Social Media Strategies Summit

JANUARY 15, 2025

He also recommends plenty of other resources (like newsletters, podcasts, and conferences) that are worth your attention. Jessie Brown is the Social Media and Communications Specialist at the Iowa Department of Natural Resources and was previously a Vice President for the Government Social Media Member Council.

Social Media 237

Social Media Marketing LinkedIn Consultant 237

Sherrilynne Starkie

JANUARY 8, 2018

Project plans, timelines, resources and budgets, activity reports, program evaluation. Analytics The tools that support analysis Google analytics, QuickSprout, KissMetrics, Brandwatch, Moz, Cision, Trackur, Sysomos, Simply Measured, more. Strategy Development. Planning & Project Management Efficient execution and effective campaigns.

Skills 334

Skills Social Media Sysomos Diagrams 334

Social Media Strategies Summit

MAY 25, 2021

Facebook can be a helpful resource in that mission. Facebook has developed many tools, resources, and best practices to help you better reach and connect with your followers. If resources allow, your agency may want to consider developing a messenger bot that responds and interacts with followers automatically.

Communities 235

Communities Engagement Facebook Authentication 235

Social Media Strategies Summit

DECEMBER 14, 2023

The least resource-intensive way to achieve the needed familiarity and credibility is to create evergreen content and long-form articles. Highlighting UGC, prioritizing customer-oriented resources, and putting user needs before profits are just some of the tactics that work. They can purposefully implement their newfound knowledge.

Content 224

Content Marketing Loyalty Collaboration 224

Ignite Social Media

SEPTEMBER 11, 2023

No company feels like they have enough resources for what social media requires. Whether you have a large team at a large corporation or a small team at a start-up, you’ll probably find insufficient resources allocated for social media management. Therefore, content production is one of the largest challenges.

Team 174

Team Social Media Social Media Management Marketing 174

Jon Loomer

NOVEMBER 25, 2024

Aspect Ratio Grid Let’s jump right to the most important resource that you’ll want to save for later. Recommendation Sources There are a few resources that I relied upon when creating my grid. While the table mentions it as an option, this resource actually recommends it.

Feedly 161

Feedly Feed Groups Groups 161

Social Media Strategies Summit

SEPTEMBER 13, 2024

As a government agency social media marketer, you have a lot of demands on your time — and limited resources to deal with them. Make a case to add new resources. So, it’s essential you focus on the social channels that deliver the biggest impact for your organization. Terminate accounts , as necessary.

Platform 228

Platform Policies Guidelines Social Media 228

Social Media Strategies Summit

JANUARY 30, 2024

They couldn’t just delete accounts with low followings because those profiles might just be struggling due to a lack of resources. Even though these people weren’t professional communicators, there was a clear opportunity to help them create better, more helpful social media content by sharing best practices and educational resources.

Social Media 208

Social Media Strategy Case Study Education 208

Social Media Strategies Summit

NOVEMBER 4, 2021

This brand decided to put together a resource for potential customers who needed hard evidence regarding the brand’s claims. Doing so created a resource like no other, illustrating what potential users can expect from a software solution such as its own. Source: snapengage.com. Go into Detail. Example: GILI Sports. Example: CXL.

Content 223

Content Marketing Compete Case Study 223

Ignite Social Media

OCTOBER 7, 2024

Our inaugural 2024 Social Media Trends survey asked marketers “How Much is AI Impacting your Need for Social Media Resources” and the results revealed that AI is emerging as a powerful ally rather than a job-stealing threat. Only 5% indicated AI was significantly increasing their need for resources.

Marketing 145

Marketing FeedBurner Skills MySpace 145

Social Media Today

DECEMBER 1, 2024

Bluesky is on the rise, but it could struggle to compete with better-resourced competitors.

Compete 159

Compete Resources 159

Social Media Strategies Summit

FEBRUARY 28, 2023

But generally speaking, they might include some or all of these: Sharing links to informational resources. Michigan Department of Natural Resources (MDNR) stepped up to the plate, creating a Twitter thread to share news and announcements as the crisis continued. That way, you can ensure your messaging is focused and consistent.

Strategy 175

Strategy Construction Resources Press Release 175

Social Media Strategies Summit

FEBRUARY 23, 2024

Wisconsin Department of Natural Resources Wisconsin Department of Natural Resources (WiDNR) punches above its weight when it comes to YouTube Shorts: despite only having 8,500 followers on YouTube, its Shorts regularly rack up thousands of views and hundreds of likes. As a former NASA engineer, he’s the perfect fit for MIT’s audience.

Examples 204

Examples YouTube Transportation Video 204

Social Media Strategies Summit

OCTOBER 7, 2022

Use it to paste links to blog posts and other resources that work well on social at any time of year. As well as a space to plan all your posts, it incorporates various Trello lists for: Saving helpful marketing resources. That makes it one of the most comprehensive resources we’ve found. Download it here.

Template 226

Template Templates Content Small Business 226

Oktopost

SEPTEMBER 22, 2022

Additional Resources. In this episode, host Jennifer Gutman mentions additional resources to enrich your lead scoring, nurturing, attribution, and segmentation with social engagement data inside of the following marketing automation platforms: Marketo, Hubspot, & Eloqua.

Data 174

Data Engagement Hubspot B2B 174

Ignite Social Media

JULY 6, 2023

Maximize Efficiency: Time is a valuable resource, so finding ways to maximize your content creation efforts is crucial. Utilize Available Resources: Collaborate with your marketing team to leverage their expertise and support in your personal branding journey.

Social Media 174

Social Media Tips Authentication Resources 174

Jon Loomer

SEPTEMBER 23, 2024

At the end of each section, I provide a list of resources for deeper learning. RESOURCES: How to Use Google Tag Manager to Manage the Facebook Pixel and Events What is the Meta Pixel? I also have a resource that generates the code if you are adding it to a page manually. Let’s get to it… 1. Use partner integration.

Conversation 157

Conversation Advertising API Eventful 157

Jon Loomer

OCTOBER 9, 2022

Additional Resources. If you have questions related to the process of running political and social issues ads, check the following resources: Ad Restrictions Best Practices. So, build in a week for approval prior to the restriction period. Submit your ad by October 25, if you can. Elections Hub. Elections FAQ.

Issues 184

Issues Facebook FAQ Resources 184

Social Media Today

APRIL 10, 2024

The hub will provide key information and insight for those looking to use Meta's dev resources.

Resources 145

Resources 145

Webbiquity SMM

MAY 9, 2023

Efficient Resource Allocation: Social media marketing can be time-consuming and resource-intensive. It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. By setting goals, you can prioritize your efforts and manage your budget efficiently.

Social Media 293

Social Media Tips Marketing HootSuite 293

Janet Fouts

NOVEMBER 10, 2022

She’s also launched a community for family caregivers to share stories, swap tips, and support each other in a community where she’ll be sharing resources and more. After all, we are all better off when we lift each other up! Sign up here. Connect with Lynn. Book Website. Business Website. Instagram.

Training 192

Training Communities Organization Resources 192

Convince & Convert

MARCH 14, 2024

If you’re looking for more resources to execute campaigns and deliver on large-scale projects, you tend to look to agencies for this as they execute on what you already have planned or an already-existing strategy as they have more “hands on deck.” Do you have enough internal resources? Do you know the timing needed for this project?

Consultant 143

Consultant Project Cost Resources 143

Social Media Today

DECEMBER 1, 2024

Bluesky is on the rise, but it could struggle to compete with better-resourced competitors.

Compete 138

Compete Resources 138

Social Media Strategies Summit

AUGUST 5, 2022

We recently worked with our campus counseling and psychological services department to share mental health resources and provide information on student services. Social Media Today is a great resource to see what trends are happening. I enjoy collaborating with colleagues and thinking of creative ways to amplify content.

Collaboration 49

Collaboration Trends Instagram Team 49

Waxing UnLyrical

SEPTEMBER 24, 2021

Resources I used time and time again include: MarinStatsLectures (my cohort, Bill Zarbock , pointed me to these, and I can’t thank him enough). Personally, I did not find the resources we were originally pointed to – Codecademy and DataCamp – very helpful, perhaps because the free trial was too limited for me.

Analytics 246

Analytics Questions Class Data 246

Webbiquity SMM

FEBRUARY 16, 2021

Check out how NapoleonCat did it: Another great way to use this strategy without keeping a focus on your company is to promote useful resources that help your target audience. For example, if you help small businesses grow online, you can create a list of startup resources on your website and share it on Instagram.

B2B 282

B2B Examples Company Instagram 282

Social Media Strategies Summit

FEBRUARY 9, 2023

Really devote the time and the resources that you need to make that successful.” Choose Your Social Media Management Tools Spending less time scheduling social media posts and gathering data is in your best interests when resources are tight. But how does it work in practice? “We’re

Social Media 204

Social Media Energy How To Tweetdeck 204

Convince & Convert

JULY 2, 2024

When we asked about the biggest barriers that higher ed marketers face, the two top answers were: Lack of time Lack of resources Anecdotally we’ve seen this with clients who have limited freedom to hire new staff or implement new strategies. In contrast, only 18% of higher education marketers are prioritizing resources for YouTube.

UGC 131

UGC Marketing Education YouTube 131

Sprout Social

JANUARY 15, 2025

Download existing TikTok content and resources Download your existing TikTok content, data and other resources and as soon as possible, as it is unclear what access to the app will look like if there is a nationwide shut down. Here are four steps you can take right now to prepare for the ban.

Brands 118

Brands Influencer YouTube Hosting 118

Social Media Strategies Summit

JUNE 24, 2024

And all those resources are free to download and print. Their Pinterest strategy is dedicated to promoting the brand’s Printables subdomain, which is full of ideas for useful things you can print—think greeting cards, coloring templates, productivity planners, and way more.

Brands 217

Brands Marketing Influencer Fashion 217

Jon Loomer

OCTOBER 18, 2023

Yet, despite machine learning and AI resources, Meta can’t do anything about it. What’s frustrating is that these scams are so easy to detect. Some are word-for-word copies. Even when they’re in a language I don’t speak, it’s obvious they’re following the same playbook. You’d think that eliminating this garbage would be a high priority.

Facebook 172

Facebook Resources Communities 172

Social Media Strategies Summit

MARCH 9, 2023

Time is one of the most precious resources in social media for government agencies. Far from placing her team under greater scrutiny, this approach helped leadership understand how under-resourced they were. “We When resources are tight, it’s important to hone in on trends likely to yield the best results. “We

Team 190

Team How To Social Media Management Trends 190

Jon Loomer

MAY 12, 2021

I’ve created a number of resources that can help you: 1. iOS 14 Resources Page. Experiment. Find solutions. This is no time to be stubborn and stuck in your ways. How I Can Help. I know this is overwhelming. This is a collection of all ways that I can help on this topic in one place. iOS 14 FAQ.

Advertising 217

Advertising Facebook Aggregator Eventful 217

Jon Loomer

JANUARY 4, 2023

For more resources on pixel events, go here. . – CURRENCY: USD. Here’s what I get… You then copy that code and place it (with opening and closing SCRIPT code) within the header of the purchase confirmation page. Lots of Potential. This approach should work for any of the standard events.

Eventful 203

Eventful Facebook Price Process 203

Social Media Strategies Summit

JANUARY 16, 2025

Start By Creating and Sharing DEIB Resources As social media pros, your first thought is often to jump straight into content planning and creation. We set the pathway forward and modeled this culture and work for our colleagues, says Karla. But before you start sharing diverse stories, its vital that you lay the groundwork, Karla explained.

Social Media 130

Social Media Content Guidelines Education 130