4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. No, testing and analytics won’t eliminate old-school focus groups altogether, but now that marketers have access to a lot of rich real-time data and insight into their products and marketing efforts already available to them, it’s much easier, scalable and more cost-effective.

An Overview of Bulletin Board Focus Groups

Idaconcpts

Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion. . Here is an overview of bulletin board focus groups and their advantages and disadvantages. Methodology of Bulletin Board Focus Groups. Advantages of Bulletin Board Focus Groups.

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A social media focus group in the 99-year old home of the Red Sox

Jeff Esposito

So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better. One thing that really stood out to me during this group was that there was no way for social media to scale in an organization as big as the Red Sox.

Let’s Get Real… Does Your Content Convert?

Pam Moore

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? Bottom line… does your content convert to real business? Are you one of the 22% of businesses that are satisfied with their conversion rates?

How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. It is not driving business. It is not driving real traffic to your blog or website. It is not helping grow your email list. It is not generating new leads. It is not driving sales. It is not driving ROI. So what is the problem?

23 Tips to Build a Brand that is a Sweet Orange in a World of Bitter Apples

Pam Moore

However, there are some strategic and tactical things you are going to need to do and focus on to achieve success. Focus on consistent avatars, logo placement, colors, value proposition messages, company and product descriptions, bios, titles, fonts. However, it is going to take focused time, effort and work. Focus on compelling, relevant value and content that inspires, enriches their life and makes them better.

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How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Would you build a new house without a plan? Of course you wouldn't, right? To build a house that will last a lifetime you need a framework and architecture. A framework and plan is what helps ensure the house is developed on time, meets standards to keep you safe and enjoy the home for decades to come. Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture.

Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. Anyone who has ever been involved in focus group research will agree these discussions routinely unearth real gems…sometimes surprising information about people’s reactions, attitudes and behaviors. Groups would represent fans, sponsors, partners and other community influencers.

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Social Media Listening – It’s About Emotions

Janet Fouts

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. For decades, brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first. To my mind, studying social media is ever so much better than using focus group scenarios.

Top Five: The night that YouTube went dark

Sherrilynne Starkie

I guess Coke has never heard of the concept of using focus groups to test marketing. This week’s must-know social media news includes the YouTube outage, a religious stance on women and social media, Coke’s misstep in New Zealand, Snapchat’s new original programming and Google’s shopping insights. It’s news to keep marketing and communications professionals ahead of the curve. The night that YouTube went dark.

What is Market Research?

Idaconcpts

The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. The main two types of qualitative research are focus groups and in-depth conversations. Busy, time-pressed high-level executives prefer this approach to focus groups. Focus Groups.

What’s your social listening strategy?

Janet Fouts

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. For decades brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first. Still, I will say that social media is ever so much better a resource than using focus group scenarios.

The Factors Of Success For New Product Development

Socialmedia.biz

You can create focus groups that will tell you who wants to buy the product. You could ask the people in the focus groups for feedback, and you can determine the market for your products. When you are designing a new product, you must create a plan for that product’s development. You can organize your company based on the tips that you see, and you can train your staff to manage the job properly.

15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. Tips to conduct focus groups on little or not budget.

On Research, Measurement’s Oft-Forgotten Sibling

Waxing UnLyrical

On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. They use interviews and focus groups (they call them workshops) to extract softer information – feelings, attitudes, and so on. Some other ideas from Steve: Conduct online focus groups using GoToMeeting (Steve said this has worked surprisingly well for them).

The Value of Social Listening in B2B Digital Marketing

Oktopost

There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Somewhere on social media, somebody is talking about a feature they wish your product offered. Another person is making negative comments about your company.

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The Basics of A/B Testing on Social Media

Likeable

With traditional marketing, one might conduct a focus group or study, where researchers show audience members ads and ask for their opinion/sentiment. Welcome to the ABCs of A/B testing. If you’ve spent any time in proximity to marketing, you’ve probably heard the term thrown around.

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[DATA] Teens, Privacy and Social Media

SocialFish

See the full report here ; and of particular interest is some insights gleaned from their focus group interviews. The latest research is out from Pew Internet Research on teens and their use of social media. ——————– ( photo credit ). Useful Data

67% of Consumers Are More Likely To Purchase From Mobile-Friendly Sites

The Realtime Report

adults aged 25-54, conducted by Sterling Brands and SmithGeiger in Q3 2012; plus 40 consumers’ mobile journals and a 32-consumer focus group ( AdWeek ). Nearly three-quarters (72%) of consumers think it’s important for brands to have a mobile-friendly site, according to a recent study by Google. Despite this clear expectation by consumers, nearly all of those surveyed (96%) have come across a site that wasn’t mobile-friendly, AdWeek reports. What happens when they do?

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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. It also explains why each is needed and they are all used. Skills Why How. Content.

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Why is the Customer Experience so Hard to Deliver On?

Direct Marketing Observations

Sure, they might have done the occasional test/focus group or survey but those were never a large enough sample size. You’d think brands would know what the customer wanted at this stage of the game, right? It’s 2015 and companies left and right keep talking about their new mandate of delivering on a quality customer experience. delivering a powerful customer experience. It’s almost as if what has happened up to this point didn’t matter.

Listen Don’t Ask

Mindjumpers

This could be surveys, interviews or focus groups. Traditionally market research has been built on claimed data. These research methods- although can and have uncovered fascinating insights- are expensive, time-consuming and questionable in their accuracy. Seth Stephens-Davidowitz book “Everybody Lies” is built on the disparity between claimed and observed data.

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Our Hamilton public engagement campaign turns PR disaster

Sherrilynne Starkie

Indeed, often content and messaging is focus-group tested as part of the strategy development, something that might have saved the Our Hamilton campaign from such embarrassing mistakes. “We specialize in civic engagement situations of high emotion, conflict or controversy.” This claim made Dialogue Partners website was shown to be 100% true last week.

Why the Packaging of Your Products Matters

Socialmedia.biz

If you’ve established a target demographic, get a focus group to get some feedback on different colors or packaging ideas. The packaging of a product plays a huge role in consumer decisions. Although we may not notice it, subconsciously, we are all intrigued by unique, distinctive packaging. Packaging communicates a lot of information, even at first glance. It’s a huge part of your brand identity. It’s a marketing tool, instantly giving off a first impression.

Facebook Updates in Lieu of F8 2020

Ignite Social Media

Key Takeways: Facebook’s focus continues to be around keeping people connected Live video products were the focus of Facebook’s first F8 announcement Product updates include those around: video calling, new video rooms, and additions to Facebook Live video. The first part of Zuckerberg’s F8 video focused on what Facebook has been doing throughout COVID-19 to help people stay connected during this time period.

Social Business Intelligence: Wisdom from the Outside-In

Buzz Marketing for Technology

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Focus Groups suffer from the most human of all issues; the loudest person in the group wins and sways others through a combination of charisma and decibels. When interpreted via a sensible methodology, data becomes intelligence. When viewed through the lens of real consumer behavior, intelligence becomes wisdom.

Five Ways to Make Your Next Marketing Campaign More Diverse

Pixlee

It takes more than just searching through stock photo libraries to find images of underrepresented groups. Focus on building relationships with influencers and don’t just reach out to them to check a box or give the impression of inclusivity.

The Social Listening Playbook for Super Eager Marketers

agora pulse

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. If you’ve been working with social media for awhile now chances are you’ve come across the term social listening.

How to Conduct a Social Media Sentiment Analysis (Tools + Free Template)

Hootsuite

Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. Today on the Sky Train a group of five got on a busy train with backpacks.

Getting real engagement on your Facebook page

Janet Fouts

Give me a poll (that isn’t a focus group question and I’ll give you my opinion. Many Facebook page owners are disappointed with the results they are getting from their Facebook pages. Sometimes because they think they’ll put up a page and their fan base will flock to the site, dynamically post content on their own and discuss it with their peers, all without much effort from the community manager (if there is one). Hooey.

Surveys: Essential to the PR Pro’s Toolbox

Waxing UnLyrical

But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results. Guest post by Andi Narvaez. During last week’s #pr20chat , Justin Goldsborough asked how PR professionals can best identify and cater to the needs of their target audience.

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How Glossier Hacked its Way to a Billion Dollar Valuation

Pixlee

As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. By strategizing their core focus on their community, Glossier doesn’t just “do social media”. Focus on Content. A billion dollar valuation with only 40 products is, without understating it, Apple Computer territory.

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A guide to content ideation & development

Sprout Social

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. Dates might also limit what content you want to focus on.

4 Ways to Effectively Use Instagram Polls

agora pulse

When you are looking for a pulse check from your audience, and do not have the resources for focus groups and ten-page surveys, an Instagram Poll can offer some interesting insights. If you have ever used stickers on Instagram stories, you know how many options there are. Remember when Instagram released selfie stickers and geostickers ? Instagram hasn’t stopped there. Recently, the company launched a new interactive sticker called Instagram Polls.

Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

They’ve recently started offering improv focus groups to get a more real reaction to what people are thinking. Maybe it’s summer, with all the blockbuster superhero movies bombarding us in 3D. Or that I’ve never really outgrown comics and cartoons. But it struck me that the Batman franchise offers some great takeaways for content marketing.

4 Benefits of Twitter for business

Sprout Social

In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine.

Two important SocialFish announcements…

SocialFish

If you’d like to be involved in various conversations we’re planning around this topic, including informal focus groups, a session at ASAE’s Annual Meeting in St Louis and another proposed for the Technology Conference, a series of blog posts we’re writing on the Avectra blog , and other fun stuff, please contact us. Two important SocialFish announcements for ya: 1. Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here!

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How to Sell Smarter Using Social Insights

Convince & Convert

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Image via BigStockPhoto.com. If knowledge is power, then knowing what’s happening with your customers is the most powerful marketing tool out there.

5 Traits of the Social Sales Person

Janet Fouts

Think of social media as a huge focus group. I love dealing with a talented sales person. Sometimes I’ll buy from them just because they are so good at their job I just want to support them. I will choose a store, a vendor because of the caliber of sales. Think about it, good sales people have always been social. They get to know you, what you like, how to please you and bring you back for more. That’s their job, and with the good ones it’s their passion.

Paid Owned and Earned media – the benefits of owning them all

Buzz Marketing for Technology

Today you can use the world’s largest focus group (ie all the social data from the last 2+ years) to find your audience online and model them to predict how effective your media purchases would be. Few marketers today have the luxury of being about to combine all forms of media under one umbrella. It takes a certain size company to be able to take one individual and let them control all forms of media.

The Winning Social Media Content Strategy TV Networks Use

Convince & Convert

” Instead, they think of HGTV viewers, and DIY viewers, and GAC viewers because the demographic and psychographic characteristics of each viewer group differs. And more importantly, what each group WANTS from each channel varies as well. It’s a highly targeted, nearly free focus group. From a marketing perspective, there is no such thing as “social media.”

Understanding the audience that watched the Champions League Final

Audiense

A few years ago, companies spent months researching their target audiences (with market surveys, focus groups, etc). On Saturday 3rd June, the final of the European Champions League was contested between Real Madrid and Juventus at Cardiff’s Principality Stadium. We were following the event closely on social media using the Audiense Insights platform to gain an understanding of the audience following the game.

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Manwich: A Case Study on Social Media Listening

Waxing UnLyrical

You don’t need to create a focus group; you have one already. Howie Goldfarb is president and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways. You knew this day would come. The day there’d be a post about the Manwich here at WUL. Image: keysi via Flickr, CC 2.0. You have probably eaten a Sloppy Joe sometime in your life. Maybe a Manwich. When you were 12.