4 Ways Your Website Can Replace Focus Groups
Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group?
An Overview of Bulletin Board Focus Groups
JULY 22, 2015
Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion. .
A social media focus group in the 99-year old home of the Red Sox
AUGUST 1, 2011
So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better.
The Spin Sucks Inquisition: Samantha McCain
MARCH 6, 2015
I focused on my new job, learned new skills, and spent a good year figuring out where I wanted to give and donate time. You can also find her working on—and upgrading— The Focus Group blog. By Gini Dietrich Like many people featured here, I met Samantha McCain on the Interwebz.
Let Qualitative Research Guide Your PR Programs
SEPTEMBER 20, 2016
Some PR experts tend to think of the qualitative method of research as unreliable due to the fact that the information is presented in words (scripts, audio and video recording of the interviews) rather than numbers. The secret?
Actionable Data is Better than Big Data (And Learning Trumps Both)
FEBRUARY 27, 2013
We’re good at focus groups that generate tiered sponsorship packages. At last year’s ASAE Technology Conference there was a lot of discussion of “big data.”
The Marketing of Marketing is not Telling Us The Whole Story About Member Research
SEPTEMBER 28, 2015
And we focus far more on data and surveys than we do on qualitative market research. Perhaps you have the tools to segment your audience to figure out who the organization’s biggest champion is, or the biggest user, or most profitable member group.
On Research, Measurement’s Oft-Forgotten Sibling
MARCH 22, 2011
On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. Try out Slideshare’s recent addition, Zipcast, for online focus groups (it’s free).
What Makes a Business Social?
MARCH 12, 2013
You could make your business more social by talking to them directly at the point of transaction, calling them on the phone, doing door to door interviews or focus groups. A social business could be most simply defined as a business which engages with it’s customer base socially.
Getting real engagement on your Facebook page
APRIL 18, 2012
Give me a poll (that isn’t a focus group question and I’ll give you my opinion. Many Facebook page owners are disappointed with the results they are getting from their Facebook pages.
8 strategies for Pinterest for business
JUNE 11, 2012
If people like what you say they’ll come to you for more focused information for their business. Use Pinterest as a focus group. They have several boards focused around design, colors and landscaping. Pinterest has become a running joke to many.
What is Market Research?
OCTOBER 18, 2014
The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. Focus Groups.
5 Traits of the Social Sales Person
JANUARY 10, 2013
Think of social media as a huge focus group. I love dealing with a talented sales person. Sometimes I’ll buy from them just because they are so good at their job I just want to support them. I will choose a store, a vendor because of the caliber of sales.
[DATA] Teens, Privacy and Social Media
JUNE 3, 2013
See the full report here ; and of particular interest is some insights gleaned from their focus group interviews. The latest research is out from Pew Internet Research on teens and their use of social media.
The Eight PR Up-and-Comers
DECEMBER 15, 2014
She has her own business, where she focuses on travel and tourism. Today she is the PR and content manager for The Focus Group , an advertising and marketing agency in Hattiesburg. By Gini Dietrich.
Five Easy Ways to Use Google+
JULY 25, 2012
It’s not the end all, be all because a Hangout allows only 10 people at once, but it’s a great way to create a panel discussion, an intimate webinar, instant video conferencing, training or education, live expert interviews, focus groups, or staff meetings.
How social media is like spaghetti sauce
SEPTEMBER 16, 2014
As marketers we are often focused on the end goal, to make our product appealing to consumers. I watched this TED talk with Malcolm Gladwell the other day.
Words and Pictures – the Batman and Robin of Content Marketing
JUNE 24, 2015
They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Maybe it’s summer, with all the blockbuster superhero movies bombarding us in 3D. Or that I’ve never really outgrown comics and cartoons.
Twitter Insiders: A Research Hub for Brands, Agencies
JUNE 8, 2016
These real-world consumers enable researchers to observe people’s actual behaviors instead of taking survey responses at face value by using techniques such as online focus groups, video diaries or eye-tracking glasses.
Social Media News: Twitter Insiders & Facebook 360
JUNE 12, 2016
This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible.
Think Like a Television Network to Create a Winning Social Media Strategy
Convince & Convert
MARCH 8, 2017
” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. And more importantly, what each group WANTS from each channel varies as well.
5 Ways to Create an Authentic Social Presence
JANUARY 18, 2017
Think of social media as a giant focus group – use it to learn how people are using your products post-purchase. What constitutes authenticity varies among different age groups. Today’s consumer is immune to traditional marketing techniques.
Is Brand Engagement Over on Facebook?
DECEMBER 12, 2014
Journal post focused mostly on small businesses, and they will certainly be hardest hit by the push towards ads because of three factors: Lack of resources to create effective ads and optimize them for clicks so you ads convert to the goals you’ve set for your campaign.
Is Your CEO on Facebook Live?
JUNE 16, 2016
It’s like a focus group of hundreds of people that I can ask anything of 24 hours a day. Not too long ago, your CEO spotting you using Facebook spelled certain doom, but now, not only is your CEO likely on Facebook, but he or she may even be broadcasting via Facebook Live.
The Emotion found in Social Data
Buzz Marketing for Technology
MAY 9, 2012
Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it.
How to Make the Zero Moment of Truth Work for You
Buzz Marketing for Technology
JUNE 5, 2013
4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on.
The Spin Sucks Inquisition: Carrie Morgan
DECEMBER 12, 2014
I was eventually fired when I wouldn’t change the results of a focus group to fit what the agency president thought investors of the real estate development concept wanted to hear. By Gini Dietrich Hey, Carrie Morgan ! How did we meet? I can’t remember! Hang on.
A Business Pivot: What You Need to Know
APRIL 7, 2015
You can hold informal meetings, do formalized focus groups or even use a site such as Digsite to help you gain information about the processes that still work and those that need to be invented. By Gini Dietrich. The past few years have been rough.
Four Step Process to Create an Integrated Marketing Campaign
JUNE 13, 2012
How can R&D use focus groups, crowdsourcing, and market research to innovate and develop new products? I’ve been reflecting recently on the changes that have happened to the public relations industry in the past few years.
Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch
DECEMBER 28, 2012
In the marketing world, we essentially do this through focus groups. But few writers have access to actual focus groups. Stay Akamai: It’s a natural step for bloggers to consider publishing; self publishing books is easier than ever before. And yet.
Why is the Customer Experience so Hard to Deliver On?
Direct Marketing Observations
MARCH 16, 2015
Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. You’d think brands would know what the customer wanted at this stage of the game, right?
Realignment #3: From Passive Knowledge to Collaborative Discovery
JULY 31, 2015
Or do they focus on your products, policies or operations? Instead of surveys or focus groups, CEMEX executives spent some time on clients’ construction sites and talked extensively with contractors and their teams. From The Demand Perspective Leading From the Outside.
Community Manager Appreciation Day: 5 Must-Reads
JANUARY 23, 2012
These folks are critical in the change as companies have moved from the static website to the dynamic human focused social business we’re seeing across every agency. Today is the 3rd annual Community Manager Appreciation Day ! Below are 5 must-reads. A Worldwide Salute to Community Managers.
Your Social Listening is Broken. Here’s Why.
JUNE 14, 2016
Early social listening platforms focused on the “Big Three” of Facebook, Twitter, and LinkedIn because they were the largest social networks at the time. The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer.
10 Steps to Create A Content Marketing Blueprint For Small Business
Blue Focus Marketing
DECEMBER 9, 2012
Listen to conversations about your brand in social media ; it’s better than a focus group. Use this information to discover how to set the direction and focus of your small business brand. By now, you have heard all the hype about content marketing.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs.
[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)
FEBRUARY 8, 2017
After a career filled with major writing credits (Cheers, The Jon Stewart Show, Late Night with David Letterman), and over four years as Twitter’s global head of TV, he’s now turned his focus back to script writing and combined it with his interest in technology.
How to Sell Smarter Using Social Insights
Convince & Convert
OCTOBER 2, 2015
Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making.
How To Gain Consumer Insights That Boost Your Marketing Results
OCTOBER 29, 2014
A company wishing to establish a brand or sell a product cannot simply conduct a focus group or survey, and say it now has everything it needs to know about consumers. ” They must be involved and included in management decisions, product development strategies, and marketing discussions to ensure that the company remains customer-focused. The drive to gain consumer insights cannot be an occasional endeavor.
What Are Consumer Insights and How Do They Impact Marketing Effectiveness?
OCTOBER 6, 2014
Research focuses on the numbers, marketing wants to reach new customers, and sales just wants more leads, with little coordination, sharing or understanding. Consumer insights don't necessarily come from one focus group or customer survey. Often in today's business environment, an anthropologist or ethnographer may even be brought in to help provide a deeper cultural understanding of why an individual or a group chooses to take a specific action.