Entrepreneurs: On Pricing and Discounts
MARCH 1, 2017
Should you offer discounts? And if you price too low, any discounting (young businesses LOVE to discount) will devalue your product — and brand — even further. This post details what I’ve learned about pricing and discounts. I created a training course and I sold it for $147 (of course, I discounted it at 50% off during launch). If You Discount… There are times when discounting makes sense. The Trappings of Discounting.