TikTok Shares Key Tips for Fashion Marketers
Social Media Today
JUNE 5, 2024
The new guide provides a range of notes, tips and examples for fashion marketers.
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UK fashion influencers redefining style
Sprout Social
APRIL 3, 2024
Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Understanding the influencer landscape in the UK The power of influencer marketing extends into fashion and other global industries.
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Bringing fashion to the masses: 3 examples of brands capitalising on Fashion Week 2022
Audiense
MAY 9, 2022
Fashion is always evolving and when it comes to social media, fashion brands work hard to keep up with the latest trends. It’s probably fair to say, based on our recent analysis of A/W Fashion Week 2022 , that fashion brands are leading the way when it comes to staying in touch with their customers.
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TikTok Announces New Programming for Fashion Month
Social Media Today
SEPTEMBER 6, 2023
TikTok's hosting a range of dedicated programming for the various Fashion Month events.
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Using audience intelligence to supercharge fashion innovation
Audiense
APRIL 27, 2022
The past two years have been turbulent ones for the fashion industry, shaped by consumers ditching their suits, shirts, and outdoor shoes for more WFH-friendly loungewear. Do you remember what you wore before 2020? Us neither. Buying new clothes wasn’t a priority, unless they had elasticated waistbands.
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TikTok Announces New Programming for Fashion Month
Social Media Today
SEPTEMBER 6, 2023
TikTok's hosting a range of dedicated programming for the various Fashion Month events.
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TikTok Announces Events and Additions for Fashion Month
Social Media Today
SEPTEMBER 8, 2021
TikTok's looking to strengthen its ties to the fashion community with a range of new events.
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Snapchat Looks to Broaden its eCommerce Push with Expanded Bitmoji Fashion Options
Social Media Today
JANUARY 2, 2021
Snapchat is looking to add new fashion options for its Bitmoji characters, which could act as another eCommerce promotional tool.
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Beyond the catwalk: How brands are using influencers to steal the show during Fashion Week
Audiense
APRIL 6, 2022
Whether you’re a dedicated fashionista or a strict follower of goblincore , as the Devil Wear Prada taught us, fashion is everywhere. The fashion industry has been busy over the last couple of months, with the A/W 2022 lines being showcased in New York, London, Milan and Paris.
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Chanel’s Social Media Strategy: Fashioning Engagement Via Online Platforms
Keyhole.co
OCTOBER 26, 2023
Chanel’s bags, clothes, jewelry, and perfumes might be extravagantly priced, but the luxury fashion brand is a name everyone recognizes. For over 100 years, Chanel has maintained its top spot in the world of fashion and glamor. They’ve put out diverse and relatable content and maintained a healthy relationship with audiences.
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How 5 Fashion Brands Use Social Media
Meltwater
OCTOBER 11, 2018
In this day and age, it’s hard to remember a time when the fashion world didn't use social media. From live broadcasts of the runway shows at New York Fashion Week on… Read More >>>.
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Pinterest Adds New 'Shopping Spotlights' to Highlight Product Recommendations from Fashion Influencers
Social Media Today
MAY 19, 2020
Pinterest is rolling out a new product showcase tool which will highlight product recommendations from fashion leaders.
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YouTube Launches New, Dedicated Fashion and Style Content Hub
Social Media Today
SEPTEMBER 6, 2019
YouTube has launched a new content hub dedicated specifically to fashion and style content.
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Social Media Has Changed The Fashion Industry
Mindjumpers
JANUARY 17, 2011
For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Social media is changing the fashion industry. I would like to highlight the subject again.
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TikTok Launches New Guide for Fashion Marketers
Social Media Today
OCTOBER 31, 2023
New tips to inspire your TikTok marketing approach.
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170 Fashion Retailer, Altar’d State, Named Finalist at Social Media Buzz Awards
Ignite Social Media
DECEMBER 6, 2018
As a women’s fashion retailer, the brand’s mission is their strongest point of differentiation among their competitors in the fashion space. The post Fashion Retailer, Altar’d State, Named Finalist at Social Media Buzz Awards appeared first on Ignite Social Media - The original social media agency. For Good.”
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How Fashion Brands Can Use TikTok
Pixlee
APRIL 15, 2020
But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content. TikTok’s unique format and highly engaged user base combine to create an exciting new frontier for community engagement for fashion brands. Many social media managers are beginning to understand how TikTok works.
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Social Spotlight: How Universal Standard commands the fashion space with inclusive content
Sprout Social
FEBRUARY 23, 2021
The brand lives up to its name, creating a new clothing standard that embraces more of the world, offering fashion freedom to everyone from a size 00-40, and featuring models of various age ranges, ethnicities, body shapes and identities. The fashion retailer shows us a social strategy that’s less calculated and more human.
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3 Social Media Trends in Fashion that Retailers Should Leverage
Ignite Social Media
JULY 8, 2016
When social media shakes up the fashion industry , what do you do? Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. So with that, here are three social media trends fashion and beauty retailers should leverage. Also known as Outfit of the Day.
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Carlings Phygital T-Shirt Gives Virtual Fashion The Accessible Vibe Brand Land’s Been Waiting For
Forbes Social Media
DECEMBER 9, 2019
Bringing a much-needed layer of accessibility to the digi fashion scene (and grabbing the post-purchase opportunity with both hands) Scandi fashion retailer Carlings & creative agency Virtue new AR tool co-opts Instagram’s new face filter tech so one IRL t-shirt can be reborn online, infinitely.
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Quick Data No. 6 : Men's Fashion Subscription Boxes
Cortex
AUGUST 21, 2020
Young men ages 18-35 who want to be fashionable but need the direction and influence of a subscription box. gentlemansbox, formasupplyco, menloclub, bombfell, sprezzabox, threadbeast, lootwear, trendy_butler, frankandoak, thethreadlab. Interactions. Time Period. 1 year, July 2019- July 2020.
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Sustainable Fashion Searches Surged In 2018
Forbes Social Media
NOVEMBER 19, 2018
Lyst's Year In Fashion 2018 reveals searches for sustainable and ethical brands are trending.
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Fashion140: Fashion Industry+Social Media=The Perfect Fit
yMarketingMatters
MAY 5, 2011
Yesterday I attended the first ever conference on the state of social media and the fashion industry: The Fashion140 conference: “How Social Media is Changing our Business”, co-produced by Jeff Pulver (@JeffPulver) of the 140Conf and Lilly Berelovich of Fashion Snoops (@fashionsnoops).
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How Fashion Serves As A Platform For Positive Social Campaigns
Forbes Social Media
SEPTEMBER 13, 2019
During this year’s New York Fashion Week, the Nolcha Shows, an award-winning NYFW show for independent fashion designers, challenged 13 designers to create authentic pieces that captured the vision of celebrating life’s memorable moments.
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3 ways to use audience intelligence for fashion innovation
Audiense
JULY 13, 2020
This is a guest blog written by Edward Bass, founder & director of EntSight , a global audience intelligence consultancy which works with leading brands, entertainment groups and financial companies in order to help them develop insight driven strategies for their digital audiences. Connect with him on Twitter and LinkedIn.
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Quick-Data: Modern Women's Fashion Subscription Brands
Cortex
JUNE 30, 2020
These brands are aimed at a woman who values fashion but also is on the go and may need trend or style help. Brands: diandco, letote, elizabethandclarke, vivrelle, gwynniebee, justfabonline, stitchfix, dailylook, frankandoak, and trunkclub. The Audience: Chic modern woman on the go and age 18-40. So lets see the data.
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'Dress Your Values' - Celebrity Stylist Laura Jones on Sustainable Fashion
Forbes Social Media
MAY 25, 2019
“(T)here’s an enormous opportunity to talk about sustainability and environmentalism in a way that make(s) it exciting and interesting and accessible,“ Celebrity stylist Laura Jones realized the fashion industry she had spent her career in was damaging the environment and resolved to do something.
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This #XLBossLady Brings Plus Size Fashion To LA
Forbes Social Media
NOVEMBER 8, 2018
Access to fashion has arguably been one of the greatest struggles for the plus size community. Few people know this better than Jessica Hinkle, the owner of LA-based Proud Mary Fashion. Clothing isn't just fabric we put on our bodies. It's how we articulate who are in the world.
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TikTok Announces New Programming and Creative Effects for Fashion Month
Social Media Today
SEPTEMBER 10, 2022
TikTok's running a range of live-streams and creator showcase events.
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Snapchat Launches New 3D Bitmoji, Another Step in its Digital Fashion Push
Social Media Today
JULY 19, 2021
The new characters will provide more opportunity for customization, which could open up new opportunities for brand tie-ins.
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The Top Five Up-and-Coming Fashion and Style Influencers
Pixlee
JULY 23, 2019
These five micro-influencers are all about fashion, style, and most importantly, authenticity – brands marketers have a lot to learn from these up-and-coming stars in the influencer space. With her own casual-chic style, Samantha Brown continues to grow her clientele and work with brands reflecting fashion that is fun and size-inclusive.
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Trolling Fashion Week And TripAdvisor: Filmmaker Oobah Butler Shares Social Engineering Secrets
Forbes Social Media
DECEMBER 5, 2018
How does a garden shed become London's top-rated restaurant on TripAdvisor, and how did a fake brand become a hot item at Paris Fashion Week? Social engineer Oobah Butler shares his strategies and announces his new book, "How to B t Your Way to Number One."
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Meta Launches New Avatar Fashion Items as Questions Are Raised Over Its ‘Faked’ VR Avatar Legs
Social Media Today
OCTOBER 14, 2022
Meta's recent VR showcase included a depiction of VR avatars with legs - which wasn't entirely representative.
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Pinterest Highlights Black-Owned Fashion and Beauty Businesses in Latest Shop Update
Social Media Today
AUGUST 20, 2020
As part of National Black Business Month, Pinterest is highlighting Black-owned businesses in the latest update to its Pinterest Shop.
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Snapchat Acquires Fashion Recommendation App Screenshop to Advance its eCommerce Efforts
Social Media Today
APRIL 7, 2021
Snapchat continues its advance into eCommerce with the acquisition of Screenshop.
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The Bilingual Smart Mirror Satisfying Dubai's Ravenous Taste For Fashion Tech
Forbes Social Media
DECEMBER 16, 2018
Swedish tech gurus Ombori have partnered with UAE brand Max Fashion on bilingual voice-activated store mirrors that are bridging the still-frail phygital divide via the ravenous, futuristic tech appetites of Dubai’s “youth bulge”. Already witnessing hyper adoption, it’s apparently just the start.
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Laverne Cox & Plus-Size Style Open New York Fashion Week
Forbes Social Media
FEBRUARY 9, 2019
Plus-size brand 11 Honoré opened New York Fashion Week on Wednesday night with a show at Spring Studios in SoHo.
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74 4 Old-Fashioned IM Strategies That Still Work
Small Business Mavericks
JUNE 6, 2011
It may seem odd to call any Internet marketing strategy an “old-fashioned&# or “traditional&# strategy, but we are now over 20 years since the invention of the World Wide Web and commercial Internet marketing. Hare are 4 old-fashioned Internet marketing strategies that still have the power to work some magic.
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Top 10 Beautiful TikTok Fashion Influencers
Your Escape From 9 to 5
OCTOBER 17, 2022
TikTok may be known primarily for its viral challenges and influencers on TikTok have emerged as the pinnacle of information sharing. People can’t seem to help but swipe up to enjoy these fascinating videos over and over, whether they’re teaching us brilliant DIY cleaning tricks for our houses or allowing us to relive our adolescent.
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Meta Announces New Avatar Fashion Store, Featuring a Range of Designer Collections
Social Media Today
JUNE 17, 2022
The store will provide new ways to customize your digital self.
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From TikTok Sensations To Fashion Entrepreneurs: The D'Amelio Family Takes The World By Storm
Forbes Social Media
JUNE 5, 2023
The D'Amelio family is making their mark with D'Amelio Footwear. A brand that combines style and comfort. I interviewed Charli, Marc and Heidi D'Amelio at their event.
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