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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

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An Overview of Bulletin Board Focus Groups

Idaconcpts

Bulletin boards focus groups (also known as BBFGs) are extended online discussions that take over 3 to 5 days, or more. BBFGs may have between 18 to 25 participants per group and develop in an asynchronous, threaded, self-paced fashion. . Here is an overview of bulletin board focus groups and their advantages and disadvantages.

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A social media focus group in the 99-year old home of the Red Sox

Jeff Esposito

So when I got an invitation from the Boston Red Sox to visit their home offices for a Twitter focus group, I could not have said yes quickly enough. The Sox’ social media team asked the focus group of their Twitter community what we liked, what we didn’t and what they could do better.

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Generating New Income with Major Brands

The Realtime Report

Especially if you focus on content marketing (like creating a blog), you can promote different brands in one single blog post and increase your chances of earning commission. Online Focus Groups. Online focus groups are exactly the same as traditional focus groups, they obviously just take place via an online platform.

Brands 103
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6 Market Research Methods & What They Reveal About Your Audience

Keyhole.co

Focus groups and market testing This method involves bringing people who fit your target audience profile together and holding in-depth interviews and discussions about your product, your marketing messages, your competitors, and so on. Focus group discussions can be very productive.

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50 Tips for Taming the Social Media Beast: Mastering AI, Branding and Team Alignment

Pam Moore

Need to conduct new focus groups to gather customer feedback for new products and marketing launch. Conduct Focus Groups : Gather customer feedback through focus groups to inform new product development and marketing strategies. Need to rework the tech stack. Need to refresh the brand.

Team 133
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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

“We didn’t want to fall into the trap of having a great name and then focus group it to death to the point where you go, ‘Ah, it doesn’t work, let’s go with something safe.’ ”. In the case of The Tomahawks the issue of racism would have likely surfaced in a matter of seconds in these group discussions.

Sports 281