Sherrilynne Starkie

APRIL 4, 2019

Three new metrics are replacing it. There’s also and update on ‘potential reach’, and other metrics are going away. Facebook is replacing this value score with three new relevance metrics. Facebook is also removing an additional seven ad metrics and is replacing them with smarter ones. For example, the new ‘posts saved’ metric will show how many people have saved an ad. Other metrics changes are being implemented throughout April 2019.

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Metrics Facebook Compete Examples 181

Waxing UnLyrical

AUGUST 10, 2015

Email metrics can open your eyes to what works and what doesn’t. 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren’t). And while these fundamental metrics are important to note, there are actually a lot more to consider,” writes Bella Wu for HubSpot. Email Marketing: Campaign Analysis, Metrics, Best Practices. Why: All the metrics in the world won’t help if your email list is not up to par.

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Metrics Hubspot ROI Consultant 182

Social Media Today

SEPTEMBER 21, 2020

Facebook is testing a new listing of hashtag usage metrics within the post composer, providing more context of the broader on-platform discussion

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Hashtag Metrics Platform List 170

Waxing UnLyrical

NOVEMBER 30, 2018

The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics. Following is a list of 15 content marketing metrics that you should measure: 1. Guest Post by Brandon Brown.

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Social Media Today

JUNE 8, 2020

Ensure you're tracking the right metrics that align with your business success - here are some tips

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Waxing UnLyrical

JANUARY 5, 2015

5 Shifts to Fix Your Social Media Metrics. Why: Social media metrics aren’t about social media, they’re about business. The always brilliant Jay Baer shares excellent tips on improving social media metrics and the reporting thereof. here are some great suggestions from Laura Click as to how to start to tie your social media metrics to business goals. PR Pro’s Guide to Metrics and Measurement: Q&A with Shonali Burke. Happy New Year!

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Social Media Today

JULY 9, 2020

YouTube's adding a new metric to provide more transparency over how much money creators are making from their videos

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Metrics YouTube Video 164

Ignite Social Media

APRIL 9, 2019

Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week’s edition of Ignite Your Week. Facebook Updates Key Metrics. Watch Outs for Metrics Updates. The post Ignite Your Week: Facebook Updates Key Metrics appeared first on Ignite Social Media Agency. Relevancy Score. Today we’re going to talk about Facebook’s new relevancy scores, their new ranking.

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Metrics Compete Facebook Engagement 87

Jon Loomer

AUGUST 3, 2020

Facebook offers dozens of metrics to measure performance within Ads Manager. But, what if those metrics aren’t good enough? Facebook now allows you to add columns for your custom metrics in Ads Manager. Let’s walk through where you’ll find custom metrics in Ads Manager, how to create them, and how you might use them. Locate Custom Metrics. ” To the right of the search box, click the link that reads “Create Custom Metric.”

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Metrics Construction How To Report 110

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them?

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Waxing UnLyrical

AUGUST 24, 2015

This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. Why: “There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI,” says Taylor Nelson in this Business 2 Community post that shows you how to differentiate “between the metrics that are vanity and useful.”

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Metrics Social Media B2B Compete 194

Ignite Social Media

APRIL 9, 2019

Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week’s edition of Ignite Your Week. Facebook Updates Key Metrics. Watch Outs for Metrics Updates. The post Ignite Your Week: Facebook Updates Key Metrics appeared first on Ignite Social Media Agency. Relevancy Score. Today we’re going to talk about Facebook’s new relevancy scores, their new ranking.

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Ignite Social Media

OCTOBER 10, 2016

A week after the news broke that Facebook over-reported video view lengths, they release an updated metric in which average view length can actually be longer than the video itself. Facebook Updates Video Metrics, Continues to Confuse. Trying to recover from faulty reporting, Facebook introduced a video metric called ‘ average watch time ’. It will be interesting to see if these updated metrics will appease brands, or just confuse everybody.

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Metrics Video Facebook Survey 111

Social Media Today

DECEMBER 7, 2019

Facebook has added some new data tracking options in Ad Manager, including cross-account reporting and custom metrics

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Metrics Report Data Facebook 124

Social Media Today

JULY 17, 2019

How can social listening metrics tie into your broader business goals? Here are some tips

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Metrics Tips 131

Audiense

FEBRUARY 12, 2020

A view held by Quentin Gressien , a partner at The Metrics Factory , a consulting firm based in Paris which operates on the mantra: Wake up your audience !

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Metrics Consultant Brands Content 126

Ignite Social Media

FEBRUARY 8, 2019

One of the most exciting advancements the social channels have made is the metrics associated with paid social ads. These metrics have evolved beyond impressions and likes into metrics that impact the business. We will evaluate a few ways to connect those paid media results to business metrics. Mapping Paid Social Metrics to the Customer Journey. Mapping these metrics is the first step to understanding how to connect your paid social to business metrics.

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Metrics B2B Analytics Conversation 90

Firebelly

AUGUST 12, 2019

We’re going back to the basics when it comes to understanding social media metrics. Knowing which metrics to focus on depends on your goals. Use these social media metrics as a guideline […]. The post Social Media Metrics That Matter Based On Your Goals appeared first on Social Media Marketing Agency | Firebelly Marketing. School is officially in session. This is why it’s so important to have clearly defined goals going into your social media marketing strategy.

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Metrics Guidelines Social Media Strategy 120

Jon Loomer

SEPTEMBER 16, 2019

Facebook Ads Manager and Ads Reporting have seemingly every metric possible. But sometimes, there’s a custom metric that isn’t there. If you’re like most advertisers, you export your stats into a spreadsheet, create a new column, and use formulas to generate this new metric. You can now create custom metrics inside Facebook Ads Reporting. You may now with custom metrics. Custom Metrics: Getting Started. Create Your Custom Metric.

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Social Media Today

SEPTEMBER 13, 2018

What are the key metrics you need to track in social media marketing? While there's no universal answer, contributor Lucy Rendler-Kaplan provides her insights in this post

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Metrics Social Media Marketing 168

Social Media Today

JULY 10, 2019

Use these essential KPIs to better measure your marketing campaigns and improve overall performance

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Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands.

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Metrics Engagement Social Media Small Business 78

agora pulse

MAY 31, 2018

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them? I’ve talked with many business owners and marketing managers, and a large percentage rarely look past high-level metrics. Which Metrics Is Facebook Getting Rid of? The redundant metrics.

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Metrics Facebook Aggregator API 103

Ignite Social Media

FEBRUARY 9, 2017

In 2017, Facebook introduces new metric: Zombie Reach” Video Content Reigns With Reach. Fan acquisition was a leading KPI up through 2014; however, as Facebook drastically cut organic reach and shifted focus on quality content and engagements it became a less important metric. The post The Latest Facebook Performance Metrics; How Does Your Brand Compare? More often than not Facebook plays a significant role in a brand’s social strategy.

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Metrics Brands Facebook Sample 118

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. You’ll get all the standard metrics: engagement rates, follower stats, Stories data, et cetera.

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Metrics Analytics HootSuite Hashtag 97

Jon Loomer

FEBRUARY 25, 2018

Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them. Let’s take a closer look… Labels on Metrics. In an attempt that Facebook says improves transparency, certain metrics will be labeled as “estimated” or “in development.” Facebook says that estimated metrics are “calculated based on sampling or modeling,” and are therefore “hard to precisely quantify.”

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Metrics Sample Samples Cost 119

Webbiquity SMM

SEPTEMBER 16, 2013

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Just as a pilot needs instruments to fly accurately and safely, marketers need a broad set of interim metrics to measure their overall web presence and activities. Here are the five metrics and why each is indeed not “worthless.”

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Metrics Marketing GPS Class 184

Waxing UnLyrical

JULY 29, 2016

Last week I walked you through the first four steps (IMHO) on refocusing your measurement efforts on metrics that matter. And one of the points I made was this: You need to identify what specifically you’re going to track via your “supplementary” measurement program, so that you can actually show your boss an alternative way of looking at things, and metrics that actually make sense. Useful metrics may not be the most important metrics to your boss.

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Metrics Banking Organization ROI 129

Small Business Mavericks

JUNE 29, 2011

Those are the ones who are your true actionable metrics. Therefore, it’s not a metric. Pay only for a response metric. Tracking & Analytics clickthroughs metrics qualified reach reachIt seems that most marketers are still counting clickthroughs as if that is all that matters. While clickthroughs can tell a lot about your content and your visitors, I like the idea of counting “heads that performed a specific action.&#. It’s called Qualified Reach.

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Metrics Buy Newsletter Sites 133

agora pulse

JUNE 11, 2019

As a social media manager, you monitor key metrics on each platform. Or are you measuring empty metrics that don’t really matter? Stop worrying about these four vanity metrics, and start finding out what to monitor instead. What Are Vanity Metrics? Vanity metrics are numbers that make a brand look good on the surface. Those empty metrics are some of the easiest and most common numbers to feature in your social media reports.

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Metrics Social Media Content Report 111

Jenn's Trends

AUGUST 16, 2017

Instead, to care or not to care is the question when it comes to Instagram metrics. The post Which Instagram Metrics Really Matter? To be or not to be… that is not the question today. Like all social media, there are plenty of things we can choose to monitor, track, and claim as successful marketing. And, yet, we often find ourselves scrambling […]. appeared first on Jenn's Trends.

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Metrics Instagram Trends Questions 91

Convince & Convert

MARCH 28, 2016

When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. The metrics you’ll want to track will actually be dependent on your most important goals for a project or campaign. 6-10: Additional Proven Metrics. What: These metrics depend on where people were immediately before arriving at your site.

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Metrics Marketing Sentiment Overview 91

Social Media Today

SEPTEMBER 19, 2020

Here are 6 key metrics to help you calculate and track the returns, and justify the investment Struggling to quantify the ROI of your digital events?

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Metrics Eventful ROI 166

Waxing UnLyrical

JULY 27, 2016

In every team, there are people who are named the key graphic designer, photographer, writer, strategist and metrics analyst. To motivate myself with metrics, I remind myself that I was horrible at Illustrator just two years ago. So if I could improve on that, I can learn metrics as well. Just like anything in life, don’t let metrics bring you down. Twitter Leave measurement to your heart, not just metrics. Measurement & Metrics Google Analytics

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Metrics Campaign Journal iPhone 144

Social Media Today

JANUARY 10, 2019

There are many other metrics worth knowing, some of which are more actionable and therefore critical for your business Analyzing email marketing campaigns doesn't end with looking at the average open and click-through rates.

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Metrics Campaign Marketing 127

Convince & Convert

SEPTEMBER 28, 2015

Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Measuring metrics can actually become intimidatingly complex, especially for the inexperienced digital marketer. So, with that in mind, here’s a list of some important content marketing metrics to keep an eye on. Use your bounce rate metrics to find the flaws in your website.

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Metrics Content Marketing Campaign 121

Small Business Mavericks

JULY 3, 2014

Have you seen that post on Moz about One Content Metric To Rule Them All ? I bet Trevor Klein is a Tolkien fan, but he also is a good communicator of the process Moz went through to combine the various metrics for their blog and create one, easily digested, almost-completely-automated scoring metric. But the most important takeaway from this very informative explanation (with a One Metric Template, no less) is the caution box he put into it after discussion in the comments.

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Metrics Analysis Template Templates 81

Waxing UnLyrical

FEBRUARY 7, 2014

Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics. Media + Google Analytics + behavior metric on one dashboard #measurepr. Happy 4th Birthday, #measurePR: The Queen of Metrics Returns! Twitter Facebook Google+ LinkedIn Happy 4th Birthday, #measurePR: The Queen of Metrics Returns! Do you know what Feb. 2nd was?

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Metrics ROI Consultant Resources 191

Pam Moore

APRIL 29, 2019

Some of the most important metrics for a successful business can not be found in the quantitative insights, likes and views. These metrics can only be felt, seen and heard via the people that are behind the avatars, video views, podcast listens, Facebook comments or Instagram likes. For me, this qualitative feedback matters more than any vanity metrics can quantitatively tell me. It's not a vanity metric managed with a bot on Instagram that will bring you success.

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Metrics Social Media Small Business Marketing 84

Janet Fouts

SEPTEMBER 8, 2013

Some important changes are taking place on Facebook around the way the site measures how popular and therefore worthy of being seen by your fans your posts are. We’ve been saying for years that the quality of the content your produce is more important than quantity, and it seems Facebook agrees. Edgerank , the algorithm Facebook previously used to measure value, is being revised. Now they’re calling it the “Newsfeed Algorithm” The old Edgerank was based on 3 elements.

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Metrics Facebook Feed Feedly 143

Hootsuite

JUNE 12, 2020

Learn how to measure Instagram Stories analytics and which metrics to track so you can optimize Stories to achieve your goals. Only basic Interaction and Discovery metrics are viewable. In addition to standard Instagram Story analytics, you can track Product Page Views and related metrics. Navigation metrics show you what’s working and what isn’t. Here’s how to measure Instagram Stories metrics like sticker taps, engagement rate, and more.

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Metrics Analytics Instagram Template 85

Social Media Today

APRIL 16, 2020

Facebook has added some new data points to its Ad Library listings to improve transparency and insight

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Library Metrics List Data 170

Pam Moore

NOVEMBER 21, 2018

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. If I were to only look at engagement as top metric for content success we would fail. However, many of the metrics that we track for success are happening behind the scenes with only metrics we can track.

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Metrics Engagement Social Media Small Business 60