Facebook and the Mystery of Organic Conversions

Jon Loomer

Strangely, it’s a different story when it comes to organic distribution — whether it be of a purely organic post of an otherwise paid ad. We scraped the top of this recently in a post about Facebook Lead Ads and organic distribution. Organic Posts and Conversions.

How To Organize Spotify Library

Tweaklibrary

But, forming a music library is one thing; keeping it organized is another. I, for one, am a terrible organizer in this case. Here’s how to keep your music library organized in Spotify music streaming service: How to Organize Spotify Library.

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Your Facebook Page Organic Reach is Dropping (But Not Really)

Jon Loomer

Today, Facebook announced an update to Facebook page organic reach reporting that will result in numbers that will be up to 20-percent lower than what is normally reported. Organic Reach Reporting Change. The way Facebook reports organic reach will change.

WhatsApp Launches World Health Organization Chatbot to Answer COVID-19 Queries

Social Media Today

WhatsApp has partnered with the World Health Organization on a new chatbot that will help keep users informed of the latest on the COVID-19 outbreak

How to Wade Through Facebook’s Declining Organic Reach

agora pulse

This study revealed what many marketers had suspected for a long time: Facebook’s organic reach was declining. In effect, your organic reach on Facebook got severely restricted. Here are 7 effective ways to wade through Facebook’s declining organic reach.

Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

Our culture used to have a clear line between “business only” and the “good feeling” of nonprofit organizations. Now, in our culture, we are seeing the mutually beneficial advantages of establishing and maintaining a relationship between a nonprofit organization and corporate business.

TikTok Partners With World Health Organization on COVID-19 Information Program

Social Media Today

TikTok has announced a new partnership with the World Health Organization to share COVID-19 information with its users

Facebook Lead Ads and Organic Distribution

Jon Loomer

Advertisers make the mistake of minimizing — if not forgetting entirely — the impact of the organic distribution of their ads. The targeted user didn’t act on the ad, but later acted when it was shown organically. The Power of Organic Distribution of Ads.

Google Keep will get you organized

Sherrilynne Starkie

Each New Year’s Day, people resolve to get organized once and for all, and for content marketers being organized can make the difference between being ‘good enough’ and ‘top notch’. For content marketers, how could getting organized for 2014 be any simpler?

Social Organizations Are Patient

SocialFish

Social organizations are patient. They know that true courage in organizations has great power, but to develop courage you need time for experimentation, risk, and learning. Social organizations will run circles around the traditional organization. The Social Organizatio

Search Engine Optimisation Benefits For Small Organizations

SocialFish

As search engine rankings increase, organic visitors come in. Small business owners that do not use professional SEO services do not actually make the most of their online presence. They basically miss out on huge possible profits.

Facebook Launches New Business Resource Hub for Organizations Impacted by Coronavirus

Social Media Today

Facebook has launched a new business hub to help organizations impacted by the COVID-19 outbreak

How to Organize Your Content Marketing Assets in 3 Easy Steps [podcast + worksheets]

Pam Moore

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date.

How Social Is YOUR organization?

SocialFish

Some trivia for you: our first book, Humanize , was originally set to be titled “The Social Organization.” So take a look at your organization today. But are you a social organization? This will tell you if you really have a social organization.

Social Organizations Are Inclusive

SocialFish

I’d go into the organization and learn about ALL the issues they were facing, but was only “allowed&# to work on diversity issues (since that was what they were paying us to do). Which brings us to the social organization. Social organizations are inclusive.

How to humanize your organization

SocialFish

Pssst… A little bird might have told me that my book with Jamie Notter, Humanize: How People Centric Organizations Succeed in a Social World is available for pre-order on Amazon. Humanize The Social Organization

Social Organizations Make Mistakes

SocialFish

Back in February I talked about the role of learning in social organizations , which is critical. It still amazes me how few organizations have cultures that can accomplish that seemingly simple task of translating new information into new action. The Social Organization learning

Why the Future of Influencer Marketing will be Organic Influencers

Social Media Today

Influencer marketing is evolving, with traditional big names losing out to smaller, more trustworthy online identities

How to Monitor Your Organization Online

SocialFish

It’s not always pleasant to hear what your partners and competitors are saying about your organization online. Try some of the tips and services below to ensure you can keep tabs on your organization in a way that’s beneficial and not distracting, without going over budget.

Facebook Account Optimization and Organization Techniques

Jon Loomer

To get clear answers moving forward, you need to institute a tried-and-true system of optimization and organization. Most Facebook advertisers have their own system of optimization and organization, but in my experience, “system” is a loosely defined term.

Top 5 Twitter Management Tips for Non-Profit Organizations to Increase Followers Organically

SocialFish

The social media network isn’t just limited to commercial entities, but is also beneficial to a wide range of not-for-profit organizations who support various causes. The challenge for most organizations on Twitter lies in getting a good number of followers, and growing followers.

Can Social Business Reshape the Organization?

SocialFish

This is a great slide deck by Rawn Shah, social business strategist at IBM, one of the most social organizations we know of – from his presentation at the Social Business Forum in Milan last week.

Social Organizations Are Serious about Learning

SocialFish

We’re writing about elements of a social organization (or human organization, as we say in the book) that have been covered in the blogosphere already: transparency, openness, trust, ownership, inclusion, learning…the list goes on. Humanize The Social Organization

Do Social Referrals Affect Organic Traffic?

Convince & Convert

Jay’s podcast got me thinking of another area where social media doesn’t get enough credit: the organic traffic that comes to a website as the result of an initial social referral. Optimize your social content to get more organic traffic. Image via BigStockPhoto.com.

6 Tips for Organizing Instagram Content with Later

Later

Over 100 million photos and videos are uploaded to Instagram every single day — but with all that posting comes a very real challenge: how do you organize your Instagram content? Enter: Instagram apps to help make your life easier (and your content organized and searchable)! .

How Human is Your Organization?

SocialFish

Click on the image below to take a test assessing your organization based on the four human elements we describe in Humanize as defining (for us) a human organization.

On humanizing your organization

SocialFish

Just a quick post to let you know I have been curating all kinds of articles related to the topic of my forthcoming book with Jamie Notter, Humanize: How People-Centric Organizations Succeed in a Social World (due out in September!

New Report Reveals Key Challenges to Effective Content Strategies in Large Organizations

Social Media Today

A new study from the Content Marketing Institute has highlighted the most common challenges to strategic content management

Social Organizations Get There by Changing

SocialFish

We really do have a lot in there talking about what it means, as an organization, to become more open, trustworthy, generative, and courageous. We just keep doing our work, plodding forward, assuming that the organizations we have will perpetually be the right ones to support us in our work.

Facebook Adds 'Top Fans' Targeting Option for Organic Page Posts

Social Media Today

Facebook has added a new option to enable Pages to target their organic posts to top Page fans only

Pinterest Adds New Organization Tools to Boards to Assist in Planning

Social Media Today

Pinterest has added some new planning tools, including notes within boards and automatic Pin grouping of Pins into themes

Google Donates $6.5 Million in Funding to Assist Fact-Checking Organizations in Battling COVID-19 Misinformation

Social Media Today

million in funding to help various organizations limit the spread of misinformation about COVID-19 Google has allocated $6.5

What’s Going on with Facebook’s Organic Reach?

Ignite Social Media

Social media marketers have been battling against the downward trend of organic reach since 2013 when Facebook began limiting the visibility of content in the news feed. These days, you are lucky if you get above 3% reach on your organic content. Is Organic Reach Still Alive?

TikTok Pledges $10 Million to World Health Organization's COVID-19 Response Efforts

Social Media Today

TikTok is donating $10 million to the World Health Organization to assist in its efforts to combat the spread of COVID-19

Innovation, Agility, and Social Organizations

SocialFish

It was earlier in the year that I made the connection between agility and social organizations. Agility is one of the big problems that can be solved when organizations become more human (the other big one is engagement). But social organizations are trying some new things.

Social Organizations Care About Personal Development

SocialFish

I’ve been writing the Social Organization column here for a year and a half. So in case the obvious has escaped you, let me make an important point here: Social organizations are hard work. I said in my very first post on this blog that social organizations need to be more human.

Applying Design Thinking to Your Organization: New CEO Workshop

SocialFish

For many years now, I have focused my consulting work, research and writing on how organizations can shift from inside-out to outside-in—from products to customers and relationships; from efficiency to engagement and innovation.

Facebook Pledges $100 Million to Support Local News Organizations Amid COVID-19 Pandemic

Social Media Today

Facebook has allocated an additional $100 million in funding to assist local news organizations which are being hit hard by COVID-19 shutdowns

Is your Organization Capable of Unorthodox Thinking?

SocialFish

Unless you can get your organization to challenge assumptions and think outside formulaic patterns and solutions, you cannot expect different results or steer it into a different future. Think about the product development process in most associations and other bureaucratic organizations.

Change Management Is the Foundation of a Social Organization

SocialFish

He writes frequently in his social media blog and just finished writing his first social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization which will be released in July 2011. The Social Organization

6 Tips for Enforcing Consistent Messaging Across Your Organization

Meltwater

Communicators today have a tall order. It’s tough enough to develop messaging for brands in a constantly changing market. But when we have to not only craft the message but… Read More >>>. Enterprise PR & Comms Planning & Strategy Reputation Management

How to Increase Organic Traffic and Conversions from Twitter

Social Media Today

Generating more leads on Twitter is not only possible, but something we should all be striving for as a primary goal in social media marketing

3 Easy Steps to Organize Your Content Digital Assets Like a Pro

Pam Moore

The purpose of this post is not to educate you on what content marketing is, but instead to help you organize it, prioritize it and maximize the investment you have already made in content marketing to date.