Social Media Strategies Summit

FEBRUARY 20, 2025

Take the time to share a kind, informational, educational response, such as providing extra resources around the issue theyre discussing or a phone number for someone they can speak to about it. Lets be honest government social media isnt always rainbows and butterflies.

Communities 158

Communities Engagement Posterous Social Media 158

Social Media Strategies Summit

FEBRUARY 4, 2025

Despite many organizations having to work with tight budgets and limited resources, theres no shortage of innovation in the world of social media marketing for non-profits. So it makes sense for the organization to use its social channels for sharing valuable assets that speak to common non-profit pain points.

Campaign 227

Campaign Social Media Instagram Organization 227

Sprout Social

JANUARY 15, 2025

Download existing TikTok content and resources Download your existing TikTok content, data and other resources and as soon as possible, as it is unclear what access to the app will look like if there is a nationwide shut down. Here are four steps you can take right now to prepare for the ban.

Brands 126

Brands Influencer Hosting YouTube 126

Webbiquity SMM

AUGUST 26, 2024

It helps them target the right customers, automate tasks, and even predict trends, freeing up time and resources. Is AI marketing helpful for small businesses? AI marketing is a superpower for small businesses. The truth of today is, AI as a force behind social media marketing—much like any other marketing—has transformative potential.

Social Media 207

Social Media Sentiment Marketing Analysis 207

Convince & Convert

AUGUST 29, 2024

Moreover, the potential for monetization can be an incentive to invest more time and resources into creating high-quality videos, leading to better content and a more engaged audience.

YouTube 138

YouTube B2B Reputation Video 138

Sprout Social

APRIL 11, 2025

These resources explore ways brand in highly regulated industries can thrive on social while following compliance best practices.

Industry 66

Industry Resources Social Media Brands 66

Sprout Social

AUGUST 30, 2024

This includes: Instant support via chatbots and an FAQ resource Real-time support from live chat or phone Additional personalized support via email or text messages Source As noted earlier, no two customers are the same in terms of their needs and expectations. Note the “Quick answer” at the top of each query.

Knowledge Base 129

Knowledge Base Forums Loyalty Issues 129

Sprout Social

JULY 23, 2024

These fears prevent brands from resourcing teams appropriately and fully developing an online presence—leading to team burnout, lackluster results and unsatisfied customers. There are countless examples of brands who value customer-centricity in their stores or call centers, but they leave mentions and DMs unresponded to for the world to see.

Social Media Management 120

Social Media Management Sentiment Transportation Embedding 120

Convince & Convert

JULY 31, 2024

You can look for future posts from me on how we’ve approached the rollout of Generative AI at LT, where I’ll dive into strategies for leadership, communication, learning, governance, and reinforcement to drive AI adoption in your teams.

Exercises 145

Exercises Training Team Company 145

Social Media Strategies Summit

DECEMBER 14, 2023

The least resource-intensive way to achieve the needed familiarity and credibility is to create evergreen content and long-form articles. Highlighting UGC, prioritizing customer-oriented resources, and putting user needs before profits are just some of the tactics that work. They can purposefully implement their newfound knowledge.

Content 276

Content Marketing Loyalty Collaboration 276

Hootsuite

JANUARY 17, 2025

Develop useful resources and thought leadership Effective advocacy campaigns rely on the social element of social platforms. That means you need to create resources that build momentum. Your organization likely has existing information and campaign resources. Thought leadership is also important here.

Social Media 97

Social Media HootSuite How To Policies 97

Oktopost

JANUARY 30, 2025

Keeping your social media inclusive: Tools and resources for testing accessibility Accessibility is an ongoing commitment, not a one-and-done task. Use professional but plain language to cater to a diverse audience. Short sentences without fluff tend to get read more often than long, wordy posts.

B2B 130

B2B Social Media Engagement Hashtag 130

Oktopost

OCTOBER 20, 2024

Social listening demands more advanced tools capable of analyzing massive data and extracting meaningful insights, usually involving a higher investment in technology and resources.

Sentiment 139

Sentiment B2B Patterns Analysis 139

Pam Moore

MARCH 26, 2025

Subscribe here-> Mind and Machine The series will include webinars, podcasts, free resources, events, special guests and more! In this series we will explore the powerful partnership of Humans and Machines. The post Brand Identity, AI, and the Human Shift No Ones Talking About first appeared on Pam Moore.

Brands 146

Brands Loyalty Team Energy 146

Oktopost

JULY 21, 2024

Here’s another pro tip: utilize the resources around you. From on-brand images and template carousels for case studies to editable designs for statistics, these resources will help you repurpose content faster and ensure a consistent, on-brand design experience for your audience. All you’ll need to do is swap out the text.

Social Media Management 118

Social Media Management Products Social Media Tips 118

Webbiquity SMM

DECEMBER 10, 2024

Short reel ads and video post ads may be the best content distribution resources for you. Pro-tip: Videos, images, and blog posts are marketers’ top favored content distribution resources. Pro-tip: Use paid advertisement to reach a wider audience. Source: HubSpot In short, focus on creating relevant content based on the platform.

B2B 144

B2B Strategy Content Hubspot 144

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Advocacy content can include everything from job postings to blog articles to industry resources to new product launches. Yup, these influencers and brand ambassadors have been under your nose all along.

HootSuite 111

HootSuite Guidelines How To Sentiment 111

Oktopost

AUGUST 21, 2024

In either case, the creator uses their resources and inspiration to generate the content. However, simple encouragement can be all it takes to inspire employees to post brand-related content, especially when you provide the right tools and resources. UGC can be organic, made out of appreciation for the product, or paid.

UGC 106

UGC B2B How To Authentication 106

Webbiquity SMM

OCTOBER 10, 2023

Time and Resource Efficiency Marketers are always looking for ways to improve efficiency, and AI-powered GIF converters deliver in this regard. They streamline GIF creation, saving time and resources.

Social Media 266

Social Media Marketing B2B ROI 266

Oktopost

OCTOBER 8, 2024

The more you position yourself as a knowledgeable resource, the more opportunities you’ll create. By integrating these tools into your routine, you’ll have the resources to establish yourself as a thought leader while maintaining a strong, authentic presence in your industry.

B2B 118

B2B Trends Industry Authentication 118

Social Media Strategies Summit

FEBRUARY 28, 2023

But generally speaking, they might include some or all of these: Sharing links to informational resources. Michigan Department of Natural Resources (MDNR) stepped up to the plate, creating a Twitter thread to share news and announcements as the crisis continued. That way, you can ensure your messaging is focused and consistent.

Strategy 238

Strategy Construction Resources Press Release 238

Convince & Convert

NOVEMBER 12, 2024

This strategic use of AI allows B2B brands to maintain a strong presence without overwhelming resources. AI-driven tools help marketers identify content trends, optimize campaign timing, and predict customer needs.

B2B 159

B2B Trends Social Media Case Study 159

Ignite Social Media

MARCH 13, 2025

Tools and Resource Evaluation The right social media management tools can streamline workflows and provide valuable insights into your brand’s performance. From the rise of TikTok to the integration of AI-powered features across platforms, staying current with industry changes is crucial for social media success.

Social Media 103

Social Media FeedBurner Review ROI 103

Social Media Today

DECEMBER 1, 2024

Bluesky is on the rise, but it could struggle to compete with better-resourced competitors.

Compete 198

Compete Resources 198

Social Media Strategies Summit

NOVEMBER 14, 2024

Beyond this, Brett relies on several resources to spot and evaluate trends before they’re played out. “We discuss the trends, determine which ones are worth our time, which ones are going to last a little longer, which ones are fizzling out, and then we’re able to create content based on our findings.”

Trends 264

Trends Brands Education Instagram 264

Social Media Strategies Summit

DECEMBER 15, 2022

Now, when talking about content — be it in the form of blog posts, social media posts, e-books, videos, downloadable resources, infographics, etc. This approach makes the resource a high-value piece of content that doesn’t just grab user attention. No one will waste precious time reading resources with nothing new or helpful.

Engagement 263

Engagement Content Survey Publishing 263

Ignite Social Media

NOVEMBER 12, 2024

I’m curious what the right staffing and/or resource allocation for social media would be for our brand. Before diving into the questions an audit can/should cover – the essential question to answer is: Does my brand need to conduct an audit in the first place? I’m not sure what my brand’s budget on social media should be.

Social Media 78

Social Media FeedBurner MySpace Resources 78

Hootsuite

DECEMBER 4, 2024

After the first year and a half, we decided to focus our energy and resources in a more strategic way, not everyone, everywhere,” Li says. You can use social media to get insights on what kinds of posts perform the best, so you can focus your resources and time on the types of content that your audience cares most about.

Class 103

Class Survey YouTube Analytics 103

Sprout Social

JANUARY 9, 2025

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? Identify opportunities to use AI in current projects Leffer advises leaders to ask about AI in team discussions to help teams understand how this new resource connects to their day-to-day work.

Marketing 106

Marketing Team Collaboration Training 106

Social Media Strategies Summit

JANUARY 30, 2024

They couldn’t just delete accounts with low followings because those profiles might just be struggling due to a lack of resources. Even though these people weren’t professional communicators, there was a clear opportunity to help them create better, more helpful social media content by sharing best practices and educational resources.

Social Media 262

Social Media Strategy Case Study Education 262

Oktopost

NOVEMBER 27, 2024

Examples of great SEO strategies : Build a resourceful and focused glossary : Oktopost’s B2B Social Media Glossary is a great example of a content resource designed to improve SEO. Offering a comprehensive, valuable glossary of industry terms becomes an essential resource for both users and search engines.

B2B 77

B2B Strategy Case Study Marketing 77

Buffer Social

FEBRUARY 17, 2025

You need to add not just the engagement metrics but also prove you’ve made informed decisions to get the value of money & resources. A dashboard template frees up time and resources to create content & nurture audience engagement. So, they need more explainers behind your marketing strategy.

Social Media 113

Social Media How To Analytics Metrics 113

Buffer Social

FEBRUARY 13, 2025

Each week follows a strategic content mix: one post sharing technical insights from current consulting work, another analyzing relevant industry trends, or offering practical resources or frameworks. I make all resources freely available without requiring email signups or other commitments.

Consultant 91

Consultant LinkedIn Process Case Study 91

Sprout Social

JANUARY 24, 2025

Need to focus your resources? You’ll learn more about what UK consumers expect from brands in 2025 and how to build stronger business cases for resources. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. The UK Sprout Social Index is here to help.

Trends 101

Trends Social Media Loyalty Authentication 101

Oktopost

DECEMBER 17, 2024

Provide training and resources Not all employees are familiar with content creation or social media best practices. This resource can inspire posts while ensuring alignment with your brand’s tone and messaging. Offering workshops or on-demand guides can boost their confidence.

Examples 116

Examples Content Authentication B2B 116