What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? Newbies are often surprised by how much time social media can eat. But with a social media strategy that links activities to expected outcomes, you can avoid wasteful, time-consuming and low-impact activities.

What Behavioral Marketing Is and How to Apply It to Your Social Media Campaigns

Webbiquity SMM

Search, social media, and online journeys can now be combined to connect different aspects of a person’s behavior with their purchasing habits, attitudes, peer influences, and brand loyalty. Advocacy of your brand on social media and online reviews.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

7 Brands With a Killer Social Media Campaign

Later

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 1: Knix’s Community-building Campaign.

Hashtag Tracking: How to Get a Detailed Analysis of Your Social Media Campaign

Webbiquity SMM

Social media has become essential for brand promotion. While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. These are hashtags that can give your campaign instant traction.

Top Social Media Campaigns of 2019

Meltwater

The holidays are here and you know what that means—we're ranking our top social media campaigns of 2019. We know just how important social media is to your brand's overall marketing… Read More >>>. Social Social Media Trendspotting

Tips for 2021 Social Media Planning & Budgeting

Ignite Social Media

This past year many marketers were forced to reallocate budgets and pause marketing campaigns due to the coronavirus pandemic. 2021 Social Media Landscape at a Glance. Recent eMarketer data anticipates a 7% increase in digital media in 2021 and a 9.1%

5 best Easter social media marketing campaigns: ideas for your brand

Awario

Check out this article where we analyze the best Easter marketing campaigns to find ideas for your next social media campaign How do you boost your Easter sales?

10 Ways to Take Better Social Media Campaign Photos

Socialized

Social media marketing has become an important part of running a company, but for others, it can be challenging to determine when to share. As social media is a visual tool, the images you share will dramatically affect your brand’s perception. Study the ten best practices to take quality pictures, improve them and position them on your company’s social media pages. Why Photos Play an Important Role when Posted over Social Media?

5 Best Health Social Media Campaigns

Meltwater

Social media has changed the way we learn about what’s happening in the world. Social Media social mediaFor consumers and businesses alike, it is a source of truth, a place to find and… Read More >>>.

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. From funny to heartwarming, these brands crafted special messages around the holiday and used social media to engage consumers. If the lights stay on this year, how will marketers make as much impact on social during the game? What were your favorite social media campaigns in 2013?

How social media transformed PR

Sherrilynne Starkie

Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. In the survey of 300 communications professionals, more than half agreed that social media was becoming valuable.

Social Media Memes for Marketers

Ignite Social Media

What makes the world of social media go round? Social media memes bring cheer, joy and laughter to everyday life when used correctly. 8 Amazing Social Media Memes. Here are our top eight social media memes that meme a lot to us… get it?

Meme 132

How to Integrate Email Marketing and Social Media for Stronger Campaigns

agora pulse

Consider integrating email marketing and social media to make your campaigns stronger and richer. A strong social media strategy can help your clients or company reach an impressive list of goals. So what does email marketing offer that social media doesn’t?

April Social Media Trends

Ignite Social Media

With each unprecedented day passing, social media apps have quickly become the frontlines for many to source out news, seek entertainment, and stay connected with their loved ones. COVID-19 has impacted every industry worldwide and social marketing is no different.

Trends 106

Social Media App Parler Blasts Google Amidst #Twexit Campaign

Forbes Social Media

Social Media /social-media Innovation /innovation Social Media /social-media Business /business Policy /policy

Top news in social media

Sherrilynne Starkie

Here’s this week’s list of the most important, must-know social media news featuring LinkedIn, World Emoji Day, Instagram Sales and Instagram anti-bullying. Now there’s brand awareness campaigns which charge by impressions, enhanced conversion tracking capabilities and ads for LinkedIn Talent Solutions customers. The post Top news in social media appeared first on Sherrilynne Starkie.

News 202

4 Simple Elements of a Successful Social Media Advertising Campaign

Social Media Today

How can you ensure your next social media advertising campaign is a success? Start with these four fundamental elements

How tracking social media shares can strengthen your campaigns

Sprout Social

Chances are you’re already tracking social media shares. But are you actually using those numbers to optimize your marketing campaigns? It’s a bummer that only 43% of marketers assess their campaign performance via social data.

The Elements Of A Social Media Campaign

The Social Media Incubator

What’s it take to run a social media campaign? Are you aware that you can’t just “wing it” or throw together a campaign overnight and hope it works? There is a lot that goes into a social media campaign. And because social media has now become a major part of the way a lot of businesses are attracting new customers, developing those relationships off site is the way to go.

Survey Results: How has Social Media Behavior Changed with COVID-19

Ignite Social Media

” With that, brand marketers are trying to figure out how to adapt their social strategies to new social media behaviors. Social Media During Covid-19 Survey Results. How Consumers Feel About Social Media Ads in Light of the Pandemic.

Survey 140

5 Social Media Contest Tools to Help Maximize Engagement With Your Campaigns

Social Media Today

These tools will help you run more effective social media contests Interactive content can help you generate more engagement, more leads and more sales.

Why Oreo’s ‘Daily Twist’ is one of our all-time favorite social media campaigns

Mindjumpers

Its round shape, blackish color and white cream stuffing have undeniably added to its success but as a social media agency we wonder: where would the crowd-pleasing, twistable cookie be today without effective social media marketing? Let’s zoom in on one of their global digital and social media campaigns that reached millions of hearts (and mouths) and delivered proof that even cookies can provide endless food for thought.

5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings.

Social Media Organic Reach 2021: Who Actually Sees Your Content

Ignite Social Media

What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. This can lead to huge efficiencies in your paid media spend.

Social Media Ad Objectives: Clicks vs. Conversion

Ignite Social Media

Many advertisers believe getting people to click is the driving force behind social media advertising. This social media ad objectives strategy suggests that users who are more likely to click on an ad will ultimately complete a desired action, following the notion of “if they click, they will come”. Conversion Campaigns : Help grow overall business on your website. Measuring the right metrics is the key to a successful campaign.

How to Celebrate Black History Month on Social Media

Later

In this blog post, we’re sharing 5 ways brands can celebrate Black History Month on social media: Why Brands Should Celebrate Black History Month on Social Media. History lessons are a great way to celebrate Black History Month on social media. .

5 Best Nonprofit Social Media Campaigns

Meltwater

Social media is an incredibly powerful way to reach audiences. Here Are 2 Modern Truths:1. Nonprofits are on a mission to make a positive difference in the world. When you mix… Read More >>>.

Hashtags for Health: Successful Social Media Campaigns

Meltwater

Smart social media campaigns can drive, enhance, and/or support PR and marketing activities. Even smarter… Read More.

Visit London Turns To Social Media With ‘London Stories’ Campaign

Forbes Social Media

Today, Visit London is launching London Stories, a new weekly online series developed to shine a light on the people who make up the very fabric of the city, and part of the Because I’m a Londoner campaign. Social Media /social-media Innovation /innovation Social Media /social-media

Best Practices for Social Media Customer Service

Socialmedia.biz

Customers aren’t impressed by low prices and great marketing campaigns they way they used to be. One of the best tools you have for offering that support, is your social media strategy. Although the concept of responding to customer concerns on social media used to be a.

Price 97

Social Media App Parler Releases ‘Declaration Of Internet Independence’ Amidst #Twexit Campaign

Forbes Social Media

In the midst of its campaign to drive censorship concerned users away Parler, the People driven social platform, today released a plan to return to the original vision of the internet.

Copy These Winning Environmental Social Media Campaigns

Meltwater

Social media isn't just a place for animal videos, funny memes, and clever campaigns.Today, social media is the perfect global platform for brands and businesses to raise awareness (and money)… Read More >>>.

Meme 108

2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas . Adidas’ all in or nothing campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing. The #AskZlatan interactive campaign earned over 10.5

7 Lucky Social Media Campaigns Winning St. Patricks Day

Social Media Today

Patrick’s Day social media marketing Here are seven brands that absolutely smashed it out of the park with their St.

Social Media Updates

yMarketingMatters

Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! LinkedIn Launches Conversion Tracking : LinkedIn introduced conversion tracking, which offers a set of capabilities built directly into LinkedIn Campaign Manager that lets you easily measure how many leads, sign-ups, content downloads, purchases and other specific results you’re getting from your Sponsored Content and Text Ads campaigns.

Campaign monitoring on social media: a how-to guide in 7 steps

Awario

Campaign monitoring helps you spot any troubles early on and prevent a full-blown social media crisis, track the reaction, and measure how the awareness and reputation change over the course of the marketing campaign and after

Why your social media isn’t working

Sherrilynne Starkie

The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. Surprisingly, one of the most common roadblocks to social media success is a lack of strategy. Want to get real business benefits from social media?

How to Run a Great Holiday Campaign Using Social Media in 2020

Social Media Strategies Summit

Get started with our top ways to use social media to drive action this holiday season. If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Because of this, brands need to adjust their campaigns to reflect the current environment.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. All the relevant social media metrics for your hashtag such as buzz, engagement, and reach can be measured and compared against previous campaigns and competitor campaigns. Using this information, companies, organizations, and even individuals can refine their campaigns and make sure they stand out from the crowd.

5 Steps to More Creative and Effective Social Media Campaigns

Convince & Convert

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. The same is not true of your relationship with your social audience. The same concept can be applied to your relationship with your customers and/or social audience.