Why Your CEO Should Be Active On Social Media [Study]

Mindjumpers

One of the basic steps for brands to take on social media is to enhance brand awareness by focusing on spokesperson visibility. The need for the top officials to communicate on behalf of the company becomes more apparent through the study done by social media branding firm BRANDfog.

The 17 Best Social Media Management Tools

Webbiquity SMM

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Sprout Social. 4) Sprout Social.

Trending Sources

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website.

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Don’t Mistake Activity for Effectiveness in Social Media

Direct Marketing Observations

The world of the content marketer/social media marketer is changing. What that tells us and what a lot of old school social media marketers will tell you (old school being about eight years… ) is that the art of engagement has now become a science.

Which Social Network Has The Highest User Activity? [infographic]

Mindjumpers

Tweet Are you considering which social networking site to spend your time and money on? Let us know if you have any take on the future of the social networks. The State of Social Media in Norway.

Social Media Stats [Infographic]

Mindjumpers

Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. Twitter now has 100 million active users and LinkedIn has over 64 million users in North America alone.

New Structure of Global Facebook Pages: Focus on Local Activation

Mindjumpers

A Global Page needs local activation. Facebook launching this new structure of Global Pages is in my opinion yet another sign of how significant and up-coming it is for international brands to do local market activation based on one global social media strategy.

Monitor Your Brand’s Instagram Activity with New Reporting Tool

Mindjumpers

In my blog post How to Boost Your Number of Followers on Instagram , I wrote about the importance of monitoring your activity on photo-sharing application Instagram at the same level as you monitor your other social media presences.

Older Adults Active On Social Media Are One-Third Less Likely to Suffer From Depression

The Realtime Report

Regular social media use can stave off depression among older users. The study conducted a survey distinguishing those who actively use the internet, and then evaluating participants for mental health issues.

The Case for Active Users as Social Media Community Managers

Akamai Marketing

The Case For Active Users as Social Media Community Managers. I’m an advisor at Pacific New Media for a social media certificate program they are launching. I start every class asking people to tell me what social networks they currently use.

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1

The Most Popular and Active News Brands on Instagram

Adam Sherk

Now that Instagram web profiles have been around for a few months I thought I’d check in on the participation and activity of major news brands. So it seems like a good time for media organizations to take stock of their efforts on the photo sharing site. Social Media

5 Social Media & Digital Marketing “Must Haves” for 2016

yMarketingMatters

With so many social media and digital marketing options now available, it can be overwhelming to know what you should be doing first. Consumers Are Social. Being on Social Media is a Must. Consumers Are Social. Being on Social Media is a Must.

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social media measurement comes in different levels.

What Social Media Means For Your Business in 2014/2015

yMarketingMatters

SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media. But with the advent of social media, the tables have turned.

Social Activism and Social Media

Unspoken

Social networks are undoubtedly the perfect platform for social activism and the promotion of good causes. Because of their reach, social networks are perfect for talking about issues that affect us in our everyday lives. Related posts: Social Media and Kids.

Social Media Management Must-Have: Sprout Social

Firebelly

I’m often asked about my favorite social media management tools. Must-Have: Sprout Social. I’ve used many social media management systems over the years. Each has pros and cons, but Sprout Social is my favorite. Must-Haves Social Media Managemen

Don’t Make These 9 Social Media Marketing Mistakes

Pamorama

Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. 9 Mistakes Businesses Make on Social Media 1.

Social Media Comic: The Social Media Timesink

SocMed Sean

As a professional working in social media , I spend most of my day working on developing strategies to leverage channels like Facebook, Twitter, YouTube, and blogs to engage with customer communities. Then, when the day is over…I spend more time researching new tools, looking into the rumors of whether company X is buying company Y, reading articles about the latest digital technology and building connections with other bloggers and social media professionals.

Social Networking Stats: Facebook Tops 1.32 Billion Monthly Active Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. billion monthly active users. Twitter: 255 million monthly active users. Qzone: 599 million monthly active users. Google Plus: 343 million monthly active users. Instagram: 200 million monthly active users.

Sweet Association Social Media & Marketing Jobs – June 21

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Coordinator of New Media & Marketing , Intercollegiate Tennis Association – Coordinator of New Media & Marketing responsibilities to include: 1.

Top 9 LinkedIn Social Media Marketing Groups

Firebelly

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Social Media Marketing 2.1.

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WhatsApp Hits 500 Million Active Users

The Realtime Report

Mobile messaging service WhatsApp just topped 500 million active users , according to the company’s blog post yesterday. The service was acquired by social networking giant Facebook back in February.

Hiring A Social Media Manager? Ask Them These Questions.

agora pulse

With the discovery that — yes, social media isn’t a fad — more and more businesses have decided to hire a full-time social media manager. ” First, did an applicant create posts according to a strategic social media calendar ?

How to Promote Your Event With Social Media Marketing

Pamorama

Events are, by nature, social affairs. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. Identify the social networks they use: Focus on them with your budget and time.

Social Networking Stats: Instagram Has 90 Million Active Monthly Users, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. Qzone: 599 million monthly active users. LinkedIn: 200 million active users. Google Plus: 135 million monthly active users. Instagram Has 90 Million Active Monthly Users.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double.

B2B 140

How to Calculate the ROI of Social Media Marketing [Infographic]

Webbiquity SMM

Quick: Can you list the goals of each and every one of your social media efforts? So much of social media is on the fly—a response rather than a plan—that it can become a slippery planning slope for companies, especially those that are understaffed.

ROI 81

[Comic] Are You Really ‘Doing’ Social Media?

SocMed Sean

Engaging in social media is significantly harder than it sounds. Some believe that social media is free , simply because it generally costs nothing to secure a Facebook page, Twitter handle, and YouTube account.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

Image credit: Buddy Media. In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. 15 Best Social Media Tools by CodeGeekz.

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Is Your Social Media Strategy Truly Agile?

SocMed Sean

Social media isn’t without these nebulous phrases or buzzwords either. My latest favorite buzzword that is invading both the business and social vocabulary is “Agile” As an ex-software developer, it makes me giggle a little when people use it incorrectly.

36 Sensational Social Media Stats and Facts

Webbiquity SMM

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below.

Social Networking Stats: Active Usage Drops For Facebook and Twitter, #RLTM Scoreboard

The Realtime Report

The #RLTM Scoreboard: Social Networking Stats for the Week. billion monthly active users. Twitter: 255 million monthly active users. Qzone: 599 million monthly active users. Google Plus: 343 million monthly active users. Active Usage Drops For Facebook and Twitter.

Outsourcing Social Media Management

yMarketingMatters

whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Outsourcing Social Media Management: The Flawed Logic of the Badged Employee. Social media consultants can be 20x more effective.

Social Media Demographics to Inform a Better Segmentation Strategy

Sprout Social

In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. All Social Media Media Demographics.

Making Social Media An ROI Positive Channel For B2B Businesses

The Realtime Report

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations.

ROI 114

Top Social Media Case Studies of 2012

The Realtime Report

What were the most popular social media case studies in 2012? Both Toyota and Twitter learned an important lesson about social media campaigns that involve automated messaging, and LocalResponse no longer runs this type of campaign.

35 Great Social Media Infographics

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. Social Web Involvement 9.

31 Sensational Social Media Marketing and PR Stats and Facts

Webbiquity SMM

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. Get social PR right.

The Importance of Local Activation on Social Media: India

Mindjumpers

Our ever-growing global network of Local Social Media Managers around the world helps us ensure contextually relevant content through social listening, content production and response management. Social Media Users: 134 million, +26% in the past year.