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Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Video Production Social networks are increasingly optimised for video content. Conduct stakeholder/key informant interviews and focus groups, interpret survey and poll data, document reviews. Design Images are key in creating engaging content. Infographics are liked 3x more than any other content formats. Research Skills.

Skills 334
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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

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Brands: It’s not enough to be liked

Buzz Marketing for Technology

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. It isn’t the “like” that matters; what matters is creating conversations to understand the consumer.

Brands 275
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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Shoppers love to send videos to each other via email, post them to social networks or embed them in their blogs or personal websites, so make sure your videos are easy for customers to share. Try adding a YouTube channel to your social media arsenal. Increase the reach of your TV advertisements by posting them online.

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5 Reasons I’m Thankful for Social Media

Webbiquity SMM

Social media makes it easy to connect with new people who share your interests…anywhere on earth. Before social networks (and even more so before email became widespread), it was difficult to make and maintain acquaintances with professional peers or people with similar interests in other parts of the country, much less the world.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Wouldn’t you want to leverage that insight to avoid a misdirection in using social media? Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. A goal that is basically brought from the necessity!

Research 265
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Indian Companies on Twitter – A Usage Study

The Marketing Blog

Quotes from the Money Life article Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts.

Study 180