INDUSTRY INSIGHTS YOUR PEERS ARE READING
Which metrics will best define the success of your content efforts? Check out this infographic MORE
After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them? MORE
Last week I walked you through the first four steps (IMHO) on refocusing your measurement efforts on metrics that matter. Useful metrics may not be the most important metrics to your boss. When you start to think about metrics that matter, please keep the above in mind. MORE
After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them? MORE
In this post, we’ll walk you through the ins and outs of your Instagram Stories analytics, what each metric means, and how you can use this knowledge to improve your Instagram Stories strategy: How to Use Instagram Stories Analytics to Optimize Your Strategy. MORE
Instead, to care or not to care is the question when it comes to Instagram metrics. The post Which Instagram Metrics Really Matter? To be or not to be… that is not the question today. Like all social media, there are plenty of things we can choose to monitor, track, and claim as successful marketing. And, yet, we often find ourselves scrambling […]. appeared first on Jenn's Trends. MORE
We’re going back to the basics when it comes to understanding social media metrics. Knowing which metrics to focus on depends on your goals. Use these social media metrics as a guideline […]. School is officially in session. MORE
There are many other metrics worth knowing, some of which are more actionable and therefore critical for your business Analyzing email marketing campaigns doesn't end with looking at the average open and click-through rates. MORE
Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Measuring metrics can actually become intimidatingly complex, especially for the inexperienced digital marketer. MORE
But is number of users the best metric to track? Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. But here are a couple of metrics to monitor your Twitter efforts how you apply these metrics will be determined by your strategic goals. Here are 5 metrics to measure on Twitter. They aren’t the only metrics and. MORE
This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling. Know the Difference Between Your Data and Your Metrics. MORE
Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week’s edition of Ignite Your Week. Facebook Updates Key Metrics. Watch Outs for Metrics Updates. MORE
The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics. Following is a list of 15 content marketing metrics that you should measure: 1. Guest Post by Brandon Brown. MORE
5 Shifts to Fix Your Social Media Metrics. Why: Social media metrics aren’t about social media, they’re about business. The always brilliant Jay Baer shares excellent tips on improving social media metrics and the reporting thereof. Happy New Year! MORE
Some of the most important metrics for a successful business can not be found in the quantitative insights, likes and views. These metrics can only be felt, seen and heard via the people that are behind the avatars, video views, podcast listens, Facebook comments or Instagram likes. MORE
When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. 6-10: Additional Proven Metrics. MORE
Email metrics can open your eyes to what works and what doesn’t. 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren’t). And while these fundamental metrics are important to note, there are actually a lot more to consider,” writes Bella Wu for HubSpot. MORE
How can social listening metrics tie into your broader business goals? Here are some tips MORE
One of the most exciting advancements the social channels have made is the metrics associated with paid social ads. These metrics have evolved beyond impressions and likes into metrics that impact the business. Mapping Paid Social Metrics to the Customer Journey. MORE
In every team, there are people who are named the key graphic designer, photographer, writer, strategist and metrics analyst. To motivate myself with metrics, I remind myself that I was horrible at Illustrator just two years ago. Measurement & Metrics Google Analytics MORE
And this brings us to the problem with content marketing right now: Volume of content is not a content marketing success metric. If you are using content volume as a metric, you are celebrating that you made hundreds of videos. Image via BigStockPhoto.com. MORE
So, we’ve created this guide to the common questions you get about social metrics and how to answer them—soon, when you hear these kinds of utterances, you’ll know just what to say to get some clarity. Average Session Duration is maybe the most widely misunderstood metric of all time. MORE
Some important changes are taking place on Facebook around the way the site measures how popular and therefore worthy of being seen by your fans your posts are. MORE
Three new metrics are replacing it. There’s also and update on ‘potential reach’, and other metrics are going away. Facebook is replacing this value score with three new relevance metrics. Other metrics changes are being implemented throughout April 2019. MORE
In 2017, Facebook introduces new metric: Zombie Reach” Video Content Reigns With Reach. Fan acquisition was a leading KPI up through 2014; however, as Facebook drastically cut organic reach and shifted focus on quality content and engagements it became a less important metric. MORE
Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. MORE
But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? brands should focus more on qualitative metrics which are open to adjustments and improvements over time. Social media is all about interactions. MORE
As a social media manager, you monitor key metrics on each platform. Or are you measuring empty metrics that don’t really matter? Stop worrying about these four vanity metrics, and start finding out what to monitor instead. What Are Vanity Metrics? MORE
Complicating this further is evidence that channel marketers aren’t using the same metrics to measure success that their leaders do (highlight to tweet). Those are great, business-oriented, bottom-of-the-funnel metrics. MORE
A week after the news broke that Facebook over-reported video view lengths, they release an updated metric in which average view length can actually be longer than the video itself. Facebook Updates Video Metrics, Continues to Confuse. MORE
» Jay Today TV chuck hemann Social Media Measurement social media metrics tom webster Recently, I launched a brand-new video podcast called Jay Today. I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. MORE
Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week’s edition of Ignite Your Week. Facebook Updates Key Metrics. Watch Outs for Metrics Updates. MORE
What are the key metrics you need to track in social media marketing? While there's no universal answer, contributor Lucy Rendler-Kaplan provides her insights in this post MORE
Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow some of Mr. Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. MORE
LinkedIn has announced a new integration with Moat analytics, which will provide more insight into video marketing performance on the platform MORE
What are the right metrics to track to maximize your social media marketing success? Check out this listing of target goals and associated data points MORE
Determining the success of your Facebook activity isn't hard—you just need to know where to look, and what your metrics are telling you. Social Media Strategy facebook marketing facebook metrics facebook strategy social media metrics social media strategy MORE
Use these essential KPIs to better measure your marketing campaigns and improve overall performance MORE
Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them. Let’s take a closer look… Labels on Metrics. Facebook metric among marketers, as an example for explaining estimated calculations. MORE
Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics. Media + Google Analytics + behavior metric on one dashboard #measurepr. Do you know what Feb. 2nd was? MORE
With all of the social media metrics out there, how do you know which ones to look at when measuring success? You will most likely look to optimize images and albums for post engagements or brand awareness (Facebook-only metric) across social. What metrics do you look at when reporting? MORE
Metrics Related Topics Sherrilynne Starkie
APRIL 4, 2019
Three new metrics are replacing it. There’s also and update on ‘potential reach’, and other metrics are going away. Facebook is replacing this value score with three new relevance metrics. Other metrics changes are being implemented throughout April 2019.
Waxing UnLyrical
AUGUST 10, 2015
Email metrics can open your eyes to what works and what doesn’t. 5 Email Marketing Metrics You Should Be Tracking (But Probably Aren’t). And while these fundamental metrics are important to note, there are actually a lot more to consider,” writes Bella Wu for HubSpot.
Firebelly
AUGUST 12, 2019
We’re going back to the basics when it comes to understanding social media metrics. Knowing which metrics to focus on depends on your goals. Use these social media metrics as a guideline […]. School is officially in session.
Social Media Today
JULY 17, 2019
How can social listening metrics tie into your broader business goals? Here are some tips
Ignite Social Media
APRIL 9, 2019
Our President, Deidre Bounds, shares insights on Facebook updates to key metrics in this week’s edition of Ignite Your Week. Facebook Updates Key Metrics. Watch Outs for Metrics Updates.
Waxing UnLyrical
NOVEMBER 30, 2018
The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics. Following is a list of 15 content marketing metrics that you should measure: 1. Guest Post by Brandon Brown.
Social Media Today
JULY 10, 2019
Use these essential KPIs to better measure your marketing campaigns and improve overall performance
Waxing UnLyrical
JANUARY 5, 2015
5 Shifts to Fix Your Social Media Metrics. Why: Social media metrics aren’t about social media, they’re about business. The always brilliant Jay Baer shares excellent tips on improving social media metrics and the reporting thereof. Happy New Year!
Ignite Social Media
FEBRUARY 8, 2019
One of the most exciting advancements the social channels have made is the metrics associated with paid social ads. These metrics have evolved beyond impressions and likes into metrics that impact the business. Mapping Paid Social Metrics to the Customer Journey.
Ignite Social Media
OCTOBER 10, 2016
A week after the news broke that Facebook over-reported video view lengths, they release an updated metric in which average view length can actually be longer than the video itself. Facebook Updates Video Metrics, Continues to Confuse.
Waxing UnLyrical
AUGUST 24, 2015
This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling. Know the Difference Between Your Data and Your Metrics.
agora pulse
JUNE 11, 2019
As a social media manager, you monitor key metrics on each platform. Or are you measuring empty metrics that don’t really matter? Stop worrying about these four vanity metrics, and start finding out what to monitor instead. What Are Vanity Metrics?
Social Media Today
OCTOBER 25, 2018
Which metrics will best define the success of your content efforts? Check out this infographic
agora pulse
MAY 31, 2018
After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them?
agora pulse
MAY 31, 2018
After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” What are these metrics and are you going to miss them?
Jon Loomer
FEBRUARY 25, 2018
Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them. Let’s take a closer look… Labels on Metrics. Facebook metric among marketers, as an example for explaining estimated calculations.
Ignite Social Media
FEBRUARY 9, 2017
In 2017, Facebook introduces new metric: Zombie Reach” Video Content Reigns With Reach. Fan acquisition was a leading KPI up through 2014; however, as Facebook drastically cut organic reach and shifted focus on quality content and engagements it became a less important metric.
Social Media Today
SEPTEMBER 13, 2018
What are the key metrics you need to track in social media marketing? While there's no universal answer, contributor Lucy Rendler-Kaplan provides her insights in this post
Webbiquity SMM
SEPTEMBER 16, 2013
Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more.
Convince & Convert
MARCH 28, 2016
When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. 6-10: Additional Proven Metrics.
Convince & Convert
SEPTEMBER 28, 2015
Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Measuring metrics can actually become intimidatingly complex, especially for the inexperienced digital marketer.
Waxing UnLyrical
JULY 29, 2016
Last week I walked you through the first four steps (IMHO) on refocusing your measurement efforts on metrics that matter. Useful metrics may not be the most important metrics to your boss. When you start to think about metrics that matter, please keep the above in mind.
Social Media Today
MAY 31, 2019
LinkedIn has announced a new integration with Moat analytics, which will provide more insight into video marketing performance on the platform
Convince & Convert
SEPTEMBER 9, 2016
Determining the success of your Facebook activity isn't hard—you just need to know where to look, and what your metrics are telling you. Social Media Strategy facebook marketing facebook metrics facebook strategy social media metrics social media strategy
Convince & Convert
SEPTEMBER 22, 2015
And this brings us to the problem with content marketing right now: Volume of content is not a content marketing success metric. If you are using content volume as a metric, you are celebrating that you made hundreds of videos. Image via BigStockPhoto.com.
Waxing UnLyrical
JULY 27, 2016
In every team, there are people who are named the key graphic designer, photographer, writer, strategist and metrics analyst. To motivate myself with metrics, I remind myself that I was horrible at Illustrator just two years ago. Measurement & Metrics Google Analytics
Likeable
MAY 22, 2019
With all of the social media metrics out there, how do you know which ones to look at when measuring success? You will most likely look to optimize images and albums for post engagements or brand awareness (Facebook-only metric) across social. What metrics do you look at when reporting?
Likeable
JUNE 18, 2019
So, we’ve created this guide to the common questions you get about social metrics and how to answer them—soon, when you hear these kinds of utterances, you’ll know just what to say to get some clarity. Average Session Duration is maybe the most widely misunderstood metric of all time.
Waxing UnLyrical
FEBRUARY 7, 2014
Here’s some of what we talked about: On changes in the measurement industry: @shonali #measurepr Q1: Biggest change is arrival of truly integrated metrics. Media + Google Analytics + behavior metric on one dashboard #measurepr. Do you know what Feb. 2nd was?
Janet Fouts
SEPTEMBER 8, 2013
Some important changes are taking place on Facebook around the way the site measures how popular and therefore worthy of being seen by your fans your posts are.
Pam Moore
APRIL 29, 2019
Some of the most important metrics for a successful business can not be found in the quantitative insights, likes and views. These metrics can only be felt, seen and heard via the people that are behind the avatars, video views, podcast listens, Facebook comments or Instagram likes.
Social Media Today
MARCH 14, 2019
What are the right metrics to track to maximize your social media marketing success? Check out this listing of target goals and associated data points
Social Media Today
JANUARY 10, 2019
There are many other metrics worth knowing, some of which are more actionable and therefore critical for your business Analyzing email marketing campaigns doesn't end with looking at the average open and click-through rates.
Convince & Convert
FEBRUARY 12, 2015
Complicating this further is evidence that channel marketers aren’t using the same metrics to measure success that their leaders do (highlight to tweet). Those are great, business-oriented, bottom-of-the-funnel metrics.
Visually SM
SEPTEMBER 17, 2015
Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow some of Mr. Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest.
Jenn's Trends
AUGUST 16, 2017
Instead, to care or not to care is the question when it comes to Instagram metrics. The post Which Instagram Metrics Really Matter? To be or not to be… that is not the question today. Like all social media, there are plenty of things we can choose to monitor, track, and claim as successful marketing. And, yet, we often find ourselves scrambling […]. appeared first on Jenn's Trends.
Later
MAY 24, 2019
In this post, we’ll walk you through the ins and outs of your Instagram Stories analytics, what each metric means, and how you can use this knowledge to improve your Instagram Stories strategy: How to Use Instagram Stories Analytics to Optimize Your Strategy.
Akamai Marketing
JULY 28, 2011
But is number of users the best metric to track? Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. But here are a couple of metrics to monitor your Twitter efforts how you apply these metrics will be determined by your strategic goals. Here are 5 metrics to measure on Twitter. They aren’t the only metrics and.
Mindjumpers
JANUARY 25, 2013
But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? brands should focus more on qualitative metrics which are open to adjustments and improvements over time. Social media is all about interactions.
Convince & Convert
AUGUST 13, 2014
» Jay Today TV chuck hemann Social Media Measurement social media metrics tom webster Recently, I launched a brand-new video podcast called Jay Today. I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life.
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