Webbiquity SMM

MAY 25, 2021

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. How do we apply that through the lens of B2B?

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B2B Influencer Platform SMS 337

Oktopost

OCTOBER 8, 2024

Standing out on social media is critical in the competitive B2B marketing and sales world. The role of an employee advocate in B2B What is an Employee Advocate? Why Thought Leadership Matters In B2B, trust is everything. It is more than only being a professional at your specific job.

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B2B Trends Industry Authentication 118

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. But the two combined have changed B2B marketing in profound, evolving, and still not completely understood ways. B2B marketers started to realize they needed to produce content people actually wanted to read.

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B2B Influencer Social Media BuzzStream 350

Oktopost

JULY 23, 2024

When Oktopost was founded ten years ago, we had a simple mission: to empower B2B marketing teams with the tools they need to thrive on social media. Today, social media is the cornerstone of B2B marketing. I can confidently measure the impact of B2B social media efforts, tweak strategies, and boost engagements.

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B2B Marketing Analytics Team 118

Webbiquity SMM

FEBRUARY 16, 2021

The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too. Why Should B2B Companies Use Instagram Marketing? The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone.

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B2B Examples Company Instagram 297

Buffer Social

FEBRUARY 12, 2025

And B2B companies are no different. ” remember there’s still a human behind every B2B purchase, too. This article will highlight those and help you create a solid social media strategy for your B2B company. B2B social media marketing vs. B2C social media marketing: How should your strategy differ?

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B2B Company Social Media How To 95

Oktopost

JANUARY 30, 2025

Social media content in B2B marketing is about starting conversations that guide, inform, and generate mutual value. Thats why making the best use of all available accessibility features should be a cornerstone of your B2B marketing strategy. When that happens, its a loss for content creators because it limits their reach.

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B2B Social Media Engagement Hashtag 130

Oktopost

FEBRUARY 6, 2025

B2B social media has evolved from a nice-to-have into an indispensable cornerstone of modern B2B marketing. The report analysis proves that B2B social drives engagement and lead generation; some strategies are more impactful than others. engagement rate Highest click-through rate at 1.2%

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B2B Research Engagement Metrics 99

Oktopost

SEPTEMBER 17, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Influencer marketing has taken the B2B world by storm, and it’s easy to see why.

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B2B Influencer How To Marketing 83

Oktopost

SEPTEMBER 25, 2024

Chris Sheen, Director of Social at Celonis stops by the Radically Transparent podcast to tackle one of the most common and often overlooked pitfalls in B2B marketing – jargon. It’s like the moment you enter the B2B world, the creativity switch flips off, and out comes the autopilot jargon machine. You guessed it—thrilled to announce.

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B2B Social Media Management Team Authentication 93

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Image credit: StockSnap on Pixabay. Closing Thoughts.

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B2B LinkedIn Strategy Marketing 292

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

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B2B Social Media Marketing Influencer 238

Jon Loomer

AUGUST 14, 2022

Meta announced new B2B targeting options for your Facebook ads. Here are the definitions from Facebook… IT decision-makers: A B2B audience segment that targets ads to people who are IT decision makers based on their job titles. Have you tried out any of these B2B targeting options for your Facebook ads? The New Options.

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B2B Facebook Diagrams Industry 217

The Social Media Hat

JANUARY 23, 2023

What's the difference between B2C & B2B Influencer Marketing? The post B2B Influencer vs B2C Influencer Marketing appeared first on The Social Media Hat.

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B2B Influencer Marketing Social Media 204

Oktopost

SEPTEMBER 2, 2024

In this episode, Bella Rose Mortel shares how she’s successfully brought a human touch to B2B marketing at beehiiv and why it’s helping her grow their brand presence and build an engaged audience. PSA: In B2B, social media isn’t just about business-to-business—it’s about human-to-human connections! No one even saw it flop.”

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B2B Social Media How To Meme 77

Oktopost

NOVEMBER 27, 2024

Introduction The B2B marketing landscape is challenging and is being pushed even more by emerging technologies, changing buyer behaviors, and the increasing importance of building long-term relationships. In it, she interviews thought leaders on transparency and B2B marketing.

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B2B Strategy Case Study Marketing 77

Oktopost

JANUARY 6, 2025

If you havent noticed already, Gen Z is everywhere in the workplace, and they are reshaping how B2B brands approach social media. Once dominated by formal tones and corporate jargon, the B2B social landscape is shifting toward a more authentic, humanized approach, primarily driven by Gen Z social media managers. Source ) 4.

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B2B Authentication Social Media Management Hubspot 71

Oktopost

OCTOBER 29, 2024

In this episode, Niki Kostova, Head of Social Media at SUSE, shares her top tips for B2B video content–from topic selection to ideal video length – all while keeping people at the heart of her strategy. Niki has more than 8 years of experience in social media marketing, spanning from B2C and employer branding to B2B in the last 5 years.

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B2B Video Content Open Source 83

The Social Media Hat

JANUARY 7, 2023

Statistics To Help Make The Case For B2B Influencer Marketing. The post 10 Compelling B2B Influencer Marketing Statistics for 2023 appeared first on The Social Media Hat.

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Statistics B2B Influencer Marketing 208

Oktopost

NOVEMBER 23, 2024

For social media managers working to promote B2B brands, staying on top of emerging trends is crucial for developing effective strategies. This post will explore 9 key B2B social media trends to watch and prepare for in the coming years. Short-form videos are becoming the go-to content for B2B video marketing trends in 2025.

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B2B Trends Social Media Social Media Management 71

The Social Media Hat

FEBRUARY 11, 2023

Frequently Asked Questions About My Influencer Program The post Influencer Program: Introducing the B2B Influencer Incubator! appeared first on The Social Media Hat.

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B2B Influencer Questions Social Media 209

The Social Media Hat

JANUARY 10, 2023

B2B Influencer Marketing has it's own unique challenges and solutions. The post The Challenges Facing B2B Influencer Marketing Today appeared first on The Social Media Hat.

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B2B Influencer Marketing Social Media 199

Oktopost

MARCH 4, 2025

The Social B2B Organization hits shelves on March 25, and co-author Colin Day joined us on Behind the Post to share exclusive insights from the book! In this episode of Behind the Post, were joined by Colin Day, co-author of The Social B2B Organization and Managing Director EMEA of Oktopost.

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B2B Organization Embedding Apple 90

Social Media Today

JULY 22, 2024

Research shows that B2B organizations are not getting the most out of generative AI as yet.

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B2B Brands Research Organization 204

The Social Media Hat

FEBRUARY 24, 2023

The post 10 Reasons to Become a B2B Influencer appeared first on The Social Media Hat. From building credibility, to driving business growth.

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B2B Influencer Social Media Marketing 41

Oktopost

DECEMBER 16, 2024

B2B content needs to start conversations, not just fill space. Throughout the episode, Shelby discloses why its mission-critical for B2B content teams to develop a strategy that focuses on delivering value over volume. When you focus on what your audience truly cares about, thats when you see growth.

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B2B Brands Content Meeting 127

Oktopost

APRIL 24, 2025

Armis Vice President of Corporate Communications, Rebecca Cradick, joins the Radically Transparent podcast to explore what it means to lead in todays complex B2B marketing environment, where lines between ownership are often blurred, expectations are high, and why gratitude just might be your most powerful tool.

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B2B Telecommunications Marketing Reputation 83

Social Media Today

AUGUST 14, 2024

New insights from LinkedIn and MAGNA on B2B ad performance.

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B2B LinkedIn Campaign 200

The Social Media Hat

JANUARY 28, 2023

Over a dozen state, federal and international regulations for the B2B influencer to be aware of. The post Rules And Regulations Every B2B Influencer Needs To Know appeared first on The Social Media Hat.

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B2B Influencer Social Media Marketing 199

The Social Media Hat

FEBRUARY 12, 2023

The fact is, B2B influencers can find more success with smaller audiences. The post Dispelling The Myth That B2B Influencers Need Large Audiences appeared first on The Social Media Hat.

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B2B Influencer Social Media Marketing 195

Convince & Convert

AUGUST 23, 2024

But branding is no less important in the B2B landscape and building a powerful brand personality can be just as rewarding for B2B leadership. These examples demonstrate the selling force of a strong B2B brand. We’re all familiar with our favorite B2C brands, from the irreverent Oatly to cutting-edge Apple.

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Brands B2B How To Loyalty 156

The Social Media Hat

FEBRUARY 20, 2023

Partnership Unpacked, Episode 9, with Timothy Hughes The post B2B Influencer Marketing From The Influencers POV with Timothy Hughes appeared first on The Social Media Hat.

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B2B Influencer Marketing Social Media 211

Oktopost

FEBRUARY 17, 2025

This has given her a unique perspective on how to engage audiences in both B2C and B2B spaces. Before diving into the world of fintech, Agnes developed her social media expertise across various industries, including publishing and higher education. Love going Behind the Post?

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Analytics B2B How To Social Media Management 90

Oktopost

DECEMBER 18, 2024

Educate and inform: Leverage awareness months and days to provide valuable insights to your B2B audience. Make sure you tailor your program and content planned to the timing and topic of the social media holiday you choose to participate in based on your specific B2B niche, audience preferences, company values, and company culture.

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B2B Social Media Template Templates 71

Oktopost

SEPTEMBER 12, 2024

CMO of TechnologyAdvice, Tyler Lessard, who has led award-winning marketing teams and created multiple B2B categories, gives a fresh perspective on why your content marketing may be missing the mark. Tyler’s also managed and grown in-house B2B creators, built out Influencer Marketing programs, developed ABM and PLG motions (at the same time!)

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B2B Loyalty Apple Buy 152

The Social Media Hat

FEBRUARY 3, 2023

Partnership Unpacked, Episode 6, with Goldie Chan The post B2B Influencer Marketing From The Influencer’s POV w/ Goldie Chan appeared first on The Social Media Hat.

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B2B Influencer Marketing Social Media 205

Social Media Today

JUNE 17, 2024

New insights from LinkedIn into the key skills of focus for B2B marketers.

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B2B Marketing Skills LinkedIn 196