Waxing UnLyrical

MARCH 22, 2011

On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. They use interviews and focus groups (they call them workshops) to extract softer information – feelings, attitudes, and so on. What color?

Research 172

Research Focus Group Survey Statistics 172

Buzz Marketing for Technology

MAY 18, 2011

Today you can use the world’s largest focus group (ie all the social data from the last 2+ years) to find your audience online and model them to predict how effective your media purchases would be. I remember buying media on the Golf Channel because that’s what the CEO told me his friends’ watch. But today is a different day.

Focus Group 254

Focus Group Buy Price Advertising 254

Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. It isn’t the “like” that matters; what matters is creating conversations to understand the consumer.

Brands 275

Brands Repository Analysis Focus Group 275

Idaconcpts

OCTOBER 18, 2014

The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. Focus Groups. face-to-face, dyads, triads, etc.)

Research 149

Research Focus Group Marketing Survey 149

Buzz Marketing for Technology

MARCH 20, 2013

4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. Related posts: Four Ways to Evolve Your Online Conversions When you think about it, the Darwinian idea of evolution. Related posts brought to you by Yet Another Related Posts Plugin.

Conversation 199

Conversation Hotels Retail Focus Group 199

Hootsuite

DECEMBER 4, 2024

Focus on your audience’s lived experience Weathsimple Foundation’s goal for the Money Master Class series was to educate Canadian youth — especially youth from underrepresented communities — about money.

Class 98

Class Survey YouTube Analytics 98

Buzz Marketing for Technology

MAY 9, 2012

Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. And recall is imperfect because it asks a person to offer information on a past event outside of the context and situation in which he or she experienced it.

Data 222

Data Samples Sample Survey 222

Jeff Esposito

AUGUST 1, 2011

So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better.

Focus Group 43

Focus Group Groups Groups Social Media 43

Waxing UnLyrical

MAY 29, 2012

You don’t need to create a focus group; you have one already. So you see, you don’t have to have a Twitter account to find immense value in The Twitter for your business… but you do need to be listening. If you are not garnering this data, which is free and public via a listening program, why not?

Case Study 219

Case Study Study Social Media Flickr 219

Buzz Marketing for Technology

JUNE 5, 2013

4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. Related posts: Online Shopping’s – Zero Moment of Truth Although the average online shopping cart abandonment rate is a. Are You Making These Costly Holiday Mobile Mistakes?

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Socialized

JANUARY 21, 2010

Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

The Realtime Report

OCTOBER 1, 2012

adults aged 25-54, conducted by Sterling Brands and SmithGeiger in Q3 2012; plus 40 consumers’ mobile journals and a 32-consumer focus group ( AdWeek ). The data comes from interviews with 1,088 U.S.

Mobile 186

Mobile Sites Focus Group Journal 186

Janet Fouts

JULY 24, 2017

To my mind, studying social media is ever so much better than using focus group scenarios. because people know they are being watched in a focus group. In many cases, the demographic of the people who regularly do focus groups is fairly homogenous.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Firebelly

JANUARY 23, 2012

Thomas Spend all the money you want on advertising, on customer satisfaction surveys, on focus groups—your community managers are the people making your brand every day. Community Managers Are the Heart and Soul of Enterprise Social Media. By David B. They create your reputation anew with every interaction.

Communities 176

Communities Press Release Focus Group Survey 176

Adam Cohen

AUGUST 24, 2010

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. It didn’t require making a leap to engage customers in conversation or to deeply understand how they make a purchase decision. Simply put, one way is easier, two-way (and multi-way) is hard.

Company 231

Company Social Media Posterous StumbleUpon 231

Hootsuite

JULY 10, 2024

It’s like having an unlimited number of detailed focus groups operating all at once, all around the world. A well-planned social listening strategy allows you to keep tabs on millions of conversations across the social web. It also helps you cut through the noise to find the most relevant insights for your brand.

Examples 118

Examples Strategy HootSuite Sentiment 118

The Realtime Report

NOVEMBER 4, 2020

Especially if you focus on content marketing (like creating a blog), you can promote different brands in one single blog post and increase your chances of earning commission. Online Focus Groups. Online focus groups are exactly the same as traditional focus groups, they obviously just take place via an online platform.

Brands 103

Brands Affiliate marketing Focus Group Groups 103

Convince & Convert

APRIL 20, 2011

According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). That would be the equivalent of 230 interviews or roughly 78 focus groups. This is just to prove a general point. Quantitative interviews = $80.

Research 132

Research ROI Focus Group Apple 132

Ignite Social Media

DECEMBER 7, 2020

There are a lot of exciting opportunities here for brands to deliver exclusive content to their group members before the general public. Some ideas that come to mind are product announcements, Q&A sessions with influencers or designers, or leveraging your members as a focus group asking for feedback or insights.

Groups 203

Groups Groups Facebook Tips 203

Social Media Marketing

JANUARY 16, 2011

Using high schoolers as a focus group for the future of a multi-billion dollar company? Some of us use Yahoo. But we don’t really use email.' And I said, 'What do you mean you don’t use email? Everyone uses email.’ And they said, 'No. It’s too slow.'"

Facebook 167

Facebook Yahoo System Focus Group 167

Webbiquity SMM

NOVEMBER 23, 2010

Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Blowhards (usually) tend to get called out and ignored. Social media is fantastic for research and learning. Want to know what your customers and prospects are thinking?

Social Media 194

Social Media Committee Press Release Posterous 194

Janet Fouts

SEPTEMBER 16, 2019

Still, I will say that social media is ever so much better a resource than using focus group scenarios. because people know they are being watched in a focus group. In many cases, the demographics of the people who regularly do focus groups is fairly homogenous.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Buffer Social

FEBRUARY 24, 2025

View this post on Instagram A post shared by Adam Mosseri (@mosseri) It's kind of like having a focus group for your Instagram Reels — you get real-world feedback from Instagram users who don't follow you (yet).

Instagram 93

Instagram Trends Feedly Feed 93

Janet Fouts

APRIL 18, 2012

Give me a poll (that isn’t a focus group question and I’ll give you my opinion. I might even buy something. Give me something to do. Photos and videos make us think, or laugh, encourage us to add a comment and share with our friends. Gimme respect. Show enough respect to your fans to say please and thank you.

Facebook 141

Facebook Engagement Case Study Focus Group 141

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 127

Social Media Focus Group Aggregator Research 127

Janet Fouts

MARCH 12, 2013

You could make your business more social by talking to them directly at the point of transaction, calling them on the phone, doing door to door interviews or focus groups. You don’t actually need social media (gasp) to do that. All of these are social activities too.

Focus Group 139

Focus Group Social Media SEO Social Networking 139

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media?

Research 265

Research Social Media Marketing Retail 265

Waxing UnLyrical

AUGUST 31, 2012

You don’t need to create a focus group; you have one already. So you see, you don’t have to have a Twitter account to find immense value in The Twitter for your business… but you do need to be listening. If you are not garnering this data, which is free and public via a listening program, why not?

Twitter 154

Twitter Flickr Klout Case Study 154

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. There’s no better source of information than your prospects and existing customers to help generate new product ideas. Provide customer support.

Social Media 192

Social Media Research ROI Technorati 192

Janet Fouts

JUNE 11, 2012

Use Pinterest as a focus group. And here’s another collaborative board from Thirsty Girl and their fans “ Share a Glass ” with 190 pins related to wine and other tasty beverages. Just look at what West Elm is doing with their Pinterest pages. They have several boards focused around design, colors and landscaping.

Strategy 165

Strategy Fashion Collaboration Widget 165

Sprout Social

MARCH 1, 2023

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Forge a new kind of focus group Creators’ communities are living focus groups. Tapping into that knowledge source can be invaluable for brands.

Products 112

Products Team Focus Group Collaboration 112

Janet Fouts

JANUARY 10, 2013

Think of social media as a huge focus group. They’ll tell you if they use another product instead because it has just the add-ons they need to get the job done.They’ll tell you when they are thinking about making a purchase. Ask good questions. Rinse, repeat. Keep in touch with clients and prospects.

Social CRM 144

Social CRM Hubspot Patterns Focus Group 144

Convince & Convert

OCTOBER 31, 2013

In a humorous YouTube video, Crest ran a “focus group” with children in their Halloween costumes to try out healthy candy made from beets, asparagus, tofu and more. Halloween is one of those rare occasions where it’s ok to indulge and treat yourself – especially if you’re a cute kid dressed up in costume.

Examples 142

Examples Social Media Content Brands 142

Akamai Marketing

DECEMBER 28, 2012

In the marketing world, we essentially do this through focus groups. But few writers have access to actual focus groups. The authors of APE also continually underscore the need for feedback, which is very consistent with blogging. Practical Advice.

Review 121

Review Publishing Crowdsourcing Focus Group 121

Convince & Convert

MARCH 8, 2017

It’s a highly targeted, nearly free focus group. More importantly, each photo gets 50+ comments—many from design pros—that help the company think through future layouts, design touches, and more.

Social Media 165

Social Media Strategy Template Templates 165

Social Media Marketing

DECEMBER 4, 2009

But lost in a lot of that was the fact that the pool of 100+ drivers acted as something of a focus group for six months. And Now, For Something Completely Different We've completed the first phase of the Fiesta Movement. The numbers were great.

Focus Group 140

Focus Group Hosting Hashtag Social Media 140

The Marketing Blog

MARCH 8, 2010

Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). A quick overview of Indian business twitter scenario.

Study 180

Study Company Web 2.0 Twitter 180