How to Know You’re Getting the Best CPC for Your Facebook Campaign

SocialTimes Facebook

While we have yet to solve all the challenges of being a content marketer, we have arrived at a place where we can tell content marketers which CPC they should be using. You wouldn’t want to spend your entire campaign budget at a CPC of $0.50 CPC image courtesy of Shutterstock.

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Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach

Jon Loomer

Optimized for Clicks (CPC). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Clicks (CPC). Clicks (CPC). Clicks (CPC). Clicks (CPC). Mobile App Installs: Clicks (CPC) *. Mobile App Engagement: Clicks (CPC) *. Clicks (CPC).

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Trending Sources

CPA: A Viable Alternative to CPC

Idaconcpts

When a business starts investing in online media for the first time, the first step for its digital media specialist is to educate company management in cost per click (CPC, also known as pay per click or PPC) as a benchmark to establish the effectiveness of purchased media channels.

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There Is No Salvation for the ‘Facebook Expert’

SocialTimes Facebook

Even if you could get the targeting spot on, trying to do CPM and CPC (cost per click) bids against a range of placements was too hard. In the old days of search marketing, it was about tricking the dumb robots –buy links, cloak, spin content, or whatever trick you could pull.

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Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)

The Realtime Report

Average cost per click (CPC). It also had the lowest cost per click, with a CPC of only 19 cents, followed by Turkey (25 cents) and India (33 cents). India has the third-lowest CPC, the highest average CTR, the second-highest exposure rate (45%), and a low maximum recommended bid.

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The Cost of Marketing on Facebook [Infographic]

Pamorama

Some other interesting statistics: The cost-per-click (CPC) of Healthcare advertising is the most expensive at at $1.27, while E-commerce costs the least at $0.31. With close to one billion members, Facebook is a very attractive marketing platform.

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10 Tips For Optimal AdWords Campaign Settings

Small Business Mavericks

Stick to manual CPC bidding and potentially enhanced bidding. Do you have the right campaign settings? Andrew Lolk has an interesting illustration about the importance of this topic when he says, “ Compare it to running a marathon, but you forgot to put on your shoes. Yes, you can do your best to walk ahead, but you’ll never go full speed and you definitely won’t finish first.

Useful B2B Digital Marketing Benchmarks [Infographic]

Puzzle Marketer

If you launch a paid search ad, you need to know your average click-thru-rate (CTR) and cost-per-click (CPC). When planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not.

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Facebook Automated Rules: Automate Ad Maintenance

Jon Loomer

Under “Other,” you’ll find five more options: CPC (link). So let’s assume that you want to create a rule based on CPC (link). In this example, I want to tell Facebook to increase my budget if CPC (link) is below $.10

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4 Ways to Drive Your Digital Strategy with Facebook Video Ads

Convince & Convert

If you know your conversion rate and value, you should set a maximum cost per click (CPC) manually to ensure you’re always delivering a positive ROI. This ad format is utilized less than the CPC campaigns, but it’s a marketing goldmine.

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Facebook Ads Bidding Changes: Optimization, Charging and oCPM

Jon Loomer

Under the old definition of a “click,” many advertisers unknowingly paid for clicks other than website clicks when choosing CPC bidding, for example. When You Get Charged: Link Click (CPC). When choosing Link Clicks optimization, you will be charged for link clicks (CPC).

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Communicators Must Lead

Waxing UnLyrical

Ken Jacobs, ACC, CPC, is a certified professional coach, and the principal of Jacobs Executive Coaching, which helps corporate communications, public relations, marketing and advertising leaders and executives achieve and surpass their goals. Guest Post by Ken Jacobs.

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Social Networking Stats: #RLTM Scoreboard; Facebook Ad Costs Highest In Russia

The Realtime Report

By comparison, social media mega-user Brazil is a bargain at a CPC of only 20 cents. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 901 million monthly active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 576 million active users. via TechCrunch. Sina Weibo: over 300 million users. via Bloomberg Businessweek. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 160 million members. via LinkedIn.

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5 things to measure in social media ROI

Akamai Marketing

CPC: Cost per Click advertising is still a highly effective way to drive traffic to a website, but how does social media compare? But even without running a CPC campaign, we know that there is a value to website traffic, and we compare the measurement to the going-rate cost.

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The Technology Part to Your Content Marketing Plan

Razor Social

It’s a great alternative to Google Keyword Planner as it provides exact monthly search volumes along with many other useful metrics, such as search volume, CPC and difficulty level.

Facebook For Business Tip #3: Use Facebook Ads

Firebelly

I’d also recommend going the CPC (cost per click) route to start so it doesn’t cost you anything if you don’t get any clicks. In Facebook for Business Tip #2: Promote Your Page Offline , I discussed the importance of promoting your Facebook page in various ways offline.

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5 Reasons Your Facebook Ads Aren’t Performing

agora pulse

When you create an ad, Facebook gives you the choice of a CPC (cost per click) CPI (Cost per impression) or Daily Reach. In my experience, CPC is the most tangible option because you are only charged when someone clicks on your ad.

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3 Paid Social Changes That Yielded Major Results

Simply Measured

While website traffic metrics such as click through rate (CTR) and cost per click (CPC) are important, the ultimate metric that we are looking to minimize is cost per prospect (CPP).

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The Complete Beginner’s Guide to Quora Ads

agora pulse

Once you’ve finalized your targeting, set a Cost per Click (CPC) bid (similar to Google AdWords). Or you can start conservatively from $1 CPC. When it comes to deciding where to advertise online, the first platforms you’ll probably think of are Facebook and Google.

Tips To Improve Performance in Google Shopping

Social Media Marketing

It enables you to fix Max CPC bids at a product level. CPC bid of $0.50 On your keyword search report you see this: As you can see the CPC of search keyword ' mens trainers' is a bit higher.

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How to Use KWFinder for Long Tail Keyword Research

Razor Social

The tool will return tons of related keywords with search volume, CPC and difficulty displayed on the left-hand side of the dashboard. Are you looking for a way to quickly find the best keywords for your website? The kind of niche keywords that will help you secure top rankings on Google?

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7 Keys to Facebook Advertising Success

Jon Loomer

You’re focused on the wrong metrics: People often ask me questions like, “What is a good CPC? If your objective is website conversions, your primary concern should be your Cost Per Conversion, not CPC or CTR.

The 3 Types of Social Media Metrics That Matter to You

Simply Measured

Examples: Clickthrough rate (CTR), cost per click (CPC), cost per interaction (CPI), cost per acquisition (CPA), conversion rate, engagement rate, active audience percentage, engagement per post, reach per post, retention rate, and growth rate.

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45 Marketing Tools to Consider for 2017

Razor Social

The tool will return tons of related long tail keywords with search volume, CPC and difficulty, as well as SERP results with some valuable SEO metrics. What are the hottest marketing tools you should be using in 2017?

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Never Use a Hyphenated Domain Name for Your Website

Bill Hartzer

It just so happens that keyword rich domain names are highly sought-after, and there is “value” in a keyword rich domain name because of the number of searches per month for that keyword and the average CPC (Cost Per Click) on Google AdWords for that keyword.

Free Social Media Tools We Love: Facebook Ads Compass

agora pulse

The last section gives me data per country, specifically: reach, clicks, CPC (cost per click), and CTR (clickthrough rate). (As Are your Facebook ad reports ho hum?

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36 Sensational Social Media Stats and Facts

Webbiquity SMM

But social media is not effective at directly driving purchases — it accounts for just 1% of e-commerce sales, compared to 16% for email and 17% for CPC. Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results.

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

Buffer Social

It also alerts you when there are significant changes to your ads’ Click-Through Rate (CTR) and Cost-Per-Click (CPC) so that you can react to them immediately. Money-saving alerts when your CPC or conversion rate changes significantly. The social media world is a fascinating one.

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How to Monitor Comments on your Instagram Ads (and why it’s crucial to do so!)

agora pulse

In a nutshell, the ad was giving me good “marketing results” (CTR, CPC, conversions were all in the green), but the comments on them were HORRIBLE.

You’re looking for Reach, Engagement and Sales in all the Wrong Places

Socialmouths

Average CPC (Cost per Click) on Facebook is $0.20 – $0.30, Google ranges from $0.90 – $5.8, while Email has a CPC of $0.02

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Best Practices for 2017 Social Media Buying

Ignite Social Media

While it’s important to look at standard media metrics such as CPC, CTR, CPV and CPM, it’s also a good time to look at new metrics or work on developing your own using ratios or percentages.

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10 PPC Blogs Every Marketer Should Read

Convince & Convert

CPC Strategy. ” CPC Strategy is a retail-focused search agency that specializes in driving conversions by matching inventory with consumer intent. Rick Backus, the founder and CEO of CPC Strategy, is among the most respected in the PPC community.

How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing

Buffer Social

dollars) : The average Cost Per Click (CPC) is about $0.35 And here’s the data from AdEspresso’s study : Cost per click (CPC) by country . We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost?

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Social Media Budget Tips for Those Who Don’t Want to Wing It

agora pulse

With Facebook ads you are able to get a very inexpensive CPC, great impressions, and demographic-specific targeting. As a marketing agency, we’ve learned that social media marketing isn’t free.

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A Marketer’s Guide to Making the Most of AdWords

Convince & Convert

Average Cost Per Click (CPC). Target Cost-Per-Click (CPC): Your client may prefer to to pay a certain amount for the cost per click. Of course, this can also cost you a lot more than desktop CPC, depending on the industry you’re advertising in.

“I’m Focused on Brand Awareness: Why Should I Care About Social Attribution?”

Simply Measured

It wasn’t easy to get clicks and CPC’s were so-so. It was a warm spring day in downtown Dallas. Hands were being shook, business cards were being exchanged, and the impressive line-up of speakers were parading through at the usual clip.

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Show Me The Money – Top 5 Google AdSense Alternatives

Kikolani

Clickbooth offers yet another unique alternative to Adsense, with the option to go for both CPA (cost per action) and CPC (cost per click) solutions. Their CPC option is very popular, so at the moment it is invite only, but the CPA is definitely worth looking at!

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

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5 Key Elements of the Perfect Facebook Ad – Molly Pittman [SSM042]

Buffer Social

If the goal of your first Facebook ad is just to drive traffic to a blog post, maybe your success metric there is simply cost per click (CPC). Is it possible to create the perfect Facebook ad ? One that increases brand awareness, drives engagement, and leads to sales all in one go?

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Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration

Jon Loomer

You also have the option of using CPC bidding. I was excited when Facebook announced lead ads in June. When I received access on September 28, I was eager to give them a test drive. Lead ads have not disappointed. Beginning today, Facebook is rolling out lead ads to Power Editor globally.