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Bringing fashion to the masses: 3 examples of brands capitalising on Fashion Week 2022

Audiense

Fashion is always evolving and when it comes to social media, fashion brands work hard to keep up with the latest trends. It’s probably fair to say, based on our recent analysis of A/W Fashion Week 2022 , that fashion brands are leading the way when it comes to staying in touch with their customers.

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Using audience intelligence to supercharge fashion innovation

Audiense

The past two years have been turbulent ones for the fashion industry, shaped by consumers ditching their suits, shirts, and outdoor shoes for more WFH-friendly loungewear. Do you remember what you wore before 2020? Us neither. Buying new clothes wasn’t a priority, unless they had elasticated waistbands.

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TikTok Announces Events and Additions for Fashion Month

Social Media Today

TikTok's looking to strengthen its ties to the fashion community with a range of new events.

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Beyond the catwalk: How brands are using influencers to steal the show during Fashion Week

Audiense

Whether you’re a dedicated fashionista or a strict follower of goblincore , as the Devil Wear Prada taught us, fashion is everywhere. The fashion industry has been busy over the last couple of months, with the A/W 2022 lines being showcased in New York, London, Milan and Paris.

Fashion 148
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Snap Launches New Bitmoji Fashion Collection from Carhartt, as it Continues to Build its Personalization Tools

Social Media Today

The new Carhartt collection adds to a growing list of brands looking to create digital fashion sets.

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Snapchat Looks to Broaden its eCommerce Push with Expanded Bitmoji Fashion Options

Social Media Today

Snapchat is looking to add new fashion options for its Bitmoji characters, which could act as another eCommerce promotional tool.

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Pinterest Adds New 'Shopping Spotlights' to Highlight Product Recommendations from Fashion Influencers

Social Media Today

Pinterest is rolling out a new product showcase tool which will highlight product recommendations from fashion leaders.

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