Social Media Organic Reach 2021: Who Actually Sees Your Content

Ignite Social Media

How much value do you currently place on your organic content strategy? And who can blame them when the networks have forced everyone into a “pay-to-play” world and regularly adjust their algorithms to downplay organic reach. A Brief History of Organic Reach on Facebook.

Organic vs. Paid Social Media: 2021 Guide to Both


Organic or paid social media? A solid social media marketing strategy requires that you combine both paid and organic. In this comprehensive guide, we will discuss some of the pros, cons, best use cases, and strategies on how to turn organic and paid social media to your advantage.


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Facebook Outlines How to Make Best Use of Organic Video Testing in Creator Studio

Social Media Today

Facebook has provided a new overview of its organic video testing tool in Creator Studio

Facebook Adds New Organic Post Testing Option to Creator Studio

Social Media Today

Facebook is rolling out a new testing option for organic video uploads, in order to help Pages maximize video performance

Facebook and the Mystery of Organic Conversions

Jon Loomer

Strangely, it’s a different story when it comes to organic distribution — whether it be of a purely organic post of an otherwise paid ad. We scraped the top of this recently in a post about Facebook Lead Ads and organic distribution. Organic Posts and Conversions.

WhatsApp Launches World Health Organization Chatbot to Answer COVID-19 Queries

Social Media Today

WhatsApp has partnered with the World Health Organization on a new chatbot that will help keep users informed of the latest on the COVID-19 outbreak

TikTok Partners With World Health Organization on COVID-19 Information Program

Social Media Today

TikTok has announced a new partnership with the World Health Organization to share COVID-19 information with its users

Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

Our culture used to have a clear line between “business only” and the “good feeling” of nonprofit organizations. There have been plenty of “check presentation and handshake photo opportunity” moments with nonprofit organization and corporate leaders publicized, but then we don’t see anything develop either before or after that standalone Kodak moment. Guest Post by Alison Carville.

How to Wade Through Facebook’s Declining Organic Reach

agora pulse

This study revealed what many marketers had suspected for a long time: Facebook’s organic reach was declining. In effect, your organic reach on Facebook got severely restricted. Here are 7 effective ways to wade through Facebook’s declining organic reach. This clearly indicates why video content needs to be a part of your Facebook content strategy if you want to combat the dying organic reach. The same principle applies to Facebook’s dying organic reach as well.

Google Keep will get you organized

Sherrilynne Starkie

Each New Year’s Day, people resolve to get organized once and for all, and for content marketers being organized can make the difference between being ‘good enough’ and ‘top notch’. For content marketers, how could getting organized for 2014 be any simpler? Google Keep is a nifty little free app that can help lift a content marketing effort to the next level. Google Keep Screenshot (Photo credit: Schockwellenreiter).

Your Facebook Page Organic Reach is Dropping (But Not Really)

Jon Loomer

Today, Facebook announced an update to Facebook page organic reach reporting that will result in numbers that will be up to 20-percent lower than what is normally reported. Organic Reach Reporting Change. Back in November of 2017 , Facebook announced the following change to Facebook page organic reach reporting: Reach counts will now be based on viewable impressions. The way Facebook reports organic reach will change. The Problem with Organic Reach.

LinkedIn organic video marketing as a secret weapon to get more clients


Try to use organic video marketing for lead generation on LinkedIn. How to get leads from LinkedIn? Read this article to know where to start your first LinkedIn lead generation campaign

Facebook Launches New Business Resource Hub for Organizations Impacted by Coronavirus

Social Media Today

Facebook has launched a new business hub to help organizations impacted by the COVID-19 outbreak

The Decline of Organic Reach: Why Influencer Strategies Need Paid Media Support

As influencer marketing becomes a more sophisticated marketing tactic, more and more brands are investing their marketing dollars into the industry.

An Overview of Effective Live-Streaming for Nonprofit Organizations

Social Media Today

With live video consumption on the rise, and in-person events off the cards, here's an overview of how nonprofits can make best use of live-streaming for their fundraising efforts

TikTok Pledges $10 Million to World Health Organization's COVID-19 Response Efforts

Social Media Today

TikTok is donating $10 million to the World Health Organization to assist in its efforts to combat the spread of COVID-19

How to Organize Your Content Marketing Assets in 3 Easy Steps [podcast + worksheets]

Pam Moore

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date.

Facebook Adds 'Top Fans' Targeting Option for Organic Page Posts

Social Media Today

Facebook has added a new option to enable Pages to target their organic posts to top Page fans only

Facebook Publishes New Update on Account Removals Due to Organized Manipulation Efforts

Social Media Today

Facebook has published the latest version of its Coordinated Inauthentic Behavior report, showing actions taken against organized manipulation efforts

#352: 3 Free Organic Traffic Strategies To Grow Your Audience Quickly

Amy Porterfield

Enter… organic traffic strategies. Definition of organic traffic: the visitors who land on your social platforms as a result of unpaid (“organic”) search results. How can I get traffic to my business for free? And I’ve got a few up my sleeve for you!)

Facebook Adds New Personalization Tools for Watch, Flags New Organic Video Performance Insights

Social Media Today

Facebook has announced some new personalization tools for Watch as viewership for the platform increases

Do Social Referrals Affect Organic Traffic?

Convince & Convert

Jay’s podcast got me thinking of another area where social media doesn’t get enough credit: the organic traffic that comes to a website as the result of an initial social referral. Below is how the sequence segment should look ( clear here to add it to your view ): This segment includes anyone who initially entered your website, and then came back through organic search. Optimize your social content to get more organic traffic. Image via

Why the Future of Influencer Marketing will be Organic Influencers

Social Media Today

Influencer marketing is evolving, with traditional big names losing out to smaller, more trustworthy online identities

6 Tips for Organizing Instagram Content with Later


Over 100 million photos and videos are uploaded to Instagram every single day — but with all that posting comes a very real challenge: how do you organize your Instagram content? Enter: Instagram apps to help make your life easier (and your content organized and searchable)! . Wondering how you can organize Instagram content better? That’s why it’s such a good idea to use an Instagram organizer and planning tool like Later.

Social Media at Scale: Organizing Global Social Media Teams

Dave Fleet

One of the most fundamental questions in running a social media program at scale is, “how do I organize it”? Jeremiah Owyang , in particular, wrote about this some time back from a functional perspective; this provides a good starting point but didn’t consider the geographic and cultural challenges of a global organization. Enterprise Deployment vs Organic social growth. These can improve programs, reduce risk, and drive efficiencies through a large social organization.

Google Donates $6.5 Million in Funding to Assist Fact-Checking Organizations in Battling COVID-19 Misinformation

Social Media Today

million in funding to help various organizations limit the spread of misinformation about COVID-19 Google has allocated $6.5

Social Organizations Are Patient


Social organizations are patient. They know that true courage in organizations has great power, but to develop courage you need time for experimentation, risk, and learning. Social organizations will run circles around the traditional organization. The Social OrganizationQuick. We need more members. Go do social media and get me some. I don’t ever here this stated verbatim, but I hear the theme frequently.

Pinterest Adds New Organization Tools to Boards to Assist in Planning

Social Media Today

Pinterest has added some new planning tools, including notes within boards and automatic Pin grouping of Pins into themes

New Report Reveals Key Challenges to Effective Content Strategies in Large Organizations

Social Media Today

A new study from the Content Marketing Institute has highlighted the most common challenges to strategic content management

Social Organizations Are Inclusive


I’d go into the organization and learn about ALL the issues they were facing, but was only “allowed&# to work on diversity issues (since that was what they were paying us to do). Which brings us to the social organization. A new way to design organizations to actually work in this digital age. Social organizations are inclusive. Yet our organizations are all about exclusion, down to cubicles, offices and doors.

Social Organizations Make Mistakes


Back in February I talked about the role of learning in social organizations , which is critical. It still amazes me how few organizations have cultures that can accomplish that seemingly simple task of translating new information into new action. In short, organizations typically make people pay for their mistakes, rather than learning from them. When is the last time you heard the top authority position in your organization say they were wrong or made a mistake?

Facebook Pledges $100 Million to Support Local News Organizations Amid COVID-19 Pandemic

Social Media Today

Facebook has allocated an additional $100 million in funding to assist local news organizations which are being hit hard by COVID-19 shutdowns

Our Twitter Marketing package is now FREE for non-profit organizations


Our aim was to guide the organizations that have been forced to adopt this way of working overnight. Over the last few weeks, we have dedicated ourselves to see how we can help the community during this difficult time. We started in-house with our team making sure their needs were addressed.

Facebook Lead Ads and Organic Distribution

Jon Loomer

Advertisers make the mistake of minimizing — if not forgetting entirely — the impact of the organic distribution of their ads. The targeted user didn’t act on the ad, but later acted when it was shown organically. The Power of Organic Distribution of Ads. Ads Manager completely ignores organic distribution and actions. Even within your post Insights, you will see organic vs. paid distribution, but Facebook never displays the organic conversions.

Hear me out: Organizations have hierarchies. Ideas do not.

Sprout Social

Equally important is ensuring your organization’s culture is psychologically safe for anyone—be it a new hire, a tenured veteran or intern—to speak up. How are you advocating for your teams within your own organization? This post Hear me out: Organizations have hierarchies.

Facebook Account Optimization and Organization Techniques

Jon Loomer

To get clear answers moving forward, you need to institute a tried-and-true system of optimization and organization. Most Facebook advertisers have their own system of optimization and organization, but in my experience, “system” is a loosely defined term. Account organization also has different definitions depending on the advertiser. One advertiser I know recently said, “my audiences are named properly in the audiences area, so I feel pretty organized.”

How Social Referrals Impact Your Organic Traffic

Convince & Convert

Social Media’s Role in Organic Traffic. Jay’s podcast got me thinking of another area where social media doesn’t get enough credit: the organic traffic that comes to a website as the result of an initial social referral. Below is how the sequence segment should look ( click here to add it to your view ): This segment includes anyone who initially entered your website, and then came back through organic search.

How To Clear Gmail Sidebar And Organize It


Gmail, being the first and forever choice when it comes to selecting an email client, should remain organized and easy to navigate through. The post How To Clear Gmail Sidebar And Organize It appeared first on Tweak Library.

What’s Going on with Facebook’s Organic Reach?

Ignite Social Media

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. These days, you are lucky if you get above 3% reach on your organic content. Additionally, recent Facebook algorithm changes and announcements have made many people question if organic reach is still alive. Another update made this month is that Facebook is only counting viewable organic impressions.

How to Increase Organic Traffic and Conversions from Twitter

Social Media Today

Generating more leads on Twitter is not only possible, but something we should all be striving for as a primary goal in social media marketing