Social Media Strategies Summit
JUNE 24, 2024
Did you think Pinterest was just for moodboarding your latest hairstyle or that exotic overseas trip you’ll never actually end up taking? Think again. The #1 reason people use Pinterest is to find new products and brands , which makes the visual social media platform an absolute gold mine for social media marketers looking to drive sales and reach new audiences.
Webbiquity SMM
JUNE 4, 2024
B2B marketers have been on a wild ride over the past five years, as the economy went into and then came out of COVID-era shutdowns. How have the primary drivers of B2B website traffic changed, particularly search and social media? How do those trends vary between different segments like enterprise software, B2B professional services, and B2B healthcare?
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Social Media Today
JUNE 27, 2024
Meta's launching the first stage of its AI Studio bot creation platform.
Audiense
JUNE 11, 2024
Discover how the changes in the UEFA Euro audience is creating new sponsorship opportunities. Learn which brands should use this tournament as a stage to target new Gen Z, female, and globally diverse fans.
Advertiser: Paycor
HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!
The Realtime Report
JUNE 6, 2024
Key Trends Shaping the Future of Home Construction Key Takeaways: Sustainability is becoming an essential aspect of construction practices. Technologies such as smart homes and 3D printing are driving innovation in the building process. Consumer demands have shifted towards minimalist design and energy efficiency. Prefabricated and modular homes are becoming popular due to their cost and time-saving benefits.
The Social Media Hat
JUNE 8, 2024
Episode 6 of the AI in Marketing: Unpacked podcast, with Andy Crestodina The post Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina appeared first on The Social Media Hat.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Oktopost
JUNE 4, 2024
Employee advocacy is the key to getting your employees to share smart, quality content across their social networks and amplify your brand message in their unique voice. However, with so many employees busy managing their day-to-day work, it can take time to figure out how to get employees to share brand content consistently. That’s why we’re excited to introduce our Social Advocacy App on Slack to help marketers prioritize social selling, employee advocacy, and employee engagement through inter
Social Media Today
JUNE 13, 2024
A new way to enhance your business tools and presentation in the app.
Jon Loomer
JUNE 10, 2024
Now there are exceptions, but let me explain… A common strategy is to use video ads to create a funnel. You create one ad set optimized for ThruPlay to promote a video. You create a custom audience of the people who watched that video. And then you create a separate campaign to target the people who watched the original video. The Problem The problem is that the quality of these views is almost always terrible.
Sprout Social
JUNE 17, 2024
Reddit is more than just a social platform—it’s community forum meets social media. If you’ve got a question—about anything at all—chances are someone answered it on Reddit. Redditors use the platform in multiple ways, from news aggregation to soliciting and sharing honest opinions without a marketing agenda. You won’t find paid influencers here. Instead, anonymous users of all backgrounds and interests share opinions about their hobbies, jobs, purchases and more in threads or forums on specific
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The Social Media Hat
JUNE 27, 2024
Learn how to build your own Social Media AI to help you promote content! The post Building a Social Media Calendar with AI appeared first on The Social Media Hat.
BeingOptimist
JUNE 11, 2024
Apple Inc. has taken a significant step forward in the world of artificial intelligence (AI) with its latest initiative, “Apple Intelligence.” During the company’s annual Worldwide Developers Conference, CEO Tim Cook revealed details about this generative AI strategy, promising exciting enhancements for iPhone users. In a groundbreaking move, Apple Inc. unveiled its latest initiative: “Apple Intelligence.
Oktopost
JUNE 12, 2024
There’s a fine line between supporting a worthy cause and jumping on a bandwagon for good publicity. Online audiences are increasingly aware of this and do not fear calling out brands for trivializing or over-commercializing Pride on social media. Despite the risk of being called out for “rainbow washing” (when companies signal support for the LGBTQ+ community without actually doing the work that helps members of the community), only 22% of companies are even considering changi
Social Media Today
JUNE 13, 2024
LinkedIn says that newsletters have seen big growth over the past year.
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A beginner's guide to social media automation tools and getting automation right.
Jon Loomer
JUNE 7, 2024
Last week, Dan Levy reported seeing a new ad experience in his Instagram feed. While scrolling, he was forced to stop. Then a timer started with the words Ad Break and he was forced to watch the video ad before scrolling again. While unskippable video ads aren’t new for Meta, I don’t think we’ve seen anything like this in feeds before. This Is A Test Meta confirmed with TechCrunch that this is indeed a test: We’re always testing formats that can drive value for advertisers.
Sprout Social
JUNE 11, 2024
An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each of these communities is unique, yet they all contribute to one shared college experience. Addressing the needs and interests of multiple audiences calls for a commitment to data, collaboration and tailored messaging.
The Social Media Hat
JUNE 20, 2024
A list of specific uses and applications of AI in marketing to inspire you. The post 27 Ways I’m Using AI In Marketing Right Now appeared first on The Social Media Hat.
BeingOptimist
JUNE 12, 2024
The European Union (EU) is poised to escalate its trade dispute with China by significantly increasing tariffs on Chinese electric vehicles (EVs). This move, which aims to protect European manufacturers and generate revenue, could have far-reaching implications for the global automotive industry. The European Union (EU) is set to increase tariffs on Chinese electric vehicles (EVs) in a move that could have significant implications for the global automotive industry.
Advertiser: Paycor
Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!
Oktopost
JUNE 23, 2024
A strong personal brand on LinkedIn not only helps you stand out as a thought leader but can also open doors for you in your career. In this episode, Alesia Veasman shares her personal branding journey on LinkedIn and her top tips for getting started. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary From the moment she noticed personal pages performed far better than brand pages on LinkedIn, Alesia became obsessed with the pow
Social Media Today
JUNE 11, 2024
You no longer need to worry about people looking up your Likes on X.
Jon Loomer
JUNE 30, 2024
Today marks a year and a half since I started publishing at least one new video every day. It’s time to get a little introspective… An Accomplishment I realize that this is an insane accomplishment, and I’m super proud of it. But what makes me even prouder is that two years ago I wasn’t creating any videos at all. I didn’t commit to short-form video creation until September 30, 2022.
Sprout Social
JUNE 3, 2024
Change is constant. That is the only certainty in life. It’s interesting how many said social media was a disruptive force to big, traditional broadcast media. That it would replace it— only to one day become just like it. Wait, what? As Avi Gandhi recently hypothesized on LinkedIn : “ In the early days of the Creator Economy, we used social platforms to connect socially.
Advertiser: Paycor
Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!
The Social Media Hat
JUNE 29, 2024
Episode 9 of the AI in Marketing: Unpacked podcast, with Christopher S. Penn The post Paving the Way: Strategies for Integrating AI in Marketing appeared first on The Social Media Hat.
Convince & Convert
JUNE 4, 2024
Marketers: it’s time to elevate your presence at the data table and create a more personalized experience for your customers. Two new resources are now available to help guide the way: Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty , a new book by Zontee Hou, Convince & Convert Managing Director Data-Driven Decisions , the corresponding podcast featuring in-depth interviews with leaders about connecting strategy to data Below is a recent interview betw
Oktopost
JUNE 26, 2024
BriefCam’s Director of Marketing, Lizzi Goldmeier, stops by the Radically Transparent podcast to unravel the successful role thought leadership content plays in marketing effectively to law enforcement. Listen to the podcast: Watch the live recording: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary In this episode of Radically Transparent, host Jennifer Gutmann sits down with Lizzi Goldmeier, Director of Marketing at BriefCam, to explore the vital components that power a m
Social Media Today
JUNE 23, 2024
Valuable metrics from X, but are enough brands still around for it to matter?
Advertiser: Paycor
HR leaders drowning in paperwork struggle to meet C-suite's strategic expectations. Burnout and high turnover plague the field, with 95% feeling overwhelmed. This guide explores how the right tools can free HR from admin tasks and empower them to become the strategic leaders they’re meant to be.
BeingOptimist
JUNE 15, 2024
In a ground breaking development that promises to revolutionize the field of assistive robotics, researchers have unveiled a new method for training robotic exoskeletons that eliminates the need for human-based data collection. This innovative approach, which harnesses the power of simulation-based training, could significantly reduce the time and resources required to tailor these devices to individual users, thereby accelerating their adoption and enhancing their effectiveness.
Jon Loomer
JUNE 30, 2024
If you’ve run ads that reached people outside of your selected locations, you’re not alone. A small part of this is organic distribution. If someone shares your ad, it can reach people outside of the locations you target. This is why you shouldn’t always assume that leads and engagement on an ad from people outside of your targeted location are paid for.
The Social Media Hat
JUNE 1, 2024
Episode 5 of the AI in Marketing: Unpacked podcast, with Claudia Sandino The post AI as Your Creative Partner: Transforming Social Media Engagement with Claudia Sandino appeared first on The Social Media Hat.
Amy Porterfield
JUNE 11, 2024
Listen on… How to avoid having “desperate energy”, making frantic decisions, and being in complete panic mode in your business. If I had to guess, I would say […] The post #687: Calm Amidst Chaos: How To Keep Calm When Things Go Wrong appeared first on Amy Porterfield | Online Marketing Expert.
Advertiser: Paycor
A process checklist is a valuable tool for any HR professional to help ensure that all tasks are completed on time and accurately and improve communication and collaboration among team members.
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