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Blogger Relations: Know Your Audience

Spin Sucks

Last month, ConAgra, the company that owns the brand, and Ketchum , their PR firm, invited food and mom bloggers to a night out with “ Ultimate Cake Off &# host George Duran and (my favorite) food analyst Phil Lempert. Turns out, upon finding out, bloggers were not pleasantly surprised.

Bloggers important in PR

Sherrilynne Starkie

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable.

#FollowFriday: For Bloggers, By Bloggers

Spin Sucks

Well, this isn’t a #FollowFriday for a particular person; rather a site that is written for bloggers by bloggers. In some places, you’d have to pay for those ideas, but For Bloggers, By Bloggers gives them to you with a smile and a “have at it&# attitude.

Are Bloggers Community Managers?

Spin Sucks

Are all bloggers also community managers? Are Bloggers Community Managers? Some bloggers are (whether they know it or not) community managers; others are new media journalists, content curators, or simply diarists. So What’s a Blogger to Do?

How To Become An Ethical Blogger

Kikolani

Therefore, bloggers should be made aware of the do’s and don’ts of blogging, both, the new and seasoned ones. Fulfilling this need, I bring forth a framework of the norms of ethical blogging to inspire every blogger, especially the newbie, to help become ethical bloggers.

Blogger Integrates With Google+

Small Business Mavericks

Well, that integration is happening right now for Blogger, the Google blogging platform. I’ve kept it no secret that I’m a fan of WordPress on your own domain name, but there are still people who would rather use Blogger as a free blogging platform. If you are a Blogger user and a Google+ user, then I believe integrating your two accounts will cause a big boost in your blog. Blogger has done a lot to help new businesses go online.

Blogger Outreach: Three Steps to a Successful Program

Spin Sucks

Going through the list of questions, there were a lot around finding the right bloggers to pitch for your product or service. Finding the Right Bloggers. There are multiple tools you can use to find the right bloggers to pitch: Vocus (paid). Blogger Outreach.

15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

As I wrap up the year I want to take a moment to share with you 15 amazing women bloggers I’ve gotten to know, respect and learn from on a daily basis. Social Media in Action blogging women bloggers

The PR Pro and Blogger Manifesto

Spin Sucks

A few weeks ago, I spoke at the Vocus User’s Conference about the PR pro and blogger relationship. Part of that presentation (and something I developed for the presentation Danny Brown and I did at BlogWorld ) was a PR pro and blogger manifesto and many people asked if I would blog it.

Trump Administration Hires Official Bloggers

Ari Herzog

In response to the rising tide of fake news and misinformation, senior White House officials are approaching bloggers who may not have necessarily voted for the President to nevertheless work for the administration, counterpunch the naive, and promote verified stories.

Bloggers Unite Today Around Food

Ari Herzog

Blog Action Day in 2011 is a collaboration among 2,250 bloggers in 100 countries who come together to write about one topic on each of their blogs today — October 16, 2011 — and this year’s topic, in conjunction with World Food Day , is the f-letter word.

9 Awesome Tools for Content Authors and Bloggers

Pamorama

The app highlights common errors and catches wordy sentences, adverbs, passive voice, and dull, complicated language: 9 Awesome Tools for Content Authors and Bloggers is a post by Pam Dyer on Pamorama | Social Media Marketing Blog. Content marketing isn’t easy.

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Four (of the) Worst Practices for Pitching Bloggers

Webbiquity SMM

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings.

How to Own Your Blogger Outreach Process

Convince & Convert

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Why Bloggers? Bloggers are highly trusted resources.

Blogger relations – you’re doing it wrong

Dave Fleet

At least I was in the “to” line, but there was no effort whatsoever to address me personally – even a “Dear Blogger”, which still triggers the “delete” button for me, would be a step up from this.

#FollowFriday: The Friendly Blogger

Spin Sucks

Well, Lisa Drubec had it all figured out when she named her blog The Friendly Blogger. FollowFriday: The Friendly Blogger originally appeared on Spin Sucks on March 25, 2011. FollowFriday Social Media friendly blogger link building lisa drubec SEM SEO

Two Examples of What NOT to Do When Asking Influential Bloggers For a Link

Idaconcpts

It turned out that the blogger was the famous “analytics evangelist” who wasn’t happy about the tone of the email, so he decided to share it in full with his circle of virtual friends – creating a lot of buzz around it, as you may guess.

4 of the Best Blogger Outreach Strategies

Convince & Convert

Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well.

Podcasting: The New Frontier for Women Bloggers

Spin Sucks

The post Podcasting: The New Frontier for Women Bloggers appeared first on Spin Sucks. The data is clear, podcasting is on the rise and doesn’t appear to be stopping. Here are five steps to get you started and on your way.

How Smart Nonprofits Do Blogger Outreach Right

SocialFish

My presentation for the Grouphigh Outreach Marketing Summit. Enjoy! ————– ( photo credit ).

Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. This is the key to building credibility with readers and that, in turn, gives a blogger the influence that brands are looking for.

Two Tools for Bloggers

Spin Sucks

Isn’t it fun being a blogger? Two Tools for Bloggers originally appeared on Spin Sucks on April 3, 2011. You’re always trying to keep up with the latest and greatest without (in most cases) spending any money.

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Guest Bloggers Wanted

Ari Herzog

Please continue reading Guest Bloggers Wanted and leave a comment if inspired. You used to read guest blog posts every Friday. Veteran and amateur writers sent me proposals and I worked with them to publish articles that inspired you to read, comment, like, and share.

Presenting as Shock Jocks… Or Bloggers?

Waxing UnLyrical

Blogging Events Shonali Burke Social Media Speaking #bweny alienating your audience bloggers blogworld presentation skills shock jocksMuch has already been written about BlogWorld at which, for the most part, I had a really great time.

Bloggers Block – When The Words Just Won’t Come

SocMed Sean

Blogger’s block sucks more. Blogger’s block, on the other hand, is a bit more challenging. And for me, blogger’s block occurs when I not only can’t write on my own blog, but often stops me from being able to do all the other activities that come with blogging.

How To Get Results From Your Blogger Outreach Campaign

SocialFish

Bloggers are a unique breed. This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. Part of the strategy included reaching out to bloggers in the nonprofit space in hopes that they’d write a blog post about the grant.

The Key to Starting a Blogger Outreach Program

Spin Sucks

We talk about the key to starting a successful blogger outreach campaign. So, learn the key to blogger outreach and make fun of me at the end. Then come back here and tell us what you think the key is to blogger relations. I’m going to be frank.

What the Best Bloggers Do Right

Convince & Convert

So what are the qualities or distinct characteristics that mark these super bloggers, setting them on a plane higher than us lesser mortals? Being regular and keeping that blog fresh is one thing that nearly every successful blogger did. Last time I checked , 3.75

Bloggers Unite! A 10-Point Guide for Blogger Collaboration

Convince & Convert

Here’s a blogger collaboration guide to get you started: Note: If you’re already doing some blogger collaboration, check your activity against this list. Web marketing isn’t a solo endeavor.

How Smart Nonprofits Do Blogger Outreach Right

SocialFish

Related Posts Awesome Nonprofit Social Media Decks from #14NTC How Smart Nonprofits Do Blogger Outreach Right BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups How to Lead Your Way to a Social Organization Get Open Community on Audible Why They Don’t Follow You On Instagram.

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

You might remember my telling you about this ; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe.

3 Ways to Identify Influencers for Your Blogger Outreach Campaign

SocialFish

So, you’re about to kick off a Blogger Outreach campaign. If you have a blog and you haven’t planned to do blogger outreach – you need to start planning. The point of this post isn’t to sell you on the idea of blogger outreach.

6 apps that will make you a better blogger right now

Janet Fouts

Want to up your game as a blogger? These apps will make that sooo much easier! Social Media Tips and Tricks Social Media Tools blogging

Meet Imogen: A Fake Wannabe Guest Blogger

Ari Herzog

Please continue reading Meet Imogen: A Fake Wannabe Guest Blogger and leave a comment if inspired. Related articles you may enjoy: Meet Everett Bogue: A Blogger Who Only Wants Blog Readers Who Tweet Because Everyone Else is a Low-life. The Downfall of the Inconsistent Blogger.

The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

Blogger and influencer outreach is an area with strong crossover between PR, audience development and link building. Finding Bloggers and Influencers. Just search on something like “fashion blogger,” “foodie” or whatever topic you need and you’re on your way.

Bloggers: Let Your Content and Your Readers Breathe

Myrland Marketing

Blogging Content Marketing Uncategorized Bloggers Content Content marketing Facebook Google+ How To Write A Blog Post LinkedIn Marketing Publisher Tumblr Twitter Visual Content EVERYONE IS BECOMING A PUBLISHER. We don’t have much time to grab our readers’ attention these days.

3 Tips For Effective Blogger Outreach

Mindjumpers

Tweet Bloggers are one of the key influencers in the online sphere. Just like journalists in traditional media, bloggers in social media should not be taken lightly and an appropriate plan must be made if you as a brand wish to include blogger outreach to your social media efforts.

Bloggers Are Not Journalists – But They Are Abducted, Imprisoned Tortured and Assassinated the Same #HowManyMore

Laurel Papworth

Shares Extract: George Brandis today said that “Bloggers are not Journalists” meaning they don’t need the same protection. It’s probably worth investigating the number of bloggers killed in the “Line of Duty”… Today, George Brandis Attorney General for Australia stated that “ bloggers are not journalists ” in regard to the #metadata debate (Government accessing Big Data vs Privacy debate). Bloggers are not Journalists. (see

How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. The Pros of Blogger Networks.

Blogger Outreach Changes the PR Timeline Forever

Convince & Convert

PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. Bloggers Are Not Reporters. Bloggers are also typically not full-time writers.