Bringing fashion to the masses: 3 examples of brands capitalising on Fashion Week 2022

Audiense

Fashion is always evolving and when it comes to social media, fashion brands work hard to keep up with the latest trends.

Using audience intelligence to supercharge fashion innovation

Audiense

The past two years have been turbulent ones for the fashion industry, shaped by consumers ditching their suits, shirts, and outdoor shoes for more WFH-friendly loungewear. Do you remember what you wore before 2020? Us neither.

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TikTok Announces Events and Additions for Fashion Month

Social Media Today

TikTok's looking to strengthen its ties to the fashion community with a range of new events

Beyond the catwalk: How brands are using influencers to steal the show during Fashion Week

Audiense

Whether you’re a dedicated fashionista or a strict follower of goblincore , as the Devil Wear Prada taught us, fashion is everywhere. The fashion industry has been busy over the last couple of months, with the A/W 2022 lines being showcased in New York, London, Milan and Paris.

3 Social Media Trends in Fashion that Retailers Should Leverage

Ignite Social Media

When social media shakes up the fashion industry , what do you do? Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. At Ignite Social Media, we know a thing or two about social media trends in the fashion and beauty industry, being Social Media Agency of the Year and all. So with that, here are three social media trends fashion and beauty retailers should leverage.

Snapchat Looks to Broaden its eCommerce Push with Expanded Bitmoji Fashion Options

Social Media Today

Snapchat is looking to add new fashion options for its Bitmoji characters, which could act as another eCommerce promotional tool

How 5 Fashion Brands Use Social Media

Meltwater

In this day and age, it’s hard to remember a time when the fashion world didn't use social media. From live broadcasts of the runway shows at New York Fashion Week on… Read More >>>. Social Media

YouTube Launches New, Dedicated Fashion and Style Content Hub

Social Media Today

YouTube has launched a new content hub dedicated specifically to fashion and style content

Pinterest Adds New 'Shopping Spotlights' to Highlight Product Recommendations from Fashion Influencers

Social Media Today

Pinterest is rolling out a new product showcase tool which will highlight product recommendations from fashion leaders

Snapchat Launches New 3D Bitmoji, Another Step in its Digital Fashion Push

Social Media Today

The new characters will provide more opportunity for customization, which could open up new opportunities for brand tie-ins

3 ways to use audience intelligence for fashion innovation

Audiense

This is a guest blog written by Edward Bass, founder & director of EntSight , a global audience intelligence consultancy which works with leading brands, entertainment groups and financial companies in order to help them develop insight driven strategies for their digital audiences.

Snapchat Acquires Fashion Recommendation App Screenshop to Advance its eCommerce Efforts

Social Media Today

Snapchat continues its advance into eCommerce with the acquisition of Screenshop

10 Fashion Brands Nailing Their Snapchat Content Strategy

Meltwater

There’s no shortage of inspiring content from fashion brands and retailers on Snapchat these days—from… Read More.

How Fashion Brands Can Use TikTok

Pixlee

But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content. TikTok’s unique format and highly engaged user base combine to create an exciting new frontier for community engagement for fashion brands.

Pinterest Highlights Black-Owned Fashion and Beauty Businesses in Latest Shop Update

Social Media Today

As part of National Black Business Month, Pinterest is highlighting Black-owned businesses in the latest update to its Pinterest Shop

Quick-Data: Modern Women's Fashion Subscription Brands

Cortex

These brands are aimed at a woman who values fashion but also is on the go and may need trend or style help. Specs of these Clusters: Posts: 3.5k. Interactions: 2.5 million. Audience: 2.7 million. Platform: Instagram. Time Period : 1 year, from April 2019 to 2020.

Sustainable Fashion Searches Surged In 2018

Forbes Social Media

Lyst's Year In Fashion 2018 reveals searches for sustainable and ethical brands are trending

Snapchat's Latest Bitmoji Fashion Options Could Help it Lead the Way in the Next Big eCommerce Shift

Social Media Today

Snapchat is working on new Bitmoji and AR integrations which could help better position it for the next big eCommerce shift

4 Ways Social Media Has Changed The Fashion Industry | Mindjumpers

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Popular Posts About Social Media 3 Infographics on Why You Should Use Social Networks as Marketing Tools » 4 Ways Social Media Has Changed The Fashion Industry Posted by Sara Hansson Sep 10th, 2010 Tweet Fashion weeks have past by all over the world. Is there any difference between the fashion week procedure now and some years ago?

Quick Data No. 6 : Men's Fashion Subscription Boxes

Cortex

Young men ages 18-35 who want to be fashionable but need the direction and influence of a subscription box. Pages. gentlemansbox, formasupplyco, menloclub, bombfell, sprezzabox, threadbeast, lootwear, trendy_butler, frankandoak, thethreadlab. Posts. Interactions. 468073. Audience.

Top 5 Fashion Social Media Campaigns in 2020 [+ Key Takeaways]

Keyhole.co

Take inspiration from the fashion industry, who consistently steps up and show us how it’s done. This is why we’ve rounded up some of the best fashion social media campaigns in 2020 – to give you a starting point for your own.

Fashion140: Fashion Industry+Social Media=The Perfect Fit

yMarketingMatters

Yesterday I attended the first ever conference on the state of social media and the fashion industry: The Fashion140 conference: “How Social Media is Changing our Business”, co-produced by Jeff Pulver (@JeffPulver) of the 140Conf and Lilly Berelovich of Fashion Snoops (@fashionsnoops). Social Media Marketing 140con Facebook fashion lincoln center fashion140 fashionsnoops Jeff Pulver Mobile Marketing social media Twitter YouTube

Quick-Data No. 3: Women's Fashion -Modern Brands

Cortex

Specs of these Clusters: Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Storytelling Tools and Techniques Graphics Photos and Storytelling Storytelling Machines Content Intelligence Social Engagement Leaders Emotional Marketing

How Fashion Serves As A Platform For Positive Social Campaigns

Forbes Social Media

During this year’s New York Fashion Week, the Nolcha Shows, an award-winning NYFW show for independent fashion designers, challenged 13 designers to create authentic pieces that captured the vision of celebrating life’s memorable moments

The Top Five Up-and-Coming Fashion and Style Influencers

Pixlee

These five micro-influencers are all about fashion, style, and most importantly, authenticity – brands marketers have a lot to learn from these up-and-coming stars in the influencer space. With her own casual-chic style, Samantha Brown continues to grow her clientele and work with brands reflecting fashion that is fun and size-inclusive. Whitney Powell is a strong advocate for women’s empowerment and affordable fashion.

Fall Fashion Trends on Twitter [Infographic]

Social Media Today

Twitter has published a new listing of fashion trends to help guide related marketing efforts

'Dress Your Values' - Celebrity Stylist Laura Jones on Sustainable Fashion

Forbes Social Media

“(T)here’s an enormous opportunity to talk about sustainability and environmentalism in a way that make(s) it exciting and interesting and accessible,“ Celebrity stylist Laura Jones realized the fashion industry she had spent her career in was damaging the environment and resolved to do something

AOC's "Tax The Rich Dress" – Ultimate Fashion Statement Or Display Of Hypocrisy

Forbes Social Media

It certainly didn't take long for the dress and AOC's statement to trend on Twitter. Social Media /social-media Innovation /innovation Social Media /social-media innovation socialmedia

Fashion Retailer, Altar’d State, Named Finalist at Social Media Buzz Awards

Ignite Social Media

As a women’s fashion retailer, the brand’s mission is their strongest point of differentiation among their competitors in the fashion space. The post Fashion Retailer, Altar’d State, Named Finalist at Social Media Buzz Awards appeared first on Ignite Social Media - The original social media agency. Finalist for Social Media Buzz Awards.

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Business General New Media Social Media Technology advanced Facebook Marketing old fashionedWatch this video to find out.

Social Spotlight: How Universal Standard commands the fashion space with inclusive content

Sprout Social

The brand lives up to its name, creating a new clothing standard that embraces more of the world, offering fashion freedom to everyone from a size 00-40, and featuring models of various age ranges, ethnicities, body shapes and identities. They make an impact outside of fashion.

Laverne Cox & Plus-Size Style Open New York Fashion Week

Forbes Social Media

Plus-size brand 11 Honoré opened New York Fashion Week on Wednesday night with a show at Spring Studios in SoHo

10 Leading Fashion Brands Rocking it on Instagram [Infographic]

Social Media Today

In this new report, the team from Talkwalker outline ten of the leading fashion brands on Instagram, and the best practices they're following to maximize their efforts

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Milwaukee's Social Media Marketer Business General New Media Social Media Technology advanced Facebook Marketing old fashionedWatch this video to find out.

Is the See-Now, Buy-Now Model Bypassing the Fashion Editor as Influencer?

Meltwater

Whether you’re on Twitter, Instagram, Facebook, or Snapchat, when New York Fashion Week comes around,… Read More.

Competing for PR Victory: Fashion at the Summer Olympics

Meltwater

On August 5th more than 10,000 athletes, representing more than 200 member nations, will compete… Read More.

Facebook Provides New Insights into the Modern Fashion Shopping Process [Infographic]

Social Media Today

Facebook's latest research report looks at the evolving consumer fashion journey, and the role that social media platforms now play in the process

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Business General New Media Social Media Technology advanced Facebook Marketing old fashionedWatch this video to find out. Listen to the ONLY internationally syndicated, book-acclaimed, 3-in-1 podcast on Personal Finances, Small Business, and Technology. If you enjoy what you hear, please leave a comment or write a review!

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Business General New Media Social Media Technology advanced Facebook Marketing old fashionedWatch this video to find out. Listen to the ONLY internationally syndicated, book-acclaimed, 3-in-1 podcast on Personal Finances, Small Business, and Technology. If you enjoy what you hear, please leave a comment or write a review!

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Business General New Media Social Media Technology advanced Facebook Marketing old fashionedWatch this video to find out. Listen to the ONLY internationally syndicated, book-acclaimed, 3-in-1 podcast on Personal Finances, Small Business, and Technology. If you enjoy what you hear, please leave a comment or write a review!