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Ignite Social Media + Visit the Outer Banks = Winning Work

Ignite Social Media

We’re proud to announce that alongside our client, Visit the Outer Banks of North Carolina (Outer Banks) we’ve won the Shorty Award in the Large Media Buying Strategy category. How Our Paid Media Strategy Paid Off: We began our partnership with the Outer Banks when they were in search of a collaborative partner who could drive engagement and increase off-season travel through their social media channels.

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How to Market Banking to Gen Y

Idaconcpts

Despite stepping up their marketing efforts, investment companies claim that they cannot get the attention of Gen Y. Let’s analyze this problem by first realizing that there is a big potential for investment companies to engage Gen Y online, then explaining why social media is not the appropriate media to target Gen Y with banking/investment offers. Last but not least, showing how to market banking/investment to Gen Y. – Gen Y Leads the Online Banking Pack.

Banking 153
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Why Online Banking on Mobiles Will Soar

Idaconcpts

Since 2008, consumers have been moving from brick-and-mortar banking to online banking at an impressive rate. This trend is welcomed not only by consumers who like the convenience of anytime banking, but also by financial institutions that like to streamline operations and cut down costs. Preferred Banking Method by Generation X and Y. 1 method of banking. 1/4 of respondents preferred banking online to using branches, ATMs or any other channel.

Banking 137
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Australia: Social Media Marketing Job at Commonwealth Bank

Laurel Papworth

Commonwealth Bank are looking for a Social (Media) Marketing Manager – Any takers? Social Marketing Manager – Sydney. The Commonwealth Bank Group is one of Australia’s leading organisations providing integrated financial services to more customers than any other Australian bank. Australia: Social Media Marketing Job at Commonwealth Bank is a post from: Laurel Papworth- Social Network Strategy.

Banking 79
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How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

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This Chart Explains the Reachpocalypse and Why Facebook is Laughing All the Way to the Bank

Convince & Convert

As organic reach dropped from approximately 12% to 6% (and now often at 1%), Facebook’s stock price moved from nearly $50 to nearly $70 , adding billions of dollars in market capitalization. History Repeats One of my favorite recent articles about this engagement decline is ” Facebook’s Declining Organic Reach a Real Nightmare for Marketers “ from CIO Magazine online. In social media marketing, average is no longer adequate.

Banking 157
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How to Build a Strong Instagram Community

Later

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. Investing in an online community can be one of the most valuable moves any brand can make for long-term success. .

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5 Tips To Assist Your Content Production Work Flow

Mindjumpers

Build a content bank. Keeping a content bank of stories and potential topics as well as a style bank of design templates will prove to be a big help on those days were your inspirational muse is M.I.A. Community Management Content Marketing Tips content bank content creation content performance content planning content production conversational touch points Editorial Planning Facebook passion points target audiende

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. Here are 7 surefire TikTok Marketing strategies. Having this at top of your TikTok Marketing strategy can quickly build audience loyalty.

Strategy 179
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Complete Guide to Social Media for Banks & Financial Institutions

Sprout Social

Looking at the banking and finance industry in particular, nearly half (46.4%) of incoming messages require a response. If you’re going to invest time, money and energy into maintaining a social media presence and running social marketing campaigns, then it’s in your best interest to do it right. Before we dive in to some of the compliance and regulations that apply to banks, credit unions and so on, we should note this is specific to US-based financial institutions.

Banking 40
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Social Media: NAB Break Up Letter

Laurel Papworth

NAB bank have a Valentine’s Day social media campaign running at the moment – encouraging people with a mortgage to “break up&# with the other banks. Changing banks. Banking is boring. I mean, once you have a mortgage with a bank, that’s it for life, right? All banks are the same, it’s too hard, too many forms, and expensive exit fees. No one is going to change banks.

Strategy 101
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Welcome to the Inspiration Age! Is Your Content Marketing Ready?

Pam Moore

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. . Welcome to the inspiration age!

Content 78
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8 ways to deal with negative comments in online communities

Laurel Papworth

How do you respond to a negative comment in an online community, on Facebook? PS: Your marketing intern may not have that skill! Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view. often use “ignore but monitor&# in our communities for issues we know about and have responded to publicly already OR where the member is new, a bit crazy or usually positive but having a bad day.

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Paywall for News.com and Online Community Social Media

Laurel Papworth

As tomorrow is an historic day – The Australian and other news.com sites move behind the paywall – what WILL we pay for, what SHOULD we pay for and what OTHER revenues streams are being missed by News.com refusal to build online communities around their content? The Function of News in Community. Will you pay for a story that has travelled from one part of the community to another, or will you go into that community (online) yourself and google the story?

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Fintech Social Media Marketing Done Right

Oktopost

They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now.

Banking 143
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7 Ways to Lighten Up Your Marketing and Generate Conversation

Convince & Convert

As content marketing explodes, so too, does the volume of noise. Marketo did this successfully with its Big Activity Coloring Book , “30 pages of pure, unadulterated marketing activity fun!” Kapost, a content marketing management platform, has created a several great comic books , making the user the hero of the marketing story. We put twenty-somethings in bank VP and customer service roles and let them improvise on how they would run a bank.

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Clearstep Business Community : Clearspace: Clearstep

Buzz Marketing for Technology

Online Communities Build, manage and measure your community successfully. Clearstep is a gathering place for Online Community and Internal Collaboration practitioners to interact, share best practices, and gain access to a much wider range of perspectives on common community and collaboration issues. Take a moment to customize your profile so its easier for people to find out more about you, and then browse the online community or internal collaboration space.

Jive 100
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Agile Marketing in B2B

Buzz Marketing for Technology

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. On topic of agile marketing is what some have called newsjacking, which means responding quickly to news items of the day. But professional service firms often impose inherent drags on marketing response. Market trigger : We knew that the U.S.

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. Here are 7 surefire TikTok Marketing strategies. Having this at top of your TikTok Marketing strategy can quickly build audience loyalty.

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The BCG Growth Matrix in Digital Marketing

Oktopost

Today, the BCG Growth Matrix still holds value and can offer a unique view of your business’ digital marketing strategy. Its aim was to help companies decide which markets and products were most worthy of investment. . Yet, that nets out given a market’s rapid growth.

Marketing 140
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PayPal your online bank account. The web address is PayPal.com

Social Media Network Marketing

PayPal your online bank account. Connect Your Bank Account Connect your bank account to your PayPal account and: Use cash – Pay securely with PayPal using cash from your bank account. Become a Verified member – Increase the safety of the PayPal community. Linking your accounts only takes an instant if you already bank online. Select Bank Accounts Accounts and click Add. Enter your bank account information. Can I pay with my bank account?

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Monday Roundup: Influencer Marketing

Waxing UnLyrical

If you’re not already leveraging the power of influencer marketing for your campaigns, you’re missing out. Next week will see the monthly #measurePR Twitter chat (April 14, 12-1 pm ET), where we’ll welcome four heavy-hitting influencers to talk about measuring influencer marketing and more. In the meantime, let’s see what they and several past #measurePR guests have had to say about influencer marketing in this week’s roundup.

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Welcome to the Inspiration Age! Is Your Content Ready?

Pam Moore

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. Digital and social marketing are powerful mediums to help marketers attract, inspire and activate their audiences. Welcome to the inspiration age!

Content 78
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Is Your Brand Ready for Customer Service on Social Media?

Ignite Social Media

Your Budget – Every Marketers Nightmare. Contact our team of Community Managers today – they’ve worked with brands in several industries, different sizes and can offer incredible insights to set your brand up for success. Community Management Customer Experience Social Media Strategy

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6 social media marketers on the future of social messaging

Sprout Social

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Is it being told what a great mortgage rate your bank offers? It’s time to revamp how your community manager handles interacting with your audiences.

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How to Customize your Facebook Page

Mindjumpers

The value of news and bank holidays are not to be missed out on; remember to include outcomes from the election campaign, season for shrimps and Easter lunch parties – if it’s relevant for your market. Brands Community Management Content Marketing Facebook Guidelines Marketing & Communication Social Media brand communication brands on Facebook content Facebook Guidelines Facebook Page Facebook Strategy How to manage a community

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From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories

Buzz Marketing for Technology

From shared databases to communities of practice: A taxonomy of collaboratories. From Shared Databases to Communities of Practice: A Taxonomy of Collaboratories. The types are: Distributed Research Centers, Shared Instruments, Community Data Systems, Open Community Contribution Systems, Virtual Communities of Practice, Virtual Learning Communities, and Community Infrastructure Projects. Community Data Systems. Virtual Community of Practice.

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Ignite Social Media to Hold “Ask Me Anything” Webinar Series on Best-in-Class Social Media Marketing

Ignite Social Media

Ignite Social Media, the original social media agency® , announced today that it will be hosting a series of “Ask Me Anything” webinars on critical social media marketing topics. Announcements Social Media Marketing Webinars

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Social Pros 24 – Shawn Morton, JPMorgan Chase

Convince & Convert

I think ultimately that will be the objective, as marketers get savvier and smarter about social marketing, and taking a cross-channel view. An investment in a strong social framework, I don’t know the ins and outs of Carnival’s situation, but I do know that they banked a huge cruise ship in the Mediterranean a while back, right? People don’t necessarily think about their bank and think about their insurance company.

Banking 89
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8 Black Marketers Who Are Making Their Mark on the Industry

Likeable

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. When it comes to the brand’s marketing, Smalls-Worthington says their approach is “multi-touch.” Marketing is so ephemeral. The U.S.

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#measurePR Recap (April 2016): Influencer Marketing

Waxing UnLyrical

– influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!); Jason Falls , SVP of Elasticity, a disruptive integrated marketing agency; and.

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Top 5 Social Media Password Security Mistakes

Ignite Social Media

Online banking and cloud storage websites are where people feel they need to be extra secure, but what about the accounts you access at work? Whether it be the metrics team pulling data, the community manager responding to comments, or the paid team putting dollars behind a post, a handful of people will end up needing access to certain accounts. source. Keeping online accounts secured is a major priority in the digital world.

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How to Listen to Social Media Conversations for Your Best Content

Ignite Social Media

You’re probably already listening to what your customers and prospects have to say within other marketing channels, but what about on social? Social listening is essentially monitoring and searching within social communities to see what’s being said about your company/industry/competitors and other relevant topics of interest. As a community manager at Ignite, monitoring social conversations is second nature, but I’ve noticed that’s not the case for many brands.

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7 Pillars of Solid Influencer Marketing Programs

Waxing UnLyrical

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. It’s usually at least some combination of the first two, but if you’re not clear about what it is you’re looking for, your influencer marketing program will be off to a rocky start. blog posts, maybe even building to a blog community).

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How marketing on Reddit works (and how to do it right)

Sprout Social

If you’re curious about marketing on Reddit, we totally understand why. With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. The challenge of marketing on Reddit.

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Getting Started With Influencer Marketing? Traackr’s Got You Covered

Waxing UnLyrical

If you’re planning on getting started with influencer marketing this year (and not a moment too late, we’re already into Q2), you’re not alone. While the discipline is still in its early stages, it’s attracting a lot of attention because of how desperate – honestly, there’s no other word – marketers are to reach audiences that are getting increasingly turned off by (wait for it) marketing.

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Dan Moyle is the entire online marketing team for home mortgage bank Amerifirst. Dan Moyle, Amerifirst @danmoyle.

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10 Influencer Marketing Mistakes You Should Avoid

Pixlee

While the influencer marketing industry is expected to reach a market cap of 5.8 This makes it difficult to track campaign impact and sales reach, and is one of the common influencer marketing mistakes your brand should avoid. Top 10 Influencer Marketing Mistakes To Avoid.

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3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros

Convince & Convert

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Shannon Paul , VP of Social Media Strategy at Fifth Third Bank. Shannon Paul, @shannonpaul Fifth Third Bank. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype.

Questions 110
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Thanks for the memories: 5 ways to tap into the power of nostalgia marketing

Sprout Social

The trend might appear to some as creatives and brands lacking fresh ideas or mitigating risk by banking on past popularity to fuel future success, but it goes deeper than that. It’s no surprise that during a global pandemic, nostalgia marketing is all the rage.

Sports 127
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The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

Go to the bank and apply for a loan? If they reach their goal within the time frame they set, then all of the money goes into the bank account of the creator, minus a 5% fee to Kickstarter. Well, if you’re Pebble, it means you’ll be making a lot more watches than you’d initially planned on, and although you’ll be paying Kickstarter a cool $500,000, you won’t ever have to pay off interest to the bank on a $10 million loan.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Use Facebook for Business and Marketing How to Use Facebook for Business and Marketing by Tamar Weinberg on May 5, 2010 Share As much as Facebook may not be kind to businesses , it’s still a tremendously valuable business tool. In the screenshot above, control is shifted to everyone and empowers your community members.

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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan. For example, let’s say you need to make choices on where you’re going to invest your marketing dollars across various social media challenges. PD: Let’s go to marketing team.

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