Sherrilynne Starkie

DECEMBER 27, 2020

Were you aware that 96 per cent of people who watch a video on mobile tend to share videos with others? These statistics are important for brands and organizations using video as part of a content marketing campaign, especially paid or sponsored content.

Video 307

Video Content Statistics YouTube 307

Social Media Strategies Summit

NOVEMBER 7, 2018

Social media platform decisions should align with goals and trends both within your organization and industry-wide. If your organization isn’t already thinking about how to engage with the new generation of consumers, it should be. Kik, a cross-platform mobile messaging app. Trend #1: Focus on Generation Z.

Platform 272

Platform Social Media Influencer Trends 272

Social Media Strategies Summit

MARCH 1, 2024

Shift Toward Vertical Video Over the past five years, mobile devices have accounted for more than half of global internet traffic , peaking at almost three-fifths of traffic in mid-2022. landscape ), now generates the lion’s share of its traffic from mobile. landscape ), now generates the lion’s share of its traffic from mobile.

Video 233

Video Trends Marketing Mobile 233

SocMed Sean

MAY 8, 2019

Not so fast… Organic Content Is The Gift That Keeps On Giving In modern digital campaigns, the best way to get that traffic is with a high-ranking position in search engines result pages (SERPs). This is referred to as your organic content strategy, or SEO. No problem, right? The benefit, though, is immediate results.

SEO 239

SEO Strategy Tips Marketing 239

Social Media Strategies Summit

JANUARY 22, 2021

These trends, likely to have a lasting impact on the way we do business, can be leveraged by organizations currently reevaluating their audience outreach, messaging, and relationship-building strategies. A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences. Source: smscomparison.com.

Strategy 213

Strategy Marketing SMS Mobile 213

Hootsuite

OCTOBER 30, 2023

You can drag and drop content to fine-tune the timing of your cross-platform campaigns, and even see paid and organic social content side-by-side. Later Source: Later Later’s social media calendar tool allows you to schedule organic content for all the major platforms. It’s a well organized and easy to use tool.

Organization 111

Organization Social Media Tools HootSuite 111

Ignite Social Media

APRIL 15, 2021

Optimize for Mobile. Pinterest has shared that 85% of Pinners are actively saving pins on the mobile app, so it’s important that your creative team is developing Pinterest visuals with a mobile-first mindset. This doesn’t just apply to organic pins that your brand is publishing but your advertising strategy as well.

Strategy 205

Strategy Tips Upcoming Mobile 205

Hootsuite

JUNE 28, 2024

Imagine effortlessly scheduling posts , finding the best times to engage your audience, and organizing your grid for maximum visual impact. Instagram planning tools are software applications that help you manage and organize your content — even across multiple Instagram accounts. What is an Instagram planning tool?

Organization 95

Organization Tools Instagram HootSuite 95

Webbiquity SMM

DECEMBER 19, 2017

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. Two experts each commented on increased use of organic influencer marketing in the coming year and more outreach to micro-influencers.

B2B 306

B2B Trends Analysis Marketing 306

The Realtime Report

JUNE 12, 2023

Why Healthcare Cybersecurity Requires a Multi-Layer Approach Healthcare organizations rely on connected devices for remote work, telehealth, and other initiatives to address staffing shortages. Business Continuity Healthcare organizations must ensure their business can operate as expected if there is a cyberattack.

System 171

System Insurance Organization Mobile 171

Social Media Strategies Summit

JANUARY 15, 2025

Judy is a consultant and instructor on communications for public safety, and is also a member of T-Mobiles Public Sector Advisory Council. Where can you find her? Follow Judy on LinkedIn and check out her consulting business, 10-8 Communications. Why should you follow her?

Social Media 245

Social Media Marketing LinkedIn Consultant 245

Webbiquity SMM

MAY 23, 2017

Make it interesting: Mobile gaming. The mobile game app is the perfect example of an idea that is just as educational as it is entertaining. The online platform allows users to learn coding, brings people together to share and discuss their creations, participate in trending tech forums, and to organize developer events.

B2B 201

B2B Strategy Marketing Microsoft 201

Webbiquity SMM

JANUARY 21, 2021

Organizations are typically at different points of data maturity at different stages in their growth, and they differ in the ways they choose and are able to leverage the data available. But in general, modern organizations have access to huge amounts of data that can be put to better and more active utilization.

Campaign 262

Campaign Social Media Loyalty Marketing 262

Social Media Strategies Summit

JANUARY 5, 2023

But consumers are increasingly using smartphones to watch online videos, with almost two-thirds of YouTube viewing time stemming from mobile devices. UGC is typically defined as content created organically by a company’s customers or followers that the brand shares via its accounts. Image source.

Trends 300

Trends Social Media UGC Marketing 300

Webbiquity SMM

JULY 30, 2024

And you can do it all directly on your mobile device. People feel proud of doing everything organically and generating clients and customers for free, but this is hard to scale on social networks, especially when you have a small following. To get the best results, you should combine organic methods with ads.

B2B 173

B2B Instagram BuzzStream Hubspot 173

Social Media Strategies Summit

MAY 25, 2021

Facebook Pages also gives you access to tools specifically designed for businesses and organizations, such as the ability to run ads. When setting up your Page, it’s important to use your personal profile to set up your organization’s page and advertising accounts. Think Mobile First.

Communities 235

Communities Engagement Facebook Authentication 235

Jon Loomer

NOVEMBER 9, 2022

These are mobile device IDs. This is not related to any organic engagement. These engagements will also include organic, unlike the Engagement group. I know that advertisers will want the ability to target their email lists. Well, that’s not really what’s happening here. Engagement. Business Account.

Eventful 207

Eventful Engagement Organization Groups 207

Hootsuite

MAY 29, 2020

Consequently, many marketers and organizations are actively looking for a new solution to manage employee advocacy once Elevate shuts down. First, it helps the bottom line: 57% of socially engaged organizations are likely to increase sales and leads. Connect your organization. Here’s where Hootsuite can help. Engage employees.

LinkedIn 142

LinkedIn HootSuite Skills News 142

Ignite Social Media

DECEMBER 7, 2020

As a part of Facebook’s Communities Summit, they recently released some new features to help group admins better run, organize, and manage their communities. A brand’s ad would show in the mobile feed in the Facebook groups tab next to community posts. This will help brands better organize content based on topics.

Groups 203

Groups Groups Facebook Tips 203

Waxing UnLyrical

APRIL 11, 2019

It’s typically done by supporting specific organizations either financially, through time and resources, or both. Healthy Birth Day developed a mobile app to make it easy to track and record movements. It energizes an organization, moves employees and changes lives forever. Guest Post by Lisa Holtorf and Dawn Buzynski.

CSR 201

CSR Real Estate Posterous Team 201

Waxing UnLyrical

MARCH 15, 2018

The highly mobile 21st century workforce seeks employment with companies that not only espouse, but actually practice, philanthropy, transparency and responsibility. Volunteer opportunities and corporate philanthropy should be baked into the DNA of the organization. A Reason to Speak.

Badge 190

Badge Embedding Forums Social Media 190

Social Media Strategies Summit

FEBRUARY 8, 2023

Read on to learn: Why you should create graphic templates for your team What it means to design for mobile How to more efficiently prepare your content calendar Why there is no actual “best time to post” Why you should be doing more than just answering your DMs Why engagement rate is a superior metric 1.

Social Media 204

Social Media Google Tips Templates 204

Jon Loomer

JANUARY 12, 2020

Facebook recommends square link thumbnail images for all of the feeds: Mobile News Feed. Mobile Marketplace Feed. It does appear, though, that the original version posted to my page (the “existing” post) includes aggregated metrics consisting of both paid and organic. This is a mistake. Desktop News Feed.

Facebook 172

Facebook Aggregator Meme URL 172

Convince & Convert

AUGUST 29, 2024

In fact, optimized YouTube videos can climb the ranks of search results, drive organic traffic to your website, and expand your brand’s visibility far beyond YouTube’s borders. A well-optimized video can continue to attract viewers organically as people search for specific topics, tutorials, or information relevant to your brand.

YouTube 138

YouTube B2B Reputation Video 138

Convince & Convert

NOVEMBER 4, 2021

Before we move into how to mobilize your company to provide extraordinary social customer care, this is a great time to remind everyone reading that social media community managers are grappling with burnout: The faucet never stops. Use Integrated Social Tools To Respond To and Organize Responses. Avoid Social Customer Care Burnout.

Communities 177

Communities FAQ Training HootSuite 177

Social Media Strategies Summit

DECEMBER 20, 2023

It also allows all non-designers on your team (and across your organization) to build visual elements for social media, enabling more people to get involved in the content creation process. An astonishing 99% of all social media users check social media on mobile devices, while 78% exclusively access social networks via their phones.

Brands 232

Brands Tips Templates Template 232

Ignite Social Media

NOVEMBER 23, 2020

Our paid media team at Ignite Social Media met every single day in the earlier months of the pandemic to evaluate the social landscape for each client (and again once the election season picked up!) – we had to discuss if ad needed to stay paused, if ad creative and messaging needed to be adjusted, should the brand only publish organic content, etc.

Advertising 193

Advertising Social Media Tips B2B 193

Jon Loomer

OCTOBER 30, 2018

Was the content organic or paid? Note that this includes and goes beyond Facebook — not only the organic referrals from Google and others, but your non-Facebook advertising efforts. Facebook will first ask you how your business is organized (single business; multiple brands, verticals, or regions; or agency).

Tools 167

Tools Facebook Conversation Report 167

Webbiquity SMM

FEBRUARY 21, 2017

The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. Sample review: “Recently, Instapaper got a refresh; it looks and feels better-organized. Organize, explore and share everything you like. 1) Storify.

Curation 222

Curation Tools Curata Flipboard 222

Buffer Social

DECEMBER 20, 2022

As a D2C mobile app, we’ve seen that the best way to acquire users is when they’re already on their phones and therefore have the highest intent. Within just a few weeks, the account had amassed over 13,000 followers and over 1 million organic impressions and, months later, that number keeps on growing.

Organization 103

Organization Strategy Film Metrics 103

Sherrilynne Starkie

JANUARY 20, 2020

If you already have a website, make sure that it’s mobile responsive and has necessary security certificates. Find the search terms that people are most likely to use when looking for an organization like yours. Or you can get one built especially for you. Paid Media Foundations.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Adam Sherk

DECEMBER 9, 2014

To find out, I used SimilarWeb PRO to pull 2014 YTD figures for 80 major news sites representing a cross-section of print, broadcast and digital news organizations. Related posts: Mobile Visits Account for 40% of All Traffic for Publishers. This is not intended to be a comprehensive list or a definitive ranking.

News 279

News Sites Publishing Data 279

agora pulse

MAY 1, 2019

FB5 marks a radical shift in how Facebook looks and operates, both on desktop and mobile. More importantly, how will these changes impact businesses and organizations depending on Facebook for reaching their audiences? Businesses and organizations today should be using Facebook Groups to foster audiences and build communities.

Facebook 165

Facebook Groups Groups Feedly 165

Oktopost

SEPTEMBER 15, 2022

How do you mobilize an entire organization to market for your brand? However, without marketing leading an employee advocacy initiative, and truly understanding the type of persona that defines your organization, you most likely will fail. How to mobilize an entire organization to be marketing for your brand.

B2B 117

B2B Apple Mobile Reputation 117

The Realtime Report

JANUARY 17, 2022

With everything in place, you should be able to see a boost in your search rankings, which means more organic traffic and leads. Focus On Mobile Advertising. Mobile usage is now more popular than ever and as a B2B company, it’s in your best interests to focus on mobile marketing.

B2B 113

B2B Strategy Marketing Mobile 113

Jon Loomer

APRIL 24, 2019

It’s a free tool ( described by my friend Andrew Foxwell ), “designed to help you visualize your entire sales funnel, understand the lifetime value of users, and see how your organic and paid strategies intersect.” But, how valuable are those interactions? Do these people buy from you?

Eventful 167

Eventful Facebook Analytics Aggregator 167

Oktopost

MAY 11, 2022

As a young person in technology, we often believe the product creates the value of an organization. Throughout the episode, Chris opens up about a former rebrand that happened to coincide with a magic quadrant where the organization he was leading at the time was being tracked. Catch all episodes here. Episode Summary.

Brands 146

Brands Content B2B Apple 146