Webbiquity SMM
JUNE 4, 2024
B2B marketers have been on a wild ride over the past five years, as the economy went into and then came out of COVID-era shutdowns. How have the primary drivers of B2B website traffic changed, particularly search and social media? How do those trends vary between different segments like enterprise software, B2B professional services, and B2B healthcare?
The Realtime Report
JUNE 6, 2024
Key Trends Shaping the Future of Home Construction Key Takeaways: Sustainability is becoming an essential aspect of construction practices. Technologies such as smart homes and 3D printing are driving innovation in the building process. Consumer demands have shifted towards minimalist design and energy efficiency. Prefabricated and modular homes are becoming popular due to their cost and time-saving benefits.
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Audiense
JUNE 11, 2024
Discover how the changes in the UEFA Euro audience is creating new sponsorship opportunities. Learn which brands should use this tournament as a stage to target new Gen Z, female, and globally diverse fans.
Social Media Today
JUNE 13, 2024
Users can only access analytics if they pay, slipping another element behind a paywall and adding another incentive to X’s subscription drive.
Advertiser: Paycor
Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!
The Social Media Hat
JUNE 8, 2024
Episode 6 of the AI in Marketing: Unpacked podcast, with Andy Crestodina The post Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina appeared first on The Social Media Hat.
Ignite Social Media
JUNE 13, 2024
We’re excited to gather industry insights for social media marketers. Introducing the Ignite Social Media Trends Survey. This survey is quick and anonymous and the results will be shared publicly and directly with you, if you’d like. Related Posts 10 Gen Z Trends to Use in Your Boomer Strategy How to Write an AI Prompt for Social Media Images Elevating Brand Engagement: Ignite Social Media’s Innovative 12 Days of Entenmann’s Campaign 5 Essential Tips for a Killer Reactive
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Oktopost
JUNE 4, 2024
Employee advocacy is the key to getting your employees to share smart, quality content across their social networks and amplify your brand message in their unique voice. However, with so many employees busy managing their day-to-day work, it can take time to figure out how to get employees to share brand content consistently. That’s why we’re excited to introduce our Social Advocacy App on Slack to help marketers prioritize social selling, employee advocacy, and employee engagement through inter
Amy Porterfield
JUNE 11, 2024
Listen on… How to avoid having “desperate energy”, making frantic decisions, and being in complete panic mode in your business. If I had to guess, I would say […] The post #687: Calm Amidst Chaos: How To Keep Calm When Things Go Wrong appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Today
JUNE 10, 2024
The in-depth discussion with Adam Mosseri about the state of Instagram includes insights into the most important factors that define post reach.
The Social Media Hat
JUNE 29, 2024
Episode 9 of the AI in Marketing: Unpacked podcast, with Christopher S. Penn The post Paving the Way: Strategies for Integrating AI in Marketing appeared first on The Social Media Hat.
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Sprout Social
JUNE 11, 2024
An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each of these communities is unique, yet they all contribute to one shared college experience. Addressing the needs and interests of multiple audiences calls for a commitment to data, collaboration and tailored messaging.
Jon Loomer
JUNE 7, 2024
Last week, Dan Levy reported seeing a new ad experience in his Instagram feed. While scrolling, he was forced to stop. Then a timer started with the words Ad Break and he was forced to watch the video ad before scrolling again. While unskippable video ads aren’t new for Meta, I don’t think we’ve seen anything like this in feeds before. This Is A Test Meta confirmed with TechCrunch that this is indeed a test: We’re always testing formats that can drive value for advertisers.
Oktopost
JUNE 23, 2024
A strong personal brand on LinkedIn not only helps you stand out as a thought leader but can also open doors for you in your career. In this episode, Alesia Veasman shares her personal branding journey on LinkedIn and her top tips for getting started. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary From the moment she noticed personal pages performed far better than brand pages on LinkedIn, Alesia became obsessed with the pow
Amy Porterfield
JUNE 18, 2024
Listen on… Promoting a work environment where your team feels supported, encouraged, and motivated to grow your business. Picture this: You – leading a brilliant team that not […] The post #689: Incentives That Work: How To Build A Culture Of Excellence In Your Small Business appeared first on Amy Porterfield | Online Marketing Expert.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
JUNE 9, 2024
A new way to incentivize IG Stories engagement may be on the horizon via virtual pets that change in appearance based on how many likes a post gets.
The Social Media Hat
JUNE 22, 2024
Episode 8 of the AI in Marketing: Unpacked podcast, with Katie Richman The post Creative Sparks: Using AI for Effective Marketing Brainstorming Sessions appeared first on The Social Media Hat.
Sprout Social
JUNE 3, 2024
Change is constant. That is the only certainty in life. It’s interesting how many said social media was a disruptive force to big, traditional broadcast media. That it would replace it— only to one day become just like it. Wait, what? As Avi Gandhi recently hypothesized on LinkedIn : “ In the early days of the Creator Economy, we used social platforms to connect socially.
Jon Loomer
JUNE 30, 2024
Today marks a year and a half since I started publishing at least one new video every day. It’s time to get a little introspective… An Accomplishment I realize that this is an insane accomplishment, and I’m super proud of it. But what makes me even prouder is that two years ago I wasn’t creating any videos at all. I didn’t commit to short-form video creation until September 30, 2022.
Advertiser: Paycor
HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.
Oktopost
JUNE 26, 2024
BriefCam’s Director of Marketing, Lizzi Goldmeier, stops by the Radically Transparent podcast to unravel the successful role thought leadership content plays in marketing effectively to law enforcement. Listen to the podcast: Watch the live recording: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary In this episode of Radically Transparent, host Jennifer Gutmann sits down with Lizzi Goldmeier, Director of Marketing at BriefCam, to explore the vital components that power a m
Amy Porterfield
JUNE 4, 2024
Listen on… Turning your FOMO (Fear Of Missing Out) into JOMO (Joy Of Missing Out) so you never feel burnt out again. Ever feel like you’re just stretched […] The post #685: The #1 Thing You Can Do As An Entrepreneur To Avoid Burnout appeared first on Amy Porterfield | Online Marketing Expert.
Social Media Today
JUNE 5, 2024
Instagram sparked confusion recently when it noted that single word comments can trigger anti-spam measures.
The Social Media Hat
JUNE 1, 2024
Episode 5 of the AI in Marketing: Unpacked podcast, with Claudia Sandino The post AI as Your Creative Partner: Transforming Social Media Engagement with Claudia Sandino appeared first on The Social Media Hat.
Advertiser: Paycor
A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.
Hootsuite
JUNE 6, 2024
If you’ve ever wondered about the difference between social listening vs. social monitoring, we’re here to fill you in. They may sound similar, but in terms of execution and strategic purpose, they’re quite different. While social listening is more high-level and proactive, social monitoring tends to be more reactive and on a smaller scale.
Sprout Social
JUNE 6, 2024
If you can believe it, Sprout recently celebrated its 14th anniversary. Thinking back on what social media looked like in 2010—Pinterest and Instagram had just launched, Vine and Google+ weren’t even around yet—it’s safe to say our industry has endured more than one evolution over the last few years. Through that time, our north star has always been to help our customers not just manage but maximize the power of social.
Oktopost
JUNE 11, 2024
Social media managers do it all – literally. Sheldon Bruck went Behind the Post to reveal how he stays productive while juggling multiple responsibilities as a Social Media and Community Manager. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Social Media Managers wear many hats.
Amy Porterfield
JUNE 20, 2024
Listen on… Creating an irresistible lead magnet to grow your email list and scale your business. Let me tell you – I would never have built the amazing […] The post #690: The Lead Magnet Playbook: A Step-By-Step Guide for Creating Lead Magnets That Convert appeared first on Amy Porterfield | Online Marketing Expert.
Advertiser: Paycor
Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.
Social Media Today
JUNE 17, 2024
Despite Elon Musk’s efforts to make X a more trusted news source, consumers are still wary.
The Social Media Hat
JUNE 20, 2024
A list of specific uses and applications of AI in marketing to inspire you. The post 27 Ways I’m Using AI In Marketing Right Now appeared first on The Social Media Hat.
WebInKnow
JUNE 6, 2024
The Marketing AI Institute’s fabulous AI for B2B Marketers Summit today delivered tons of strategies and tactics on how AI can revolutionize business-to-business marketing and drive company growth. At the virtual event, I moderated a barnburner of a panel The Reality of AI Adoption in B2B Marketing. I'm sharing some highlights here.
Sociallyin Insider Blog
JUNE 5, 2024
SUMMARY The Power Of Digital Marketing For Businesses The Shift From Traditional To Digital Marketing The Advantages Of Digital Marketing Over Traditional Methods The Projected Growth Of The Digital Advertising And Marketing Market Leveling the Playing Field for Small Businesses How Digital Marketing Enables Small Businesses to Compete with Larger Brands Success Stories of Small Businesses Leveraging Digital Marketing Connecting With The Online Customer Base Understanding The Behavior And Prefer
Advertiser: Paycor
Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.
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