Webbiquity SMM

MAY 25, 2021

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. How do we apply that through the lens of B2B?

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B2B Influencer Platform SMS 319

Oktopost

OCTOBER 8, 2024

Standing out on social media is critical in the competitive B2B marketing and sales world. The role of an employee advocate in B2B What is an Employee Advocate? Why Thought Leadership Matters In B2B, trust is everything. It is more than only being a professional at your specific job.

B2B 118

B2B Trends Industry Authentication 118

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

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B2B Social Media Marketing Influencer 229

The Social Media Hat

JANUARY 7, 2023

Statistics To Help Make The Case For B2B Influencer Marketing. The post 10 Compelling B2B Influencer Marketing Statistics for 2023 appeared first on The Social Media Hat.

Statistics 212

Statistics B2B Influencer Marketing 212

Oktopost

JULY 9, 2024

Now more than ever, B2B audiences are craving authentic and relatable content, and no one showcases this more than our next guest. She highlights that no matter if you’re in B2C or B2B, you’ll always be marketing to people. Subscribe to our newsletter: The B2B Social Compass. Love going Behind the Post?

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B2B Bazaarvoice Social Media How To 141

The Social Media Hat

FEBRUARY 12, 2023

The fact is, B2B influencers can find more success with smaller audiences. The post Dispelling The Myth That B2B Influencers Need Large Audiences appeared first on The Social Media Hat.

B2B 210

B2B Influencer Social Media Marketing 210

The Social Media Hat

MARCH 30, 2023

Why being a B2B Influencer on TikTok is a good idea, and how to start! The post How to Become a B2B Influencer on TikTok appeared first on The Social Media Hat.

B2B 190

B2B Influencer How To Social Media 190

The Social Media Hat

FEBRUARY 11, 2023

Frequently Asked Questions About My Influencer Program The post Influencer Program: Introducing the B2B Influencer Incubator! appeared first on The Social Media Hat.

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B2B Influencer Questions Social Media 211

Jon Loomer

AUGUST 14, 2022

Meta announced new B2B targeting options for your Facebook ads. Here are the definitions from Facebook… IT decision-makers: A B2B audience segment that targets ads to people who are IT decision makers based on their job titles. Have you tried out any of these B2B targeting options for your Facebook ads? The New Options.

B2B 217

B2B Facebook Diagrams Industry 217

The Social Media Hat

JANUARY 28, 2023

Over a dozen state, federal and international regulations for the B2B influencer to be aware of. The post Rules And Regulations Every B2B Influencer Needs To Know appeared first on The Social Media Hat.

B2B 210

B2B Influencer Social Media Marketing 210

Webbiquity SMM

FEBRUARY 16, 2021

The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too. Why Should B2B Companies Use Instagram Marketing? The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone.

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B2B Examples Company Instagram 274

Oktopost

AUGUST 12, 2024

In the fast-paced world of B2B scale-ups and start-ups, there’s one platform that stands out as a game-changer for communication and brand building: LinkedIn. If I were leading the marketing efforts at a B2B startup today, LinkedIn would be our primary “PR” channel. Here’s why: 1.

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B2B LinkedIn Wiki Authentication 118

Social Media Today

AUGUST 14, 2024

New insights from LinkedIn and MAGNA on B2B ad performance.

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B2B LinkedIn Campaign 206

Blog2Social

AUGUST 11, 2024

In 2024, social media remains a powerful tool for businesses looking to expand their reach in the B2B sector. As digital landscapes evolve, the opportunities to connect with other businesses, stakeholders, and influencers through platforms like LinkedIn, Twitter, and even Instagram are increasing.

B2B 98

B2B Social Media Marketing LinkedIn 98

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. In 2023, user demand for gated B2B content rose 14.3%. This year’s analysis draws from an impressive 6.2 Unreasonable statement?

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B2B Report Case Study Content 152

The Social Media Hat

FEBRUARY 20, 2023

Partnership Unpacked, Episode 9, with Timothy Hughes The post B2B Influencer Marketing From The Influencers POV with Timothy Hughes appeared first on The Social Media Hat.

B2B 217

B2B Influencer Marketing Social Media 217

The Social Media Hat

OCTOBER 23, 2023

Partnership Unpacked, Episode 43, with Kate Skerrett The post Finding Success in B2B SaaS Partnerships w/ Kate Skerrett appeared first on The Social Media Hat.

B2B 171

B2B Social Media Marketing 171

The Social Media Hat

FEBRUARY 9, 2023

The post How Much Should Brands Pay A B2B Influencer? Influencer payment rates can vary wildly, but there are key factors to consider. appeared first on The Social Media Hat.

B2B 194

B2B Influencer Brands Social Media 194

Social Media Today

AUGUST 14, 2024

New insights from LinkedIn and MAGNA on B2B ad performance.

B2B 181

B2B LinkedIn Campaign 181

The Social Media Hat

FEBRUARY 3, 2023

Partnership Unpacked, Episode 6, with Goldie Chan The post B2B Influencer Marketing From The Influencer’s POV w/ Goldie Chan appeared first on The Social Media Hat.

B2B 214

B2B Influencer Marketing Social Media 214

Oktopost

SEPTEMBER 25, 2024

Chris Sheen, Director of Social at Celonis stops by the Radically Transparent podcast to tackle one of the most common and often overlooked pitfalls in B2B marketing – jargon. It’s like the moment you enter the B2B world, the creativity switch flips off, and out comes the autopilot jargon machine. You guessed it—thrilled to announce.

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B2B Team Social Media Management Authentication 93

The Social Media Hat

MAY 16, 2023

B2B SaaS Influencer Marketing Is A Powerful Strategy The post Why B2B SaaS Influencer Marketing Is A Struggle Worth Overcoming appeared first on The Social Media Hat.

B2B 160

B2B Influencer Marketing Social Media 160

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. Jump ahead B2B Social Media: Where Are Your Customers Now? But, for B2B social media managers, cutting through the noise on social media can be challenging.

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B2B Trends Social Media UGC 117

Oktopost

SEPTEMBER 17, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Influencer marketing has taken the B2B world by storm, and it’s easy to see why.

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B2B Influencer How To Marketing 83

Audiense

NOVEMBER 8, 2023

What do you think of when you hear the words B2B marketing? We’ve come a long way since the 90s and B2B is quickly becoming one of the most exciting and innovative areas for marketing professionals to explore. Pushy sales emails, jargon-filled SEO blogs, unsolicited phone calls, leaflets at exhibitions? Trust us, we do it every day.

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B2B Campaign SEO Marketing 170

The Social Media Hat

JUNE 7, 2023

The post 3 Effective LinkedIn Content Marketing Strategies for B2B Marketers appeared first on The Social Media Hat. Insights from the experts on how to leverage LinkedIn today.

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B2B LinkedIn Strategy Marketing 163

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. It’s time for B2B brands to embrace the power of influencers. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing? Which platforms work best for B2B influencer marketing?

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B2B Influencer Brands Marketing 125

The Social Media Hat

APRIL 2, 2023

Why being a B2B Influencer on Instagram is a good idea, and how to start! The post How to Become a B2B Instagram Influencer appeared first on The Social Media Hat.

B2B 125

B2B Influencer Instagram How To 125

WebInKnow

JUNE 6, 2024

The Marketing AI Institute’s fabulous AI for B2B Marketers Summit today delivered tons of strategies and tactics on how AI can revolutionize business-to-business marketing and drive company growth. At the virtual event, I moderated a barnburner of a panel The Reality of AI Adoption in B2B Marketing. I'm sharing some highlights here.

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B2B Marketing Eventful Strategy 98

Oktopost

JULY 2, 2024

In B2B marketing, investing in the ability to identify intent signals has become a popular strategy for capturing early interest from target accounts and steering prospects through the buying journey. What if there was a more sustainable way for B2B marketing to initiate the intent to buy instead of capturing it?

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B2B Communities Community building Loyalty 118

Oktopost

SEPTEMBER 2, 2024

In this episode, Bella Rose Mortel shares how she’s successfully brought a human touch to B2B marketing at beehiiv and why it’s helping her grow their brand presence and build an engaged audience. PSA: In B2B, social media isn’t just about business-to-business—it’s about human-to-human connections! No one even saw it flop.”

B2B 77

B2B Social Media How To Meme 77

The Social Media Hat

APRIL 10, 2023

Partnership Unpacked, Episode 16, with Lee Odden The post Why So Many Brands Fail At B2B Influencer Marketing w/ Lee Odden appeared first on The Social Media Hat.

B2B 178

B2B Influencer Brands Marketing 178

Oktopost

MARCH 16, 2023

Want to hear more from renowned B2B marketing leaders? Episode Summary B2B video marketing has evolved significantly over the last few years, driven by changes in technology, consumer behavior, and industry trends. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

B2B 126

B2B Video Strategy Film 126

The Social Media Hat

MAY 17, 2023

The post The Essential Influencer Marketing Partnership Agreement for B2B SaaS Companies appeared first on The Social Media Hat. Protect your brand and your influencers, template included!

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B2B Influencer Company Template 176

Audiense

OCTOBER 9, 2023

If you’re a B2B brand, sometimes it can feel like you’re missing out on the hottest party of the century. Influencers are all the rage in B2C marketing. Supermodels selling underwear, TikTok stars pushing their favourite coffee brands, bloggers of all kinds promoting skincare, make-up and water bottles.

B2B 176

B2B Influencer Marketing Strategy 176

Buffer Social

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 95

B2B Content Syndication SEO 95

The Social Media Hat

NOVEMBER 13, 2023

Partnership Unpacked, Episode 47, with Franz-Josef Schrepf The post How To Build A B2B SaaS Agency Partner Program w/ Franz-Josef Schrepf appeared first on The Social Media Hat.

B2B 147

B2B How To Social Media Marketing 147