Social Media Definitions: KPIs and Other Valuable Terms to Know
Ignite Social Media
FEBRUARY 11, 2021
Cost-Per-Click (CPC): The aggregate cost of each click within a campaign. Cost-Per-Acquisition (CPA): The aggregate cost to acquire a customer through a campaign. Link Clicks CPC CTR View completion rate Site Traffic. CPL CPA CPC ROAS. We recommend only counting link clinks in this equation.
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