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Organic Vs. Paid Social Media: How to allocate your resources

Oktopost

In B2B social media marketing, this raises a classic dilemma: Should companies embark on a long trip to organic growth and slowly build up an engaged audience, or should they jump on the high-speed train of paid ads to speed up conversions? Source What is organic social media?

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How to Use Paid Social to Amplify Your Organic Content

Ignite Social Media

Even if you have a solid organic social media strategy and a high posting cadence, this doesnt mean your social followers are seeing your content. Social remains largely a pay-to-play game as the algorithms favor paid over organic content, unless that organic content is so surprising that it breaks through the clutter.

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Post Performance Report: Healthcare organizations harnessing social media

Sprout Social

This time, were spotlighting healthcare organizations who are paving the way for brands in regulated industries. Humanize your organization with patient stories. Looking for more social content ideas for healthcare organizations? Social users turn to the platforms as a safe space to talk about their health.

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Behind the cover of The Social B2B Organization with Colin Day

Oktopost

The Social B2B Organization hits shelves on March 25, and co-author Colin Day joined us on Behind the Post to share exclusive insights from the book! In this episode of Behind the Post, were joined by Colin Day, co-author of The Social B2B Organization and Managing Director EMEA of Oktopost.

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The 3 Leadership Behaviors that Drive Fierce Loyalty & Extreme Engagement

Give them the tools to train and inspire the rest of your organization. Nothing motivates employees more than a great boss. Are you developing your leaders? Get the 3 steps for developing effective leaders in Paycor’s leadership guide.

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10 Non-Profit Social Media Campaigns That Made an Impact

Social Media Strategies Summit

Despite many organizations having to work with tight budgets and limited resources, theres no shortage of innovation in the world of social media marketing for non-profits. So it makes sense for the organization to use its social channels for sharing valuable assets that speak to common non-profit pain points.

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2025 Organic Social Media Growth Guide: Strategies Beyond Gaining Followers

Ignite Social Media

I never thought Id be saying this, but one of the most frequently asked questions we still receive in 2024nearly 17 years since we opened our doors as the first social media agency in the United Statesis: ‘How can we achieve organic social media growth beyond just gaining followers?’ But first, let me unpack a little background.

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Dont Let Social Media Become an HR Headache

Don't let social media become an HR headache - keep your organization safe. Discover why your company needs a social media policy to protect its reputation, mitigate legal risks, and safeguard against cybersecurity threats. Learn how to create a realistic policy with clear guidelines and consequences.

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3 Steps to Successful & Strategic Year-End HR Planning

Year-end can be a hectic time for HR professionals, but with proper planning and organization, you can navigate it smoothly. Learn the main watch outs for year-end HR prep with Paycor’s helpful checklist covering employee data, wage and tax information, and special situations. Ensure compliance and efficiency by downloading today!

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New Overtime Regulations Require Employers to Pay Up

As your organization prepares, download Paycor’s guide to learn how you should classify employees, best ways to mitigate risk, and get letter templates to communicate the changes to your workforce. There’s a new overtime salary threshold that will impact employers across the country.

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How to Increase Diversity in Your Workforce Through AI Technology

Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Diversity and inclusion are crucial for building a strong and innovative workforce. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.

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The HR Playbook: How to Decrease Costs & Increase Engagement

On the one hand, you must pull out every cost-saving trick you can to run the organization efficiently. In a volatile economy, HR leaders need to do a magic trick. On the other hand, you need to find ways to motivate and engage your teams, so that morale doesn’t take a hit.

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3 Leadership Behaviors that Drive Loyalty & Engagement

Because leaders across the organization, from the C-suite to frontline managers, disproportionately affect employee engagement. Why are HR leaders so important to business success? It goes back to the old saying: “A boss has the title, but a leader has the people.”