INDUSTRY INSIGHTS YOUR PEERS ARE READING
An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. Video content anchored the campaign, and a smart social media strategy promoted to great effect. MORE
For avid TV show watchers, social media, a.k.a. the second screen, offers a binge-worthy avenue… Read More. MORE
This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral. MORE
Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. It takes a lot of design knowledge to develop a social media strategy and plan a program. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms. Photo and image selection are key design skills for social media consultants too. MORE
But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools. MORE
Love it or hate it, Valentine’s Day is a great opportunity for social marketers to create a holiday-themed campaign. According to AdWeek , the campaign ”takes aim at singles going out on the town and looking for romance.” MORE
Here are three effective social campaigns, and lessons you can take away from each to inform your own strategy MORE
Glossier’s success is no secret sauce hidden away in vaults; it’s pillared on two things – social media and branding. According to Weiss , the blog and its digital presence has been their “single largest social media platform”. Socially Driven Beauty Brand. MORE
Unlike the past 56 elections, however, the 2012 election embraced a new media of direct voter engagement at a large scale: Social media. Social media creates a sphere for political interaction. The Presidential Election 2012 is now over. MORE
Smart social media campaigns can drive, enhance, and/or support PR and marketing activities. Even smarter… Read More. MORE
Many marketing and communications professionals are unsure about how to measure the return on investment (ROI) of social media marketing campaigns. MDG Advertising recently published this infographic which lays out a four-step process for measuring social media ROI. MORE
It's time to get your holiday marketing campaigns moving - here are some tips to help boost your holiday efforts MORE
The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Want to get real business benefits from social media? MORE
Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite. The campaign’s official video features global football sensation Lionel Messi, along with a new Kanye West track. MORE
Times change and so do social media tactics. The social media campaign that worked last year – heck, 6 months ago – may no longer elicit the same results. Or, you could design a customized social media campaign. social media). MORE
UGC (user generated content) has been a buzz word in social media for a while now. To get started, there are a variety of ways to run a UGC social media campaign for your brand. A step up from this, and very relevant on social right now, is video content. MORE
Having the right amount of lead time will ensure you're able to optimize all opportunities for your digital marketing campaigns MORE
That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. MORE
Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! Pinterest Adds Promote Button to Pins : Businesses can now launch campaigns in just a few quick steps with the new Promote button on pins. MORE
Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. MORE
Social media is an incredibly powerful way to reach audiences. Here Are 2 Modern Truths:1. Nonprofits are on a mission to make a positive difference in the world. When you mix… Read More >>>. MORE
Thanks to all of these events and more, the social sphere hasn’t been any different. The only true difference is that I’d much rather prefer an awesome social campaign over a political one. Their social campaign, however, performed quite well. MORE
September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Starting this month, advertisers both large and small can run campaigns on Instagram. MORE
Why create a campaign focused on the theme of romance? Four Seasons took this theme and brought it into social media on multiple platforms. ” The hashtag campaign will also include opportunities for followers to win Four Seasons Gift Cards. MORE
Social media isn't just a place for animal videos, funny memes, and clever campaigns.Today, social media is the perfect global platform for brands and businesses to raise awareness (and money)… Read More >>>. MORE
The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Articles, website content, social media updates, email campaigns. Video Production Social networks are increasingly optimised for video content. MORE
Social media has changed the way we learn about what’s happening in the world. Social Media social mediaFor consumers and businesses alike, it is a source of truth, a place to find and… Read More >>>. MORE
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social. MORE
In recent years, a political social media campaign has become an essential part of the electoral process. For candidates to really establish their presence on the various platforms, they need to begin using these platforms long before their campaign even starts. MORE
A lot of things in our day-to-day lives have gained new dimension with the aid of social media—shopping, advertising, travel. But was anyone prepared for social media’s impact on politics? Regardless of political affiliation, the last presidential election and the campaign trail that have followed have made for one of the most interesting political cycles yet. This means start building out your social media strategy early on. SOCIAL! MORE
What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. If the lights stay on this year, how will marketers make as much impact on social during the game? MORE
That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process. MORE
Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio New tool for Social Media Citizens – Social Campaign June 15th, 2010 by Giedrius Ivanauskas Leave a reply » Share Just some quick news. MORE
Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings. MORE
What’s it take to run a social media campaign? Are you aware that you can’t just “wing it” or throw together a campaign overnight and hope it works? There is a lot that goes into a social media campaign. MORE
B2B companies often feel handicapped in their efforts to market on social media. Typically, they… Read More. MORE
That’s why they are great at relationships, writing and coming up with inventive campaign ideas. These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. Social media audits. MORE
Social media has become an important marketing tool for cause-oriented individuals and groups. Let’s take a look at three advocacy campaign examples and learn how each used various social media platforms to promote their causes. MORE
Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. MORE
Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. MORE
Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? The same is not true of your relationship with your social audience. The same is true for listening to your customers on social. MORE
Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Using this information, companies, organizations, and even individuals can refine their campaigns and make sure they stand out from the crowd. MORE
The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas . The #AskZlatan interactive campaign earned over 10.5 MORE
Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. To raise awareness for the campaign, Sprite partnered with 15 influential Brazilian Snapchat stars to print their Snapcodes on cans. MORE
Ignite Social Media
NOVEMBER 28, 2016
Thanks to all of these events and more, the social sphere hasn’t been any different. The only true difference is that I’d much rather prefer an awesome social campaign over a political one. Their social campaign, however, performed quite well.
Meltwater
APRIL 26, 2018
Social media has changed the way we learn about what’s happening in the world. Social Media social mediaFor consumers and businesses alike, it is a source of truth, a place to find and… Read More >>>.
SocialFish
MARCH 5, 2013
Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns.
Social Media Today
OCTOBER 19, 2018
It's time to get your holiday marketing campaigns moving - here are some tips to help boost your holiday efforts
Webbiquity SMM
MARCH 7, 2017
Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers.
The Realtime Report
DECEMBER 31, 2013
What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. If the lights stay on this year, how will marketers make as much impact on social during the game?
Meltwater
FEBRUARY 18, 2018
Social media is an incredibly powerful way to reach audiences. Here Are 2 Modern Truths:1. Nonprofits are on a mission to make a positive difference in the world. When you mix… Read More >>>.
Sherrilynne Starkie
APRIL 5, 2018
The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Want to get real business benefits from social media?
Ignite Social Media
NOVEMBER 9, 2016
Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings.
Sherrilynne Starkie
MARCH 3, 2018
An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. Video content anchored the campaign, and a smart social media strategy promoted to great effect.
Webbiquity SMM
JULY 24, 2018
But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools.
Meltwater
OCTOBER 6, 2016
Smart social media campaigns can drive, enhance, and/or support PR and marketing activities. Even smarter… Read More.
The Social Media Incubator
FEBRUARY 5, 2013
What’s it take to run a social media campaign? Are you aware that you can’t just “wing it” or throw together a campaign overnight and hope it works? There is a lot that goes into a social media campaign.
Convince & Convert
JUNE 20, 2017
Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? The same is not true of your relationship with your social audience. The same is true for listening to your customers on social.
Waxing UnLyrical
JULY 14, 2014
Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.
Convince & Convert
JULY 30, 2015
Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Using this information, companies, organizations, and even individuals can refine their campaigns and make sure they stand out from the crowd.
The Realtime Report
JUNE 12, 2014
Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite. The campaign’s official video features global football sensation Lionel Messi, along with a new Kanye West track.
The Realtime Report
JULY 18, 2014
The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas . The #AskZlatan interactive campaign earned over 10.5
Social Media Today
MAY 3, 2018
Here are three effective social campaigns, and lessons you can take away from each to inform your own strategy
Meltwater
DECEMBER 10, 2017
For avid TV show watchers, social media, a.k.a. the second screen, offers a binge-worthy avenue… Read More.
Dave Fleet
MAY 25, 2010
That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process.
yMarketingMatters
NOVEMBER 2, 2016
Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! Pinterest Adds Promote Button to Pins : Businesses can now launch campaigns in just a few quick steps with the new Promote button on pins.
Ignite Social Media
JANUARY 30, 2017
UGC (user generated content) has been a buzz word in social media for a while now. To get started, there are a variety of ways to run a UGC social media campaign for your brand. A step up from this, and very relevant on social right now, is video content.
Unmetric
SEPTEMBER 19, 2018
Glossier’s success is no secret sauce hidden away in vaults; it’s pillared on two things – social media and branding. According to Weiss , the blog and its digital presence has been their “single largest social media platform”. Socially Driven Beauty Brand.
Social Media Today
OCTOBER 26, 2018
Having the right amount of lead time will ensure you're able to optimize all opportunities for your digital marketing campaigns
The Realtime Report
FEBRUARY 19, 2014
Love it or hate it, Valentine’s Day is a great opportunity for social marketers to create a holiday-themed campaign. According to AdWeek , the campaign ”takes aim at singles going out on the town and looking for romance.”
Rebekah Radice
SEPTEMBER 13, 2016
Times change and so do social media tactics. The social media campaign that worked last year – heck, 6 months ago – may no longer elicit the same results. Or, you could design a customized social media campaign. social media).
Sherrilynne Starkie
SEPTEMBER 10, 2018
Many marketing and communications professionals are unsure about how to measure the return on investment (ROI) of social media marketing campaigns. MDG Advertising recently published this infographic which lays out a four-step process for measuring social media ROI.
Sprout Social
OCTOBER 3, 2018
A lot of things in our day-to-day lives have gained new dimension with the aid of social media—shopping, advertising, travel. But was anyone prepared for social media’s impact on politics? Regardless of political affiliation, the last presidential election and the campaign trail that have followed have made for one of the most interesting political cycles yet. This means start building out your social media strategy early on. SOCIAL!
Sherrilynne Starkie
JANUARY 29, 2018
That’s why they are great at relationships, writing and coming up with inventive campaign ideas. These are essential skills and talents, but to be a successful social media consultant you must add some ‘left-brain’ qualities. Social media audits.
Mindjumpers
JULY 15, 2010
This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral.
Meltwater
DECEMBER 29, 2016
B2B companies often feel handicapped in their efforts to market on social media. Typically, they… Read More.
yMarketingMatters
OCTOBER 9, 2015
September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Starting this month, advertisers both large and small can run campaigns on Instagram.
Devumi
SEPTEMBER 6, 2017
Social media has become an important marketing tool for cause-oriented individuals and groups. Let’s take a look at three advocacy campaign examples and learn how each used various social media platforms to promote their causes.
Sherrilynne Starkie
AUGUST 15, 2018
That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media.
Webbiquity SMM
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.
Mindjumpers
NOVEMBER 7, 2012
Unlike the past 56 elections, however, the 2012 election embraced a new media of direct voter engagement at a large scale: Social media. Social media creates a sphere for political interaction. The Presidential Election 2012 is now over.
Sherrilynne Starkie
JANUARY 23, 2018
Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. It takes a lot of design knowledge to develop a social media strategy and plan a program. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms. Photo and image selection are key design skills for social media consultants too.
The Realtime Report
OCTOBER 17, 2012
Why create a campaign focused on the theme of romance? Four Seasons took this theme and brought it into social media on multiple platforms. ” The hashtag campaign will also include opportunities for followers to win Four Seasons Gift Cards.
Social Media Citizens
JUNE 15, 2010
Home Content RSS Log in Social Media Citizens Home Case Studies Reports SMC List TOP Lists Video Consulting Portfolio New tool for Social Media Citizens – Social Campaign June 15th, 2010 by Giedrius Ivanauskas Leave a reply » Share Just some quick news.
Sherrilynne Starkie
JANUARY 8, 2018
The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer. The cheat sheet provides a summary of the key skills a well-rounded social media consultant should possess. Articles, website content, social media updates, email campaigns. Video Production Social networks are increasingly optimised for video content.
Convince & Convert
NOVEMBER 13, 2015
Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. To raise awareness for the campaign, Sprite partnered with 15 influential Brazilian Snapchat stars to print their Snapcodes on cans.
Devumi
SEPTEMBER 22, 2017
In recent years, a political social media campaign has become an essential part of the electoral process. For candidates to really establish their presence on the various platforms, they need to begin using these platforms long before their campaign even starts.
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