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What Type Of Content Should My Company Produce?

Twist Image

Great content gets shared not because you have a widget that makes it easy to share, but because it's truly valuable. I've seen great curation happen on Blogs, in Podcasts and in email newsletters. widget. "What type of content should my company be producing?" " This seems to be one of the most frequently asked questions. Prior to answering this question, there are three things need to happen within the organization. Marketing and Publishing. The company must accept the fact that they are no longer just Marketers. The best content is not created by Marketers.

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7 Things to think about when launching a Newsletter

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » 7 Things to think about when launching a Newsletter 7 Things to think about when launching a Newsletter Written on December 28, 2009 by Josh Peters in Social Media 8 Comments - Leave a comment! The SML newsletter will make it’s debut in January.

Link Building Tactics for Publishers

Adam Sherk

E-mail newsletters and RSS feeds. E-mail newsletters are a still a major traffic driver for many publishers and e-mail remains a powerful communication channel that isn’t going anywhere. Specific to link building, newsletters offer a great vehicle for content discovery which indirectly leads to links and social sharing. Widgets and badges. Recommended Tactics.

7 Creative Ways to Increase Instagram Followers

Socially Sorted

3 Add an Instagram Widget to your Website. Get the attention of your fans while they are on your website through a noticeable and accessible Instagram widget, so they can easily check you out on Instagram. Having the Instagram Widget on your website helps people to find you on Instagram… #4 Don’t Forget the Power of Email. Are you on Instagram? Over to You.

How to Write a Social Media Press Release #socialmedia

Laurel Papworth

Call to action widgets (sign up for email newsletters, download industry PDF, fill in survey). Shares The days of emailing out a PDF to a small group of journalists and hoping they will open the attachment on their blackberry – lol – and act on it are over. Let’s tame it. What are the Main Features of a Social Media Press Release?

6 Social Tools to Use Immediately After You Hit “Publish”


One of the first things I am doing is adding my live URL to Cyfe Twitter search widget. It gives you all the tools you need to create a solid email or newsletter campaign, while providing data on how those campaigns are faring. You have invested in that content. Your awesome team was involved. You all have edited, polished, and (finally!) published it. Right? Scheduling Tools.

Fetching Friday – Resources Mashup, First Newsletter & Tennis Street Magic


This post is part of a weekly series, Fetching Friday, featuring the resources mashup, first Kikolani newsletter, and tennis street magic on Create a custom list of tweets with TwitBlend – search for tweets on a topic, save them in a list, and create a widget to share on your website. Kikolani’s First Newsletter. On Wednesday, I sent out the first newsletter for Kikolani. Check it out here , and be sure to subscribe so you don’t miss out on future newsletters, updates, and important information! The Resources Mashup. Facebook.

6 Influencer Marketing Strategies to Boost End-of-Year Sales

Convince & Convert

Rafflecopter has a widget that lets brands organize giveaways with bloggers very easily. Get our Definitive email newsletter. Image via I don’t know about you, but as a marketing professional, the transition from t-shirts to flannel is reminding me that there are less than two months left in the yea r. And you can. Send a Surprise Gift. Run a Giveaway.

Warning: Are You Making These 8 Traffic-Killing Mistakes?


Fix it: Some of the key areas where blog design goes wrong are: Sidebars : get rid of any widgets that aren’t pulling their weight, and fix any that are broken or look weird. Who you are – make sure you have an About page, and consider an About widget in your sidebar. Mistake #4: Not Having an Email Newsletter. My new readers were still engaged with the newsletter.

6 Winning Social Media Promotion Ideas

Sprout Social

Another way to share your social media buttons through email is with your newsletters. Before you send out a newsletter take the time to brand it to your business. Services like Mailchimp make this easy through social media widgets. You can add a follow widget with your links to the sidebar or footer of your newsletter. Your social media channels are ready. You setup your profile and created some content. But how do you promote your social media profiles to get viewers to follow, like and share? These days, social media waits for no one. Prioritize the Best.

SendinBlue Review – Small Business Pricing with Enterprise Features


Simple newsletter creation. Among these 4, the ‘Drag and Drop Newsletter builder’ is the easiest to get used to. It literally took me a few minutes to create a perfectly fine newsletter with all the widgets. I love that SendinBlue lets users drag and drop widgets wherever they want to. SendinBlue. SMS marketing. Campaign scheduling. Spam checking.

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101 Marketing Tools and Technology Tips for 2017

Razor Social

We already mentioned LeadPages, and this tool offers an image widget that lets you easily add photos, logo, and other graphics to your pages. If a potential customer was checking out a certain product in your e-commerce store, this tool will include details of that product in a follow-up newsletter. Are you tired of all the fluff you read on marketing? Social Media. Use know.em

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How to Turn Your Business Blog Readers Into Paying Customers


Sign up for your newsletter. You might ask them to subscribe to your newsletter or sign up for a free webinar so you can turn them into paying customers in the future. You can use a custom call to action for each post with an in-line link or CTA button, or you can place a universal CTA widget below each post. This is a guest contribution from Alicia Rades.

7 Ideas for Seriously Growing Your Subscribers


Fortunately, there are a number of proven tactics for getting more subscribers for your blog, which in turn can result in more subscribers and followers for your blog’s newsletter and social media as well. As a result, it’s a good idea to offer exclusive content via your newsletter. Reduce Your Bounce Rate. It’s a good indication of how immediately engaging your site is.

Email Overload: The Secret to Getting Inbox Zero Every Time

Techipedia: Tamar Weinberg

If you need a reply eventually, make a note (I use Remember the Milk ; read about my widget integration here ) to follow up with the person on a designated date. Emails about new followers on Google+, new DMs on Twitter, new newsletters from my favorite bloggers, cron job notifications, HARO emails — these emails are being auto-archived. In fact, it’s now a true mindset.

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

GOAL: Increase awareness of blue widgets and increase the sale of blue widgets by 10%. Promote your content and promote sharing in all of your digital communications, like newsletters. The key is to always start with the goals, then the customer behavior, and then the content followed by SEO optimization and social activation being amplified by paid methods as necessary.

Seven Habits of Highly Effective B2B Websites

PWB Marketing Blog

For instance, track white paper downloads, completed “Contact Us” submissions, or e-newsletter sign-ups. Test different offers such as “See a demo” or “Sign up for our e-newsletter”. We have calls-to-action to subscribe to our blog, download our whitepapers, and sign up for our e-newsletter. Are you thinking about building new B2B website or maybe making a small tune-up?

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How to Turn Your Business Blog Readers Into Paying Customers


Sign up for your newsletter. You might ask them to subscribe to your newsletter or sign up for a free webinar so you can turn them into paying customers in the future. You can use a custom call to action for each post with an in-line link or CTA button, or you can place a universal CTA widget below each post. This is a guest contribution from Alicia Rades from

Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

While the widget you have spent years designing and producing excites you, it may not have the same effect on consumers. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. This is a guest post by Corey Northcutt. Social media has instigated a leveling effect on marketing. Curate. Respond.

8 Things I’m Trying to Improve with This New Convince and Convert Website

Convince & Convert

Boost Email Signups We get a lot of new subscribers each day for our One Thing daily email newsletter, but not as many as we should get, given the traffic on this site. Partially through the featured posts widget top left, and also through some “you might also like” tools at the bottom of each post. and we do! This design is great. Very, happy and proud about that.

22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog

Enables web publishers and marketers to develop branded communities, social applications and interactive widgets on their websites and across the social web. Social Marketing – A social marketing suite, including feed-enabled social gestures and widgets, social dashboard, segmentation tools, influencer identification, conversion tracking and built-in friend casting.

13 Business Goals You Can Achieve Through Email Marketing

Convince & Convert

An embedded payment widget inside the email makes the process of fund raising even more seamless. Get our Definitive email newsletter. Every marketing plan is built around very specific objectives that a business intends to accomplish. The tools that go into a marketing plan, therefore, depend directly on these goals. Meet email marketing. Take a look. Spreading the Word. Buy now!”

How to Choose a Home Page Layout for Your WordPress Website


For business owners seeking to build up an e-mail subscribers, their website’s home page may focus solely on a newsletter sign-up form. It may be, if your theme uses widget zones, that you can have some sections with 3 columns, some sections with 2 columns and other parts only 1 column. I love these widget-zone-heavy home pages because it puts layout control in my hands.

How to Create Interactive Content That Engages Your Customers

Convince & Convert

Let’s be absolutely clear: Having social media widgets at the bottom of your article shouldn’t be the main way you try to engage your audience. Get our Definitive email newsletter. Let’s face it: the internet isn’t your typical advertising medium. On one hand, you have traditional media. Just about every attempt to make it a truly engaging process has failed.

6 Things I Wish I Knew When I Started My Blog


If you haven’t already, make sure you start a weekly newsletter that sends a digest of your posts to your readers. My original sidebar sign-up widget saw a 0.5% conversion, but the splash now sees 4.54% of website visitors signing up to my newsletter. If they’re only receiving your ‘same old’ newsletter each week, then you’ll see your open rate drop. Before You Begin.

The Why and How of Split Testing for Bloggers


If you’re a blogger or publisher looking to improve your website monetization and user experience, we’ll assume that your primary goals look something like this: Increase newsletter signups. If you’re featuring a link to your newsletter, try several variations on that concept and see which get the highest and lowest click rates. For example you might try: Newsletter.

Popup Opt-in Forms: Case Studies, WordPress Plugins, and Alternatives


Opt-in Email Newsletter Popup Best Practices for 2012 (2012) – Conversion optimization testing and results with a popup opt-in form. It works with Aweber , iContact, MailChimp, GetResponse, Constant Contact and Wysija Newsletters. It’s been almost three years since I first wrote about popup opt-in forms on Kikolani. Back then, I was definitely not a fan. Chris Brogan.

6 Essential Split Tests for WordPress Users with Nelio A/B Testing


Split Testing Pages – This split test will help you determine if a simple tweak of the layout or content on your core pages (About Page, Advertising Page, Hire Me Page, Newsletter Signup Page, etc.) Split Testing Widgets – Unique to the Nelio A/B Testing platform is split testing for widgets. Nelio A/B Testing is a split testing tool made for WordPress. Pricing.

PB127: How to Write in a More Personal and Engaging Voice


An example of this was my last newsletter where I asked readers what their challenges were? Sign up to our ProBloggerPLUS newsletter to get notified of all new tutorials and podcasts below. You can use the following widget to ask a question. Writing That Develops a Personal Connection With Your Readers. This has happened to me numerous times over the years. Write as you speak.

8 Tips for Successful Business Blogging

Ari Herzog

This can be accomplished with plugins or widgets. There are various widgets and plugins for this as well. Peruse through the WordPress plugin directory or this Blogger widgets repository. So make use of the built in RSS capabilities, or create your own email newsletter to help keep your readers and encourage repeat visits. The following article is written by Lior Levin.

Your Epic End-of-Year Blog Audit Checklist: Where You’ve Been and Where You’re Headed!


Are there any widgets that need removing? Is your newsletter signup box prominent? How are you offering your newsletter or mailing list ? It’s time. There’s not a single day left of 2016 to blog on! You’ve done all you can, and you should be proud – no step, no matter how small, is too small. Had a gangbusters year? Good on you! Had a small year? Design.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Feature a newsletter signup box prominently near the upper-right corner of your blog. From time to time, write “teaser&# posts informing readers of what content they are missing, but could be getting, as a newsletter subscriber. Include a quick poll widget in your sidebar to gather answers to yes/no or multiple choice questions. All of the old measurements are moot.&#.

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Whoa! Rapportive adds Facebook Integration


It also has what they call Raplets, where you can set it up to integrate with other software like Batchbook (which we use for CRM), Klout (which I personally think makes no sense but I am testing this out, and maybe when they fix their algorithm it will one day make sense), Mailchimp , our preferred e-newsletter engine, and others. OK, so some of you may be thinking, “huh?

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5 Things to Think About Before You Start a Blog


You might start out on the Blogger platform with no newsletter and eventually move onto a different platform with a simple email-capturing plugin. An Instagram widget? Will you be creating a newsletter? It’s time! You’ve had it in the back of your mind for a while now, but you’ve realised the hour is right to take the plunge, and you want to start a blog.

All of Seth Godin's Free ebooks in one place | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » All of Seth Godin’s Free ebooks in one place All of Seth Godin’s Free ebooks in one place Written on September 16, 2009 by Josh Peters in Social Media 17 Comments - Leave a comment! Seth Godin is a fantastic source of constant information and wisdom. Enjoy!

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Search Engine Optimization: 5 Keyword Research Tips

Bill Hartzer

It may be to increase online sales by increasing newsletter subscribers. For example, lets say the phrase ‘widget’ has 10,000 searches and searches for ‘blue widget’, ‘red widget’, ‘green widget’ each have 2,000 searches. You may determine that the general term ‘widget’ has considerably higher competition and it would be more cost effective to target the Level-2 terms. One of the most important, if not the most important, part of search engine optimization is keyword research. Digg this!

22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Farmville does this well – click and join an email newsletter and get Farmville gold. API widget economy provide a platform for Amazon to empower Twitterers to sell books to each other via API. See here for selling through embeddable widgets on customer site, not on business page. One, should we monetize other people’s activity? Two, how can Twitter make money?

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12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

We posted announcements to the (periodic) Blue Key e-newsletters, the Blue Key blog (like this one ), and we encouraged our Champions to spread the word as well. Props to Champion Tony Rivera and his team for creating this über-cool widget counter for the campaign… free! Photo of me and my Blue Key courtesy Razoo. Background. So I’ll pick up where she left off. But after?

Social Media Community Manager's Management

Social Media Network Marketing

Optionally use this Widget installer to add this link to your blogger blog. To Submit your contribution please read: Social Media Network - Your Contribution To This Blog Google News Official Dilbert Widget Protect Kids From Cyber Crime Via: The Steel Method Simple template by Josh Peterson. Unported License. Based on a work at Social Media Ne.

10 Ways to Increase Return Rates on Your Blog


Blogger too has a set of useful widgets for social sharing. Create good newsletters + enticing landing pages. To entice discovery, have some partial articles in the newsletter body and links that invite readers to the website for reading the rest. This is a guest post by Laura Moisei. Do you work actively to improve return rates? That would make a bounce rate of 53%. Bonus Tip.

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