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The ultimate list of customer engagement metrics to monitor

Sprout Social

So you should stay on top of your customer engagement metrics to improve various aspects of your performance. This post breaks down some of the key metrics you need to track to understand customer engagement. Use this to find out the metrics that matter and how you can measure them. What are customer engagement metrics?

Metrics 120
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Facebook Switches to ‘Views’ as Its Primary Metric

Social Media Today

Facebook's following Instagram's lead in making “Views” its focus metric.

Metrics 197
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How Sprout’s social team measures Owned Media Value (and other ROI metrics that matter)

Sprout Social

Our methodology centers on a metric youre probably familiar with: paid social Cost Per Mille (CPM), AKA the cost an advertiser pays for one thousand impressions. To gain a more comprehensive understanding of the value generated by our organic social content, Sprout Social tracks several key metrics.

ROI 84
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Top 10 Instagram Metrics You Should Be Tracking

Social Media Strategies Summit

In turn, you’ll need to identify the Instagram metrics that significantly impact your desired business outcomes. This social media metric excludes all those other Instagram users who might stumble upon your content and focuses solely on the people who care about your brand enough to actually follow you. Why Does It Matter?

Metrics 195
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10 HR Metrics for 2025: HR Data Toolkit

The right HR metrics can illuminate hidden trends, justify decisions to the C-suite, and give you an edge in this unpredictable economy. Download Paycor’s guide and learn how to calculate your: Cost-per-Hire Total Financial Impact of Absences Voluntary Turnover Rate And more!

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New Metric: Average Purchases Conversion Value

Jon Loomer

Meta’s rolling out a new metric… Within Ads Manager, you may see this alert: You can now add Average Purchases Conversion Value to help you understand the purchase value generated by your ad campaigns. It’s a simple but helpful metric that is calculated by dividing the total purchase conversion value by the number of total purchases.

Metrics 157
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Facebook Switches to ‘Views’ As its Primary Metric

Social Media Today

Facebook's following Instagram's lead in making 'Views' its focus metric.

Metrics 176
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10 HR Metrics to Track in 2024

Discover the power of HR metrics. Get insights into key metrics like Time-to-Fill, Cost-per-Hire, and Turnover Rate. Master recruiting, control skyrocketing labor costs, and reduce turnover rates. Equip your business for success in 2024.