Expert insights. Personalized for you.
You can create focus groups that will tell you who wants to buy the product. You could ask the people in the focus groups for feedback, and you can determine the market for your products. MORE
Key Takeways: Facebook’s focus continues to be around keeping people connected Live video products were the focus of Facebook’s first F8 announcement Product updates include those around: video calling, new video rooms, and additions to Facebook Live video. MORE
This could be surveys, interviews or focus groups. Traditionally market research has been built on claimed data. These research methods- although can and have uncovered fascinating insights- are expensive, time-consuming and questionable in their accuracy. MORE
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? MORE
However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Still, I will say that social media is ever so much better a resource than using focus group scenarios. MORE
adults aged 25-54, conducted by Sterling Brands and SmithGeiger in Q3 2012; plus 40 consumers’ mobile journals and a 32-consumer focus group ( AdWeek ). MORE
They’re a modern focus group for your brand, and if managed correctly, they can pay dividends for your content strategy. Digital brand communities were popular before 2020, but they’re gaining a more informal and authentic edge in 2020. MORE
4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. Posted in eCommerce Personalization. Going green, online—is it worth it? The short answer is yes. MORE
Would you build a new house without a plan? Of course you wouldn't, right? To build a house that will last a lifetime you need a framework and architecture. MORE
“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. Groups would represent fans, sponsors, partners and other community influencers. MORE
You don’t need to create a focus group; you have one already. Howie Goldfarb is president and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways. You knew this day would come. MORE
On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. Try out Slideshare’s recent addition, Zipcast, for online focus groups (it’s free). MORE
Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion. . MORE
The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. Focus Groups. MORE
However, there are some strategic and tactical things you are going to need to do and focus on to achieve success. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. MORE
I guess Coke has never heard of the concept of using focus groups to test marketing. MORE
Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. MORE
So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better. MORE
The interview should focus on what they want from your brand, what they think should be done to improve it, and what they dislike the most. Focus on the most common answers so you can craft a better message in your next ads and also improve the quality of the services offered. MORE
As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. By strategizing their core focus on their community, Glossier doesn’t just “do social media”. Focus on Content. A billion dollar valuation with only 40 products is, without understating it, Apple Computer territory. MORE
If you’ve established a target demographic, get a focus group to get some feedback on different colors or packaging ideas. The packaging of a product plays a huge role in consumer decisions. MORE
As marketers we are often focused on the end goal, to make our product appealing to consumers. I watched this TED talk with Malcolm Gladwell the other day. MORE
Two important SocialFish announcements for ya: 1. Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here! Download it today and let us know what you think. MORE
In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. When interpreted via a sensible methodology, data becomes intelligence. When viewed through the lens of real consumer behavior, intelligence becomes wisdom. MORE
Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. It also explains why each is needed and they are all used. Skills Why How. Content. MORE
A few years ago, companies spent months researching their target audiences (with market surveys, focus groups, etc). On Saturday 3rd June, the final of the European Champions League was contested between Real Madrid and Juventus at Cardiff’s Principality Stadium. MORE
See the full report here ; and of particular interest is some insights gleaned from their focus group interviews. The latest research is out from Pew Internet Research on teens and their use of social media. MORE
But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. To my mind, studying social media is ever so much better than using focus group scenarios. MORE
With traditional marketing, one might conduct a focus group or study, where researchers show audience members ads and ask for their opinion/sentiment. Welcome to the ABCs of A/B testing. If you’ve spent any time in proximity to marketing, you’ve probably heard the term thrown around. MORE
The primary benefits are being able to focus on specific information and target questions to specific audiences. It’s a focus group with the ultimate product road test. MORE
It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? MORE
Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. MORE
However, there are some strategic and tactical things you are going to need to do and focus on to achieve success. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. MORE
Today you can use the world’s largest focus group (ie all the social data from the last 2+ years) to find your audience online and model them to predict how effective your media purchases would be. MORE
Give me a poll (that isn’t a focus group question and I’ll give you my opinion. Many Facebook page owners are disappointed with the results they are getting from their Facebook pages. MORE
” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. And more importantly, what each group WANTS from each channel varies as well. MORE
They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Maybe it’s summer, with all the blockbuster superhero movies bombarding us in 3D. Or that I’ve never really outgrown comics and cartoons. MORE
When you are looking for a pulse check from your audience, and do not have the resources for focus groups and ten-page surveys, an Instagram Poll can offer some interesting insights. If you have ever used stickers on Instagram stories, you know how many options there are. MORE
Indeed, often content and messaging is focus-group tested as part of the strategy development, something that might have saved the Our Hamilton campaign from such embarrassing mistakes. “We specialize in civic engagement situations of high emotion, conflict or controversy.” MORE
Think of social media as a huge focus group. I love dealing with a talented sales person. Sometimes I’ll buy from them just because they are so good at their job I just want to support them. I will choose a store, a vendor because of the caliber of sales. MORE
Journal post focused mostly on small businesses, and they will certainly be hardest hit by the push towards ads because of three factors: Lack of resources to create effective ads and optimize them for clicks so you ads convert to the goals you’ve set for your campaign. MORE
Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. You’d think brands would know what the customer wanted at this stage of the game, right? MORE
But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results. Guest post by Andi Narvaez. MORE
Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. It is not driving business. MORE
Focus Group Related Topics Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group?
Idaconcpts
JULY 22, 2015
Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion. .
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Jeff Esposito
AUGUST 1, 2011
So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better.
Pam Moore
SEPTEMBER 19, 2017
It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals?
Pam Moore
SEPTEMBER 18, 2017
Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. It is not driving business.
Pam Moore
JULY 11, 2018
However, there are some strategic and tactical things you are going to need to do and focus on to achieve success. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts.
Pam Moore
JULY 26, 2017
Would you build a new house without a plan? Of course you wouldn't, right? To build a house that will last a lifetime you need a framework and architecture.
Sherrilynne Starkie
MARCH 11, 2013
“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. Groups would represent fans, sponsors, partners and other community influencers.
Janet Fouts
JULY 24, 2017
But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. To my mind, studying social media is ever so much better than using focus group scenarios.
Sherrilynne Starkie
OCTOBER 17, 2018
I guess Coke has never heard of the concept of using focus groups to test marketing.
Janet Fouts
SEPTEMBER 16, 2019
However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. Still, I will say that social media is ever so much better a resource than using focus group scenarios.
Socialmedia.biz
FEBRUARY 15, 2020
You can create focus groups that will tell you who wants to buy the product. You could ask the people in the focus groups for feedback, and you can determine the market for your products.
Idaconcpts
OCTOBER 18, 2014
The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. Focus Groups.
Waxing UnLyrical
MARCH 22, 2011
On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. Try out Slideshare’s recent addition, Zipcast, for online focus groups (it’s free).
SocialFish
JUNE 3, 2013
See the full report here ; and of particular interest is some insights gleaned from their focus group interviews. The latest research is out from Pew Internet Research on teens and their use of social media.
Likeable
JULY 29, 2020
With traditional marketing, one might conduct a focus group or study, where researchers show audience members ads and ask for their opinion/sentiment. Welcome to the ABCs of A/B testing. If you’ve spent any time in proximity to marketing, you’ve probably heard the term thrown around.
The Realtime Report
OCTOBER 1, 2012
adults aged 25-54, conducted by Sterling Brands and SmithGeiger in Q3 2012; plus 40 consumers’ mobile journals and a 32-consumer focus group ( AdWeek ).
Ignite Social Media
APRIL 30, 2020
Key Takeways: Facebook’s focus continues to be around keeping people connected Live video products were the focus of Facebook’s first F8 announcement Product updates include those around: video calling, new video rooms, and additions to Facebook Live video.
SocialFish
MARCH 31, 2011
Two important SocialFish announcements for ya: 1. Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here! Download it today and let us know what you think.
Direct Marketing Observations
MARCH 16, 2015
Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. You’d think brands would know what the customer wanted at this stage of the game, right?
Socialmedia.biz
APRIL 17, 2019
If you’ve established a target demographic, get a focus group to get some feedback on different colors or packaging ideas. The packaging of a product plays a huge role in consumer decisions.
Mindjumpers
AUGUST 23, 2018
This could be surveys, interviews or focus groups. Traditionally market research has been built on claimed data. These research methods- although can and have uncovered fascinating insights- are expensive, time-consuming and questionable in their accuracy.
Sherrilynne Starkie
JANUARY 19, 2013
Indeed, often content and messaging is focus-group tested as part of the strategy development, something that might have saved the Our Hamilton campaign from such embarrassing mistakes. “We specialize in civic engagement situations of high emotion, conflict or controversy.”
Buzz Marketing for Technology
MAY 23, 2012
In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. When interpreted via a sensible methodology, data becomes intelligence. When viewed through the lens of real consumer behavior, intelligence becomes wisdom.
agora pulse
DECEMBER 28, 2017
Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited.
Janet Fouts
APRIL 18, 2012
Give me a poll (that isn’t a focus group question and I’ll give you my opinion. Many Facebook page owners are disappointed with the results they are getting from their Facebook pages.
Sherrilynne Starkie
JANUARY 8, 2018
Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. It also explains why each is needed and they are all used. Skills Why How. Content.
Waxing UnLyrical
APRIL 12, 2011
But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results. Guest post by Andi Narvaez.
agora pulse
NOVEMBER 14, 2017
When you are looking for a pulse check from your audience, and do not have the resources for focus groups and ten-page surveys, an Instagram Poll can offer some interesting insights. If you have ever used stickers on Instagram stories, you know how many options there are.
Waxing UnLyrical
JUNE 24, 2015
They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Maybe it’s summer, with all the blockbuster superhero movies bombarding us in 3D. Or that I’ve never really outgrown comics and cartoons.
Convince & Convert
OCTOBER 2, 2015
Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making.
Janet Fouts
JANUARY 10, 2013
Think of social media as a huge focus group. I love dealing with a talented sales person. Sometimes I’ll buy from them just because they are so good at their job I just want to support them. I will choose a store, a vendor because of the caliber of sales.
Convince & Convert
JULY 24, 2019
” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. And more importantly, what each group WANTS from each channel varies as well.
Audiense
JUNE 13, 2017
A few years ago, companies spent months researching their target audiences (with market surveys, focus groups, etc). On Saturday 3rd June, the final of the European Champions League was contested between Real Madrid and Juventus at Cardiff’s Principality Stadium.
Buzz Marketing for Technology
MAY 18, 2011
Today you can use the world’s largest focus group (ie all the social data from the last 2+ years) to find your audience online and model them to predict how effective your media purchases would be.
Pixlee
MAY 8, 2020
They’re a modern focus group for your brand, and if managed correctly, they can pay dividends for your content strategy. Digital brand communities were popular before 2020, but they’re gaining a more informal and authentic edge in 2020.
Waxing UnLyrical
MAY 29, 2012
You don’t need to create a focus group; you have one already. Howie Goldfarb is president and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways. You knew this day would come.
Pixlee
MAY 2, 2019
As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. By strategizing their core focus on their community, Glossier doesn’t just “do social media”. Focus on Content. A billion dollar valuation with only 40 products is, without understating it, Apple Computer territory.
Janet Fouts
SEPTEMBER 16, 2014
As marketers we are often focused on the end goal, to make our product appealing to consumers. I watched this TED talk with Malcolm Gladwell the other day.
Buzz Marketing for Technology
MARCH 20, 2013
4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. Posted in eCommerce Personalization. Going green, online—is it worth it? The short answer is yes.
The Realtime Report
JUNE 18, 2018
The interview should focus on what they want from your brand, what they think should be done to improve it, and what they dislike the most. Focus on the most common answers so you can craft a better message in your next ads and also improve the quality of the services offered.
Janet Fouts
DECEMBER 12, 2014
Journal post focused mostly on small businesses, and they will certainly be hardest hit by the push towards ads because of three factors: Lack of resources to create effective ads and optimize them for clicks so you ads convert to the goals you’ve set for your campaign.
Ignite Social Media
SEPTEMBER 19, 2016
The primary benefits are being able to focus on specific information and target questions to specific audiences. It’s a focus group with the ultimate product road test.
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