Jon Loomer

DECEMBER 1, 2021

Part of the battle is knowing which Facebook ads metrics actually matter. Facebook does a good job of surfacing metrics that are relevant to your objective, but that’s not good enough for me. You can customize your columns in Ads Manager to include the metrics you care about most. I currently have 30 metrics in this setup.

Metrics 212

Metrics Facebook CPC Eventful 212

Jon Loomer

SEPTEMBER 15, 2022

If you’re a Facebook advertiser, one of the most underutilized features that you may not even know about is the Custom Metric. I want to take a second look at custom metrics today and provide two specific examples of how I use them. What Are Custom Metrics? Where you create the custom metric doesn’t matter.

Metrics 214

Metrics Examples Facebook How To 214

Jon Loomer

JANUARY 23, 2023

Meta has rolled out an update to ads metrics that you may have spotted in Ads Manager: Accounts Center Account. ” Wherever you’d see “people” — in a metric name or metric definition — you will now see Accounts Center Account. No new metrics. It looks like a typo, but it’s a thing.

Metrics 188

Metrics Cost Instagram Examples 188

Jon Loomer

JANUARY 29, 2024

I love to use custom events , but this issue stumped me forever… I’ll add a custom event to a custom metric formula, and it’ll use a weird string of characters instead. It’s not just a display issue since the metric won’t calculate results. Other times the metric just loads and loads and never displays.

Metrics 119

Metrics Eventful URL Issues 119

Jon Loomer

MAY 10, 2022

Facebook has added metrics that may prove helpful. In this post, I’ll help you find those metrics and understand what they all mean. Let’s go… Access the Metrics. ” You’ll see seven metrics… What the Metrics Mean. .” ” (This metric is in development). .”

Metrics 196

Metrics Facebook Advertising Engagement 196

The Social Media Hat

APRIL 6, 2024

The post 7 Instagram Analytics Metrics Every Social Media Marketer Should Track appeared first on The Social Media Hat. Instagram analytics provide insights into your audience demographics, their most active times, and the type of content that resonates with them.

Metrics 151

Metrics Analytics Instagram Social Media 151

Jon Loomer

APRIL 10, 2022

Have you ever noticed that metric totals in Facebook Ads Manager don’t appear? If one campaign reports on conversions within 7-day click and 1-day view while another reports based on 1-day click, Facebook will not attempt to add these metrics. You should now see totals for all metrics. What Can You Do?

Metrics 200

Metrics Facebook Campaign Issues 200

Hootsuite

SEPTEMBER 21, 2023

It’s the perfect “meaty” metaphor for social media vanity metrics. any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Start free 30-day trial What are vanity metrics?

Metrics 111

Metrics Examples Marketing HootSuite 111

Keyhole.co

OCTOBER 8, 2024

But, while it can be enormously potent for all kinds of reasons, in order to rate exactly how potent the material put out by UGC creators is, you need to apply some useful metrics. In this article, we’ll talk about UGC and some of the most important metrics you can use, so you can get a focused conception of ROI for your marketing strategy.

UGC 52

UGC Metrics Campaign Sentiment 52

Jon Loomer

AUGUST 4, 2020

Facebook offers dozens of metrics to measure performance within Ads Manager. But, what if those metrics aren’t good enough? Facebook now allows you to add columns for your custom metrics in Ads Manager. Locate Custom Metrics. ” Create a Custom Metric. Access Your Custom Metrics.

Metrics 210

Metrics How To Construction Facebook 210

Sprout Social

JANUARY 24, 2024

That’s why tracking key influencer marketing metrics effectively has become crucial. In this article, we explain which influencer marketing metrics you should focus on to prove a return on investment and show an impact on your overall social and business goals.

Metrics 107

Metrics Influencer Marketing Survey 107

Jenn's Trends

JULY 10, 2024

Are shares on Instagram really the "most" important metric? According to, now multiple comments, from IG head Adam Mosseri, yes they are. are they?

Metrics 78

Metrics Instagram Comments Social Media 78

The Social Media Hat

MARCH 24, 2024

The Problem With Vanity Metrics, And What To Measure Instead The post Chasing Vanity Metrics And Seeing No Results For Your Business? appeared first on The Social Media Hat.

Metrics 78

Metrics Social Media Engagement 78

Sprout Social

MAY 18, 2022

You need to know which metrics to pay attention to when you’re measuring the success of selling on social media. In this article, we’ll walk you through 8 social selling metrics to pay attention to. If you use software to execute your employee advocacy program , this metric should already be available.

Metrics 139

Metrics B2B Software Social Media 139

Waxing UnLyrical

NOVEMBER 30, 2018

The solution to these challenges is identifying the right metrics to measure the ROI of your content marketing and using tools to track these metrics. Following is a list of 15 content marketing metrics that you should measure: 1. Since this metric is measured using a viewer’s unique IP address, no duplicates are counted.

Metrics 191

Metrics Content Marketing ROI 191

Koka Sexton

JANUARY 5, 2023

If so, you need to be aware of the key metrics that will allow you to measure your success. By understanding these metrics and analyzing them accurately, you can better determine which marketing efforts are working and which need to be improved. When it comes to qualifying leads, there are certain metrics to pay close attention to.

Metrics 140

Metrics B2B ROI Advertising 140

Awario

OCTOBER 3, 2022

Can you use social listening metrics for the evaluation of your business performance? Here is how social listening metrics can be matched to vital business KPIs.

Metrics 122

Metrics How To 122

Audiense

SEPTEMBER 1, 2021

Picking the right B2B PR metrics to collect will depend on the main goals of your PR efforts. Here are some expert-recommended suggestions to consider.

B2B 170

B2B Metrics 170

Sprout Social

APRIL 5, 2022

And your Facebook video metrics can give you the answers you need. Understanding your Facebook video metrics will help you get a better sense of how well people are responding to your content. So what are the video metrics you need to track on Facebook? How to find Facebook video metrics. Video views.

Metrics 135

Metrics Video Brands Facebook 135

Jon Loomer

SEPTEMBER 16, 2019

Facebook Ads Manager and Ads Reporting have seemingly every metric possible. But sometimes, there’s a custom metric that isn’t there. If you’re like most advertisers, you export your stats into a spreadsheet, create a new column, and use formulas to generate this new metric. You may now with custom metrics.

Metrics 165

Metrics Report Facebook How To 165

Jon Loomer

AUGUST 3, 2020

Facebook offers dozens of metrics to measure performance within Ads Manager. But, what if those metrics aren’t good enough? Facebook now allows you to add columns for your custom metrics in Ads Manager. Locate Custom Metrics. ” Create a Custom Metric. Access Your Custom Metrics.

Metrics 148

Metrics How To Construction Facebook 148

Keyhole.co

JANUARY 28, 2023

But before you do, you have to pinpoint the YouTube Analytics metrics that matter most to your business, and which YouTube analytics tools you can use to track them. By understanding how to get the most out of each and every YouTube metric, you’ll learn how to build your brand, get more engagement, and ultimately make better videos.

Metrics 98

Metrics Analytics YouTube Price 98

Social Media Today

SEPTEMBER 21, 2020

Facebook is testing a new listing of hashtag usage metrics within the post composer, providing more context of the broader on-platform discussion.

Hashtag 218

Hashtag Metrics Facebook List 218

Social Media Today

JUNE 8, 2020

Ensure you're tracking the right metrics that align with your business success - here are some tips.

Metrics 218

Metrics Marketing Tips 218

Sprout Social

JUNE 28, 2023

You can only access performance metrics on content you’ve posted since converting to a business or creator account. Instagram Posts insights Go to your Instagram profile and tap a post you’d like to get metrics for. From there, select the Reel you’d like to view metrics for. Tap through to the Story you’d like to report on.

Metrics 109

Metrics Instagram How To Patterns 109

Jon Loomer

FEBRUARY 25, 2018

Facebook announced several changes to Facebook ad metrics that will impact the results advertisers see and how they see them. Let’s take a closer look… Labels on Metrics. In an attempt that Facebook says improves transparency, certain metrics will be labeled as “estimated” or “in development.”

Metrics 162

Metrics Facebook Samples Sample 162

Hootsuite

NOVEMBER 8, 2021

See, there’s no one metric that determines your success on social. Instead, it’s a collection of metrics and KPIs (key performance indicators) that are shaped by your organization’s purpose, structure, and business goals. These are also your social media metrics. They can be granular and may even be mistaken as “vanity metrics.”

ROI 142

ROI Metrics HootSuite CPC 142

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people. In contrast, B2C social media management platforms commonly prioritize metrics emphasizing consumer engagement and brand sentiment.

B2B 62

B2B Metrics Social Media Social Media Management 62

Social Media Today

NOVEMBER 12, 2020

LinkedIn has reported an error in its ad metrics which may have resulted in the overcharging of more than 400k advertisers.

Metrics 218

Metrics Advertising LinkedIn Report 218

Hootsuite

NOVEMBER 2, 2020

Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. Tap into the right YouTube metrics to understand what your audience values and how to keep them engaged. YouTube metrics explained. YouTube channel metrics. Audience metrics.

Metrics 145

Metrics Analytics YouTube How To 145

Koka Sexton

AUGUST 10, 2023

To remain a high performer and exceed sales targets in 2023, sales teams must leverage advanced metrics and data to guide their strategies and prioritize their goals. The good news is that leveraging advanced metrics can be an effective way for sales teams to propel their success.

Metrics 52

Metrics Collaboration Sentiment Loyalty 52

Firebelly

AUGUST 12, 2019

We’re going back to the basics when it comes to understanding social media metrics. Knowing which metrics to focus on depends on your goals. Use these social media metrics as a guideline […]. This is why it’s so important to have clearly defined goals going into your social media marketing strategy.

Metrics 130

Metrics Social Media Guidelines Strategy 130

Social Media Today

JULY 9, 2020

YouTube's adding a new metric to provide more transparency over how much money creators are making from their videos.

Metrics 218

Metrics YouTube Video 218

Social Media Today

NOVEMBER 10, 2020

Google has confirmed that its Core Web Vitals metrics will influence a page's search rank from May 2021.

Metrics 218

Metrics Google Influencer 218

Keyhole.co

APRIL 2, 2024

Mastering social listening metrics and KPIs is about interpreting data and applying the lessons you’ve learned from it to continuously refine your social media marketing approach. In this article, we share six helpful steps to help you master social listening metrics and KPIs. Clarify your objectives to guide your metrics selection.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Social Media Today

DECEMBER 16, 2020

Reddit has announced a new partnership with Moat to provide third-party verification of its ad view metrics.

Reddit 217

Reddit Metrics 217

Keyhole.co

FEBRUARY 8, 2024

As a result, the influencer marketing metrics you track will play a crucial role in your business success. But with so many metrics available, knowing which ones matter most can be challenging. Understanding and analyzing these metrics can optimize your campaign performance and maximize your ROI. Let’s get started!

Metrics 52

Metrics Influencer Sentiment ROI 52