Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. No, testing and analytics won’t eliminate old-school focus groups altogether, but now that marketers have access to a lot of rich real-time data and insight into their products and marketing efforts already available to them, it’s much easier, scalable and more cost-effective.

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Focus Group Groups Groups Loyalty 198

Idaconcpts

JULY 22, 2015

Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion. . Here is an overview of bulletin board focus groups and their advantages and disadvantages. Methodology of Bulletin Board Focus Groups. Advantages of Bulletin Board Focus Groups.

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Focus Group Overview Groups Groups 115

Jeff Esposito

AUGUST 1, 2011

So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better. One thing that really stood out to me during this group was that there was no way for social media to scale in an organization as big as the Red Sox.

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Focus Group Groups Groups Team 35

Pam Moore

SEPTEMBER 19, 2017

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? Bottom line… does your content convert to real business? Are you one of the 22% of businesses that are satisfied with their conversion rates?

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Content Conversation Focus Group Case Study 129

Pam Moore

SEPTEMBER 18, 2017

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. It is not driving business. It is not driving real traffic to your blog or website. It is not helping grow your email list. It is not generating new leads. It is not driving sales. It is not driving ROI. So what is the problem?

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Content Conversation Focus Group Case Study 128

Pam Moore

APRIL 1, 2020

However, there are some strategic and tactical things you are going to need to do and focus on to achieve success. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts.

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Brands Focus Group Apple Training 78

Pam Moore

JULY 11, 2018

However, there are some strategic and tactical things you are going to need to do and focus on to achieve success. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. However, it is going to take focused time, effort and work. Focus on compelling, relevant value and content that inspires, enriches their life and makes them better.

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Brands Real Estate Focus Group Apple 112

The Realtime Report

NOVEMBER 4, 2020

Especially if you focus on content marketing (like creating a blog), you can promote different brands in one single blog post and increase your chances of earning commission. Online Focus Groups. This is where the money in online focus groups lie.

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Focus Group Affiliate marketing Brands Groups 99

Sherrilynne Starkie

MARCH 11, 2013

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. Anyone who has ever been involved in focus group research will agree these discussions routinely unearth real gems…sometimes surprising information about people’s reactions, attitudes and behaviors. Groups would represent fans, sponsors, partners and other community influencers.

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Brands Sports Focus Group Groups 236

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. For decades, brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first. To my mind, studying social media is ever so much better than using focus group scenarios.

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Social Media Sentiment Focus Group Data 142

Socialmedia.biz

FEBRUARY 15, 2020

You can create focus groups that will tell you who wants to buy the product. You could ask the people in the focus groups for feedback, and you can determine the market for your products.

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Products Project Focus Group Discount 95

Sherrilynne Starkie

OCTOBER 17, 2018

I guess Coke has never heard of the concept of using focus groups to test marketing. This week’s must-know social media news includes the YouTube outage, a religious stance on women and social media, Coke’s misstep in New Zealand, Snapchat’s new original programming and Google’s shopping insights. It’s news to keep marketing and communications professionals ahead of the curve. The night that YouTube went dark.

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YouTube Focus Group Newsletter Data 176

Idaconcpts

OCTOBER 18, 2014

The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. The main two types of qualitative research are focus groups and in-depth conversations. Busy, time-pressed high-level executives prefer this approach to focus groups. Focus Groups.

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Research Survey Focus Group Marketing 122

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. For decades brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first. Still, I will say that social media is ever so much better a resource than using focus group scenarios.

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Strategy Sentiment Data Survey 92

Waxing UnLyrical

MARCH 22, 2011

On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. They use interviews and focus groups (they call them workshops) to extract softer information – feelings, attitudes, and so on. Some other ideas from Steve: Conduct online focus groups using GoToMeeting (Steve said this has worked surprisingly well for them).

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Research Focus Group Survey Statistics 146

Ignite Social Media

DECEMBER 7, 2020

Since early last year, Facebook has been putting more emphasis on groups within its platform. This focus stemmed from users wanting to have more of a community feel around topics and interests they care about. Why Facebook Groups Are Important. Group Topics.

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Groups Groups Facebook Tips 127

Ignite Social Media

APRIL 7, 2021

What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. This means seeing where your target audience is active and focusing efforts there.

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Organization Social Media Analysis Content 120

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Tips to conduct focus groups on little or not budget.

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Research Template Templates Real Estate 78

Hootsuite

APRIL 7, 2021

Meanwhile, clubs are interest-, identity- or industry-focused groups. weekly) conversations with relevant people in service of the group’s interests and needs. It’s a good place for marketers to stress-test new messages, or talk to customers in ad-hoc focus groups.

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Influencer HootSuite Badge Comparison 87

The Realtime Report

OCTOBER 1, 2012

adults aged 25-54, conducted by Sterling Brands and SmithGeiger in Q3 2012; plus 40 consumers’ mobile journals and a 32-consumer focus group ( AdWeek ). Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. Despite this clear expectation by consumers, nearly all of those surveyed (96%) have come across a site that wasn’t mobile-friendly, AdWeek reports. What happens when they do?

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Mobile Sites Journal Survey 147

Sprout Social

MARCH 30, 2021

What should the next season of our podcast focus on? As their client, Puka Up, began planning season two of its podcast on mental health and well-being, listening was instrumental in determining its editorial focus. The company viewed social media as a massive, unorganized focus group.

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Questions Data Brands Focus Group 77

Likeable

JULY 29, 2020

With traditional marketing, one might conduct a focus group or study, where researchers show audience members ads and ask for their opinion/sentiment. Welcome to the ABCs of A/B testing. If you’ve spent any time in proximity to marketing, you’ve probably heard the term thrown around.

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Class Sample Samples Social Media 88

Direct Marketing Observations

MARCH 16, 2015

Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. You’d think brands would know what the customer wanted at this stage of the game, right? It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. delivering a powerful customer experience. It’s almost as if what has happened up to this point didn’t matter.

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Compete Sample Samples Survey 160

Sherrilynne Starkie

JANUARY 8, 2018

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. It also explains why each is needed and they are all used. Skills Why How. Content.

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Skills Social Media Sysomos Diagrams 266

Sherrilynne Starkie

JANUARY 19, 2013

Indeed, often content and messaging is focus-group tested as part of the strategy development, something that might have saved the Our Hamilton campaign from such embarrassing mistakes. “We specialize in civic engagement situations of high emotion, conflict or controversy.” This claim made Dialogue Partners website was shown to be 100% true last week.

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Campaign Engagement Template Templates 301

Mindjumpers

AUGUST 23, 2018

This could be surveys, interviews or focus groups. Traditionally market research has been built on claimed data. These research methods- although can and have uncovered fascinating insights- are expensive, time-consuming and questionable in their accuracy. Seth Stephens-Davidowitz book “Everybody Lies” is built on the disparity between claimed and observed data.

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Data Curation Survey Focus Group 100

Ignite Social Media

APRIL 30, 2020

Key Takeways: Facebook’s focus continues to be around keeping people connected Live video products were the focus of Facebook’s first F8 announcement Product updates include those around: video calling, new video rooms, and additions to Facebook Live video.

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Facebook Applications Class Hosting 98

Buzz Marketing for Technology

MAY 23, 2012

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Focus Groups suffer from the most human of all issues; the loudest person in the group wins and sways others through a combination of charisma and decibels. When interpreted via a sensible methodology, data becomes intelligence. When viewed through the lens of real consumer behavior, intelligence becomes wisdom.

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Authentication Survey Sentiment Focus Group 177

Socialmedia.biz

APRIL 17, 2019

If you’ve established a target demographic, get a focus group to get some feedback on different colors or packaging ideas. The packaging of a product plays a huge role in consumer decisions. Although we may not notice it, subconsciously, we are all intrigued by unique, distinctive packaging. Packaging communicates a lot of information, even at first glance. It’s a huge part of your brand identity. It’s a marketing tool, instantly giving off a first impression.

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Products Overview Reputation Focus Group 104

Oktopost

SEPTEMBER 21, 2020

There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Somewhere on social media, somebody is talking about a feature they wish your product offered. Another person is making negative comments about your company.

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B2B Sentiment Influencer Social Media 81

SocialFish

MARCH 31, 2011

If you’d like to be involved in various conversations we’re planning around this topic, including informal focus groups, a session at ASAE’s Annual Meeting in St Louis and another proposed for the Technology Conference, a series of blog posts we’re writing on the Avectra blog , and other fun stuff, please contact us. Two important SocialFish announcements for ya: 1. Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here!

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Module Proposal Social CRM Focus Group 140

Janet Fouts

APRIL 18, 2012

Give me a poll (that isn’t a focus group question and I’ll give you my opinion. Many Facebook page owners are disappointed with the results they are getting from their Facebook pages. Sometimes because they think they’ll put up a page and their fan base will flock to the site, dynamically post content on their own and discuss it with their peers, all without much effort from the community manager (if there is one). Hooey.

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Engagement Facebook Case Study Focus Group 139

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. If you’ve been working with social media for awhile now chances are you’ve come across the term social listening.

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Hashtag Conversation Marketing Brands 128

Sprout Social

FEBRUARY 8, 2021

Customer-focused software like Zendesk offers these automated options so you don’t need to worry about initiating them. Focus groups : When developing a new product and service, focus groups help inform the product development team if they’re on the right track.

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Survey Analysis Data Questions 75

Pam Moore

DECEMBER 21, 2020

Or it could be you are simply focusing on the wrong things. The purpose of this post and my latest podcast episode today is to help you focus on the RIGHT things! Focus really is key to success. · 7 Steps to a Profitable Digital and Social Media Marketing Plan.

Real Estate 78

Real Estate Social Media Template Templates 78

Waxing UnLyrical

APRIL 12, 2011

But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results. Guest post by Andi Narvaez. During last week’s #pr20chat , Justin Goldsborough asked how PR professionals can best identify and cater to the needs of their target audience.

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Survey Proposal Focus Group Education 187

Pixlee

MAY 2, 2019

As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. By strategizing their core focus on their community, Glossier doesn’t just “do social media”. Focus on Content. A billion dollar valuation with only 40 products is, without understating it, Apple Computer territory.

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Authentication Communities UGC Retail 63

agora pulse

NOVEMBER 14, 2017

When you are looking for a pulse check from your audience, and do not have the resources for focus groups and ten-page surveys, an Instagram Poll can offer some interesting insights. If you have ever used stickers on Instagram stories, you know how many options there are. Remember when Instagram released selfie stickers and geostickers ? Instagram hasn’t stopped there. Recently, the company launched a new interactive sticker called Instagram Polls.

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Instagram Posterous Eventful Features 130

Pixlee

MAY 8, 2020

They’re a modern focus group for your brand, and if managed correctly, they can pay dividends for your content strategy. Digital brand communities were popular before 2020, but they’re gaining a more informal and authentic edge in 2020.

Communities 69

Communities Brands Badge Loyalty 69

Waxing UnLyrical

JUNE 24, 2015

They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Maybe it’s summer, with all the blockbuster superhero movies bombarding us in 3D. Or that I’ve never really outgrown comics and cartoons. But it struck me that the Batman franchise offers some great takeaways for content marketing.

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Content Marketing Committee Energy 191