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It’s Time to Break Free from Your Vanity Metrics

Spin Sucks

This is why PR professionals stick to vanity metrics in spite of industry recommendations—anything more complicated makes us feel discomfort or fear. Iva Glavinic reminds us why ditching the PR vanity metrics pays off in the long run. The post It’s Time to Break Free from Your Vanity Metrics appeared first on Spin Sucks. Change is hard.

Vanity Metrics: Are They Here to Stay?

Spin Sucks

The psychology of vanity metrics for social media isn’t terribly complicated. But there’s more to vanity metrics than that. Here are three big reasons vanity metrics are so pernicious: As Jay said, they’re visible. The beauty and appeal of vanity metrics lie in their simplicity.

Content Marketing Survey Shows Marketers Still Behind in Metrics

Spin Sucks

The seventh annual content marketing survey from Content Marketing Institute and MarketingProfs shows marketers are still behind when it comes to metrics. The post Content Marketing Survey Shows Marketers Still Behind in Metrics appeared first on Spin Sucks.

Five Owned Media Metrics Every Communicator Should Track

Spin Sucks

Owned media is here to stay, which means every communicator must set benchmarks and goals for metrics to prove effectiveness. The post Five Owned Media Metrics Every Communicator Should Track appeared first on Spin Sucks.

10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. 6-10: Additional Proven Metrics.

Social Metrics, Digital Metrics, Brand Metrics, and the Difference

Simply Measured

Metrics like engagement, followers, and mentions are great awareness, or social, metrics. If your sole purpose as a social marketer is to drive greater awareness of your product and/or service, then these are the metrics you should primarily focus on.

Determine the Right Metrics for Your Content Marketing

Spin Sucks

Gini Dietrich helps you determine the right metrics to track. The post Determine the Right Metrics for Your Content Marketing appeared first on Spin Sucks. Part of the reason people claim blogging is dead is because they're not tracking effectiveness.

Four Metrics for Measuring Social ROI

Mindjumpers

But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? brands should focus more on qualitative metrics which are open to adjustments and improvements over time. Social media is all about interactions.

ROI 149

Facebook Announces Several Metrics Updates, Corrected Bugs

SocialTimes Facebook

Facebook Wednesday announced several metrics -related updates: corrections of several bugs that resulted in inaccurate data, increased third-party verification, more measurement solutions and an internal review process. This metric evaluates all posts produced by people via an app or website.

5 Important Facebook Metrics and How to Improve Them

Convince & Convert

Determining the success of your Facebook activity isn't hard—you just need to know where to look, and what your metrics are telling you. Social Media Strategy facebook marketing facebook metrics facebook strategy social media metrics social media strategy

Performance Metrics: Why Your Team Doesn’t Measure Up

Spin Sucks

We talk about the importance of PR and performance metrics a lot here at Spin Sucks. Choosing the right PR metrics to measure , how to find the ROI of PR , and the importance of bringing it all together so your communications campaigns directly influence business goals.

Team 86

Monday Roundup: Measurement and Metrics

Waxing UnLyrical

5 Shifts to Fix Your Social Media Metrics. Why: Social media metrics aren’t about social media, they’re about business. The always brilliant Jay Baer shares excellent tips on improving social media metrics and the reporting thereof. Happy New Year!

Connect the Dots Between PR Metrics and Strategy

Spin Sucks

In communications, two of our biggest jobs are to 1) translate data and PR metrics into narratives; and 2) narratives into PR metrics. Every month, my communications team and I get together to fill in our monthly PR metrics dashboard. From Narrative to PR Metrics.

4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Waxing UnLyrical

How do you start to soothe your panicky conscience that is having an anxiety attack over being pulled into the AVE graveyard despite its best efforts, and start to complement your meaningful work with equally meaningful metrics?

Possibly the Most Important Metric of All: Your Gut

Waxing UnLyrical

The good news in all this (WHAT?!) – is that my concept of metrics of “success” are dramatically different than they have been in the past, when the world was equally shitty, and I went through equally (if not more) traumatic times.

3 Marketing Metrics for Savvy Content Marketers

Convince & Convert

Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Measuring metrics can actually become intimidatingly complex, especially for the inexperienced digital marketer.

Consumptions: The Hidden Facebook Engagement Metric

Firebelly

There is a less obvious — but equally important — engagement metric you can’t see by looking at your Facebook page or status updates alone. Gil C / Shutterstock.com Interactions — likes, comments, shares — are only half of the engagement story on Facebook.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more.

17 Pinterest Metrics Every Brand Should Track [Infographic]

Pamorama

Metrics Pinterest Social Media Social Media Marketing Infographics Pamorama has moved! Update your Reader now. This feed has moved to: [link] Please update your reader now with this changed subscription address to get my latest blog posts.

All of the Social Media Metrics That Matter

Sprout Social

Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics?

The Single Most Important Social Media Marketing Metric

Convince & Convert

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. The End of Vanity Metrics.

Facebook Metrics Update

Janet Fouts

Some important changes are taking place on Facebook around the way the site measures how popular and therefore worthy of being seen by your fans your posts are.

Monday Roundup: Email Metrics

Waxing UnLyrical

Email metrics can open your eyes to what works and what doesn’t. 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren’t). And while these fundamental metrics are important to note, there are actually a lot more to consider,” writes Bella Wu for HubSpot.

Facebook Announces More Metrics Fixes

SocialTimes Facebook

Facebook announced more metrics updates Friday, this time affecting estimated reach, Reactions counts on posts and a discrepancy involving its like and share buttons. Note that this tool does not reflect reach for campaigns that have already run, nor does it affect any other reach metrics.

How To Do Content Marketing Metrics Wrong

Convince & Convert

And this brings us to the problem with content marketing right now: Volume of content is not a content marketing success metric. If you are using content volume as a metric, you are celebrating that you made hundreds of videos. Image via BigStockPhoto.com.

4 Important Snapchat Metrics Your Brand Should Be Measuring

Convince & Convert

Fortunately, as we’ve built our Snapchat analytics tool, we’ve put together some of our findings from this year and distilled then into the four key metrics that will get you started. Make Time for Snapchat Metrics.

Cheat Sheet: Social Media Ad Metrics & Formulas

Firebelly

Here’s a handy cheat sheet for common social media ad metrics and the formulas used to derive them. This metric is often associated with website click ads. This metric is associated with promoted posts and sponsored updates. This metric is associated with website click ads.

Are You Looking at the Best Marketing Metrics?

Convince & Convert

Complicating this further is evidence that channel marketers aren’t using the same metrics to measure success that their leaders do (highlight to tweet). Those are great, business-oriented, bottom-of-the-funnel metrics.

5 metrics to track on Twitter

Akamai Marketing

But is number of users the best metric to track? Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. But here are a couple of metrics to monitor your Twitter efforts how you apply these metrics will be determined by your strategic goals. Here are 5 metrics to measure on Twitter. They aren’t the only metrics and.

3 Website Metrics to Watch Daily

Puzzle Marketer

What’s important about these metrics is that they aren’t the end game. These metrics below allow you to do that. Below are 3 key website metrics that I watch every day: Daily Visits (Google Analytics) – Although you’re thinking this is an obvious choice, you’d be surprised at how it’s overlooked. This metric will tell you a lot about the trends of the people visiting your site. What are your most important metrics?

5 Shifts to Fix Your Social Media Metrics

Convince & Convert

On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics.

When Metrics Lie

Spin Sucks

No one these days has the luxury of moving slowly, but we should be careful about drawing conclusions based on peak performance metrics alone. When Metrics Lie originally appeared on Spin Sucks on April 25, 2011. entrepreneur Measurement Metrics peak performance evaluation steve mckee

Measuring PR Success: Seven Metrics to Consider

Spin Sucks

Measuring PR Success: Seven Metrics to Consider originally appeared on Spin Sucks on September 19, 2011. Communication Measurement communication metrics eric wittke flames on fifth avenue free agents measuring PR PR metricsLast week Eric Wittke wrote a blog post on Flames on Fifth Avenue about the perception of the PR industry.

Twitter Adding Custom Filtering, Custom Metrics to Ads Manager

SocialTimes Twitter

Lee offered details on two of the most prominent new features, custom filtering and custom metrics: We’ll be adding new features in Ads Manager over the next couple of months. If that’s not enough, we’ve added custom metrics to help you more easily monitor metrics that matter most to you. Through custom metrics, you can create multiple presets to quickly view different reports in the dashboard.

The Most Overrated Social Media Metric

Convince & Convert

The most overrated social media metric is traffic from social outposts. The Social Media Metrics That Matter. Social Media Metrics pinterest social media measurement social media metric web analyticsDo you sell advertising on your website?

The New Social Metrics You Need to Know

Simply Measured

But that’s not the only new metric you should start incorporating in your social analytics arsenal. This metric is important to your brand because it shows you what you’re currently missing: most of the social sharing taking place around your brand. The New Metrics.

Are Blog Subscribers the Only Success Metric?

Spin Sucks

So, rather than getting caught up in subscriber-numbers as a metric of “success,” look back at the lists above, rediscover why you started writing in the first place, and be true to your school. Today’s guest post is by Jayme Soulati . If your blog was ranked (how does that even happen?)

8 Metrics You Should Keep Your Eyes On

Small Business Mavericks

Here are 8 key metrics you should keep an eye on and know off the top of your head. In some niches, this metric is even more important. Return on Investment – More than anything else, this metric tells you how you are profiting from your online investment. Tracking & Analytics facebook metrics search engines Social Media Twitter How do you know if you’re improving if you don’t measure anything?

The Real Truth About Social Media Metrics

Convince & Convert

» Jay Today TV chuck hemann Social Media Measurement social media metrics tom webster Recently, I launched a brand-new video podcast called Jay Today. I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life.

Facebook Adds Guide, Heatmap Features for 360 Video; New Video Metrics

SocialTimes Facebook

It’s all video, all the time at Facebook, as the social network Wednesday introduced two tools for publishing 360-degree videos , Guide and Heatmap, along with new video metrics in Page Insights.