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B2B Related Topics 
Webbiquity SMM
FEBRUARY 16, 2021
The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too. Why Should B2B Companies Use Instagram Marketing? 75% of B2B buyers use social media to discover new products and services.
Oktopost
MARCH 7, 2022
There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand.
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Oktopost
MAY 3, 2022
Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. How to Build a Great B2B Customer Marketing Strategy. 4 B2B Customer Marketing Trends You Can Use. B2B Marketing
Audiense
JULY 6, 2021
Whether it’s among B2C consumers or B2B audiences, there’s one universal truth – people trust influencers. So it’s no surprise that influencer marketing is booming among B2B companies.
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Audiense
SEPTEMBER 6, 2021
B2B PR measurement is definitely hard, but it is possible. Deciding what B2B PR metrics to focus on is a big part of the battle, but we heard from a number of experts that shared their tips on getting B2B PR measurement right.
Oktopost
JUNE 9, 2020
Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Usually, B2B marketers choose to focus on these goals and metrics: Brand Awareness.
Oktopost
SEPTEMBER 22, 2021
There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. If you haven’t already, you should consider joining the 72% of other B2B marketers who have experienced faster results using a paid social media marketing strategy.
Oktopost
JUNE 30, 2021
Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing.
Oktopost
APRIL 18, 2022
It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? The Top 11 B2B Podcasts.
Later
JUNE 28, 2021
LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin.
Webbiquity SMM
MAY 25, 2021
As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.
Oktopost
FEBRUARY 10, 2022
Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community.
Direct Marketing Observations
JANUARY 12, 2018
Now B2B marketing? B2B influencers? The bottom line is this: Influence is a nebulous but nevertheless, powerful “thing” in B2B social media , and you my dear marketer, need to understand how to determine it, identify who is influential within your space, and then decide what you’re going to do about it. Pro Tip #2: You don’t need any tools to do B2B social media marketing effectively.
Oktopost
MAY 16, 2022
So, how do you use social media to actually earn revenue for B2B? Recently, we participated in a fireside chat with Shane Redding, Strategy and Evolution Expert at B2B Marketing during Martechopia. Transforming Social Media into a B2B Growth Engine through Employee Advocacy.
Oktopost
FEBRUARY 24, 2022
While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue).
Oktopost
JUNE 17, 2021
Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Catch the Recording: Want to hear more from leaders on B2B marketing?
Oktopost
MARCH 10, 2022
B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. We are here to drive revenue. We are judged by results and the decisions we make about where to invest to get the highest return. The last few years have been tougher than ever.
Webbiquity SMM
APRIL 27, 2021
Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. B2B vs B2C: Different Influencer Marketing Worlds.
Audiense
SEPTEMBER 1, 2021
Picking the right B2B PR metrics to collect will depend on the main goals of your PR efforts. Here are some expert-recommended suggestions to consider. Audience Intelligence
Oktopost
NOVEMBER 30, 2020
With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. Customer-centered content delivered in the most-relevant formats — like video, which more than 70% of B2B customers use for purchasing research.
Oktopost
JANUARY 12, 2021
B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. B2B Marketing
Oktopost
MAY 2, 2021
For most B2B marketers in 2021, content is changing. With that kind of lead gen, it’s no wonder that YouTube is a high priority among B2B marketers. . In this post, we’ll examine why you should be prioritizing YouTube for your B2B marketing.
Oktopost
MARCH 15, 2021
B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. B2B Marketing Social Media Marketing
Oktopost
NOVEMBER 4, 2020
Ever wonder why B2B social listening is considered a black hole in terms of ROI? Saif amazes us with his compendious knowledge of B2B social listening. Radically Transparent is one of Oktopost ’s popular original podcast shows on our channel, B2B Marketing Now.
Oktopost
MAY 12, 2021
It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. 6 Tips for B2B Brands Community-building.
Awario
APRIL 14, 2021
In this article, you will find the list of common B2B social media marketing mistakes that all marketers sometimes make. If your social networks are not effective, you need to analyze your recent activities carefully.
Oktopost
JULY 30, 2020
So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021?
Oktopost
MAY 4, 2020
The world is a very connected place and B2B brands have long been expected to intertwine more humanity into their marketing efforts. But in today’s environment, how can B2B brands be more human when interactions have gone digital? B2B Marketing B2B Marketing Tips
Oktopost
JUNE 22, 2021
It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. Between social media messaging, video conferencing apps, and workplace communication tools such as Slack, B2B marketers have no shortage of tools to streamline effective communication.
Sociallyin Insider Blog
JUNE 19, 2020
Searching the internet late at night or even in the office trying to find a solution to your B2B sales problems? Social Media Marketing Social Selling Social Selling Assistant B2B B2B Marketing
The Realtime Report
JANUARY 17, 2022
5 B2B Marketing Strategies. With business-to-business (B2B), it’s important to use the right strategies to generate leads. That said, it’s still crucial to come up with a B2B marketing plan that makes you stand apart from the competition and gets you noticed.
Oktopost
OCTOBER 14, 2021
For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. .
Webbiquity SMM
AUGUST 27, 2019
Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.
Oktopost
APRIL 4, 2022
TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. But where do B2B marketers fit in? Being relatable as an employer branding strategy where traditional B2B sales methods don’t work.
Webbiquity SMM
MAY 18, 2021
LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place. 4/15 #digitalmarketing #influencermarketing #b2b #contentmarketing #SEO #PPC #hashtags.
Oktopost
JULY 15, 2020
For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing.
Oktopost
OCTOBER 30, 2019
Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. We invited Paul Carpenter to educate us on the value of video for B2B marketing, covering the why and how with video programming. Video Marketing B2B Marketing Strategy B2B Marketing Tips
Ignite Social Media
OCTOBER 1, 2018
Today, we examine the best B2B chatbots being used to drive business objectives. B2B Chatbot Examples. If there’s one B2B brand that’s investing in chatbots, its HubSpot. The post Best B2B Chatbot Examples appeared first on Ignite Social Media - The original social media agency. Social Media Strategy Social Media Tools B2B chatbots ChatbotsArtificial intelligence is all around us.
Oktopost
NOVEMBER 12, 2020
It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. B2B Marketing
Oktopost
MAY 23, 2022
Helen Hauck on employee advocacy, personal branding, and humanizing B2B. Helen and host, Olivia Messina talk about the importance of humanizing B2B brands and the different tactics she’s used on the IFS corporate channels.
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