Blogger Relations: Know Your Audience
SEPTEMBER 12, 2011
Last month, ConAgra, the company that owns the brand, and Ketchum , their PR firm, invited food and mom bloggers to a night out with “ Ultimate Cake Off host George Duran and (my favorite) food analyst Phil Lempert. Turns out, upon finding out, bloggers were not pleasantly surprised. Clearly bloggers are not the right medium for this kind of event. The catch? Sure, 62.5
Bloggers important in PR
MARCH 28, 2012
Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable. Bloggers are here to stay and the PR industry is beginning to embrace them. 54% said they have built a rapport with bloggers.
#FollowFriday: For Bloggers, By Bloggers
FEBRUARY 25, 2011
Well, this isn’t a #FollowFriday for a particular person; rather a site that is written for bloggers by bloggers. The brain child of Danny Brown and contributed to by Joey Strawn , Frank Dicksinson , Aaron Lee , and Judy Dunn , For Bloggers, By Bloggers is chock full of tips for everyone interested in blogging to the most sophisticated blogger. Get my drift?
Are Bloggers Community Managers?
SEPTEMBER 26, 2011
Are all bloggers also community managers? Are Bloggers Community Managers? Some bloggers are (whether they know it or not) community managers; others are new media journalists, content curators, or simply diarists. When a blog collapses, the most common outward culprits are blogger burnout or failure to thrive. So What’s a Blogger to Do? Finance , Yahoo!
How To Become An Ethical Blogger
SEPTEMBER 24, 2015
Therefore, bloggers should be made aware of the do’s and don’ts of blogging, both, the new and seasoned ones. Fulfilling this need, I bring forth a framework of the norms of ethical blogging to inspire every blogger, especially the newbie, to help become ethical bloggers. Are you an ethical blogger? Bloggers may define or interpret them differently. Thanks.
Blogger Integrates With Google+
Small Business Mavericks
OCTOBER 25, 2011
Well, that integration is happening right now for Blogger, the Google blogging platform. I’ve kept it no secret that I’m a fan of WordPress on your own domain name, but there are still people who would rather use Blogger as a free blogging platform. If you are a Blogger user and a Google+ user, then I believe integrating your two accounts will cause a big boost in your blog. Blogger has done a lot to help new businesses go online. It’s a decent place for new small business bloggers to their start in the blogosphere.
Blogger Outreach: Three Steps to a Successful Program
SEPTEMBER 27, 2011
Going through the list of questions, there were a lot around finding the right bloggers to pitch for your product or service. Finding the Right Bloggers. There are multiple tools you can use to find the right bloggers to pitch: Vocus (paid). They are the first step in developing your list of bloggers to reach. Blogger Outreach. Cision (paid). Burrelles (paid).
15 Amazing Women Bloggers You Should Get to Know
DECEMBER 27, 2011
As I wrap up the year I want to take a moment to share with you 15 amazing women bloggers I’ve gotten to know, respect and learn from on a daily basis. SarahinTampa Another amazing tech blogger, Sarah brings her experience in the financial, retail and software industry to TechCrunch where she is always on top of the latest news, gadgets and mobile apps. Amber Naslund. Really.
The PR Pro and Blogger Manifesto
JUNE 30, 2011
A few weeks ago, I spoke at the Vocus User’s Conference about the PR pro and blogger relationship. Part of that presentation (and something I developed for the presentation Danny Brown and I did at BlogWorld ) was a PR pro and blogger manifesto and many people asked if I would blog it. The PR Pro and Blogger Manifesto. Understand the blogger’s goals. Awesome!
Bloggers Unite Today Around Food
OCTOBER 15, 2011
Blog Action Day in 2011 is a collaboration among 2,250 bloggers in 100 countries who come together to write about one topic on each of their blogs today — October 16, 2011 — and this year’s topic, in conjunction with World Food Day , is the f-letter word. If you are inspired to add a comment with your thoughts, please visit Bloggers Unite Today Around Food in your browser.
9 Awesome Tools for Content Authors and Bloggers
MARCH 21, 2015
The app highlights common errors and catches wordy sentences, adverbs, passive voice, and dull, complicated language: 9 Awesome Tools for Content Authors and Bloggers is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Content marketing isn’t easy. It requires discipline, focus, and a lot of hard work. Congratulations — you’re in luck! 5 Content Idea Tools.
Four (of the) Worst Practices for Pitching Bloggers
NOVEMBER 23, 2015
Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Best practices in blogger outreach , social PR, guest blogging and related topics have been covered here previously. It’s also challenging to do well.
How to Own Your Blogger Outreach Process
Convince & Convert
FEBRUARY 24, 2015
At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Because I live in the world of blogger outreach, I’m always asking what other marketers are doing in order to see outside my world and stay an expert. Why Bloggers?
Blogger relations – you’re doing it wrong
AUGUST 15, 2012
At least I was in the “to” line, but there was no effort whatsoever to address me personally – even a “Dear Blogger”, which still triggers the “delete” button for me, would be a step up from this. blogger relations communications pitching pr public relationsHere’s how it read: From : [.] gmail.com. Sent : Wed, Aug 15, 2012 at 3:02 AM.
#FollowFriday: The Friendly Blogger
MARCH 25, 2011
Well, Lisa Drubec had it all figured out when she named her blog The Friendly Blogger. FollowFriday: The Friendly Blogger originally appeared on Spin Sucks on March 25, 2011. FollowFriday Social Media friendly blogger link building lisa drubec SEM SEOThat was just me? Not only is she friendly, she’s hysterical. And that is why she is today’s #FollowFriday.
Two Examples of What NOT to Do When Asking Influential Bloggers For a Link
JULY 6, 2012
Editorial in-content links, the most valuable kind of links today, are impossible to get without contacting people; even if you have a few friends among influential bloggers in your niche that you can ask for a favor to guest post on their blog or just to insert an anchor text link to the existing post, eventually you will run out of them, and new backlinks will be waiting to be made.
Podcasting: The New Frontier for Women Bloggers
AUGUST 18, 2016
The post Podcasting: The New Frontier for Women Bloggers appeared first on Spin Sucks. The data is clear, podcasting is on the rise and doesn’t appear to be stopping. Here are five steps to get you started and on your way. Related Stories Four PR Podcasts to Add to Your List Why Podcasts Work: Five Reasons to Start One Seven Podcasts to Add to Your iTunes Feed.
4 of the Best Blogger Outreach Strategies
Convince & Convert
FEBRUARY 26, 2015
Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. To complete that guide, I want to provide a wrap up of my favorite blogger outreach examples from the past year.
How Smart Nonprofits Do Blogger Outreach Right
APRIL 28, 2014
My presentation for the Grouphigh Outreach Marketing Summit. Enjoy! ————– ( photo credit ). Related Posts How to Lead Your Way to a Social Organization BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups Community Management Fundamentals Five Web Design Trends to Watch Adapt Your Website to a Mobile World Did You Miss? 22 MUST READS of 2013.
Top tips for bloggers and brands
SEPTEMBER 17, 2012
Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo). Should the blogger tweet throughout the event? Think long-term.
Two Tools for Bloggers
APRIL 3, 2011
Isn’t it fun being a blogger? Two Tools for Bloggers originally appeared on Spin Sucks on April 3, 2011. You’re always trying to keep up with the latest and greatest without (in most cases) spending any money. People are talking apps and tablets and eReading and you’ve just figured out WordPress and how to optimize each blog post. But I’m here to help!
Guest Bloggers Wanted
JULY 6, 2012
Please continue reading Guest Bloggers Wanted and leave a comment if inspired. You used to read guest blog posts every Friday. Veteran and amateur writers sent me proposals and I worked with them to publish articles that inspired you to read, comment, like, and share. Among the more popular: How Social Networking Makes Us Less Social by Christopher Roberts. The well of voices is dry.
Presenting as Shock Jocks… Or Bloggers?
JUNE 11, 2011
Blogging Events Shonali Burke Social Media Speaking #bweny alienating your audience bloggers blogworld presentation skills shock jocksMuch has already been written about BlogWorld at which, for the most part, I had a really great time. While there have been a ton of recap posts, here are some from Arik Hanson , Justin Goldsborough and Chuck Hemann to get you caught up. It was boring.
Bloggers Block – When The Words Just Won’t Come
SEPTEMBER 30, 2012
Blogger’s block sucks more. Blogger’s block, on the other hand, is a bit more challenging. And for me, blogger’s block occurs when I not only can’t write on my own blog, but often stops me from being able to do all the other activities that come with blogging. Frustrated courtesy of M artinaK15 on Flickr via Creative Commons Writer’s block sucks.
How To Get Results From Your Blogger Outreach Campaign
APRIL 13, 2011
Bloggers are a unique breed. This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. Part of the strategy included reaching out to bloggers in the nonprofit space in hopes that they’d write a blog post about the grant. An additional 103 bloggers participated throughout March. Results. How we did it.
The Key to Starting a Blogger Outreach Program
AUGUST 25, 2011
We talk about the key to starting a successful blogger outreach campaign. So, learn the key to blogger outreach and make fun of me at the end. Then come back here and tell us what you think the key is to blogger relations. The Key to Starting a Blogger Outreach Program originally appeared on Spin Sucks on August 25, 2011. I’m going to be frank. I do.
What the Best Bloggers Do Right
Convince & Convert
APRIL 24, 2015
So what are the qualities or distinct characteristics that mark these super bloggers, setting them on a plane higher than us lesser mortals? Write Often In a Curata study of over 400 business bloggers, they found that the best bloggers—one’s with over 10,000 page views or more per month—shared some similar traits. Last time I checked , 3.75 Your guess is as good as mine.
Bloggers Unite! A 10-Point Guide for Blogger Collaboration
Convince & Convert
DECEMBER 20, 2012
Here’s a blogger collaboration guide to get you started: Note: If you’re already doing some blogger collaboration, check your activity against this list. Click to read more » Blogging and Content Creation andy crestodina blogger collaboration blogging content creation social networkingWeb marketing isn’t a solo endeavor. How many of these ten points have you got covered?
How Smart Nonprofits Do Blogger Outreach Right
MAY 2, 2014
Related Posts Awesome Nonprofit Social Media Decks from #14NTC How Smart Nonprofits Do Blogger Outreach Right BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups How to Lead Your Way to a Social Organization Get Open Community on Audible Why They Don’t Follow You On Instagram. Here’s my presentation from the GroupHigh Outreach Marketing Summit. Enjoy. photo credit ).
6 apps that will make you a better blogger right now
DECEMBER 4, 2016
Want to up your game as a blogger? These apps will make that sooo much easier! Social Media Tips and Tricks Social Media Tools blogging
3 Ways to Identify Influencers for Your Blogger Outreach Campaign
JULY 17, 2013
So, you’re about to kick off a Blogger Outreach campaign. If you have a blog and you haven’t planned to do blogger outreach – you need to start planning. The point of this post isn’t to sell you on the idea of blogger outreach. This resource can be a one-off piece of content like some sort of authoritative ‘Best bloggers in X industry’ type of starting point.
Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign
MARCH 26, 2012
You might remember my telling you about this ; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe. Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign. The project.
Meet Imogen: A Fake Wannabe Guest Blogger
APRIL 4, 2012
Please continue reading Meet Imogen: A Fake Wannabe Guest Blogger and leave a comment if inspired. Related articles you may enjoy: Meet Everett Bogue: A Blogger Who Only Wants Blog Readers Who Tweet Because Everyone Else is a Low-life. The Downfall of the Inconsistent Blogger. On the heels of my popular advice why some people suck at emailing me requests to publish their guest blog posts, I received a message with the following subject line: Professional Copywriting for Sci Fi Talk. Alas, no. Howdy Ari, I hope you’re keeping well. Very best, Imogen.
7 Essential Negotiation Skills for Bloggers and Marketers
FEBRUARY 21, 2017
Simply muttering the word “negotiation” can strike fear into many bloggers and marketers. However, bloggers and marketers need negotiation skills as much as they do their creative process. Bloggers and marketers that embrace negotiation, honing those vital skills, will certainly reach new levels of success. Reasons Bloggers and Marketers Need Negotiation Skills.
SEO for Bloggers: A Basic Explanation
FEBRUARY 6, 2017
Just reading that phrase can make some bloggers break into cold sweats. More often, bad SEO is a matter of bloggers thinking, “more is better.” The post SEO for Bloggers: A Basic Explanation appeared first on ProBlogger. By ProBlogger SEO Expert Jim Stewart of StewArt Media. Search Engine Optimisation. What is SEO? It’s not a way to cheat or game the system.
The Best Free (or Cheap) Tools for Blogger and Influencer Outreach
APRIL 30, 2013
Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Finding Bloggers and Influencers. Just search on something like “fashion blogger,” “foodie” or whatever topic you need and you’re on your way. But the same general approach applies to any industry. Each tool is free unless otherwise noted.
Bloggers: Let Your Content and Your Readers Breathe
JULY 29, 2014
Blogging Content Marketing Uncategorized Bloggers Content Content marketing Facebook Google+ How To Write A Blog Post LinkedIn Marketing Publisher Tumblr Twitter Visual Content EVERYONE IS BECOMING A PUBLISHER. We don’t have much time to grab our readers’ attention these days. More people are becoming content publishers by the minute, whether that be: Blog posts like this one.
3 Tips For Effective Blogger Outreach
NOVEMBER 23, 2011
Tweet Bloggers are one of the key influencers in the online sphere. Just like journalists in traditional media, bloggers in social media should not be taken lightly and an appropriate plan must be made if you as a brand wish to include blogger outreach to your social media efforts. There is no such thing as a standardized press release to be sent out or any standardized pitch.
How This Fashion Brand Found the Sweet Spot in Blogger Relations
Convince & Convert
DECEMBER 16, 2014
Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. A huge part of this brand’s marketing strategy is blogger outreach. How Lorna Jane Does it with Bloggers. Meet Sam.
Bloggers Are Not Journalists – But They Are Abducted, Imprisoned Tortured and Assassinated the Same #HowManyMore
MARCH 16, 2015
Shares Extract: George Brandis today said that “Bloggers are not Journalists” meaning they don’t need the same protection. It’s probably worth investigating the number of bloggers killed in the “Line of Duty”… Today, George Brandis Attorney General for Australia stated that “ bloggers are not journalists ” in regard to the #metadata debate (Government accessing Big Data vs Privacy debate). AG George Brandis ‘I don’t regard bloggers as journalists.’ And we may need those bloggers in the future.