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Bringing fashion to the masses: 3 examples of brands capitalising on Fashion Week 2022

Audiense

Fashion is always evolving and when it comes to social media, fashion brands work hard to keep up with the latest trends.

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Using audience intelligence to supercharge fashion innovation

Audiense

The past two years have been turbulent ones for the fashion industry, shaped by consumers ditching their suits, shirts, and outdoor shoes for more WFH-friendly loungewear. Do you remember what you wore before 2020? Us neither.

Fashion 101
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TikTok Announces New Programming and Creative Effects for Fashion Month

Social Media Today

TikTok's running a range of live-streams and creator showcase events

Fashion 143
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TikTok Announces Events and Additions for Fashion Month

Social Media Today

TikTok's looking to strengthen its ties to the fashion community with a range of new events

Fashion 132
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3 Social Media Trends in Fashion that Retailers Should Leverage

Ignite Social Media

When social media shakes up the fashion industry , what do you do? Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. At Ignite Social Media, we know a thing or two about social media trends in the fashion and beauty industry, being Social Media Agency of the Year and all. So with that, here are three social media trends fashion and beauty retailers should leverage.

Fashion 95
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Snap Launches New Bitmoji Fashion Collection from Carhartt, as it Continues to Build its Personalization Tools

Social Media Today

The new Carhartt collection adds to a growing list of brands looking to create digital fashion sets

Fashion 129
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Meta Launches New Avatar Fashion Items as Questions Are Raised Over Its ‘Faked’ VR Avatar Legs

Social Media Today

Meta's recent VR showcase included a depiction of VR avatars with legs - which wasn't entirely representative

Avatar 159
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Beyond the catwalk: How brands are using influencers to steal the show during Fashion Week

Audiense

Whether you’re a dedicated fashionista or a strict follower of goblincore , as the Devil Wear Prada taught us, fashion is everywhere. The fashion industry has been busy over the last couple of months, with the A/W 2022 lines being showcased in New York, London, Milan and Paris.

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Social Media Has Changed The Fashion Industry

Mindjumpers

For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Last week, the 12th of January, the Swedish fashion brand Monki started their web-TV Monki Television featuring creative girls from around the world sharing her thoughts and experiences on style and fashion. Tweet.

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YouTube Launches New, Dedicated Fashion and Style Content Hub

Social Media Today

YouTube has launched a new content hub dedicated specifically to fashion and style content

Fashion 116
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How 5 Fashion Brands Use Social Media

Meltwater

In this day and age, it’s hard to remember a time when the fashion world didn't use social media. From live broadcasts of the runway shows at New York Fashion Week on… Read More >>>. Social Media

Fashion 99
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Top 10 Beautiful TikTok Fashion Influencers

Your Escape From 9 to 5

TikTok may be known primarily for its viral challenges and influencers on TikTok have emerged as the pinnacle of information sharing.

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Meta Announces New Avatar Fashion Store, Featuring a Range of Designer Collections

Social Media Today

The store will provide new ways to customize your digital self

Avatar 136
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Pinterest Adds New 'Shopping Spotlights' to Highlight Product Recommendations from Fashion Influencers

Social Media Today

Pinterest is rolling out a new product showcase tool which will highlight product recommendations from fashion leaders

Fashion 128
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Snapchat Launches New 3D Bitmoji, Another Step in its Digital Fashion Push

Social Media Today

The new characters will provide more opportunity for customization, which could open up new opportunities for brand tie-ins

Fashion 165
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3 ways to use audience intelligence for fashion innovation

Audiense

This is a guest blog written by Edward Bass, founder & director of EntSight , a global audience intelligence consultancy which works with leading brands, entertainment groups and financial companies in order to help them develop insight driven strategies for their digital audiences.

Fashion 115
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Snapchat Acquires Fashion Recommendation App Screenshop to Advance its eCommerce Efforts

Social Media Today

Snapchat continues its advance into eCommerce with the acquisition of Screenshop

Fashion 156
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10 Fashion Brands Nailing Their Snapchat Content Strategy

Meltwater

There’s no shortage of inspiring content from fashion brands and retailers on Snapchat these days—from… Read More.

Fashion 118
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How Fashion Brands Can Use TikTok

Pixlee

But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content. TikTok’s unique format and highly engaged user base combine to create an exciting new frontier for community engagement for fashion brands.

Fashion 57
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Sustainable Fashion Searches Surged In 2018

Forbes Social Media

Lyst's Year In Fashion 2018 reveals searches for sustainable and ethical brands are trending

Fashion 83
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Pinterest Highlights Black-Owned Fashion and Beauty Businesses in Latest Shop Update

Social Media Today

As part of National Black Business Month, Pinterest is highlighting Black-owned businesses in the latest update to its Pinterest Shop

Fashion 148
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Quick-Data: Modern Women's Fashion Subscription Brands

Cortex

These brands are aimed at a woman who values fashion but also is on the go and may need trend or style help. Specs of these Clusters: Posts: 3.5k. Interactions: 2.5 million. Audience: 2.7 million. Platform: Instagram. Time Period : 1 year, from April 2019 to 2020.

Fashion 56
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Snapchat's Latest Bitmoji Fashion Options Could Help it Lead the Way in the Next Big eCommerce Shift

Social Media Today

Snapchat is working on new Bitmoji and AR integrations which could help better position it for the next big eCommerce shift

Fashion 162
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4 Ways Social Media Has Changed The Fashion Industry | Mindjumpers

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Popular Posts About Social Media 3 Infographics on Why You Should Use Social Networks as Marketing Tools » 4 Ways Social Media Has Changed The Fashion Industry Posted by Sara Hansson Sep 10th, 2010 Tweet Fashion weeks have past by all over the world. Is there any difference between the fashion week procedure now and some years ago?

Fashion 201
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Fashion140: Fashion Industry+Social Media=The Perfect Fit

yMarketingMatters

Yesterday I attended the first ever conference on the state of social media and the fashion industry: The Fashion140 conference: “How Social Media is Changing our Business”, co-produced by Jeff Pulver (@JeffPulver) of the 140Conf and Lilly Berelovich of Fashion Snoops (@fashionsnoops). Social Media Marketing 140con Facebook fashion lincoln center fashion140 fashionsnoops Jeff Pulver Mobile Marketing social media Twitter YouTube

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Quick Data No. 6 : Men's Fashion Subscription Boxes

Cortex

Young men ages 18-35 who want to be fashionable but need the direction and influence of a subscription box. Pages. gentlemansbox, formasupplyco, menloclub, bombfell, sprezzabox, threadbeast, lootwear, trendy_butler, frankandoak, thethreadlab. Posts. Interactions. 468073. Audience.

Fashion 56
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Top 5 Fashion Social Media Campaigns in 2020 [+ Key Takeaways]

Keyhole.co

Take inspiration from the fashion industry, who consistently steps up and show us how it’s done. This is why we’ve rounded up some of the best fashion social media campaigns in 2020 – to give you a starting point for your own.

Fashion 87
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Top 5 Fashion Social Media Campaigns Of All Times [+ Key Takeaways]

Keyhole.co

It can be helpful to gather some inspiration for your industry before you start putting together your own campaigns, and fashion social media campaigns are always in vogue. Take inspiration from the fashion industry, which consistently steps up and shows us how it’s done.

Fashion 52
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Fashion Retailer, Altar’d State, Named Finalist at Social Media Buzz Awards

Ignite Social Media

As a women’s fashion retailer, the brand’s mission is their strongest point of differentiation among their competitors in the fashion space. The post Fashion Retailer, Altar’d State, Named Finalist at Social Media Buzz Awards appeared first on Ignite Social Media - The original social media agency. Finalist for Social Media Buzz Awards.

Retail 105
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How Fashion Serves As A Platform For Positive Social Campaigns

Forbes Social Media

During this year’s New York Fashion Week, the Nolcha Shows, an award-winning NYFW show for independent fashion designers, challenged 13 designers to create authentic pieces that captured the vision of celebrating life’s memorable moments

Fashion 72
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Fall Fashion Trends on Twitter [Infographic]

Social Media Today

Twitter has published a new listing of fashion trends to help guide related marketing efforts

Fashion 105
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'Dress Your Values' - Celebrity Stylist Laura Jones on Sustainable Fashion

Forbes Social Media

“(T)here’s an enormous opportunity to talk about sustainability and environmentalism in a way that make(s) it exciting and interesting and accessible,“ Celebrity stylist Laura Jones realized the fashion industry she had spent her career in was damaging the environment and resolved to do something

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Quick-Data No. 3: Women's Fashion -Modern Brands

Cortex

Specs of these Clusters: Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Storytelling Tools and Techniques Graphics Photos and Storytelling Storytelling Machines Content Intelligence Social Engagement Leaders Emotional Marketing

Fashion 56
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The Top Five Up-and-Coming Fashion and Style Influencers

Pixlee

These five micro-influencers are all about fashion, style, and most importantly, authenticity – brands marketers have a lot to learn from these up-and-coming stars in the influencer space. With her own casual-chic style, Samantha Brown continues to grow her clientele and work with brands reflecting fashion that is fun and size-inclusive. Whitney Powell is a strong advocate for women’s empowerment and affordable fashion.

Fashion 56
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Laverne Cox & Plus-Size Style Open New York Fashion Week

Forbes Social Media

Plus-size brand 11 Honoré opened New York Fashion Week on Wednesday night with a show at Spring Studios in SoHo

Fashion 70
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Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Business General New Media Social Media Technology advanced Facebook Marketing old fashionedWatch this video to find out.

Fashion 70
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10 Leading Fashion Brands Rocking it on Instagram [Infographic]

Social Media Today

In this new report, the team from Talkwalker outline ten of the leading fashion brands on Instagram, and the best practices they're following to maximize their efforts

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How How Man Repeller's Leandra Medine Redefined Fashion's Front Row

Forbes Social Media

Style star Leandra Medine on claiming her place among fashion’s elite and building a global media powerhouse. NYSE:KORS

Fashion 63
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This #XLBossLady Brings Plus Size Fashion To LA

Forbes Social Media

Access to fashion has arguably been one of the greatest struggles for the plus size community. Few people know this better than Jessica Hinkle, the owner of LA-based Proud Mary Fashion Clothing isn't just fabric we put on our bodies. It's how we articulate who are in the world.

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Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Milwaukee's Social Media Marketer Business General New Media Social Media Technology advanced Facebook Marketing old fashionedWatch this video to find out.

Fashion 70
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Carlings Phygital T-Shirt Gives Virtual Fashion The Accessible Vibe Brand Land’s Been Waiting For

Forbes Social Media

Bringing a much-needed layer of accessibility to the digi fashion scene (and grabbing the post-purchase opportunity with both hands) Scandi fashion retailer Carlings & creative agency Virtue new AR tool co-opts Instagram’s new face filter tech so one IRL t-shirt can be reborn online, infinitely

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AOC's "Tax The Rich Dress" – Ultimate Fashion Statement Or Display Of Hypocrisy

Forbes Social Media

It certainly didn't take long for the dress and AOC's statement to trend on Twitter. Social Media /social-media Innovation /innovation Social Media /social-media innovation socialmedia

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Is the See-Now, Buy-Now Model Bypassing the Fashion Editor as Influencer?

Meltwater

Whether you’re on Twitter, Instagram, Facebook, or Snapchat, when New York Fashion Week comes around,… Read More.

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