The Realtime Report

JUNE 5, 2014

Vine has also played a significant role in Bank of America’s recent marketing efforts; the app has sparked 50% more engagement than any of the brand’s other social media content. Bank of America recently teamed up with the MLB in a new Vine advertising campaign to thank our military personnel. The #Troopthanks Vine campaign debuted this past Memorial Day; the campaign’s first Vine meshes together #Troopthanks with a famous ballpark snack.

Banking 188

Banking Campaign Team Report 188

Ignite Social Media

APRIL 16, 2018

We’re proud to announce that alongside our client, Visit the Outer Banks of North Carolina (Outer Banks) we’ve won the Shorty Award in the Large Media Buying Strategy category. The Shorty awards recognize the most influential, popular, and culturally relevant brands, organizations, agencies, campaigns and influencers across social media.

Banking 120

Banking Buy Social Media Examples 120

Mindjumpers

JANUARY 30, 2012

Bianca answers some very common questions, which any financial services organization operating in social media is bound to face- why would a bank need to connect with its customers on social media? She points out that banks have to change, and deliver a service their customers demand or someone else will do so. If a bank talks about being customer centric, they should give their customers a platform to talk to them.

Banking 201

Banking Social Media Team Privacy 201

The Realtime Report

JULY 3, 2020

That Won’t Break The Bank. Today, organizations and businesses rely highly on their marketing team with the sole purpose of fetching good money to them along with brand fame. They also hire managers to lead giant campaigns to drive more business to the organization.

Banking 91

Banking Report Organization Policies 91

Laurel Papworth

OCTOBER 30, 2009

Commonwealth Bank are looking for a Social (Media) Marketing Manager – Any takers? Social Marketing Manager – Sydney. The Commonwealth Bank Group is one of Australia’s leading organisations providing integrated financial services to more customers than any other Australian bank. Australia: Social Media Marketing Job at Commonwealth Bank is a post from: Laurel Papworth- Social Network Strategy.

Banking 79

Banking Strategy Insurance Technorati 79

Later

MAY 13, 2020

Plus, we’re sharing 12 TikTok challenges to inspire your next campaign! 12 TikTok Challenges to Take Inspiration From for Your Next Campaign. Here are our top 12 TikTok challenges, both organic and branded, that’ll inspire your next campaign: TikTok Challenge #1: Chipotle’s GuacDance.

Campaign 95

Campaign Hashtag Banking Real Estate 95

Sprout Social

OCTOBER 18, 2016

Looking at the banking and finance industry in particular, nearly half (46.4%) of incoming messages require a response. If you’re going to invest time, money and energy into maintaining a social media presence and running social marketing campaigns, then it’s in your best interest to do it right. Before we dive in to some of the compliance and regulations that apply to banks, credit unions and so on, we should note this is specific to US-based financial institutions.

Banking 84

Banking Insurance Policies Committee 84

agora pulse

JANUARY 30, 2019

Here are 5 advertising mistakes that are destroying your campaigns and reducing your Facebook ad effectiveness. If you are running Facebook ads without a proper strategy you won’t see the results you want from your campaigns. You might as well be burning the money in your business bank account. Treat Facebook advertising with the same level of planning and attention to detail as any other marketing channel. Before you run your next campaign, develop a proper strategy.

Advertising 116

Advertising Campaign Automotive Facebook 116

Audiense

AUGUST 30, 2016

Summer mode is still on and we can feel it in the social trends , such as the new KFC campaign that has launched a surprisingly unexpected product, or the one from Coca Cola that celebrates holidays by giving free Zero Cokes with #TryMeFree. KFC ’ s marketing team seems to have become crazy as they’ve launched a sunscreen with fried chicken perfume. Celebrate bank Holiday with Coca Cola. It has been bank holiday in England, and Coca-Cola wanted to celebrate it with you!

Banking 61

Banking Transportation Tourism Microsoft 61

Ignite Social Media

AUGUST 2, 2022

Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand.

Strategy 179

Strategy Social Media Marketing Banking 179

The Realtime Report

DECEMBER 13, 2012

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. The Twitter campaign – launched on Monday, December 10th – offered to donate five four-course Christmas dinners to food banks in Belgium for each tweet using the hashtag #luxevooriedereen , Dutch for “luxury for everyone.” Lidl hyper-underestimates impact of social network marketing.

Hashtag 147

Hashtag Campaign CSR Report 147

Hootsuite

FEBRUARY 24, 2022

Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform? What is a cross-platform campaign? What are the benefits of cross-platform campaigns?

HootSuite 145

HootSuite Examples Platform Campaign 145

Later

OCTOBER 19, 2018

It’s time to launch your first Instagram ad campaign! And the best news is that an Instagram ad campaign doesn’t blow the budget — all it takes is a little bit of planning, testing, and creativity! If you haven’t run an Instagram advertising campaign before, don’t worry: h ere’s everything you need to create, launch, and measure the success of your first Instagram ad campaign! Start by setting your Instagram ad campaign goal.

Campaign 61

Campaign Instagram Analytics Feed 61

Convince & Convert

JANUARY 6, 2016

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Just like these companies, you need to think outside the box in order to maximize the efforts of your niche marketing project. When it comes to niche products and services, you will need customized marketing strategies. Don’t Forget Offline Marketing. Offline methods don’t have to break the bank.

Strategy 112

Strategy Marketing Real Estate Construction 112

Buzz Marketing for Technology

NOVEMBER 3, 2016

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them. On topic of agile marketing is what some have called newsjacking, which means responding quickly to news items of the day. But professional service firms often impose inherent drags on marketing response. Market trigger : We knew that the U.S.

B2B 179

B2B Marketing Process Analysis 179

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Put simply, influencer marketing is a form of marketing where a content creator with a sizeable follower base endorses a product or a brand in exchange for some form of compensation.

ROI 52

ROI Influencer Campaign Discount 52

Laurel Papworth

OCTOBER 5, 2013

As voters and customers take over media creation and distribution through social media, they now have access to the same channels (audiences) that Corporate Marketing and Government PR have – which is why people can create awesome antimarketing and antiPr campaigns that activate large numbers of people to sign petitions, fundraise or change behaviours. Illegal: Better Roads Chalk Social Media Campaign. Or a chalk on the sidewalk campaign.

Activities 111

Activities Campaign Strategy Proposal 111

Ignite Social Media

APRIL 20, 2020

It’s no question that Instagram Stories have become a major component of every brand’s social media marketing strategy. You can see this come to life in the example below for our Visit the Outer Banks client.

Instagram 187

Instagram Brands Marketing Geotagging 187

Social Media Marketing

MAY 16, 2017

Marketing is all about knowing your audience. SEO, User Experience, SMM, Content Marketing—no matter what marketing technique you use, the more you know your audience, the more effectively you can engage them in your product or service and turning them into loyal customers. Marketing Research”-Yes, the answer is detailed market research and complete study about the customer behavior.

Social Media 103

Social Media Survey Banking Notification 103

Oktopost

MAY 26, 2020

They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now.

Banking 143

Banking Social Media Marketing Mobile 143

Laurel Papworth

FEBRUARY 14, 2011

NAB bank have a Valentine’s Day social media campaign running at the moment – encouraging people with a mortgage to “break up&# with the other banks. Most of the other videos could sit comfortably in the viral video ad box rather than the social media box except… well except I think the campaign has jumped the divide. Changing banks. Banking is boring. I mean, once you have a mortgage with a bank, that’s it for life, right?

Strategy 101

Strategy Banking Social Media Technorati 101

The Realtime Report

APRIL 28, 2022

Email Marketing vs. SMS: Which to choose for business in 2022? Marketers rushed to move on to subsequent technological developments from radio to the Internet. Internet marketing is very flexible and allows companies to create targeted campaigns with a wide reach.

SMS 167

SMS Report Notification Construction 167

Audiense

MARCH 6, 2017

Picture this, you’ve spent months working on a marketing campaign, you’ve invested significantly in its success, but no dice. The campaign isn’t performing at the level you wanted, and to really put the boot in, you’ve also run low on funds and you’re not likely to get much more. If you’re looking to boost your marketing campaign without breaking the bank, you need to be looking at your options on organic channels.

eBook 69

eBook Banking Campaign Trends 69

Ignite Social Media

AUGUST 2, 2022

Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand.

Social Media 94

Social Media Strategy Banking Influencer 94

Oktopost

APRIL 21, 2020

Today, the BCG Growth Matrix still holds value and can offer a unique view of your business’ digital marketing strategy. Its aim was to help companies decide which markets and products were most worthy of investment. . Yet, that nets out given a market’s rapid growth.

Marketing 140

Marketing Apple B2B Products 140

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. .

B2B 134

B2B SEO YouTube Tools 134

Waxing UnLyrical

APRIL 11, 2016

If you’re not already leveraging the power of influencer marketing for your campaigns, you’re missing out. Next week will see the monthly #measurePR Twitter chat (April 14, 12-1 pm ET), where we’ll welcome four heavy-hitting influencers to talk about measuring influencer marketing and more. In the meantime, let’s see what they and several past #measurePR guests have had to say about influencer marketing in this week’s roundup.

Influencer 107

Influencer Marketing Banking Guidelines 107

Digimind

MARCH 8, 2019

In fact, Over 100 high level marketers from Jakarta’s leading local and international brands, including Bank Mandiri, Bulakapak, MNC Media, Nestlé, Kanmo Group, Tata Motors, and more gathered for an evening of networking, food, and chats on how to use social intelligence to inform marketing strategies and campaigns. Insight Driven Marketing

Banking 46

Banking Groups Groups Campaign 46

Small Business Mavericks

AUGUST 28, 2015

Internet marketing has come a long way since the first days of the Web. More tools have been developed to help Internet marketers implement and measure successful marketing campaigns, and when we think about online marketing tools and tactics we often think about search engine optimization, e-mail marketing, blogging, and social media. There are plenty more online marketing tools. What Internet marketing tools and tactics do you consider underused?

Press Release 105

Press Release Tools Directory Marketing 105

Waxing UnLyrical

APRIL 1, 2016

If you’re planning on getting started with influencer marketing this year (and not a moment too late, we’re already into Q2), you’re not alone. While the discipline is still in its early stages, it’s attracting a lot of attention because of how desperate – honestly, there’s no other word – marketers are to reach audiences that are getting increasingly turned off by (wait for it) marketing.

Influencer 157

Influencer Klout Module Marketing 157

Hootsuite

JUNE 11, 2020

In this article we’ll take a look at your ad format options, run through how to set up a video ad campaign, list up-to-date ad specs, and leave you inspired with best practices from proven performers. Create your campaign. Sign in to your Google Ads account and select New Campaign.

HootSuite 145

HootSuite YouTube Campaign Video 145

Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. Marketo did this successfully with its Big Activity Coloring Book , “30 pages of pure, unadulterated marketing activity fun!” Kapost, a content marketing management platform, has created a several great comic books , making the user the hero of the marketing story. So we created a campaign called, “When Millennials Rule the World!” There is risk in any campaign.

Conversation 166

Conversation Marketing GPS Nielsen 166

Hootsuite

AUGUST 6, 2021

Modern marketing departments would implode without social marketers, but they’re still not getting the respect they deserve. Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers.

HootSuite 130

HootSuite Social Media Management Team Committee 130

Ignite Social Media

AUGUST 27, 2019

is ideal for any content marketing strategy and comes in many different forms: videos, reviews, blogs, product reviews, etc. Create content on your channels that is centered around capturing UGC for your brand and once you have a library to pick from, it quickly becomes the key to any integrated content marketing strategy. Through community insights and social listening, we found our #client Outer Banks of NC has a strong and passionate community.

UGC 101

UGC Brands Authentication Banking 101

Kikolani

MAY 26, 2016

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. Silverstone, a British motor racing circuit, drove a 680% ROI from its integrated SMS campaign. So, why isn’t SMS marketing as popular as it should be, with these kinds of results?

SMS 87

SMS Marketing API Mobile 87

Sprout Social

MAY 24, 2022

Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Is it being told what a great mortgage rate your bank offers? The post 6 social media marketers on the future of social messaging appeared first on Sprout Social.

Social Media 125

Social Media MySpace Social Media Management Brands 125

Digimind

MARCH 8, 2019

In fact, Over 100 high level marketers from Jakarta’s leading local and international brands, including Bank Mandiri, Bulakapak, MNC Media, Nestlé, Kanmo Group, Tata Motors, and more gathered for an evening of networking, food, and chats on how to use social intelligence to inform marketing strategies and campaigns. The post Fueling Marketing Strategies with Social Intelligence | Socialize Jakarta Feb 2019 appeared first on Digimind Blog.

Banking 46

Banking Strategy Groups Groups 46

Unmetric

JULY 12, 2019

Brands too celebrate events like this with heartfelt and touching social media campaigns to woo their audience. Airtel Payments Bank. A post shared by Airtel Payments Bank (@airtelpaymentsbank) on Aug 24, 2018 at 9:10pm PDT. Contests and Rakhi-related themes engaged the most, followed by product-related campaigns and offers. Events & Real Time Marketing brothers love rakhi raksha bandhan rakshabandhan sisters Social Media Campaigns

Engagement 120

Engagement Social Media Banking Delicious 120

Likeable

JULY 1, 2020

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. When it comes to the brand’s marketing, Smalls-Worthington says their approach is “multi-touch.” Marketing is so ephemeral. The U.S.

Industry 134

Industry Insurance Yahoo Banking 134

Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!); Jason Falls , SVP of Elasticity, a disruptive integrated marketing agency; and. Twitter Facebook Google+ LinkedIn #measurePR Recap (April 2016): Influencer Marketing.

Influencer 107

Influencer Marketing Banking Communities 107

Unmetric

AUGUST 22, 2016

Banks are increasingly taking social media by storm (and surprise). You’d be amazed to know that quite a few banks are doing exciting stuff on social media. Let’s take a look at some of the top banks in Australia. In this post, I explore the social media habits of Commonwealth Bank, ANZ, Westpac, NAB and ME Bank. Along with the usual service updates about Android Pay etc, they ran multiple campaigns. ME Bank.

Engagement 65

Engagement Sports Social Media Comments 65

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. What do buyers really want from social media marketers? Marketing Charts ).

Social Media 244

Social Media Activities Marketing B2B 244

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. It’s usually at least some combination of the first two, but if you’re not clear about what it is you’re looking for, your influencer marketing program will be off to a rocky start. But I don’t need to have signed up to know one thing: this company is not engaging in true influencer marketing.

Influencer 110

Influencer Marketing Banking Guidelines 110