Design Your Online Community for the Users, Not for the Organization

SocialFish

This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.

STUDY: The Business Impact of Online Communities

SocialFish

How do organizations track the impact of their online communities? How do they link the community to competitive advantage? On Competitive Advantage: For most organizations, competitive advantage means keeping existing customers.

Study 96

Trending Sources

How Social Is YOUR organization?

SocialFish

Some trivia for you: our first book, Humanize , was originally set to be titled “The Social Organization.” So take a look at your organization today. But are you a social organization? This will tell you if you really have a social organization.

Top 5 Twitter Management Tips for Non-Profit Organizations to Increase Followers Organically

SocialFish

The social media network isn’t just limited to commercial entities, but is also beneficial to a wide range of not-for-profit organizations who support various causes. The challenge for most organizations on Twitter lies in getting a good number of followers, and growing followers.

How Social Referrals Impact Your Organic Traffic

Convince & Convert

Social Media’s Role in Organic Traffic. Add value > Engage with your audience > Build relationships > Grow your community > Nurture relationships > Gain brand ambassadors (highlight to tweet). Analytics That Build Community.

What do you think about your community platform?

SocialFish

But where do community managers go when they’re getting ready to spend $10,000 or more per year for on-domain community software? Why isn’t there a Yelp specifically for community software? Let’s flex our community manager muscles to solve this problem.

How Purpose Will Power Future Online Communities

SocialFish

What if there was a way to create sustained engagement in communities and collaborative experiences that harnessed genuine motivation and strove for positive outcomes for participants? Purpose-Driven Communities. Tactical goals in the context of a community experience, yes.

The State of Community Management 2014

SocialFish

From the Community Roundtable comes the awesomest comprehensive report on communities. Those objective markers – developed in conjunction with members of TheCR Network – enable community teams to validate their approach and develop roadmaps.

Is your Organization Capable of Unorthodox Thinking?

SocialFish

Unless you can get your organization to challenge assumptions and think outside formulaic patterns and solutions, you cannot expect different results or steer it into a different future. Think about the product development process in most associations and other bureaucratic organizations.

The Complete Guide to Facebook Groups: How to Create a Group, Build a Community and Increase Your Organic Reach

Buffer Social

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. And more importantly, how do you build an engaged community in your Facebook Group? How to build an engaged community in your Facebook group.

Why the Future of Social Community is Omni-Social

Convince & Convert

The online community pendulum is swinging back. It’s no longer enough to rely on social networks for community infrastructure. Smart companies are now combining owned and rented community functions into a 1+1=3 scenario I call Omni-Social.

Monitoring What Others Are Saying About Your Organization

SocialFish

Part of managing your organization’s brand is being consistently aware of what others are saying about it. You can’t engage your audience or your market base if you can’t see your organization through their eyes. However, unless you monitor your organization, you won’t be able to react.

Marketing, community, support or all of the above?

Dave Fleet

While public relations practitioners were early out of the blocks on social, the last few years have seen a shift of budgets towards marketing organizations, and money talks – their role has become increasingly prevalent in social for many companies. Marketing, community or both?

NEW! Essentials of Online Community Management On-Demand Course

SocialFish

I’ve partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management.

Course 116

The State of Community Management 2015

SocialFish

The 2015 State of Community Management Report is out!! You know I look forward to this research every year and I’m excited to see communities definitely maturing this year. Strategy: Community-minded organizations must invest in people and systems, not just platforms.

How to Make Your Organization Seem More Human

SocialFish

You’d think in an era of social media, where we’re all so aware of what everyone else is doing, that it’d be simple to give your organization a human face. It encourages awareness of your organization on social media and addresses any potential disconnect.

All you need to know about organic reach on Facebook

SocialFish

But nonprofits who have worked hard to build community on their pages? Long version: Also known as the spin: Organic Reach on Facebook: Your Questions Answered – Facebook thinks there’s too much content so they are trimming it for us. Short version: Sigh.

Millennials and Transparency in Online Communities

SocialFish

This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.

Five Subtle Lessons from Great Community Managers

SocialFish

This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. 1) Managing a community takes more time than you think.

Is Your Online Community Changing with the Times?

SocialFish

This post originally appeared on the Higher Logic blog , where I’m posting an ongoing series related to Millennials and online community. And don’t forget that Higher Logic clients can have access to our Essentials of Online Community Management program at a special discount.

Membership as Living Community

SocialFish

Once upon a time I was an aspiring academic, doing field work in rural Greece and the US and publishing about communities that formed around ritual mourning and celebrations. I think this is why virtual communities resonated with me, in spite of my non-technical background.

HELP NEEDED: community managers for CiviliNation Survey

SocialFish

CiviliNation is a nonprofit education and research organization focused on advancing the full capability of individuals to communicate and engage in cyberspace in a responsible and accountable way. Are you a Community Manager? Open Community The Social Organization

12 Tips to Organize and Run a Tweetathon

Waxing UnLyrical

There are so many things I’ve learned during the course of this campaign – about blogger outreach, about measurement and analytics, about Facebook Groups, about community building – there are probably a ton of posts waiting to be written.

Guerilla Community-Building Group Provides Insight to Modernizing Your Organization

SocialFish

I recently discovered an emerging New York City community/organization called The Office Hero League that seems to be providing the same value to the members of their community that an association would provide.

Are you a community manager?

SocialFish

Are you an association/nonprofit community manager (or association exec with community management newly thrust upon you?). develop the skills to nurture (or troubleshoot) any online community. Here’s the program outline: WEEK 1: Planning for your community.

Should your online community be open or closed?

SocialFish

This post originally appeared on Online Community Results. We partner with OCR on many online community strategy and implementation projects – contact us if you need help with yours. Open spaces have the power to attract users and draw them deeper into the community.

Come for the content, stay for the community

SocialFish

Came across two slides decks on the same day that I thought were unexpectedly about the same thing – loyalty and community. Secrets of Great Communities And Community Managers from Leader Networks. Featured Open Community

Want to know how much Community Managers are paid?

SocialFish

The Community Roundtable’s Community Careers and Compensation Report 2015 is out! Treating strategy as a thing handed down to your managers makes them less effective – and cripples your community management. Key finding #3: Community pros are “movers and shakers.”.

The Case for Building a Fiercely Loyal Community

SocialFish

Based in Birmingham, Alabama, Sarah advises her international clients on how to build a thriving, successful community, how to increase social media effectiveness, and how to develop a remarkable online and offline business presence. So there you are: five ROI’s of a Fiercely Loyal Community.

Starting an Association Online Community? Five Tips for Building a Strong Foundation

SocialFish

This post originally appeared on the Online Community Results blog. ———– Recently, Ernie Smith wrote a good piece about starting online communities in Associations Now. 2 – BUILD A COMMUNITY FROM AN EXISTING BOND. What community managers?

Community design showcase: NTEN keeps it simple

SocialFish

This post originally appeared on Online Community Results. SocialFish and OCR partner on many online community strategy and implementation projects – contact us if you need help with yours. Let’s look at a few key parts of the community.

Online Community Manager Job Description

SocialFish

Here’s the best job description we’ve come across so far, courtesy of our friend Ben Martin at Online Community Results. We’re doing lots of cool work with Ben, who’s our go-to for outsourced community management. JOB DESCRIPTION: ONLINE COMMUNITY MANAGER.

5 Ways to Grow Your Instagram Following and Build Community

Convince & Convert

What’s the secret to building a thriving community on Instagram? And today, I’m going to show you some of my favorite strategies for creating an engaged and growing community on Instagram using some advanced tricks of the trade.

Change Management Is the Foundation of a Social Organization

SocialFish

He writes frequently in his social media blog and just finished writing his first social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organization which will be released in July 2011. The Social Organization

How to Grow Your B2B Facebook Community

Waxing UnLyrical

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation.

B2B 103

YOU’RE INVITED: Community Manager Appreciation Day, Washington DC #CMAD

SocialFish

Next Monday, January 26 is Community Manager Appreciation Day! Community is what we all do, and we’re passionate about it. Definitely check out what’s going on for CMAD this year, including 24 hours of Google+ hangouts and Community Manager Appreciation Awards, on the official website.

2013 State of Community Management Report Stresses Importance of Community Managers

SocialFish

Even though my current role is broader than community management, I’m still a community manager at heart and it’s still my passion. If you want to see value from online community, you need to invest in community management.

Using Online Community to Increase Member Retention

SocialFish

And of course I was excited to get a chance to talk about my favorite subject, online community, with my friend Josh Paul , in the session we presented yesterday, Using Online Community to Increase Member Retention. Two of these three can be addressed/alleviated with online community.

A Tale of Two Communities Part II – Salesforce.com

SocialFish

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community.

Five Lessons from Great Community Managers

SocialFish

I’ve been thinking about community management a lot lately. In our role as consultants for SocialFish, Maddie and I have talked to hundreds of community managers about what they do, how they do it, and the why behind it all. Our latest community management consulting package drills down into what we’ve learned and how to apply it. 1) Managing the community takes more time than you think. 2) Successful communities are indispensable.