Idaconcpts
FEBRUARY 11, 2012
When a business starts investing in online media for the first time, the first step for its digital media specialist is to educate company management in cost per click (CPC, also known as pay per click or PPC) as a benchmark to establish the effectiveness of purchased media channels. An example of a CPA publisher is Statusmediaplc.com.
Sprout Social
JUNE 3, 2025
Paid: Use conversions, revenue, cost per action (CPA) and return on ad spend (ROAS) to measure the impact and profitability of Facebook ad campaigns. Add benchmarks, such as current reach, cost per click (CPC) and conversions, to track your progress. CPA measures the cost to drive a unique action, like a sign-up or purchase.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Ignite Social Media
FEBRUARY 11, 2021
Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. Cost-Per-Acquisition (CPA): The aggregate cost to acquire a customer through a campaign. Link Clicks CPC CTR View completion rate Site Traffic. CPL CPA CPC ROAS. We recommend only counting link clinks in this equation.
Buffer Social
JANUARY 9, 2025
CPC (cost per click) : Cost per click is when you’re charged by the click. Expect some fluctuation in your CPA during the learning phase The learning phase is when the TikTok platform is still gathering insights about your product and audience. You can experience a shaky CPA during this phase, but it will stabilize over time.
Jon Loomer
NOVEMBER 6, 2018
Here are the account optimization questions I ask myself on a DAILY basis: Is my CPA going up/down? Is my CPC going up/down? Is my CPA going up/down? Is my CPA going up/down? I pull out these metrics and save them as a daily report, which I then run for each client. I compare yesterday versus today using the date picker.
Kikolani
OCTOBER 22, 2012
Clickbooth offers yet another unique alternative to Adsense, with the option to go for both CPA (cost per action) and CPC (cost per click) solutions. CPA is the highest earner, and it’s interesting to have that opportunity if you’re not quite up to scratch with earning revenue through affiliate advertising at the moment.
Ignite Social Media
JANUARY 8, 2024
What does CPC mean? CPC stands for Cost Per Click. What does CPA mean? CPA means Cost Per Acquisition. The lower the CPA, the more viable the business is generally. Not to be confused with CPA, a CTA is simply a Call to Action, such as “buy now” or “subscribe.” What does CPM mean? What does CTA mean?
Expert insights. Personalized for you.
132 
Let's personalize your content