Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Skills Why How. Writing A foundational skill required to convey ideas, persuade and build influence. Research Skills. Featured Headline Social Media Ottawa skills

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Must have graphic design skills for social media consultants

Sherrilynne Starkie

They should also have some basic design skills to bring to marketing and communications projects. Photo and image selection are key design skills for social media consultants too. Marketing Ottawa public relations Social Media Content marketing design skillsGreat social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. It takes a lot of design knowledge to develop a social media strategy and plan a program.

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5 Essential Skill Sets For Your Social Media Team

Ignite Social Media

And with that, so are the skill sets necessary for an effective social media marketing team. As many social media and digital managers look to staff their teams we would encourage you to consider the following 5 essential skill sets for your social media teams.

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Must have digital skills for PR pros

Sherrilynne Starkie

The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow. Hubspot provides recognition of inbound marketing skills and knowledge and Hootsuite demonstrates expertise with essential elements of social media.

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Top 5 Digital Skills to Learn in 2018

Proactive Report

Forbes made a list of the digital skills they see as the most important and TEKSystems polled 250 CMOs to find out what they’re looking for in 2018. Design skills are highly valued and likely to be more so in 2018.

Measurement and Analytics a Hot PR Skill

Proactive Report

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. In a recent post PR News stated “Data analytics and insights will be more valuable on your resume than “people skills” or great writing.”

Measurement, Analytics a Hot Skill

Proactive Report

Right now there is a shortage of analysts with the skills to deliver these insights, so it’s a very hot skill. This is good news for savvy marketers and PR practitioners who learn these skills – it could lead to a seat at the boardroom table.

Bridging the Skills-Gap with Competency-Based Learning


In the eLearning industry we call this the skills-gap crisis, and it affects both college graduates and skilled trade workers alike. employers were having a difficult time filling jobs, and the survey ranked “Skilled Trade worker” as the toughest job to fill.

Post Election Digital Skills Shortage

Proactive Report

We already have a shortage of workers with digital skills and recruiters report that they are struggling to find people with the right talent. Predictions are that tighter immigration laws will make it even harder to find technically skilled workers.

Why Strong Writing Skills Matter More than Ever For Today’s PR Pro


Strong writing skills are more crucial than ever in public relations.Why?As As paid and earned media move closer together and we see branded content continuing to rise in popularity, PR pros… Read More >>>.

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Top Skills for 2016 from LinkedIn

Proactive Report

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required.

Presentation Skills: How to Answer Those Killer Questions


In our presentation skills training and public speaking workshops at Mindful Presenter one of the… Read More.

New Study Highlights Skills Gap in College Graduates

Proactive Report

It’s all about the skills gap. What skills are they looking for? Companies prefer hard skills over soft skills. Analytics is very high on the list of skills valued by HR leaders, which supports the list of skills Chief Marketing officers are looking for in 2018.

521 – Feeding Your Leadership Skills

Engaging Brand

How reading, listening and studying can never be the answer to developing your leadership skills. Hasn’t experience always been the best way to learn leadership skills? Can looking back at events stop us from moving forward?

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

Buffer Social

In fact, the American Marketing Association defines marketing as: “The activity, set of institutions, skills, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

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LinkedIn In-Demand Skills: New Auto-Notification Alerts to Trending Skills


Having the right set of skills is essential for landing the job you want. LinkedIn is giving job seekers a hand in this department with the new LinkedIn in-demand skills notification feature.

The Modern Salesperson and the 6 Must-Have Sales Skills

Koka Sexton

Imagine an assertive salesperson and these images come to your mind ‒ pushy, can bend even an absolute truth, talkative, The post The Modern Salesperson and the 6 Must-Have Sales Skills appeared first on Koka Sexton.

8 Steps to Develop Your Leadership Skills

Engaging Brand

As people enjoy a summary here is this weeks Bob-o-graphic on how to develop those leadership skills. Careers Leadership self awareness in business personal growth amy jen su leadership skills develop + skills brand podcast

Communication in Top Eight Digital Skills Needed

Proactive Report

” The lack of digital skills and how it affects productivity in business has been in the news a lot lately. The BBC reports today that more than 12 million people, and one million small businesses, in the UK fall into the digital skills gap. The BBC article lists these five basic skills: Manage information. The US is also experiencing a lack of digital skills and it’s having a profound effect on business. Digital PR Skills. social skills.

The Most Underrated Professional Skill

Twist Image

It's nearly impossible to pinpoint - with accuracy - the "best practice" that all of them possess, but there is always one skill that they all have: their ability to speak in public. There's a massive amount of business books that cover leadership and the skills required. Still, if you become a confident and comfortable public speaker, that skill set can often get you further than most. Learning presentation skills was a huge part of my professional development.

What are Leadership Skills for Social Leader?

Engaging Brand

Because I firmly believe as much as leadership skills stay the same, the ''how'' of leadership evolves over time. Have you recognised how you need to adapt, evolve to develop the leadership skills of this decade?".

The Modern Salesperson and the 6 Must-Have Sales Skills

Social Selling Masters

Imagine an assertive salesperson and these images come to your mind ‒ pushy, can bend even an absolute truth, talkative, and has only one goal in mind and that is for you to blindly buy anything they sell no matter… Continue Reading → Prospecting Social Selling Best Practices

LinkedIn Releases New Tool to Highlight How Your Skills Match Advertised Positions

Social Media Today

LinkedIn's adding some new tools to help job seekers better understand their potential fit, and employers to better filter their applicants


Myrland Marketing

THERE’S SOME CONCERN OUT THERE A frustrated connection in one of my LinkedIn groups asked why skills that have nothing to do with her skills are being added and endorsed by her connections. She felt these skills were at odds with her expertise, and wanted to know why it’s happening. First, LinkedIn offers others suggested skills to [.].

7 Skills Your Content Marketing Team Should Master

Small Business Mavericks

If you want your content marketing to succeed, make sure your team members have the following skills: Planning and organization – Your content marketing team will be responsible for establishing and managing your content calendar. Content marketing is an ever-changing discipline.

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10 Important Skills and Traits Your Social Media Manager Will Need in 2017

Buffer Social

What are the skills to master and traits to have? We’ll share 10 skills and traits that are crucial to being a great social media manager and relevant resources to help you improve in those areas. Skills vs Traits. 7 skills top social media managers share. Writing skills.

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What’s the New Social Media Skill Set?

Convince & Convert

Learn the most important traits and skills to look for when hiring a social media manager. They’re not really skills. So the third thing that I would say is really important is to look to hire someone who has some skill with multimedia.

6 Skills You Need To Be A Social Media Professional

Convince & Convert

Since then, social media – and the skills needed to succeed in it – has changed substantially. 6 Skills You Need to Be a Social Media Professional. Image from

Lack of Digital Skills Hampers Company Progress

Proactive Report

Employees are aware of their lack of digital skills, they know these skills are vital to the success of the business and they’re keen to improve. Almost half said they’d use their own time to learn these skills. But due to budget constraints companies are not investing in digital skills training. The survey shows that digital skills are essential for growth and success in business today. PR Tech Tools digital skills training

Analytics: A Vital Digital PR Skill

Proactive Report

How to measure it requires learning new skills. Online PR Social Media Strategy digital media Online News online newsroom skills A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success.

Social Media Professional's Skill Sets

Social Media Network Marketing

It is a task that skilled people can see through during crises. Social Media requires the person to have the following skill sets: Dedicated professional, who 'likes' the Social Media sites. If you think that Social Media is an easy job then yes you are correct. It is easy for experienced persons. It is result oriented that passionate professionals can bring to the table. Many a times I come across people asking why is Social Media not measurable.

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Old Habits, New Skills: Repetitive Injuries and Voice Recognition Software

Almost Savvy

The Problem. I’ve been in pain for the last month. At first, the pain in my hand would come and go. Gradually, the pain moved to my wrist, up my arm and eventually to my shoulder. I spend too much time on the computer, there’s just no way around it.

37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

I’ve had the chance to test out and research a huge amount of resources, and I’m excited to share with you 37 free marketing and social media classes that you can enroll in to upgrade your skills across the board. . Skill level : Beginner. Skill level : Beginner.

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3 Things You Must Know for a Successful Social Media Marketing Career

Pam Moore

Learn the foundational skills to build your career and your business. Are you a digital or social marketer wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions?

508 – How harmony can help your leadership skills

Engaging Brand

Living in a 24/7 world of information, what specific leadership skills do we need? The post 508 – How harmony can help your leadership skills appeared first on The Engaging Brand. Is there a gap between the leader you are and the leader you want to be?

The New Skills

Buzz Marketing for Technology

I’ve been following the work literacy blog trying to get an idea of what other people think are the required skills for professionals in today’s workplace. However, the more I learn about PLN/PLE, the less “new” the skill seems. I have run surveys where I ask people to rate their knowledge work skills. The self-ratings are around skills that I describe in the initial knowledge work framework. So are these “new skills&# ?

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Myrland Marketing

LINKEDIN HAS BEEN VERY BUSY THIS WEEK They just rolled out a new feature called Skills Endorsements that allows your 1st degree connections to “endorse” your skills and expertise with one click. Social Media Uncategorized Consulting Endorsements Klout LinkedIn Marketing New Development Skills Skills & Expertise Strategic Marketing Testimonial

Skills: another new LinkedIn feature | Sherrilynne Starkie

Sherrilynne Starkie

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9 Essential Social Media Manager Skills and Qualities Found in Industry Leaders – Bonus Episode [SSM026]

Buffer Social

We are excited to share our fifth, very special bonus podcast episode with you on the 9 essential social media manager skills and qualities found in top industry leaders. Hailley’s top 3 social media manager skills for setting yourself apart.

Lawyers: Are LinkedIn Skills Endorsements & Recommendations Unethical?

Myrland Marketing

If you aren’t familiar with the LinkedIn Skills & Expertise feature, which was launched in the 4th Quarter of 2012, I wrote about it in Part 1: LinkedIn Skills Endorsements: What’s Going On? , Some wonder how those skills appeared on their Profiles in the first place.