Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.”

Twitter Launches "Twitter ArtHouse"

Social Media Today

"ArtHouse" offers digital strategy, video creation and editing, influencer and artist management and event livestreaming

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. ” For the most part, B2B marketers aren’t abandoning Twitter, nor should they.

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Nine years of Twitter

Sherrilynne Starkie

Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. I’ve built an international following and have had many great opportunities come my way thanks to my Twitter profile. How to be smart on Twitter.

How to Use Twitter Native Video for Business: 10 Content Ideas + 5 Best Practices

Pam Moore

Are you an active user of Twitter? Did you know that you can now within one minute record and upload a video to Twitter natively that will engage, inspire, educate and entertain your audience? Did you know… 82% of Twitter users watch video content on Twitter.

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Twitter is Removing the Audience Insights Element from Twitter Analytics

Social Media Today

Twitter is removing the Audience Insights element of Twitter analytics, which provides you with more in-depth data on your audience behaviors

Twitter Cleans up Spam Accounts

Ignite Social Media

Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. The recent news that Twitter is overrun with fake accounts delivered a massive blow to Twitter’s reputation.

Will private conversations change Twitter?

Sherrilynne Starkie

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. Twitter says that users can create groups in just a few taps and when someone is added to a group, he or she will receive a notification.

HMV’s Twitter nightmare

Sherrilynne Starkie

Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded. Meet the woman who took over the HMV Twitter account.

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Just 10 (15%) of these event professionals maintain active Twitter accounts.

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Twitter Adds New Preview Cards When Sharing Twitter List URLs

Social Media Today

Twitter has added a new card format for sharing Twitter lists as it seeks to further highlight topics and profiles of interest

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How many Twitter users actually tweet?

Sherrilynne Starkie

In a startling admission by Twitter apparently, one in five users never actually tweet. A lot of these non-users are probably bots or apps that connect users automatically to Twitter. Twitter reach is defined as the number of engaged users plus all their followers.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s

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Why We Still Love Twitter

Likeable

Ah, Twitter. Arguably the most polarizing social platform, Twitter has had its share of ups and downs in recent years, but for better or worse has become a main forum for public discourse. From a marketing perspective, there are certainly reasons to be skeptical of Twitter.

How Twitter’s New Conversation Dynamics Will Affect Your Brand

Ignite Social Media

The way conversations work on Twitter is about to change. This year at CES, Twitter announced some experimental changes affecting tweet threads that we could be seeing as soon as the first quarter of 2020. Need help revamping your Twitter strategy?

Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

Twitter is in the second camp. Though Twitter says mDAUs are a more accurate reflection of performance, the switch has been questioned by analysts recently and in the past. In the B2B world, Twitter and LinkedIn reign as the most effective social media channels.

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Twitter Update: Twitter Rolls Out New Profile Redesign

yMarketingMatters

Yes, now Twitter started rolling out its new profile redesign on Tuesday April 8th. Note: New Twitter users will get this new profile when creating an account and are walked through the account account process, so it’s actually a great way to practice using the new layout.

Twitter Provides Tips for Halloween Campaigns

Social Media Today

Planning to link into the emerging Halloween discussion on Twitter? Some good tips to help here

Boosting Twitter ads reach

Sherrilynne Starkie

Twitter is taking promoted tweets to 500 million users, many of whom aren’t even logged into the social network, as part of a pilot program announced by Deepak Rao on the Twitter blog. The reach expansion sums up a year of advertising innovation for Twitter.

Twitter Basics: How To Get Started On Twitter For Business

yMarketingMatters

What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. Like any social network, what you get out of Twitter is based on what you put in and how active you are. Twitter is Viral.

How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

Hot the heels of having been compelled to answer questions from a Senate committee hearing on Russian interference in the US election, Twitter and Facebook have both introduced new ‘transparency’ policies, features and functions. Facebook Featured Headline Social Media Twitter fake news

Three Things Twitter Needs to Thrive

Webbiquity SMM

Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. News outlets from CNN to Wired to TechCrunch to The Verge have detailed Twitter’s struggles to grow its user base, increase advertising revenue, and innovate new products. Still, Twitter’s best days may be ahead of it. Here are Twitter’s options: Image credit: agency:2.

Twitter Offers Advice for Brand Communications Amid Coronavirus Outbreak

Social Media Today

With the coronavirus outbreak causing major disruptions, and widespread anxiety, Twitter has outlined some tips on what brands should consider in their communications at this time

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Twitter Launches Its Own Take on Stories With 'Fleets'

Social Media Today

Twitter has announced that it's testing out its own variation of disappearing, Stories-like updates, which it's called 'Fleets'

Twitter Opens Scottish Twitter Visitor Center as Part of Edinburgh Fringe Festival

Social Media Today

Twitter has opened a Scottish Twitter Visitor Center to celebrate the best of Scottish tweets as part of the latest Edinburgh Fringe event

Twitter Outlines Advanced Processes to Protect Conversation Around Coronavirus

Social Media Today

Twitter has provided an update on the measures its taking to ensure its users are receiving accurate information about the spread of coronavirus

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

Getting engagement on Twitter can be tough. But these tips can help you expand your Twitter follower count and boost positive social interactions. Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness.

Twitter for Business – How to Develop Your Strategy, Plan, and Persona That Delivers Results

Pam Moore

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. How I got started using Twitter.

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Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing. An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: .

How to Master Twitter for More Leads, Sales and ROI – 14 Proven Strategies

Pam Moore

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. You can tap into the power of Twitter ads, Twitter video, Twitter lists and more.

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Twitter Provides New Guide on Effective Use of Social Media Data

Social Media Today

Twitter has published a new guide on how brands can make best use of social media data to inform strategic decisions

Twitter Provides Tips on How Brands Can Connect with Their Audiences Amid the COVID-19 Pandemic

Social Media Today

Twitter recently provided some tips What should your business be looking to say on social during the COVID-19 lockdowns?

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Twitter for Business: How to Develop Your Strategy and Authentic Brand Persona that Delivers Results

Pam Moore

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. How I got started using Twitter.

Twitter Rolls Out Conversation Threads on iOS

Social Media Today

Twitter has rolled out the first element of its 'conversational' update, which has been in beta testing for several months

Elevator Pitch or Twitter Pitch?

Waxing UnLyrical

While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. “Now that we have social media, how about replacing that with a Twitter pitch?” Elevator Pitch or Twitter Pitch?

Twitter Adds New Push Notifications for Suspicious Login Attempts

Social Media Today

Twitter is adding a new security measure, with push notifications for suspicious login attempts

Twitter Analytics For All Users Now Available

Firebelly

Twitter is finally providing all users with data on their tweets. Blog Social Media Twitter twitter analytics Numbers nerds rejoice! Previously, this information was only available to advertisers and a limited number of other users.

Twitter Provides a Month of Daily Tweet Prompts for Brands

Social Media Today

Twitter has provided a listing of 20 tweet prompts to get you thinking Not sure what to tweet about or what to share from your brand account?

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Twitter Changes User Profiles

The Social Media Incubator

On Tuesday, April 8, Twitter announced they will be updating their site with a whole new profile design for Twitter users. The update is rolling out to a small group of users today, and new Twitter users will get the new profile design.

Is Twitter Media Studio Twitter’s Best Kept Secret?

agora pulse

Twitter Media Studio is a dashboard for uploading, managing and scheduling media tweets. Could this be Twitter’s best scheduling tool yet? They messed up their Twitter scheduling. If you look at the @apple account today on Twitter you won’t find any tweets.