Oktopost

NOVEMBER 19, 2021

B2B buyers are well-informed and armed with incisive questions by the time they start talking to salespeople. If a discovery call is the first time you try to think of an answer to a B2B buyer’s question, you’re already too late. In fact, 35% of B2B sales content goes unsued by sales teams.

Tools 77

Tools B2B Social Media Social Media Management 77

Webbiquity SMM

JUNE 12, 2018

Content marketing and social media are the top lead generation tactics for B2B marketers. Social media, both paid and organic, is viewed as a highly effective channel for content promotion and amplification, second only to organic search. Social media use, and marketing, is increasingly visual and mobile.

Social Media 112

Social Media Marketing Social Networking B2B 112

Keyhole.co

MARCH 9, 2023

Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms. While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch.

Tools 84

Tools Social Media Social Media Management Sentiment 84

Oktopost

FEBRUARY 23, 2022

In his current role as Vice President of Marketing at Trendemon , a Web Personalization & Account-Based Journey Orchestration for B2B Marketers, Dekel is leading the Marketing efforts on all fronts to ensure a prosperous product-led hyper-growth. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

Social Media 62

Social Media B2B Apple Social Media Management 62

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

LinkedIn 90

LinkedIn Influencer B2B Social Media 90

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social Media Management Tools. Pinterest and Instagram Marketing Tools.

Social Media 166

Social Media Tools Marketing Social Networking 166

Hootsuite

MARCH 9, 2020

If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. This is not news for B2B brands, but B2C brands might take note, too. Here’s a detailed breakdown of LinkedIn’s American demographics, compared to the other major social platforms. 57% of LinkedIn’s traffic is mobile.

LinkedIn 145

LinkedIn Statistics Marketing HootSuite 145

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

Marketing 62

Marketing B2B Social Media Metrics 62

Keyhole.co

JANUARY 17, 2023

And now, you can schedule your posts from your desktop or through the mobile app at the most convenient time for you, and feel relieved that they will be published at the best time. Start with a free trial to test run Keyhole’s software before diving in with a full account for your brand and your social media team.

Social Media 52

Social Media Tools Social Media Management Instagram 52

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? Ultimate Guide to Social Media Marketing | Mike Allton, Amanda Robinson, and Stephanie Liu.

Social Media 195

Social Media Skills Marketing Influencer 195

Oktopost

OCTOBER 17, 2022

The typical B2B buyer’s journey is long and convoluted, making it hard to know where users are in the process. For further analysis, social engagement metrics should be imported into CRMs and analytic tools such as Oktopost. It’s important to note the way you calculate social engagement rate.

Metrics 151

Metrics Engagement Social Media B2B 151

Hootsuite

MARCH 11, 2020

57% of LinkedIn users access the site using mobile devices. links, forms, video) to mobile. It’s part of the reason why 58% of B2B marketers prefer LinkedIn ads compared to other social organizations. Another reason could be that 80% of B2B leads generated on social media come from LinkedIn.

Social Media 140

Social Media LinkedIn Marketing HootSuite 140

Oktopost

APRIL 26, 2021

It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it. B2B companies are especially guilty of this — but they don’t have to be. That brings us to the sixth benefit.

Social Media 157

Social Media Engagement How To Brands 157

agora pulse

JANUARY 22, 2021

Social media managers often overlook these important Instagram features. As a social media marketer, it’s been incredible to watch Instagram flourish over the past few years, evolving from a simple (if popular) photosharing app to become one of the most popular social media marketing sites on the market.

Instagram 124

Instagram Features Social Media Hashtag 124

Hootsuite

JUNE 27, 2022

The eternal struggle of every social media manager (we know it all too well): what the hell do I post today? The best equipment for filming is something you’ve already got: a mobile phone. B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences.

Social Media 100

Social Media Trends B2B Video 100

Oktopost

OCTOBER 19, 2020

As Colin Day, Managing Director, EMEA, and APAC at Oktopost put it: “the B2B buyer’s journey has changed and customers have started to adopt a level of self-sufficiency and proactiveness that no longer aligns with what we would class as a ‘conventional sales model’.”. How can they without their mobile numbers?

Engagement 118

Engagement Social Media B2B Strategy 118

Sprout Social

JUNE 24, 2019

BConnected is a social media management agency hired by companies and organizations to manage and enhance their social media platforms. Bien Media. Idea Grove is a Dallas-based PR firm with an international roster of B2B technology clients. Social Karma. Crush Social Management.

Social Media 69

Social Media Social Media Management Advertising Campaign 69

Hootsuite

JULY 15, 2019

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. In general, our data shows that the best time to post on social media is between 9 and 12 a.m. B2B brands. B2B brands. EST window.

Instagram 112

Instagram LinkedIn Twitter Facebook 112

Hootsuite

FEBRUARY 20, 2020

Time spent on social increased by 1.4% Social media is interwoven in our daily lives. 99% of users in 2019 accessed social media on mobile. The average social media user has 8.3 different social accounts. social accounts for people aged 16-24. Source: Digital 2020. Demographics.

Social Media 145

Social Media Statistics Marketing Instagram 145

Webbiquity SMM

MARCH 27, 2017

The number of people using social media continues to grow, usage is increasing, and more networks require attention. Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Fortunately, social media management tools are increasing in number and sophistication as well.

Social Media Management 0

Social Media Management Social Media Tools HootSuite 0

Webbiquity SMM

SEPTEMBER 10, 2012

Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. She’s a self-described “social media nerd” who loves “NASCAR, steak, rock music and XBOX360.” ” She was named B2B Magazine’s 2012 Digital Marketer of Year. susanbeebe.

Twitter 254

Twitter Social Media Bazaarvoice B2B 254

Hootsuite

NOVEMBER 25, 2015

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. Well, actually… Over 50 percent of B2B marketers rank social media as a “very” or “somewhat” low cost ad option.

Social Media 112

Social Media Advertising List Instagram 112

Convince & Convert

DECEMBER 20, 2011

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. Paul Gillin ( B2B social media guru). Doug Haslam (good guy despite being a Red Sox fan – read his great post on social ROI ).

Social Media 113

Social Media eBook Social Networking Mobile 113

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution.

Software 103

Software Marketing Social Media Analytics 103

agora pulse

JANUARY 3, 2020

80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. 75% of B2B businesses market their products and services on Twitter. minutes on the social platform per session. Get started on saving time and energy on your social media management!

Twitter 129

Twitter Tips Hashtag Social Media 129

Hootsuite

APRIL 29, 2020

To get you started, we compiled data from 300 brands to determine the most effective times to post on each social network. Facebook: For B2B brands, post Tuesday to Thursday, 9 a.m. EST. Twitter: For B2B brands, post Monday or Thursday, 9 a.m. LinkedIn: For B2B brands, post Wednesday, 7:45 a.m., 10:45 a.m., 12:45 p.m.,

Social Media 145

Social Media Template Templates HootSuite 145

Social Media Marketing

JULY 24, 2013

Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media.

Social Media 162

Social Media Flipboard Facebook Journal 162

Hootsuite

SEPTEMBER 2, 2021

To avoid spending too much of your time learning the ropes of every new platform, let your social media marketing strategy guide your decisions, and only join the networks that support your goals. Social media managers hopping on to a short call to hear about a new platform we should be on pic.twitter.com/sagFLxpuiM.

Social Media 145

Social Media Types Instagram HootSuite 145

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

Activities 105

Activities Social Media Tumblr How To 105

Webbiquity SMM

JUNE 14, 2011

Even in fairly large organizations, the actual number of social media mentions that really require any kind of detailed response tends to be fairly small. • The best social media managers will work themselves out of their jobs by making their organizations social media proficient.

Social Media 161

Social Media SEO B2B Sentiment 161

Convince & Convert

JANUARY 21, 2016

If your visitors are coming in—as an example—from Twitter, they’re going to access it on mobile. B2B Marketing Tool, Oracle Eloqua. Social Media Management Tool, Hootsuite. ” —@cnmoody. “If Chris Moody’s Website. Chris Moody’s Twitter. Randy Frisch’s Twitter. Uberflip Blog.

Content 60

Content Library HootSuite Twitter 60

Convince & Convert

MARCH 4, 2016

Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. While that percentage is likely to have grown in a year, it is still a staggering number of businesses not adapting to a mobile world.

ROI 60

ROI Social Media Social Media Management Statistics 60

Convince & Convert

MARCH 8, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Instagram 102

Instagram Company B2B Social Media 102

Webbiquity SMM

JANUARY 19, 2016

The number of worldwide social media users is projected to grow from 2.1 And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Marketing Social Networking Metrics 100

Hootsuite

JUNE 11, 2020

For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. For a refreshing example of how a brand can fully embody its positioning, take a look at Mint Mobile’s new #stayathome-inflected ad. Source: Mint Mobile. The takeaway here? Try it free today. Get Started.

YouTube 145

YouTube Marketing Campaign Video 145

Oktopost

OCTOBER 14, 2021

For B2B marketers, the cornerstone of any successful campaign is having effective, engaging content. This is where applying B2B copywriting strategies comes into play. 78% of companies have a team of one or more focusing purely on content creation and B2B marketing strategies. . What is B2B copywriting? Source: [link].

B2B 142

B2B Strategy Social Media Content 142

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 60

LinkedIn Social Media Social Networking Feed 60