Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.”

Twitter Launches "Twitter ArtHouse"

Social Media Today

"ArtHouse" offers digital strategy, video creation and editing, influencer and artist management and event livestreaming

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. ” For the most part, B2B marketers aren’t abandoning Twitter, nor should they.

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Don’t count Twitter out. Twitter Analytics.

Nine years of Twitter

Sherrilynne Starkie

Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. I’ve built an international following and have had many great opportunities come my way thanks to my Twitter profile. How to be smart on Twitter.

Twitter Pushes More Ads into Feeds, Improves Responsiveness of Algorithm

Social Media Today

Noticed more ads in your Twitter feed of late? Twitter testing out some new, in-feed presentation options

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Three Key Takeaways from the Twitter Agency Playbook

Ignite Social Media

Last month, Twitter released a guide to help agencies and advertisers better understand Twitter ads to best help their clients reach their goals. Below are three key takeaways from the Twitter Agency Playbook. . Where Twitter Fits into Your Client’s Strategy.

HMV’s Twitter nightmare

Sherrilynne Starkie

Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded. Meet the woman who took over the HMV Twitter account.

Twitter's Working on a New Collaborative Option for Fleets

Social Media Today

Twitter is working on another iteration of its new 'Fleets' tool, which would enable users to create collaborative Fleets, its version of Stories

Twitter Guides Brands Through Global Pandemic

Social Media Today

As marketers adjust to a new way of life, Twitter makes significant efforts to guide brands through the global pandemic

Twitter Launches Audio Clips in Tweets on iOS

Social Media Today

Twitter is rolling out 140-second audio clips as a new tweet option with selected users on iOS

Twitter Could Soon Re-Open Applications for Profile Verification

Social Media Today

Twitter looks to be testing a new application process for profile verification

Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Just 10 (15%) of these event professionals maintain active Twitter accounts.

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Twitter Removes Custom Camera Captions and Larger Image Presentation Format

Social Media Today

Twitter is rolling back some of the changes it introduced with its new Twitter Camera last year

Twitter Cleans up Spam Accounts

Ignite Social Media

Twitter has been struggling ever since they moved away from their bread and butter of the reverse chronological feed in early 2016. The recent news that Twitter is overrun with fake accounts delivered a massive blow to Twitter’s reputation.

How many Twitter users actually tweet?

Sherrilynne Starkie

In a startling admission by Twitter apparently, one in five users never actually tweet. A lot of these non-users are probably bots or apps that connect users automatically to Twitter. Twitter reach is defined as the number of engaged users plus all their followers.

How Twitter’s New Conversation Dynamics Will Affect Your Brand

Ignite Social Media

The way conversations work on Twitter is about to change. This year at CES, Twitter announced some experimental changes affecting tweet threads that we could be seeing as soon as the first quarter of 2020. Need help revamping your Twitter strategy?

The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s

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Twitter is Removing the Audience Insights Element from Twitter Analytics

Social Media Today

Twitter is removing the Audience Insights element of Twitter analytics, which provides you with more in-depth data on your audience behaviors

Twitter Update: Twitter Rolls Out New Profile Redesign

yMarketingMatters

Yes, now Twitter started rolling out its new profile redesign on Tuesday April 8th. Note: New Twitter users will get this new profile when creating an account and are walked through the account account process, so it’s actually a great way to practice using the new layout.

Twitter Expands test of Messenger-Like Chat Window for DMs

Social Media Today

Twitter is now live testing its new DM chat window with a subset of users

Twitter Basics: How To Get Started On Twitter For Business

yMarketingMatters

What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. Like any social network, what you get out of Twitter is based on what you put in and how active you are. Twitter is Viral.

How to Use Twitter Native Video for Business: 10 Content Ideas + 5 Best Practices

Pam Moore

Are you an active user of Twitter? Did you know that you can now within one minute record and upload a video to Twitter natively that will engage, inspire, educate and entertain your audience? Did you know… 82% of Twitter users watch video content on Twitter.

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Boosting Twitter ads reach

Sherrilynne Starkie

Twitter is taking promoted tweets to 500 million users, many of whom aren’t even logged into the social network, as part of a pilot program announced by Deepak Rao on the Twitter blog. The reach expansion sums up a year of advertising innovation for Twitter.

Twitter's Working on a New Iteration of Tweet Reactions

Social Media Today

Twitter's working on a new option to use emoji reactions in response to a tweet

Twitter Rolls Out Conversation Threads on iOS

Social Media Today

Twitter has rolled out the first element of its 'conversational' update, which has been in beta testing for several months

How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

Hot the heels of having been compelled to answer questions from a Senate committee hearing on Russian interference in the US election, Twitter and Facebook have both introduced new ‘transparency’ policies, features and functions. Facebook Featured Headline Social Media Twitter fake news

Twitter Launches Emoji Reactions for Direct Messages

Social Media Today

Twitter has launched a new Reactions option in direct messages, which enables you to quickly add an emoji response to any message

Twitter’s enhanced analytics dashboard

Janet Fouts

Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis. Thank you Twitter! Twitter cards.

Twitter Adds New Preview Cards When Sharing Twitter List URLs

Social Media Today

Twitter has added a new card format for sharing Twitter lists as it seeks to further highlight topics and profiles of interest

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Twitter Updates Tweet Embeds, Including New Presentation Style

Social Media Today

Twitter has announced a few tweaks to the format of tweet embeds on third-party sites

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How to Get Twitter Stats That You Can Really Use

agora pulse

How can you tell whether your hard work on Twitter is worth it? You’ll have to dig into Twitter stats to find out. So when Twitter removed Audience Insights, I was flummoxed. What Was Wrong with Existing Twitter Stats? Twitter Audience Insights. Twitter

Twitter Shares Key Video Best Practices to Maximize Engagement

Social Media Today

Twitter has released a new set of insights into how Twitter users are engaging with video content, and what that means for video advertisers

Get Your Account Verified on Twitter

Janet Fouts

Getting a verified Twitter account is easier than it seems. Social Media Networks Social Media Tips and Tricks Twitter strategy TwitterFollow this guide to getting your own account verified.

Three Things Twitter Needs to Thrive

Webbiquity SMM

Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. News outlets from CNN to Wired to TechCrunch to The Verge have detailed Twitter’s struggles to grow its user base, increase advertising revenue, and innovate new products. Still, Twitter’s best days may be ahead of it. Here are Twitter’s options: Image credit: agency:2.

Twitter's Testing a New Way to Display Retweets With Comments

Social Media Today

Twitter is looking to address a common annoyance in how quote tweets are displayed in mentions

Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity SMM

Twitter is in the second camp. Though Twitter says mDAUs are a more accurate reflection of performance, the switch has been questioned by analysts recently and in the past. In the B2B world, Twitter and LinkedIn reign as the most effective social media channels.

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Twitter Provides Tips for Halloween Campaigns

Social Media Today

Planning to link into the emerging Halloween discussion on Twitter? Some good tips to help here

Twitter Adds Option to Include Custom Banners on Lists

Social Media Today

Twitter will now enable users to upload custom header images on lists, which will be displayed when lists are shared via URL

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Why We Still Love Twitter

Likeable

Ah, Twitter. Arguably the most polarizing social platform, Twitter has had its share of ups and downs in recent years, but for better or worse has become a main forum for public discourse. From a marketing perspective, there are certainly reasons to be skeptical of Twitter.

Twitter Officially Launches New 'Retweets with Comments' Listings on iOS

Social Media Today

After testing the option over the past few weeks, Twitter is now officially releasing its new, integrated retweet display, which includes a separate list for 'Retweets with Comments'

Twitter and DMCA violations

Janet Fouts

A little while ago people were making a fuss about freelance author @RunOlgaRun who noticed a joke she posted on Twitter being shared without credit. She asked Twitter to take it down as a violation of her copyright and they responded by replacing the tweet in violation with the text.

Start Growing Your Twitter Profile With These Tips and Tricks

agora pulse

Getting engagement on Twitter can be tough. But these tips can help you expand your Twitter follower count and boost positive social interactions. Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness.