Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

The best part is that Instagram isn’t only a perfect place for consumer brands—it can work really well for B2B companies, too. Why Should B2B Companies Use Instagram Marketing? 75% of B2B buyers use social media to discover new products and services.

B2B 197

The Top 10 B2B Marketing Software Solutions

Oktopost

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. Customer-centered content delivered in the most-relevant formats — like video, which more than 70% of B2B customers use for purchasing research.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

B2B Employee Advocacy Best Practices

Oktopost

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Many B2B organizations believe that the future of social media marketing lies in employee advocacy: 64% of companies credit employee advocacy with attracting and developing new business, while 45% attribute new revenue streams to advocacy. B2B Employee Advocacy Customer Stories.

B2B 91

Dad Jokes: The B2B Marketing Edition

Oktopost

So to honor them… We’ve gathered some of the funniest B2B Marketing Jokes from around the web and sent CEO, Daniel Kushner and Managing Director EMEA, Colin Day , into battle to tell some of the best B2B Marketing Dad Jokes around. 14 of the Best B2B Marketing Dad Jokes: What is a pirates favorite piece of B2B marketing content? How Does a B2B marketer make her boat go? ” What’s a B2B marketers favorite zoo animal? B2B Marketing B2B

B2B 81

Measuring Customer Experience for B2B Marketers

Oktopost

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. B2B Marketing

B2B 67

How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

B2B 166

10 Best B2B Webinar Platforms for 2021

Oktopost

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021?

B2B 85

Best B2B Chatbot Examples

Ignite Social Media

Today, we examine the best B2B chatbots being used to drive business objectives. B2B Chatbot Examples. If there’s one B2B brand that’s investing in chatbots, its HubSpot. The post Best B2B Chatbot Examples appeared first on Ignite Social Media - The original social media agency. Social Media Strategy Social Media Tools B2B chatbots ChatbotsArtificial intelligence is all around us.

Video for B2B Marketing [Podcast]

Oktopost

Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. We invited Paul Carpenter to educate us on the value of video for B2B marketing, covering the why and how with video programming. Video Marketing B2B Marketing Strategy B2B Marketing Tips

B2B 75

Making Sense Outta B2B Social Listening

Oktopost

Ever wonder why B2B social listening is considered a black hole in terms of ROI? Saif amazes us with his compendious knowledge of B2B social listening. Radically Transparent is one of Oktopost ’s popular original podcast shows on our channel, B2B Marketing Now.

B2B 84

How to Create An Effective B2B Social Media Strategy

Social Media Strategies Summit

But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Social media and B2B marketing are a better pair than many business people think. LinkedIn for B2B Social.

B2B 130

Top Tactics for B2B Growth Hacking

Socialmedia.biz

To apply B2B growth hacking tactics, a business needs a growth mindset and a predetermined process to follow. Before launching a B2B growth hacking strategy, you need management buy-in. This may involve a presentation explaining B2B growth hacking and how you intend to proceed. .

B2B 96

Understanding social media influence on B2B purchase decisions

Awario

Social media was originally meant for individuals to have fun and socialize, but today, it has become a key component of organizations' marketing strategy

B2B 103

LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. Content relevant to B2B decision makers and said decision makers?

B2B 115

SOLUTION: Your Epic B2B Social Media Marketing Sales Guide

Sociallyin Insider Blog

Searching the internet late at night or even in the office trying to find a solution to your B2B sales problems? Social Media Marketing Social Selling Social Selling Assistant B2B B2B Marketing

B2B 56

5 Ways Boring B2B Brands Can Kill It With Content

Convince & Convert

B2B brands have the challenge of engaging fans despite boring content. These illuminating examples prove that B2B can have fun with content marketing. Social Media Strategy 3M b2b marketing GE how to make b2b sexy humanize your brand ISS Social Media Marketing storytelling visual storytelling

B2B 129

Top 10 B2B Influencers in 2020

Oktopost

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing?

B2B 105

Top 10 Data Analysis Tools for B2B Marketing

Oktopost

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. 89% of B2B marketers agreed that data quality is becoming increasingly critical for marketing and sales success. B2B Marketing

3 Ways B2B Brands Can Be More Human

Oktopost

The world is a very connected place and B2B brands have long been expected to intertwine more humanity into their marketing efforts. But in today’s environment, how can B2B brands be more human when interactions have gone digital? In our fifth episode of Oktopost’s original discussion series, “The Globalization of Social Media”, Colin Day , Oktopost ’s Managing Director EMEA hosts B2B marketing legend, Steve Lucas , former CEO of Marketo , an Adobe company and current CEO of iCIMS.

B2B 74

Two Types of Online B2B Marketplaces Small Businesses Should Know

The Realtime Report

Two Types of Online B2B Marketplaces. The rise of technology platforms such as social media, online retailers, and B2B marketplaces made possible for small businesses to find customers more easily and independently. B2B Marketplaces for Bulk Purchases.

Clubhouse: What’s in it for B2B Brands?

Oktopost

Well, consider today your lucky day because Spotler UK ‘s Senior Marketing Executive, Richard Wall, joined me on a social media workshop to explain everything you need to know so far about the Clubhouse app and what’s in it for B2B Brands in this quick on-demand conversation.

B2B 71

How to Create A Linkedin Strategy for B2B Brands

Social Media Strategies Summit

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route.

B2B 130

Agile Marketing in B2B

Buzz Marketing for Technology

Agile Marketing Content Marketing Innovation Strategy agile marketing B2B Marketing ITSMA Lean Processes MEA Awards Platinum Marketing Excellence AwardAgile marketing increasingly is being recognized as a powerful key to content effectiveness. Buyer interest and trends can change in the blink of an eye, in particular as social and other media drive the news. Breaking news creates windows of opportunities, but only if marketers are quick and smart enough to take advantage of them.

B2B 152

How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

In survey after survey, year after year, lead generation is a top priority for B2B brands. No matter how big or small, B2B businesses can’t survive without new leads. Before we jump into exploring the nuances of the lead generation game, let’s take a look at some of the proven methods of acquiring leads tried and tested by B2B marketers. According to CMI , 91% of B2B marketers are already using content marketing to generate leads. Guest post by Brandon Brown.

B2B 216

6 Key B2B Marketing KPIs to Measure

Oktopost

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. That might be a big reason why nearly 70% of B2B content ends up unused , because it doesn’t align with what buyers are interested in. 6 B2B Marketing KPIs to Measure.

B2B 83

12 Ways to Leverage Holiday Email Greetings for B2B Sales [ w/Examples]

Oktopost

But that doesn’t mean you should ignore the B2B email marketing opportunity and (properly) engage your clients and prospects with holiday greetings. . Why use B2B email marketing this holiday season? Top 12 Tips for driving B2B sales with holiday greeting emails. B2B Marketing

B2B 95

The B2B End Around

Waxing UnLyrical

I’m in B2B, not B2C. But there’s another way, which can work for many B2B’s and it’s what I call the “B2B end-around.” But at the same time you are doing that, you can also be doing the B2B end-around. The B2B End Around. Guest Posts Marketing Social Media b2b marketing creating demand creativity ken muellerGuest post by Ken Mueller. Whether it’s marketing or public relations, I often have people tell me: “It’s different for me.

B2B 171

LinkedIn Presents Latest B2B Trends for Contrarian Marketers

Social Media Today

This past week, LinkedIn held their 3rd Annual ‘B2B Trends for the Contrarian Marketer’ presentation hosted by LinkedIn’s own Peter Weinberg, a marketing strategist, who shared the five trends that all B2B marketers should keep top of mind

B2B 131

The Complete Guide to B2B Social Media Management

Oktopost

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. How is B2B Social Different from B2C Social?

B2B 97

8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. Why LinkedIn Lead Generation is Perfect for B2B Marketing. Along with that, LinkedIn offers more accurate targeting geared toward B2B, minimizing wasted money and effort.

B2B 81

7 Steps to Jump-Start Your B2B Instagram Presence

Oktopost

Just when B2B marketers feel they have finally proven ROI with a solid social strategy, along comes another social media platform to shake things up. While Instagram has been around since 2010, it’s only recently evolved as a platform to fuel engagement through building rapport and reach future audiences who will one day become B2B decision-makers. Connect with other B2B companies in your industry with a similar audience profile.

B2B 80

Seven Reasons Your B2B Marketing Should Include Cats

Webbiquity SMM

B2B marketing can be tough, especially when so many campaigns look the same. Even in B2B, buyers are actual humans with feelings. If you’re using social media as part of your B2B or account-based marketing strategy (and who isn’t these days?), Using Cats Gives Your B2B Marketing More Authenticity. People (even B2B buyers) crave authenticity and newness. Guest post by Emma Williams. Cats rule the internet—so much so that the topic has its own Wikipedia page.

B2B 151

B2B Marketers Are Humans, Too

Convince & Convert

So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. Increasingly, B2B brands are taking this maxim to heart. B2B brands that put a compelling twist on their content stand to reap the benefits.

B2B 111

How to Drive More Engagement to Your B2B Content

Social Media Today

Discover the most effective ways to drive better engagement for your B2B content

B2B 121

B2B Messaging: Why it Matters More in Times of Crisis

Oktopost

Businesses are being forced to rethink B2B messaging. What lessons can be learned from the global economy to help marketers deploy new B2B messaging in this current climate? Listen to the podcast: Or watch the live broadcast: Key Take-Aways from Scott Vaughan: Get on your Front Foot: Now is not the time, as a B2B marketer, to sit back and wait for things to happen. Ask them what they want to hear from your brand and if your current B2B messaging is on point.

B2B 80

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 159

Cross-cultural Challenges in B2B Communication

Oktopost

Times are evolving for B2B communication. In our second episode , Kyle Hegarty , known as an expert on cross-cultural leadership, Managing Director of Leadership Nomad and author of the upcoming book, ‘ The Accidental Business Nomad ’, joins Oktopost’s Managing Director of EMEA, Colin Day , to discuss lessons learned from failures on cultural realities, language differences and the future they have on B2B global communication. Understand the B2B Social Media Landscape.

B2B 54

LinkedIn Highlights B2B Customer Engagement Strategies for 2021 [Infographic]

Social Media Today

LinkedIn has highlighted five key customer engagement strategies for B2B marketers to consider in 2021

B2B 161

What LinkedIn?s New Features Mean for B2B Marketers

Ignite Social Media

LinkedIn’s new features provide some exciting opportunities for B2B Marketers to continue to grow their businesses. To stay in the know with all of the latest platform updates and what they mean for marketers, use the form below to subscribe to our bi-weekly trends newsletter: The post What LinkedIn’s New Features Mean for B2B Marketers appeared first on Ignite Social Media Agency.

B2B 79

14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. How should b2b marketers adjust their strategies to keep up with this evolution? Which long-held beliefs of b2b marketers need to be discarded?

B2B 217