Buffer Social

MAY 13, 2025

Think emails in your inbox, glitter on a Mother’s Day card, hot sauce… That applies to social media metrics, too.  Not all social media metrics are created equal, and which ones to focus on comes down to your specific social media goals. What are social media metrics?   You might be surprised to hear it.

Metrics 111

Metrics Social Media CPC Sentiment 111

Social Media Strategies Summit

APRIL 16, 2025

Explore Research, Metrics, and Monitoring If we really want to see organic reach, we need to know what’s working and what’s not, says Zack. And we can only do that by experimenting, by digging into the metrics, and by monitoring what other agencies are doing.

Collaboration 240

Collaboration Trends Social Media Organization 240

Oktopost

JANUARY 6, 2025

Built with feedback from B2B marketing leaders, Date Range Comparison is designed to help marketing teams master their metrics with actionable insights. To start comparing data, log into your Oktopost account , navigate to any Social BI dashboard, click on a date filter, and select Compare to to start mastering your metrics.

Comparison 62

Comparison B2B Metrics Report 62

Oktopost

OCTOBER 7, 2024

What are its benefits, and what are the key metrics to measure success? Here are some key metrics to consider: Impressions and Reach: Track how often your content appears on users’ feeds (impressions) and the number of unique users who see your content (reach). Why does LinkedIn stand out for brand communication?

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Jon Loomer

MARCH 10, 2025

You’ve used the performance goal to define one of these metrics as your priority. View conversion metrics. Top-of-Funnel Actions By “top-of-funnel actions,” I’m referring to optimizing for any other action that isn’t a purchase or lead.

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How To Report URL Eventful 183

Social Media Today

MAY 28, 2025

The added metrics include profile views from each update, as well as link clicks.

Analytics 148

Analytics LinkedIn Strategy Metrics 148

Hootsuite

JULY 26, 2024

Performance by post type: How different types of posts performed based on your chosen metric. Performance by post type: How different types of posts performed based on your chosen metric. Trending hashtags: A word cloud of the most-used hashtags from your competitors’ top posts based on your chosen metric. Key metrics.

Analysis 114

Analysis Social Media Tools HootSuite 114

Hootsuite

OCTOBER 7, 2024

You can set up custom timeframes, switch between networks — Instagram, Facebook, X, LinkedIn, and TikTok — and look up benchmarks for the following metrics: Profile impressions Profile reach Followers Audience growth rate Engagement rate Video views Posting frequency Clicks Saves … and more. You can also schedule automatic, regular reports.

Analytics 118

Analytics Social Media Tools HootSuite 118

Hootsuite

DECEMBER 3, 2024

Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals. Effective social measurement requires setting clear goals, selecting relevant metrics and using the right tool. What is social media measurement?

Social Media 110

Social Media How To Metrics HootSuite 110

Hootsuite

OCTOBER 16, 2024

Custom, seamless reports The best TikTok analytics tools let you track the exact metrics you need , all in one easy-to-use dashboard. Source: Facelift Data Studio Alongside competitor benchmarking, Facelift lets users pull more than 500 social media metrics for Facebook, Instagram, X, LinkedIn, YouTube, and Snapchat. Deep breath.

Analytics 114

Analytics Tools HootSuite Social Media Management 114

Sprout Social

DECEMBER 31, 2024

Weve outlined everything to look out for in influencer brand pitches, from metrics and optimized account bios to a unique POV, so you can start finding the right influencers for your brand. They usually include information like who an influencer is, their recent metrics and successes, and a proposed campaign idea.

Collaboration 101

Collaboration Influencer Brands Metrics 101

Buffer Social

FEBRUARY 17, 2025

It’s a visual representation of the key metrics that prove the impact of your social media efforts. Your job as a social media manager is to convert the raw data of social media metrics into something easily understandable for you, your team, and your executives. But how do you prove it? But that’s not all it is.

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Social Media How To Analytics Metrics 114

Sprout Social

NOVEMBER 19, 2024

Once you start finding an influencer make sure some, if not all, of the below metrics match with your business needs. Tracking metrics is a smart, data-driven way to create an influencer shortlist of people who match well with your brand. Check out their profiles, posts and engagement rates.

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Influencer How To Metrics Authentication 116

Sprout Social

DECEMBER 17, 2024

This is where your Threads metrics help you uncover key insights. Key Meta Threads metrics and analytics to track Threads give you access to several important performance insightsnot just on your content but that of other users. Here are some key Threads metrics to track in your analytics dashboard (also called Threads Insights).

Analytics 96

Analytics Metrics Patterns Report 96

Sprout Social

NOVEMBER 20, 2024

But in today’s data-driven world, where we can track everything from website clicks to conversions, is EMV still a relevant metric? While earned media value can provide valuable insights into the impact of your social media efforts, it isn’t the only metric that should be considered.

Process 107

Process ROI Metrics How To 107

Ignite Social Media

JANUARY 7, 2025

Better yet, you can track your channels performance through new metrics like interactions, story shares, and poll participation. Views Become Primary Metric Instagram cleaned up their analytics by making Views the main metric for everything. Instagrams even throwing in some best practices to help you maximize engagement.

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Features Instagram FeedBurner Hashtag 112

Buffer Social

MARCH 5, 2025

It outlines your social media goals and the metrics you use to measure your success. Jade explains how your success metrics will differ based on your overall goals with an example: “Your success metrics will depend on what your objectives are,” she says. Why do you need a social media marketing strategy?

Social Media 115

Social Media Strategy Marketing How To 115

Sprout Social

DECEMBER 20, 2024

Sprout Influencer Marketing empowers you to go beyond surface-level metrics like follower count and dive deep into the data to understand the true impact of your influencer collaborations. Go beyond vanity metrics and prove the value of your influencer marketing strategy with detailed reports and actionable insights.

Brands 127

Brands Content How To Authentication 127

Hootsuite

OCTOBER 30, 2024

Track your social media performance using metrics like engagement, reach, and sentiment to refine your strategy and improve your results. Metrics like likes, comments, shares, and time spent on your content reveal what types of social media posts resonate most with your audience. Reach and impressions. Reach and impressions.

Social Media Management 123

Social Media Management Social Media HootSuite Metrics 123

Buffer Social

DECEMBER 5, 2024

Buffer tracks essential metrics like: Total impressions Total engagement Follower growth Engagement rate and reach on specific posts Audience demographics Hashtag performance The difference? 3 cool features Customize reports by choosing from over 200 metrics and export them in PDF, Excel, or PowerPoint formats.

Analytics 106

Analytics Social Media Tools Price 106

Social Media Strategies Summit

JULY 26, 2024

Platforms Supported Instagram Facebook LinkedIn Mastodon Pinterest Threads TikTok X/Twitter YouTube Key Features Get a top-level view of all your social media profiles, or drill down to track key engagement metrics for individual accounts. Access analytics on individual stories, posts, and hashtags. Save 20% by skipping the 30-day free trial.

Analytics 263

Analytics Social Media Tools Price 263

Hootsuite

APRIL 23, 2025

Track the right metrics for your specific goals. Whether you’re aiming to grow followers, boost visibility, or deepen engagement, Threads provides focused metrics like engagement rate, top posts, and amplification rate to help you tailor your strategy. Threads analytics provide the demographic data and engagement metrics to help.

Analytics 92

Analytics HootSuite Metrics Template 92

Oktopost

OCTOBER 20, 2024

The immediate data collected through monitoring—like brand mentions, engagement metrics, and customer reactions—provides a foundation that can dictate patterns over time. Stay Consistent – Regularly track and review social media metrics to align with market trends and refine your strategy.

Sentiment 139

Sentiment B2B Patterns Analysis 139

Sprout Social

JANUARY 28, 2025

Youll also learn which metrics to keep an eye on, what they reveal about your content and how to use this information to build a larger, more engaged audience. Tap View insights at the bottom to see metrics for the selected Reel. Tap Reels to view performance metrics for all your videos. Heres how to access this data: 1.

Analytics 89

Analytics Instagram How To Metrics 89

Oktopost

JULY 25, 2024

The episode ends on a refreshing high note when she describes how she works with her team to establish relevant metrics for different campaigns and ensures that everyone on her team is aligned on what success looks like. By doing so, her team is effectively tracking and optimizing their efforts.

Automotive 96

Automotive Metrics B2B Apple 96

Sprout Social

JUNE 3, 2025

But sifting through dozens of Facebook metrics to connect the dots to ROI will make it harder to pinpoint actionable insights. Facebook KPIs are a group of high-impact metrics you use to measure your marketing success on the network. M easurable: Which metrics will tell you if you achieved the goal? What are Facebook KPIs?

ROI 85

ROI Social Media CPA CPC 85

Sprout Social

MAY 29, 2025

Social media ROI reports often present a challenge: a disconnect between available metrics and actual business impact. Social teams need to prove real business impact, but the metrics social networks traditionally surfacereach, click-through rates and impressionswerent designed for that purpose.

ROI 86

ROI Statistics Social Media UGC 86

Oktopost

DECEMBER 22, 2024

Our integration with Looker Studio allows Oktopost users to effortlessly pull Oktopost data and combine it with other marketing and business metrics to customize and visualize data in one place. How does the Looker Studio integration work? Getting started: How to set up the integration Setting up the Looker Studio integration is easy!

Social Media 118

Social Media API B2B Metrics 118

Hootsuite

OCTOBER 18, 2024

Key takeaways A social media marketing strategy outlines your goals, the tactics to achieve them, and the metrics you’ll use to track success. A social media strategy is a document outlining your social media goals, the tactics you will use to achieve them and the metrics you will track to measure your progress.

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Template Templates Social Media Strategy 112

Oktopost

JULY 30, 2024

Source Key Metrics to Track for Top of the Funnel Demand generation will reach many people who have no chance of becoming future customers. Source Key Metrics to Track for Middle of the Funnel The MOFU stage should refine marketing-qualified leads into sales-qualified leads (SQLs) and help leads who aren’t a good fit decide to move on.

B2B 117

B2B Cost Metrics Social Media Management 117

Social Media Today

APRIL 15, 2025

More assurance for those looking to use LinkedIn’s video ad options.

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LinkedIn Metrics Video 142

Oktopost

OCTOBER 30, 2024

She provides sharp insights on breaking down silos, optimizing go-to-market plans, and redefining metrics that drive growth and efficiency. She highlights the importance of shifting away from traditional metrics and adopting a more even revenue contribution model, providing the support teams need to succeed.

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Team Retail Metrics Apple 137

Sprout Social

SEPTEMBER 19, 2024

Optimize your influencer marketing campaigns by clearly defining key metrics and KPIs, and maintaining focus on them throughout the process. Reach and impressions Reach and impressions are common metrics for many social media campaigns, making them natural KPIs for influencer marketing as well.

Influencer 130

Influencer Campaign CPM Sentiment 130

Oktopost

AUGUST 6, 2024

Comprehensive View : Combine social listening conversations with social media metrics from diverse sources, offering a holistic perspective on your entire social marketing strategy. Key Benefits Competitive Analysis : Dive deep into competitor discussions and use these insights to refine your content strategy and positioning.

Report 127

Report Template Templates B2B 127

Oktopost

FEBRUARY 17, 2025

In this episode of Behind the Post, a seasoned pro shares how to use social media metrics to strengthen your strategy, how often to check them, and how to turn analytics into action. She shares the key metrics she tracks, how often she checks in on performance, and how she turns raw data into smarter content decisions.

Analytics 90

Analytics B2B How To Social Media Management 90

Sprout Social

DECEMBER 2, 2024

Track the engagement metrics of any influencer you might partner with, particularly for an industry-specific influencer or creator. Influencers for a YouTube campaign Several metrics are important for YouTube influencer marketing success, particularly subscriber counts, engagement rates‌ and watch time.

Influencer 116

Influencer Strategy Template Templates 116