Waxing UnLyrical

MARCH 22, 2011

On how to decide which research method to use: Steve said that they use a mix of tools on almost every project, with surveys, focus groups and interviews being the most common. They use interviews and focus groups (they call them workshops) to extract softer information – feelings, attitudes, and so on. What color?

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Research Focus Group Survey Statistics 172

Janet Fouts

JULY 24, 2017

It’s not entirely accurate to use tools that judge sentiment as a data point either. Sentiment analysis may add some context, but in general, we are guessing when we build predictive models based on social media data sets. To my mind, studying social media is ever so much better than using focus group scenarios.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Socialized

JANUARY 21, 2010

Some of the quotes in the video include “Domino’s pizza crust is to me like cardboard,&# a sentiment expressed in a focus group but echoed by Domino’s executives. “Doesn’t feel like there’s much love in Domino’s Pizza,&# says another focus group participant.

Real Estate 177

Real Estate Comparison Focus Group Blogosphere 177

Janet Fouts

SEPTEMBER 16, 2019

It’s not entirely accurate to use tools that judge sentiment as a data point either. Sentiment analysis may add some context, but in general, we are guessing when we build predictive models based on social media data sets. Still, I will say that social media is ever so much better a resource than using focus group scenarios.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Pam Moore

JULY 29, 2024

Need to conduct new focus groups to gather customer feedback for new products and marketing launch. Use the Right Tools and Technology : Invest in tools that help measure engagement, conversion, sentiment, and ROI. Community and Sentiment: 38. Need to rework the tech stack. Need to refresh the brand. Get help if needed.

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Team Social Media Brands Tips 133

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Does Facebook do Sentiment Analysis? Facebook Advertising and Sentiment. Well actually, we can. Lube anyone?

Research 107

Research Nielsen Sentiment Facebook 107

Sprout Social

JULY 6, 2022

Social media intelligence is the result of pulling these disparate points together into something measurable, whether you’re looking at volume, sentiment, content or demographics. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. Why is social media intelligence different?

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Social Media Sentiment Survey Marketing 140

Sprout Social

MARCH 16, 2023

Social customer service metrics can be grouped into three categories: speed and efficiency, volume and team productivity, and sentiment. Sentiment customer service metrics With so much valuable performance data, it might be tempting to zero-in on ways you can optimize your social customer care strategy.

Metrics 128

Metrics Social Media Sentiment Airlines 128

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Is sentiment trending up or down? What power! Are users running into bugs?

Tools 128

Tools How To Sentiment Team 128

Sprout Social

FEBRUARY 19, 2024

How AI automation benefits businesses AI automation enables companies to automate workflows and get actionable insights through AI tasks like sentiment analysis so they can make tangible changes to drive growth. In Sprout, you get sentiment analysis metrics of your brand automatically in the form of graphs and reports.

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Strategy Sentiment Marketing Patterns 136

Sprout Social

MARCH 26, 2019

Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses. More affordable : Coordinating focus groups and hiring marketing research agencies can be pricey. Conduct a competitive analysis.

Social Media 111

Social Media Sentiment Marketing Analysis 111

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. This information can help businesses understand their overall audience demographics and brand sentiment.

Research 139

Research Social Media HootSuite Marketing 139

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Track social sentiment in real time. With embedded sentiment analysis, Hootsuite Insights tells you not just what your audience is saying, but what they’re thinking and feeling.

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Brand Monitoring Tools Brands HootSuite 124

Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Feedback, opinions, sentiment and other qualitative data signal why and where these conversations are happening. Sentiment analysis in particular will show you how your shared audience feels about your competitor.

B2B 139

B2B Research Marketing Sentiment 139

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived.

Social Media 98

Social Media Sentiment Metrics Data 98

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Social Media 121

Social Media Focus Group Aggregator Research 121

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. If you’re still figuring out your marketing plan for 2010, consider the following 10 reasons why a social media strategy may be well worth the effort. It finds your customers Companies using traditional marketing methods (e.g. Reply Jay B.

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Social Media Strategy StumbleUpon Digg 269

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Data analysis has never been easier—track sentiment, identify emerging trends, calculate share of voice insights and benchmark content performance, campaign success and competitors.

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Authentication Analysis Sentiment Tumblr 111

Hootsuite

MAY 16, 2023

It continues with steps to mitigate negative sentiment. Monitor brand mentions and conversations Social media brand monitoring and sentiment analysis are at the heart of all online reputation management efforts. Sentiment analysis is the contextual review of brand mentions. Hootsuite has you covered.

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Reputation Social Media HootSuite Sentiment 129

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. Truly riveting stuff, I know. They wanted to know how consumers discussed tuna online.

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Hashtag Marketing Focus Group Conversation 128

Sprout Social

SEPTEMBER 15, 2021

Volume-wise, the conversation skews in favor of pumpkin, but people are feeling particularly positive about apple—74% of social messages about apple flavors had positive sentiment, compared to only 43% of messages about pumpkin spice. With social, the world’s largest and most open focus group, brands can see innovation differently.

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Apple Marketing Meme Focus Group 142

Sprout Social

FEBRUARY 8, 2021

Social listening is great for monitoring brand sentiment, understanding your customers’ needs and wants and keeping an eye on your competitors. Focus groups : When developing a new product and service, focus groups help inform the product development team if they’re on the right track.

Data 143

Data Survey How To Review 143

Sprout Social

MARCH 15, 2022

Social media is the world’s largest focus group. Use it to track dips and spikes in brand sentiment to better understand what’s happening and why. To keep up with consumer sentiment, you need to routinely monitor the conversations happening around your brand. Listening data. Competitor data.

Reputation 143

Reputation Brands How To Review 143

Sprout Social

MARCH 7, 2022

If you’re only conducting biannual brand perception surveys, you could be missing meaningful shifts in audience sentiment. Think of it as a real-time focus group that provides honest, unfiltered feedback. Most notably, ongoing sentiment tracking. It also provides vital details on how sentiment is trending over time.

Survey 112

Survey Brands Sentiment Templates 112

Koka Sexton

JANUARY 5, 2023

Analyze feedback from customer surveys, focus groups, and interviews to understand customer sentiment. Engagement and Retention: Monitor audience engagement and loyalty by keeping track of metrics such as average visit duration, email open rate, and churn rate.

Metrics 140

Metrics B2B ROI Advertising 140

Social Media Network Marketing

OCTOBER 15, 2010

Unlike traditional CRM, which creates vast internal databases of clients and prospects, social networking sites are external repositories of direct communication and indirect comments about businesses, products, people, experiences and an array of customer sentiment.

Social Media 101

Social Media Social CRM Repository Wiki 101

Koka Sexton

JANUARY 9, 2023

Leveraging customer feedback to understand customer sentiment. Depending on the nature of your business, these may include market research reports, surveys, focus groups, or social media listening. Collecting data through surveys and focus groups to better understand customer needs and preferences.

Patterns 98

Patterns Marketing Focus Group Survey 98

Oktopost

SEPTEMBER 21, 2020

It’s not only about knowing what needs and sentiments your prospects are expressing online, either. There’s no reason (or luxury nowadays) to wait for focus groups and industry op-eds to tell you how you’re doing. Granular sentiment analysis. Employee satisfaction and sentiment tracking.

B2B 91

B2B Marketing Sentiment Influencer 91

Net-Savvy Executive

JUNE 8, 2012

When people ask about sentiment , opinion , and complaints , they're asking about content. You can hardly turn around without running into these, "the world's largest focus group" and the new channel where customers expect a response. Analyzing Content Data Remember consumer-generated media?

Data 82

Data Social Media Content Analysis 82

Sprout Social

AUGUST 21, 2023

Gain valuable insights You know what’s better than surveys and focus groups? Here’s how to automate Google reviews in three simple steps: Find the right app Do your research and pick an app that offers all the necessary features, like AI-powered replies, sentiment analysis and smart alerts. Want to try it for yourself?

Review 98

Review Google Brands Sentiment 98

Sprout Social

OCTOBER 8, 2020

Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. In paying attention to your competitors, industry trends and brand sentiment, you’re able to find plenty of sparks that will generate new ideas. Another way of sourcing pain points is to just ask.

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Content Meeting Process Focus Group 145

Sprout Social

JULY 6, 2023

The report pulls total volume, engagements, impressions, unique authors and sentiment of specific topics and keywords—whether it’s your branded hashtags or the name of your new product. Track conversations around your brand Social is like a 24/7 focus group.

Data 145

Data Social Media Metrics Analytics 145

Sprout Social

FEBRUARY 28, 2022

Think of it as a speedy alternative to a focus group. Sentiment : Get clear on how people feel about the moment using audience sentiment data, broken down into positive, neutral and negative. Cultural moments generate a huge amount of messages across social. Brands who got cultural advertising right.

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Brands Meme How To Advertising 134

Likeable

JULY 29, 2020

With traditional marketing, one might conduct a focus group or study, where researchers show audience members ads and ask for their opinion/sentiment. While this can be effective, there’s a catch—their reaction to an ad may be different in the real world.

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Social Media Class Sample Samples 107

Sprout Social

JANUARY 30, 2023

Instead of waiting on survey and focus group results to decide how to pivot, you can access real-time sentiment and make the call then and there. Post about it on social and let the data roll in. The best part of listening data is the ability to make agile decisions.

Examples 141

Examples Brands How To Aggregator 141

Net-Savvy Executive

MARCH 30, 2011

I know you want the list, though, so here's a quick reaction on who I might look at: Attentio , Brandwatch , Sentiment Metrics and Synthesio don't usually come up in the social media conversation in the US, but they all have solid SMA platforms. The differences in what they do and why is what makes the space so interesting.

Radian6 85

Radian6 Cymfony Alterian Jive 85

Hootsuite

APRIL 11, 2022

Monitor brand sentiment. Sentiment analysis consists of three categories: positive, negative, and neutral. What used to take formalized market research surveys and focus groups now happens in real-time by analyzing what your customers are saying on social media.

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Retail FAQ How To Survey 113