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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

The social media world is full of crazy terminology, and the terms keep adding up the more the industry evolves. Throughout this post we’ve outlined some of the most important social media definitions you need to arm yourself with to be dangerous. Social Media Definitions.

CPA 144
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The KISS Method For Determining Social Media ROI

SocMed Sean

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”? Wikis, idea networks, blogs, and social Intranets are a great tools that can be used to encourage employees to share what they know.

ROI 212
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Best Practices for 2017 Social Media Buying

Ignite Social Media

We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Not only does it leverage Facebook’s robust media buying platform, it is also quickly adding products and showing efficient CPMs, CPCs and CTRs.

Buy 107
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Most Social Media Ads Reach Only 5% Of Their Target Audience

The Realtime Report

Most Social Media Ads Reach Only. Understanding the target audience and knowing who your desirable user is, is key to successful marketing campaigns. As a result, these campaigns are cheaper, mind you they are much less effective. 5% Of Their Target Audience.

CPM 145
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9 Essential Social Media Metrics to track [+ 5 Best Tools to Monitor Them!]

Keyhole.co

You’ve mastered the art of churning out social media content on a consistent basis. Your brands’ social media accounts are now all active with heightened engagement rates. But, are you using your social media accounts correctly? Sprout Social 3.

Metrics 83
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Last Minute Additions to Your 2018 Social Media Strategy

Ignite Social Media

Quality video content is still paramount so keep in mind these best practices when creating video content for social. . In 2017, Pinterest announced that it was moving away from being a social network to be more focused on being a visual search engine. Additionally, we have noticed that CPC costs have been increasing as more advertisers begin to spend money on the platform. If you haven’t finalized your 2018 social strategy yet, we would love to help !

Strategy 111
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Social Media Terminology: Social Media Words You Need to Know

agora pulse

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. Or maybe you’re a seasoned social media manager … but you still come across new words now and then in your workday. In social media, an algorithm varies by platform. Cost per click (CPC).

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Facebook Advertising Costs Less And Works Better In Mexico, Turkey, India and Italy (Research)

The Realtime Report

According to a new report from Kenshoo, a social media advertising platform, Mexico, Turkey, India and Italy all offer very attractive opportunities for advertisers — with far more cost-effective, higher-performing Facebook ads than markets such as the United States or the UK. Average cost per click (CPC). It also had the lowest cost per click, with a CPC of only 19 cents, followed by Turkey (25 cents) and India (33 cents).

Cost 151
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How to Create a TikTok Ad Campaign

Pixlee

It’s no wonder ecommerce businesses are leaning towards TikTok marketing for promotional campaigns and organic social growth. The Basics: Creating Your First TikTok Ad Campaign. Create Your Ad Campaign. TikTok ads are made up of three levels: campaign, ad groups, and ads.

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19 Social Media KPIs You Should Be Tracking

Hootsuite

You’ve been there: your boss asks how the business’s social media strategy is doing and you know a high-level rundown just won’t cut it. When it comes to measuring and proving your brand’s social media success, data speaks volumes — and that’s where social media KPIs come in.

HootSuite 114
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI.

HootSuite 114
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Holiday Marketing Prep: How to Prepare Social Media for the Holidays

agora pulse

There are lot of marketing platforms that you’ll need to take into account including PPC campaigns and email marketing. This makes it hard to keep up with your organic social media marketing. However, some of your holiday success hinges on social media because it’s the place people go to when they’re looking for awesome gift ideas. That’s why you have to prepare your social media for the holidays now. CPC costs will go up.

CPC 91
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22 Ways To Take Your Instagram Campaigns to the Next Level

Hootsuite

That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. In a campaign, all your content is aligned and focused on one particular target. 9 types of Instagram campaigns. Teaser campaign.

HootSuite 114
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Your Social Media Guide to the Holiday Season: How to Prepare for It (and What to Avoid)

agora pulse

With the right planning, you can make sure your social media is one less thing to worry about. That’s why you have to prepare your social media for the holidays now. Prepare Your Holiday Marketing on Your Social Media Accounts. Get your social calendar ready now. When that happens, social media is one of the first things to go … You can’t afford to let that happen. Prepare to spend more on social ads.

CPC 110
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Your Social Media Guide to the Holiday Season: How to Prepare for It (and What to Avoid)

agora pulse

With the right planning, you can make sure your social media is one less thing to worry about. That’s why you have to prepare your social media for the holidays now. Prepare Your Holiday Marketing on Your Social Media Accounts. Get your social calendar ready now. When that happens, social media is one of the first things to go … You can’t afford to let that happen. Prepare to spend more on social ads.

CPC 110
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5 Tips To Boost Sales With Proper Data-Driven Social Media Strategy

Keyhole.co

Let’s explore how proper data use can help you boost sales through social media in this article. Five ways social media data can take your strategy to the next level. Making your social media selling nowadays requires more effort than just boosting a successful post.

CPC 89
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Social Media Budget Tips for Those Who Don’t Want to Wing It

agora pulse

As a marketing agency, we’ve learned that social media marketing isn’t free. We need a solid social media budget that allows for content creation, scheduling tools, graphic design, and advertising. When trying to plan a monthly social media budget for any client it is important to understand their needs. Make room for social ad campaigns. Include an affordable social media management tool.

CPC 96
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Who’s Driving the Data Movement? Social Media Managers

Buffer Social

What if the most valuable data person on your team is your social media manager ? When you think of all the many data roles on a team, social media rarely bubbles to the top. Regardless, teams with social media managers are sitting on a goldmine of data and information. If you’re serious about making data-informed decisions for your brand, then give social media managers a seat at the table. Well, on social media, guess what?

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5 things to measure in social media ROI

Akamai Marketing

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. In part that’s because I really believe that social media is an important tool and for the tool to be appreciated by “higher ups” aka your boss, there has to be measurement associated with it, particularly since we’re still fighting the battle of whether social media is a viable business tool at all.

ROI 140
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3 Facebook Trends to Consider in 2020 Planning

Ignite Social Media

With initial 2020 marketing planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. Given Facebook is still a priority channel for many brands, we wanted to share 3 main trends we’re seeing that could have a big impact on social media strategies for next year. We believe social media marketers should be wary and keep a close eye on overall performance.

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Organic vs. Paid Social Media: How to Integrate Both into Your Strategy

Hootsuite

Weighing the options between organic vs paid social media? Paid and organic social are different beasts best harnessed for different goals. If you’re new to paid social, 2020 is an interesting time to get started. What is organic social media?

HootSuite 114
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Free Social Media Tools We Love: Facebook Ads Compass

agora pulse

Could the look and feel of them be so uninspired that they actually undermine all the hard work you do on your client’s ad campaigns? Simply log into Compass with your Facebook account and select one of your 20 latest ad campaigns. That’s what I did for a recent “ Promote Your Page ” campaign I ran for a mid-sized brand. Further down the report, I receive metrics about whether or not my ad campaign reached and resonated with my target audience.

CPC 62
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Marketing Campaigns That Convert

Koka Sexton

All this requires a marketing campaign. Really successful campaigns tend to be well-thought-out. Let us offer you some essentials, that will help you in planning your campaign. Part 1: Major Mistakes in Creating a Marketing Campaign. But almost all of these “how to” forget about the most essential point: successful campaigns require the powerful marketing foundation. What is your actual campaign goal , is it short term or long term?

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How to craft a data-driven social media resume that stands out (template included)

Sprout Social

Now, in some fields at least, there’s more room for creativity and personality in these one-sheeters—cue a collective sigh of relief for anyone creating a social media resume. When it comes to the bustling field of social media, it pays to stand out.

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How to Create a Social Media Strategy in 8 Easy Steps (Free Template)

Hootsuite

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Use social media listening.

HootSuite 114
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Instagram advertising: 6 steps to successful ad campaigns

Sprout Social

While organic social media strategies might seem cost effective at first, they’re time consuming, rely on a lot of trial and error, and can only get you so far when you’re up against ever-changing social media algorithms. Name your Instagram ad campaign.

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We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today

Buffer Social

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. Listening and learning about the projects they’re working on, their biggest challenges , and what their aspirations are on social media now and in the future has helped me tremendously along the way. Today’s biggest social media projects. The breakdown of social media projects.

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How Size Matters in the Social Media ROI Debate

Convince & Convert

ROI in social media is a luxury. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless. For the most part, all they have is social media – so ROI is a matter of hope rather than measurable statistics. That was a comment I added to a great post from Matt Ridings called “ Is Our Addiction to ROI Killing Social Media &# on Convince & Convert.

ROI 93
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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. The right data will assure executives that their investment in social is paying off. This article identifies the social media metrics that really matter, why they’re important, and how to track them. The social funnel: a breakdown. The social funnel: a breakdown.

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How Ahrefs and Buffer Drive 1 Million+ Sessions Per Month with Evergreen Content and Social Media

Buffer Social

Understand how to amplify blog content by reverse engineering social media videos that your audience will love. See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR. million visits every month, and more than 80 percent of our website traffic comes from people searching for social media marketing topics on Google and finding our blog posts.

CPC 79
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TikTok Analytics Defined for Brands and Marketers

Ignite Social Media

It’s no secret that TikTok has become a powerhouse social media network, but for brands and marketers using the app for their businesses it’s important to understand what TikTok analytics are accessible, and more importantly, what each metric means. Subscribe to Social You Should Know.

Analytics 132
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6 Ways to Make More Out of Your Facebook Ad Campaign

Convince & Convert

If you don’t follow the social network closely, it’s easy to miss the newest advertising tools and tips. Let’s take a quick look at six things you can do to get more out of your Facebook campaign right now. The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing. Just because one creative beats another in an A/B test doesn’t mean you’ve optimized your campaign.

CPM 108
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Strategy for your Next Twitter Promoted Ad Campaign

Devumi

Twitter is a very unique social media platform and needs to be approached as one. Use hashtags wisely during your Twitter Promoted ads campaign. There are two instances where you’ll want to avoid using hashtags during your Twitter promoted ads campaign: You are already bidding on a keyword that is part of the hashtag itself. I went about setting up a Twitter ad campaign myself and was contacted by a member of the Twitter ad team.

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The Benefits of Facebook Offer Ads

Ignite Social Media

In 2021, no longer are social channels such as Facebook, Instagram, Twitter, and others, strictly top and mid-funnel. There are additional ad types and strategies to leverage sales opportunities with potential customers directly through the sales funnel, all while on social media.

CPC 150
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8 Tips to Improve Online Sales During the Holiday Season

Harp Interactive

Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels. Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing. Promote your brand and the promotions based on specific profiles of social media networks; it’s a great way to segment and target!

Tips 243
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How To Get More Share of Voice on Social Media

Hootsuite

In this post, we’ll break down everything you need to know about share of voice, including how it works for SEO, PPC, and social media. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network.

HootSuite 113
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How to Drive Business with Your Facebook Strategy

Ignite Social Media

When it comes to driving business value through social media, Facebook should have a spot reserved in your strategy. The social networking goliath has nearly 1.5 First, make sure you are tracking website conversions from social media. From there, you can create custom or lookalike audiences for strategic targeting and optimize campaign delivery to people most likely to convert on your website. The social media landscape is constantly changing.

Strategy 115
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10 Free Social Media Marketing Tools You Should Try

agora pulse

Here are the 10 best free social media marketing tools money can’t buy—because they’re free. Whether you’re part of a bootstrapped social media agency or a digital marketing department, you always have a budget. Scroll down, and select the right campaign.

Tools 166
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Is Facebook advertising worth it?

Sherrilynne Starkie

Facebook ads are radically different from mainstream media and other digital platform ads. As a result, more traditional advertising media are failing. The social network provides four ways to find and target the right people. The social network knows how each person uses Facebook, and the Engagement Custom Audience uses this information as targeting criteria. These tend to be lower in cost than CPC so work well with awareness objectives.

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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

You’re managing the social media networks for your organization and in your opinion, it’s going great. Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story. Set Social Media KPIs With Your Boss.

ROI 92
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How to Prove Social ROI to Your Boss (Who Doesn’t Really Get Social)

agora pulse

You’re managing the social media networks for your organization and in your opinion, it’s going great. Social media has become increasingly data-driven which means that social media managers today must prove social ROI (return on investment) to their boss. Businesses use ROI to calculate dollar/cents return on a dollar/cents investment and social media is no different. Social ROI- A Story. Set Social Media KPIs With Your Boss.

ROI 92
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What in the World … ! Surprising Facts About Reddit Ads

agora pulse

When you think of paid social, do you think of Reddit ads? Here’s a look at all the reasons why Reddit ads can be a secret ingredient in the social media manager’s mix. Let’s talk about paid social ads. CPC while Instagram cost $1.33.

Reddit 102
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Can Facebook Ads Actually Pay For Themselves By Driving Traffic To My Blog?

SocMed Sean

The other day, over coffee, we were talking about growing her traffic in order to generate more revenue and she asked the following question: Would it be worth it for me to run a Facebook ad campaign that is focused on driving traffic to my blog? Can a Facebook ad campaign drive enough traffic and ad impressions to pay for itself? 25 per click is a good place to start when estimating CPC on Facebook. If your CPC is higher than that, you need to rethink who you are targeting.

CPC 173