How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. ” For the most part, B2B marketers aren’t abandoning Twitter, nor should they.

B2B 188

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). ” — 2018 Trends: B2B Marketing , Edelman.

Understanding B2B Online Reviews

SocialFish

Obtaining online reviews as a B2B industry or organization is not quite as easy or common as it is for your typical B2C business. It is important for B2B organizations to acquire online reviews because B2B customers do more research before settling on a decision.

Review 269

Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity SMM

B2B marketing can be tough, especially when so many campaigns look the same. Even in B2B, buyers are actual humans with feelings. If you’re using social media as part of your B2B or account-based marketing strategy (and who isn’t these days?), Guest post by Emma Williams.

B2B 182

How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

B2B 281

Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

Now B2B marketing? B2B influencers? Keep in mind that anyone can “do” social media marketing especially in a B2C setting but can you be the special person that can own it in a B2B setting?

B2B 313

Best Practices in B2B Retargeting

SocialFish

In fact, a study ReTargeter performed in 2011 found that B2B retargeting out performs B2C retargeting by 147% on average. It’s clear that B2B retargeting is an area with a lot of opportunity. For B2B retargeting to be a success, website and social media content must be precise.

B2B 275

Three More Ways to Get the Attention of Today’s Busy B2B Buyers

Webbiquity SMM

If you’re in B2B sales or marketing, you know how challenging it is to get the attention of today’s buyers. In such a competitive environment, how can your team connect with today’s B2B buyers? Guest post by Marie Johnson.

B2B 164

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity SMM

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing.

B2B 252

How to Use Instagram to Drive Traffic to Your B2B Website

Webbiquity SMM

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. Not only are all those accounts feasible direct targets for your B2B marketing campaigns , they are also scores upon scores of possible traffic to drive to all your other online assets.

B2B 211

The Guide to B2B Influencer Marketing for CMOs [Infographic]

Social Media Today

While influencer marketing is most commonly associated with B2C, B2B brands are making the connection, and utilizing influencers to boost their efforts

B2B 171

LinkedIn Presents Latest B2B Trends for Contrarian Marketers

Social Media Today

This past week, LinkedIn held their 3rd Annual ‘B2B Trends for the Contrarian Marketer’ presentation hosted by LinkedIn’s own Peter Weinberg, a marketing strategist, who shared the five trends that all B2B marketers should keep top of mind

B2B 171

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B messaging gets personal.

B2B 210

Infographic: B2B content marketing trends

Sherrilynne Starkie

Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Source: Ambassador. Related posts: Infographic: colour and logo design. Twitter for companies. Does Facebook affect your brain? PLEASE LIKE MY FACEBOOK PAGE.

B2B 386

How to Build a B2B Influencer Marketing Strategy for 2020 [Infographic]

Social Media Today

Influencer marketing offers significant opportunity for B2B brands - check out these tips

B2B 171

14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

B2B 282

Get Creative with B2B Marketing in 2015

SocialFish

B2B is especially susceptible to very high standards and unusual challenges. B2B marketing has to be smarter, sleeker and faster than B2C. However, when done effectively and with taste, it can be quite useful for B2B.

B2B 236

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity SMM

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. 55% of B2B buyers say they search for product/vendor information on social media. 12 B2B Marketing Facts and Statistics.

B2B 283

5 Ways Boring B2B Brands Can Kill It With Content

Convince & Convert

B2B brands have the challenge of engaging fans despite boring content. These illuminating examples prove that B2B can have fun with content marketing.

B2B 170

How to Create a B2B Video Marketing Strategy

Oktopost

So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. For most traditionalists, video doesn’t work for for B2B marketing for two reasons. The second caveat to B2B video marketing is ROI.

B2B 105

Agile Marketing in B2B

Buzz Marketing for Technology

Agile Marketing Content Marketing Innovation Strategy agile marketing B2B Marketing ITSMA Lean Processes MEA Awards Platinum Marketing Excellence AwardAgile marketing increasingly is being recognized as a powerful key to content effectiveness.

B2B 198

4 Unexpected B2B Sales Techniques That Close the Deal [Infographic]

Oktopost

This is especially true in B2B sales, where the cycle is longer, and there are more people you need to convince. This ties into the well-established B2B selling concept of relational sales, or consultative selling, where the objective is to build a relationship with the customer.

B2B 81

Cool B2B Marketing Tools for Marketo Users

Oktopost

As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. This platform puts B2B marketers in an extremely informed position. B2B companies would greatly benefit from this robust, smart platform.

B2B 69

Study: B2B Marketers Underestimate The Power of Thought Leadership

Social Media Today

A recent study conducted by Edelman and LinkedIn surveyed B2B business decision-makers, content creators and salespeople to see the differences of how each group perceived the value of thought leadership

B2B 171

How Social Is B2B? [Infographic]

Mindjumpers

Tweet A lot of brands have proven and established themselves in social media in the B2C industry, but for B2B side of industry, it is still a hard sell. A lot of companies in B2B sector are hesitant to try social media.

B2B 213

Five Steps for a B2B Social Media Marketing Strategy

SocialFish

An effective B2B social media marketing strategy is very different than the ones employed by business-to-consumer companies. Here are five steps that every B2B company trying to implement a social media marketing strategy should take.

B2B 262

B2B Marketers Share Their Best Tips for Instagram

Social Media Today

How can B2B marketers tap into the power of Instagram to reach their social media goals? We spoke with our friends on #SMTLive to get others opinions on the matter, and here is what we learned

B2B 171

The Top B2B Influencer Marketing Trends for 2020 [Infographic]

Social Media Today

Influencer marketing is not confined to the realm of B2C brands, B2B influencers are also having a major impact. Take a look at this infographic listing of major B2B influencer trends

B2B 132

Using YouTube for B2B

SocialFish

And despite YouTube’s reputation for being a generator of hilarious posts, it possesses serious marketing potential that is often overlooked for B2B companies. B2C is certainly effective on the Tube, but companies looking for B2B opportunities can benefit from utilizing the site as well. Start uploading today to see what YouTube can do for your B2B efforts YouTube reigns over online video sharing.

B2B 100

The B2B End Around

Waxing UnLyrical

I’m in B2B, not B2C. But there’s another way, which can work for many B2B’s and it’s what I call the “B2B end-around.” But at the same time you are doing that, you can also be doing the B2B end-around. The B2B End Around. Guest post by Ken Mueller.

B2B 232

Leveraging Emotions in B2B Marketing on LinkedIn [Infographic]

Social Media Today

LinkedIn has released a new infographic which outlines the potential of video content for B2B marketing

B2B 171

B2B Blogging Trends for 2011

Webbiquity SMM

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging?

B2B 191

How to Generate More Engagement with Your B2B Content

Social Media Today

Struggling to generate engagement with your B2B content? Here are some tips to help attract and engage your prospects with effective content marketing strategies

B2B 171

B2B Marketers Are Humans, Too

Convince & Convert

So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). Increasingly, B2B brands are taking this maxim to heart. B2B brands that put a compelling twist on their content stand to reap the benefits.

B2B 151

Using YouTube for B2B

SocialFish

And despite YouTube’s reputation for being a generator of hilarious posts, it possesses serious marketing potential that is often overlooked for B2B companies. B2C is certainly effective on the Tube, but companies looking for B2B opportunities can benefit from utilizing the site as well.

B2B 235

LinkedIn Publishes New Guide on How B2B Brands Can make Best Use of Video

Social Media Today

LinkedIn has created a new guide to help B2B marketers create better, more effective video content

How to Drive More Engagement to Your B2B Content

Social Media Today

Discover the most effective ways to drive better engagement for your B2B content

B2B 131

B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity SMM

What trends will drive B2B marketing over the next three to four years? Where should savvy B2B marketers invest their resources to optimize results over the next few years?

B2B 165

B2B Marketing is Becoming More Like B2C Marketing – Or is it?

Webbiquity SMM

B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Much of the study focused on online commerce, where changes in b2b offerings indeed make sense. So, are B2B marketers really adopting B2C practices?

B2B 253

The Case for B2B Marketing on LinkedIn [Infographic]

Social Media Today

LinkedIn has long been recognized as the key platform for B2B marketing, with 575 million professionals signed up. This infographic underlines that case

B2B 171