Sherrilynne Starkie

APRIL 4, 2019

Three new metrics are replacing it. There’s also and update on ‘potential reach’, and other metrics are going away. Facebook is replacing this value score with three new relevance metrics. Facebook is also removing an additional seven ad metrics and is replacing them with smarter ones. For example, the new ‘posts saved’ metric will show how many people have saved an ad. Other metrics changes are being implemented throughout April 2019.

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Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I want to take a second look at custom metrics today and provide two specific examples of how I use them. What Are Custom Metrics?

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Jon Loomer

JANUARY 23, 2023

Meta has rolled out an update to ads metrics that you may have spotted in Ads Manager: Accounts Center Account. ” Wherever you’d see “people” — in a metric name or metric definition — you will now see Accounts Center Account. No new metrics.

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Jon Loomer

DECEMBER 1, 2021

Part of the battle is knowing which Facebook ads metrics actually matter. Facebook does a good job of surfacing metrics that are relevant to your objective, but that’s not good enough for me. You can customize your columns in Ads Manager to include the metrics you care about most.

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Waxing UnLyrical

AUGUST 10, 2015

Email metrics can open your eyes to what works and what doesn’t. 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren’t). And while these fundamental metrics are important to note, there are actually a lot more to consider,” writes Bella Wu for HubSpot. Email Marketing: Campaign Analysis, Metrics, Best Practices. Why: All the metrics in the world won’t help if your email list is not up to par.

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Awario

OCTOBER 3, 2022

Can you use social listening metrics for the evaluation of your business performance? Here is how social listening metrics can be matched to vital business KPIs

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SocMed Sean

JULY 28, 2022

In 2022, let’s focus less on the vanity metrics of likes, follows, and shares on social networks and start to measure things that matter like did we help other people or am I really friends with my Facebook friends. The post What Personal Social Media Metrics Should Matter Most in 2022?

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Waxing UnLyrical

JANUARY 5, 2015

5 Shifts to Fix Your Social Media Metrics. Why: Social media metrics aren’t about social media, they’re about business. The always brilliant Jay Baer shares excellent tips on improving social media metrics and the reporting thereof. here are some great suggestions from Laura Click as to how to start to tie your social media metrics to business goals. PR Pro’s Guide to Metrics and Measurement: Q&A with Shonali Burke. Happy New Year!

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Social Media Today

JUNE 8, 2020

Ensure you're tracking the right metrics that align with your business success - here are some tips

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Waxing UnLyrical

NOVEMBER 30, 2018

The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics. Following is a list of 15 content marketing metrics that you should measure: 1. One of the most commonly used metrics to measure the success of any content marketing campaign is the number of unique visitors who view the content in a given timeframe. This metric shows you which pages are viewed more on your website.

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Jon Loomer

MAY 10, 2022

Facebook has added metrics that may prove helpful. In this post, I’ll help you find those metrics and understand what they all mean. Let’s go… Access the Metrics. ” You’ll see seven metrics… What the Metrics Mean.

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Ignite Social Media

APRIL 9, 2019

Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week’s edition of Ignite Your Week. Facebook Updates Key Metrics. Watch Outs for Metrics Updates. The post Ignite Your Week: Facebook Updates Key Metrics appeared first on Ignite Social Media Agency. Relevancy Score. Today we’re going to talk about Facebook’s new relevancy scores, their new ranking.

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Ignite Social Media

OCTOBER 10, 2016

A week after the news broke that Facebook over-reported video view lengths, they release an updated metric in which average view length can actually be longer than the video itself. Facebook Updates Video Metrics, Continues to Confuse. Trying to recover from faulty reporting, Facebook introduced a video metric called ‘ average watch time ’. It will be interesting to see if these updated metrics will appease brands, or just confuse everybody.

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Audiense

SEPTEMBER 1, 2021

Picking the right B2B PR metrics to collect will depend on the main goals of your PR efforts. Here are some expert-recommended suggestions to consider. Audience Intelligence

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Social Media Today

AUGUST 23, 2022

The new metrics will provide more insight into how people are viewing your video ads

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Ignite Social Media

APRIL 9, 2019

Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week’s edition of Ignite Your Week. Facebook Updates Key Metrics. Watch Outs for Metrics Updates. The post Ignite Your Week: Facebook Updates Key Metrics appeared first on Ignite Social Media Agency. Relevancy Score. Today we’re going to talk about Facebook’s new relevancy scores, their new ranking.

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Waxing UnLyrical

AUGUST 24, 2015

This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. Why: “There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI,” says Taylor Nelson in this Business 2 Community post that shows you how to differentiate “between the metrics that are vanity and useful.”

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Waxing UnLyrical

OCTOBER 17, 2019

However, there are some great PR attribution metrics that are often overlooked by PR professionals hidden away in most website analytics platforms like Google Analytics. For many PR professionals, Referral traffic is the main website metric they use to measure PR success because it works the most like traffic from advertising or organic search. BOOM, bottom-line metrics! But you can go even further with this metric. “If Guest Post by Brandon Andersen.

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Jon Loomer

AUGUST 4, 2020

Facebook offers dozens of metrics to measure performance within Ads Manager. But, what if those metrics aren’t good enough? Facebook now allows you to add columns for your custom metrics in Ads Manager. Locate Custom Metrics. ” Create a Custom Metric.

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Metrics Construction How To Facebook 153

Ignite Social Media

FEBRUARY 8, 2019

One of the most exciting advancements the social channels have made is the metrics associated with paid social ads. These metrics have evolved beyond impressions and likes into metrics that impact the business. We will evaluate a few ways to connect those paid media results to business metrics. Mapping Paid Social Metrics to the Customer Journey. Mapping these metrics is the first step to understanding how to connect your paid social to business metrics.

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Metrics Social Media B2B Conversation 100

Social Media Today

NOVEMBER 10, 2020

Google has confirmed that its Core Web Vitals metrics will influence a page's search rank from May 2021

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Sprout Social

MAY 18, 2022

You need to know which metrics to pay attention to when you’re measuring the success of selling on social media. In this article, we’ll walk you through 8 social selling metrics to pay attention to. The message response rate metric is calculated in Sprout automatically.

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Social Media Today

DECEMBER 16, 2020

Reddit has announced a new partnership with Moat to provide third-party verification of its ad view metrics

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Hootsuite

SEPTEMBER 22, 2022

Of course, you already understand the importance of tracking key metrics for success. So what are the important metrics to measure? As with social media metrics, analytics show you how your chatbot is performing. The 9 most important chatbot metrics to track.

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Social Media Today

DECEMBER 1, 2022

Twitter chief Elon Musk is exploring new ways to incentivize engagement

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Digimind

NOVEMBER 11, 2020

Social Listening Consumer Insights Campaign Analysis Social Data Social Metrics Performance Tracking

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Ignite Social Media

FEBRUARY 9, 2017

In 2017, Facebook introduces new metric: Zombie Reach” Video Content Reigns With Reach. Fan acquisition was a leading KPI up through 2014; however, as Facebook drastically cut organic reach and shifted focus on quality content and engagements it became a less important metric. The post The Latest Facebook Performance Metrics; How Does Your Brand Compare? More often than not Facebook plays a significant role in a brand’s social strategy.

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Koka Sexton

JANUARY 5, 2023

If so, you need to be aware of the key metrics that will allow you to measure your success. By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved.

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ROI Metrics B2B Advertising 99

Social Media Today

NOVEMBER 12, 2020

LinkedIn has reported an error in its ad metrics which may have resulted in the overcharging of more than 400k advertisers

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Metrics Advertising LinkedIn Report 166

Social Media Today

SEPTEMBER 21, 2020

Facebook is testing a new listing of hashtag usage metrics within the post composer, providing more context of the broader on-platform discussion

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Jenn's Trends

AUGUST 16, 2017

Instead, to care or not to care is the question when it comes to Instagram metrics. The post Which Instagram Metrics Really Matter? To be or not to be… that is not the question today. Like all social media, there are plenty of things we can choose to monitor, track, and claim as successful marketing. And, yet, we often find ourselves scrambling […]. appeared first on Jenn's Trends.

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Metrics Trends Instagram Questions 111

Jon Loomer

FEBRUARY 25, 2018

Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them. Let’s take a closer look… Labels on Metrics. In an attempt that Facebook says improves transparency, certain metrics will be labeled as “estimated” or “in development.” Facebook says that estimated metrics are “calculated based on sampling or modeling,” and are therefore “hard to precisely quantify.”

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Metrics Sample Samples Cost 120

Jon Loomer

SEPTEMBER 16, 2019

Facebook Ads Manager and Ads Reporting have seemingly every metric possible. But sometimes, there’s a custom metric that isn’t there. If you’re like most advertisers, you export your stats into a spreadsheet, create a new column, and use formulas to generate this new metric. You can now create custom metrics inside Facebook Ads Reporting. You may now with custom metrics. Custom Metrics: Getting Started. Create Your Custom Metric.

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Small Business Mavericks

JUNE 29, 2011

Those are the ones who are your true actionable metrics. Therefore, it’s not a metric. Pay only for a response metric. Tracking & Analytics clickthroughs metrics qualified reach reachIt seems that most marketers are still counting clickthroughs as if that is all that matters. While clickthroughs can tell a lot about your content and your visitors, I like the idea of counting “heads that performed a specific action.&#. It’s called Qualified Reach.

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Metrics Small Business Newsletter Buy 133

Social Media Today

JULY 17, 2019

How can social listening metrics tie into your broader business goals? Here are some tips

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Metrics Tips Social Media 117

Social Media Today

DECEMBER 7, 2019

Facebook has added some new data tracking options in Ad Manager, including cross-account reporting and custom metrics

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Firebelly

AUGUST 12, 2019

We’re going back to the basics when it comes to understanding social media metrics. Knowing which metrics to focus on depends on your goals. Use these social media metrics as a guideline […]. The post Social Media Metrics That Matter Based On Your Goals appeared first on Social Media Marketing Agency | Firebelly Marketing. School is officially in session. This is why it’s so important to have clearly defined goals going into your social media marketing strategy.

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Keyhole.co

OCTOBER 26, 2022

From Facebook metrics to Twitter metrics, to Youtube metrics and Instagram metrics, what should you be tracking? Are these metrics performing up to your standards? Top Social Media Metrics to Track : 1. Top Social Media Metrics to Track .

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Convince & Convert

MARCH 28, 2016

When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. The metrics you’ll want to track will actually be dependent on your most important goals for a project or campaign. 6-10: Additional Proven Metrics. What: These metrics depend on where people were immediately before arriving at your site.

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Metrics Marketing Sentiment Overview 91

Small Business Mavericks

JULY 3, 2014

Have you seen that post on Moz about One Content Metric To Rule Them All ? I bet Trevor Klein is a Tolkien fan, but he also is a good communicator of the process Moz went through to combine the various metrics for their blog and create one, easily digested, almost-completely-automated scoring metric. But the most important takeaway from this very informative explanation (with a One Metric Template, no less) is the caution box he put into it after discussion in the comments.

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Metrics Analysis Template Templates 81

Jon Loomer

AUGUST 3, 2020

Facebook offers dozens of metrics to measure performance within Ads Manager. But, what if those metrics aren’t good enough? Facebook now allows you to add columns for your custom metrics in Ads Manager. Locate Custom Metrics. ” Create a Custom Metric.

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Metrics Construction How To Report 119

Convince & Convert

SEPTEMBER 28, 2015

Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Measuring metrics can actually become intimidatingly complex, especially for the inexperienced digital marketer. So, with that in mind, here’s a list of some important content marketing metrics to keep an eye on. Use your bounce rate metrics to find the flaws in your website.

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Social Media Today

JUNE 20, 2022

Reddit's new partnership with DoubleVerify will provide additional insights on Reddit ads performance

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