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IRL takeovers: Influencers are reshaping live brand activations and events

Sprout Social

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Live activations are becoming cultural moments that take up considerable social chatter. Here are some tips to follow when planning your IRL events.

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TikTok Adds Option to Activate Customer DMs During Live-Streams

Social Media Today

A new way to drive leads from TikTok LIVEs.

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Google Removes 15k YouTube Channels Over China-Originated Influence Activity

Social Media Today

Google continues o detect and remove influence operations across it apps.

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Instagram Announces Halloween-Themed Activations

Social Media Today

Some new options to spookify your IG chats and Stories.

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Threads Reaches 350 Million Active Users

Social Media Today

Threads is closing the gap on X as the real-time social media platform of choice.

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Instagram Announces Halloween-Themed Activations

Social Media Today

Some new options to spookify your IG chats and Stories.

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Reddit Looks to Facilitate More Activity With New Posting Updates

Social Media Today

Some new updates to make it easier to participate in subreddit communities.