CPA: A Viable Alternative to CPC
FEBRUARY 11, 2012
the cycle goes on and on, until the buyer starts forgetting about conversions and is willing to try just about any media channel because the CPC is just “too low that it is so worth it” CPA: A Viable Alternative to CPC. A cost per acquisition networks, also known as a CPA network , is a publisher that only charges the advertiser when the publisher delivers an acqusition (or a conversion as mutually agreed between the publisher and advertiser.).