Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” ” Could creating a “Twitter for business” service level be part of the answer? Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter Launches "Twitter ArtHouse"

Social Media Today

"ArtHouse" offers digital strategy, video creation and editing, influencer and artist management and event livestreaming

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Twitter's Testing Audio Clips in DMs with Users in Brazil

Social Media Today

After releasing audio clips in tweets back in June, Twitter is now also testing audio DMs with some users

How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

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Twitter Launches New Push to Increase Voter Participation

Social Media Today

Tying in with National Voter Registration Day, Twitter is launching a new push to encourage more people to participate in the upcoming US Election

Understanding Twitter verification in 2020

Sprout Social

If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. The significance of Twitter verification. Your Twitter handle.

Nine years of Twitter

Sherrilynne Starkie

Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. I’ve built an international following and have had many great opportunities come my way thanks to my Twitter profile. Many of my clients first became aware of me via Twitter, so did my boss. But that all changed as Twitter’s user base grew. Today I still love the immediacy of Twitter. Twitter is central to most of the client work I do.

Twitter Announces New Push to Improve Tweet Accessibility Options

Social Media Today

Twitter has announced two new teams that will focus on improving the platform's accessibility features

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Just 10 (15%) of these event professionals maintain active Twitter accounts.

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How to Make Twitter Lists (And Why You Want to)

agora pulse

What is a Twitter list? Are you using Twitter lists? Basics of Twitter Lists. Twitter lists are a way to categorize accounts, so you can find them more easily later. Twitter lists put you in the driver seat. How to Make Your First List on Twitter. Twitter

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Twitter Cleans up Spam Accounts

Ignite Social Media

Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. The recent news that Twitter is overrun with fake accounts delivered a massive blow to Twitter’s reputation.

Twitter is Removing the Audience Insights Element from Twitter Analytics

Social Media Today

Twitter is removing the Audience Insights element of Twitter analytics, which provides you with more in-depth data on your audience behaviors

Can Twitter Lists Really Improve Your Productivity? They Sure Can!

agora pulse

You’ve made your list on Twitter and are seeing good things come from it. But did you know how much a Twitter list can help your productivity? Are you seeing all the untapped potential of Twitter lists? Save Time by How You Use Twitter Lists. Twitter chats.

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How can Twitter data be used as a starting point?

Audiense

This is a guest blog written by Beatriz Montenegro, Research Analyst at Twitter Brazil. Beatriz studied economics and has been part of the Market Insights & Analytics team at Twitter over the past 5+ years. Connect with her on Twitter and LinkedIn.

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Twitter Launches New Transparency Center to Better Highlight Actions Taken

Social Media Today

Twitter has launched a new Transparency Center to help provide more insight into actions it's taken based on rule violations, information requests and more

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Don’t count Twitter out. In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Which are the best Twitter analytics tools with which to get started?

FBI Announces Arrests Over Recent Twitter Hack

Social Media Today

The FBI has announced three arrests in relation to the recent Twitter hack, which saw scammers take control of various celebrity accounts

Three Things Twitter Needs to Thrive

Webbiquity SMM

Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. News outlets from CNN to Wired to TechCrunch to The Verge have detailed Twitter’s struggles to grow its user base, increase advertising revenue, and innovate new products. Still, Twitter’s best days may be ahead of it. Here are Twitter’s options: Image credit: agency:2.

Will private conversations change Twitter?

Sherrilynne Starkie

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. Twitter says that users can create groups in just a few taps and when someone is added to a group, he or she will receive a notification. Some see transparency as being one of the key defining attributes of Twitter. Most activity and conversation is posted publically for anyone to see and this access is what makes Twitter engaging and useful.

How Twitter’s New Conversation Dynamics Will Affect Your Brand

Ignite Social Media

The way conversations work on Twitter is about to change. This year at CES, Twitter announced some experimental changes affecting tweet threads that we could be seeing as soon as the first quarter of 2020. Need help revamping your Twitter strategy?

HMV’s Twitter nightmare

Sherrilynne Starkie

Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded. One tweet read, “Just overheard our Marketing Director (he’s staying, folks) ask, “How do I shut down the Twitter?” In all, there were more than 14,000 mentions of the #hmvXFactor hashtag online, most of them on Twitter. Meet the woman who took over the HMV Twitter account.

Twitter Rolls Out Conversation Threads on iOS

Social Media Today

Twitter has rolled out the first element of its 'conversational' update, which has been in beta testing for several months

Three Key Takeaways from the Twitter Agency Playbook

Ignite Social Media

Last month, Twitter released a guide to help agencies and advertisers better understand Twitter ads to best help their clients reach their goals. The Twitter Agency Playbook was born out of questions that were frequently asked by agencies so they would have a one stop shop for finding answers they have about Twitter Ads. Below are three key takeaways from the Twitter Agency Playbook. . Where Twitter Fits into Your Client’s Strategy.

Twitter Launches Emoji Reactions for Direct Messages

Social Media Today

Twitter has launched a new Reactions option in direct messages, which enables you to quickly add an emoji response to any message

How Can I Use Hashtags On Twitter To Grow And Engage My Followers?

SocMed Sean

The post How Can I Use Hashtags On Twitter To Grow And Engage My Followers? Social Media Twitter cartoon comic comic strip humor social media social networking tipsHashtags can be a great tool to help your tweets gain exposure for either your personal or business tweets.

Twitter Adds New Preview Cards When Sharing Twitter List URLs

Social Media Today

Twitter has added a new card format for sharing Twitter lists as it seeks to further highlight topics and profiles of interest

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Twitter Expands test of Messenger-Like Chat Window for DMs

Social Media Today

Twitter is now live testing its new DM chat window with a subset of users

Twitter Launches 'Holiday Hub' to Help Marketers Prepare for the Holiday Season

Social Media Today

Twitter has launched a new 'Holiday Hub' mini-site to help marketers map out their holiday campaigns

10 marketing experts to follow on Twitter

Awario

Twitter is the place for marketing experts. They strive on Twitter by showing their skills and educating others. There are hundreds of marketers worth following on Twitter, but on this list, I gathered 10 who I find most useful for marketing growth. Check them out

How many Twitter users actually tweet?

Sherrilynne Starkie

In a startling admission by Twitter apparently, one in five users never actually tweet. Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). A lot of these non-users are probably bots or apps that connect users automatically to Twitter. Indeed, Twitter needs to clear out the deadwood.

4 Benefits of Twitter for business

Sprout Social

Twitter is one of the top platforms to keep up with the latest trends and conversations. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. But what about using Twitter for your business?

Twitter Shares Key Video Best Practices to Maximize Engagement

Social Media Today

Twitter has released a new set of insights into how Twitter users are engaging with video content, and what that means for video advertisers

The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.”

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Twitter Update: Twitter Rolls Out New Profile Redesign

yMarketingMatters

Yes, now Twitter started rolling out its new profile redesign on Tuesday April 8th. Note: New Twitter users will get this new profile when creating an account and are walked through the account account process, so it’s actually a great way to practice using the new layout. So over the next few weeks, when you log into your Twitter account and see your profile page has been replaced with the new page design, you will know you have been upgraded!

Twitter Basics: How To Get Started On Twitter For Business

yMarketingMatters

What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. Like any social network, what you get out of Twitter is based on what you put in and how active you are. Remember: Twitter is for short bursts of information. You can easily post 1-4 times an hour on Twitter to have a high impact. Twitter is a marathon, not a sprint. Twitter is Viral.

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

Getting engagement on Twitter can be tough. But these tips can help you expand your Twitter follower count and boost positive social interactions. Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness.

Twitter Shares Examples of How Brands Are Using its New Tweet Reply Controls

Social Media Today

Twitter has provided some examples of how brands are making use of its new tweet reply control options

Twitter Tales – A Bunch of Twitter Cases

Mindjumpers

The service itself has launched a new sub-site called Twitter Tales. The Twitter sub-site will present to you a growing set of articles that highlights individuals and businesses from all corners of the world that uses Twitter in creative ways.

Twitter Provides Insights into the Rise of Twitter Watch Parties During COVID-19

Social Media Today

With people seeking new ways to stay connected during the COVID-19 lockdowns, Twitter has seen a big increase in watch parties on the platform

Boosting Twitter ads reach

Sherrilynne Starkie

Twitter is taking promoted tweets to 500 million users, many of whom aren’t even logged into the social network, as part of a pilot program announced by Deepak Rao on the Twitter blog. The reach expansion sums up a year of advertising innovation for Twitter. In August the social network relaunched its advertising program as the Twitter Audience Platform with a significant expansion of features and services and the addition of improved tweet engagements and video views.

Twitter Tales – A Bunch of Twitter Cases

Mindjumpers

The service itself has launched a new sub-site called Twitter Tales. The Twitter sub-site will present to you a growing set of articles that highlights individuals and businesses from all corners of the world that uses Twitter in creative ways.

Twitter Implements New Security Measures to Protect the Accounts of US Election Candidates

Social Media Today

Twitter will call on all US election candidates to review their account security as part of a new measure to protect the integrity of the election process

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Twitter Rolls Out Tweet Reply Controls to All Users

Social Media Today

After testing them out over the last few months, Twitter is now rolling out its new tweet reply control options to all users