6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. It’s true that social media remains in many ways a sort of wild west. Social media is the new PR.

Crowdsourced Funding: How to ask for $75K but get $1.5million

Laurel Papworth

It drives me nuts how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers. Broadcast time is instant, Social media time is slower. But social media works best in the long tail.

Trending Sources

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media.

Brands: It’s not enough to be liked

Buzz Marketing for Technology

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. Audience discovery is the use of social data to segment those who talk about your brand into their affinities.

What Makes a Business Social?

Janet Fouts

A social business could be most simply defined as a business which engages with it’s customer base socially. It used to be all businesses were social. Today we may think it has to mean they use social media, but there’s more to it than that.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity SMM

It’s the fastest-growing social network ever. It’s a pain in the arse because it’s yet another social network to join. It’s Google’s latest attempt at social media, and they finally got it right.

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Social Media News: Twitter Insiders & Facebook 360

Sprout Social

This week, two major social networks launched some exciting new features. That’s why we’ve decided to just jump right in and explain what they mean for social media managers.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking?

An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. 89% of 18-29 year-olds are active on social media.

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Shoppers love to send videos to each other via email, post them to social networks or embed them in their blogs or personal websites, so make sure your videos are easy for customers to share. Try adding a YouTube channel to your social media arsenal.

Social Media Is CRM

Social Media Network Marketing

Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. As a result, those companies that use the strongest social CRM integrations should increase revenue; expand market share; improve their corporate image and, maybe, even fine-tune product development to offer items with the most wished-for features or capabilities.

[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)

Audiense

After a career filled with major writing credits (Cheers, The Jon Stewart Show, Late Night with David Letterman), and over four years as Twitter’s global head of TV, he’s now turned his focus back to script writing and combined it with his interest in technology.

6 Ways to Stay Ahead of What the World Thinks

Convince & Convert

And instant messages–text messages, smart phones, social media. Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network. Don’t get me wrong, I still believe there is a place for focus groups.

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Top 10 Social Media Time Saving Tips for the Busy Blogger

Kikolani

Building a good social media presence doesn’t have to take all your time. You just need to work smart, and focus on the activities that produce the highest ROI. The most common mistake people make is not defining their social media goals before they begin. Social Media

Crowdsource Your Way to the Best Landing Page

Convince & Convert

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Social media is another great way to test new messaging, landing page layouts, and even call to action button designs.

How To Promote Your Content Through Social Ads Effectively

Kikolani

Even social organic traffic is not working so well anymore. No wonder a lot of folks are turning to paid social media advertising to boost their traffic. Paid social ads are no longer seen as something unnecessary or stupid. Stop putting all of your chips on your social networks.

10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. People are the fuel behind social media, which is really just tools and tactics.

#KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE

Social Media Network Marketing

#KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE Below am sharing TWO SECTIONS with you. Free - Get Your Business OnTo A Social Media Space - Already With 3.5 Get Your Business OnTo A Social Media Space - Already With 3.5 First Thing First, You Need To Be On This Social Media Platform. Free - Earn Via Social Media Site 2.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

Why do businesses need social media? After all, spending time, money, and other precious resources on social media marketing before you have an understanding of what it can do for you is kind of like putting the cart before the horse (not advisable).

Indian Companies on Twitter – A Usage Study

The Marketing Blog

Quotes from the Money Life article Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts. Iffort Consulting , a NCR based social media consulting firm has researched the Twitter usage by companies in India.

Social Media Scales of Engagement

Diva Marketing Blog

Much like the beginning of a focus group, to help respondents develop a comfort level for future complex questions, the defense attorney asked what I thought was an interesting multiple choice question. As a group, we were engaged with Judge Duran but on a passive basis.

How To Measure Your Social Media Efforts

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw.

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Monitoring Your Company’s Brand Online with MutualMind

Bill Hartzer

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. MutualMind does a great job of gathering statistics from several social media sources.

Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble? but Twitter (or any other social media tool) is just one of many tactics and channels used in marketing communication.

5 Reasons I’m Thankful for Social Media

Webbiquity SMM

many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media. Here are a few reasons why: Social media makes it easy to reconnect with old friends and co-workers. Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward.

Social Media a CRM perspective

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw.

Barcamp Delhi 5: Spreading the Word out !

The Marketing Blog

Home About In the Media SMTP Settings in MediaWiki After Hiatus, Social Media Predictions & 2009 October 10, 2008.7:08 Be it Web Technologies, technology related trends, Mobiles, Hacking, Blogging, Vlogs, Social Media etc. Share this: StumbleUpon Digg Reddit 5 Comments Filed under BarCamp Tags: BarCamp , BarCamp Delhi , BCD5 , delhi , Google , open source , Social media , startup , twitter 5 Comments Sesso January 22, 2009 at 12:25 pm Great site.

Curating, not moderating, the flow of content and participation

www.headshift.com

event events experience google government headshift information innovation it jobs km knowledge learning management media metadata microsoft network networks online rss search selected semantic social social media socialsoftware software technology tools web web2.0

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? For me, social media is the loooong haul and not a brief campaign.

Kevin Rose and Jay Adelson Respond to Digg Complaints

Techipedia: Tamar Weinberg

Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. Tagged as: digg , jay adelson , kevin rose , social media , social news { 24 trackbacks } Communications Downtime: Another Digg Revolt?

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

sherpablog.marketingsherpa.com

I’ve been focusing on how the buyer experience and the sales. While judging our Viral and Social Marketing Hall of Fame entries earlier this month, I reviewed several strong entries from B2B marketers that cited impressive statistics for their company blogs.

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

Nuggets from Social Media workshops as of late… posted in Uncategorized |. I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. The answer is NOT always social media/community - that would be another warning sign if it was. Social Degree.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search 6 Critical Services Agencies Must Provide to Stay Relevant in Social Media March 3rd, 2010 |Written By: Jay Baer | View Comments Tweet Is there a future for agencies in a social media world?

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on. Thanks for the link back to the social FAQ – I'd lost the link during my busy summer.

FAQ 2

Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Get Your Social Media Story Straight April 1st, 2010 |Written By: Jay Baer | View Comments Tweet This is the best ad I’ve seen in months.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Ditch Experimentation and Plan Instead The real social media success stories aren’t arising out of tactical experimentation with Twitter and Facebook.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. After the socially awkward embracing is done, invite both groups in during the creative process. Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. Before crowdsourcing there were focus groups, which never really worked too well.