Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. No, testing and analytics won’t eliminate old-school focus groups altogether, but now that marketers have access to a lot of rich real-time data and insight into their products and marketing efforts already available to them, it’s much easier, scalable and more cost-effective.

Focus Group 198

Focus Group Groups Groups Marketing 198

Idaconcpts

JULY 22, 2015

Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion. . Here is an overview of bulletin board focus groups and their advantages and disadvantages. Methodology of Bulletin Board Focus Groups. Advantages of Bulletin Board Focus Groups.

Focus Group 115

Focus Group Overview Groups Groups 115

Jeff Esposito

AUGUST 1, 2011

So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better. One thing that really stood out to me during this group was that there was no way for social media to scale in an organization as big as the Red Sox.

Focus Group 35

Focus Group Groups Groups Team 35

Pam Moore

SEPTEMBER 19, 2017

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? Bottom line… does your content convert to real business? Are you one of the 22% of businesses that are satisfied with their conversion rates?

Content 129

Content Conversation Focus Group Case Study 129

Pam Moore

SEPTEMBER 18, 2017

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. It is not driving business. It is not driving real traffic to your blog or website. It is not helping grow your email list. It is not generating new leads. It is not driving sales. It is not driving ROI. So what is the problem?

Content 128

Content Conversation Focus Group Case Study 128

Pam Moore

JULY 26, 2017

Would you build a new house without a plan? Of course you wouldn't, right? To build a house that will last a lifetime you need a framework and architecture. A framework and plan is what helps ensure the house is developed on time, meets standards to keep you safe and enjoy the home for decades to come. Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture.

Content 128

Content Focus Group Case Study Marketing 128

Pam Moore

JULY 11, 2018

However, there are some strategic and tactical things you are going to need to do and focus on to achieve success. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. However, it is going to take focused time, effort and work. Focus on compelling, relevant value and content that inspires, enriches their life and makes them better.

Brands 112

Brands Real Estate Focus Group Apple 112

The Realtime Report

NOVEMBER 4, 2020

Especially if you focus on content marketing (like creating a blog), you can promote different brands in one single blog post and increase your chances of earning commission. Online Focus Groups. This is where the money in online focus groups lie.

Report 99

Report Focus Group Affiliate marketing Brands 99

Sherrilynne Starkie

MARCH 11, 2013

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. Anyone who has ever been involved in focus group research will agree these discussions routinely unearth real gems…sometimes surprising information about people’s reactions, attitudes and behaviors. Groups would represent fans, sponsors, partners and other community influencers.

Brands 237

Brands Sports Focus Group Groups 237

Idaconcpts

OCTOBER 18, 2014

The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. The main two types of qualitative research are focus groups and in-depth conversations. Busy, time-pressed high-level executives prefer this approach to focus groups. Focus Groups.

Research 122

Research Marketing Survey Focus Group 122

Koka Sexton

JANUARY 9, 2023

Depending on the nature of your business, these may include market research reports, surveys, focus groups, or social media listening. Collecting data through surveys and focus groups to better understand customer needs and preferences.

Patterns 82

Patterns Data Research Survey 82

Sherrilynne Starkie

OCTOBER 17, 2018

I guess Coke has never heard of the concept of using focus groups to test marketing. This week’s must-know social media news includes the YouTube outage, a religious stance on women and social media, Coke’s misstep in New Zealand, Snapchat’s new original programming and Google’s shopping insights. It’s news to keep marketing and communications professionals ahead of the curve. The night that YouTube went dark.

YouTube 183

YouTube Focus Group Newsletter Data 183

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. For decades, brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first. To my mind, studying social media is ever so much better than using focus group scenarios.

Social Media 119

Social Media Focus Group Sentiment Data 119

Socialmedia.biz

FEBRUARY 15, 2020

You can create focus groups that will tell you who wants to buy the product. You could ask the people in the focus groups for feedback, and you can determine the market for your products.

Products 91

Products Project Focus Group Discount 91

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. For decades brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first. Still, I will say that social media is ever so much better a resource than using focus group scenarios.

Strategy 97

Strategy Sentiment Survey Focus Group 97

Waxing UnLyrical

MARCH 22, 2011

On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. They use interviews and focus groups (they call them workshops) to extract softer information – feelings, attitudes, and so on. Some other ideas from Steve: Conduct online focus groups using GoToMeeting (Steve said this has worked surprisingly well for them).

Research 148

Research Focus Group Survey Statistics 148

Ignite Social Media

DECEMBER 7, 2020

Since early last year, Facebook has been putting more emphasis on groups within its platform. This focus stemmed from users wanting to have more of a community feel around topics and interests they care about. Why Facebook Groups Are Important. Group Topics.

Groups 160

Groups Groups Facebook Tips 160

Koka Sexton

JANUARY 5, 2023

Additionally, these metrics can help you understand what type of leads are most profitable, so you can focus your efforts on attracting those leads. Analyze feedback from customer surveys, focus groups, and interviews to understand customer sentiment.

ROI 99

ROI Metrics B2B Advertising 99

Koka Sexton

DECEMBER 26, 2022

Marketers can use customer surveys, focus groups, and A/B testing to gain a better understanding of customer preferences. Understand customer preferences through customer surveys, focus groups, and A/B testing.

Loyalty 59

Loyalty Influencer Campaign Analysis 59

SocialFish

MARCH 31, 2011

If you’d like to be involved in various conversations we’re planning around this topic, including informal focus groups, a session at ASAE’s Annual Meeting in St Louis and another proposed for the Technology Conference, a series of blog posts we’re writing on the Avectra blog , and other fun stuff, please contact us. Two important SocialFish announcements for ya: 1. Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here!

Module 140

Module Proposal Social CRM Focus Group 140

The Realtime Report

OCTOBER 1, 2012

adults aged 25-54, conducted by Sterling Brands and SmithGeiger in Q3 2012; plus 40 consumers’ mobile journals and a 32-consumer focus group ( AdWeek ). Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. Despite this clear expectation by consumers, nearly all of those surveyed (96%) have come across a site that wasn’t mobile-friendly, AdWeek reports. What happens when they do?

Mobile 147

Mobile Sites Report Journal 147

Direct Marketing Observations

MARCH 16, 2015

Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. You’d think brands would know what the customer wanted at this stage of the game, right? It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. delivering a powerful customer experience. It’s almost as if what has happened up to this point didn’t matter.

Marketing 160

Marketing Compete Sample Samples 160

Sherrilynne Starkie

JANUARY 8, 2018

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. It also explains why each is needed and they are all used. Skills Why How. Content.

Skills 272

Skills Social Media Sysomos Diagrams 272

Sherrilynne Starkie

JANUARY 19, 2013

Indeed, often content and messaging is focus-group tested as part of the strategy development, something that might have saved the Our Hamilton campaign from such embarrassing mistakes. “We specialize in civic engagement situations of high emotion, conflict or controversy.” This claim made Dialogue Partners website was shown to be 100% true last week.

Campaign 301

Campaign Engagement Project Template 301

Ignite Social Media

APRIL 30, 2020

Key Takeways: Facebook’s focus continues to be around keeping people connected Live video products were the focus of Facebook’s first F8 announcement Product updates include those around: video calling, new video rooms, and additions to Facebook Live video.

Facebook 122

Facebook Class Applications Eventful 122

Buzz Marketing for Technology

MAY 23, 2012

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Focus Groups suffer from the most human of all issues; the loudest person in the group wins and sways others through a combination of charisma and decibels. When interpreted via a sensible methodology, data becomes intelligence. When viewed through the lens of real consumer behavior, intelligence becomes wisdom.

Marketing 177

Marketing Survey Focus Group Sentiment 177

Ignite Social Media

APRIL 7, 2021

What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. This means seeing where your target audience is active and focusing efforts there.

Organization 153

Organization Social Media Content Analysis 153

Sprout Social

JANUARY 30, 2023

pic.twitter.com/hwr7kYqd6e — ban.do (@shopbando) November 25, 2022 By focusing on a particular day of the year and understanding their customer, they were able to empathize with all 24,000 followers at once.

Examples 78

Examples Aggregator Loyalty Survey 78

The Realtime Report

JUNE 15, 2021

A proactive attitude means your customer service focuses on anticipating potential issues and not reacting after a problem has already occurred. But if you want to boost the efficiency of your customer service, you should focus on improving your company’s relationship with its customers.

Report 99

Report Tips Survey FAQ 99

Mindjumpers

AUGUST 23, 2018

This could be surveys, interviews or focus groups. Traditionally market research has been built on claimed data. These research methods- although can and have uncovered fascinating insights- are expensive, time-consuming and questionable in their accuracy. Seth Stephens-Davidowitz book “Everybody Lies” is built on the disparity between claimed and observed data.

Data 100

Data Curation Survey Focus Group 100

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Tips to conduct focus groups on little or not budget.

Research 78

Research Template Templates Real Estate 78

Likeable

JULY 29, 2020

With traditional marketing, one might conduct a focus group or study, where researchers show audience members ads and ask for their opinion/sentiment. Welcome to the ABCs of A/B testing. If you’ve spent any time in proximity to marketing, you’ve probably heard the term thrown around.

Class 89

Class Social Media Sample Samples 89

Waxing UnLyrical

APRIL 12, 2011

But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results. Guest post by Andi Narvaez. During last week’s #pr20chat , Justin Goldsborough asked how PR professionals can best identify and cater to the needs of their target audience.

Survey 181

Survey Proposal Focus Group Flickr 181

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience.

Aggregator 70

Aggregator Research Focus Group Sentiment 70

Waxing UnLyrical

JUNE 24, 2015

They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Maybe it’s summer, with all the blockbuster superhero movies bombarding us in 3D. Or that I’ve never really outgrown comics and cartoons. But it struck me that the Batman franchise offers some great takeaways for content marketing.

Content 185

Content Marketing Committee Flickr 185

Adam Cohen

AUGUST 24, 2010

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. Every company is different – the culture, the brand promise, the beliefs, the success, the level of focus on consumer insights, and the ability to apply tools and technologies that are new to mutually benefit company and client. How many people at your company are trained, equipped and empowered to talk to customers?

Company 187

Company Social Media Posterous StumbleUpon 187

Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Image via BigStockPhoto.com. If knowledge is power, then knowing what’s happening with your customers is the most powerful marketing tool out there.

Crimson Hexagon 104

Crimson Hexagon Focus Group How To Campaign 104

Janet Fouts

APRIL 18, 2012

Give me a poll (that isn’t a focus group question and I’ll give you my opinion. Many Facebook page owners are disappointed with the results they are getting from their Facebook pages. Sometimes because they think they’ll put up a page and their fan base will flock to the site, dynamically post content on their own and discuss it with their peers, all without much effort from the community manager (if there is one). Hooey.

Engagement 117

Engagement Facebook Case Study Focus Group 117

Convince & Convert

OCTOBER 22, 2021

These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives. Leverage this highly engaged focus group for feedback. Your employees each have a morning ritual. Grab a cup of coffee.

Survey 91

Survey Hotels Education Class 91

Buzz Marketing for Technology

MAY 18, 2011

Today you can use the world’s largest focus group (ie all the social data from the last 2+ years) to find your audience online and model them to predict how effective your media purchases would be. Few marketers today have the luxury of being about to combine all forms of media under one umbrella. It takes a certain size company to be able to take one individual and let them control all forms of media.

Marketing 203

Marketing Focus Group Buy Price 203

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. If you’ve been working with social media for awhile now chances are you’ve come across the term social listening.

Hashtag 105

Hashtag Conversation Marketing Brands 105

Socialized

JANUARY 21, 2010

Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant. Domino’s Pizza’s new Pizza Turnaround campaign set off a wave of discussions in the social media world.

Comparison 151

Comparison Blogosphere Real Estate Focus Group 151

Buzz Marketing for Technology

MARCH 20, 2013

4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. Posted in eCommerce Personalization. Going green, online—is it worth it? The short answer is yes. Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization.

Conversation 166

Conversation Hotels Retail Focus Group 166