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How to Craft a Successful PPC Marketing Strategy

The Realtime Report

How to Craft a Successful PPC Marketing Strategy Implementing PPC correctly can boost your business to top tiers of popularity, while wrong implementation can empty your funds faster than last-minute online shopping. This guide will show you how to create a PPC marketing strategy that will grow your returns while keeping your budget intact.

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Social media marketing: Strategy template and tips for 2025

Hootsuite

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

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Earned media value: How to calculate it and what to look out for in the calculating process

Sprout Social

For years, earned media value (EMV) has been a staple for marketers trying to measure the impact of their social media efforts, especially for influencer marketing and organic social media efforts. The answer, as with many marketing questions, is a bit more complex than a simple yes or no.

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6 targeted Facebook KPIs to improve social media ROI

Sprout Social

Your Facebook marketing strategy hinges on measurable impactnot just reach. Facebook KPIs are a group of high-impact metrics you use to measure your marketing success on the network. Why Facebook KPIs are valuable for Facebook marketing Facebook is still the largest social media network , with a staggering 3.07 billion users.

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Social media KPIs every marketer should be tracking

Hootsuite

Cost per click (CPC) CPC is the amount you pay for each individual click on your social media ad. A sudden spike in volume might indicate a marketing campaign gone wrong — or a system-wide issue that needs urgent attention. Wrap it up with a short summary anyone can understand, even if they’re not a marketer.

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13 influencer marketing tools compared: 2025 guide

Hootsuite

Influencer marketing tools help you manage all aspects of your influencer marketing strategy. Some tools are general all-in-one influencer marketing management solutions. It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals. Download now!

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Instagram Ads 101: A Step-by-Step Guide to Running Ads That Work

Buffer Social

If you have the budget, Instagram ads can be an excellent addition to your Instagram marketing strategy. Cost is one of the primary factors in deciding whether you’ll add Instagram advertising to your marketing strategy. Average Instagram cost per click (CPC) $1.36 How much do Instagram ads cost? The good news?

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