How Twitter & Facebook are making social media ads more transparent

Sherrilynne Starkie

A certain leader of the free world bandies the term about to denigrate negative media coverage but that’s not an accurate definition. This initiative is part of the Trust Project , an international consortium of news and digital companies collaborating to build confidence in the news media.

Why your social media isn’t working

Sherrilynne Starkie

The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Want to get real business benefits from social media?

Social Media Updates: September

yMarketingMatters

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Twitter. Facebook, Twitter, Instagram and Pinterest post graphics.

How Do You Measure Social Media Success?

agora pulse

Social media success means different things to different people. Yet everyone wants to know the answer to the ultimate question: Am I successful on social media? The first step is to understand what your social media goals are and measure against them.

Social Media Updates

yMarketingMatters

Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! Twitter. More on how to use Twitter Moments here. Twitter Makes Moments Available to All Users.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools.

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Top Five: Social media security & privacy advances

Sherrilynne Starkie

Top Five: Social media security & privacy advances. Top 5 must know news and information from the world of social media for this week. Infographic: What social networks are doing to protect your information. Twitter updates privacy policy and terms of service.

What every consultant should know about social media analytics

Sherrilynne Starkie

These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. Effective social media analysis takes the right combination of hard skills and softer aptitudes. Social media audits.

Social Media Updates: July

yMarketingMatters

Many new updates were announced in the world of social media in July! This is great for any business that uses local awareness ads to drive walk-in business as it will help measure the conversion from social or mobile ad campaigns. Twitter.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

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Social media top 5: Twitter takes on spammers and bots

Sherrilynne Starkie

Social Media Top Five: Twitter cuts off spammers and bots. The top 5 must-know news stories from the world of social media. Facebook, Twitter, Instagram, Google are all featured. Twitter's fight against spammers and bots. REPORT. Sherrilynne Starkie.

Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Discussions on influence in social have been around since social began. The key to being a good social media marketer is what?

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October 2018 Social Media Updates

Ignite Social Media

S ocial media networks take this Q4 push to provide updates and release new products, while also provid ing tips and tricks on how to boost traffic, drive sales, and increase video views. Grab your pumpkin spice latte and catch up on the October Social Media Updates.

3 Reasons Your Boss Didn’t Approve Your Social Media Budget and Plan

Pam Moore

” Do you have what you think is an amazing social media or digital marketing plan? This blog post includes the following: Top 3 reasons your social media budget and plan are not getting approved. ” Or “how can social media really impact our business?”

Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Articles, website content, social media updates, email campaigns. Video Production Social networks are increasingly optimised for video content.

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How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. Featured Headline Social Media consultant PESO model

Top Five: Who is social media’s AR winner?

Sherrilynne Starkie

Top Five: Who is social media's AR winner? Top 5 must know social media news including Twitter automation, Facebook transparency, Instagram soundtracks, Google Analytics videos, and Snapchat's tennis lens. Twitter cracks down on automation. REPORT.

115 Facts You Never Knew About Social Media [Infographic]

Webbiquity SMM

It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Social In Sixty Seconds.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? I am excited to announce that TODAY we officially open the public doors to our brand new Social Profit Factor training academy and member community! Do you have social media problems? .

Top Five: Tidal Wave of New Social Media Features

Sherrilynne Starkie

Top Five: Tidal Wave of New Social Media Features. This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. New features for Twitter apps. REPORT.

What’s the Right Social Media Scheduling Tool for Your Business?

Webbiquity SMM

With so many different social media scheduling tools to choose from, there’s something for everyone. Every business has its own set of goals when it comes to social media marketing, so it makes sense that they’d use different tools based on those objectives.

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Marketing Nutz Launches Social Profit Factor: Social Media, Branding Training Academy for YOU!

Pam Moore

I am thrilled to announce that Social Profit Factor is finally here! We have worked on Social Profit Factor for more than a year to solve for an underserved need in the world of online business and internet marketing today! Why did we create Social Profit Factor? .

Prioritize Your Social Media

The Social Media Incubator

Social media for your business can be the same way. If your business is on social media, it can be a struggle to determine which platforms could be best for you in the long run. There is a social opportunity for almost every business.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

Image credit: Buddy Media. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 15 Best Social Media Tools by CodeGeekz.

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Social Media Updates: July

yMarketingMatters

July has been a bumper month in social media! All the major social media platforms came out with at least one update. Twitter. New Twitter Ads Companion : Manage Twitter ads on the go with the new Twitter Ads Companion mobile tool.

Social Media Updates: August

yMarketingMatters

Another month, and many more social media updates to help businesses interact better with their followers. This is a breakthrough in managing your Instagram presence right alongside all your other social media activities, from the comfort of Hootsuite. Twitter Updates.

01/10/2014: Social Media Snapshot

Harp Interactive

Below are highlights of changes on top social media platforms for the week ending January 10, 2014: New on Pinterest VisualGraph Coming to Pinterest Board Near You Earlier this week, [.] ( Read more. ).

Social Media Updates: May

yMarketingMatters

All the updates you need to know about for Facebook, Twitter, Instagram and Linkedin to grow your business and keep ahead of the curve! After the slow month of April, May seems to be back on track with every other fast-paced, exciting month in the world of social media. Twitter.

4 Top Social Media Promotions of 2016

Ignite Social Media

Throughout the year we keep our eyes peeled for those social media promotions that stick out from the pile, from the innovative to the simple activations, here are four of the top social media promotions that we felt shined in 2016.

Nine Social Media Marketing Stats You Can Use

Webbiquity SMM

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Twitter emerged at the SXSW conference in March 2007. across all major social networks.

How Glossier Built a Cult Following on Social Media

Unmetric

Glossier’s success is no secret sauce hidden away in vaults; it’s pillared on two things – social media and branding. According to Weiss , the blog and its digital presence has been their “single largest social media platform”. Socially Driven Beauty Brand.

Social Media Stats [Infographic]

Mindjumpers

Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone. What’s Trending @Twitter?

Industry certification a must for social media career success

Sherrilynne Starkie

But still today, I find it difficult to assess what someone actually knows about social media. Almost all candidates claim to have knowledge and experience of social media and, given the demographic, I’d expect them to. Social Media Certification.

12/20/2013: Social Media Snapshot

Harp Interactive

Below are highlights of changes on top social media platforms for the week ending December 20, 2013: New on Facebook Facebook Acquires SportStream Announced Tuesday, Facebook acquired SportStream, a personalized social feed [.] ( Read more. ).

Four Ways to Develop Amazing Social Media Content

Ignite Social Media

Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” Now, it’s important to understand why social media content is so valuable. Twitter: 140 seconds.

Social Media Updates: Facebook, Linkedin, Twitter. Be Ready!

yMarketingMatters

Just in case you missed it…Facebook, Linkedin and Twitter recently announced important new updates that are taking effect right now. . Twitter Update: Twitter Rolls Out New Profile Redesign.

Social Media Management Tools Compared

Ignite Social Media

You’ve come up with a great social media strategy and your team has created some fantastic content. One last question before you do: will you post and monitor your comments natively, or will you use a social media management tool?

5 Innovative Social Media Campaigns of 2016

Ignite Social Media

Thanks to all of these events and more, the social sphere hasn’t been any different. The only true difference is that I’d much rather prefer an awesome social campaign over a political one. Their social campaign, however, performed quite well.

01/17/2014: Social Media Snapshot

Harp Interactive

Below are highlights of changes on top social media platforms for the week ending January 17, 2014: New on Facebook New Desktop Messaging Interface Coming Soon? Blog Facebook Google LinkedIn Social Media Marketing Twitter gmail linkedin social media Social Media Snapshot

How to Develop a Profitable Social Media Strategy and Plan in 2018

Pam Moore

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You feel as if you constantly spin your social media wheels with little real business results.

Outsourcing Social Media Management

yMarketingMatters

whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Definitely worthwhile subscribing to Right Mix Marketing blog , and following him on Facebook and Twitter ! Social media consultants can be 20x more effective.

Social Media Informer

Sherrilynne Starkie

Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Social Media Informer is now featuring content from sherrilynnestarkie.com.

Stop Listening to Social Media Gurus and Build Your Own Digital and Social Marketing Plan

Pam Moore

However, particularly when it comes to social media and digital marketing, it is very easy to quickly fall into a rabbit hole or wild social media goose chase where you wind up chasing some shiny new social object that could drive you to wasted days, weeks or even months of your time.