article thumbnail

New Report Uncovers the Game-Changing Power of Creator Licensing for Brands

Bill Hartzer

#paid, a top player in the influencer marketing world, has just dropped its 2024 Creator Ad Report, revealing how creator licensing is reshaping how brands run their campaigns—and saving them a ton of cash in the process. Cost Efficiency Creator licensing campaigns are a wallet’s best friend.

Report 78
article thumbnail

Most Social Media Ads Reach Only 5% Of Their Target Audience

The Realtime Report

Understanding the target audience and knowing who your desirable user is, is key to successful marketing campaigns. As a result, these campaigns are cheaper, mind you they are much less effective. In the research, Sotrender’s analysts wanted to find out: whether higher audience saturation translates into changes in CPC or CPM costs.

CPM 172
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Most Overlooked Advertising Mistake

Jon Loomer

They don’t obsess over secondary metrics like CTR, CPM, and CPC. Sometimes advertisers abandon campaigns that are working. They care about Cost Per Conversion, but they know how to apply appropriate context for those results. It can go both ways. Sometimes the default reporting doesn’t tell you everything.

article thumbnail

Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

While there may be a couple dozen or so metrics that are interesting for a given campaign, prioritize them into groups. There are only two metrics here: Total Desired Actions Cost Per Desired Action The Desired Action is the primary goal of your campaign. The same if you cut your CPC or Cost Per Add to Cart in half. Be careful.

Metrics 167
article thumbnail

Impressions vs Engagement: Which should you report on?

Oktopost

Understanding which performance indicators to focus on affects your ability to evaluate and optimize your campaigns. Your campaign goals determine your reporting priorities, and you should set appropriate KPIs early in the planning process. Knowing your CPC on each platform is essential for comparing prices and calculating your ROI.

Report 62
article thumbnail

How Much Do Facebook Ads Cost? (2022 Benchmarks)

Hootsuite

The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. Ad spend per campaign. Choosing the right one for your campaign will lower your costs significantly. Your campaign objective. Average bid per ad.

Cost 101
article thumbnail

How Meta Automation Rewrites the Rules for Advertisers

Jon Loomer

Whether it’s due to the streamlining of Meta ad campaigns through the Advantage+ products or the assistance of AI, these rumblings were inevitable. Some companies misjudge the impact of Meta’s streamlining of campaign creation. Each campaign required several ad sets and plenty of customized settings.