Social Media Today

NOVEMBER 14, 2024

Facebook's following Instagram's lead in making 'Views' its focus metric.

Metrics 181

Metrics Facebook Instagram 181

Jon Loomer

MAY 10, 2022

Facebook has added metrics that may prove helpful. In this post, I’ll help you find those metrics and understand what they all mean. Let’s go… Access the Metrics. ” You’ll see seven metrics… What the Metrics Mean. .” ” (This metric is in development). .”

Metrics 192

Metrics Facebook Advertising Report 192

Jon Loomer

APRIL 10, 2022

Have you ever noticed that metric totals in Facebook Ads Manager don’t appear? If one campaign reports on conversions within 7-day click and 1-day view while another reports based on 1-day click, Facebook will not attempt to add these metrics. You should now see totals for all metrics. What Can You Do?

Metrics 196

Metrics Facebook Campaign Issues 196

Jon Loomer

JANUARY 23, 2023

Meta has rolled out an update to ads metrics that you may have spotted in Ads Manager: Accounts Center Account. ” Wherever you’d see “people” — in a metric name or metric definition — you will now see Accounts Center Account. No new metrics. It looks like a typo, but it’s a thing.

Metrics 183

Metrics Cost Instagram Examples 183

Jon Loomer

MAY 23, 2023

Meta gives advertisers seemingly limitless metrics that can distract us. Simplify the key metrics that are most important. While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. There is no need to prioritize any metric over this group. Be careful.

Metrics 164

Metrics CPM Advertising CPC 164

Jon Loomer

OCTOBER 12, 2023

You need to use these three metrics if you run call ads… You can create ads to get people to call your business. There are three other metrics that you should follow for call ads. The post Three Metrics for Call Ads appeared first on Jon Loomer Digital. A CTA button will initiate a call to the number you provide.

Metrics 158

Metrics Eventful Engagement 158

Jon Loomer

OCTOBER 2, 2023

There’s a new Instagram metric in Ads Manager. At the time there didn’t appear to be an Ads Manager metric for this. You don’t need to optimize for Instagram Profile Visits to use this metric. The post New Instagram Metric in Ads Manager appeared first on Jon Loomer Digital. Check it out and let me know what you think!

Metrics 153

Metrics Instagram URL Campaign 153

Jon Loomer

OCTOBER 6, 2023

Ads Manager needs this custom metric. It adds five columns to EVERY CONVERSION metric. There’s got to be a better way… What if we could create a custom metric for this? There’s got to be a better way… What if we could create a custom metric for this? And it doesn’t just add five columns. What do you think?

Metrics 151

Metrics Eventful Features Report 151

Social Media Strategies Summit

APRIL 24, 2024

In turn, you’ll need to identify the Instagram metrics that significantly impact your desired business outcomes. This social media metric excludes all those other Instagram users who might stumble upon your content and focuses solely on the people who care about your brand enough to actually follow you. Why Does It Matter?

Metrics 139

Metrics Instagram Engagement Social Media 139

The Social Media Hat

APRIL 6, 2024

The post 7 Instagram Analytics Metrics Every Social Media Marketer Should Track appeared first on The Social Media Hat. Instagram analytics provide insights into your audience demographics, their most active times, and the type of content that resonates with them.

Metrics 140

Metrics Analytics Instagram Social Media 140

Jon Loomer

SEPTEMBER 19, 2024

Meta’s rolling out a new metric… Within Ads Manager, you may see this alert: You can now add Average Purchases Conversion Value to help you understand the purchase value generated by your ad campaigns. It’s a simple but helpful metric that is calculated by dividing the total purchase conversion value by the number of total purchases.

Metrics 114

Metrics Conversation Statistics Eventful 114

Social Media Today

MARCH 31, 2024

Some of the key considerations to measure your site performance.

Metrics 196

Metrics Analytics Google Sites 196

Social Media Today

OCTOBER 9, 2024

Some pointers for your social media marketing strategy.

Metrics 180

Metrics Social Media Marketing Strategy 180

Sprout Social

JULY 24, 2024

So you should stay on top of your customer engagement metrics to improve various aspects of your performance. This post breaks down some of the key metrics you need to track to understand customer engagement. Use this to find out the metrics that matter and how you can measure them. What are customer engagement metrics?

Metrics 94

Metrics Engagement List Survey 94

Social Media Today

JULY 25, 2022

Ensure you’re working towards the right content goals for your business with this listing.

Metrics 218

Metrics Content Marketing List 218

Social Media Today

OCTOBER 9, 2024

Some pointers for your social media marketing strategy.

Metrics 166

Metrics Social Media Marketing Strategy 166

Social Media Today

MARCH 31, 2024

Some of the key considerations to measure your site performance.

Metrics 189

Metrics Analytics Google Sites 189

Buffer Social

NOVEMBER 8, 2023

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). Then, to add a little nuance to the discussion, we’ll deep dive into the metrics that matter the most to several top content marketing teams (including Buffer’s).

Metrics 136

Metrics Content Marketing Newsletter 136

Social Media Today

SEPTEMBER 14, 2023

The accreditation will provide additional assurance on LinkedIn's data insights.

LinkedIn 193

LinkedIn Metrics Data 193

Webbiquity SMM

DECEMBER 22, 2020

Other metrics you may see include the countries, languages, etc. Once you’ve selected the hashtags to track, here’s a quick look at the metrics you should monitor. Hashtag Metrics to Monitor. While tracking them, look at metrics like hashtag popularity, the number of posts, and demographics.

Hashtag 236

Hashtag Analysis Campaign Social Media 236

Waxing UnLyrical

FEBRUARY 18, 2020

For many brands, the quantity of media coverage isn’t a valuable metric nor is the overall number of impressions. When companies attempt to measure media ROI, they tend to focus heavily on typical marketing/sales metrics like an increase in sales, web traffic and ultimately lead conversion. Social media metrics. Share of voice.

Data 253

Data Metrics Press Release ROI 253

Social Media Today

NOVEMBER 16, 2023

TikTok says that traditional ad measurement approaches fail to adequately credit the value of its ads.

Metrics 188

Metrics Conversation 188

Social Media Today

NOVEMBER 16, 2023

TikTok says that traditional ad measurement approaches fail to adequately credit the value of ads.

Metrics 174

Metrics Conversation 174

Social Media Today

SEPTEMBER 19, 2023

TikTok says that the majority of conversions generated by TikTok campaigns are not attributed to the app.

Campaign 179

Campaign Metrics Conversation 179

Social Media Strategies Summit

JULY 26, 2024

Platforms Supported Instagram Facebook LinkedIn Mastodon Pinterest Threads TikTok X/Twitter YouTube Key Features Get a top-level view of all your social media profiles, or drill down to track key engagement metrics for individual accounts. Access analytics on individual stories, posts, and hashtags. Save 20% by skipping the 30-day free trial.

Analytics 221

Analytics Social Media Tools Price 221

Webbiquity SMM

MAY 9, 2023

Each objective requires a different approach and set of metrics to track progress. These tools not only help in measuring brand awareness but also enable you to track metrics from multiple social networks, all in one place. Measurable: Determine the right set of metrics to use to measure progress toward and achievement of your goals.

Social Media 290

Social Media Tips Marketing HootSuite 290

Social Media Today

APRIL 2, 2024

Adam Mosseri says that engagement is a better metric to focus on.

Metrics 209

Metrics Instagram Engagement 209

Social Media Today

JUNE 23, 2024

Valuable metrics from X, but are enough brands still around for it to matter?

Activities 208

Activities Metrics Brands 208

Sherrilynne Starkie

JANUARY 29, 2018

In regular audits, a social media consultant will examine key performance indicators (costs, sales, customer satisfaction) alongside social media metrics (reach, engagement, conversions). It provides a competitive advantage and the agility to adjust campaigns and activities on the fly. Social media audits.

Consultant 347

Consultant Analytics Social Media Sysomos 347

Jon Loomer

MARCH 16, 2022

If you’re running a campaign for traffic, engagement, or awareness, the default metrics that you’ll see in Ads Manager will be related to those objectives. You can also add columns for custom events and custom conversions , but know that unique metrics aren’t available for them. Add Columns. Saved Columns.

Conversation 198

Conversation Facebook Metrics Eventful 198

Social Media Today

AUGUST 11, 2024

This listing provides a rundown of the current metrics. What does a ‘view’ actually represent on each social platform?

Platform 200

Platform Content Metrics List 200

Social Media Today

AUGUST 11, 2024

This listing provides a rundown of the current metrics. What does a ‘view’ actually represent on each social platform?

Platform 197

Platform Content Metrics List 197

Jon Loomer

JANUARY 24, 2023

If you aren’t familiar with the Inspect Tool , it featured some special metrics and charts specific to your ad set. You could select multiple metrics at once to see them tracked over time. You could select multiple metrics at once to see them tracked over time. Reach, like Frequency, is a common metric.

CPA 184

CPA Tools Metrics Overview 184

Social Media Today

JANUARY 17, 2023

The new format better aligns with Twitter's existing metrics, which is an improvement on the display.

Twitter 212

Twitter Metrics 212

Webbiquity SMM

NOVEMBER 15, 2022

Hone your ability to track and analyze metrics. A major component of a social media manager’s job is being attentive to numbers, tracking metrics like reach, engagement, click-through rates, and conversions. Agility is vital.

Social Media Management 250

Social Media Management Skills Social Media Metrics 250

Jon Loomer

FEBRUARY 1, 2023

I prefer the header row menu since it’s one less step to format the metric that I want. Previously (and post iOS 14 changes), you would get a total for conversions but you wouldn’t see how that metric broke down by placement. We could get breakdowns of surface-level metrics, but not conversions. This is super useful.

Facebook 206

Facebook Metrics Report Conversation 206

Social Media Today

MAY 13, 2022

Musk has questioned Twitter's fake account metrics, which may cause more complications in his Twitter takeover bid.

Twitter 211

Twitter Metrics Data Questions 211