Newsletter Marketing or Blogging?
Small Business Mavericks
JANUARY 27, 2014
Is newsletter marketing or blogging more effective for small businesses? ” There are pros and cons to both blog marketing and e-mail newsletter marketing. A blog is the best tool for audience engagement while your e-mail newsletter is the best tool for cultivating a warm list that you can mine for great direct selling. Then, you use your e-mail newsletter to drive traffic to your important landing pages and close more sales.