The Single Most Important Social Media Marketing Metric

Convince & Convert

We know we need to measure results in order to actually get them, but all too often we’re measuring the wrong things—especially when it comes to social media metrics. It’s easy to fall into the trap of using “vanity metrics” to measure social media marketing.

Cheat Sheet: Social Media Ad Metrics & Formulas

Firebelly

Here’s a handy cheat sheet for common social media ad metrics and the formulas used to derive them. This metric is often associated with website click ads. This metric is associated with promoted posts and sponsored updates. Social Media Advertising

Trending Sources

5 Shifts to Fix Your Social Media Metrics

Convince & Convert

On the social media consulting side of our business at Convince & Convert, my team and I are frequently called in to advise companies on how to improve and enhance their social media metrics. This adds a ton of clarity to your social media reports.

All of the Social Media Metrics That Matter

Sprout Social

Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. Facebook Insights Metrics.

The 17 Best Social Media Management Tools

Webbiquity SMM

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Sprout Social. 4) Sprout Social.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

Tools 100

How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Social media measurement comes in different levels.

The Real Truth About Social Media Metrics

Convince & Convert

I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service).

Four Metrics for Measuring Social ROI

Mindjumpers

Social media is all about interactions. But is the quantity of data a strong enough KPI/metric to justify the time and resources companies dedicate to their social media efforts? An important metric to measure is the levels of reach and engagement.

ROI 149

How to Draw Meaningful Conclusions from Social Media Metrics

Convince & Convert

The wealth of information available to social media marketing practitioners is staggering. It’s important to focus on the KPIs that matter to your company in the correct context to optimize your social spending. Common Social Media Mistakes.

Social Metrics, Digital Metrics, Brand Metrics, and the Difference

Simply Measured

Metrics like engagement, followers, and mentions are great awareness, or social, metrics. If your sole purpose as a social marketer is to drive greater awareness of your product and/or service, then these are the metrics you should primarily focus on.

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. The white paper throws some light on the following: How to define social analytics as a discipline.

The Best Google Analytics Metrics for Social Media Professionals

Convince & Convert

“ Even if social only contributes to the upper funnel, via tools like multi-channel funnels that we have in Analytics , you can still show how that actually attributed to a conversion a little bit later down. The Big Two: Adam Singer What’s your one tip for becoming a social pro?

10 Simple and Reliable Digital Marketing Metrics

Convince & Convert

When you’re wondering if your efforts were worth it later, or speculating over whether you’ve done a good job, these metrics will be there for you, answering your questions, providing proof, and cheering you on to greater altitudes. 6-10: Additional Proven Metrics.

17 Pinterest Metrics Every Brand Should Track [Infographic]

Pamorama

Metrics Pinterest Social Media Social Media Marketing Infographics Pamorama has moved! Update your Reader now. This feed has moved to: [link] Please update your reader now with this changed subscription address to get my latest blog posts.

One Social Media Metric to Rule Them All

Visually SM

Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow some of Mr. Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest.

Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. Marketers just want the competitive and multichannel metrics they need to make informed decisions, nothing more. Social Mentions.

6 Social Media Metrics You Should Be Looking At

Koka Sexton

There are hundreds if not thousands of metrics you can track in social media. I’m pretty vocal that if you’re measuring fans and follower growth as a primary metric that you are making a mistake. As I said in the ROI of Social Media post, this is skill level one.

Monday Roundup: Best Practices for Social Media Metrics

Waxing UnLyrical

If you want to compete in today’s fast paced business environment, you have to be social. How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics.

The 3 Types of Social Media Metrics That Matter to You

Simply Measured

This combination is what routinely draws marketers to the field and it is no different when applied to social media marketing. Well-defined metrics allow marketers to defend their efforts, push for greater budgets, track progress, and optimize for continued success.

65 Terrific Social Media Infographics

Pamorama

Last year, I assembled a collection of 35 infographics that told the story of social media at that time. The History of Social Networking. Who is the “Me&# in Social Media? How Marketers Are Using Social Media. Who is the Modern Media Consumer?

Monday Roundup: Measurement and Metrics

Waxing UnLyrical

5 Shifts to Fix Your Social Media Metrics. Why: Social media metrics aren’t about social media, they’re about business. Why You Must Tie Social Media Measurement to Business Goals. Happy New Year!

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Achieving measurable social media ROI is very similar to teens and sex. In addition to running a busy social, branding and digital agency, Marketing Nutz , I also do a ton of international keynote speaking, training and workshops. Social media is not free.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

4 Important Snapchat Metrics Your Brand Should Be Measuring

Convince & Convert

Fortunately, as we’ve built our Snapchat analytics tool, we’ve put together some of our findings from this year and distilled then into the four key metrics that will get you started. Make Time for Snapchat Metrics.

4 Steps to Refocus PR Measurement on Metrics that Matter: Part 1

Waxing UnLyrical

such as “EMV” (earned media value, which is basically AVE for the influencer marketing space) – they actually see more sales. 4 steps to start refocusing PR measurement on metrics that matter. I go through this in my Social PR Virtuoso Master Course, btw.

48 Ways to Measure Social Media Success

Webbiquity SMM

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. These metrics don’t represent the goals of social media marketing in and of themselves, but are critical measures to help optimize processes to achieve the ultimate objectives.

50 Top Tools for Social Media Monitoring, Analytics, and Management 2013

Pamorama

Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior.

3 Marketing Metrics for Savvy Content Marketers

Convince & Convert

Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Measuring metrics can actually become intimidatingly complex, especially for the inexperienced digital marketer.

Don’t Make These 9 Social Media Marketing Mistakes

Pamorama

Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. 9 Mistakes Businesses Make on Social Media 1.

The Social Media Lifecycle [Infographic]

Pamorama

When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI.

Social Media Metrics and Conversion

Proactive Report

US businesses have definitely accepted that social media has to be a part of their marketing and PR activity - four in five US businesses with at least 100 employees will take part in social media marketing in 2011, says eMarketer. Top 10 Metrics used by CMOs.

Social Media ROI: Mythic or Measurable? Six Experts Weigh In

Webbiquity SMM

Though social media marketing has now become almost a universal practice, the question of whether or not its value can be quantified with any precision remains open. Does social media marketing produce measurable ROI—and if so, how does one measure it?

ROI 85

12 Essential Elements of a Social Media Marketing Strategy

Pamorama

Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan.

9 of the Best Free Social Media Analytics Tools

Pamorama

Want to know what’s working on social media? S ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement. Word-of-mouth advertising is very powerful.

5 Instagram Metrics That Truly Measure Your Efforts

Sprout Social

It’s just another normal day at the office as a social media manager. With social media sites like Facebook, Twitter and even Pinterest, you have plenty metrics to measure the success of your campaigns. What this metric tells you: How engaging is your content.

Hiring A Social Media Manager? Ask Them These Questions.

agora pulse

With the discovery that — yes, social media isn’t a fad — more and more businesses have decided to hire a full-time social media manager. ” First, did an applicant create posts according to a strategic social media calendar ?

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. Social media benefits are unclear.

B2B 140

5 metrics to track on Twitter

Akamai Marketing

But is number of users the best metric to track? Again, I’ll say that what you should measure depends on your strategy, what are you trying to accomplish with social media? Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. Here are 5 metrics to measure on Twitter. They aren’t the only metrics and.

How to Promote Your Event With Social Media Marketing

Pamorama

Events are, by nature, social affairs. Likewise, people join social media networks such as Twitter, Facebook, and LinkedIn to connect, interact, and share with their peers. Identify the social networks they use: Focus on them with your budget and time.