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The Top Sources and Trends in B2B Website Traffic

Webbiquity SMM

B2B marketers have been on a wild ride over the past five years, as the economy went into and then came out of COVID-era shutdowns. How have the primary drivers of B2B website traffic changed, particularly search and social media? The total sample size is less than 30, so your mileage may definitely vary.

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B2B Influencer Marketing Survey Insights

The Social Media Hat

Key B2B Influencer Marketing findings and statistics to inform your program. The post B2B Influencer Marketing Survey Insights appeared first on The Social Media Hat.

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How to Put the “Social” Back in B2B Social Media

Oktopost

Now more than ever, B2B audiences are craving authentic and relatable content, and no one showcases this more than our next guest. She highlights that no matter if you’re in B2C or B2B, you’ll always be marketing to people. Subscribe to our newsletter: The B2B Social Compass. Love going Behind the Post?

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B2B Influencer vs B2C Influencer Marketing

The Social Media Hat

What's the difference between B2C & B2B Influencer Marketing? The post B2B Influencer vs B2C Influencer Marketing appeared first on The Social Media Hat.

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6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. In 2023, user demand for gated B2B content rose 14.3%. This year’s analysis draws from an impressive 6.2 Unreasonable statement?

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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity SMM

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.”

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Eight Fascinating Facts About B2B Social Media Marketing for 2023

Webbiquity SMM

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

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