The Importance of Email Newsletters

Idaconcpts

Despite the rise of social media, email topped the list with 86.3% Many blog owners make the mistake of trying to invent a newsletter from scratch. Create Newsletters Efficiently.

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter. Is social media the new “company newsletter”?

Trending Sources

Social Media: The New Company Newsletter? [Infographic]

PWB Marketing Blog

The other day I was asked “Is social media the company newsletter?” Yes, I do think social media can take the place of most of the functions of the company newsletter. Is social media the new “company newsletter”?

25 Newsletter Content Ideas + Bonus Newsletter Idea Resources

Writtent Blog

Learning how to write a newsletter is relatively easy. Constantly generating newsletter content ideas is not. That’s why we’ve put together this list of 25 powerful content ideas, plus a few additional resources to help you come up with even more ideas for your newsletter.

Nine A/B Tests You Should Run on Your Newsletter

Convince & Convert

Think of A/B testing as practice for your email newsletter. There’s been lots written about the best time of day to send your email newsletter , but what works for other companies may not work for yours. You have undoubtedly heard that pictures help increase engagement on social media.

How to Improve Your Social Media Marketing Plan With 13 Growth Hacks

Convince & Convert

Here are 13 data-backed growth hacks we learned at CoSchedule while building our social media marketing plan. I think you’ll find they’ll work for your social media marketing, too. And now you have tons of headlines you can A/B test using your social networks.

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations.

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3 Psychology Strategies You Should Be Using on Social Media

Convince & Convert

Are you looking to gain more attention for your business on social media? Social Proof. Give before you get, particularly when it comes to your brand's social following. Social Proof: Building an Influential Brand.

When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing.

7 Best Newsletter Builders for Creating Great Newsletters

Writtent Blog

To effectively harness the power of email, you need a strong newsletter builder to create campaigns, manage contacts, and analyze results. Here are 7 of the best newsletter builders to help you create email campaigns that get results. Social media and Google Analytics integration.

Best Tips for Successful Social Media and Digital Marketing in 2014

yMarketingMatters

Social media and digital marketing are going to grow even stronger in 2014. And to make things even harder, social media and online marketing are becoming more complex and are overlapping more than ever – as you will see below. In short: social media is human interaction.

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5 Ways that Social Media Impacts SEO

Adam Sherk

I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. How does social media activity impact search engine optimization? Fortunately a good deal of social activity revolves around sharing links.

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5 Ways Your Social Media Posts Improve Your SEO

Convince & Convert

Google has been particularly enigmatic about how, or even if, its rankings are influenced by social media. Social signals are a helpful factor in making that determination because they represent independent assessments of a page’s content. Get our Definitive email newsletter.

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How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity SMM

Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed.

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7 Awesome Hacks to Promote Your Social Media Posts

Convince & Convert

Every day, the average social media user is inundated with a ton of posts. Considering each link posted to social media enjoys a half-life of around three hours , brands must search constantly for novel ways to promote their posts to keep them relevant for longer.

The Proven Mechanics of Successful Social Media Writing

Convince & Convert

It seems like “ social media engagement ” is all the rage for marketers these days. Which means, if you don’t write well for social media, you won’t get more likes, or shares, or comments, or clickthroughs. million social media messages and 11 studies, so buckle up!

Why Social Media Is So Important for Your Business in 2014

yMarketingMatters

Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix.

Ultimate Guide to Measuring Social Media ROI

Sprout Social

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. What Is Social Media ROI?

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The Single Most Important Social Media Marketing Metric

Convince & Convert

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing.

Understanding Social Media ROI Cycle

Mindjumpers

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. The prime target at this stage is to create a social media presence.

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7 Tips to Rock Your Social Media Strategy in 2017

Katie Lance

I’m sure many of you are thinking about how to create your social media strategy and what you will focus on (or not focus on) in 2017. At the end of the day – you have to do what’s right for you without spending all day on social media!

How Social Media Has Evolved Over the Past 12 Years

Convince & Convert

Saying that social media has taken the world by storm is like saying that rain is wet or that fire hurts—it’s a bit of an understatement. Today, I’m going to show you how social media has evolved in the small amount of time it’s been around, and how it has taken the world by storm.

Social Media Informer

Sherrilynne Starkie

Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Social Media Informer is now featuring content from sherrilynnestarkie.com.

How Social Media is a Lot Like Dating

Techipedia: Tamar Weinberg

Social media, like many things in life, is about relationships. That said, how is social media like dating? You can apply “proper dating etiquette” to just about every aspect of social media. This is where many social media newbies can miss the boat.

Triple Bottom Line Thinking for Social Media

Techipedia: Tamar Weinberg

We all know that social media is about more than just putting out messages and shouting with a bullhorn. Social media gives them the power to take content in new directions, thus causing us to react and respond accordingly. Marketing Social Media

20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Many businesses use social media to promote brand awareness, and it can be quite effective. Unfortunately, for every social marketer who succeeds in driving brand awareness, there are ten more who drive people away from their brands. In social media, most good deeds go rewarded.

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How to Spark Emotion Through Social Media

Convince & Convert

Do you have a social media strategy? But what everyone doesn’t know is that you can’t simply write awesome content and hope that it will draw people like flies to honey from social media. That’s not a social strategy.

How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study.

4 Steps to Boost Your Social Media Engagement

Convince & Convert

Simply too many brands use social media as a free advertising platform where they can sell, sell, sell. While the drive to push sales on whatever platform available is admirable, social media (as most of us have realized by now) plays by different rules.

10 Tips to Shave Hours Off Your Social Media Marketing

Convince & Convert

According to recent research by LinkedIn , 94% of all SMBs in the United States leverage social media for marketing themselves to their audiences. 60% of SMBs that embraced social media claimed that social media marketing got them new customers.

Top Social Media Stats of 2012

The Realtime Report

What social media stats got the most attention in the last year? According to our traffic-counting elves, here are the top social media statistics we published in the last year: Twitter Hits 500 Million Registered Users (Feb 24): Approximately 12.3 Analysts are estimating that the company’s IPO could value the social network at between $75 and $100 billion. Social Media Statistics Facebook India Instagram social networking statistics Tumblr Twitter

Newsletter Marketing or Blogging?

Small Business Mavericks

Is newsletter marketing or blogging more effective for small businesses? ” There are pros and cons to both blog marketing and e-mail newsletter marketing. A blog is the best tool for audience engagement while your e-mail newsletter is the best tool for cultivating a warm list that you can mine for great direct selling. Then, you use your e-mail newsletter to drive traffic to your important landing pages and close more sales.

How to Write a Social Media Press Release #socialmedia

Laurel Papworth

Writing a social media press release for customers, vendors, clients, stakeholders to pick up and deliver the news into their Facebook and Twitter and Google Plus networks is a totally different beast. What are the Main Features of a Social Media Press Release?

The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy.

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Monday Roundup: With Love, the Social Media Spotlight

Waxing UnLyrical

So I’m taking advantage of WUL to shine the social media spotlight on them. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter.

3 Foolproof Ways to Generate Leads with Social Media

Convince & Convert

If I refer to social media as a lead generation tool, what comes to mind first? Maybe because the scars are still healing from a past failed social media campaign. Maybe it’s from reading one too many faux-advice columns on optimal social media posting times.

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Why B2Bs Have It All Wrong About Social Media

Convince & Convert

2016 is here, and it’s safe to say that the hype around social media has well and truly settled. We have watched social charge through its wild, carefree teenage years and make billions of friends in the process. From Social Media to Social Technologies.

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Here’s How Often You Should Post on Social Media

Convince & Convert

How often should I post to social media? You could fill Tom Brady’s trophy case with the amount of research that has been conducted on social media posting frequency. Put another way, increased frequency doesn’t imperil your success in social media marketing.

How to Fix Your Social Media Marketing Strategy

Convince & Convert

Over the years, Convince & Convert has continued to refine its social media strategy process. I’ve pasted the slides below, but also included a short summary of the eight steps in our social media strategy process, as the slides are more visual than descriptive.

Social Media and Travel

Social Media Marketing

The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. JetBlue made a name for itself in the social media space after a difficult travel situation thanks to severe winter weather in 2007.