Waxing UnLyrical

MARCH 22, 2011

On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. They use interviews and focus groups (they call them workshops) to extract softer information – feelings, attitudes, and so on. What color?

Research 172

Research Focus Group Survey Statistics 172

Buzz Marketing for Technology

MAY 18, 2011

Today you can use the world’s largest focus group (ie all the social data from the last 2+ years) to find your audience online and model them to predict how effective your media purchases would be. I remember buying media on the Golf Channel because that’s what the CEO told me his friends’ watch. But today is a different day.

Focus Group 254

Focus Group Buy Price Advertising 254

Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. It isn’t the “like” that matters; what matters is creating conversations to understand the consumer.

Brands 275

Brands Repository Analysis Focus Group 275

Hootsuite

DECEMBER 4, 2024

Focus on your audience’s lived experience Weathsimple Foundation’s goal for the Money Master Class series was to educate Canadian youth — especially youth from underrepresented communities — about money.

Class 106

Class Survey YouTube Analytics 106

Idaconcpts

OCTOBER 18, 2014

The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. Focus Groups. face-to-face, dyads, triads, etc.)

Research 149

Research Focus Group Marketing Survey 149

Buzz Marketing for Technology

MARCH 20, 2013

4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. Related posts: Four Ways to Evolve Your Online Conversions When you think about it, the Darwinian idea of evolution. Related posts brought to you by Yet Another Related Posts Plugin.

Conversation 199

Conversation Hotels Retail Focus Group 199

Buzz Marketing for Technology

MAY 9, 2012

Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. And recall is imperfect because it asks a person to offer information on a past event outside of the context and situation in which he or she experienced it.

Data 222

Data Sample Samples Survey 222

Jeff Esposito

AUGUST 1, 2011

So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better.

Focus Group 43

Focus Group Groups Groups Social Media 43

Oktopost

APRIL 27, 2025

Focus groups : A small group of people discusses their thoughts about your product, service, or brand. Qualitative data methods: Content analysis: Reviewing Blogs, E-Books, Guides, PR announcements, and Emails published by competitors gives you insight into their marketing campaigns, messaging, and storytelling.

Marketing 91

Marketing Sentiment Analysis Metrics 91

Waxing UnLyrical

MAY 29, 2012

You don’t need to create a focus group; you have one already. So you see, you don’t have to have a Twitter account to find immense value in The Twitter for your business… but you do need to be listening. If you are not garnering this data, which is free and public via a listening program, why not?

Case Study 219

Case Study Study Social Media Flickr 219

Buzz Marketing for Technology

JUNE 5, 2013

4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. Related posts: Online Shopping’s – Zero Moment of Truth Although the average online shopping cart abandonment rate is a. Are You Making These Costly Holiday Mobile Mistakes?

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Socialized

JANUARY 21, 2010

Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

The Realtime Report

OCTOBER 1, 2012

adults aged 25-54, conducted by Sterling Brands and SmithGeiger in Q3 2012; plus 40 consumers’ mobile journals and a 32-consumer focus group ( AdWeek ). The data comes from interviews with 1,088 U.S.

Mobile 186

Mobile Sites Focus Group Journal 186

Janet Fouts

JULY 24, 2017

To my mind, studying social media is ever so much better than using focus group scenarios. because people know they are being watched in a focus group. In many cases, the demographic of the people who regularly do focus groups is fairly homogenous.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Mindjumpers

MARCH 28, 2011

In some way, Facebook can be used as a great focus group. And that is something which provides good possibilities.”. How to create “call to action&#. Thomas finishes by giving some useful tips on what to keep in mind, when wanting to create ”call to action” to reach company goals.

Conference 238

Conference iPad Mobile Focus Group 238

Firebelly

JANUARY 23, 2012

Thomas Spend all the money you want on advertising, on customer satisfaction surveys, on focus groups—your community managers are the people making your brand every day. Community Managers Are the Heart and Soul of Enterprise Social Media. By David B. They create your reputation anew with every interaction.

Communities 176

Communities Press Release Focus Group Survey 176

Hootsuite

JULY 10, 2024

It’s like having an unlimited number of detailed focus groups operating all at once, all around the world. A well-planned social listening strategy allows you to keep tabs on millions of conversations across the social web. It also helps you cut through the noise to find the most relevant insights for your brand.

Examples 127

Examples Strategy HootSuite Sentiment 127

Adam Cohen

AUGUST 24, 2010

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. It didn’t require making a leap to engage customers in conversation or to deeply understand how they make a purchase decision. Simply put, one way is easier, two-way (and multi-way) is hard.

Company 231

Company Social Media Posterous StumbleUpon 231

Sprout Social

MARCH 28, 2025

Its a bit like a digital focus group where users are served recommended trial reels in their feeds as normal, and brands get the benefit of testing new ideas in a curated container. Users who follow your account wont see these particular reels on your account page or in their feed.

Instagram 95

Instagram Video Strategy Content 95

The Realtime Report

NOVEMBER 4, 2020

Especially if you focus on content marketing (like creating a blog), you can promote different brands in one single blog post and increase your chances of earning commission. Online Focus Groups. Online focus groups are exactly the same as traditional focus groups, they obviously just take place via an online platform.

Brands 103

Brands Affiliate marketing Focus Group Groups 103

Convince & Convert

APRIL 20, 2011

According to a Google source, the cost breakdown for market research is as follows (all figures shown are minimums): Eight person focus group = $6,000 ($750/participant). That would be the equivalent of 230 interviews or roughly 78 focus groups. This is just to prove a general point. Quantitative interviews = $80.

Research 134

Research ROI Focus Group Apple 134

Ignite Social Media

DECEMBER 7, 2020

There are a lot of exciting opportunities here for brands to deliver exclusive content to their group members before the general public. Some ideas that come to mind are product announcements, Q&A sessions with influencers or designers, or leveraging your members as a focus group asking for feedback or insights.

Groups 203

Groups Groups Facebook Tips 203

Social Media Marketing

JANUARY 16, 2011

Using high schoolers as a focus group for the future of a multi-billion dollar company? Some of us use Yahoo. But we don’t really use email.' And I said, 'What do you mean you don’t use email? Everyone uses email.’ And they said, 'No. It’s too slow.'"

Facebook 167

Facebook Yahoo System Focus Group 167

Hootsuite

JUNE 25, 2025

In fact, it can act as a global focus group, providing insights that impact the entire organization, not just the social team. It was also useful for choosing which shows should continue into future seasons. Shape brand strategy beyond the social team That last example highlights that OwlyGPT is more than a social tool.

HootSuite 102

HootSuite Sentiment Marketing Analysis 102

Webbiquity SMM

NOVEMBER 23, 2010

Sure, surveys and focus groups still have their place, but you can learn a lot from what they’re saying in social media circles. Blowhards (usually) tend to get called out and ignored. Social media is fantastic for research and learning. Want to know what your customers and prospects are thinking?

Social Media 195

Social Media Committee Press Release Posterous 195

Janet Fouts

SEPTEMBER 16, 2019

Still, I will say that social media is ever so much better a resource than using focus group scenarios. because people know they are being watched in a focus group. In many cases, the demographics of the people who regularly do focus groups is fairly homogenous.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Sprout Social

MAY 8, 2025

Consider Reddit as a focus group at scale. The brand may also use keywords for trends like high-protein meals or sustainable packaging. How to use Reddit trends for product research A unique way to use social listening is for product research. Reddit is rife with product feedback brands can leverage.

Reddit 123

Reddit Trends Sentiment Analysis 123

Janet Fouts

APRIL 18, 2012

Give me a poll (that isn’t a focus group question and I’ll give you my opinion. I might even buy something. Give me something to do. Photos and videos make us think, or laugh, encourage us to add a comment and share with our friends. Gimme respect. Show enough respect to your fans to say please and thank you.

Facebook 141

Facebook Engagement Case Study Focus Group 141

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 127

Social Media Focus Group Aggregator Research 127

Janet Fouts

MARCH 12, 2013

You could make your business more social by talking to them directly at the point of transaction, calling them on the phone, doing door to door interviews or focus groups. You don’t actually need social media (gasp) to do that. All of these are social activities too.

Focus Group 139

Focus Group Social Media SEO Social Networking 139

Buffer Social

FEBRUARY 24, 2025

View this post on Instagram A post shared by Adam Mosseri (@mosseri) It's kind of like having a focus group for your Instagram Reels — you get real-world feedback from Instagram users who don't follow you (yet).

Instagram 100

Instagram Trends Feed Feedly 100

Adam Cohen

JULY 12, 2010

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. Wouldn’t you want to leverage that insight to avoid a misdirection in using social media?

Research 265

Research Social Media Marketing Retail 265

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. There’s no better source of information than your prospects and existing customers to help generate new product ideas. Provide customer support.

Social Media 193

Social Media Research ROI Technorati 193

Waxing UnLyrical

AUGUST 31, 2012

You don’t need to create a focus group; you have one already. So you see, you don’t have to have a Twitter account to find immense value in The Twitter for your business… but you do need to be listening. If you are not garnering this data, which is free and public via a listening program, why not?

Twitter 154

Twitter Flickr Klout Case Study 154

Janet Fouts

JUNE 11, 2012

Use Pinterest as a focus group. And here’s another collaborative board from Thirsty Girl and their fans “ Share a Glass ” with 190 pins related to wine and other tasty beverages. Just look at what West Elm is doing with their Pinterest pages. They have several boards focused around design, colors and landscaping.

Strategy 165

Strategy Fashion Collaboration Widget 165

Sprout Social

MARCH 1, 2023

After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Forge a new kind of focus group Creators’ communities are living focus groups. Tapping into that knowledge source can be invaluable for brands.

Products 112

Products Team Focus Group Collaboration 112

Convince & Convert

OCTOBER 31, 2013

In a humorous YouTube video, Crest ran a “focus group” with children in their Halloween costumes to try out healthy candy made from beets, asparagus, tofu and more. Halloween is one of those rare occasions where it’s ok to indulge and treat yourself – especially if you’re a cute kid dressed up in costume.

Examples 145

Examples Social Media Content Brands 145