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Seven Ways to Enhance B2B Marketing Strategies with AI

Webbiquity SMM

1 Optimize Your Content Creation Processes Image credit: HubSpot Creating high-quality content takes time and effort. HubSpot uses AI to analyze customer data and help you see customer action patterns. Tools like HubSpot and Marketo identify and capture potential leads with ease. For instance, Copy.ai

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Spilling the tea on Gen Z with Reece Callaway from HubSpot

Oktopost

HubSpot just gets Gen Z marketingand their social media is proof. In this episode, Reece dives into HubSpots playbook, sharing actionable tips to help you reach and engage this audience. Gen Z looks for authentic interactions and authentic brands, not super put-together ads, but authenticity, realness, and relatability.

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Five Effective Instagram Post Ideas for B2B Businesses

Webbiquity SMM

View this post on Instagram A post shared by HubSpot (@hubspot) Videos like these help you to have positive feelings about HubSpot and its employees. You might think that they only post tips on marketing CRM tools and social media marketing, but they also share fun videos like the one below.

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HubSpot vs. Marketo: Which is Better?

Oktopost

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? HubSpot Community.

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Top 7 employer branding examples

Oktopost

HubSpot HubSpot’s sales and marketing platform bases its employer branding on its “Culture Code,” a manifesto that lays out its commitment to values like transparency, empathy, and adaptability.

Examples 133
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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

With Hubspot, social media management is part of the Hubspot Marketing Hub software that also helps you manage email, SEO, and CRM records. Hubspot integrates with Hootsuite to bring more social user context into your Hubspot CRM data and ticket system. Learn more: You can add Hubspot to your Hootsuite dashboard 5.

Analytics 115
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10 Top B2B Content Distribution Strategies That Work

Webbiquity SMM

Source: HubSpot In short, focus on creating relevant content based on the platform. Identify content bottlenecks in the buyer’s journey using CRM integrations like HubSpot. Keep testing a mix of different content formats and messages to learn what works best. Host live sessions. Conduct online polls.

B2B 144