Facebook Expands Subscriptions to Help Publishers Retain Audience

Social Media Today

Facebook is expanding its subscription program in order to provide another way for publishers to build and retain their audiences on the platform

6 Rules of Thumb for Successful Brand Publishing

Waxing UnLyrical

The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher.

Why Yes, We Offer Instagram Direct Publishing

agora pulse

I have tons of space for an elaborate intro, but let me cut to the chase because I’m so unbelievably excited: Instagram direct publishing is now available on Agorapulse. Whichever route you take, keep in mind that you can only enable Instagram direct publishing for business accounts.

Facebook Publishes New Report on the Brand Potential of Stories

Social Media Today

With Facebook looking to further align itself with Stories, the platform has released a new report which examines how Stories can benefit businesses

Cross-publishing Tips to Make Your Content Creation Process Easier

agora pulse

This doesn’t mean you have to start from scratch for every platform: you can cross-publish. Cross-publishing refers to the concept of creating content once and then simply customizing it for each platform according to the unique best practices for content creation in that space.

Publishing Is A Relationship


Publishing is a relationship. Let me get a little deep on you.

Facebook Publishes New Report on Evolving Multi-Screening Behaviors

Social Media Today

Facebook's latest report looks at evolving media consumption habits, and how TV and social are often used in tandem

Snapchat Publishes New Insights into Generation Z [Infographic]

Social Media Today

Snapchat has published a new infographic which looks at how Generation Z spends its spare time - and how advertisers can reach them

How To Publish Instagram Stories From Desktop

The Social Media Hat

Ever wish you could send a great graphic to Instagram from your desktop for your story? Perhaps a series of graphics? Here's how

Facebook Page publishing authorization: changes you need to know

Sprout Social

That said, the new Facebook Page publishing authorization is something that brands of all shapes and sizes should be aware of. Facebook Page publishing authorization: what you need to know. We’ve broken down what’s fresh with Facebook page publishing and what your business needs to do to take action step-by-step. How has Facebook Page publishing changed? How can I resolve my publishing issues? Facebook Publishing

The future of publishing?


What could these ideas mean for association publishing? I know some associations (including ASAE) are actively thinking about how to publish content for tablets. Think about this in terms of the future of publishing (or the “future of the book&# , per IDEO).

LinkedIn Publishes Employee Advocacy Program Checklist

Social Media Today

LinkedIn has published a new listing of employee advocacy program essentials to help get your strategy on track

Link Building Tactics for Publishers

Adam Sherk

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. So what link building tactics are most effective for publishers?

The Future of Association Publishing


Thanks to Association Media & Publishing for this interesting video. Do you have any thoughts about the future of publishing? You know we do. photo credit ). Content Strategy

Your 16-Point Content Publishing Checklist

Convince & Convert

The same goes for publishing content. With so many moving parts that take place even before you press “Publish,” a checklist can seriously come in handy. We’ve all had those cringe-worthy moments when we see a typo or two in a blog we just published.

Facebook Publishes New Report on the Growing Benefits of Messaging for Business

Social Media Today

Facebook has published a new report which looks at the increasing value of messaging as a complimentary communications channel for business

Facebook Opens Up Audience Network SDK to All Developers and Publishers

Social Media Today

Facebook is opening up its Audience Network beta access to all publishers, enabling users to get a first look at new features

2015: The Year of Brand Publishing


Have you ever thought of your small brand as a publisher? More than ever, it is essential that brands become their own advocates by becoming informed resources via brand publishing in order to stand out. Here are four brands that dominate brand publishing: GoPro.

Snapchat Launches New Program Which Will Enable Publishers to Source User-Generated Content

Social Media Today

Snapchat is launching a new initiative which will enable media publishers to create stories from user-submitted Snaps

Content Creation? Curation? Focus on Publishing Instead


But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Publishing is the overall approach of content and conversation. It’s more than just publishing a post to your blog, or uploading a video to YouTube.

8 Tips On Developing A Social Publishing Approach For Brands


A social publishing approach is the cradle-to-grave, beginning to end approach for audience-based content development, distribution, and measurement. 8 tips on developing a social publishing approach for brands.

How Much Search and Social Media Traffic Do Publishers Get?

Adam Sherk

On average, what percentage of referral traffic to publishers comes from search, social media, links and direct navigation? To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers.

Mobile Visits Account for 40% of All Traffic for Publishers

Adam Sherk

Mobile is an important and growing traffic source for all publishers, but just how much traffic does it represent? Related posts: How Much Search and Social Media Traffic Do Publishers Get? Publishing

Branded Content: 6 Things To Remember before Publishing


Whenever you publish content it should be relevant for both your audience and your own business perspectives. Always ask yourself if this specific piece of content is relevant enough to publish. You are hopefully already publishing a lot of content in different formats.

Facebook Search and Trending: Show Publisher Logo

Jon Loomer

Branding and traffic are at the core of a publisher’s goals. Facebook now allows publishers to upload logos within the new “Brand Identity” section of a page’s Publishing Tools to improve branding on the platform. How to Add Your Publisher Logos.

Facebook Expands Instant Articles Subscriptions, Though Publishers Remain Wary

Social Media Today

Facebook is expanding the capacity for publishers to offer subscriptions through Instant Articles - but many will remain hesitant, given the platform's algorithm shifts

The Finally-Gonna Do It Guide to LinkedIn Publishing

agora pulse

If you have been waiting around to start using LinkedIn Publishing because you didn’t know where to start, here are tips to get you started and help you make the most out of your Publishing Content. Why Use LinkedIn Publishing. Getting Started with LinkedIn Publishing.

How to Use Niche Publishers to Drive Revenue

Convince & Convert

Rather than focus on sites that provide general traffic, go after niche publishers and targeted verticals. While it may be more time-consuming on the front end, you’ll find that working with individual publishers will pay off in the long run.

Publishing & advocacy: the power of social amplification

Sprout Social

Using Content Suggestions in Sprout, you can discover the most relevant and engaging articles, blog posts and other topical pieces to share – and immediately publish it to your social profiles. This post Publishing & advocacy: the power of social amplification originally appeared on Sprout Social. One way that brands can overcome this content distribution problem is through advocacy.

Amazon Get Serious About Book Publishing


However, Jeff Bezos and his team believe that the book publishing industry can still make money, but not by running business as usual. Getting Serious About Book Publishing. Kirshbaum has been hard at work in signing up authors for Amazon Publishing.

The Best Social Media Analytics Tools for Publishers

Adam Sherk

What are the best tools for publishers looking to track social media activity at the content level? Chartbeat Publishing. Chartbeat Publishing was the first on the scene in this category and it continues to be the most popular.

Publish an Unpublished Post on Facebook: How to

Jon Loomer

Let’s cover what unpublished posts are, when you might want to publish them, and how to navigate the publishing process. What is the Difference Between a Published Post and an Unpublished Post? A published post means that the post appears on the Facebook page associated with the post. However, both published and unpublished posts can be either sponsored or organic. Why Would You Publish an Unpublished Post? How to Publish an Unpublished Post.

Are You Ready to Step Up to Power Publishing?

Convince & Convert

I wrote a juicy ebook titled Master the Five Pillars of Power Publishing for the startup PowerPost and really want to share it with you. Paul agreed to an interview with me to help shed light on how brands must address the new demands of publishing online at scale.

Facebook Publishes New Report on How to Maximize Video Ad Performance

Social Media Today

With the global rollout of Facebook Watch, The Social Network has published a new listing of video ads best practice tips

LinkedIn Publishes Paid Media Optimization Worksheet to Help Businesses Maximize their Ads

Social Media Today

LinkedIn has published a new worksheet to help businesses make the most of their on-platform ads

Google Publisher Plugin For WordPress

Small Business Mavericks

Google has developed a WordPress plugin for publishers that does two things: Allows you to add AdSense ads easily to your WordPress blogs and websites. The only value this plugin adds to the business of being an online publisher is the ability to verify your website at Webmaster Tools with one click. Speculation aside, I think what Google is doing here is 1) giving a stamp of approval to WordPress sites and 2) laying the groundwork for being of more value to publishers.

7 Conversion Rate Optimization Tips for Publishers

Adam Sherk

Paras has been doing some interesting work with A/B testing and conversion rate optimization so I thought it would be good to get some tips for publishers from him. In this post I will detail conversion rate optimization tips for publishers and media sites. Tags: Publishing

Should You Publish On Sunday?

Small Business Mavericks

When is the best time to publish your content? Publishers and online marketers have debated this for years. You can write it today, tomorrow or over the weekend – even publish it in the middle of the night – but because people have wired their world so that they get the news they want where they want it and when, then they will read your published content when it’s convenient for them. When you publish it is not an issue. Just publish.

Be Your Own Publisher In The iBooks Store


Now anybody can create an ebook and easily submit it to be published in the iBook store, which opens the book up to a new audience of millions. Blog Books education ibooks publishing

How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.

Adam Sherk

But just how much traffic is it currently driving to publishers? But I’ve included enough sites to provide a good sense of the current news search opportunity for publishers. So publishers are right to continue to make it a priority.

News 285

6 Social Tools to Use Immediately After You Hit “Publish”


published it. In fact, publishing your article is just the first step. I have shared some of the most essential steps to take right after you publish an article which include: Email those who helped you write it (If you were using any expert quotes).

SEO and Social Media for Publishers: A Low-Rent Infographic

Adam Sherk

SEO and social media are now vital components of audience development for publishers of all shapes and sizes, but there are still huge opportunities for improvement. Since infographics are still (kind of) the rage I’ve been meaning to publish one here. Publishing

12 Social Media Tools for Scheduling and Publishing Updates Compared


In this post, I wanted to share my findings for others who are also in the process of choosing a social media publishing tool for their business. The following are the social media tools for scheduling and publishing updates that I chose to research.