Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.”

Updating Your Twitter Strategy; New Twitter Features to Watch For

Ignite Social Media

As one of the world’s top 5 most popular social networks, Twitter has long been an important platform for brands to include in their marketing plans. Twitter’s New Features. Twitter has recently announced a similar concept called Communities. eCommerce Twitter Cards.


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Twitter Launches Full Support for 4K Images in Tweets

Social Media Today

Twitter now supports 4K image uploads in both its Android and iOS apps

Twitter Launches "Twitter ArtHouse"

Social Media Today

"ArtHouse" offers digital strategy, video creation and editing, influencer and artist management and event livestreaming

Twitter Spaces Will Soon Been Accessible Via Desktop PCs

Social Media Today

Twitter has shared its initial testing of the format for Twitter Spaces on the web

Twitter Shares Key Tips on How to Improve Your Twitter Ads Approach

Social Media Today

Twitter has shared some new advice on how to maximize the performance of your Twitter ads

Twitter Quietly Removes its Ads Transparency Center

Social Media Today

Twitter has quietly sunsetted its Ads Transparency Center, which provided a full overview of all paid promotions being run on the platform

Twitter Tests New Option to View YouTube Clips In-Stream

Social Media Today

Twitter is testing an option that would enable people to view tweeted YouTube clips in-stream

Twitter Outlines Growth and Product Strategies in Analyst Overview

Social Media Today

Twitter has outlined its growth strategy in its latest Analyst Day overview for shareholders

Twitter Adds Option to Switch of Fleets Reactions via DM

Social Media Today

Twitter will now give users the option to turn off Fleets reactions sent via DM

Nine years of Twitter

Sherrilynne Starkie

Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. I’ve built an international following and have had many great opportunities come my way thanks to my Twitter profile. Many of my clients first became aware of me via Twitter, so did my boss. But that all changed as Twitter’s user base grew. Today I still love the immediacy of Twitter. Twitter is central to most of the client work I do.

Twitter Launches Initial Test of 'Professional Profiles' for Brands and Creators

Social Media Today

Twitter is launching an initial test of its new Professional Profiles for brands and creators

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Twitter Launches New 'Carousels' Ad Format Option

Social Media Today

Twitter has announced a new addition to its ad format options: Carousels. With the launch of Twitter's new Carousels format, marketers can now add up to six images or videos in an ad

Twitter Makes Fleets Stickers Available to All Users

Social Media Today

Twitter has added new animated Stickers for Fleets, the first visual enhancement tools for the Stories-like option

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Twitter Adds New Measures to Provide Additional Account Security

Social Media Today

Twitter has added support for multiple security keys, adding another level of account safety

Twitter's Working on a Dedicated Tab for Spaces

Social Media Today

Twitter looks set to take the next big step with its Spaces audio social offering

Twitter's Testing a New 'Undo' Option for Sent Tweets

Social Media Today

Twitter is working on an 'Undo' option that would enable you to stop a tweet from being sent before going out with typos

9 Twitter Best Practices for Business


Since its foundation in 2006, Twitter turned the globe into bite-sized posts by the distillation of World News, updates, and jokes. With Twitter developing, best practices have arisen for using the site. Here are few tricks to help the company thrive on Twitter and join the big league.

Twitter Expands Test Pool for Spaces, Previews New Scheduling Features

Social Media Today

Twitter continues to develop its new audio Spaces features as it looks to tap into the audio social trend

Twitter Adds Option to Switch Off Fleets Reactions via DM

Social Media Today

Twitter will now give users the option to turn off Fleets reactions sent via DM

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Don’t count Twitter out. Twitter Analytics.

Twitter Continues to Quickly Evolve its Clubhouse Competitor 'Spaces'

Social Media Today

As audio social platform Clubhouse continues to gain momentum, Twitter is working to upgrade and roll out its own variation on the same

Twitter Shares Planning Guide for Your 2021 Tweet Strategy

Social Media Today

Twitter has published a new planning guide to help map out your tweet strategy for 2021

Twitter Posts Record Revenue Result in Q4, Maintains Usage Growth

Social Media Today

Twitter added more users and posted a record profit result in Q4 2020

Twitter Launches Live Test of Voice Recordings in DMs

Social Media Today

Twitter is launching a test of voice DMs in Brazil, India and Japan, a new way to connect via message

Twitter Explores New Tweet Subscription Options, Paid Tools for TweetDeck

Social Media Today

Twitter is exploring new options to maximize its revenue opportunities, while also, potentially, solidifying its creator eco-system

Twitter analytics tools to set up a marketing strategy


Are you searching for a powerful Twitter analyzer? Grab this list of paid and free Twitter analytics tools to find the best one for competitor analysis, monitoring, and detailed reporting

Twitter Ramps Up Efforts to Tackle COVID-19 Vaccine Misinformation

Social Media Today

With the global COVID-19 vaccine effort now underway, Twitter is working to stop the spread of vaccine misinformation

FBI Announces Arrests Over Recent Twitter Hack

Social Media Today

The FBI has announced three arrests in relation to the recent Twitter hack, which saw scammers take control of various celebrity accounts

Will private conversations change Twitter?

Sherrilynne Starkie

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. Twitter says that users can create groups in just a few taps and when someone is added to a group, he or she will receive a notification. Some see transparency as being one of the key defining attributes of Twitter. Most activity and conversation is posted publically for anyone to see and this access is what makes Twitter engaging and useful.

Twitter Provides Tips on Establishing Brand Voice via Tweets

Social Media Today

Twitter has provides some new pointers to help brands establish their tone of voice and approach on the platform

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HMV’s Twitter nightmare

Sherrilynne Starkie

Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded. One tweet read, “Just overheard our Marketing Director (he’s staying, folks) ask, “How do I shut down the Twitter?” In all, there were more than 14,000 mentions of the #hmvXFactor hashtag online, most of them on Twitter. Meet the woman who took over the HMV Twitter account.

Twitter Adds New Option to Add a Background Video and Images in Fleets

Social Media Today

Twitter has added a new option to Fleets which enables users to add a background visual to their Fleet frame

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Twitter Reminds Users of Upcoming Changes to Verification Policy

Social Media Today

Twitter's new verification policy comes into effect this week, which means all currently verified profiles that don't comply will lose their blue tick

Twitter Re-Brands its Ad Options to Simplify its Promotional Offerings

Social Media Today

Twitter has recategorized its ad options to make it easier for marketers to identify the right options for their promotions

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Twitter Announces New Office in Ghana to Expand Global Footprint

Social Media Today

Twitter has announced that it's establishing a new team in Ghana as it looks to expand its presence in the African region

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Twitter is Removing the Audience Insights Element from Twitter Analytics

Social Media Today

Twitter is removing the Audience Insights element of Twitter analytics, which provides you with more in-depth data on your audience behaviors

Twitter Launches its Story-Like 'Fleets' for All Users

Social Media Today

Twitter is rolling out its Stories-like 'Fleets' option to all users

Twitter Outlines Evolving Approach to Algorithms as Part of New 'Responsible Machine Learning Initiative'

Social Media Today

Twitter has outlined how it plans to address algorithmic performance, including bias, as part of a new project

How Twitter’s New Conversation Dynamics Will Affect Your Brand

Ignite Social Media

The way conversations work on Twitter is about to change. This year at CES, Twitter announced some experimental changes affecting tweet threads that we could be seeing as soon as the first quarter of 2020. Need help revamping your Twitter strategy?