Facebook relevance metrics are changing

Sherrilynne Starkie

Three new metrics are replacing it. There’s also and update on ‘potential reach’, and other metrics are going away. Facebook is replacing this value score with three new relevance metrics. Facebook is also removing an additional seven ad metrics and is replacing them with smarter ones. For example, the new ‘posts saved’ metric will show how many people have saved an ad. Other metrics changes are being implemented throughout April 2019.

Monday Roundup: Email Metrics

Waxing UnLyrical

Email metrics can open your eyes to what works and what doesn’t. 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren’t). And while these fundamental metrics are important to note, there are actually a lot more to consider,” writes Bella Wu for HubSpot. Email Marketing: Campaign Analysis, Metrics, Best Practices. Why: All the metrics in the world won’t help if your email list is not up to par.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

B2B PR Measurement: 14 Metrics to Measure Success

Audiense

Picking the right B2B PR metrics to collect will depend on the main goals of your PR efforts. Here are some expert-recommended suggestions to consider. Audience Intelligence

8 Marketing Metrics to Focus on in 2020

Social Media Today

Ensure you're tracking the right metrics that align with your business success - here are some tips

Monday Roundup: Measurement and Metrics

Waxing UnLyrical

5 Shifts to Fix Your Social Media Metrics. Why: Social media metrics aren’t about social media, they’re about business. The always brilliant Jay Baer shares excellent tips on improving social media metrics and the reporting thereof. here are some great suggestions from Laura Click as to how to start to tie your social media metrics to business goals. PR Pro’s Guide to Metrics and Measurement: Q&A with Shonali Burke. Happy New Year!

15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics. Following is a list of 15 content marketing metrics that you should measure: 1. One of the most commonly used metrics to measure the success of any content marketing campaign is the number of unique visitors who view the content in a given timeframe. This metric shows you which pages are viewed more on your website.

Reddit Announces New Partnership with Moat to Provide Third Party Verification on Ad Metrics

Social Media Today

Reddit has announced a new partnership with Moat to provide third-party verification of its ad view metrics

Reddit 162

6 Social Metrics You Can't Ignore When Monitoring Consumer Insights

Digimind

Social Listening Consumer Insights Campaign Analysis Social Data Social Metrics Performance Tracking

The 3 Most Valuable PR Metrics You’re Probably NOT Measuring

Waxing UnLyrical

However, there are some great PR attribution metrics that are often overlooked by PR professionals hidden away in most website analytics platforms like Google Analytics. For many PR professionals, Referral traffic is the main website metric they use to measure PR success because it works the most like traffic from advertising or organic search. BOOM, bottom-line metrics! But you can go even further with this metric. “If Guest Post by Brandon Andersen.

Monday Roundup: Best Practices for Social Media Metrics

Waxing UnLyrical

This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. Why: “There’s a difference between knowing what social media metrics to track and knowing which metrics are not meaningful when measuring social media ROI,” says Taylor Nelson in this Business 2 Community post that shows you how to differentiate “between the metrics that are vanity and useful.”

LinkedIn Discovers Ad Metric Error Which Lead to Over 400k Advertisers Being Overcharged

Social Media Today

LinkedIn has reported an error in its ad metrics which may have resulted in the overcharging of more than 400k advertisers

Facebook Expands Test of New Hashtag Use Metrics Within Post Composer

Social Media Today

Facebook is testing a new listing of hashtag usage metrics within the post composer, providing more context of the broader on-platform discussion

Measure and Keep: 7 Key Customer Retention Metrics to Watch

Oktopost

The answers can be found in customer retention metrics. In this post, we’ll explore the importance of customer retention, show you the seven metrics to watch to see if you’re getting results, and how to use this data to keep your best customers locked in, long-term.

How to Create and Use Custom Metrics in Facebook Ads Manager

Jon Loomer

Facebook offers dozens of metrics to measure performance within Ads Manager. But, what if those metrics aren’t good enough? Facebook now allows you to add columns for your custom metrics in Ads Manager. Locate Custom Metrics. ” Create a Custom Metric.

Facebook’s (Confusing) New Video Metric | Social You Should Know

Ignite Social Media

A week after the news broke that Facebook over-reported video view lengths, they release an updated metric in which average view length can actually be longer than the video itself. Facebook Updates Video Metrics, Continues to Confuse. Trying to recover from faulty reporting, Facebook introduced a video metric called ‘ average watch time ’. It will be interesting to see if these updated metrics will appease brands, or just confuse everybody.

Ignite Your Week: Facebook Updates Key Metrics

Ignite Social Media

Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week’s edition of Ignite Your Week. Facebook Updates Key Metrics. Watch Outs for Metrics Updates. The post Ignite Your Week: Facebook Updates Key Metrics appeared first on Ignite Social Media Agency. Relevancy Score. Today we’re going to talk about Facebook’s new relevancy scores, their new ranking.

Facebook Launches Cross-Account Reporting and Custom Ad Metrics

Social Media Today

Facebook has added some new data tracking options in Ad Manager, including cross-account reporting and custom metrics

The 7 Most Important Social Media Marketing Metrics

Keyhole.co

Why social media marketing metrics matter? Content social media marketing metrics. Conversation social media metrics. Conversion social media metrics. Why do social media marketing metrics matter?

8 Vital Social Listening Metrics Matched to Business KPIs

Social Media Today

How can social listening metrics tie into your broader business goals? Here are some tips

YouTube Adds New RPM Metric to Help Creators Better Understand Monetization Performance

Social Media Today

YouTube's adding a new metric to provide more transparency over how much money creators are making from their videos

Social Media Metrics That Matter Based On Your Goals

Firebelly

We’re going back to the basics when it comes to understanding social media metrics. Knowing which metrics to focus on depends on your goals. Use these social media metrics as a guideline […]. The post Social Media Metrics That Matter Based On Your Goals appeared first on Social Media Marketing Agency | Firebelly Marketing. School is officially in session. This is why it’s so important to have clearly defined goals going into your social media marketing strategy.

Ignite Your Week: Facebook Updates Key Metrics

Ignite Social Media

Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week’s edition of Ignite Your Week. Facebook Updates Key Metrics. Watch Outs for Metrics Updates. The post Ignite Your Week: Facebook Updates Key Metrics appeared first on Ignite Social Media Agency. Relevancy Score. Today we’re going to talk about Facebook’s new relevancy scores, their new ranking.

Clickthroughs: Metric Or Miscount?

Small Business Mavericks

Those are the ones who are your true actionable metrics. Therefore, it’s not a metric. Pay only for a response metric. Tracking & Analytics clickthroughs metrics qualified reach reachIt seems that most marketers are still counting clickthroughs as if that is all that matters. While clickthroughs can tell a lot about your content and your visitors, I like the idea of counting “heads that performed a specific action.&#. It’s called Qualified Reach.

5 Essential Content Marketing Metrics to Measure

Social Media Today

Use these essential KPIs to better measure your marketing campaigns and improve overall performance

How to Create and Use Custom Metrics in Facebook Ads Manager

Jon Loomer

Facebook offers dozens of metrics to measure performance within Ads Manager. But, what if those metrics aren’t good enough? Facebook now allows you to add columns for your custom metrics in Ads Manager. Locate Custom Metrics. ” Create a Custom Metric.

10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. The metrics you’ll want to track will actually be dependent on your most important goals for a project or campaign. 6-10: Additional Proven Metrics. What: These metrics depend on where people were immediately before arriving at your site.

One Idea For Metrics Analysis

Small Business Mavericks

Have you seen that post on Moz about One Content Metric To Rule Them All ? I bet Trevor Klein is a Tolkien fan, but he also is a good communicator of the process Moz went through to combine the various metrics for their blog and create one, easily digested, almost-completely-automated scoring metric. But the most important takeaway from this very informative explanation (with a One Metric Template, no less) is the caution box he put into it after discussion in the comments.

3 Marketing Metrics for Savvy Content Marketers

Convince & Convert

Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Measuring metrics can actually become intimidatingly complex, especially for the inexperienced digital marketer. So, with that in mind, here’s a list of some important content marketing metrics to keep an eye on. Use your bounce rate metrics to find the flaws in your website.

How to Create Custom Metrics in Facebook Ads Reporting

Jon Loomer

Facebook Ads Manager and Ads Reporting have seemingly every metric possible. But sometimes, there’s a custom metric that isn’t there. If you’re like most advertisers, you export your stats into a spreadsheet, create a new column, and use formulas to generate this new metric. You can now create custom metrics inside Facebook Ads Reporting. You may now with custom metrics. Custom Metrics: Getting Started. Create Your Custom Metric.

3 Ways to Connect Paid Social to Business Metrics

Ignite Social Media

One of the most exciting advancements the social channels have made is the metrics associated with paid social ads. These metrics have evolved beyond impressions and likes into metrics that impact the business. We will evaluate a few ways to connect those paid media results to business metrics. Mapping Paid Social Metrics to the Customer Journey. Mapping these metrics is the first step to understanding how to connect your paid social to business metrics.

Which Instagram Metrics Really Matter?

Jenn's Trends

Instead, to care or not to care is the question when it comes to Instagram metrics. The post Which Instagram Metrics Really Matter? To be or not to be… that is not the question today. Like all social media, there are plenty of things we can choose to monitor, track, and claim as successful marketing. And, yet, we often find ourselves scrambling […]. appeared first on Jenn's Trends.

Facebook Ad Metrics Updates: Clarification and Removal

Jon Loomer

Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them. Let’s take a closer look… Labels on Metrics. In an attempt that Facebook says improves transparency, certain metrics will be labeled as “estimated” or “in development.” Facebook says that estimated metrics are “calculated based on sampling or modeling,” and are therefore “hard to precisely quantify.”

The Latest Facebook Performance Metrics; How Does Your Brand Compare?

Ignite Social Media

In 2017, Facebook introduces new metric: Zombie Reach” Video Content Reigns With Reach. Fan acquisition was a leading KPI up through 2014; however, as Facebook drastically cut organic reach and shifted focus on quality content and engagements it became a less important metric. The post The Latest Facebook Performance Metrics; How Does Your Brand Compare? More often than not Facebook plays a significant role in a brand’s social strategy.

Getting to the Bottom of Metrics that Matter: Part 2

Waxing UnLyrical

Last week I walked you through the first four steps (IMHO) on refocusing your measurement efforts on metrics that matter. And one of the points I made was this: You need to identify what specifically you’re going to track via your “supplementary” measurement program, so that you can actually show your boss an alternative way of looking at things, and metrics that actually make sense. Useful metrics may not be the most important metrics to your boss.

5 Important Facebook Metrics and How to Improve Them

Convince & Convert

Determining the success of your Facebook activity isn't hard—you just need to know where to look, and what your metrics are telling you. Social Media Strategy facebook marketing facebook metrics facebook strategy social media metrics social media strategy

Happy 4th Birthday, #measurePR: The Queen of Metrics Returns!

Waxing UnLyrical

Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics. Media + Google Analytics + behavior metric on one dashboard #measurepr. Happy 4th Birthday, #measurePR: The Queen of Metrics Returns! Twitter Facebook Google+ LinkedIn Happy 4th Birthday, #measurePR: The Queen of Metrics Returns! Do you know what Feb. 2nd was?

Using Impressions as a Success Metric

Justin Levy

Before getting into my thoughts on whether or not media impressions are a useless success metric, this post was inspired by Rob Clark’s post over on Dave Fleet’s blog on whether or not “share of voice&# is a useless PR metric. I do think it’s an important metric but it can’t be the end-all, be-all, let’s go grab beers and celebrate our success-type of metric. Are media impressions a useless metric?

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. If I were to only look at engagement as top metric for content success we would fail. However, many of the metrics that we track for success are happening behind the scenes with only metrics we can track.

Do Social Media Engagement Metrics Really Matter for Your Business and Why?

Pam Moore

If the internet world were up to Mark Zuckerberg of Facebook, engagement would likely be the top metric. While I agree that content engagement can be a top priority metric for many brands, I also believe it is not a top priority metric for all brands. If I were to only look at engagement as top metric for content success we would fail. However, many of the metrics that we track for success are happening behind the scenes with only metrics we can track.

10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

Some of the most important metrics for a successful business can not be found in the quantitative insights, likes and views. These metrics can only be felt, seen and heard via the people that are behind the avatars, video views, podcast listens, Facebook comments or Instagram likes. For me, this qualitative feedback matters more than any vanity metrics can quantitatively tell me. It's not a vanity metric managed with a bot on Instagram that will bring you success.