Sprout Social

JUNE 11, 2025

We’ve distilled insights from seven UK influencer marketing examples to help you prepare your influencer marketing strategy: How brands work with influencers in the UK Influencer marketing campaigns, including the influencer marketing examples we’ve detailed below, come in many different forms.

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Sprout Social

JUNE 26, 2025

From the industry’s current landscape to campaign types to real-life influencer marketing examples, we cover it all. One example of AiMCO’s easy-to-understand resources is the cheat sheet below, which guides readers on determining if a post is an ad and must be labelled as such. In-person events: Live activations (e.g.

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Influencer Examples Marketing Affiliate marketing 106

Sprout Social

JANUARY 31, 2025

The AI in social media examples were sharing in this article come from brands with a skilled driver and a solid race strategy to help them win. AI is accelerating everything from content creation to trendspotting to reporting, and these examples are the tip of the iceberg.

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Examples Social Media Strategy Sentiment 114

Hootsuite

MAY 1, 2025

In this post, well break down real-world examples of influencer marketing campaigns that dont just look good on social they drive serious results. That includes an overview, your campaign goals, how youll measure success, the creative ask (with an example), timelines, and expectations. One standout example?

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Influencer Examples Campaign Marketing 91

Social Media Strategies Summit

NOVEMBER 4, 2024

Plus we’ll share real-world examples of brands using nostalgia in their social media marketing strategies. 6 Killer Examples of Nostalgia in Social Media Marketing Okay, so we know what nostalgia marketing is, and we know why it works. This collaboration is a classic example of co-branding in action. Think again.

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Social Media Marketing Fashion Campaign 246

Social Media Strategies Summit

FEBRUARY 4, 2025

And because we love to keep it actionable , well be sharing a key learning or best practice from each example. For example, Step Up For Students also shared the above video on Facebook and LinkedIn. Lets get into it 1. Thats why Doctors Without Borders uses its YouTube channel to hone in on human stories. Featured image by Pexels.

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Campaign Social Media Instagram Organization 235

Social Media Strategies Summit

JANUARY 15, 2025

She regularly shares examples of the campaigns shes worked on for the USPTO. Frances doesnt just share some of her favorite content examples; she also takes the time to investigate the strategy behind those ideas. For example, she discussed the importance of leveraging census data to better understand your community.

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Social Media Marketing LinkedIn Consultant 264

Social Media Strategies Summit

NOVEMBER 14, 2024

Plus, there were plenty of real-life examples. She gives an example of the recent very demure, very mindful trend, as popularized by TikToker Jools Lebron: @joolieannie #fyp #demure ♬ original sound – Jools Lebron Even though she thought it was “so cool,” Kaytlyn decided to pass on this trend. Let’s get into it.

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Trends Brands Education Instagram 264

Social Media Strategies Summit

APRIL 16, 2025

To help you out, we invited Zack Seipert to share his top tips for succeeding in a pay-to-play landscape, including: Creative, low-cost tactics to boost engagement and visibility ( with zero ad spend ) Real-life examples of government agencies that are getting it right Actionable tips to increase your audience reach Lets get into it.

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Collaboration Trends Social Media Organization 240

Social Media Strategies Summit

FEBRUARY 12, 2025

8 Examples of Color Psychology First, the bad news: Given that there are a lot of variables at play here, its impossible to give universal advice about exactly which colors to use in different social media marketing scenarios. A color that means something to one group of consumers may have totally different connotations for another audience.

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Journal Social Media Instagram Campaign 165

Sprout Social

SEPTEMBER 12, 2024

For example, you can use AI to support content ideation development , brainstorming video content ideas and editing copy. For example, by monitoring analytics you can determine audience sentiment and gauge emotional perceptions of your content. For example, use AI for scheduling posts and creating performance analysis reports.

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Social Media Content How To Sentiment 134

Sherrilynne Starkie

MAY 5, 2025

For example, “Yesterday, a lot of you asked about our plans for…” or “We noticed a bunch of questions around this topic—here’s what we’re thinking.” Loop in help : If you’re in a team setting, see if others (even outside comms) can help respond—customer service, HR, or sales, for example. Authenticity still matters.

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Comments Social Media Social Media Management Loyalty 195

Social Media Strategies Summit

MAY 21, 2025

Which will hopefully translate to a bunch of extra sales and revenue Lets get into it Example #1: Beardbrand Beard care is big business, with the US mens grooming market expected to surpass $6 billion in 2024. Example #3: BlendJet As a general rule, product-centric social media content is less likely to take off.

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Brands Influencer Authentication Trends 147

Jon Loomer

MARCH 31, 2025

For the example of Denver, that will also include people in Boulder — a vastly different city that can easily be an hour or more away from other locations within the Denver radius. But people do weird things and ads can be found (an example is through Ad Transparency). Let’s assume you want to reach everyone in Denver.

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Travel Advertising Tourism Organization 174

Jon Loomer

NOVEMBER 5, 2024

I’ve now had two very clear examples of this… Example #1 One example was a test I ran several months back of using Advantage+ Audience with and without suggestions. This is something I’ve speculated for a while now. Do audience suggestions actually do anything?

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Examples Conversation 148

Hootsuite

JANUARY 10, 2025

Read on for industry insights, examples, and advice on using numbers in social media narratives. Data can prove the validity of a story (for example, sheep are smart: they can recognize up to 50 other sheep by sight) and help sell a brand or product (Ie: when four out of five dentists recommend a specific toothpaste).

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Data Strategy Statistics Sports 124

Jon Loomer

MARCH 24, 2025

Here’s an example of branding applied for background generation… You can also see how this branding will look when using AI-generated images. In my examples above, I can’t adjust the size or position of my logo, for example. Once applied, you should see that these changes are active within the Branding section.

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Brands Applications URL Template 151

Jon Loomer

JUNE 23, 2025

For example, you can’t set a Cost Per Result Goal within the ad set when Advantage+ Campaign Budget is on. Just a few examples… 1. An example I’ve run into is an occasional weakness found in age groups and leads. It’s actually surprising to me that some changes to placement will not turn it off.

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Campaign Advertising Course Examples 169

Oktopost

JANUARY 22, 2025

Example: “This policy is designed to help employees navigate the complexities of social media use in a way that supports both personal expression and the companys values.” Example: “Be respectful, protect confidential information, and remember that you represent yourselfnot the companyon social media.”

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Policies Company Social Media Guidelines 132

Social Media Strategies Summit

FEBRUARY 20, 2025

But she lists some examples of people and conversations you dont need to engage with: True trolls: People with no real connection to your account. I consider it a journey built on trust, building relationships and connections, she explains.

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Communities Engagement Posterous Social Media 165

Jon Loomer

MAY 22, 2025

Example An example would be increasing your bid by 20% for people between 25 and 44. ” So, for example, you could create a rule for women aged 25-44. Bid Multipliers was available to a very small number of advertisers and usually required access via an ad rep. Value Rules, however, is much easier to set up and manage.

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Overview Mobile System Advertising 139

Jon Loomer

JUNE 30, 2025

I’ve seen examples of this in the wild. Your product is not available to people under the age of 50, for example. I’ve seen many examples where advertisers haven’t restricted their audience by age when optimizing for some kind of lead, and they did not run into this issue. Anything you’d add?

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How To Advertising Campaign Groups 167

Social Media Strategies Summit

NOVEMBER 26, 2024

For example, whenever Sprinklr spots a high-level issue, it immediately notifies Whitney, who can then decide whether to escalate it further. She gave the recent example of the hurricanes that hit the south and east coasts of the US, during which Nationwide had crisis units helping out in Florida, North Carolina, and South Carolina.

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Platform Strategy Team Issues 256

Social Media Strategies Summit

APRIL 29, 2025

For example, check out Bates Colleges version of the SubwayTakes interview format: View this post on Instagram A post shared by Bates College (@batescollege) Things are a little more challenging for Laura. This Reel is a good example. For David, the best approach is to target trending topics that you can tie back to your brand.

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Education Video Content Authentication 204

Jon Loomer

FEBRUARY 17, 2025

Examples include Facebook Feed, Instagram Feed, Facebook Right Column, and more, for desktop, mobile web, and in-app. When breaking down results, I’ve seen examples where I have more ThruPlays than people reached. An example could be professional women between the ages of 25 and 45. These placements all behave differently.

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Advertising Cost Groups Groups 174

Jon Loomer

APRIL 14, 2025

With this post, I’ll share the structure and circumstances when Flexible Ad Format is most useful, as well as a couple of specific examples of how I’m using it today. I’ll share an example of this further down. Example #1: Simple Text-Free Portraits I’ve been using Flexible Ad Format for much of the past year.

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URL Advertising Groups Groups 176

Sprout Social

AUGUST 30, 2024

For example, you can learn more about your customers’ challenges or assess your company’s response time with confidence if you track everything digitally. For example, check out how this brand provides their site visitors with a mix of options to get help and answers. Quite the opposite!

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Knowledge Base Forums Loyalty Issues 127

Convince & Convert

AUGUST 23, 2024

These examples demonstrate the selling force of a strong B2B brand. Hubspot, for example, now defines itself as “ an AI-powered customer platform ”. Here’s an example from when my company rebranded from squadhelp.com to atom.com: Before: squadhelp.com After: atom.com.

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Brands B2B How To Loyalty 161

Jon Loomer

OCTOBER 13, 2024

The example in this video is pretty great. I now have this, and you might too. How to Find it To see if you have this, create a single image ad in Ads Manager. When viewing the advanced preview, filter by Advantage+ Creative enhancements. It was originally a static image of a couple of dogs. The video makes the dogs move.

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Issues Advertising Video Examples 165

Sprout Social

SEPTEMBER 18, 2024

For example, KFC’s Kazakhstan account uses the country’s local language and influencers, while promoting country-specific promotions and products. Certain platforms are more popular in different countries; Southeast Asia has several good examples of this. For example, Father’s Day is not the same day globally.

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Social Media Strategy Marketing Influencer 129

Social Media Today

JUNE 16, 2025

As you can see in this example, now, TikTok can generate platform-specific styled video content based on text prompts, which could provide another option for your TikTok efforts. To create your own video avatar promotion, you’ll upload an image, then select an avatar type (as you can see in the left of the above example).

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Press Release Avatar Tools Wikimedia 149

Convince & Convert

JULY 31, 2024

I asked everyone to send me an example of something they had done with their ChatGPT account in the past week. There were a few bright spots across the agency of people who really dove into integrating ChatGPT into their work, but on the whole, most of the shared examples were of very little value to them or the agency.

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Exercises Training Team Examples 153

Jon Loomer

JANUARY 6, 2025

For example: January 1 (2pm): User clicks on Ad A January 1 (4pm): User completes a purchase In this example, Ad A is given credit for a conversion because it happened within a day of clicking on it. For example, someone could make two separate purchases during a seven-day period.

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Conversation Report Eventful Advertising 174

Sprout Social

NOVEMBER 19, 2024

For example, if you’re an athleisure company, a fitness influencer will likely have a strong brand affinity with you. For example, if you’re in the gaming industry, a Twitch streamer should have a strong audience affinity with your brand’s audience. In the below example, M&S Food partners with UK footballing legend Ian Wright.

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Influencer How To Metrics Authentication 112

Social Media Strategies Summit

MARCH 20, 2025

Further reading: Check out our roundup of 26 Impressive Examples of AI in Marketing. We could have included countless examples here, but we went for this take on Jaden Smiths Grammys outfit: Image source Despite the brands madcap tone of voice, this stuff doesnt happen by chance.

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Trends Social Media Case Study Marketing 165

Jon Loomer

NOVEMBER 25, 2024

Here’s an example of what it looks like… 2. Here’s an example for Facebook Feed. It highlights both the accepted and recommended aspect ratios for each placement.

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Feed Feedly Groups Groups 179

Ignite Social Media

DECEMBER 20, 2024

If youre thinking of having your brand honor Dr. King with a social post of some kind, weve got some examples from previous branded content. But this is an example worth sharing because the brand thought they could make a connection between their product (sleep) and Dr. Kings most famous speech (dream). But it didnt hit.

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RFP Social Media Review Authentication 114