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The Top Sources and Trends in B2B Website Traffic

Webbiquity SMM

B2B marketers have been on a wild ride over the past five years, as the economy went into and then came out of COVID-era shutdowns. How have the primary drivers of B2B website traffic changed, particularly search and social media? The total sample size is less than 30, so your mileage may definitely vary.

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Five Effective Instagram Post Ideas for B2B Businesses

Webbiquity SMM

When you tell people you want to promote your B2B company on social media, they all tell you to jump on LinkedIn. LinkedIn is an excellent B2B network , but Instagram is another great option for B2B and B2C companies alike. This feature is mostly used by ecommerce stores, but B2B businesses can also try it out.

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Selling to People: What B2B Branding Can Learn From B2C Marketers

Convince & Convert

On the other hand, B2B brands are busy debating which shade of grey best exemplifies excellence or writing 2000-word emails outlining 15 little-known features of their CRM tool. Of course, there are differences when it comes to B2B vs B2C — nobody in the business world needs an aggressive owl mascot. It doesn’t have to be like that.

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B2B Influencer Marketing Survey Insights

The Social Media Hat

Key B2B Influencer Marketing findings and statistics to inform your program. The post B2B Influencer Marketing Survey Insights appeared first on The Social Media Hat.

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B2B Influencer vs B2C Influencer Marketing

The Social Media Hat

What's the difference between B2C & B2B Influencer Marketing? The post B2B Influencer vs B2C Influencer Marketing appeared first on The Social Media Hat.

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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity SMM

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.”

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How to Put the “Social” Back in B2B Social Media

Oktopost

Now more than ever, B2B audiences are craving authentic and relatable content, and no one showcases this more than our next guest. She highlights that no matter if you’re in B2C or B2B, you’ll always be marketing to people. Subscribe to our newsletter: The B2B Social Compass. Love going Behind the Post?

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