HubSpot vs. Marketo: Which is Better?

Oktopost

Well, in many ways, Marketo and HubSpot are not unlike Sparta and Athens. To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? HubSpot vs. Marketo: Which Capabilities Should You Expect? Hubspot. HubSpot Community. Who is Hubspot Enterprise Best Suited for? Sparta vs Athens: Which was the greatest empire?

Hubspot 3 launches

Janet Fouts

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Whether it’s how to create a landing page that really converts, fine tune your email marketing , or how to make sure nobody misses your next webinar , Hubspot puts out great inbound content to learn from. When I tell people I’m a Hubspot partner, the universal reaction is “Ooooh, I love Hubspot, they get it!” Now Hubspot is changing that.

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Lessons from HubSpot’s State of Inbound Marketing Report

Webbiquity SMM

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. At HubSpot, we see the distinguishing factor as how people are using a specific channel more than the definition of the channel itself.” But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success.

How HubSpot Builds a Culture of Fandom

WebInKnow

HubSpot was recently named the #1 Best Place to Work in the USA in 2020 by Glassdoor as rated by employee reviews. Congratulations to all my friends at HubSpot (I have been an advisor since 2007). What an amazing accomplishment! Marketing Fanocracy

Oktopost-HubSpot Integration: Enrich your Marketing Campaigns with Social Engagement

Oktopost

It’s official, Oktopost has joined the HubSpot ecosystem as a Connect Certified Partner, supercharging the Oktopost-HubSpot integration. Together, Oktopost and HubSpot will help B2B marketers leverage social engagement data to build meaningful relationships with prospects and customers across email, website, and phone conversations!

B2B Marketing Stats from HubSpot’s Marketing Data Box

Webbiquity SMM

HubSpot last week released the Marketing Data Box , a 3.4 You can get all of the details by downloading the free HubSpot Marketing Data Box for yourself. Marketing Research Social Media Marketing b2b marketing statistics b2b trade magazines cost per lead Google vs. Facebook HubSpot mobile email QR codes smart phones The Marketing Data Boxmegabyte, 65-slide data dump of marketing facts and statistics from a variety of sources.

The Future of B2B Marketing: 5 Takeaways from Hubspot’s CMO, Kipp Bodnar

Oktopost

Last week, I had the pleasure of attending a talk given by Kipp Bodnar, HubSpot’s chief marketing officer and leading B2B marketing author and speaker. Judging by the fact that the word “GDPR” was thrown around the room every two minutes or so, it’s safe to conclude that this talk gathered some of Tel Aviv’s […]. B2B Marketing CMO Customer Experience Email Marketing Lead Generation Marketing Automation

The Power of Fanocracy Free Video Training Course with HubSpot Academy

WebInKnow

Reiko and I worked with the HubSpot Academy team to create a training course based on our new Wall Street Journal bestselling book Fanocracy: Turning Fans into Customers and Customers into Fans. The course is available now and is free , however it does require registration. Marketing Fanocracy

Get to connection faster: social customer care powered by HubSpot and Sprout

Sprout Social

According to HubSpot , “Happy customers spend more money and refer their friends and family members to companies that help them succeed—and dedicated customer service plays a critical role in customer happiness.” Partnering with HubSpot for deeper—and faster—connection on social. With the integration, you can: Answer service inquiries faster by routing messages that come through social media to your service team in HubSpot. HubSpot).

#5: How to Use Your Content to Market Smarter with Mike Volpe of HubSpot

Amy Porterfield

On this episode of the Online Marketing Made Easy Podcast, I interview Mike Volpe, the Chief Marketing Officer of HubSpot. The post #5: How to Use Your Content to Market Smarter with Mike Volpe of HubSpot appeared first on Amy Porterfield | Online Marketing Expert. Today’s episode is a special one because it’s something many of you actually asked for in response to a survey I sent out a few months ago. In that survey, many of you indicated that […].

Personalization and real-time: Hubspot's who, where and what of.

Social Email Marketing

HubSpot: website traffic is meaningless, unless it converts into leads

Social Email Marketing

Humanize in Action: Hubspot’s Culture Code

SocialFish

Check this out. Awesome, if a bit overlong. Think about whether this could actually guide their employees’ decision making in the real world. I think yes. ————– This post contains a slide deck. Click through if you can’t see it -this one is particularly awesome. Case Study Humanize

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

Every month, HubSpot generates a few leads that turn into clients as a result of this activity. But, HubSpot generates a good portion of our traffic from search engines now. Whether they become a client or not, we’re converting a high percentage of them into HubSpot fans. This article was originally published on HubSpot by Pete Caputa. By Peter Caputa. I did a website analysis and custom demonstration for a local IT recruiting company recently.

Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

HubSpot ). Marketing Research Social Media Marketing eMarketer Google Trends HubSpot MarketingSherpa MediaPost social media marketing budgets social media marketing facts social media marketing in 2018 social media marketing statisticsAccording to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Facebook was opened up to the public in 2006.

Is Inbound Marketing Actually Profitable or Just a Slogan

Convince & Convert

Yesterday, HubSpot, the creator of the term “Inbound Marketing,” filed for an IPO. It was our first detailed look into the financial health of HubSpot, and after reading it pretty carefully, I am left with a provocative question. Hubspot has been around since 2006, and their S-1 details financial information from 2009. When a company files for an IPO, they submit what is called an “S-1,” which provides financial information for prospective investors.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity SMM

HubSpot ). HubSpot ). HubSpot ). Content Marketing Marketing Research Social Media Marketing Ann Handley BannerSnack Branding Bricks Business2Community digital marketing digital marketing budgets digital marketing statistics 2016 HubSpot iMedia Connection Laurie Sullivan MarketingProfs MediaPost Payfirma The CMO Survey which digital marketing channels perform best for B2B marketers

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). HubSpot ). HubSpot ). Half of all local searches are performed on mobile devices. ( HubSpot ). billion) are smartphones. ( HubSpot ). HubSpot ).

Reasons Why You Can’t Do Without a Company Blog

Mindjumpers

According to an eBook (“100 AWESOME Marketing Stats, Charts & Graphs&# ) released by HubSpot , the average budget spent on company blogs and social media has nearly doubled in two years. Here, I will get more into some statistics presented by HubSpot to present why it’s actually effective to run a blog. As stated in the report by HubSpot, 46% of daily searches are for info on products and services, where 20% of monthly Google searches are for local businesses.

New Social Media Research Uncovers the Big Problem for Businesses

Convince & Convert

In Q4 2014, Hubspot released new research called The Social Lifecycle. Hubspot surfaced several conclusions and recommendations as part of this research, and Suzanne Delzio did a strong summary of it over at Social Media Examiner recently. According to Hubspot, consumers expect brands to be on almost 3.5 When asked by Hubspot, consumers on average follow brands on just over 1.5

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media.

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Content Marketing Social Media Marketing blogging demand geneation techniques HubSpot inbound marketing lead generation RSS SEM SEO SlideShare social networking trade shows Vimeo webinars webiste chat

Trust Me: Why Trust is Crucial for Business Success, and How to Built It

Webbiquity SMM

According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Marketing Strategy Social Media Marketing be transparent blogging building trust HubSpot KC Associates Kipling Ming vase WalmartOther than having something of value to offer, trust is the most essential element for business success. It removes psychological barriers and objections to buying, and makes people want to do business with you because they are comfortable.

Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity SMM

In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Marketing Strategy Social Media Marketing b2b social media marketing best in class b2b social media Billy Mitchell content HubSpot listen MarketingProfs research social media measurement social media RO Twit Cleaner

Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Book Reviews Social Media Marketing b2b email marketing b2b marketing b2b social media marketing book book review Content Marketing ebooks HubSpot Jeff Cohen Jeffery L.

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How to Cut Through Social Media Hype with Simple Math

Waxing UnLyrical

Cartoon: HubSpot via Flickr, CC 2.0. Guest Posts How To Howie Goldfarb Social Media analyzing data compete facebook hubspot Marketing mobile Yelp If you read the news or popular blogs, you get a lot of numbers thrown at you. Social media talking heads and agencies will use fancy numbers because they look impressive, and it benefits their businesses. Social networks will also do the same, partially to attract news coverage, members, and investors.

How #EveryMoveCounts Dominated NCAA Final Four Conversation

Convince & Convert

Former Forbes / Newsweek reporter and “Silicon Valley” writer Dan Lyons published a new book this week, in which he unleashed his experience in the tech industry after a brief stint at HubSpot. ” For years, HubSpot has been praised for its laid-back, open-space culture. While we may not know the answer to this question just yet, it’s safe to say both Dan Lyons and HubSpot are generating a ton of buzz. Degree’s #EveryMoveCounts.

The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social Media Marketing automation in social media b2b social media success free HubSpot Kmart Oracle resources social media intern social media pitfalls social media planning social media results social media training Sysomos top social media mistakes to avoid Walmart

Is Social Media BS?

Webbiquity SMM

That was the provocative question raised, and answered, by HubSpot VP of Marketing Mike Volpe in a webinar last Friday. HubSpot has apparently found a way to pump oxygen directly into Mike’s lungs, as he didn’t audibly pause to take a breath for the first 40 minutes of this presentation. This diagram from HubSpot illustrates the relationship visually. View more presentations from HubSpot Internet Marketing.

Email or RSS: Which Do You Prefer

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Email or RSS: Which Do You Prefer Written on January 13, 2010 by Justin Levy in email , hubspot , rss , social media 40 Comments - Leave a comment! In a recent survey of their customers HubSpot found that their customers preferred to subscribe to blogs via email subscription nearly 12 times more than their preference for RSS.

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19 Marketing Experts Share Tips and Insights – Inbound Marketing Summit 2010 Preview

Justin Levy

As we get closer to the Inbound Marketing Summit on October 6-7th (you can save 50% off using source code EBOOK50), Mike Volpe of HubSpot and I teamed up to conduct a survey of the speakers. Tags: ebooks facebook hubspot inbound marketing marketing marketing strategy new marketing labs social media twitter ebook ims10 newmarketinglabs social media strategy

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The sea change in Twitter sentiment

Direct Marketing Observations

At the same time Hubspot put out it’s 3rd state of The Twittersphere report. Tags: Twitter david binkowski hubspot marc meyer Marketing microblogging social media Social Media marketing todd defren I thought it was just me and thus I wrote about the rise of the transactional conversation of Twitter on Monday. Then yesterday David Binkowski threw a post up on Shamable about gaming social media. And Todd Defren lastly writes about moving the needle on Twitter.

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

Social Media Marketing Alterian SM2 analytics Beevolve BP social media failure Buzzlogic Cision Converseon free social media monitoring tools HubSpot Jive Klout Lithium OneRiot Radian6 realtime alerts Salesforce.com Scout Labs social media monitoring tools social monitoring tools Socialmention SproutSocial Sysomos Topsy Trackur UberVU Vosuc workflow

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3 Ways to Engage Your Team and Improve Your Blog

Convince & Convert

Another great example is HubSpot. HubSpot allows all of its employees to contribute to its company blog. Content Marketing blog rescue blogging company culture content marketing content planning editorial approach employee advocacy hubspot southwest It’s something that comes up again and again: Your business has a blog, and a team of people responsible for the strategy, content creation, execution, and overall success of that blog. A team of people.

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Why B2B Marketing Must Embrace Ninja Customers

Convince & Convert

Brian Halligan , co-founder of B2B inbound marketing software company Hubspot agrees, and has seen this shift first-hand (this is an excerpt of the interview he did with me for my book, Youtility ): “I started my career as a sales guy in the 90s. Youtility B2B content marketing b2b marketing hubspot life technologies self-serve information youtility Image from BigStock.com. We used to talk to a real person as a first step. To get familiar with the company. To learn more.

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Marketing is the NFL Quarterback of Business

Convince & Convert

Fascinating conversation this week around HubSpot’s financials and its implications for inbound marketing as a marketing discipline. Jay Today TV Brian Clark copyblogger hubspot inbound marketing jay today marketing marketing strategy tom webster Great blog post by my friend, Tom Webster.

5 Educational and Inspiring Social Media Diagrams

Mindjumpers

Tweet At HubSpot , they have collected 22 educational social media diagrams – and I think some of them are very useful, when wanting to gain an easy insight into social media. In this post, I have chosen 5 of the 22 visual concepts presented by HubSpot, which I find most inspiring. Social Media HubSpot Infographic monitoring and engagement social arena marketing preparation social media diagrams social media marketing Social media ROI visual concepts

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Aira Bongko’s extensive list of Twitter apps or Ken Burbary’s wiki on social media monitoring tools ), industry-specific glossaries (like this one on IT service delivery terms), free online tools (HubSpot’s Website Grader has been a phenomenally successful lead generator), collections of resources, free software utilities–the possibilities are limited only by your creativity.

ROI 165

Now, What Does Seth Godin Want You To Do?

Twist Image

It's a week later, and there's still a ton of buzz around HubSpot 's big event in Boston. hubspot. hubspot inbound marketing summit. brand businessblog digitalmarketingagency digitalmarketingblog hubspot hubspotinboundmarketingsummit inbound innovation jwalterthompson jwt keynotespeaker marketing marketingblog mirum mirumagency mirumagencyblog mirumblog presentation sethgodin sethgodinkeynoteaddress wppLast week at Inbound , Seth Godin gave the opening keynote address.

The Social Media ROI Debate

Webbiquity SMM

According to a new study from King Fish Media , Hubspot and Junta 42 summarized in this post, most marketers perform some type of social media measurement (e.g., Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured?

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Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. Social Media Marketing Web Analytics Web Presence Optimization Alterian SM2 backlink checking Chris Adams Google Analytics gShift Labs review HubSpot Krista LaRiviere online reputation management Radian6 SEMRush SEO management tools SEO Powersuite SEOmoz social media metrics Web CEO web presence optimization software WPO

Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Webbiquity SMM

4 Business Blogging Best Practices by HubSpot Blog. Tags: Business Blogging Social Media Marketing aimClear AllTop Anil Gupta Annabel Candy blog link love blog SEO blogging for business business blogging tips Diana Adams Galen De Young Garrett French HubSpot Jeff Bullas Jill Chivers Kipp Bodnar Lisa Barone Marty Weintraub Patsi Krakoff writing a business blog How can you craft more compelling blog headlines? Which SEO tools should be part of every blogger’s arsenal?

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6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity SMM

According to research from HubSpot , “Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. Another HubSpot study found that “”companies that blog have 79% more Twitter followers than those that don’t…The relationship between blogging and Twitter followers is particularly strong for small businesses…small businesses that blog on average have 102% more Twitter followers than those who don’t.”