How to Avoid Content Marketing Fatigue

Geoff Livingston

Instead, build a repository of evergreen content to avoid fatigue, much like you would grow a savings account in case of hard times. A repository allows you to change direction mid stream to meet a news cycle. How to Build a Repository. Image by Jessica Darliingx.

Why An ERP Performs Better In The Cloud

The Realtime Report

Since an ERP is basically a repository for all your company’s data, the security of the system is a paramount concern. Why An ERP Performs Better In The Cloud.

5 Ways To Streamline Your Business and Improve Workflow

The Realtime Report

It saved more than $50 million a year by moving to PDMLink as its data repository and data management tool. Use centralized data repositories with access control so that everyone accesses information in one location, but only authorized individuals can change them.

How Flickr and Google Help Us Remember

Ari Herzog

The Library of Congress did not know the names of French brothers Michel, age 4, and Edmond, age 2, when the institution uploaded this photograph to Flickr in the summer of 2008. They knew the duo were Titanic orphans. They didn’t know anything else. The LOC now has that data.

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The 11 Best Content Marketing, SMO, and Marketing Performance Management Tools

Webbiquity SMM

Includes team collaboration calendars, content project management, a content repository, integration with Salesforce.com, and content performance analytics.

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How are Fans Using Facebook Reactions?

Unmetric

We tapped into our repository of Brand data to see how things stand now, almost five months later. There was a great deal of excitement following Facebook’s proposal to revamp the Like button towards the end of last year.

5 Visual Content Curation Ideas to Ramp Up Your Blog and Social Strategy

Waxing UnLyrical

Source reusable images from image repositories like Pexels and Pixabay. Guest Post by Jessica Davis. What do you feel when you see the visual on this post? Imagine recreating this visual verbally!

It’s 2AM, Do You Know Where Your Organizational Information Is??

SocMed Sean

My Documents, file shares, document repositories, WIKIs, etc…)? In repositories that require no periodic content review? Does your organization offer a single search interface that allows employees to search information in multiple repositories? Tweet Sean R.

Brands: It’s not enough to be liked

Buzz Marketing for Technology

Yet some brands are terribly underutilizing these pages, making them basically brochureware repositories — essentially inviting customers in but not engaging them or giving them an incentive to return.

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Driving Long-Term B2B Growth with an Omni-Channel Presence

Webbiquity SMM

But unlike with an ad hoc strategy, an omni-channel approach integrates the information customer support receives in a single repository that everyone in the company can access. Guest post by Robert C. Johnson.

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Publishing Content Beyond Your Blog

Small Business Mavericks

Content doesn’t need to be published in the same repository all the time. By separating content and giving them separate homes, your website’s overall appearance will look more professional, you will be are able to customize each repository (header graphics, layout and navigation), and control which content is automatically sent around the web through feeds.

Challenges in Everyone in Your Company being Social

Buzz Marketing for Technology

So a Social Media content repository (ok that sounds weird) perhaps a Social Media Knowledge Management system (most likely a Wiki) will need to be in place so people can study what has happened, get up to speed fast and go out and get Social!

Linkedin Update: Linkedin Products & Services Page To Be Removed

yMarketingMatters

There is not central repository where they can all live. Yes, that’s right. On April 14 Linkedin Products & Services Tab will be removed from LinkedIn Company Pages! Until then, you can edit existing products and services, but you will not be able to add new products and services.

How Benelli Races Ahead of the Competition on Social Media

Unmetric

Note: As Indian Motorcycles is a recent addition to our brand repository, we haven't tracked the Promotion statistics for the brand). At some point in our lives, we’ve all flirted with the idea of getting on a bike and going where the road takes us.

Facebook Debuts Several Ad Products, New Features at Cannes Lions

SocialTimes Facebook

The Creative Hub will also provide inspiration with an easy-to-navigate repository of case studies and great content. Facebook used the Cannes Lions International Festival of Creativity in France this week to take the wraps off several new advertising-related products and features.

Does My Business Need to be on Twitter?

yMarketingMatters

It has become a repository of the latest thinking shared by industry and thought leaders, whom you can follow.

Facebook Revamps Their Offers Section and Instagram Stories Gains Traction | Social You Should Know

Ignite Social Media

All the coupons they choose to “clip” will be added to a central repository that reminds them which coupons they have and when they expire.

Can You Trust Anything Mashable Says

Convince & Convert

Social Media Controversies Addressed, Fresh Each Week.

3 Smart Thought Leadership Tips for Entrepreneurs

Waxing UnLyrical

I recommend that you start building a repository of posts before you start pitching so you can be ready to submit them as soon as you get the green light. Guest Post by Molly Borchers. Here’s a harsh truth: anyone who tells you “build it and they will come” is full of crap.

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Instagram Video Highlights YouTube Weaknesses

Geoff Livingston

Instead, YouTube has become a gigantic content repository, favoring professional and amateur short movies, generally 30 seconds to five minutes long. YouTube may have the most to lose from Facebook’s response to Vine , 15 second format videos on Instagram.

#SproutChat Recap: Best Practices for Distributing Content From Brand Advocates

Sprout Social

A4c Notifying sales of your new content and putting it into your sales content repository is another vital distribution step. Marketers know that content drives traffic. But figuring out which social channels’ content should be distributed on and how it should be shared can be a challenge. Creating a successful content marketing distribution strategy is essential for success.

ECM in the Cloud: A “CYA” for Press Agents

Waxing UnLyrical

But wait, before you start lumping cloud-based ECM with other digital repositories like Google Drive and Dropbox, let me explain further. Guest Post by Jeff Frankel. The cloud has changed everything, far more than merely how we communicate.

The New Competition: For-Profit Communities with Deep Pockets

SocialFish

GitHub’s gigantic code repository allows developers to get helpful code contributions, track changes and collaborate on projects. Reposted with permission from the Avectra Blog.

#SproutChat Recap: Multimedia Management

Sprout Social

But with multiple content stakeholders and workflows, how do social media marketers efficiently maintain a repository of cohesive, visual assets? Marketers know that multimedia has the power to exponentially increase a brand’s social footprint. During this week’s #SproutChat , we discussed organizing content in order to ensure a seamless digital publishing strategy. Opt for Unique Images as Much as Possible.

5 Tips For Managing The Email Deluge

Dave Fleet

Unfortunately, that leads to your inbox becoming a repository for difficult email, not a true inbox. Ever find yourself thinking, “I need more email&# ? Ever feel disappointed because you don’t get enough in your inbox? I didn’t think so.

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How to Build a Content Calendar (Plus a Free Template for 2014)

Convince & Convert

In the worksheet named “Content Repository” in our downloadable template you have space to enter all your content ideas and assign authors before transferring them to the content calendar proper.

Personal knowledge management - Wikipedia, the free encyclopedia

Buzz Marketing for Technology

The idea is individuals use their blogs to capture ideas, opinions or thoughts and this voicing will encourage cognitive diversity, promote free exchanges away from a centralized policed knowledge repository that is additional to ordinary work. Knowledge Harvesting - software tools that automatically collect appropriate knowledge residing on subject matter experts hard drives rather than waiting for it to be contributed to central repositories. Personal knowledge management.

9 Reasons Why Hilton’s Social Media Strategy Succeeds

Simply Measured

This helps build an engaged community, motivating followers to post share-worthy content and building the brand’s repository of great content to share with their audience simultaneously. A Google search for the word “hotel” turns up 2,990,000,000 results in 0.76 seconds.

New Social Network Called Koowie Launched

Bill Hartzer

Koowie is designed to become a repository of information for not just ideas but for goods and services as well. Do we really need another social network? Perhaps. A new social network website called Koowie has been launched. Koowie takes a completely various approach to social networking.

Instagram vs. Snapchat, Facebook Notes, Buffer Hacks & Personal Emojis – Bonus Episode [002]

Buffer Social

So I’ve built myself a content repository within Buffer. We are super excited to share our second, very special bonus podcast episode with you! Our bonus episodes offer a fun change of pace from our traditional “interview-style” episodes on The Science of Social Media.

Creating a Hub for your Social Media Presences

Idaconcpts

It’s essential to have a hub for your social media presences, an online repository that provides information about your organization and where can people interact with you. The emergence of social media as a powerful tool for networking cannot be denied.

How the Pin Collective Could Reinvent Pinterest for Brands

Ignite Social Media

At first glance, Pinterest is essentially a digital scrapbook, a repository of things people would like to either have or do—a collection of curated odds and ends, inspirational quotes and ideas.

Social Media Is CRM

Social Media Network Marketing

Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment. Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive.

Content Syndication vs. Content Distribution

blog.sharedvue.com

It allows a vendor to create a centralized hub or content repository where they can arrange marketing content about products, solutions and other promotions. While there may be some sort of a content repository, there is no centralized metrics console or guaranteed control over content edits.

David and The Goliaths of the Job portals!

Atom Thought

The one with the largest repository of resumes? Question: Why would you want to launch a job portal in a market which is already dominated by 2 mammoths who control over 80% of the market both in terms of traffic and resumes? Answer: Precisely why!

6 Must-Have Social Plugins for Your WordPress Blog

Convince & Convert

And with the thousands of plugins out there in the WordPress repository, finding the right ones for your site can be a ridiculously time-consuming (and headache-inducing) feat.

8 Tips for Successful Business Blogging

Ari Herzog

Peruse through the WordPress plugin directory or this Blogger widgets repository. The following article is written by Lior Levin. What is involved in having a successful business blog? This is a question that many companies both new and old often struggle with when deciding to start a blog.

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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

In this and similar scenarios, the employee would have otherwise “ relied on a central repository of all company’s experience that is located in one person’s head, or nowhere at all.”.

Online Collaboration: A B2B Case Study from cbanc

Geoff Livingston

With positive growth and adoption from a normally risk-adverse industry, cbanc is now the largest repository of banker-authored, board-approved, exam-tested content on the Internet. by Myers Dupuy – president, cbanc Network.

25 Questions I Ask About B2B Content Marketing

Convince & Convert

Are you using platforms like Captora to accelerate and extend your search-friendly content repository?