Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers.

Using Facebook Hashtags for Your #FacebookMarketing

yMarketingMatters

When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook. How to Use Facebook Hashtags.

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Why Twitter Hashtag Infographic Fails

Ari Herzog

Twitter launched this infographic on August 21, 2013. Who spends so much time creating a hashtag? Do not create your own hashtag if one already exists and if your participation will benefit you and others using it. If you are creating a new product then create a hashtag for it.

Are Hashtags Really Useful for Twitter Marketing? (Infographic)

SocialTimes Twitter

There are some standard pieces of advice among social media marketers: Create shareable content, include links, measure everything, use hashtags. Of the tweets analyzed by Venngage , only 35 percent of the accounts tweeting to the selected hashtags were genuine.

#HashAtIt: Now You Can Search Hashtags Over Multiple Social Platforms

The Realtime Report

Are hashtags part of your brand’s marketing plan? Hashtags work on multiple social networks – but until recently there was no easy way to search them on all of these platforms. The site features customizable #hashtag boards, created and tailored by users.

Hashtags, the Good the Bad, the Oh So Ugly

Janet Fouts

It can’t be over-stated how important it is to research a hashtag before you use it and to give a little thought to what people may do with it once you unleash it on the world. “What if I did an #AskThicke hashtag on twitter?” Hashtags have saved lives too.

Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. So, what exactly is a hashtag?

5 Highly Effective Hashtag Tracking Methods

Sprout Social

Hashtags are much more than just a way to make Tweets and Instagram posts more entertaining. You’ve probably seen your fair share of random hashtags thrown onto the end of Tweets and Instagram captions that seem to serve no real purpose. What hashtag should you use?

Are Facebook Hashtags Necessary

Small Business Mavericks

There has been a pretty strong contingent on Facebook trying to avoid hashtags. You can actually do some pretty cool things with Facebook hashtags. Such as: Click on hashtags, even if they originate on other services, such as Twitter. Search for a specific hashtag from your search bar. Compose posts directly from the hashtag feed and search results. Google+ started supporting hashtags just last month. Social Media Branding facebook hashtag

How to Identify Popular Hashtags

Razor Social

Hashtags are used on social media channels and are important in your business – you may be missing a trick if you’re not using them. So let’s figure how how to identify popular hashtags… First… let’s talk about what hashtags are and why you need them!

Why Hashtags are Spam #hashtags

Bill Hartzer

Hashtags are spam that need to go away. According to reports that have hit the mainstream media lately, Facebook has just (finally) gotten #hashtags. So, why are hashtags spam? When you insert a hashtag, you’re adding a keyword or keyword phrase in order to categorize it.

How to Use Twitter Hashtags for Business

Harp Interactive

#hashtag As anyone who uses Twitter knows, the ‘#’ symbol, called a hashtag, is used to mark keywords or topics in a Tweet. Interestingly enough, it was created organically by Twitter users as a way to categorize messages. Hashtags are simply a way to “tag” your tweet with subject matter to make it easy to be found.

How to Grow Your Audience With Hashtags for Instagram

Sprout Social

The answer is hashtags. The beauty of hashtags for Instagram is they make your content discoverable and increase your chances of engagement. Aside from getting mentioned by influencers , using hashtags is one of the easiest ways to grow your audience within Instagram.

Why Use #Hashtag In Twitter ? - Social Media

Social Media Network Marketing

This sign on Twitter is the most known and used: #. It is called Hashtag. Though it may be a little difficult to organize content on Twitter #Hashtag has made it a little simple. Hashtag has made searching on Twitter easy. You will have yourself used the Twitter Hashtag at some point in time while Tweeting. The Hashtag is put along with a word or phrase. There is no space between the Hashtag and the chosen word.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. Let’s take a brief look at the performance of the tournament’s official hashtag.

Twitter Unveils Hashtag-Triggered Emoji for Inauguration

SocialTimes Twitter

Twitter rolled out a hashtag-triggered emoji for Friday’s inauguration of President-elect Donald Trump. The special emoji will be added to tweets with the hashtags #inauguration and #inauguration2017. Your official inauguration hashtags have arrived. — Twitter Government (@gov) January 19, 2017. Politics Twitter #inauguration #inauguration2017 Donald Trump Emoji emojis Hashtag-Triggered Emojis Hashtags Inauguration

A Complete Calendar of Hashtag Holidays for 2017

Sprout Social

Ignored by traditional calendars these hashtag holidays are celebrated ad nauseum on social media. Not sure which hashtag holiday makes sense for your brand? Hashtag holidays have been celebrated for decades but they’ve only gained traction on social media within the past few years.

Ultimate Guide to Twitter Hashtags

www.searchenginejournal.com

Home About Us Contact SEJ News PPC SEO Tools Social Links BlueGlass SEO Services Social Media Marketing Pay Per Click Online Reputation Management Content Development Mar 24 2009 Ultimate Guide to Twitter Hashtags What is a Twitter hashtag? I use #hashtags quite often.

Twitter Launches Hashtag-Triggered Emoji for NBA Teams

SocialTimes Twitter

25, Twitter and the National Basketball Association launched hashtag-triggered emoji for all 30 NBA teams. When a user includes one of these hashtags in a tweet, the team’s corresponding emoji will automatically appear next to the hashtag. Fans can use these hashtags throughout the entire NBA season. NBA fans… Use your team’s hashtag to unlock their emoji! Readers: Do you post about the NBA on Twitter?

A Step-By-Step Guide to Launching a Branded Hashtag

Sprout Social

Chris Messina, currently a Developer Lead at Uber, is credited as the inventor of the hashtag on Twitter. Originally intended to group content based on subject matter, the hashtag has been adopted across every popular social platform and has cemented its place in our culture.

How Do You Use Hashtags on Instagram?

agora pulse

Here’s a question I get a lot: Exactly how do you use hashtags on Instagram? If you can wade through all that noise and use hashtags correctly, you are more likely to get more views, followers , and overall business results. She hardly uses hashtags. Hashtags for Searches.

How Promoted Hashtags Can Ruin Your Online Campaign Efforts

SocialFish

One of the most surefire ways to encourage conversation on your nonprofit or association is through the use of hashtags on Twitter. Rather, make sure your #SharingStories hashtag be a compelling call to action to share a story coupled with your brand name.

How to Use #Hashtags to Improve Your Social Media Marketing

yMarketingMatters

A hashtag is word preceded by a hash mark (#), used within a message to identify a keyword or topic of interest and facilitate a search for it. So whenever a user adds a hashtag to their post, it is immediately indexed by the social network and searchable by other users.

How to View the Stream of Any Facebook Hashtag

Stay N' Alive

Yesterday Facebook announced that they were finally launching the support of hashtags, a format currently supported on Twitter and Google+. Try https://www.facebook.com/hashtag/throughglass or https://www.facebook.com/hashtag/fail for a few fun examples of this.

5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

Why should you bother creating your own hashtag campaign ? A good hashtag can redefine your online brand identity, provide you with new ways to interact with your customers and help you promote product and services to new audience segments.

How to Create a Hashtag Just for Your Business

Sprout Social

With so many advertisements, billboards and commercials in our face, it’s tough to find one without an added hashtag. Now businesses create a hashtag for consumers to find more information about a product or service. Whether it’s a branded term, phrase or call to action, hashtags increase social media engagement. When you create a hashtag, you give users a new way to get in touch with your business on social. Reasons to Create a Hashtag. When to Use Hashtags.

Get the Most Out of Twitter Hashtags

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! So how do you disseminate and make sense of all this hashtag madness?

How To Be A Hashtag Hacker

Firebelly

The hashtag, or pound sign (#) for you social media novices, has become one of the most important ways we communicate with people online. For brands, hashtags can be a great way to get costumers interacting with a product or promotion.

Make Fun Of #Hashtags All You Want, But Google Just Got Serious

Myrland Marketing

Yesterday, Kevin Mullett , Online Visibility Expert (and really smart guy), shared the news on LinkedIn that Google is now making hashtags searchable. You’ll also see links to search for these hashtags on other social sites.

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. Here are three hashtag search tools that are crazy easy to use! Hashtracking is another great hashtag-tracking option for Twitter and Instagram.

16 Tips for Using #hashtags HINT: You’re doing it wrong :P #socialmedia

Laurel Papworth

If you create content and don’t use a hashtag you are passing it through OWNED media (your subscribers) but it rarely escapes into EARNED media (other people who would be interested. Try adding a hashtag or two that you know people use and monitor and see how it resonates.

Twitter Launches Stickers, Hashtag-Triggered Emoji for Lunar New Year

SocialTimes Twitter

Twitter released new stickers and a hashtag-triggered emoji to celebrate the Lunar New Year. With this update, users can share the Year of the Rooster emoji by tweeting one of the supported hashtags associated with the occasion.

Twitter Adds Stickers, Hashtag-Triggered Emoji for U.S. Election

SocialTimes Twitter

vote in the 2016 election , Twitter is encouraging users to share that they voted using special hashtag-triggered emoji and election-themed stickers. First, users can tweet the hashtags #ElectionDay and #IVoted to trigger the appearance of special emoji after the hashtags. After you turn out to vote this #ElectionDay , be sure to Tweet with #iVoted to unlock election Twitter emoji. Twitter Government (@gov) November 8, 2016. As people around the U.S.

Twitter Kicks Off NFL Teams’ Hashtag-Triggered Emojis

SocialTimes Twitter

The National Football League ’s 2016 season kicks off with Thursday night’s Super Bowl 50 rematch, Carolina Panthers at Denver Broncos, and Twitter is ready for some football. NFL @Twitter emojis are here! Twitter announced that hashtag-triggered emojis are now available for all 32 NFL teams. Readers: What do you think of your favorite team’s Twitter emoji?

Facebook and hashtags: at long last

Sherrilynne Starkie

Facebook has introduced the use of hashtags ! Hashtags are the first step. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow users to add context to a post or indicate that it is part of a larger discussion.

How to Identify Relevant Hashtags for Your Business

Convince & Convert

Identifying the right hashtags is critical when it comes to social monitoring and engagement. I have developed this three-step method using a few favorite Twitter tools – Twitonomy, Hashtagify.me, and RiteTag. Identify the Hashtags of.

Secrets of Twitter Hashtags (For Those Still Unsure)

www.interactiveinsightsgroup.com

blog archives about Services Contact Secrets of Twitter Hashtags (For Those Still Unsure) by Robin Broitman Still feeling confused by Twitter Hashtags- those words that start with a # symbol that you keep seeing on Twitter? What the Hashtag?!

Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. After local newspapers picked up the offer and promoted it, people started retweeting the hashtag.

Increase Twitter Engagement with Hashtags and HASHCORE

Kikolani

Did you know that tweets that include one to two hashtags have a 21% boost in engagement according to Buffer ? This could be due to the topic of the tweets, people who follow specific hashtags, trending topics, or the apps that pull tweets based on topic such as Paper.li.

Twitter Touts Branded Emojis

SocialTimes Twitter

Twitter introduced branded emojis last year , and the social network provided an update on their performance Monday. According to Twitter research, the median number of earned media generated by branded emojis is 5.3 Advertisers: What are your thoughts on Twitter’s branded emojis?