Snapchat Looks to Broaden its eCommerce Push with Expanded Bitmoji Fashion Options

Social Media Today

Snapchat is looking to add new fashion options for its Bitmoji characters, which could act as another eCommerce promotional tool

3 Social Media Trends in Fashion that Retailers Should Leverage

Ignite Social Media

When social media shakes up the fashion industry , what do you do? Fashion brands with high levels of engagement on social channels like Instagram, are seeing growth in online sales. At Ignite Social Media, we know a thing or two about social media trends in the fashion and beauty industry, being Social Media Agency of the Year and all. So with that, here are three social media trends fashion and beauty retailers should leverage.

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Snapchat Acquires Fashion Recommendation App Screenshop to Advance its eCommerce Efforts

Social Media Today

Snapchat continues its advance into eCommerce with the acquisition of Screenshop

YouTube Launches New, Dedicated Fashion and Style Content Hub

Social Media Today

YouTube has launched a new content hub dedicated specifically to fashion and style content

3 ways to use audience intelligence for fashion innovation

Audiense

This is a guest blog written by Edward Bass, founder & director of EntSight , a global audience intelligence consultancy which works with leading brands, entertainment groups and financial companies in order to help them develop insight driven strategies for their digital audiences.

Social Media Has Changed The Fashion Industry

Mindjumpers

For a while ago, I wrote a blog post called 4 Ways Social Media Has Changed The Fashion Industry pointing out among other things how bloggers has become the new (and most important) influencers and how the brands get more and more humanized. Last week, the 12th of January, the Swedish fashion brand Monki started their web-TV Monki Television featuring creative girls from around the world sharing her thoughts and experiences on style and fashion. Tweet.

How Fashion Brands Can Use TikTok

Pixlee

But fashion brands have already begun to take the lead (along with cosmetics brands) in terms of TikTok content. TikTok’s unique format and highly engaged user base combine to create an exciting new frontier for community engagement for fashion brands.

Pinterest Adds New 'Shopping Spotlights' to Highlight Product Recommendations from Fashion Influencers

Social Media Today

Pinterest is rolling out a new product showcase tool which will highlight product recommendations from fashion leaders

Pinterest Highlights Black-Owned Fashion and Beauty Businesses in Latest Shop Update

Social Media Today

As part of National Black Business Month, Pinterest is highlighting Black-owned businesses in the latest update to its Pinterest Shop

Snapchat's Latest Bitmoji Fashion Options Could Help it Lead the Way in the Next Big eCommerce Shift

Social Media Today

Snapchat is working on new Bitmoji and AR integrations which could help better position it for the next big eCommerce shift

Quick-Data: Modern Women's Fashion Subscription Brands

Cortex

These brands are aimed at a woman who values fashion but also is on the go and may need trend or style help. Specs of these Clusters: Posts: 3.5k. Interactions: 2.5 million. Audience: 2.7 million. Platform: Instagram. Time Period : 1 year, from April 2019 to 2020.

10 Fashion Brands Nailing Their Snapchat Content Strategy

Meltwater

There’s no shortage of inspiring content from fashion brands and retailers on Snapchat these days—from… Read More.

Fashion140: Fashion Industry+Social Media=The Perfect Fit

yMarketingMatters

Yesterday I attended the first ever conference on the state of social media and the fashion industry: The Fashion140 conference: “How Social Media is Changing our Business”, co-produced by Jeff Pulver (@JeffPulver) of the 140Conf and Lilly Berelovich of Fashion Snoops (@fashionsnoops). Social Media Marketing 140con Facebook fashion lincoln center fashion140 fashionsnoops Jeff Pulver Mobile Marketing social media Twitter YouTube

Sustainable Fashion Searches Surged In 2018

Forbes Social Media

Lyst's Year In Fashion 2018 reveals searches for sustainable and ethical brands are trending

Quick Data No. 6 : Men's Fashion Subscription Boxes

Cortex

Young men ages 18-35 who want to be fashionable but need the direction and influence of a subscription box. Pages. gentlemansbox, formasupplyco, menloclub, bombfell, sprezzabox, threadbeast, lootwear, trendy_butler, frankandoak, thethreadlab. Posts. Interactions. 468073. Audience.

4 Ways Social Media Has Changed The Fashion Industry | Mindjumpers

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 5 Popular Posts About Social Media 3 Infographics on Why You Should Use Social Networks as Marketing Tools » 4 Ways Social Media Has Changed The Fashion Industry Posted by Sara Hansson Sep 10th, 2010 Tweet Fashion weeks have past by all over the world. Is there any difference between the fashion week procedure now and some years ago?

Top 5 Fashion Social Media Campaigns in 2020 [+ Key Takeaways]

Keyhole.co

Take inspiration from the fashion industry, who consistently steps up and show us how it’s done. This is why we’ve rounded up some of the best fashion social media campaigns in 2020 – to give you a starting point for your own.

How Fashion Serves As A Platform For Positive Social Campaigns

Forbes Social Media

During this year’s New York Fashion Week, the Nolcha Shows, an award-winning NYFW show for independent fashion designers, challenged 13 designers to create authentic pieces that captured the vision of celebrating life’s memorable moments

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Business General New Media Social Media Technology advanced Facebook Marketing old fashionedWatch this video to find out.

Quick-Data No. 3: Women's Fashion -Modern Brands

Cortex

Specs of these Clusters: Insider Digital Storytelling tools future of storytelling Video Storytelling Tools Storytelling Tools and Techniques Graphics Photos and Storytelling Storytelling Machines Content Intelligence Social Engagement Leaders Emotional Marketing

Social Spotlight: How Universal Standard commands the fashion space with inclusive content

Sprout Social

The brand lives up to its name, creating a new clothing standard that embraces more of the world, offering fashion freedom to everyone from a size 00-40, and featuring models of various age ranges, ethnicities, body shapes and identities. They make an impact outside of fashion.

The Top Five Up-and-Coming Fashion and Style Influencers

Pixlee

These five micro-influencers are all about fashion, style, and most importantly, authenticity – brands marketers have a lot to learn from these up-and-coming stars in the influencer space. With her own casual-chic style, Samantha Brown continues to grow her clientele and work with brands reflecting fashion that is fun and size-inclusive. Whitney Powell is a strong advocate for women’s empowerment and affordable fashion.

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Milwaukee's Social Media Marketer Business General New Media Social Media Technology advanced Facebook Marketing old fashionedWatch this video to find out.

Fall Fashion Trends on Twitter [Infographic]

Social Media Today

Twitter has published a new listing of fashion trends to help guide related marketing efforts

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Business General New Media Social Media Technology advanced Facebook Marketing old fashionedWatch this video to find out. Listen to the ONLY internationally syndicated, book-acclaimed, 3-in-1 podcast on Personal Finances, Small Business, and Technology. If you enjoy what you hear, please leave a comment or write a review!

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Business General New Media Social Media Technology advanced Facebook Marketing old fashionedWatch this video to find out. Listen to the ONLY internationally syndicated, book-acclaimed, 3-in-1 podcast on Personal Finances, Small Business, and Technology. If you enjoy what you hear, please leave a comment or write a review!

Facebook: Advanced Technology or Old Fashioned Marketing?

Taylor Marek

Is Facebook old fashioned or advanced technology? Business General New Media Social Media Technology advanced Facebook Marketing old fashionedWatch this video to find out. Listen to the ONLY internationally syndicated, book-acclaimed, 3-in-1 podcast on Personal Finances, Small Business, and Technology. If you enjoy what you hear, please leave a comment or write a review!

'Dress Your Values' - Celebrity Stylist Laura Jones on Sustainable Fashion

Forbes Social Media

“(T)here’s an enormous opportunity to talk about sustainability and environmentalism in a way that make(s) it exciting and interesting and accessible,“ Celebrity stylist Laura Jones realized the fashion industry she had spent her career in was damaging the environment and resolved to do something

Fashion Retailer, Altar’d State, Named Finalist at Social Media Buzz Awards

Ignite Social Media

As a women’s fashion retailer, the brand’s mission is their strongest point of differentiation among their competitors in the fashion space. The post Fashion Retailer, Altar’d State, Named Finalist at Social Media Buzz Awards appeared first on Ignite Social Media - The original social media agency. Finalist for Social Media Buzz Awards.

Laverne Cox & Plus-Size Style Open New York Fashion Week

Forbes Social Media

Plus-size brand 11 Honoré opened New York Fashion Week on Wednesday night with a show at Spring Studios in SoHo

How How Man Repeller's Leandra Medine Redefined Fashion's Front Row

Forbes Social Media

Style star Leandra Medine on claiming her place among fashion’s elite and building a global media powerhouse. NYSE:KORS

Carlings Phygital T-Shirt Gives Virtual Fashion The Accessible Vibe Brand Land’s Been Waiting For

Forbes Social Media

Bringing a much-needed layer of accessibility to the digi fashion scene (and grabbing the post-purchase opportunity with both hands) Scandi fashion retailer Carlings & creative agency Virtue new AR tool co-opts Instagram’s new face filter tech so one IRL t-shirt can be reborn online, infinitely

10 Leading Fashion Brands Rocking it on Instagram [Infographic]

Social Media Today

In this new report, the team from Talkwalker outline ten of the leading fashion brands on Instagram, and the best practices they're following to maximize their efforts

This #XLBossLady Brings Plus Size Fashion To LA

Forbes Social Media

Access to fashion has arguably been one of the greatest struggles for the plus size community. Few people know this better than Jessica Hinkle, the owner of LA-based Proud Mary Fashion Clothing isn't just fabric we put on our bodies. It's how we articulate who are in the world.

Facebook Provides New Insights into the Modern Fashion Shopping Process [Infographic]

Social Media Today

Facebook's latest research report looks at the evolving consumer fashion journey, and the role that social media platforms now play in the process

Is the See-Now, Buy-Now Model Bypassing the Fashion Editor as Influencer?

Meltwater

Whether you’re on Twitter, Instagram, Facebook, or Snapchat, when New York Fashion Week comes around,… Read More.

Competing for PR Victory: Fashion at the Summer Olympics

Meltwater

On August 5th more than 10,000 athletes, representing more than 200 member nations, will compete… Read More.

Good Old Fashioned Values

Twist Image

We are not going to bend technology and innovation to our traditional, good old fashioned values. If we use our traditional values in this now-digital world, we're going to fall behind. faster. I have the pleasure of speaking in front of audiences that are both large and small all over the world. This gives me a very unique perspective.

10 Beauty and Fashion Influencers Your Brand Should Partner With

Pixlee

The highly visual realms of fashion and beauty have seen an unprecedented sea of change in the digital age. We used to learn about new trends from glossy fashion mags that told us which prints and shades were in or out, how to dress for the season, and whether flared pants were a “do” or a “don’t”. You can find new fashion icons by scrolling through your phone and learn complicated makeup tips with the tap of your finger on a relevant video. Fashion Influencers.

4 Old-Fashioned IM Strategies That Still Work

Small Business Mavericks

It may seem odd to call any Internet marketing strategy an “old-fashioned&# or “traditional&# strategy, but we are now over 20 years since the invention of the World Wide Web and commercial Internet marketing. Hare are 4 old-fashioned Internet marketing strategies that still have the power to work some magic.