An Overview of Bulletin Board Focus Groups

Idaconcpts

Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion. .

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group?

A social media focus group in the 99-year old home of the Red Sox

Jeff Esposito

So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better.

Let’s Get Real… Does Your Content Convert?

Pam Moore

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals?

How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Would you build a new house without a plan? Of course you wouldn't, right? To build a house that will last a lifetime you need a framework and architecture.

What is Market Research?

Idaconcpts

The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. Focus Groups.

Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. It also explains why each is needed and they are all used. Skills Why How. Content.

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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. Groups would represent fans, sponsors, partners and other community influencers.

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67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites

The Realtime Report

adults aged 25-54, conducted by Sterling Brands and SmithGeiger in Q3 2012; plus 40 consumers’ mobile journals and a 32-consumer focus group ( AdWeek ).

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On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. Try out Slideshare’s recent addition, Zipcast, for online focus groups (it’s free).

Social Media News: Twitter Insiders & Facebook 360

Sprout Social

This week the company introduced Twitter Insiders, a group of 12,000 Twitter users that will participate in research studies, help test creative ideas, provide honest input with the goal of making consumer and market research more timely and accessible.

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The Social Listening Playbook for Super Eager Marketers

agora pulse

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited.

Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. When interpreted via a sensible methodology, data becomes intelligence. When viewed through the lens of real consumer behavior, intelligence becomes wisdom.

The Marketing of Marketing is not Telling Us The Whole Story About Member Research

SocialFish

And we focus far more on data and surveys than we do on qualitative market research. Perhaps you have the tools to segment your audience to figure out who the organization’s biggest champion is, or the biggest user, or most profitable member group.

Actionable Data is Better than Big Data (And Learning Trumps Both)

SocialFish

We’re good at focus groups that generate tiered sponsorship packages. At last year’s ASAE Technology Conference there was a lot of discussion of “big data.”

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4 Ways to Effectively Use Instagram Polls

agora pulse

When you are looking for a pulse check from your audience, and do not have the resources for focus groups and ten-page surveys, an Instagram Poll can offer some interesting insights. If you have ever used stickers on Instagram stories, you know how many options there are.

Why is the Customer Experience so Hard to Deliver On?

Direct Marketing Observations

Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. You’d think brands would know what the customer wanted at this stage of the game, right?

Getting real engagement on your Facebook page

Janet Fouts

Give me a poll (that isn’t a focus group question and I’ll give you my opinion. Many Facebook page owners are disappointed with the results they are getting from their Facebook pages.

Two important SocialFish announcements…

SocialFish

Two important SocialFish announcements for ya: 1. Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here! Download it today and let us know what you think.

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Book Review: APE – Author, Publisher, Entrepreneur by Guy Kawasaki and Shawn Welch

Akamai Marketing

In the marketing world, we essentially do this through focus groups. But few writers have access to actual focus groups. Stay Akamai: It’s a natural step for bloggers to consider publishing; self publishing books is easier than ever before. And yet.

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Paid Owned and Earned media – the benefits of owning them all

Buzz Marketing for Technology

Today you can use the world’s largest focus group (ie all the social data from the last 2+ years) to find your audience online and model them to predict how effective your media purchases would be.

Understanding the audience that watched the Champions League Final

Audiense

A few years ago, companies spent months researching their target audiences (with market surveys, focus groups, etc). On Saturday 3rd June, the final of the European Champions League was contested between Real Madrid and Juventus at Cardiff’s Principality Stadium.

Increase your ROI: Let the data do the work

Audiense

Historically, market research has been based on the use of traditional methods that required large investments of time and money to carry out surveys, interviews, focus groups, etc.

ROI 59

How social media is like spaghetti sauce

Janet Fouts

As marketers we are often focused on the end goal, to make our product appealing to consumers. I watched this TED talk with Malcolm Gladwell the other day.

5 Traits of the Social Sales Person

Janet Fouts

Think of social media as a huge focus group. I love dealing with a talented sales person. Sometimes I’ll buy from them just because they are so good at their job I just want to support them. I will choose a store, a vendor because of the caliber of sales.

4 Ways E-commerce Can Drive Conversions From Green Initiatives

Buzz Marketing for Technology

4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. Posted in eCommerce Personalization. Going green, online—is it worth it? The short answer is yes.

Four Ways to Develop Amazing Social Media Content

Ignite Social Media

But, by thinking of your social audience like a focus group, you can use the information you receive to develop better, more meaningful content that will inspire your audiences to take the action you desire.

What Makes a Business Social?

Janet Fouts

You could make your business more social by talking to them directly at the point of transaction, calling them on the phone, doing door to door interviews or focus groups. A social business could be most simply defined as a business which engages with it’s customer base socially.

Brands: It’s not enough to be liked

Buzz Marketing for Technology

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits.

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Is Brand Engagement Over on Facebook?

Janet Fouts

Journal post focused mostly on small businesses, and they will certainly be hardest hit by the push towards ads because of three factors: Lack of resources to create effective ads and optimize them for clicks so you ads convert to the goals you’ve set for your campaign.

What Are Consumer Insights and How Do They Impact Marketing Effectiveness?

Unspoken

Research focuses on the numbers, marketing wants to reach new customers, and sales just wants more leads, with little coordination, sharing or understanding. Consumer insights don't necessarily come from one focus group or customer survey. Often in today's business environment, an anthropologist or ethnographer may even be brought in to help provide a deeper cultural understanding of why an individual or a group chooses to take a specific action.

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Community Manager Appreciation Day: 5 Must-Reads

Firebelly

These folks are critical in the change as companies have moved from the static website to the dynamic human focused social business we’re seeing across every agency. Today is the 3rd annual Community Manager Appreciation Day ! Below are 5 must-reads. A Worldwide Salute to Community Managers.

Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Maybe it’s summer, with all the blockbuster superhero movies bombarding us in 3D. Or that I’ve never really outgrown comics and cartoons.

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. How many people at your company are trained, equipped and empowered to talk to customers?

Surveys: Essential to the PR Pro’s Toolbox

Waxing UnLyrical

But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results. Guest post by Andi Narvaez.

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The Importance of Comments

Small Business Mavericks

If you can have a business blog that people read and comment on, you have a real-time focus group. How many blogs do you read? How many of the blogs that you read do you comment on? How different do you think the blogs you read would be if there were no comments? Or if people did comment? People who read blogs have a lot of power — the power of influence. I can’t think of a single thing that a business needs more than the regular input from their customers.

Twitter Insiders: A Research Hub for Brands, Agencies

SocialTimes Twitter

These real-world consumers enable researchers to observe people’s actual behaviors instead of taking survey responses at face value by using techniques such as online focus groups, video diaries or eye-tracking glasses.

How Do I Keep My Facebook Group Alive?

agora pulse

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. We’ll look at the three top stages of creating an active group. Setting up a group. Setting up your Facebook group.

8 strategies for Pinterest for business

Janet Fouts

If people like what you say they’ll come to you for more focused information for their business. Use Pinterest as a focus group. They have several boards focused around design, colors and landscaping. Pinterest has become a running joke to many.

The Emotion found in Social Data

Buzz Marketing for Technology

Focus Groups – are skewed in three ways: small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it.

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