Bloggers important in PR

Sherrilynne Starkie

Bloggers are increasingly important in public relations, according to a white paper published today by DWPub. Eighty-two per cent of PR professionals work with bloggers to provide coverage for clients, while 98% find bloggers useful or invaluable.

The wine blogger kerfuffle

Sherrilynne Starkie

The issue of blogging ethics came to the fore recently when prominent Canadian wine blogger, Natalie MacLean was accused of copyright infringement by the US wine magazine, Palate Press. Trusting bloggers as journalists. Can we realistically expect bloggers to live up the same standards?

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How to be a Successful Sponsored Blogger

Janet Fouts

So, you’re a blogger and you want to attract brands to sponsor posts, send you free stuff or pay you lots of cash? The thing is, there are a zillion bloggers who want this too and don’t make the cut. social business Social Media in Action blogger outreach

Four (of the) Worst Practices for Pitching Bloggers

Webbiquity SMM

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings.

Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

Whether you work for a Fortune 100 company or a blogger who relies on revenue from your content to supplement your income, it’s important to think about what goes into your social media headcount. For the blogger who wants to increase your ad revenue by ~$500/month.

Blogger relations – you’re doing it wrong

Dave Fleet

At least I was in the “to” line, but there was no effort whatsoever to address me personally – even a “Dear Blogger”, which still triggers the “delete” button for me, would be a step up from this.

How To Become An Ethical Blogger

Kikolani

Therefore, bloggers should be made aware of the do’s and don’ts of blogging, both, the new and seasoned ones. Fulfilling this need, I bring forth a framework of the norms of ethical blogging to inspire every blogger, especially the newbie, to help become ethical bloggers.

Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. This is the key to building credibility with readers and that, in turn, gives a blogger the influence that brands are looking for.

4 of the Best Blogger Outreach Strategies

Convince & Convert

Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well.

Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. Formerly known as The State of the Blogosphere the report has been renamed the 2013 Digital Influence Report because it takes a look at the broader social Internet as well as blogs and bloggers. Bloggers offer brands enhanced value through their own social media activity.

Bloggers Unite! A 10-Point Guide for Blogger Collaboration

Convince & Convert

Here’s a blogger collaboration guide to get you started: Note: If you’re already doing some blogger collaboration, check your activity against this list. Web marketing isn’t a solo endeavor.

How To Get Results From Your Blogger Outreach Campaign

SocialFish

Bloggers are a unique breed. This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. Part of the strategy included reaching out to bloggers in the nonprofit space in hopes that they’d write a blog post about the grant.

Presenting as Shock Jocks… Or Bloggers?

Waxing UnLyrical

Blogging Events Shonali Burke Social Media Speaking #bweny alienating your audience bloggers blogworld presentation skills shock jocksMuch has already been written about BlogWorld at which, for the most part, I had a really great time.

How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. The Pros of Blogger Networks.

Break down bloggers block

Janet Fouts

I know I know, I just wrote a post on how important it is to be a regular blogger and here I am not having blogged in days! So here’s their advice and some of my own ideas on how to get past what I call Bloggers Doldrums. Most good bloggers really are writers.

How Bloggers and Brands Create Successful Partnerships (New Research)

Convince & Convert

At GroupHigh, we are on the forefront of blogger outreach and have worked with hundreds of brands and agencies on influencer marketing. Naturally, we have seen some exemplary marketing partnerships with bloggers. Key Takeaways from Surveying 4,000 Bloggers on Marketing.

Why Paying Bloggers For Posts Changes The Game

Dave Fleet

Tweet There’s been a lot of debate back and forth around bloggers (generally mommy bloggers , although they’re certainly not the only ones) receiving direct payment for posts over the last little while. Sometimes that will incorporate a blogger outreach program.

How Smart Nonprofits Do Blogger Outreach Right

SocialFish

Related Posts Awesome Nonprofit Social Media Decks from #14NTC How Smart Nonprofits Do Blogger Outreach Right BREAKING: LinkedIn is Shutting off the Jobs Tab for Groups How to Lead Your Way to a Social Organization Get Open Community on Audible Why They Don’t Follow You On Instagram.

A New Resource For Bloggers Everywhere

The Social Media Hat

Over 100 articles, resources and guides to help bloggers new and old have been migrated, organized and assembled. All-new planners and posts are available too

How Smart Nonprofits Do Blogger Outreach Right

SocialFish

My presentation for the Grouphigh Outreach Marketing Summit. Enjoy! ————– ( photo credit ).

8 Questions for a Big-Time Marketer Turned Influential Blogger

Convince & Convert

Recently I conducted and published a survey capturing the input of 4,000 of the top bloggers on marketing partnerships. One of the key takeaways was that the majority of bloggers want to work directly with the brands. Q: You’re a travel blogger.

Google To Rebrand Picasa, Blogger

Small Business Mavericks

Mashable is reporting that Google is planning to rebrand two of its largest Web products – Picasa and Blogger. But what about Blogger? The proposed new name of Blogger is Google Blogs. So if Blogger isn’t going to change in nature, will changing the name to Google Blogs make much of a difference among those who use it? In case of Picasa and Blogger, they’re popular and good services as they are. Branding blogger google Picasa rebranding

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Blogger Burnout

Twist Image

I found myself feeling very sad for all of the bloggers that were featured in this post (most of them designers in the house and home space). What made me the most sad about reading this article, is that none of these lapsed bloggers even mentioned a passion for writing and sharing. To earn money, many bloggers have had to embrace sponsored content, breeding distrust among readers. blogger. blogger burnout. It''s not just blogs.

Guest Bloggers Wanted

Ari Herzog

Please continue reading Guest Bloggers Wanted and leave a comment if inspired. You used to read guest blog posts every Friday. Veteran and amateur writers sent me proposals and I worked with them to publish articles that inspired you to read, comment, like, and share.

Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign

Waxing UnLyrical

You might remember my telling you about this ; long story short, we were asked to provide digital support for the campaign; specifically, to engage bloggers with the goal of raising awareness for the campaign and the work that OA does to empower women around the globe.

5 Best SEO Tools for Bloggers and Webmasters

The Realtime Report

5 Best SEO Tools for Bloggers and Webmaster. One of the most favorite tool by bloggers and webmasters, it’s a fully loaded tool that comes with many features to optimize your blogs and websites for high ranking in SERPs.

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Top 15 Editing Tools for Bloggers

Kikolani

There are many talented bloggers worthy of admiration, but no one has ever written an absolutely perfect first draft. It’s important to maintain your reputation as a good blogger when you write on social media, so this tool will help you on that mission.

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Basic SEO for Bloggers

Kikolani

I’m always impressed by bloggers who can relate their posts to seemingly irrelevant images, like Dan Schure’s post in SEOmoz. The best bloggers I know are writing constantly. This is a guest post by Derek Mabie. Most of us understand how to search online.

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How to Market with Mom Bloggers

Convince & Convert

Therefore, brands of every genre are teaming up with mom bloggers and reporting awesome brand lift and campaign results. From fashion brands to food to travel, any brand that has moms as even some of their consumers has been at least dabbling with mom blogger partnerships.

Two Examples of What NOT to Do When Asking Influential Bloggers For a Link

Idaconcpts

It turned out that the blogger was the famous “analytics evangelist” who wasn’t happy about the tone of the email, so he decided to share it in full with his circle of virtual friends – creating a lot of buzz around it, as you may guess.

Blogger Outreach Changes the PR Timeline Forever

Convince & Convert

PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. Bloggers Are Not Reporters. Bloggers are also typically not full-time writers.

Dispelling Misconceptions About Bloggers

Kikolani

I’ve been reading a variety of blog posts and reactions to them recently about how bloggers should be doing this but should not be doing that that. I’ve come to realize that there are a few major myths about bloggers circulating out there that are just wrong.

15 Amazing Women Bloggers You Should Get to Know

Janet Fouts

As I wrap up the year I want to take a moment to share with you 15 amazing women bloggers I’ve gotten to know, respect and learn from on a daily basis. Social Media in Action blogging women bloggers

How to Treat Your Bloggers Like Rock Stars

Convince & Convert

Yesterday, I discussed the power of blogger outreach and how Char-Broil does an exemplary job with mutually beneficial connections. » social media case studies blogger outreach brand advocacy char-broil influencer outreach media coverage Image via BigStockPhoto.com.

What the Best Bloggers Do Right

Convince & Convert

So what are the qualities or distinct characteristics that mark these super bloggers, setting them on a plane higher than us lesser mortals? Being regular and keeping that blog fresh is one thing that nearly every successful blogger did. Last time I checked , 3.75

5 Strategies to Build a Network of Bloggers and Journalists

Waxing UnLyrical

Creating a network of bloggers and journalists is a great way to provide mutual support in the world of online media. Look for online communities of bloggers and contribute to their conversations to begin building contacts in your focus area. Guest Post by Alicia Lawrence.

Tailwind Officially Launches Tribes To Help Bloggers Expand Their Reach

The Social Media Hat

One of the biggest challenges facing bloggers is getting other people to share your content. Tailwind Tribes can fix that

Blogger Outreach Software That Will Make You Do a Happy Dance

Convince & Convert

First, understand the 4 ways bloggers differ from reporters. This will help you think of the right type of bloggers for your outreach, and help. Andy Theimer blogger outreach blogger outreach program blogger outreach software grouphighFlickr image from slettvet.

Blogger Integrates With Google+

Small Business Mavericks

Well, that integration is happening right now for Blogger, the Google blogging platform. I’ve kept it no secret that I’m a fan of WordPress on your own domain name, but there are still people who would rather use Blogger as a free blogging platform. If you are a Blogger user and a Google+ user, then I believe integrating your two accounts will cause a big boost in your blog. Blogger has done a lot to help new businesses go online.

125 Fearless Female Bloggers

SocialFish

I am totally psyched to have made Kikolani.com’s list of Women in Blogging: 125 Fearless Female Bloggers. I know a lot of “fearless female bloggers&# in our association industry too – smart women like Shannon Otto , Shelly Alcorn , Deirdre Reid , Maggie McGary , Kiki l’Italien , Peggy Hoffman , Elizabeth Engel , Leslie White , Stefanie Reeves , Ellen Behrens , Lynn Morton , Cynthia D’Amour , my awesome SocialFish partner Lindy Dreyer , and more.

3 Tips For Effective Blogger Outreach

Mindjumpers

Tweet Bloggers are one of the key influencers in the online sphere. Just like journalists in traditional media, bloggers in social media should not be taken lightly and an appropriate plan must be made if you as a brand wish to include blogger outreach to your social media efforts.

6 apps that will make you a better blogger right now

Janet Fouts

Want to up your game as a blogger? These apps will make that sooo much easier! Social Media Tips and Tricks Social Media Tools blogging

The Ins and Outs of Blogger Outreach

Socialmedia.biz

So how do you get these top bloggers to promote your brand? What is Blogger Outreach and Why Does it Work? Blogger outreach, or “influencer marketing” is the use of well-established online authorities in your industry to promote your product or service.