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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Skills Why How. Research Skills.

Skills 334
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Must have graphic design skills for social media consultants

Sherrilynne Starkie

Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. They should also have some basic design skills to bring to marketing and communications projects. It takes a lot of design knowledge to develop a social media strategy and plan a program.

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New LinkedIn Endorsements

Sherrilynne Starkie

LinkedIn, the professional social network, has recently introduced ‘endorsements’, a feature that makes it easier for people to recognize their connections’ skills and expertise. A LinkedIn member can suggest additional skills to those listed as well. Branding you: using social media to find a job.

LinkedIn 373
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Top five: New features from social network giants

Sherrilynne Starkie

Top five: New features from social network giants. This week's top five social media must-know news includes new features from Facebook, Google, Instagram and Linkedin. LinkedIn has launched 'How You Match' a feature that lets users understand how their skills and experience matches potential employers' needs.

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7 Skills Every Marketing Student Should Learn And Why They Matter

SocMed Sean

Thanks to Kevin for sharing his insights on the skills that every marketer should learn. While a college degree is definitely a great place to learn the mechanics of marketing, these “soft” skills can be the difference between becoming a good marketer and a great marketer! Skill #1: Good Oral and Written Communication.

Skills 220
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6 Content Marketing Skills You Need to Succeed in 2021

Sherrilynne Starkie

It looks like the WFH trend will continue throughout 2021 so here’s my top six content marketing skills you’ll need to succeed in 2021. Writing is a foundational skill required to convey ideas, persuade and build influence. Social networks are increasingly optimised to promote video content first.

Skills 195
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Five Effective Instagram Post Ideas for B2B Businesses

Webbiquity SMM

I especially like this one, in which they share graphs that help you quickly identify the best types of posts on each social network. You can easily create carousels like these using a tool like Lightricks Photoleap , even if you have zero design skills. To get the best results, you should combine organic methods with ads.

B2B 180