begin with.
5 Smart Marketing Strategies for Niche Businesses
Convince & Convert
JANUARY 6, 2016
As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project.
Social Media: NAB Break Up Letter
FEBRUARY 14, 2011
NAB bank have a Valentine’s Day social media campaign running at the moment – encouraging people with a mortgage to “break up with the other banks. Changing banks. Banking is boring. No one is going to change banks.
7 Pillars of Solid Influencer Marketing Programs
APRIL 15, 2016
As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. But I don’t need to have signed up to know one thing: this company is not engaging in true influencer marketing.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices.
Why My Accountant Thinks I Robbed a Bank
FEBRUARY 24, 2011
My accountant just called and asked me if I’d robbed a bank. Two years ago was also the point at which I decided to get serious about learning how to market and launch these products that I’d begun to develop. I knew that simply deciding to have my own products wasn’t enough—I needed to invest in my knowledge of marketing them. It was at this time that I started to do two things: I began to seek out others who had experience in online marketing.
The Ultimate Guide to Infographic Marketing
Convince & Convert
MARCH 4, 2016
In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago.
Hot Nonprofit Marketing Jobs This Week – February 16
FEBRUARY 16, 2017
We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Manager of Marketing , Industrial Designers Society of America – Do you know what industrial design is? Reports to VP for Marketing and Communications.
5 Tips To Assist Your Content Production Work Flow
APRIL 11, 2014
Build a content bank. Keeping a content bank of stories and potential topics as well as a style bank of design templates will prove to be a big help on those days were your inspirational muse is M.I.A.
Top Tools for Mobile Marketing
FEBRUARY 18, 2016
The world of mobile marketing has been in development for several years now and businesses of all stripes have “gone mobile”. The organizations that invest in mobile marketing are the ones who will see the most success.
Five Ways Marketers Should Use Foursquare
JULY 18, 2012
Foursquare Uses for Marketers. If you know the bank across the street is particularly busy at lunchtime and after work, use that to encourage people to drop by your location while they’re running their errands.
Why Conservative Doesn’t Mean Boring in Financial Content Marketing
Convince & Convert
JANUARY 14, 2016
I gave a webinar a few weeks back about how to come up with fresh and fun ideas for content marketing using improv comedy. It conflates conservative voice (or market or strategy) with a mandate to have conservative (boring!) marketing content. Design for your ideal market.
Is Technology An Addiction, A Crutch Or Normal For Who We Are?
MARCH 7, 2017
I don't think I do it more/less than the average bear, but because so much more of my life is operated through the iPhone (note taking, banking, travel, reading books, magazine articles, shopping, etc.), How much of what we create, market and push into people's faces is adding value and not more noise to this experience. banking. content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing.
Getting Started With Influencer Marketing? Traackr’s Got You Covered
APRIL 1, 2016
If you’re planning on getting started with influencer marketing this year (and not a moment too late, we’re already into Q2), you’re not alone. And here at WUL, we are dedicating this entire month to influencer marketing.
MARCH 31, 2012
Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal across all business lines. We still do (think about banks, cable companies, airlines, telecommunications and a few others). A marketing director wanting to implement social components into their business is unlikely to change the world. it's time to make our marketing horizontal as well. horizontal marketing. local marketing.
11 Content Marketing Tools To Promote Your Blog
MAY 6, 2014
—————— Effectively promoting content is often the most challenging variable in the content marketing craze. Send traffic to your Examiner articles and you can essentially take that to the bank. You know how I love posts about content curation tools.
A Complete Guide to Twitter’s Q2 2016 Earnings Call
JULY 27, 2016
An earnings call was held after market close Tuesday, and highlights follow, along with content from Twitter’s letter to shareholders , which was also released after market close Tuesday.
The 5 Biggest Themes from Big Boulder 2016 – CEO’s View
JUNE 29, 2016
The market for social data in the financial sector is growing faster than ever before. In today’s ever-changing landscape of digital media, it’s important to know what the industry’s top thought leaders are sharing as these influencers set the standard for the nascent social media industry.
How Competitive Analysis Can Transform Your Social Marketing Plan
JANUARY 27, 2017
It’s hard to motivate yourself to run competitive analysis when you’re just trying to keep your head above water as a social marketer, but investing time and resources in this form of analysis offers you unprecedented clarity–and also makes other parts of your job a lot easier.
2012 AllFacebook Marketing Conference: 5 Must-Reads
JULY 2, 2012
The Firebelly crew is back in the office today after spending last week in San Francisco for the AllFacebook Marketing Conference. Photos, Engagement Are Keys To Facebook Marketing Success. Marty Weintraub On Finding Your Facebook Marketing Demographic.
Is The Financial Industry Pointing Us To The Future Of Technology?
MAY 2, 2016
FinTech is disrupting the banking and lending business. On Wednesday, I'll be taking part in a Canadian Marketing Association event featuring Don Tapscott. banking. canadian marketing association. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media.
A Complete Guide to Facebook’s Q2 2016 Earnings Call
JULY 28, 2016
Facebook Lite , Facebook’s lightweight Android application for emerging markets, was used by more than 100 million people. billion unique products have been uploaded by marketers. People have shifted to mobile, and marketers know they need to catch up.
7 Ways to Lighten Up Your Marketing and Generate Conversation
Convince & Convert
MAY 27, 2014
As content marketing explodes, so too, does the volume of noise. Marketo did this successfully with its Big Activity Coloring Book , “30 pages of pure, unadulterated marketing activity fun!” Consider this: you have about 7 seconds to grab your audience’s attention.
The 2011 #Nifty50 Top Twitter Men Reprise
JUNE 6, 2011
Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. This should be a wake-up call for companies’ content on pursuing outbound marketing initiatives. Marketing Professor at Universidad Andrés Bello and DuocUc.
Cause Marketers: Connect to Fundamental Human Needs
JANUARY 9, 2012
What cause can we align with for a marketing relationship in order to gain positive brand value and competitive advantage? Is that serving the brand, marketing, consumers, our society? . The marketing will be more honest and require less effort to integrate.
Bryan Eisenberg on Social, Conversion and Content Marketing
SEPTEMBER 3, 2011
They have written books with titles such as ‘Persuasive Online Copywriting: How to Take Your Words to the Bank’, ‘Call to Action: Secret Formulas to Improve Online Results’ and ‘Waiting For Your Cat to Bark?: Persuading Customers When They Ignore Marketing’. Content marketing Conversion Opinion Social media marketing Bryan Eisenberg conversion marketing conversion optimization customer-centricity email marketing influence Jeffrey Eisenberg social media voice of the customer