June, 2024

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How changes in the UEFA Euro audience are making space for new industry sponsorships

Audiense

Discover how the changes in the UEFA Euro audience is creating new sponsorship opportunities. Learn which brands should use this tournament as a stage to target new Gen Z, female, and globally diverse fans.

Industry 198
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Key Trends Shaping the Future of Home Construction

The Realtime Report

Key Trends Shaping the Future of Home Construction Key Takeaways: Sustainability is becoming an essential aspect of construction practices. Technologies such as smart homes and 3D printing are driving innovation in the building process. Consumer demands have shifted towards minimalist design and energy efficiency. Prefabricated and modular homes are becoming popular due to their cost and time-saving benefits.

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X Launches Advanced Analytics for Premium Subscribers

Social Media Today

Users can only access analytics if they pay, slipping another element behind a paywall and adding another incentive to X’s subscription drive.

Analytics 211
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Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina

The Social Media Hat

Episode 6 of the AI in Marketing: Unpacked podcast, with Andy Crestodina The post Filling the Void: How AI Identifies and Closes Content Gaps with Andy Crestodina appeared first on The Social Media Hat.

Content 172
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Take the Ignite Social Media Trends Survey

Ignite Social Media

We’re excited to gather industry insights for social media marketers. Introducing the Ignite Social Media Trends Survey. This survey is quick and anonymous and the results will be shared publicly and directly with you, if you’d like. Related Posts 10 Gen Z Trends to Use in Your Boomer Strategy How to Write an AI Prompt for Social Media Images Elevating Brand Engagement: Ignite Social Media’s Innovative 12 Days of Entenmann’s Campaign 5 Essential Tips for a Killer Reactive

Survey 164
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Video View Remarketing is Mostly Worthless

Jon Loomer

Now there are exceptions, but let me explain… A common strategy is to use video ads to create a funnel. You create one ad set optimized for ThruPlay to promote a video. You create a custom audience of the people who watched that video. And then you create a separate campaign to target the people who watched the original video. The Problem The problem is that the quality of these views is almost always terrible.

Video 145

More Trending

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Higher education social media strategy: How Gettysburg College makes the grade

Sprout Social

An effective higher education social media strategy has to appeal to various audiences: current students, prospective students, alumni, staff, donors, fans, families and more. Each of these communities is unique, yet they all contribute to one shared college experience. Addressing the needs and interests of multiple audiences calls for a commitment to data, collaboration and tailored messaging.

Education 112
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Most X Users Rely on the App for News Content, Research Shows

Social Media Today

With Meta’s shift away from news content, X is a major alternative for real-time developments, yet it is also the most likely to display misinformation.

News 199
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Paving the Way: Strategies for Integrating AI in Marketing

The Social Media Hat

Episode 9 of the AI in Marketing: Unpacked podcast, with Christopher S. Penn The post Paving the Way: Strategies for Integrating AI in Marketing appeared first on The Social Media Hat.

Strategy 144
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#687: Calm Amidst Chaos: How To Keep Calm When Things Go Wrong

Amy Porterfield

Listen on… How to avoid having “desperate energy”, making frantic decisions, and being in complete panic mode in your business. If I had to guess, I would say […] The post #687: Calm Amidst Chaos: How To Keep Calm When Things Go Wrong appeared first on Amy Porterfield | Online Marketing Expert.

Energy 110
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Social Listening vs. Social Monitoring: How To Use Both in 2024

Hootsuite

If you’ve ever wondered about the difference between social listening vs. social monitoring, we’re here to fill you in. They may sound similar, but in terms of execution and strategic purpose, they’re quite different. While social listening is more high-level and proactive, social monitoring tends to be more reactive and on a smaller scale.

HootSuite 103
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The Power of a Strong Personal Brand on LinkedIn

Oktopost

A strong personal brand on LinkedIn not only helps you stand out as a thought leader but can also open doors for you in your career. In this episode, Alesia Veasman shares her personal branding journey on LinkedIn and her top tips for getting started. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary From the moment she noticed personal pages performed far better than brand pages on LinkedIn, Alesia became obsessed with the pow

LinkedIn 145
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The Conjoint Effect: From friends to “for you,” how creator-led content is changing social media

Sprout Social

Change is constant. That is the only certainty in life. It’s interesting how many said social media was a disruptive force to big, traditional broadcast media. That it would replace it— only to one day become just like it. Wait, what? As Avi Gandhi recently hypothesized on LinkedIn : “ In the early days of the Creator Economy, we used social platforms to connect socially.

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Instagram Chief Shares Insights Into Its Algorithms, Creator Monetization and More

Social Media Today

The in-depth discussion with Adam Mosseri about the state of Instagram includes insights into the most important factors that define post reach.

Instagram 210
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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27 Ways I’m Using AI In Marketing Right Now

The Social Media Hat

A list of specific uses and applications of AI in marketing to inspire you. The post 27 Ways I’m Using AI In Marketing Right Now appeared first on The Social Media Hat.

Marketing 146
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#690: The Lead Magnet Playbook: A Step-By-Step Guide for Creating Lead Magnets That Convert

Amy Porterfield

Listen on… Creating an irresistible lead magnet to grow your email list and scale your business. Let me tell you – I would never have built the amazing […] The post #690: The Lead Magnet Playbook: A Step-By-Step Guide for Creating Lead Magnets That Convert appeared first on Amy Porterfield | Online Marketing Expert.

List 102
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The Reality of AI Adoption in B2B Marketing

WebInKnow

The Marketing AI Institute’s fabulous AI for B2B Marketers Summit today delivered tons of strategies and tactics on how AI can revolutionize business-to-business marketing and drive company growth. At the virtual event, I moderated a barnburner of a panel The Reality of AI Adoption in B2B Marketing. I'm sharing some highlights here.

B2B 98
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Unmasking thought leadership in law enforcement marketing with Lizzi Goldmeier

Oktopost

BriefCam’s Director of Marketing, Lizzi Goldmeier, stops by the Radically Transparent podcast to unravel the successful role thought leadership content plays in marketing effectively to law enforcement. Listen to the podcast: Watch the live recording: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary In this episode of Radically Transparent, host Jennifer Gutmann sits down with Lizzi Goldmeier, Director of Marketing at BriefCam, to explore the vital components that power a m

B2B 141
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Breaking Ground: The latest Sprout updates you need to know about

Sprout Social

If you can believe it, Sprout recently celebrated its 14th anniversary. Thinking back on what social media looked like in 2010—Pinterest and Instagram had just launched, Vine and Google+ weren’t even around yet—it’s safe to say our industry has endured more than one evolution over the last few years. Through that time, our north star has always been to help our customers not just manage but maximize the power of social.

Hotels 103
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Instagram’s Experimenting With Virtual Pets for Stories

Social Media Today

A new way to incentivize IG Stories engagement may be on the horizon via virtual pets that change in appearance based on how many likes a post gets.

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Creative Sparks: Using AI for Effective Marketing Brainstorming Sessions

The Social Media Hat

Episode 8 of the AI in Marketing: Unpacked podcast, with Katie Richman The post Creative Sparks: Using AI for Effective Marketing Brainstorming Sessions appeared first on The Social Media Hat.

Marketing 143
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#691: How to Make Money Online: Social Media vs. Email List

Amy Porterfield

Listen on… Prioritizing your email list to connect directly with potential buyers and scale your business. What if I told you that you’re just one email away from […] The post #691: How to Make Money Online: Social Media vs. Email List appeared first on Amy Porterfield | Online Marketing Expert.

List 96
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Digital Marketing Importance: Why It's Crucial for Business Success

Sociallyin Insider Blog

SUMMARY The Power Of Digital Marketing For Businesses The Shift From Traditional To Digital Marketing The Advantages Of Digital Marketing Over Traditional Methods The Projected Growth Of The Digital Advertising And Marketing Market Leveling the Playing Field for Small Businesses How Digital Marketing Enables Small Businesses to Compete with Larger Brands Success Stories of Small Businesses Leveraging Digital Marketing Connecting With The Online Customer Base Understanding The Behavior And Prefer

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EU’s Decision: Higher Tariffs on Chinese Electric Vehicles

BeingOptimist

The European Union (EU) is poised to escalate its trade dispute with China by significantly increasing tariffs on Chinese electric vehicles (EVs). This move, which aims to protect European manufacturers and generate revenue, could have far-reaching implications for the global automotive industry. The European Union (EU) is set to increase tariffs on Chinese electric vehicles (EVs) in a move that could have significant implications for the global automotive industry.

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How To Upload WhatsApp Status Videos Of More Than 30 Seconds? (Android & iPhone)

Tweaklibrary

WhatsApp is one of the most commonly used Instant Messenger today. It also introduces new features to make the app more fun. One such feature is the WhatsApp 30-second status. However, the time limit of 30 seconds to post the status video is considered too less by many users. WhatsApp has started to make the changes by increasing the 30 secs status to 60 secs in the Beta version which is for testing purposes only.

iPhone 23
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X Is Losing Ground as a News Source per Report

Social Media Today

Despite Elon Musk’s efforts to make X a more trusted news source, consumers are still wary.

News 216
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Building a Social Media Calendar with AI

The Social Media Hat

Learn how to build your own Social Media AI to help you promote content! The post Building a Social Media Calendar with AI appeared first on The Social Media Hat.

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#689: Incentives That Work: How To Build A Culture Of Excellence In Your Small Business

Amy Porterfield

Listen on… Promoting a work environment where your team feels supported, encouraged, and motivated to grow your business. Picture this: You – leading a brilliant team that not […] The post #689: Incentives That Work: How To Build A Culture Of Excellence In Your Small Business appeared first on Amy Porterfield | Online Marketing Expert.

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Reddit social listening: What it is and strategies for using it

Sprout Social

Reddit is more than just a social platform—it’s community forum meets social media. If you’ve got a question—about anything at all—chances are someone answered it on Reddit. Redditors use the platform in multiple ways, from news aggregation to soliciting and sharing honest opinions without a marketing agenda. You won’t find paid influencers here. Instead, anonymous users of all backgrounds and interests share opinions about their hobbies, jobs, purchases and more in threads or forums on specific

Reddit 122
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8 Secrets to Crafting Blog Post Titles That Will Set the Internet Ablaze

ProBlogger

The post 8 Secrets to Crafting Blog Post Titles That Will Set the Internet Ablaze appeared first on ProBlogger. Titles change the destiny of your posts. Those few words at the beginning of your blog post can be the difference between the post being read and spread like a virus through the web like a wild fire and it languishing in your archives, barely noticed.

RSS 50
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MacOS 15 Sequoia Announced @ Apple WWDC24: Everything You Need to Know!

Tweaklibrary

It’s that time of the year again when Apple takes away all the spotlight from other players in the market with its highly anticipated announcements and innovations. This year’s Apple WWDC was no different! From Apple Intelligence to new Continuity features, there is much to discuss what went down on the first night of Apple’s World Wide Developers Conference 2024.

Apple 21