Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it. They can be highly valuable for marketers!

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Social Media Management Social Media Tools Domain Name 246

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Twitter 161

Oktopost

JULY 13, 2023

The right social media management suite will get you scheduling social media posts and approving content in advance, so that those deadlines can be met without resistance. A thriving social media presence doesn’t depend on a massive marketing team.

Social Media Management 62

Social Media Management Social Media Tools ROI 62

Sprout Social

AUGUST 24, 2022

If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. For Jepson, the path to social was indirect. “I Are you considering a career as a social media manager, but don’t know where to start? Why become a social media manager?

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Social Media Management Social Media Tips How To 96

Oktopost

AUGUST 29, 2022

Dani Sayag goes Behind the Post to reveal the intricacies of building a B2B TikTok strategy. Need to build a B2B TikTok strategy from scratch? Don’t know where to start with social metrics and reporting? She even reveals the step-by-step process of launching an engaging TikTok presence for B2B organizations.

B2B 131

B2B Social Media Management Strategy Social Media 131

Oktopost

JULY 18, 2022

Olivia Messina is Oktopost’s Social Media and Community Manager. Passionate about humanizing B2B brands, building communities, and developing her personal brand, she manages all social accounts and heads the Oktopost employee advocacy program. Watch the live recording: Unleash Your Inner Artist.

Social Media Management 71

Social Media Management Social Media How To B2B 71

Hootsuite

APRIL 14, 2021

Bonus: Download a free, customizable social media schedule template to easily plan and organize all your posts in advance. Here’s a look at why you should let your social media managers be weird. Good things happen when brands get weird on social. R/GA pushes the limits of ‘boring’ B2B.

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Social Media Management Social Media HootSuite Brands 142

Oktopost

AUGUST 28, 2018

Social media can be an overwhelming place with so many posts to schedule, networks to monitor, and audiences to engage with. Unlike B2C companies, B2B companies invest in social media management platforms that help simplify the process of building, measuring, and executing a multi-channel B2B social media strategy.

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Social Media Management Social Media B2B Platform 85

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. A social media manager is often confronted with the problem of “how do we know we’re reaching the right people?” ” This is where social media ROI metrics come into play. ?

Social Media 174

Social Media ROI B2B Brands 174

Oktopost

APRIL 4, 2022

TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. But where do B2B marketers fit in?

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B2B Social Media Management Social Media YouTube 118

Oktopost

OCTOBER 17, 2017

In the B2B realm, social media marketing cannot function effectively and efficiently without technology. The right social media management platform can set your marketing team – and organization as whole – up for success. With a myriad of social media vendors out there, it can be an …

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Social Media Management Social Media Buy Platform 91

Oktopost

FEBRUARY 21, 2022

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Aliza Hornstein , lead social media manager at WalkMe , goes Behind the Post to share some initiatives she’s rolling out to humanize B2B social and foster community.

Social Media 83

Social Media B2B Social Media Management YouTube 83

Oktopost

AUGUST 23, 2023

Even though Drift is in B2B, she highlights the importance of showcasing they are human by jumping on trends and regularly engaging with their community. To wrap up the show, Elizabeth reveals her social workflow process and how she determines what content makes it to the corporate feed.

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B2B Content Social Media Marketing 62

Oktopost

JUNE 17, 2021

Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. Catch the Recording: Want to hear more from leaders on B2B marketing? Radically Transparent , is a podcast geared towards the modern-day B2B marketer.

B2B 118

B2B Marketing Social Media Social Media Management 118

Buffer Social

AUGUST 8, 2017

Thankfully, there are a bunch of awesome social media management tools available to help. With so many great social media management tools out there, we thought it could be great to showcase some of the top ones to help you pick what’s best for your business. Social networks supported. Unique value.

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Social Media Management Social Media Tools HootSuite 111

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media 76

Social Media Social Media Management B2B HootSuite 76

Oktopost

MAY 23, 2022

Helen Hauck on employee advocacy, personal branding, and humanizing B2B. What are the challenges that come with taking over a brand’s social and running an employee advocacy program? She joins the show to share her insights, challenges, and lessons learned from her 1st-year full-time in social. Episode Summary. Meet Helen.

B2B 62

B2B Social Media Management Social Media YouTube 62

Oktopost

JUNE 30, 2021

Though it’s still the most widely-used social network in the world , B2B marketers don’t always see it as a viable platform for generating leads. Easy, but wrong — because with the right strategy, Facebook is a viable channel for B2B marketing. Are Facebook Ads Right for B2B? What Are Facebook Ads?

B2B 118

B2B Facebook How To Social Media 118

Oktopost

MARCH 8, 2021

This is especially true for knowledgeable B2B marketers streamlining their workflow by relying heavily on the latest marketing automation strategies. . As a result, B2B marketers have adapted by implementing solid marketing automation practices to meet growing online demands. . How Marketing Automation Helps Your B2B Marketing.

B2B 118

B2B Strategy Marketing Social Media 118

Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

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Social Media B2B Strategy LinkedIn 139

Oktopost

NOVEMBER 30, 2020

With multiple diverse platforms to target, intense competition, and jaded audiences, it’s not getting any easier out there for B2B marketers. B2B marketing campaigns need to be smart, focused, and tuned in to the needs of buyers if they expect to reach the key decision-makers who ultimately determine what their companies will purchase. .

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B2B Software Marketing Social Media 114

Oktopost

MARCH 29, 2023

Here at Oktopost, we’re thrilled to announce the launch of our new certifications designed to help B2B companies and their employees become proficient in social media marketing and drive measurable business results through the Oktopost platform. It’s about driving measurable results for your business.

Social Media 118

Social Media Social Media Management B2B Analysis 118

agora pulse

NOVEMBER 21, 2016

With adoption of social media marketing at an all time high and fans requiring constant attention, both B2B and B2C companies are finding it necessary to hire an entirely new marketing role, one that didn’t even exist 10 years ago — the social media manager. Click To Tweet. Integration.

Social Media Management 60

Social Media Management Social Media Analytics Facebook 60

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

Social Media Management 133

Social Media Management Social Media B2B Platform 133

Webbiquity SMM

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). social ratio.

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B2B Twitter Research Marketing 141

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. B2B marketing has felt these shifts as much as any other field. Social platforms have provided effective and coronavirus-safe ways for businesses to share and connect.

Social Media 139

Social Media B2B Strategy LinkedIn 139

Oktopost

JANUARY 10, 2022

Jen helps uncover why it’s crucial to have a social strategy, why brands don’t need a crazy active presence on every social network, and how to break through the social media noise to reach your customers and buyers. Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

Social Media 158

Social Media Social Media Management B2B YouTube 158

Oktopost

JANUARY 12, 2021

B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. For B2B, this means buyers expect a personalized, well-developed, enticing customer experience (CX) from first learning of your brand until closing a sale. CX has become an intrinsic part of the B2B marketing funnel.

B2B 101

B2B Marketing Metrics Social Media 101

Oktopost

JUNE 22, 2021

It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. Between social media messaging, video conferencing apps, and workplace communication tools such as Slack, B2B marketers have no shortage of tools to streamline effective communication. The B2B Email Marketing Advantages.

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B2B Marketing Social Media Campaign 113

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

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B2B Communities Brands Social Media 122

Oktopost

NOVEMBER 7, 2022

Addie Peters is asking everything you want to know about being a social media manager! Tune in to hear why Olivia made the jump from teaching to B2B marketing and the biggest challenges and surprises that came with it. If you’ve ever wondered what it’s like to run social for a global brand, Olivia covers that too!

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Social Media Management Social Media Meeting B2B 23

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

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B2B Marketing Social Media Apple 62

Oktopost

FEBRUARY 1, 2023

Social media is the new business card—it’s more than a trendy marketing tool for any B2B organization; it’s a necessity. With 75% of B2B buyers using social media to make purchase decisions, it has become an essential tool for every business. What is social media compliance?

Social Media 62

Social Media B2B Privacy Reputation 62

Oktopost

OCTOBER 10, 2017

Let’s talk about ‘Campaigns’ – a term, which in the B2B marketing world, guides almost every activity you do. Good marketing campaigns force you to back up your activities with a coherent plan.

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Social Media Management Campaign Social Media B2B 103

Oktopost

MAY 22, 2023

In this episode of Behind the Post, host Olivia welcomes Chloe Stevens , the Senior Content and Social Media Manager at UpSlide. She delves into her approach to social, how she crafts engaging content, and her tips for creating a compelling social media strategy.

Tips 118

Tips Strategy Social Media Management Social Media 118

Oktopost

MAY 3, 2022

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. How to Build a Great B2B Customer Marketing Strategy. 4 B2B Customer Marketing Trends You Can Use. How to Build a Great B2B Customer Marketing Strategy.

B2B 62

B2B Marketing Social Media Newsletter 62

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

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B2B Social Media Content Engagement 147