Facebook relevance metrics are changing
APRIL 4, 2019
Three new metrics are replacing it. There’s also and update on ‘potential reach’, and other metrics are going away. Facebook is replacing this value score with three new relevance metrics. Facebook is also removing an additional seven ad metrics and is replacing them with smarter ones. For example, the new ‘posts saved’ metric will show how many people have saved an ad. Other metrics changes are being implemented throughout April 2019.