Facebook relevance metrics are changing

Sherrilynne Starkie

Three new metrics are replacing it. There’s also and update on ‘potential reach’, and other metrics are going away. Facebook is replacing this value score with three new relevance metrics. Other metrics changes are being implemented throughout April 2019.

Monday Roundup: Email Metrics

Waxing UnLyrical

Email metrics can open your eyes to what works and what doesn’t. 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren’t). And while these fundamental metrics are important to note, there are actually a lot more to consider,” writes Bella Wu for HubSpot.

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How to Create Custom Metrics in Facebook Ads Reporting

Jon Loomer

Facebook Ads Manager and Ads Reporting have seemingly every metric possible. But sometimes, there’s a custom metric that isn’t there. You can now create custom metrics inside Facebook Ads Reporting. You may now with custom metrics. Create Your Custom Metric.

The 3 Most Valuable PR Metrics You’re Probably NOT Measuring

Waxing UnLyrical

However, there are some great PR attribution metrics that are often overlooked by PR professionals hidden away in most website analytics platforms like Google Analytics. BOOM, bottom-line metrics! But you can go even further with this metric. “If Guest Post by Brandon Andersen.

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics. Following is a list of 15 content marketing metrics that you should measure: 1. Guest Post by Brandon Brown.

Ignite Your Week: Facebook Updates Key Metrics

Ignite Social Media

Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week’s edition of Ignite Your Week. Facebook Updates Key Metrics. Watch Outs for Metrics Updates.

Facebook Ad Metrics Updates: Clarification and Removal

Jon Loomer

Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them. Let’s take a closer look… Labels on Metrics. Facebook metric among marketers, as an example for explaining estimated calculations.

Ignite Your Week: Facebook Updates Key Metrics

Ignite Social Media

Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week’s edition of Ignite Your Week. Facebook Updates Key Metrics. Watch Outs for Metrics Updates.

8 Vital Social Listening Metrics Matched to Business KPIs

Social Media Today

How can social listening metrics tie into your broader business goals? Here are some tips

Facebook Launches Cross-Account Reporting and Custom Ad Metrics

Social Media Today

Facebook has added some new data tracking options in Ad Manager, including cross-account reporting and custom metrics

3 Ways to Connect Paid Social to Business Metrics

Ignite Social Media

One of the most exciting advancements the social channels have made is the metrics associated with paid social ads. These metrics have evolved beyond impressions and likes into metrics that impact the business. Mapping Paid Social Metrics to the Customer Journey.

Social Media Metrics That Matter Based On Your Goals

Firebelly

We’re going back to the basics when it comes to understanding social media metrics. Knowing which metrics to focus on depends on your goals. Use these social media metrics as a guideline […]. School is officially in session.

Monday Roundup: Best Practices for Social Media Metrics

Waxing UnLyrical

This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling. Know the Difference Between Your Data and Your Metrics.

5 Essential Content Marketing Metrics to Measure

Social Media Today

Use these essential KPIs to better measure your marketing campaigns and improve overall performance

Facebook’s (Confusing) New Video Metric | Social You Should Know

Ignite Social Media

A week after the news broke that Facebook over-reported video view lengths, they release an updated metric in which average view length can actually be longer than the video itself. Facebook Updates Video Metrics, Continues to Confuse.

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them?

These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them?

Stop Focusing Strictly on These Vanity Metrics for Your Social Media Content

agora pulse

As a social media manager, you monitor key metrics on each platform. Or are you measuring empty metrics that don’t really matter? Stop worrying about these four vanity metrics, and start finding out what to monitor instead. What Are Vanity Metrics?

The Latest Facebook Performance Metrics; How Does Your Brand Compare?

Ignite Social Media

In 2017, Facebook introduces new metric: Zombie Reach” Video Content Reigns With Reach. Fan acquisition was a leading KPI up through 2014; however, as Facebook drastically cut organic reach and shifted focus on quality content and engagements it became a less important metric.

Facebook to Pay $40 Million in Settlement Over Inflated Video Metrics

Social Media Today

Facebook has reportedly reached a settlement in a case over its inflated video view metrics, the result of a series of errors on Facebook's part

10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

Some of the most important metrics for a successful business can not be found in the quantitative insights, likes and views. These metrics can only be felt, seen and heard via the people that are behind the avatars, video views, podcast listens, Facebook comments or Instagram likes.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more.

10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. 6-10: Additional Proven Metrics.

Getting to the Bottom of Metrics that Matter: Part 2

Waxing UnLyrical

Last week I walked you through the first four steps (IMHO) on refocusing your measurement efforts on metrics that matter. Useful metrics may not be the most important metrics to your boss. When you start to think about metrics that matter, please keep the above in mind.

3 Marketing Metrics for Savvy Content Marketers

Convince & Convert

Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Measuring metrics can actually become intimidatingly complex, especially for the inexperienced digital marketer.

5 Metrics to Monitor for Social Media Success

Social Media Today

What are the key metrics you need to track in social media marketing? While there's no universal answer, contributor Lucy Rendler-Kaplan provides her insights in this post

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands.

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands.

Leave measurement to your heart, not just metrics

Waxing UnLyrical

In every team, there are people who are named the key graphic designer, photographer, writer, strategist and metrics analyst. To motivate myself with metrics, I remind myself that I was horrible at Illustrator just two years ago. Measurement & Metrics Google Analytics

5 Important Facebook Metrics and How to Improve Them

Convince & Convert

Determining the success of your Facebook activity isn't hard—you just need to know where to look, and what your metrics are telling you. Social Media Strategy facebook marketing facebook metrics facebook strategy social media metrics social media strategy

Facebook Announces Changes to Ad Metrics, Including Removal of 10-Second Video Views

Social Media Today

Facebook's implementing some tweaks to its video metrics, including renaming several elements and removing 10-second video views

LinkedIn Improves Video Marketing Metrics via New Integration with Moat

Social Media Today

LinkedIn has announced a new integration with Moat analytics, which will provide more insight into video marketing performance on the platform

Happy 4th Birthday, #measurePR: The Queen of Metrics Returns!

Waxing UnLyrical

Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics. Media + Google Analytics + behavior metric on one dashboard #measurepr. Do you know what Feb. 2nd was?

The Social Media Metrics That Matter Most

Likeable

With all of the social media metrics out there, how do you know which ones to look at when measuring success? You will most likely look to optimize images and albums for post engagements or brand awareness (Facebook-only metric) across social. What metrics do you look at when reporting?

The 7 Most Commonly Misunderstood Marketing Metrics

Likeable

So, we’ve created this guide to the common questions you get about social metrics and how to answer them—soon, when you hear these kinds of utterances, you’ll know just what to say to get some clarity. Average Session Duration is maybe the most widely misunderstood metric of all time.

Are You Looking at the Best Marketing Metrics?

Convince & Convert

Complicating this further is evidence that channel marketers aren’t using the same metrics to measure success that their leaders do (highlight to tweet). Those are great, business-oriented, bottom-of-the-funnel metrics.

One Social Media Metric to Rule Them All

Visually SM

Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow some of Mr. Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest.