Social Media Strategies Summit

MARCH 12, 2025

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. Fortunately, you can reach, engage, and even convert customers via social media.

Products 147

Products Social Media Brands How To 147

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most.

Social Media 126

Social Media Brands Reddit B2B 126

Sprout Social

APRIL 10, 2025

Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. This time, were spotlighting healthcare organizations who are paving the way for brands in regulated industries.

Organization 74

Organization Report Social Media Pharmaceuticals 74

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 124

Retail Social Media How To UGC 124

Oktopost

JULY 21, 2024

Let’s be radically transparent here: social media managers are exceptionally hard-working professionals. Here’s a non-exhaustive list of some of their responsibilities: writing content, creating graphics, managing an active community, monitoring analytics, and keeping up with the latest trends. The list just goes on.

Social Media Management 118

Social Media Management Products Social Media Tips 118

Social Media Strategies Summit

NOVEMBER 26, 2024

Crisis management is a fact of life for social media marketing teams. Meanwhile, at Broadridge, teams are split into pockets based on specialisms — organic, paid media, and paid social. Everyone does some monitoring in addition to that role,” explained Lauren Harbury, the brand’s Head of Social & Paid Media.

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Platform Strategy Team Issues 257

Social Media Strategies Summit

APRIL 9, 2025

Social media has always been a fast-moving channel, with no guarantees that what works today will still work tomorrow. But what are the biggest opportunities in social media right now AI? In the words of Jon-Stephen: The most important thing a social media manager can read is the room. Personalization?

Social Media 147

Social Media Lurker Marketing Team 147

Sherrilynne Starkie

APRIL 5, 2018

Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. Surprisingly, one of the most common roadblocks to social media success is a lack of strategy.

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Social Media Consultant Resources Curation 329

Hootsuite

NOVEMBER 4, 2024

Who is your social media audience, really? Done right, social media audience analysis goes beyond the basics. It can give you actionable insights to drive your social strategy. Key takeaways Social media audience analysis is about more than just demographics. What is social media audience analysis?

Analysis 108

Analysis Social Media HootSuite Sentiment 108

Sprout Social

APRIL 21, 2025

There truly is something out there for everyone, and its on social media somewhere. Social media culture is fed by niche communities built around specific interests. Niche communities like these have grown alongside social media, in part driven by the rise of micro-influencers and creators.

Communities 107

Communities Brands Reddit Travel 107

Hootsuite

JANUARY 3, 2025

Organic reach has been in decline for some time now, but social media holidays can help brands get a bit of a boost. Where do social media holidays come from? Some were declared by official organizations such as the United Nations. Some were declared by official organizations such as the United Nations.

Social Media 116

Social Media List HootSuite Hashtag 116

Sherrilynne Starkie

JANUARY 8, 2018

The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Community Management. Skills Why How.

Skills 334

Skills Social Media Sysomos Diagrams 334

Hootsuite

JANUARY 17, 2025

Key takeaways Social media advocacy is the practice of using social platforms to advance causes like charitable campaigns, connecting with political leaders, or driving social change. It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. In the U.S.,

Social Media 103

Social Media HootSuite How To Policies 103

Buffer Social

DECEMBER 10, 2024

OK, that’s a little dramatic — but a little planning ahead will go a long way in helping you map out your social media content for the coming months. Even if you don’t already have some fully fleshed-out social post ideas for the occasions, don’t sweat — just noting these dates is a great start.

Social Media 111

Social Media Meme Small Business Eventful 111

Ignite Social Media

MAY 21, 2025

Community management is no longer optional. Its the foundation of a healthy social presence and a major driver of long-term growth and yet it remains one of the most overlooked pieces of the social media puzzle. What Is Community Management? However, proactive efforts only go so far without strong reactive support.

Communities 78

Communities Loyalty FeedBurner MySpace 78

Sprout Social

JUNE 3, 2025

Niche communities are powerful because of their more exclusive nature. When brands understand the niche interests of their target audience, social media marketing becomes more authentic and impactful. What is a niche on social media? Niches involve a select subset of a broader audience.

Social Media 91

Social Media How To Hashtag Authentication 91

Sprout Social

JANUARY 24, 2025

Social media is where culture thrives. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Whether you’re a social media manager for a UK brand or a global powerhouse, the coming year is going to be a wild ride.

Trends 109

Trends Social Media Loyalty Authentication 109

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. — to promote your business and build a community. It also includes paid social media marketing, like running ads and influencer marketing. Conduct a social media audit 2.

Social Media 115

Social Media Strategy Marketing How To 115

Sprout Social

NOVEMBER 4, 2024

In today’s crowded social media landscape, social marketers know how challenging it can be to get their brand’s content to rise above the noise. But trying to identify relevant content for multiple social networks all the time is exhausting—and costly. What does this process look like in practice?

Social Media 122

Social Media Content Meme Social Networking 122

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

Social Media Management 277

Social Media Management Skills Social Media Metrics 277

Buffer Social

JANUARY 22, 2025

So, whether you're dreaming of becoming the next big TikTok star or building a meaningful community on LinkedIn, I've got you covered. Find your ‘why’ — and write it down What is motivating you to start building your presence on social media? Far more important than format is consistency.

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Social Media LinkedIn Instagram Platform 115

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. We’ve rounded up five key social media trends for 2023 to help you do that.

Trends 325

Trends Social Media UGC Marketing 325

Webbiquity SMM

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. LinkedIn is, of course, the top social media platform for B2B marketers.

Research 302

Research Report Social Media CPM 302

Hootsuite

OCTOBER 2, 2024

Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. If you’re feeling stressed over what you’re asked to accomplish with your budget for social media, know you’re not alone. What is a social media budget?

Social Media 114

Social Media HootSuite ROI How To 114

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. Social Media Marketing Becomes a Thing. According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Many brands struggled with social media early on.

B2B 350

B2B Influencer Social Media BuzzStream 350

Sprout Social

DECEMBER 12, 2024

Its time for a special edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout.

Social Media 93

Social Media Brands Transportation Meme 93

Social Media Strategies Summit

JANUARY 26, 2023

However, pages have seen a decline in organic reach in recent years, with the average organic Facebook Page post now seeing an engagement rate of just 0.07%. Another way to reach and engage audiences on Facebook is through Community Groups. What Is a Facebook Community Group (& Why Should You Care)?

Groups 246

Groups Groups Communities Engagement 246

Convince & Convert

AUGUST 29, 2024

Tap Into More Than Just Video Hosting YouTube is a multifaceted platform with a reach and influence that rivals traditional search engines and social media giants. A well-optimized video can continue to attract viewers organically as people search for specific topics, tutorials, or information relevant to your brand.

YouTube 141

YouTube B2B Reputation Organization 141

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. These numbers underline the pivotal role of social media in present-day consumer habits.

Retail 92

Retail Social Media How To UGC 92

Sprout Social

JUNE 3, 2025

By the end of this guide, youll know which Facebook KPIs actually move the needle, how to align them to your business goals and how to improve your social media performance. Why Facebook KPIs are valuable for Facebook marketing Facebook is still the largest social media network , with a staggering 3.07 billion users.

ROI 85

ROI Social Media CPA CPC 85

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

Advertising 287

Advertising Social Media Strategy Authentication 287

Social Media Strategies Summit

MARCH 18, 2021

If I asked you to tell me about social media marketing, you’d probably describe an e-commerce brand promoting its products. Or maybe a B2B company using social platforms to generate leads. But those aren’t the only use cases for social – far from it. FBI Little Rock. Department of Defense.

Social Media 280

Social Media Transportation Feed Feedly 280

Sprout Social

JANUARY 30, 2025

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance. Yes, you read that right.

Social Media 102

Social Media Marketing Banking Sports 102

Sprout Social

OCTOBER 11, 2024

The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. Sports figures—once separated from their fans by traditional media—have become our favorite influencers and mainstays in our feeds. Sports marketing isn’t new, but it does look different.

Sports 95

Sports Social Media Marketing Fashion 95

Hootsuite

DECEMBER 3, 2024

Social media measurement is all about using data to make informed decisions that support and align with business goals. In this post, we’ll explore how social measurement can drive real results for your business. What is social media measurement? What can social media measurement tell you about your brand?

Social Media 110

Social Media How To Metrics HootSuite 110

Social Media Strategies Summit

FEBRUARY 22, 2021

It’s practically impossible for a business to operate in today’s market without a social media presence. Despite this fact, many business owners and marketing teams are missing the experience or resources to internally manage their social media presence in a strategic way. Source: The CMO Survey. Source: Upwork.

Social Media Management 274

Social Media Management Social Media Price Consultant 274

Bill Hartzer

SEPTEMBER 29, 2023

RedKangaroo has launched the world’s first “Organic Growth” Marketing Platform utilizing the power of social media. Brad Nogle, Head of Ecommerce at HOP WTR, expressed enthusiasm about the platform, stating, “HOP WTR has a large community of super fans who love our product and brand.

Organization 166

Organization Platform Social Media Wireless 166