Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Skills Why How. Writing A foundational skill required to convey ideas, persuade and build influence. Research Skills. Featured Headline Social Media Ottawa skills

Skills 272

Must have graphic design skills for social media consultants

Sherrilynne Starkie

They should also have some basic design skills to bring to marketing and communications projects. Photo and image selection are key design skills for social media consultants too. Marketing Ottawa public relations Social Media Content marketing design skillsGreat social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. It takes a lot of design knowledge to develop a social media strategy and plan a program.

Skills 359

5 Essential Skill Sets For Your Social Media Team

Ignite Social Media

And with that, so are the skill sets necessary for an effective social media marketing team. As many social media and digital managers look to staff their teams we would encourage you to consider the following 5 essential skill sets for your social media teams.

Skills 151

Must have digital skills for PR pros

Sherrilynne Starkie

The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow. Hubspot provides recognition of inbound marketing skills and knowledge and Hootsuite demonstrates expertise with essential elements of social media.

Skills 200

The Most Important Digital Marketing Skills in Demand Right Now

Rebekah Radice

In the latest episode of the Brand Authority Podcast, I share 4 of the most important digital marketing skills in demand right now that you need to know. The Most Important Digital Marketing Skills in Demand Right Now. The digital world is evolving at a rapid pace.

Skills 149

7 Skills New Marketers Need to Succeed

Buzz Marketing for Technology

How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack ’s new infographic on the “7 Skills Marketers Need to Succeed.” You might be surprised by which marketing skills are worth developing.

Skills 285

Top 5 Digital Skills to Learn in 2018

Proactive Report

Forbes made a list of the digital skills they see as the most important and TEKSystems polled 250 CMOs to find out what they’re looking for in 2018. Design skills are highly valued and likely to be more so in 2018.

The Most Important Digital Marketing Skills in Demand Right Now

Rebekah Radice

In the latest episode of the Brand Authority Podcast, I share 4 of the most important digital marketing skills in demand right now that you need to know. The Most Important Digital Marketing Skills in Demand Right Now. The digital world is evolving at a rapid pace.

New PR Skills Needed to Fill Talent Gap

Proactive Report

The PR industry is still prioritizing traditional PR skills, such as writing, strategic planning and verbal communication skills over the newer digital skills needed today. Most disturbing is the omission of the need for PR talent to have visual content skills.

Skills 118

Presentation Skills: How to Answer Those Killer Questions


In our presentation skills training and public speaking workshops at Mindful Presenter one of the… Read More.

Skills 146

6 Skills You Need To Be A Social Media Professional

Convince & Convert

Since then, social media – and the skills needed to succeed in it – has changed substantially. 6 Skills You Need to Be a Social Media Professional. Image from

Skills 170

Why Strong Writing Skills Matter More than Ever For Today’s PR Pro


Strong writing skills are more crucial than ever in public relations.Why?As As paid and earned media move closer together and we see branded content continuing to rise in popularity, PR pros… Read More >>>.

Skills 169

Measurement and Analytics a Hot PR Skill

Proactive Report

The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. In a recent post PR News stated “Data analytics and insights will be more valuable on your resume than “people skills” or great writing.”

7 Skills Every Marketing Student Should Learn And Why They Matter

SocMed Sean

Thanks to Kevin for sharing his insights on the skills that every marketer should learn. While a college degree is definitely a great place to learn the mechanics of marketing, these “soft” skills can be the difference between becoming a good marketer and a great marketer! Below are 7 important skills that every aspiring marketer should learn. Skill #1: Good Oral and Written Communication. Skill #2: Analytics. Skill #3: Interpersonal Skills.

Skills 100

4 Key Project Management Skills That Business Owners Need

The Realtime Report

4 Key Project Management Skills That Business Owners Need. Good project and program management skills are crucial for those who own a business. Communication Skills. Leadership Skills.

Skills: another new LinkedIn feature | Sherrilynne Starkie

Sherrilynne Starkie

Skills 288

LinkedIn In-Demand Skills: New Auto-Notification Alerts to Trending Skills


Having the right set of skills is essential for landing the job you want. LinkedIn is giving job seekers a hand in this department with the new LinkedIn in-demand skills notification feature.

Communication in Top Eight Digital Skills Needed

Proactive Report

” The lack of digital skills and how it affects productivity in business has been in the news a lot lately. The BBC reports today that more than 12 million people, and one million small businesses, in the UK fall into the digital skills gap. The BBC article lists these five basic skills: Manage information. The US is also experiencing a lack of digital skills and it’s having a profound effect on business. Digital PR Skills. social skills.

10 Skills to Succeed with Social Selling on LinkedIn [Infographic]

Social Media Today

Looking to make LinkedIn more of a focus in your social media marketing strategy? Here are some tips on how to boost your LinkedIn efforts

Skills 103

The 4 Digital Selling Skills Of The Successful Modern Seller

Social Media Today

In a new episode of The Social Business Engine podcast, Bernie Borges speaks with Kurt Shaver, the co-founder and Chief Sales Officer at Vengreso

Top Skills for 2016 from LinkedIn

Proactive Report

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required.

Post Election Digital Skills Shortage

Proactive Report

We already have a shortage of workers with digital skills and recruiters report that they are struggling to find people with the right talent. Predictions are that tighter immigration laws will make it even harder to find technically skilled workers.

Measurement, Analytics a Hot Skill

Proactive Report

Right now there is a shortage of analysts with the skills to deliver these insights, so it’s a very hot skill. This is good news for savvy marketers and PR practitioners who learn these skills – it could lead to a seat at the boardroom table.

Is Social Media Damaging Our Social Skills? | Social Media Citizens

Social Media Citizens

Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio Is Social Media Damaging Our Social Skills?

Skills 326


Myrland Marketing

THERE’S SOME CONCERN OUT THERE A frustrated connection in one of my LinkedIn groups asked why skills that have nothing to do with her skills are being added and endorsed by her connections. She felt these skills were at odds with her expertise, and wanted to know why it’s happening. First, LinkedIn offers others suggested skills to [.].

5 Tricks to Step-Up Your Self Promotion Skills

Social Media Today

Self promotion is difficult to master, but you don't have to be obnoxious to actively boost your personal brand

What’s the New Social Media Skill Set?

Convince & Convert

Learn the most important traits and skills to look for when hiring a social media manager. They’re not really skills. So the third thing that I would say is really important is to look to hire someone who has some skill with multimedia.

Skills 110

Analytics: A Vital Digital PR Skill

Proactive Report

How to measure it requires learning new skills. Online PR Social Media Strategy digital media Online News online newsroom skills A benchmark for you: If you are not spending 30% of your time in 2013 with data, Ms/Mr Marketer, you’ll fail to achieve professional success.

Lack of Digital Skills Hampers Company Progress

Proactive Report

Employees are aware of their lack of digital skills, they know these skills are vital to the success of the business and they’re keen to improve. Almost half said they’d use their own time to learn these skills. But due to budget constraints companies are not investing in digital skills training. The survey shows that digital skills are essential for growth and success in business today. PR Tech Tools digital skills training

7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content

Buffer Social

In fact, the American Marketing Association defines marketing as: “The activity, set of institutions, skills, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Skills 113

The Modern Salesperson and the 6 Must-Have Sales Skills

Koka Sexton

Imagine an assertive salesperson and these images come to your mind ‒ pushy, can bend even an absolute truth, talkative, The post The Modern Salesperson and the 6 Must-Have Sales Skills appeared first on Koka Sexton.

Old Habits, New Skills: Repetitive Injuries and Voice Recognition Software

Almost Savvy

The Problem. I’ve been in pain for the last month. At first, the pain in my hand would come and go. Gradually, the pain moved to my wrist, up my arm and eventually to my shoulder. I spend too much time on the computer, there’s just no way around it.


Myrland Marketing

LINKEDIN HAS BEEN VERY BUSY THIS WEEK They just rolled out a new feature called Skills Endorsements that allows your 1st degree connections to “endorse” your skills and expertise with one click. Social Media Uncategorized Consulting Endorsements Klout LinkedIn Marketing New Development Skills Skills & Expertise Strategic Marketing Testimonial

The 5 Critical Social Media Skills You Need to Disperse

Convince & Convert

Increadingly, social media needs to become a skill, not a job. Here are five skills that should be present within as many people in your company as possible: Brand Immersion and Representation. The NOW Revolution social media skills social media staffing

Skills 138

Getting Your Core Skill Set Ready For Social Media


Calling all newbie PR’s – there really is no reason why social media skills are not integrated into your day job. Yes, you need to adopt a different approach, but good communicators are skilled at adapting approaches to different outlets.

Skills 229

3 Things You Must Know for a Successful Social Media Marketing Career

Pam Moore

Learn the foundational skills to build your career and your business. Are you a digital or social marketer wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions?

Skills 169

The New Skills

Buzz Marketing for Technology

I’ve been following the work literacy blog trying to get an idea of what other people think are the required skills for professionals in today’s workplace. However, the more I learn about PLN/PLE, the less “new” the skill seems. I have run surveys where I ask people to rate their knowledge work skills. The self-ratings are around skills that I describe in the initial knowledge work framework. So are these “new skills&# ?

Skills 126

Lawyers: Are LinkedIn Skills Endorsements & Recommendations Unethical?

Myrland Marketing

If you aren’t familiar with the LinkedIn Skills & Expertise feature, which was launched in the 4th Quarter of 2012, I wrote about it in Part 1: LinkedIn Skills Endorsements: What’s Going On? , Some wonder how those skills appeared on their Profiles in the first place.

Skills 101

Which People Skills Are Most Important in Social Media?

Convince & Convert

Mainly, the importance of people skills. How studying people skills leads to learning a new art. “There is an art and a science to both social media and people skills.” You Can’t Fake Authenticity.

Skills 109

LinkedIn Releases New Tool to Highlight How Your Skills Match Advertised Positions

Social Media Today

LinkedIn's adding some new tools to help job seekers better understand their potential fit, and employers to better filter their applicants

Skills 111

The Modern Salesperson and the 6 Must-Have Sales Skills

Social Selling Masters

Imagine an assertive salesperson and these images come to your mind ‒ pushy, can bend even an absolute truth, talkative, and has only one goal in mind and that is for you to blindly buy anything they sell no matter… Continue Reading → Prospecting Social Selling Best Practices

What every consultant should know about social media analytics

Sherrilynne Starkie

These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. Analyst skills and aptitudes. Effective social media analysis takes the right combination of hard skills and softer aptitudes.

Is Writing Still the Most Important Social Skill?

Convince & Convert

Tweetable Moments Done is better than perfect.

Skills 153