It’s all video, all the time at Facebook, as the social network Wednesday introduced two tools for publishing 360-degree videos , Guide and Heatmap, along with new video metrics in Page Insights. MORE
Last week I walked you through the first four steps (IMHO) on refocusing your measurement efforts on metrics that matter. Useful metrics may not be the most important metrics to your boss. When you start to think about metrics that matter, please keep the above in mind. MORE
On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. MORE
Here are 8 key metrics you should keep an eye on and know off the top of your head. In some niches, this metric is even more important. Return on Investment – More than anything else, this metric tells you how you are profiting from your online investment. Tracking & Analytics facebook metrics search engines Social Media Twitter How do you know if you’re improving if you don’t measure anything? MORE
Facebook has announced several metrics that will give marketers better insights into user engagement with their ads and page. These metrics will roll out over the coming weeks, though no specific timetable was provided. This may be the most useful addition of the new metrics. MORE
Metrics Pinterest Social Media Social Media Marketing Infographics Pamorama has moved! Update your Reader now. This feed has moved to: [link] Please update your reader now with this changed subscription address to get my latest blog posts. MORE
Facebook Wednesday announced several metrics -related updates: corrections of several bugs that resulted in inaccurate data, increased third-party verification, more measurement solutions and an internal review process. This metric evaluates all posts produced by people via an app or website. MORE
Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Measuring metrics can actually become intimidatingly complex, especially for the inexperienced digital marketer. MORE
But is number of users the best metric to track? Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. But here are a couple of metrics to monitor your Twitter efforts how you apply these metrics will be determined by your strategic goals. Here are 5 metrics to measure on Twitter. They aren’t the only metrics and. MORE
This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling. Know the Difference Between Your Data and Your Metrics. MORE
Facebook announced more metrics updates Friday, this time affecting estimated reach, Reactions counts on posts and a discrepancy involving its like and share buttons. Note that this tool does not reflect reach for campaigns that have already run, nor does it affect any other reach metrics. MORE
I believe 2014 is going to be a banner year for social media traffic and social media metrics. If you’ve been paying attention to the rise of social media in the past few years, then you know that Facebook has risen to be the No. 1 site online, and you may know that social media traffic has been on a steady rise, as well. In fact, some websites are now reporting that they are receiving more traffic from social media than from search engines. MORE
Metrics like engagement, followers, and mentions are great awareness, or social, metrics. If your sole purpose as a social marketer is to drive greater awareness of your product and/or service, then these are the metrics you should primarily focus on. MORE
Lee offered details on two of the most prominent new features, custom filtering and custom metrics: We’ll be adding new features in Ads Manager over the next couple of months. If that’s not enough, we’ve added custom metrics to help you more easily monitor metrics that matter most to you. Through custom metrics, you can create multiple presets to quickly view different reports in the dashboard. MORE
5 Shifts to Fix Your Social Media Metrics. Why: Social media metrics aren’t about social media, they’re about business. The always brilliant Jay Baer shares excellent tips on improving social media metrics and the reporting thereof. Happy New Year! MORE
Digital metrics increasingly define us, creating a new way to value each other and ourselves. Big data, sensors and algorithms will fuel a new wave of vanity metrics that will further refine self-identity. In business, this metric based reality is inescable. Are You a Metric? MORE
When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. 6-10: Additional Proven Metrics. MORE
Email metrics can open your eyes to what works and what doesn’t. 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren’t). And while these fundamental metrics are important to note, there are actually a lot more to consider,” writes Bella Wu for HubSpot. MORE
The good news in all this (WHAT?!) – is that my concept of metrics of “success” are dramatically different than they have been in the past, when the world was equally shitty, and I went through equally (if not more) traumatic times. MORE
Some important changes are taking place on Facebook around the way the site measures how popular and therefore worthy of being seen by your fans your posts are. MORE
And this brings us to the problem with content marketing right now: Volume of content is not a content marketing success metric. If you are using content volume as a metric, you are celebrating that you made hundreds of videos. Image via BigStockPhoto.com. MORE
Here’s a handy cheat sheet for common social media ad metrics and the formulas used to derive them. This metric is often associated with website click ads. This metric is associated with promoted posts and sponsored updates. This metric is associated with website click ads. MORE
In this post I’d like to highlight some of the key metrics for publishers to focus on. Primary Success Metrics. YoY natural search referrals – this simple and straightforward metric is the #1 measuring stick for news and content sites. Secondary Metrics. MORE
Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. MORE
But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? brands should focus more on qualitative metrics which are open to adjustments and improvements over time. Social media is all about interactions. MORE
Enough has been said about Klout , high scores and their deficiencies, as well quantifiable metrics in general. Reality Social Media barrack obama community influence klout metricsKlout only gives President Barack Obama an Influence Score of 48. MORE
With social media sites like Facebook, Twitter and even Pinterest, you have plenty metrics to measure the success of your campaigns. Thankfully there are some Instagram metrics you can (and should) track to measure your efforts. What this metric tells you: How engaging is your content. MORE
Complicating this further is evidence that channel marketers aren’t using the same metrics to measure success that their leaders do (highlight to tweet). Those are great, business-oriented, bottom-of-the-funnel metrics. MORE
» Jay Today TV chuck hemann Social Media Measurement social media metrics tom webster Recently, I launched a brand-new video podcast called Jay Today. I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. MORE
But that’s not the only new metric you should start incorporating in your social analytics arsenal. This metric is important to your brand because it shows you what you’re currently missing: most of the social sharing taking place around your brand. The New Metrics. MORE
How do you start to soothe your panicky conscience that is having an anxiety attack over being pulled into the AVE graveyard despite its best efforts, and start to complement your meaningful work with equally meaningful metrics? MORE
The most overrated social media metric is traffic from social outposts. The Social Media Metrics That Matter. Social Media Metrics pinterest social media measurement social media metric web analyticsDo you sell advertising on your website? MORE
Fortunately, as we’ve built our Snapchat analytics tool, we’ve put together some of our findings from this year and distilled then into the four key metrics that will get you started. Make Time for Snapchat Metrics. MORE
Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice&# is a useless PR metric. Are media impressions a useless metric? MORE
Determining the success of your Facebook activity isn't hard—you just need to know where to look, and what your metrics are telling you. Social Media Strategy facebook marketing facebook metrics facebook strategy social media metrics social media strategy MORE
Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics? MORE
There are hundreds if not thousands of metrics you can track in social media. I’m pretty vocal that if you’re measuring fans and follower growth as a primary metric that you are making a mistake. This is a primary metric just like how marketing tracks new leads in the funnel. MORE
There is a less obvious — but equally important — engagement metric you can’t see by looking at your Facebook page or status updates alone. Gil C / Shutterstock.com Interactions — likes, comments, shares — are only half of the engagement story on Facebook. MORE
We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. The End of Vanity Metrics. MORE
What’s important about these metrics is that they aren’t the end game. These metrics below allow you to do that. Below are 3 key website metrics that I watch every day: Daily Visits (Google Analytics) – Although you’re thinking this is an obvious choice, you’d be surprised at how it’s overlooked. This metric will tell you a lot about the trends of the people visiting your site. What are your most important metrics? MORE
If you don’t have a benchmark for your company’s KPIs, it’s impossible to know whether your efforts are improving or stagnating — or how a bump in specific metrics reflects overall business success. The wealth of information available to social media marketing practitioners is staggering. MORE
Metrics Related Topics 
Convince & Convert
MARCH 28, 2016
When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. 6-10: Additional Proven Metrics.
Waxing UnLyrical
JULY 29, 2016
Last week I walked you through the first four steps (IMHO) on refocusing your measurement efforts on metrics that matter. Useful metrics may not be the most important metrics to your boss. When you start to think about metrics that matter, please keep the above in mind.
Simply Measured
JANUARY 26, 2017
Metrics like engagement, followers, and mentions are great awareness, or social, metrics. If your sole purpose as a social marketer is to drive greater awareness of your product and/or service, then these are the metrics you should primarily focus on.
Waxing UnLyrical
JANUARY 5, 2015
5 Shifts to Fix Your Social Media Metrics. Why: Social media metrics aren’t about social media, they’re about business. The always brilliant Jay Baer shares excellent tips on improving social media metrics and the reporting thereof. Happy New Year!
Convince & Convert
SEPTEMBER 9, 2016
Determining the success of your Facebook activity isn't hard—you just need to know where to look, and what your metrics are telling you. Social Media Strategy facebook marketing facebook metrics facebook strategy social media metrics social media strategy
Convince & Convert
SEPTEMBER 28, 2015
Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Measuring metrics can actually become intimidatingly complex, especially for the inexperienced digital marketer.
Janet Fouts
SEPTEMBER 8, 2013
Some important changes are taking place on Facebook around the way the site measures how popular and therefore worthy of being seen by your fans your posts are.
Webbiquity SMM
SEPTEMBER 16, 2013
Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more.
Firebelly
JULY 14, 2014
There is a less obvious — but equally important — engagement metric you can’t see by looking at your Facebook page or status updates alone. Gil C / Shutterstock.com Interactions — likes, comments, shares — are only half of the engagement story on Facebook.
Pamorama
AUGUST 10, 2013
Metrics Pinterest Social Media Social Media Marketing Infographics Pamorama has moved! Update your Reader now. This feed has moved to: [link] Please update your reader now with this changed subscription address to get my latest blog posts.
Convince & Convert
MAY 2, 2016
We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing. The End of Vanity Metrics.
Waxing UnLyrical
AUGUST 10, 2015
Email metrics can open your eyes to what works and what doesn’t. 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren’t). And while these fundamental metrics are important to note, there are actually a lot more to consider,” writes Bella Wu for HubSpot.
Mindjumpers
JANUARY 25, 2013
But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? brands should focus more on qualitative metrics which are open to adjustments and improvements over time. Social media is all about interactions.
Convince & Convert
SEPTEMBER 22, 2015
And this brings us to the problem with content marketing right now: Volume of content is not a content marketing success metric. If you are using content volume as a metric, you are celebrating that you made hundreds of videos. Image via BigStockPhoto.com.
Sprout Social
OCTOBER 24, 2016
Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics?
Convince & Convert
DECEMBER 7, 2015
Fortunately, as we’ve built our Snapchat analytics tool, we’ve put together some of our findings from this year and distilled then into the four key metrics that will get you started. Make Time for Snapchat Metrics.
Sprout Social
MAY 9, 2017
With social media sites like Facebook, Twitter and even Pinterest, you have plenty metrics to measure the success of your campaigns. Thankfully there are some Instagram metrics you can (and should) track to measure your efforts. What this metric tells you: How engaging is your content.
SocialTimes Facebook
DECEMBER 9, 2016
Facebook announced more metrics updates Friday, this time affecting estimated reach, Reactions counts on posts and a discrepancy involving its like and share buttons. Note that this tool does not reflect reach for campaigns that have already run, nor does it affect any other reach metrics.
Firebelly
FEBRUARY 29, 2016
Here’s a handy cheat sheet for common social media ad metrics and the formulas used to derive them. This metric is often associated with website click ads. This metric is associated with promoted posts and sponsored updates. This metric is associated with website click ads.
Akamai Marketing
JULY 28, 2011
But is number of users the best metric to track? Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. But here are a couple of metrics to monitor your Twitter efforts how you apply these metrics will be determined by your strategic goals. Here are 5 metrics to measure on Twitter. They aren’t the only metrics and.
Convince & Convert
FEBRUARY 12, 2015
Complicating this further is evidence that channel marketers aren’t using the same metrics to measure success that their leaders do (highlight to tweet). Those are great, business-oriented, bottom-of-the-funnel metrics.
Puzzle Marketer
AUGUST 14, 2012
What’s important about these metrics is that they aren’t the end game. These metrics below allow you to do that. Below are 3 key website metrics that I watch every day: Daily Visits (Google Analytics) – Although you’re thinking this is an obvious choice, you’d be surprised at how it’s overlooked. This metric will tell you a lot about the trends of the people visiting your site. What are your most important metrics?
Convince & Convert
NOVEMBER 17, 2014
On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics.
Jon Loomer
JUNE 30, 2017
Facebook has announced several metrics that will give marketers better insights into user engagement with their ads and page. These metrics will roll out over the coming weeks, though no specific timetable was provided. This may be the most useful addition of the new metrics.
Convince & Convert
MAY 5, 2012
The most overrated social media metric is traffic from social outposts. The Social Media Metrics That Matter. Social Media Metrics pinterest social media measurement social media metric web analyticsDo you sell advertising on your website?
SocialTimes Twitter
AUGUST 1, 2016
Lee offered details on two of the most prominent new features, custom filtering and custom metrics: We’ll be adding new features in Ads Manager over the next couple of months. If that’s not enough, we’ve added custom metrics to help you more easily monitor metrics that matter most to you. Through custom metrics, you can create multiple presets to quickly view different reports in the dashboard.
Small Business Mavericks
JANUARY 29, 2014
Here are 8 key metrics you should keep an eye on and know off the top of your head. In some niches, this metric is even more important. Return on Investment – More than anything else, this metric tells you how you are profiting from your online investment. Tracking & Analytics facebook metrics search engines Social Media Twitter How do you know if you’re improving if you don’t measure anything?
Convince & Convert
AUGUST 13, 2014
» Jay Today TV chuck hemann Social Media Measurement social media metrics tom webster Recently, I launched a brand-new video podcast called Jay Today. I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life.
Simply Measured
SEPTEMBER 7, 2016
But that’s not the only new metric you should start incorporating in your social analytics arsenal. This metric is important to your brand because it shows you what you’re currently missing: most of the social sharing taking place around your brand. The New Metrics.
Geoff Livingston
JANUARY 15, 2014
Digital metrics increasingly define us, creating a new way to value each other and ourselves. Big data, sensors and algorithms will fuel a new wave of vanity metrics that will further refine self-identity. In business, this metric based reality is inescable. Are You a Metric?
SocialTimes Facebook
AUGUST 10, 2016
It’s all video, all the time at Facebook, as the social network Wednesday introduced two tools for publishing 360-degree videos , Guide and Heatmap, along with new video metrics in Page Insights.
Small Business Mavericks
DECEMBER 30, 2013
I believe 2014 is going to be a banner year for social media traffic and social media metrics. If you’ve been paying attention to the rise of social media in the past few years, then you know that Facebook has risen to be the No. 1 site online, and you may know that social media traffic has been on a steady rise, as well. In fact, some websites are now reporting that they are receiving more traffic from social media than from search engines.
Koka Sexton
JANUARY 23, 2013
There are hundreds if not thousands of metrics you can track in social media. I’m pretty vocal that if you’re measuring fans and follower growth as a primary metric that you are making a mistake. This is a primary metric just like how marketing tracks new leads in the funnel.
Geoff Livingston
OCTOBER 30, 2011
Enough has been said about Klout , high scores and their deficiencies, as well quantifiable metrics in general. Reality Social Media barrack obama community influence klout metricsKlout only gives President Barack Obama an Influence Score of 48.
Meltwater
JULY 27, 2016
Everyone needs something to strive for to keep them on track. Key performance indicators (KPIs)… Read More.
Adam Sherk
MAY 1, 2012
In this post I’d like to highlight some of the key metrics for publishers to focus on. Primary Success Metrics. YoY natural search referrals – this simple and straightforward metric is the #1 measuring stick for news and content sites. Secondary Metrics.
Convince & Convert
SEPTEMBER 15, 2013
If you don’t have a benchmark for your company’s KPIs, it’s impossible to know whether your efforts are improving or stagnating — or how a bump in specific metrics reflects overall business success. The wealth of information available to social media marketing practitioners is staggering.
Waxing UnLyrical
AUGUST 24, 2015
This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling. Know the Difference Between Your Data and Your Metrics.
Justin Levy
JUNE 3, 2011
Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice&# is a useless PR metric. Are media impressions a useless metric?
Meltwater
JULY 30, 2017
No matter how large or small your marketing budget is, if you want to optimize… Read More.
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