INDUSTRY INSIGHTS YOUR PEERS ARE READING
And we focus far more on data and surveys than we do on qualitative market research. Perhaps you have the tools to segment your audience to figure out who the organization’s biggest champion is, or the biggest user, or most profitable member group. MORE
The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. MORE
This could be surveys, interviews or focus groups. Traditionally market research has been built on claimed data. These research methods- although can and have uncovered fascinating insights- are expensive, time-consuming and questionable in their accuracy. MORE
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? MORE
adults aged 25-54, conducted by Sterling Brands and SmithGeiger in Q3 2012; plus 40 consumers’ mobile journals and a 32-consumer focus group ( AdWeek ). MORE
4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. Posted in eCommerce Personalization. Going green, online—is it worth it? The short answer is yes. MORE
Would you build a new house without a plan? Of course you wouldn't, right? To build a house that will last a lifetime you need a framework and architecture. MORE
“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. Groups would represent fans, sponsors, partners and other community influencers. MORE
Or do they focus on your products, policies or operations? Instead of surveys or focus groups, CEMEX executives spent some time on clients’ construction sites and talked extensively with contractors and their teams. From The Demand Perspective Leading From the Outside. MORE
The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. How many people at your company are trained, equipped and empowered to talk to customers? MORE
On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. Try out Slideshare’s recent addition, Zipcast, for online focus groups (it’s free). MORE
Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion. . MORE
We’re good at focus groups that generate tiered sponsorship packages. At last year’s ASAE Technology Conference there was a lot of discussion of “big data.” MORE
You could make your business more social by talking to them directly at the point of transaction, calling them on the phone, doing door to door interviews or focus groups. A social business could be most simply defined as a business which engages with it’s customer base socially. MORE
The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. Focus Groups. MORE
However, there are some strategic and tactical things you are going to need to do and focus on to achieve success. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. MORE
I guess Coke has never heard of the concept of using focus groups to test marketing. MORE
Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. MORE
So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better. MORE
The interview should focus on what they want from your brand, what they think should be done to improve it, and what they dislike the most. Focus on the most common answers so you can craft a better message in your next ads and also improve the quality of the services offered. MORE
But, by thinking of your social audience like a focus group, you can use the information you receive to develop better, more meaningful content that will inspire your audiences to take the action you desire. MORE
If you’ve established a target demographic, get a focus group to get some feedback on different colors or packaging ideas. The packaging of a product plays a huge role in consumer decisions. MORE
Two important SocialFish announcements for ya: 1. Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here! Download it today and let us know what you think. MORE
In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. When interpreted via a sensible methodology, data becomes intelligence. When viewed through the lens of real consumer behavior, intelligence becomes wisdom. MORE
Social media is equivalent to one big fat focus group that never sleeps. MORE
You may have conducted offline focus groups or non-structured interviews as a business, so you will most likely be aware that they are used to gather opinions and responses to stimuli. How To Use Customer Insight To Power Your Business. MORE
Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. It also explains why each is needed and they are all used. Skills Why How. Content. MORE
Or do they focus on your products, policies or operations? Instead of surveys or focus groups, CEMEX executives spent some time on clients’ construction sites and talked extensively with contractors and their teams. From The Demand Perspective Leading From the Outside. Picture a workplace in which you don’t have to labor to artificially construct programs and products on the themes that your board arbitrarily decided would be this year’s strategic priorities. MORE
See the full report here ; and of particular interest is some insights gleaned from their focus group interviews. The latest research is out from Pew Internet Research on teens and their use of social media. MORE
Your community should be the core focus of your marketing strategy in the year ahead. In the past, community-driven marketing involved less-than-ideal focus groups, over-the-phone interviews, or in-store questionnaires that often yielded poor results. MORE
But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. To my mind, studying social media is ever so much better than using focus group scenarios. MORE
It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? MORE
Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. MORE
Today you can use the world’s largest focus group (ie all the social data from the last 2+ years) to find your audience online and model them to predict how effective your media purchases would be. MORE
Give me a poll (that isn’t a focus group question and I’ll give you my opinion. Many Facebook page owners are disappointed with the results they are getting from their Facebook pages. MORE
They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Maybe it’s summer, with all the blockbuster superhero movies bombarding us in 3D. Or that I’ve never really outgrown comics and cartoons. MORE
When you are looking for a pulse check from your audience, and do not have the resources for focus groups and ten-page surveys, an Instagram Poll can offer some interesting insights. If you have ever used stickers on Instagram stories, you know how many options there are. MORE
These folks are critical in the change as companies have moved from the static website to the dynamic human focused social business we’re seeing across every agency. Today is the 3rd annual Community Manager Appreciation Day ! Below are 5 must-reads. A Worldwide Salute to Community Managers. MORE
Indeed, often content and messaging is focus-group tested as part of the strategy development, something that might have saved the Our Hamilton campaign from such embarrassing mistakes. “We specialize in civic engagement situations of high emotion, conflict or controversy.” MORE
Think of social media as a huge focus group. I love dealing with a talented sales person. Sometimes I’ll buy from them just because they are so good at their job I just want to support them. I will choose a store, a vendor because of the caliber of sales. MORE
Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it. MORE
Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. You’d think brands would know what the customer wanted at this stage of the game, right? MORE
But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results. Guest post by Andi Narvaez. MORE
Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. It is not driving business. MORE
Focus Group Related Topics Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group?
Idaconcpts
JULY 22, 2015
Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion. .
Jeff Esposito
AUGUST 1, 2011
So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better.
Pam Moore
SEPTEMBER 19, 2017
It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals?
Pam Moore
SEPTEMBER 18, 2017
Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. It is not driving business.
Pam Moore
JULY 26, 2017
Would you build a new house without a plan? Of course you wouldn't, right? To build a house that will last a lifetime you need a framework and architecture.
Pam Moore
JULY 11, 2018
However, there are some strategic and tactical things you are going to need to do and focus on to achieve success. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts.
Sherrilynne Starkie
MARCH 11, 2013
“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. Groups would represent fans, sponsors, partners and other community influencers.
Sherrilynne Starkie
OCTOBER 17, 2018
I guess Coke has never heard of the concept of using focus groups to test marketing.
Idaconcpts
OCTOBER 18, 2014
The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. Focus Groups.
Janet Fouts
JULY 24, 2017
But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. To my mind, studying social media is ever so much better than using focus group scenarios.
Sherrilynne Starkie
JANUARY 8, 2018
Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. It also explains why each is needed and they are all used. Skills Why How. Content.
Waxing UnLyrical
MARCH 22, 2011
On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. Try out Slideshare’s recent addition, Zipcast, for online focus groups (it’s free).
Buzz Marketing for Technology
MAY 23, 2012
In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. When interpreted via a sensible methodology, data becomes intelligence. When viewed through the lens of real consumer behavior, intelligence becomes wisdom.
SocialFish
SEPTEMBER 28, 2015
And we focus far more on data and surveys than we do on qualitative market research. Perhaps you have the tools to segment your audience to figure out who the organization’s biggest champion is, or the biggest user, or most profitable member group.
Socialmedia.biz
APRIL 17, 2019
If you’ve established a target demographic, get a focus group to get some feedback on different colors or packaging ideas. The packaging of a product plays a huge role in consumer decisions.
Mindjumpers
AUGUST 23, 2018
This could be surveys, interviews or focus groups. Traditionally market research has been built on claimed data. These research methods- although can and have uncovered fascinating insights- are expensive, time-consuming and questionable in their accuracy.
SocialFish
FEBRUARY 27, 2013
We’re good at focus groups that generate tiered sponsorship packages. At last year’s ASAE Technology Conference there was a lot of discussion of “big data.”
The Realtime Report
OCTOBER 1, 2012
adults aged 25-54, conducted by Sterling Brands and SmithGeiger in Q3 2012; plus 40 consumers’ mobile journals and a 32-consumer focus group ( AdWeek ).
Direct Marketing Observations
MARCH 16, 2015
Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. You’d think brands would know what the customer wanted at this stage of the game, right?
SocialFish
MARCH 31, 2011
Two important SocialFish announcements for ya: 1. Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here! Download it today and let us know what you think.
agora pulse
DECEMBER 28, 2017
Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited.
Buzz Marketing for Technology
MAY 18, 2011
Today you can use the world’s largest focus group (ie all the social data from the last 2+ years) to find your audience online and model them to predict how effective your media purchases would be.
Sherrilynne Starkie
JANUARY 19, 2013
Indeed, often content and messaging is focus-group tested as part of the strategy development, something that might have saved the Our Hamilton campaign from such embarrassing mistakes. “We specialize in civic engagement situations of high emotion, conflict or controversy.”
Buzz Marketing for Technology
MARCH 20, 2013
4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. Posted in eCommerce Personalization. Going green, online—is it worth it? The short answer is yes.
Pixlee
APRIL 2, 2019
Your community should be the core focus of your marketing strategy in the year ahead. In the past, community-driven marketing involved less-than-ideal focus groups, over-the-phone interviews, or in-store questionnaires that often yielded poor results.
agora pulse
NOVEMBER 14, 2017
When you are looking for a pulse check from your audience, and do not have the resources for focus groups and ten-page surveys, an Instagram Poll can offer some interesting insights. If you have ever used stickers on Instagram stories, you know how many options there are.
SocialFish
FEBRUARY 16, 2019
Or do they focus on your products, policies or operations? Instead of surveys or focus groups, CEMEX executives spent some time on clients’ construction sites and talked extensively with contractors and their teams. From The Demand Perspective Leading From the Outside.
Pam Moore
APRIL 6, 2019
Social media is equivalent to one big fat focus group that never sleeps.
Buzz Marketing for Technology
DECEMBER 15, 2011
The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits.
Janet Fouts
APRIL 18, 2012
Give me a poll (that isn’t a focus group question and I’ll give you my opinion. Many Facebook page owners are disappointed with the results they are getting from their Facebook pages.
Waxing UnLyrical
APRIL 12, 2011
But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results. Guest post by Andi Narvaez.
Firebelly
JANUARY 23, 2012
These folks are critical in the change as companies have moved from the static website to the dynamic human focused social business we’re seeing across every agency. Today is the 3rd annual Community Manager Appreciation Day ! Below are 5 must-reads. A Worldwide Salute to Community Managers.
Waxing UnLyrical
JUNE 24, 2015
They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Maybe it’s summer, with all the blockbuster superhero movies bombarding us in 3D. Or that I’ve never really outgrown comics and cartoons.
The Realtime Report
JUNE 18, 2018
The interview should focus on what they want from your brand, what they think should be done to improve it, and what they dislike the most. Focus on the most common answers so you can craft a better message in your next ads and also improve the quality of the services offered.
Ignite Social Media
DECEMBER 12, 2017
But, by thinking of your social audience like a focus group, you can use the information you receive to develop better, more meaningful content that will inspire your audiences to take the action you desire.
Convince & Convert
OCTOBER 2, 2015
Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making.
Buzz Marketing for Technology
MAY 9, 2012
Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it.
Adam Cohen
AUGUST 24, 2010
The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. How many people at your company are trained, equipped and empowered to talk to customers?
The Realtime Report
APRIL 26, 2018
You may have conducted offline focus groups or non-structured interviews as a business, so you will most likely be aware that they are used to gather opinions and responses to stimuli. How To Use Customer Insight To Power Your Business.
Janet Fouts
JANUARY 10, 2013
Think of social media as a huge focus group. I love dealing with a talented sales person. Sometimes I’ll buy from them just because they are so good at their job I just want to support them. I will choose a store, a vendor because of the caliber of sales.
SocialFish
FEBRUARY 16, 2019
Or do they focus on your products, policies or operations? Instead of surveys or focus groups, CEMEX executives spent some time on clients’ construction sites and talked extensively with contractors and their teams. From The Demand Perspective Leading From the Outside. Picture a workplace in which you don’t have to labor to artificially construct programs and products on the themes that your board arbitrarily decided would be this year’s strategic priorities.
Janet Fouts
MARCH 12, 2013
You could make your business more social by talking to them directly at the point of transaction, calling them on the phone, doing door to door interviews or focus groups. A social business could be most simply defined as a business which engages with it’s customer base socially.
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