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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

Meta gives advertisers seemingly limitless metrics that can distract us. Simplify the key metrics that are most important. While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. There is no need to prioritize any metric over this group. Be careful.

Metrics 166
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Three Metrics for Call Ads

Jon Loomer

You need to use these three metrics if you run call ads… You can create ads to get people to call your business. There are three other metrics that you should follow for call ads. The post Three Metrics for Call Ads appeared first on Jon Loomer Digital. A CTA button will initiate a call to the number you provide.

Metrics 160
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Ads Manager Needs This Custom Metric

Jon Loomer

Ads Manager needs this custom metric. It adds five columns to EVERY CONVERSION metric. There’s got to be a better way… What if we could create a custom metric for this? There’s got to be a better way… What if we could create a custom metric for this? And it doesn’t just add five columns. What do you think?

Metrics 153
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New Instagram Metric in Ads Manager

Jon Loomer

There’s a new Instagram metric in Ads Manager. At the time there didn’t appear to be an Ads Manager metric for this. You don’t need to optimize for Instagram Profile Visits to use this metric. The post New Instagram Metric in Ads Manager appeared first on Jon Loomer Digital. Check it out and let me know what you think!

Metrics 155
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The Facebook Ads Metrics That Matter

Jon Loomer

Part of the battle is knowing which Facebook ads metrics actually matter. Facebook does a good job of surfacing metrics that are relevant to your objective, but that’s not good enough for me. You can customize your columns in Ads Manager to include the metrics you care about most. I currently have 30 metrics in this setup.

Metrics 212
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Custom Events Can Break Custom Metrics

Jon Loomer

I love to use custom events , but this issue stumped me forever… I’ll add a custom event to a custom metric formula, and it’ll use a weird string of characters instead. It’s not just a display issue since the metric won’t calculate results. Other times the metric just loads and loads and never displays.

Metrics 113
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Example: How to Use Custom Metrics in Facebook Ads Manager

Jon Loomer

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I want to take a second look at custom metrics today and provide two specific examples of how I use them. What Are Custom Metrics? Where you create the custom metric doesn’t matter.

Metrics 214