Twitter Shares Key Tips on How to Improve Your Twitter Ads Approach

Social Media Today

Twitter has shared some new advice on how to maximize the performance of your Twitter ads

Twitter Launches "Twitter ArtHouse"

Social Media Today

"ArtHouse" offers digital strategy, video creation and editing, influencer and artist management and event livestreaming

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Twitter Shares Planning Guide for Your 2021 Tweet Strategy

Social Media Today

Twitter has published a new planning guide to help map out your tweet strategy for 2021

Twitter for Business: Is It Time?

Webbiquity SMM

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.” ” Could creating a “Twitter for business” service level be part of the answer? Though 90% of B2B software companies are on Twitter , barely half are active.

Twitter Reminds Users of Upcoming Changes to Verification Policy

Social Media Today

Twitter's new verification policy comes into effect this week, which means all currently verified profiles that don't comply will lose their blue tick

Twitter Provides Tips on Establishing Brand Voice via Tweets

Social Media Today

Twitter has provides some new pointers to help brands establish their tone of voice and approach on the platform

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Twitter Reports 75% Increase in Gaming-Related Tweets in 2020

Social Media Today

Twitter has shared some new insights into the evolving gaming discussion via tweet, which saw a massive increase in 2020

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Nine years of Twitter

Sherrilynne Starkie

Twitter has been around now for nine years; during that short time it’s changed both the PR profession and practitioners alike. I’ve built an international following and have had many great opportunities come my way thanks to my Twitter profile. Many of my clients first became aware of me via Twitter, so did my boss. But that all changed as Twitter’s user base grew. Today I still love the immediacy of Twitter. Twitter is central to most of the client work I do.

Twitter Launches its Story-Like 'Fleets' for All Users

Social Media Today

Twitter is rolling out its Stories-like 'Fleets' option to all users

FBI Announces Arrests Over Recent Twitter Hack

Social Media Today

The FBI has announced three arrests in relation to the recent Twitter hack, which saw scammers take control of various celebrity accounts

How to Use Twitter Live Video to Expand Your Reach

agora pulse

When you think of live video, does Twitter Live video come to mind? Twitter Live video has been around for a while now, but it seems like Facebook Live has gotten most of the attention. Before You Go Live on Twitter. Are you using Twitter lists ? Twitter

Twitter Makes Frequency Capping Available for All Ad Campaign Types

Social Media Today

Twitter has added frequency capping to all ad campaigns, providing more control options for maketers

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Twitter Tests Clubhouse-Style Audio 'Spaces' Feature

Social Media Today

Twitter's testing a new audio spaces option which will enable users to create audio-only meeting rooms

Optimal Posting Practices for Facebook, Twitter and LinkedIn in 2021

Social Media Today

Looking to update your approach to the major social platforms? Here are some notes on best posting practices to keep in mind

Will private conversations change Twitter?

Sherrilynne Starkie

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. Twitter says that users can create groups in just a few taps and when someone is added to a group, he or she will receive a notification. Some see transparency as being one of the key defining attributes of Twitter. Most activity and conversation is posted publically for anyone to see and this access is what makes Twitter engaging and useful.

Twitter Provides Tips for Holiday Promotions and Outreach

Social Media Today

Twitter has provided a new set of tips to help brands map out their holiday marketing strategies

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HMV’s Twitter nightmare

Sherrilynne Starkie

Then last week, as 190 people were in the midst of hearing that they were losing their jobs, the company’s Twitter account was hijacked by disgruntled employees who live tweeted events as they unfolded. One tweet read, “Just overheard our Marketing Director (he’s staying, folks) ask, “How do I shut down the Twitter?” In all, there were more than 14,000 mentions of the #hmvXFactor hashtag online, most of them on Twitter. Meet the woman who took over the HMV Twitter account.

Twitter Strengthens Two-Factor Authentication Options with Physical Security Keys

Social Media Today

Twitter's updating its two-factor authentication features to provide more security options for users

The Top 130 Minnesota Tech Companies on Twitter

Webbiquity SMM

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. A Few Statistics About Top 130 Minnesota Tech Companies on Twitter.

Twitter Updates its Efforts to Tackle COVID-19 Vaccine Misinformation

Social Media Today

As COVID-19 vaccinations begin around the world, Twitter is updating its approach to combating vaccine misinformation to help ensure optimal take-up

Twitter Shares New Insights into Key Trends During COVID-19

Social Media Today

Twitter has shared some new insights into key conversational trends that it's seeing during the COVID-19 pandemic

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How to Make Twitter Lists (And Why You Want to)

agora pulse

What is a Twitter list? Are you using Twitter lists? Basics of Twitter Lists. Twitter lists are a way to categorize accounts, so you can find them more easily later. Twitter lists put you in the driver seat. How to Make Your First List on Twitter. Twitter

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Understanding Twitter verification in 2020

Sprout Social

If you’re active on Twitter, you’ve probably noticed a blue checkmark associated with various accounts. Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. The significance of Twitter verification. Your Twitter handle.

Twitter's Testing a Clubhouse-Style Audio 'Spaces' Feature

Social Media Today

Twitter's testing a new audio spaces option which will enable users to create audio-only meeting rooms

Twitter Says it's Suspended More Than 70,000 Accounts Following the Capitol Riots

Social Media Today

Twitter has conducted a mass action to suspend accounts primarily dedicated to sharing QAnon content

Twitter Acquires Podcast Listening App Breaker to Expand its Audio Focus

Social Media Today

Twitter has acquired podcast listening and community app Breaker as it looks to build upon its new audio Spaces feature

10 marketing experts to follow on Twitter

Awario

Twitter is the place for marketing experts. They strive on Twitter by showing their skills and educating others. There are hundreds of marketers worth following on Twitter, but on this list, I gathered 10 who I find most useful for marketing growth.

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How many Twitter users actually tweet?

Sherrilynne Starkie

In a startling admission by Twitter apparently, one in five users never actually tweet. Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). A lot of these non-users are probably bots or apps that connect users automatically to Twitter. Indeed, Twitter needs to clear out the deadwood.

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Twitter seems so real-time that it’s hard to step back to see what you’ve done on the platform. Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Don’t count Twitter out. In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Which are the best Twitter analytics tools with which to get started?

Three Key Takeaways from the Twitter Agency Playbook

Ignite Social Media

Last month, Twitter released a guide to help agencies and advertisers better understand Twitter ads to best help their clients reach their goals. The Twitter Agency Playbook was born out of questions that were frequently asked by agencies so they would have a one stop shop for finding answers they have about Twitter Ads. Below are three key takeaways from the Twitter Agency Playbook. . Where Twitter Fits into Your Client’s Strategy.

Twitter Tests Making 'Quote Tweet' the Default Retweeting Option

Social Media Today

Twitter is looking to make more users add their own thoughts to their retweets by removing the current menu of retweeting options in the process

Twitter Update: Twitter Rolls Out New Profile Redesign

yMarketingMatters

Yes, now Twitter started rolling out its new profile redesign on Tuesday April 8th. Note: New Twitter users will get this new profile when creating an account and are walked through the account account process, so it’s actually a great way to practice using the new layout. So over the next few weeks, when you log into your Twitter account and see your profile page has been replaced with the new page design, you will know you have been upgraded!

Twitter's Testing Audio Clips in DMs with Users in Brazil

Social Media Today

After releasing audio clips in tweets back in June, Twitter is now also testing audio DMs with some users

Google Webmaster Tools Moves Twitter Account

Bill Hartzer

Google Webmaster Tools, now called Google Search Console (for several years), has moved their Twitter account from @googlewmc to @googlesearchc. The implementation of their migration from one Twitter account to another Twitter account is not the way I would have personally made the change.

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Twitter Provides Insights into the Rise of Twitter Watch Parties During COVID-19

Social Media Today

With people seeking new ways to stay connected during the COVID-19 lockdowns, Twitter has seen a big increase in watch parties on the platform

Twitter Publishes New Insights into Video Ad Effectiveness

Social Media Today

Twitter has shared the results of a new study into the effectiveness of its video ad options

How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

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Twitter Basics: How To Get Started On Twitter For Business

yMarketingMatters

What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. Like any social network, what you get out of Twitter is based on what you put in and how active you are. Remember: Twitter is for short bursts of information. You can easily post 1-4 times an hour on Twitter to have a high impact. Twitter is a marathon, not a sprint. Twitter is Viral.

Twitter Announces New Push to Improve Tweet Accessibility Options

Social Media Today

Twitter has announced two new teams that will focus on improving the platform's accessibility features

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Twitter Updates Tweet Creation Process in Ads Manager

Social Media Today

Twitter has updated the composer element of its Ads Manager, making it easier to see what your promoted tweets will look like before you launch your campaign