Expert insights. Personalized for you.
B2B brands have the challenge of engaging fans despite boring content. These illuminating examples prove that B2B can have fun with content marketing. MORE
Searching the internet late at night or even in the office trying to find a solution to your B2B sales problems? Social Media Marketing Social Selling Social Selling Assistant B2B B2B Marketing MORE
In fact, a study ReTargeter performed in 2011 found that B2B retargeting out performs B2C retargeting by 147% on average. It’s clear that B2B retargeting is an area with a lot of opportunity. For B2B retargeting to be a success, website and social media content must be precise. MORE
68% of B2B buyers now purchase goods online via their phone or tablet (and soon maybe their Apple watch). Social Media Marketing b2b marketing omnichannel customer support Robert C. Guest post by Robert C. Johnson. MORE
Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. MORE
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. All of which should sound familiar to B2B marketers. MORE
An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Here are five steps that every B2B company trying to implement a social media marketing strategy should take. MORE
B2B is especially susceptible to very high standards and unusual challenges. B2B marketing has to be smarter, sleeker and faster than B2C. However, when done effectively and with taste, it can be quite useful for B2B. MORE
Now B2B marketing? B2B influencers? Keep in mind that anyone can “do” social media marketing especially in a B2C setting but can you be the special person that can own it in a B2B setting? MORE
B2B marketing can be tough, especially when so many campaigns look the same. Even in B2B, buyers are actual humans with feelings. If you’re using social media as part of your B2B or account-based marketing strategy (and who isn’t these days?), Guest post by Emma Williams. MORE
LinkedIn’s new features provide some exciting opportunities for B2B Marketers to continue to grow their businesses. During this time of uncertainty , one thing we can be sure about is that social platforms will continue to find ways to accommodate their users. MORE
So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. For most traditionalists, video doesn’t work for for B2B marketing for two reasons. The second caveat to B2B video marketing is ROI. MORE
B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. 93% of B2B buyers believe that all companies should have a social media presence. • MORE
Agile Marketing Content Marketing Innovation Strategy agile marketing B2B Marketing ITSMA Lean Processes MEA Awards Platinum Marketing Excellence AwardAgile marketing increasingly is being recognized as a powerful key to content effectiveness. MORE
How can B2B marketers tap into the power of Instagram to reach their social media goals? We spoke with our friends on #SMTLive to get others opinions on the matter, and here is what we learned MORE
Struggling to generate engagement with your B2B content? Here are some tips to help attract and engage your prospects with effective content marketing strategies MORE
One of the primary goals of using Google+ for B2B purposes is to demonstrate authority. Google+ is an important part of a well-rounded B2B social media strategy. Case Study Content Strategy From the Trenches B2B google social media MORE
Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. ” For the most part, B2B marketers aren’t abandoning Twitter, nor should they. MORE
This past week, LinkedIn held their 3rd Annual ‘B2B Trends for the Contrarian Marketer’ presentation hosted by LinkedIn’s own Peter Weinberg, a marketing strategist, who shared the five trends that all B2B marketers should keep top of mind MORE
The world is a very connected place and B2B brands have long been expected to intertwine more humanity into their marketing efforts. But in today’s environment, how can B2B brands be more human when interactions have gone digital? B2B Marketing B2B Marketing Tips MORE
In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. MORE
And despite YouTube’s reputation for being a generator of hilarious posts, it possesses serious marketing potential that is often overlooked for B2B companies. B2C is certainly effective on the Tube, but companies looking for B2B opportunities can benefit from utilizing the site as well. MORE
So to honor them… We’ve gathered some of the funniest B2B Marketing Jokes from around the web and sent CEO, Daniel Kushner and Managing Director EMEA, Colin Day , into battle to tell some of the best B2B Marketing Dad Jokes around. How Does a B2B marketer make her boat go? MORE
And despite YouTube’s reputation for being a generator of hilarious posts, it possesses serious marketing potential that is often overlooked for B2B companies. B2C is certainly effective on the Tube, but companies looking for B2B opportunities can benefit from utilizing the site as well. Start uploading today to see what YouTube can do for your B2B efforts YouTube reigns over online video sharing. MORE
LinkedIn has created a new guide to help B2B marketers create better, more effective video content MORE
Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Usually, B2B marketers choose to focus on these goals and metrics: Brand Awareness. MORE
Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. Connect with other B2B companies in your industry with a similar audience profile. MORE
Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. It is important for B2B organizations to acquire online reviews because B2B customers do more research before settling on a decision. MORE
Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging? MORE
A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. Not only are all those accounts feasible direct targets for your B2B marketing campaigns , they are also scores upon scores of possible traffic to drive to all your other online assets. MORE
Businesses are being forced to rethink B2B messaging. What lessons can be learned from the global economy to help marketers deploy new B2B messaging in this current climate? Ask them what they want to hear from your brand and if your current B2B messaging is on point. MORE
Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). ” — 2018 Trends: B2B Marketing , Edelman. MORE
Times are evolving for B2B communication. B2B companies have been struggling with it well before Covid-19. In the B2B space, internal or customer facing relationships matter. Understand the B2B Social Media Landscape. B2B Marketing B2B Marketing Tips Thought Leadership MORE
Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. We invited Paul Carpenter to educate us on the value of video for B2B marketing, covering the why and how with video programming. MORE
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal. MORE
This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. MORE
Today, we examine the best B2B chatbots being used to drive business objectives. B2B Chatbot Examples. If there’s one B2B brand that’s investing in chatbots, its HubSpot. The post Best B2B Chatbot Examples appeared first on Ignite Social Media - The original social media agency. MORE
What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years? MORE
I’m in B2B, not B2C. But there’s another way, which can work for many B2B’s and it’s what I call the “B2B end-around.” But at the same time you are doing that, you can also be doing the B2B end-around. The B2B End Around. Guest post by Ken Mueller. MORE
Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. MORE
A recent study conducted by Edelman and LinkedIn surveyed B2B business decision-makers, content creators and salespeople to see the differences of how each group perceived the value of thought leadership MORE
So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). Increasingly, B2B brands are taking this maxim to heart. B2B brands that put a compelling twist on their content stand to reap the benefits. MORE
There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. B2B marketers must shift their approaches to match the times. Content Marketing B2B Marketing Strategy MORE
If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers. In such a competitive environment, how can your team connect with today’s B2B buyers? Guest post by Marie Johnson. MORE
B2B Related Topics Oktopost
JUNE 16, 2020
So to honor them… We’ve gathered some of the funniest B2B Marketing Jokes from around the web and sent CEO, Daniel Kushner and Managing Director EMEA, Colin Day , into battle to tell some of the best B2B Marketing Dad Jokes around. How Does a B2B marketer make her boat go?
Webbiquity SMM
AUGUST 27, 2019
Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. ” For the most part, B2B marketers aren’t abandoning Twitter, nor should they.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Oktopost
JUNE 9, 2020
Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Usually, B2B marketers choose to focus on these goals and metrics: Brand Awareness.
SocialFish
SEPTEMBER 24, 2014
Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. It is important for B2B organizations to acquire online reviews because B2B customers do more research before settling on a decision.
Sociallyin Insider Blog
JUNE 19, 2020
Searching the internet late at night or even in the office trying to find a solution to your B2B sales problems? Social Media Marketing Social Selling Social Selling Assistant B2B B2B Marketing
Webbiquity SMM
JUNE 7, 2018
In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.
Direct Marketing Observations
JANUARY 12, 2018
Now B2B marketing? B2B influencers? Keep in mind that anyone can “do” social media marketing especially in a B2C setting but can you be the special person that can own it in a B2B setting?
Oktopost
OCTOBER 30, 2019
Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. We invited Paul Carpenter to educate us on the value of video for B2B marketing, covering the why and how with video programming.
SocialFish
AUGUST 28, 2014
In fact, a study ReTargeter performed in 2011 found that B2B retargeting out performs B2C retargeting by 147% on average. It’s clear that B2B retargeting is an area with a lot of opportunity. For B2B retargeting to be a success, website and social media content must be precise.
Ignite Social Media
OCTOBER 1, 2018
Today, we examine the best B2B chatbots being used to drive business objectives. B2B Chatbot Examples. If there’s one B2B brand that’s investing in chatbots, its HubSpot. The post Best B2B Chatbot Examples appeared first on Ignite Social Media - The original social media agency.
Oktopost
MAY 4, 2020
The world is a very connected place and B2B brands have long been expected to intertwine more humanity into their marketing efforts. But in today’s environment, how can B2B brands be more human when interactions have gone digital? B2B Marketing B2B Marketing Tips
Webbiquity SMM
FEBRUARY 16, 2016
As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal.
Webbiquity SMM
MAY 9, 2019
If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers. In such a competitive environment, how can your team connect with today’s B2B buyers? Guest post by Marie Johnson.
Webbiquity SMM
JUNE 17, 2014
Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.
Webbiquity SMM
DECEMBER 19, 2017
Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). ” — 2018 Trends: B2B Marketing , Edelman.
Webbiquity SMM
JUNE 6, 2019
A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. Not only are all those accounts feasible direct targets for your B2B marketing campaigns , they are also scores upon scores of possible traffic to drive to all your other online assets.
SocialFish
JANUARY 5, 2015
B2B is especially susceptible to very high standards and unusual challenges. B2B marketing has to be smarter, sleeker and faster than B2C. However, when done effectively and with taste, it can be quite useful for B2B.
Convince & Convert
SEPTEMBER 19, 2016
B2B brands have the challenge of engaging fans despite boring content. These illuminating examples prove that B2B can have fun with content marketing.
Oktopost
FEBRUARY 3, 2020
Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. Connect with other B2B companies in your industry with a similar audience profile.
Ignite Social Media
MAY 21, 2020
LinkedIn’s new features provide some exciting opportunities for B2B Marketers to continue to grow their businesses. During this time of uncertainty , one thing we can be sure about is that social platforms will continue to find ways to accommodate their users.
Buzz Marketing for Technology
NOVEMBER 3, 2016
Agile Marketing Content Marketing Innovation Strategy agile marketing B2B Marketing ITSMA Lean Processes MEA Awards Platinum Marketing Excellence AwardAgile marketing increasingly is being recognized as a powerful key to content effectiveness.
Webbiquity SMM
FEBRUARY 8, 2011
Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging?
Social Media Today
JUNE 9, 2019
This past week, LinkedIn held their 3rd Annual ‘B2B Trends for the Contrarian Marketer’ presentation hosted by LinkedIn’s own Peter Weinberg, a marketing strategist, who shared the five trends that all B2B marketers should keep top of mind
Oktopost
APRIL 8, 2020
Businesses are being forced to rethink B2B messaging. What lessons can be learned from the global economy to help marketers deploy new B2B messaging in this current climate? Ask them what they want to hear from your brand and if your current B2B messaging is on point.
Oktopost
APRIL 2, 2020
Times are evolving for B2B communication. B2B companies have been struggling with it well before Covid-19. In the B2B space, internal or customer facing relationships matter. Understand the B2B Social Media Landscape. B2B Marketing B2B Marketing Tips Thought Leadership
SocialFish
AUGUST 13, 2014
An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Here are five steps that every B2B company trying to implement a social media marketing strategy should take.
Waxing UnLyrical
OCTOBER 5, 2011
I’m in B2B, not B2C. But there’s another way, which can work for many B2B’s and it’s what I call the “B2B end-around.” But at the same time you are doing that, you can also be doing the B2B end-around. The B2B End Around. Guest post by Ken Mueller.
SocialFish
MAY 1, 2014
And despite YouTube’s reputation for being a generator of hilarious posts, it possesses serious marketing potential that is often overlooked for B2B companies. B2C is certainly effective on the Tube, but companies looking for B2B opportunities can benefit from utilizing the site as well.
Convince & Convert
APRIL 2, 2015
So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). Increasingly, B2B brands are taking this maxim to heart. B2B brands that put a compelling twist on their content stand to reap the benefits.
Webbiquity SMM
SEPTEMBER 4, 2012
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. All of which should sound familiar to B2B marketers.
Oktopost
APRIL 21, 2020
There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. B2B marketers must shift their approaches to match the times. Content Marketing B2B Marketing Strategy
SocialFish
FEBRUARY 14, 2019
And despite YouTube’s reputation for being a generator of hilarious posts, it possesses serious marketing potential that is often overlooked for B2B companies. B2C is certainly effective on the Tube, but companies looking for B2B opportunities can benefit from utilizing the site as well. Start uploading today to see what YouTube can do for your B2B efforts YouTube reigns over online video sharing.
Webbiquity SMM
MAY 24, 2016
What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years?
Social Media Today
MAY 10, 2019
A recent study conducted by Edelman and LinkedIn surveyed B2B business decision-makers, content creators and salespeople to see the differences of how each group perceived the value of thought leadership
Social Media Today
APRIL 30, 2019
How can B2B marketers tap into the power of Instagram to reach their social media goals? We spoke with our friends on #SMTLive to get others opinions on the matter, and here is what we learned
Social Media Today
JANUARY 13, 2019
Struggling to generate engagement with your B2B content? Here are some tips to help attract and engage your prospects with effective content marketing strategies
Oktopost
AUGUST 26, 2019
So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. For most traditionalists, video doesn’t work for for B2B marketing for two reasons. The second caveat to B2B video marketing is ROI.
Oktopost
JANUARY 13, 2020
Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground.
Webbiquity SMM
MARCH 28, 2011
B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. 93% of B2B buyers believe that all companies should have a social media presence. •
Waxing UnLyrical
FEBRUARY 5, 2013
This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely.
SocialFish
APRIL 15, 2014
One of the primary goals of using Google+ for B2B purposes is to demonstrate authority. Google+ is an important part of a well-rounded B2B social media strategy. Case Study Content Strategy From the Trenches B2B google social media
Social Media Today
APRIL 18, 2019
LinkedIn has created a new guide to help B2B marketers create better, more effective video content
Webbiquity SMM
SEPTEMBER 15, 2015
68% of B2B buyers now purchase goods online via their phone or tablet (and soon maybe their Apple watch). Social Media Marketing b2b marketing omnichannel customer support Robert C. Guest post by Robert C. Johnson.
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