INDUSTRY INSIGHTS YOUR PEERS ARE READING
How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack ’s new infographic on the “7 Skills Marketers Need to Succeed.” You might be surprised by which marketing skills are worth developing. MORE
THERE’S SOME CONCERN OUT THERE A frustrated connection in one of my LinkedIn groups asked why skills that have nothing to do with her skills are being added and endorsed by her connections. She felt these skills were at odds with her expertise, and wanted to know why it’s happening. First, LinkedIn offers others suggested skills to [.]. MORE
Strong writing skills are more crucial than ever in public relations.Why?As As paid and earned media move closer together and we see branded content continuing to rise in popularity, PR pros… Read More >>>. MORE
Social media marketing skills are critically important today. If you want to be a successful social media manager, there are certain skills you will pick up through certification but you have to go way beyond simply creating social media pages and posting content. Analytical skills. MORE
Learn the most important traits and skills to look for when hiring a social media manager. They’re not really skills. So the third thing that I would say is really important is to look to hire someone who has some skill with multimedia. MORE
Here are some essential, emerging skills that you should consider for your team Growing a content marketing team? MORE
Social media managers own the skills that brands need in order to succeed on social. 11 important skills for social media managers. The ability to use analytics to prove ROI and create meaningful social media reports is a key skill for social media managers. Skills Social MORE
In the latest episode of the Brand Authority Podcast, I share 4 of the most important digital marketing skills in demand right now that you need to know. The Most Important Digital Marketing Skills in Demand Right Now. The digital world is evolving at a rapid pace. MORE
They should also have some basic design skills to bring to marketing and communications projects. Photo and image selection are key design skills for social media consultants too. Marketing Ottawa public relations Social Media Content marketing design skillsGreat social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. It takes a lot of design knowledge to develop a social media strategy and plan a program. MORE
Having the right set of skills is essential for landing the job you want. LinkedIn is giving job seekers a hand in this department with the new LinkedIn in-demand skills notification feature. MORE
LinkedIn's adding some new tools to help job seekers better understand their potential fit, and employers to better filter their applicants MORE
Thanks to Kevin for sharing his insights on the skills that every marketer should learn. While a college degree is definitely a great place to learn the mechanics of marketing, these “soft” skills can be the difference between becoming a good marketer and a great marketer! Below are 7 important skills that every aspiring marketer should learn. Skill #1: Good Oral and Written Communication. Skill #2: Analytics. Skill #3: Interpersonal Skills. MORE
The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. In a recent post PR News stated “Data analytics and insights will be more valuable on your resume than “people skills” or great writing.” MORE
Medical Office Administration: The Skills and Education Required. If you want to embark on a career as a medical administrator you will need some basic skills. Communication Skills . The healthcare industry employs around twelve percent of the entire American workforce. MORE
LinkedIn has announced that it’s rolling out Skill Assessments, a new way for users to validate their skills to showcase proficiency and boost discoverability. Early results show candidates who complete LinkedIn Skill Assessments are significantly more likely (~30%) to get. MORE
Managing all of these diverse responsibilities requires social media managers to develop a number of crucial marketing and marketing-adjacent social media skills. You have to constantly refine and develop all nine of the social media skills below to continue advancing in your career. MORE
The PR industry is still prioritizing traditional PR skills, such as writing, strategic planning and verbal communication skills over the newer digital skills needed today. Most disturbing is the omission of the need for PR talent to have visual content skills. MORE
Finding Talented and Skilled Employees – Tips To Help. If you’ve been having a hard time finding talented and skilled employees and it’s now affecting the profits, and the customer experience, then it’s time to take control. MORE
Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice. Thought leadership is beneficial for both brands and humans. MORE
Self promotion is difficult to master, but you don't have to be obnoxious to actively boost your personal brand MORE
Since then, social media – and the skills needed to succeed in it – has changed substantially. 6 Skills You Need to Be a Social Media Professional. Image from Bigstock.com. MORE
As the job market has evolved, so too have the skills required of seekers. But when 75% of HR professionals say a skills shortage has made recruiting challenging in recent months, it would appear as though the workforce hasn’t quite kept pace. MORE
These are the automation skills marketers need to remain competitive in the workplace MORE
Forbes made a list of the digital skills they see as the most important and TEKSystems polled 250 CMOs to find out what they’re looking for in 2018. Design skills are highly valued and likely to be more so in 2018. MORE
Social-savvy and trend-driven may be the basic social media skills, but these are no longer enough to master the field. College is important, we know. But the theoretical approach to learning isn’t always relevant or practical enough for the real world, and certainly not for marketers. As social channels continue to evolve, so do the […]. Social Media Marketing Content Marketing Social Analytics Social Media Strategy MORE
4 Key Project Management Skills That Business Owners Need. Good project and program management skills are crucial for those who own a business. Communication Skills. Leadership Skills. MORE
In the latest episode of the Brand Authority Podcast, I share 4 of the most important digital marketing skills in demand right now that you need to know. The Most Important Digital Marketing Skills in Demand Right Now. The digital world is evolving at a rapid pace. MORE
5 Practical Skills Essential for Success in Business. If you are thinking about opening your own business, then you may be wondering if you have the essential skills needed to be successful. Being a business owner means that you need to show and use your leadership skills at all times. MORE
The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Skills Why How. Writing A foundational skill required to convey ideas, persuade and build influence. Research Skills. Featured Headline Social Media Ottawa skills MORE
And with that, so are the skill sets necessary for an effective social media marketing team. As many social media and digital managers look to staff their teams we would encourage you to consider the following 5 essential skill sets for your social media teams. MORE
The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow. Hubspot provides recognition of inbound marketing skills and knowledge and Hootsuite demonstrates expertise with essential elements of social media. MORE
As we head into graduation season, many newly minted PR professionals are hitting the job market and wondering about the best steps to take as they embark on PR career… Read More >>>. PR & Comms Career Development Digital Transformation MORE
I’ve found that the best websites are built by a team of people who collectively have these skills: Graphic Design, Content Creation, Platform-Specific Developmental, and Search Engine Optimization. MORE
Looking to make LinkedIn more of a focus in your social media marketing strategy? Here are some tips on how to boost your LinkedIn efforts MORE
Learn the foundational skills to build your career and your business. Are you a digital or social marketer wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? MORE
LinkedIn is rolling out a new tool which will enable users to display their competency in specific work skills, and link to relevant jobs or courses MORE
In the eLearning industry we call this the skills-gap crisis, and it affects both college graduates and skilled trade workers alike. employers were having a difficult time filling jobs, and the survey ranked “Skilled Trade worker” as the toughest job to fill. MORE
In a new episode of The Social Business Engine podcast, Bernie Borges speaks with Kurt Shaver, the co-founder and Chief Sales Officer at Vengreso MORE
In the eLearning industry we call this the skills-gap crisis, and it affects both college graduates and skilled trade workers alike. employers were having a difficult time filling jobs, and the survey ranked “Skilled Trade worker” as the toughest job to fill. MORE
Skills Related Topics Sherrilynne Starkie
JANUARY 8, 2018
The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Skills Why How. Writing A foundational skill required to convey ideas, persuade and build influence. Research Skills. Featured Headline Social Media Ottawa skills
Sherrilynne Starkie
JANUARY 23, 2018
They should also have some basic design skills to bring to marketing and communications projects. Photo and image selection are key design skills for social media consultants too. Marketing Ottawa public relations Social Media Content marketing design skillsGreat social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. It takes a lot of design knowledge to develop a social media strategy and plan a program.
Ignite Social Media
SEPTEMBER 13, 2016
And with that, so are the skill sets necessary for an effective social media marketing team. As many social media and digital managers look to staff their teams we would encourage you to consider the following 5 essential skill sets for your social media teams.
Sherrilynne Starkie
DECEMBER 6, 2017
The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow. Hubspot provides recognition of inbound marketing skills and knowledge and Hootsuite demonstrates expertise with essential elements of social media.
Social Media Today
AUGUST 29, 2019
These are the automation skills marketers need to remain competitive in the workplace
Sherrilynne Starkie
SEPTEMBER 18, 2019
LinkedIn has announced that it’s rolling out Skill Assessments, a new way for users to validate their skills to showcase proficiency and boost discoverability. Early results show candidates who complete LinkedIn Skill Assessments are significantly more likely (~30%) to get.
Hootsuite
SEPTEMBER 19, 2019
Social media managers own the skills that brands need in order to succeed on social. 11 important skills for social media managers. The ability to use analytics to prove ROI and create meaningful social media reports is a key skill for social media managers. Skills Social
Socialmedia.biz
APRIL 29, 2019
Social media marketing skills are critically important today. If you want to be a successful social media manager, there are certain skills you will pick up through certification but you have to go way beyond simply creating social media pages and posting content. Analytical skills.
Meltwater
MAY 28, 2019
As we head into graduation season, many newly minted PR professionals are hitting the job market and wondering about the best steps to take as they embark on PR career… Read More >>>. PR & Comms Career Development Digital Transformation
Social Media Today
SEPTEMBER 18, 2019
LinkedIn is rolling out a new tool which will enable users to display their competency in specific work skills, and link to relevant jobs or courses
The Realtime Report
JULY 8, 2019
5 Practical Skills Essential for Success in Business. If you are thinking about opening your own business, then you may be wondering if you have the essential skills needed to be successful. Being a business owner means that you need to show and use your leadership skills at all times.
Rebekah Radice
JANUARY 9, 2018
In the latest episode of the Brand Authority Podcast, I share 4 of the most important digital marketing skills in demand right now that you need to know. The Most Important Digital Marketing Skills in Demand Right Now. The digital world is evolving at a rapid pace.
SocMed Sean
JULY 17, 2018
Thanks to Kevin for sharing his insights on the skills that every marketer should learn. While a college degree is definitely a great place to learn the mechanics of marketing, these “soft” skills can be the difference between becoming a good marketer and a great marketer! Below are 7 important skills that every aspiring marketer should learn. Skill #1: Good Oral and Written Communication. Skill #2: Analytics. Skill #3: Interpersonal Skills.
SocialFish
SEPTEMBER 10, 2015
In the eLearning industry we call this the skills-gap crisis, and it affects both college graduates and skilled trade workers alike. employers were having a difficult time filling jobs, and the survey ranked “Skilled Trade worker” as the toughest job to fill.
Buzz Marketing for Technology
AUGUST 26, 2014
How can you tell the difference between the skills that are necessary and those that are just hype? Checkout Formstack ’s new infographic on the “7 Skills Marketers Need to Succeed.” You might be surprised by which marketing skills are worth developing.
SocialFish
FEBRUARY 14, 2019
In the eLearning industry we call this the skills-gap crisis, and it affects both college graduates and skilled trade workers alike. employers were having a difficult time filling jobs, and the survey ranked “Skilled Trade worker” as the toughest job to fill.
The Realtime Report
AUGUST 3, 2019
Medical Office Administration: The Skills and Education Required. If you want to embark on a career as a medical administrator you will need some basic skills. Communication Skills . The healthcare industry employs around twelve percent of the entire American workforce.
Meltwater
MARCH 2, 2017
In our presentation skills training and public speaking workshops at Mindful Presenter one of the… Read More.
Convince & Convert
JANUARY 5, 2014
Since then, social media – and the skills needed to succeed in it – has changed substantially. 6 Skills You Need to Be a Social Media Professional. Image from Bigstock.com.
The Realtime Report
APRIL 3, 2019
Finding Talented and Skilled Employees – Tips To Help. If you’ve been having a hard time finding talented and skilled employees and it’s now affecting the profits, and the customer experience, then it’s time to take control.
Sprout Social
AUGUST 1, 2019
Managing all of these diverse responsibilities requires social media managers to develop a number of crucial marketing and marketing-adjacent social media skills. You have to constantly refine and develop all nine of the social media skills below to continue advancing in your career.
Meltwater
MARCH 4, 2018
Strong writing skills are more crucial than ever in public relations.Why?As As paid and earned media move closer together and we see branded content continuing to rise in popularity, PR pros… Read More >>>.
The Realtime Report
FEBRUARY 2, 2017
4 Key Project Management Skills That Business Owners Need. Good project and program management skills are crucial for those who own a business. Communication Skills. Leadership Skills.
Social Media Today
JULY 10, 2018
Looking to make LinkedIn more of a focus in your social media marketing strategy? Here are some tips on how to boost your LinkedIn efforts
Forbes Social Media
SEPTEMBER 17, 2019
As the job market has evolved, so too have the skills required of seekers. But when 75% of HR professionals say a skills shortage has made recruiting challenging in recent months, it would appear as though the workforce hasn’t quite kept pace.
Proactive Report
DECEMBER 12, 2017
Forbes made a list of the digital skills they see as the most important and TEKSystems polled 250 CMOs to find out what they’re looking for in 2018. Design skills are highly valued and likely to be more so in 2018.
Social Media Today
JULY 17, 2018
In a new episode of The Social Business Engine podcast, Bernie Borges speaks with Kurt Shaver, the co-founder and Chief Sales Officer at Vengreso
Devumi
DECEMBER 12, 2017
Having the right set of skills is essential for landing the job you want. LinkedIn is giving job seekers a hand in this department with the new LinkedIn in-demand skills notification feature.
Pam Moore
SEPTEMBER 26, 2019
Thought leadership is important for any person and brand wanting to establish themselves as a leader in a particular industry, niche, specific topic, trade or practice. Thought leadership is beneficial for both brands and humans.
Proactive Report
JUNE 11, 2016
The PR industry is still prioritizing traditional PR skills, such as writing, strategic planning and verbal communication skills over the newer digital skills needed today. Most disturbing is the omission of the need for PR talent to have visual content skills.
Social Media Today
JULY 5, 2018
Self promotion is difficult to master, but you don't have to be obnoxious to actively boost your personal brand
Rebekah Radice
JANUARY 9, 2018
In the latest episode of the Brand Authority Podcast, I share 4 of the most important digital marketing skills in demand right now that you need to know. The Most Important Digital Marketing Skills in Demand Right Now. The digital world is evolving at a rapid pace.
Pam Moore
NOVEMBER 12, 2017
Learn the foundational skills to build your career and your business. Are you a digital or social marketer wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions?
WebInKnow
MARCH 5, 2019
I’ve found that the best websites are built by a team of people who collectively have these skills: Graphic Design, Content Creation, Platform-Specific Developmental, and Search Engine Optimization.
Myrland Marketing
OCTOBER 19, 2012
THERE’S SOME CONCERN OUT THERE A frustrated connection in one of my LinkedIn groups asked why skills that have nothing to do with her skills are being added and endorsed by her connections. She felt these skills were at odds with her expertise, and wanted to know why it’s happening. First, LinkedIn offers others suggested skills to [.].
Social Media Today
MAY 15, 2018
LinkedIn's adding some new tools to help job seekers better understand their potential fit, and employers to better filter their applicants
Convince & Convert
MAY 3, 2017
Learn the most important traits and skills to look for when hiring a social media manager. They’re not really skills. So the third thing that I would say is really important is to look to hire someone who has some skill with multimedia.
Oktopost
JUNE 12, 2018
Social-savvy and trend-driven may be the basic social media skills, but these are no longer enough to master the field. College is important, we know. But the theoretical approach to learning isn’t always relevant or practical enough for the real world, and certainly not for marketers. As social channels continue to evolve, so do the […]. Social Media Marketing Content Marketing Social Analytics Social Media Strategy
Proactive Report
FEBRUARY 6, 2018
The TEKsystems report on the Top Digital Skills CMOs are looking for in 2018 has analytics top of the list. In a recent post PR News stated “Data analytics and insights will be more valuable on your resume than “people skills” or great writing.”
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