Expert insights. Personalized for you.
An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. Video content anchored the campaign, and a smart social media strategy promoted to great effect. MORE
Looking for last minute ideas for Valentine's Day campaigns? Even if you don't sell a product that lends itself to romance, there are still opportunities to tap into the spirit of the event MORE
Patrick’s Day social media marketing Here are seven brands that absolutely smashed it out of the park with their St. MORE
This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral. MORE
The holidays are here and you know what that means—we're ranking our top social media campaigns of 2019. We know just how important social media is to your brand's overall marketing… Read More >>>. Social Social Media Trendspotting MORE
An increase in shopping spend is seen every year during the back-to-school season, which makes it a great opportunity for brands to start planning their campaigns a month in advance. Instagram was the most preferred social network for brands. MORE
Facebook is giving time back to media buyers by migrating all ad accounts to Campaign Budget Optimization (CBO) starting early next year. That’s when media budget will be set at the campaign level instead of the ad set level. MORE
But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools. MORE
Here are three effective social campaigns, and lessons you can take away from each to inform your own strategy MORE
Smart social media campaigns can drive, enhance, and/or support PR and marketing activities. Even smarter… Read More. MORE
The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Want to get real business benefits from social media? MORE
It's time to get your holiday marketing campaigns moving - here are some tips to help boost your holiday efforts MORE
Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite. The campaign’s official video features global football sensation Lionel Messi, along with a new Kanye West track. MORE
There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Social media platforms and practices evolve constantly. MORE
Here’s this week’s list of the most important, must-know social media news featuring LinkedIn, World Emoji Day, Instagram Sales and Instagram anti-bullying. The post Top news in social media appeared first on Sherrilynne Starkie. MORE
UGC (user generated content) has been a buzz word in social media for a while now. To get started, there are a variety of ways to run a UGC social media campaign for your brand. A step up from this, and very relevant on social right now, is video content. MORE
We’ve rounded up the top online social media courses for social media managers to learn best practices and tips/tricks. With these courses you can reduce your time searching for answers, spark innovative ideas and ultimately improve your social channels. MORE
Many advertisers believe getting people to click is the driving force behind social media advertising. Conversion Campaigns : Help grow overall business on your website. Measuring the right metrics is the key to a successful campaign. MORE
Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. MORE
Social media is an incredibly powerful way to reach audiences. Here Are 2 Modern Truths:1. Nonprofits are on a mission to make a positive difference in the world. When you mix… Read More >>>. MORE
Thanks to all of these events and more, the social sphere hasn’t been any different. The only true difference is that I’d much rather prefer an awesome social campaign over a political one. Their social campaign, however, performed quite well. MORE
The four-day celebration of Pongal, which marks the beginning of the harvest season in India, is a great opportunity for brands in India to kick off the year with creative social media campaigns. MORE
Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. In the survey of 300 communications professionals, more than half agreed that social media was becoming valuable. MORE
The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. MORE
Let’s look back at the social media post of Christmas past to see who brought their jolliest A game. Here are some Social Media Christmas Examples to fuel your jolly mood. MORE
Social media isn't just a place for animal videos, funny memes, and clever campaigns.Today, social media is the perfect global platform for brands and businesses to raise awareness (and money)… Read More >>>. MORE
Social media has changed the way we learn about what’s happening in the world. Social Media social mediaFor consumers and businesses alike, it is a source of truth, a place to find and… Read More >>>. MORE
Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit? MORE
Its round shape, blackish color and white cream stuffing have undeniably added to its success but as a social media agency we wonder: where would the crowd-pleasing, twistable cookie be today without effective social media marketing? MORE
What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. If the lights stay on this year, how will marketers make as much impact on social during the game? MORE
Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings. MORE
What’s it take to run a social media campaign? Are you aware that you can’t just “wing it” or throw together a campaign overnight and hope it works? There is a lot that goes into a social media campaign. MORE
How can you ensure your next social media advertising campaign is a success? Start with these four fundamental elements MORE
Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. MORE
Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. MORE
Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? The same is not true of your relationship with your social audience. The same is true for listening to your customers on social. MORE
One question we’re frequently asked is how many hashtags to use on different social media channels. Go ahead and bookmark it so you can reference it whenever you’re writing copy for your social posts. MORE
Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Using this information, companies, organizations, and even individuals can refine their campaigns and make sure they stand out from the crowd. MORE
Looking for ideas for your Halloween campaigns? Check out these examples of successful, spooky social posts MORE
The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas . The #AskZlatan interactive campaign earned over 10.5 MORE
While we’re still a few weeks out from full-on holiday cheer in every storefront, the time to plan your holiday social campaign is now. Read on for all your essential social holiday planning needs. Ready to get started with your brand’s social holiday campaign? MORE
Ignite Social Media
NOVEMBER 28, 2016
Thanks to all of these events and more, the social sphere hasn’t been any different. The only true difference is that I’d much rather prefer an awesome social campaign over a political one. Their social campaign, however, performed quite well.
Meltwater
DECEMBER 29, 2019
The holidays are here and you know what that means—we're ranking our top social media campaigns of 2019. We know just how important social media is to your brand's overall marketing… Read More >>>. Social Social Media Trendspotting
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SocialFish
MARCH 5, 2013
Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns.
Meltwater
APRIL 26, 2018
Social media has changed the way we learn about what’s happening in the world. Social Media social mediaFor consumers and businesses alike, it is a source of truth, a place to find and… Read More >>>.
Sherrilynne Starkie
DECEMBER 13, 2019
Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. In the survey of 300 communications professionals, more than half agreed that social media was becoming valuable.
Mindjumpers
OCTOBER 12, 2019
Its round shape, blackish color and white cream stuffing have undeniably added to its success but as a social media agency we wonder: where would the crowd-pleasing, twistable cookie be today without effective social media marketing?
The Realtime Report
DECEMBER 31, 2013
What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. If the lights stay on this year, how will marketers make as much impact on social during the game?
Social Media Today
DECEMBER 21, 2018
How can you ensure your next social media advertising campaign is a success? Start with these four fundamental elements
Ignite Social Media
JUNE 20, 2019
Many advertisers believe getting people to click is the driving force behind social media advertising. Conversion Campaigns : Help grow overall business on your website. Measuring the right metrics is the key to a successful campaign.
Ignite Social Media
NOVEMBER 9, 2016
Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings.
Webbiquity SMM
JANUARY 31, 2019
Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit?
Social Media Today
MARCH 12, 2019
Patrick’s Day social media marketing Here are seven brands that absolutely smashed it out of the park with their St.
Meltwater
FEBRUARY 18, 2018
Social media is an incredibly powerful way to reach audiences. Here Are 2 Modern Truths:1. Nonprofits are on a mission to make a positive difference in the world. When you mix… Read More >>>.
The Social Media Incubator
FEBRUARY 5, 2013
What’s it take to run a social media campaign? Are you aware that you can’t just “wing it” or throw together a campaign overnight and hope it works? There is a lot that goes into a social media campaign.
Meltwater
APRIL 8, 2018
Social media isn't just a place for animal videos, funny memes, and clever campaigns.Today, social media is the perfect global platform for brands and businesses to raise awareness (and money)… Read More >>>.
Social Media Today
OCTOBER 5, 2019
Looking for ideas for your Halloween campaigns? Check out these examples of successful, spooky social posts
Ignite Social Media
DECEMBER 18, 2018
Let’s look back at the social media post of Christmas past to see who brought their jolliest A game. Here are some Social Media Christmas Examples to fuel your jolly mood.
Meltwater
OCTOBER 6, 2016
Smart social media campaigns can drive, enhance, and/or support PR and marketing activities. Even smarter… Read More.
Ignite Social Media
SEPTEMBER 25, 2019
Facebook is giving time back to media buyers by migrating all ad accounts to Campaign Budget Optimization (CBO) starting early next year. That’s when media budget will be set at the campaign level instead of the ad set level.
Sherrilynne Starkie
APRIL 5, 2018
The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Want to get real business benefits from social media?
Social Media Today
OCTOBER 19, 2018
It's time to get your holiday marketing campaigns moving - here are some tips to help boost your holiday efforts
Convince & Convert
JUNE 20, 2017
Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? The same is not true of your relationship with your social audience. The same is true for listening to your customers on social.
Convince & Convert
JULY 30, 2015
Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Using this information, companies, organizations, and even individuals can refine their campaigns and make sure they stand out from the crowd.
The Realtime Report
JUNE 12, 2014
Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite. The campaign’s official video features global football sensation Lionel Messi, along with a new Kanye West track.
Webbiquity SMM
JULY 24, 2018
But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools.
Pam Moore
APRIL 6, 2019
The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past.
The Realtime Report
JULY 18, 2014
The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas . The #AskZlatan interactive campaign earned over 10.5
Ignite Social Media
OCTOBER 14, 2019
While we’re still a few weeks out from full-on holiday cheer in every storefront, the time to plan your holiday social campaign is now. Read on for all your essential social holiday planning needs. Ready to get started with your brand’s social holiday campaign?
Ignite Social Media
JANUARY 30, 2017
UGC (user generated content) has been a buzz word in social media for a while now. To get started, there are a variety of ways to run a UGC social media campaign for your brand. A step up from this, and very relevant on social right now, is video content.
Ignite Social Media
AUGUST 28, 2019
We’ve rounded up the top online social media courses for social media managers to learn best practices and tips/tricks. With these courses you can reduce your time searching for answers, spark innovative ideas and ultimately improve your social channels.
Ignite Social Media
AUGUST 20, 2019
One question we’re frequently asked is how many hashtags to use on different social media channels. Go ahead and bookmark it so you can reference it whenever you’re writing copy for your social posts.
Unmetric
DECEMBER 23, 2019
The four-day celebration of Pongal, which marks the beginning of the harvest season in India, is a great opportunity for brands in India to kick off the year with creative social media campaigns.
Webbiquity SMM
MARCH 7, 2017
Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers.
Social Media Today
MAY 3, 2018
Here are three effective social campaigns, and lessons you can take away from each to inform your own strategy
Sherrilynne Starkie
MARCH 3, 2018
An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. Video content anchored the campaign, and a smart social media strategy promoted to great effect.
Unmetric
AUGUST 22, 2019
An increase in shopping spend is seen every year during the back-to-school season, which makes it a great opportunity for brands to start planning their campaigns a month in advance. Instagram was the most preferred social network for brands.
Mindjumpers
JULY 15, 2010
This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral.
Social Media Today
FEBRUARY 13, 2019
Looking for last minute ideas for Valentine's Day campaigns? Even if you don't sell a product that lends itself to romance, there are still opportunities to tap into the spirit of the event
Waxing UnLyrical
JULY 14, 2014
Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.
Webbiquity SMM
JANUARY 24, 2019
There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Social media platforms and practices evolve constantly.
212 
Let's personalize your content