How to Know You’re Getting the Best CPC for Your Facebook Campaign
AUGUST 19, 2016
While we have yet to solve all the challenges of being a content marketer, we have arrived at a place where we can tell content marketers which CPC they should be using. You wouldn’t want to spend your entire campaign budget at a CPC of $0.50 He wants to get the best CPC that he can, so he samples two versions of his ad and gives them each a budget of $0.50. Test yourself.
Facebook Ads Bidding Guide: Optimized, CPC, CPM and Daily Unique Reach
MAY 5, 2015
Optimized for Clicks (CPC). When should you use optimized bidding, CPC, CPM or Daily Unique Reach? Clicks (CPC). Clicks (CPC). Clicks (CPC). Clicks (CPC). Mobile App Installs: Clicks (CPC) *. Mobile App Engagement: Clicks (CPC) *. Clicks (CPC). Clicks (CPC). Clicks (CPC). Clicks (CPC). How high should the budget be?
CPA: A Viable Alternative to CPC
FEBRUARY 11, 2012
When a business starts investing in online media for the first time, the first step for its digital media specialist is to educate company management in cost per click (CPC, also known as pay per click or PPC) as a benchmark to establish the effectiveness of purchased media channels. Web Analytics cost per acquisition cost per click cpa cpcThe Usual Scenario. Takeaway.
There Is No Salvation for the ‘Facebook Expert’
JANUARY 26, 2017
Even if you could get the targeting spot on, trying to do CPM and CPC (cost per click) bids against a range of placements was too hard. In the old days of search marketing, it was about tricking the dumb robots –buy links, cloak, spin content, or whatever trick you could pull. Sounds like a bunch of mumbo jumbo? Maybe it’s people on your staff or some of your vendors.
Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)
The Realtime Report
AUGUST 15, 2012
Average cost per click (CPC). It also had the lowest cost per click, with a CPC of only 19 cents, followed by Turkey (25 cents) and India (33 cents). India has the third-lowest CPC, the highest average CTR, the second-highest exposure rate (45%), and a low maximum recommended bid. Average click-through rate (CTR). Average frequency for delivery of Facebook ads.
The Cost of Marketing on Facebook [Infographic]
DECEMBER 3, 2011
Some other interesting statistics: The cost-per-click (CPC) of Healthcare advertising is the most expensive at at $1.27, while E-commerce costs the least at $0.31. With close to one billion members, Facebook is a very attractive marketing platform. Advertisers can target users by age, location, or area of interest, enabling very focused marketing efforts.
10 Tips For Optimal AdWords Campaign Settings
Small Business Mavericks
AUGUST 27, 2014
Stick to manual CPC bidding and potentially enhanced bidding. Do you have the right campaign settings? Andrew Lolk has an interesting illustration about the importance of this topic when he says, “ Compare it to running a marathon, but you forgot to put on your shoes. Yes, you can do your best to walk ahead, but you’ll never go full speed and you definitely won’t finish first. ” He has written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic.
Useful B2B Digital Marketing Benchmarks [Infographic]
AUGUST 8, 2016
If you launch a paid search ad, you need to know your average click-thru-rate (CTR) and cost-per-click (CPC). When planning upcoming marketing campaigns it helps to take a look back at your historical metrics to determine if your tactics were successful or not. If it was an email campaign, you’re naturally looking at open and click rates. Download as PDF.
Facebook Automated Rules: Automate Ad Maintenance
JANUARY 19, 2017
Under “Other,” you’ll find five more options: CPC (link). So let’s assume that you want to create a rule based on CPC (link). In this example, I want to tell Facebook to increase my budget if CPC (link) is below $.10 The condition I’m using as the focus is CPC (link), but only for campaigns where the objective is traffic (promoting blog posts).
4 Ways to Drive Your Digital Strategy with Facebook Video Ads
Convince & Convert
FEBRUARY 17, 2017
If you know your conversion rate and value, you should set a maximum cost per click (CPC) manually to ensure you’re always delivering a positive ROI. This ad format is utilized less than the CPC campaigns, but it’s a marketing goldmine. If your video does lead viewers to a landing page, make sure you’re tracking the final cost per lead (CPL), not just the CPC. Click To Tweet.
Facebook Ads Bidding Changes: Optimization, Charging and oCPM
NOVEMBER 23, 2015
Under the old definition of a “click,” many advertisers unknowingly paid for clicks other than website clicks when choosing CPC bidding, for example. When You Get Charged: Link Click (CPC). When choosing “Link Clicks to Your Website” optimization, you will have the option of paying for either Impressions or Link Clicks (CPC). What to optimize for?
Communicators Must Lead
JULY 15, 2015
Ken Jacobs, ACC, CPC, is a certified professional coach, and the principal of Jacobs Executive Coaching, which helps corporate communications, public relations, marketing and advertising leaders and executives achieve and surpass their goals. Guest Post by Ken Jacobs. When I was growing up in the world of PR, many communicators who were considered successful were primarily doers.
5 things to measure in social media ROI
NOVEMBER 1, 2011
CPC: Cost per Click advertising is still a highly effective way to drive traffic to a website, but how does social media compare? If we are running a CPC campaign at the same time, then its even better because we can compare the differences in visitors in terms of conversion, length of time on the website, etc. Social Media Metrics and ROI for You.
Social Networking Stats: #RLTM Scoreboard; Facebook Ad Costs Highest In Russia
The Realtime Report
JULY 6, 2012
By comparison, social media mega-user Brazil is a bargain at a CPC of only 20 cents. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 901 million monthly active users. via Facebook. Twitter: over 500 million users. via Twopcharts. Qzone: 576 million active users. via TechCrunch. Sina Weibo: over 300 million users. via Bloomberg Businessweek. Renren: over 170 million users. via iResearch iUser Tracker. LinkedIn: 160 million members. via LinkedIn. Google Plus: 170 million “people who have upgraded” via Google. Tumblr: 62 million blogs. via Tumblr.
5 Reasons Your Facebook Ads Aren’t Performing
JUNE 14, 2016
When you create an ad, Facebook gives you the choice of a CPC (cost per click) CPI (Cost per impression) or Daily Reach. In my experience, CPC is the most tangible option because you are only charged when someone clicks on your ad. If you’re a social media marketer, you know you have to run Facebook ads. But what if they are not? You’re Targeting Non-Fans. Probably very few.
Facebook For Business Tip #3: Use Facebook Ads
FEBRUARY 2, 2011
I’d also recommend going the CPC (cost per click) route to start so it doesn’t cost you anything if you don’t get any clicks. In Facebook for Business Tip #2: Promote Your Page Offline , I discussed the importance of promoting your Facebook page in various ways offline. This week, the focus is on promoting your Facebook page on Facebook – via Facebook Ads.
The Technology Part to Your Content Marketing Plan
FEBRUARY 8, 2017
It’s a great alternative to Google Keyword Planner as it provides exact monthly search volumes along with many other useful metrics, such as search volume, CPC and difficulty level. Unless you’ve been living under a rock, you know that content marketing is now a predominant force in the world of business. improve your brand reputation. increase leads and sales. Feedly. Quora. Reddit.
3 Paid Social Changes That Yielded Major Results
AUGUST 26, 2016
While website traffic metrics such as click through rate (CTR) and cost per click (CPC) are important, the ultimate metric that we are looking to minimize is cost per prospect (CPP). What’s interesting is that LinkedIn typically carries a CPC that is anywhere from 4–8x that of Facebook and Twitter. Generating Prospects: LinkedIn. LinkedIn Chocolates by Nan Palmero via Flickr CC.
The 3 Types of Social Media Metrics That Matter to You
DECEMBER 1, 2016
Examples: Clickthrough rate (CTR), cost per click (CPC), cost per interaction (CPI), cost per acquisition (CPA), conversion rate, engagement rate, active audience percentage, engagement per post, reach per post, retention rate, and growth rate. Marketing is often referred to as a combination of art and science, a balance of creativity and analysis. Business Metrics. Performance Metrics.
7 Keys to Facebook Advertising Success
FEBRUARY 17, 2017
You’re focused on the wrong metrics: People often ask me questions like, “What is a good CPC? If your objective is website conversions, your primary concern should be your Cost Per Conversion, not CPC or CTR. You could have a high CPM, low CTR or high CPC and still get a good Cost Per Desired Action. The next time this webinar airs is next Monday, February 20.
Tips To Improve Performance in Google Shopping
Social Media Marketing
OCTOBER 21, 2015
It enables you to fix Max CPC bids at a product level. CPC bid of $0.50 On your keyword search report you see this: As you can see the CPC of search keyword ' mens trainers' is a bit higher. If you are an online shopping store owner looking to drive sales then Google Shopping is your best bet in that endeavor. Fill your feed with plenty of relevant information. You have a Max.
45 Marketing Tools to Consider for 2017
DECEMBER 21, 2016
The tool will return tons of related long tail keywords with search volume, CPC and difficulty, as well as SERP results with some valuable SEO metrics. You can use SEOMonitor to perform keyword research and look at the stats such as Keyword Opportunity, Difficulty, Bounce rates & CPC and Revenue Forecasts. What are the hottest marketing tools you should be using in 2017? Zapier.
Free Social Media Tools We Love: Facebook Ads Compass
JULY 6, 2016
The last section gives me data per country, specifically: reach, clicks, CPC (cost per click), and CTR (clickthrough rate). (As Are your Facebook ad reports ho hum? Could the look and feel of them be so uninspired that they actually undermine all the hard work you do on your client’s ad campaigns? The Facebook Ad Compass by AdEspresso is here to change all that.
Never Use a Hyphenated Domain Name for Your Website
APRIL 18, 2013
It just so happens that keyword rich domain names are highly sought-after, and there is “value” in a keyword rich domain name because of the number of searches per month for that keyword and the average CPC (Cost Per Click) on Google AdWords for that keyword. Yes, I know the title of this post sounds harsh. But I digress. I have a few keyword rich domain names for sale.
How to Use KWFinder for Long Tail Keyword Research
DECEMBER 14, 2016
The tool will return tons of related keywords with search volume, CPC and difficulty displayed on the left-hand side of the dashboard. Are you looking for a way to quickly find the best keywords for your website? The kind of niche keywords that will help you secure top rankings on Google? KWFinder is a powerful tool to help you do just that. Getting Started with KWFinder. Keyword Difficulty.
The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)
NOVEMBER 16, 2016
It also alerts you when there are significant changes to your ads’ Click-Through Rate (CTR) and Cost-Per-Click (CPC) so that you can react to them immediately. Money-saving alerts when your CPC or conversion rate changes significantly. The social media world is a fascinating one. The social media tools landscape can be just as fascinating — and robust! Panda 5. Yotpo.
How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing
JANUARY 10, 2017
dollars) : The average Cost Per Click (CPC) is about $0.35 And here’s the data from AdEspresso’s study : Cost per click (CPC) by country . We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? That’s a tricky question! And the short answer is, it’ll never cost you more than you have to spend.
36 Sensational Social Media Stats and Facts
DECEMBER 1, 2015
But social media is not effective at directly driving purchases — it accounts for just 1% of e-commerce sales, compared to 16% for email and 17% for CPC. Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Or to accurately measure their results. Or to set the right goals to begin with. Image credit: Buffer.
How to Monitor Comments on your Instagram Ads (and why it’s crucial to do so!)
JUNE 7, 2016
In a nutshell, the ad was giving me good “marketing results” (CTR, CPC, conversions were all in the green), but the comments on them were HORRIBLE. The beauty of Instagram ads is that they are a great way to get leads and generate traffic to your website, your landing page, or your mobile app from Instagram. Like ads on Facebook, your Instagram Ads receive comments.
Best Practices for 2017 Social Media Buying
Ignite Social Media
JANUARY 3, 2017
While it’s important to look at standard media metrics such as CPC, CTR, CPV and CPM, it’s also a good time to look at new metrics or work on developing your own using ratios or percentages. We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Invest in Instagram. Buy while the going is good! reengage).
10 PPC Blogs Every Marketer Should Read
Convince & Convert
AUGUST 3, 2015
CPC Strategy. ” CPC Strategy is a retail-focused search agency that specializes in driving conversions by matching inventory with consumer intent. Rick Backus, the founder and CEO of CPC Strategy, is among the most respected in the PPC community. Stay ahead of the curve: Read CPC Strategy. ”—or rather, “Why me?” What can you be the best at?
You’re looking for Reach, Engagement and Sales in all the Wrong Places
JUNE 4, 2015
Average CPC (Cost per Click) on Facebook is $0.20 – $0.30, Google ranges from $0.90 – $5.8, while Email has a CPC of $0.02 It’s understandable that you will first go to social media looking to reach and get your prospects engaged to turn them into customers, after all, social media is the thing to do. Email has 50 to 100 higher click rates than Facebook and Twitter.
Social Media Budget Tips for Those Who Don’t Want to Wing It
OCTOBER 18, 2016
With Facebook ads you are able to get a very inexpensive CPC, great impressions, and demographic-specific targeting. As a marketing agency, we’ve learned that social media marketing isn’t free. We need a solid social media budget that allows for content creation, scheduling tools, graphic design, and advertising. Let’s begin! Estimate your hands on deck. What’s not to love?
“I’m Focused on Brand Awareness: Why Should I Care About Social Attribution?”
OCTOBER 13, 2016
It wasn’t easy to get clicks and CPC’s were so-so. It was a warm spring day in downtown Dallas. Hands were being shook, business cards were being exchanged, and the impressive line-up of speakers were parading through at the usual clip. I was representing Simply Measured as a sponsor at a conference in Dallas. The setting was nothing out of the ordinary. Here are two scenarios.
A Marketer’s Guide to Making the Most of AdWords
Convince & Convert
APRIL 8, 2016
Average Cost Per Click (CPC). Target Cost-Per-Click (CPC): Your client may prefer to to pay a certain amount for the cost per click. Through this report, you can easily see where you spend the most, where you get most of your conversions from, what your average position is, and you CPC for different cities or states—and much more. Identify Metrics and Goals. Impressions.
Do Facebook Messenger Ads Really Work?
FEBRUARY 9, 2017
and a CPC (cost per click) of as little as 0.10 Recently Facebook rolled out news feed ads that drive people to chat directly with your brand on Facebook Messenger. Cool, huh? We all want more engagement and this is as direct as it gets. In this article, I’m going to share my first Facebook Messenger ad experience with you and answer some FAQs along the way. The Experiment. Place your order.
Show Me The Money – Top 5 Google AdSense Alternatives
OCTOBER 22, 2012
Clickbooth offers yet another unique alternative to Adsense, with the option to go for both CPA (cost per action) and CPC (cost per click) solutions. Their CPC option is very popular, so at the moment it is invite only, but the CPA is definitely worth looking at! This is a guest post by Jacob E. Dawson. Minimum Monthly Impressions: 50,000. Revenue Share: 75%. Adbrite. Clicksor.
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys! Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Enjoy! Basically.2% Email this to a friend?
Facebook Lead Ads: Coming to Desktop, Carousel, Video, CRM Integration
OCTOBER 7, 2015
You also have the option of using CPC bidding. I was excited when Facebook announced lead ads in June. When I received access on September 28, I was eager to give them a test drive. Lead ads have not disappointed. Beginning today, Facebook is rolling out lead ads to Power Editor globally. Facebook also announced several enhancements that are coming that could be huge for marketers. Download.
Tablets and Smartphones Account for One-Fourth of All Paid Clicks
JANUARY 22, 2013
Total clicks on Google increased 4 percent YoY and cost per click (CPC) rose 7 percent from $0.55 Bing also showed a 4 percent growth in click traffic, with a 15 percent increase in average CPC YoY. Additional findings from The Search Agency’s State of Paid Search Report include: Tablets see record searches; surpass mobile ad spend. versus 7.1 percent of total spend). to $0.59.