INDUSTRY INSIGHTS YOUR PEERS ARE READING
An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. Video content anchored the campaign, and a smart social media strategy promoted to great effect. MORE
Patrick’s Day social media marketing Here are seven brands that absolutely smashed it out of the park with their St. MORE
This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral. MORE
For avid TV show watchers, social media, a.k.a. the second screen, offers a binge-worthy avenue… Read More. MORE
billion active social media users and that the average person has 7.6 social media accounts? . Imagine the volume of conversation taking place across multiple social media networks by billions of people daily! What can a social media monitoring tool do? MORE
For brands, it’s a chance to celebrate, show support and raise awareness of LGBTQIA+ rights on social media, but a successful Pride campaign is more than just adding a rainbow to your logo. Tips for Planning & Running a Successful Pride Campaign on Social Media. MORE
An increase in shopping spend is seen every year during the back-to-school season, which makes it a great opportunity for brands to start planning their campaigns a month in advance. Instagram was the most preferred social network for brands. MORE
But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools. MORE
Love it or hate it, Valentine’s Day is a great opportunity for social marketers to create a holiday-themed campaign. According to AdWeek , the campaign ”takes aim at singles going out on the town and looking for romance.” MORE
Smart social media campaigns can drive, enhance, and/or support PR and marketing activities. Even smarter… Read More. MORE
It's time to get your holiday marketing campaigns moving - here are some tips to help boost your holiday efforts MORE
The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Want to get real business benefits from social media? MORE
Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite. The campaign’s official video features global football sensation Lionel Messi, along with a new Kanye West track. MORE
There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Social media platforms and practices evolve constantly. MORE
Here’s this week’s list of the most important, must-know social media news featuring LinkedIn, World Emoji Day, Instagram Sales and Instagram anti-bullying. The post Top news in social media appeared first on Sherrilynne Starkie. MORE
UGC (user generated content) has been a buzz word in social media for a while now. To get started, there are a variety of ways to run a UGC social media campaign for your brand. A step up from this, and very relevant on social right now, is video content. MORE
Many advertisers believe getting people to click is the driving force behind social media advertising. Conversion Campaigns : Help grow overall business on your website. Measuring the right metrics is the key to a successful campaign. MORE
Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! Pinterest Adds Promote Button to Pins : Businesses can now launch campaigns in just a few quick steps with the new Promote button on pins. MORE
Debunking Social Media Marketing Myths. These days, people go to social media for marketing. You may have also created a profile for your business in social media platforms, posted and promoted your brand as well. By Tracie Thomas. Are you an entrepreneur? MORE
Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. MORE
Social media is an incredibly powerful way to reach audiences. Here Are 2 Modern Truths:1. Nonprofits are on a mission to make a positive difference in the world. When you mix… Read More >>>. MORE
Thanks to all of these events and more, the social sphere hasn’t been any different. The only true difference is that I’d much rather prefer an awesome social campaign over a political one. Their social campaign, however, performed quite well. MORE
However, the volume of posts around Onam saw a dip in 2018 across all the social networks. Facebook was the most preferred social network for brands. In addition to running the usual campaigns, some brands also focused their marketing efforts on social causes. MORE
September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Starting this month, advertisers both large and small can run campaigns on Instagram. MORE
Let’s look back at the social media post of Christmas past to see who brought their jolliest A game. Here are some Social Media Christmas Examples to fuel your jolly mood. MORE
Social media isn't just a place for animal videos, funny memes, and clever campaigns.Today, social media is the perfect global platform for brands and businesses to raise awareness (and money)… Read More >>>. MORE
Social media has changed the way we learn about what’s happening in the world. Social Media social mediaFor consumers and businesses alike, it is a source of truth, a place to find and… Read More >>>. MORE
Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit? MORE
What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. If the lights stay on this year, how will marketers make as much impact on social during the game? MORE
That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process. MORE
Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings. MORE
What’s it take to run a social media campaign? Are you aware that you can’t just “wing it” or throw together a campaign overnight and hope it works? There is a lot that goes into a social media campaign. MORE
Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. MORE
How can you ensure your next social media advertising campaign is a success? Start with these four fundamental elements MORE
Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns. MORE
One question we’re frequently asked is how many hashtags to use on different social media channels. Go ahead and bookmark it so you can reference it whenever you’re writing copy for your social posts. MORE
Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? The same is not true of your relationship with your social audience. The same is true for listening to your customers on social. MORE
While social media channels are constantly evolving from algorithm changes to preferred content types, two things in the world of marketing remain tried and true. Another noteworthy campaign was for the 2018 Welcome to the Water campaign for Discover Boating. MORE
Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Using this information, companies, organizations, and even individuals can refine their campaigns and make sure they stand out from the crowd. MORE
The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas . The #AskZlatan interactive campaign earned over 10.5 MORE
It's time for social media marketing strategies to move beyond vanity metrics - here are some tips to help you up your social strategy game MORE
Ignite Social Media
NOVEMBER 28, 2016
Thanks to all of these events and more, the social sphere hasn’t been any different. The only true difference is that I’d much rather prefer an awesome social campaign over a political one. Their social campaign, however, performed quite well.
Sherrilynne Starkie
JULY 19, 2019
Here’s this week’s list of the most important, must-know social media news featuring LinkedIn, World Emoji Day, Instagram Sales and Instagram anti-bullying. The post Top news in social media appeared first on Sherrilynne Starkie.
SocialFish
MARCH 5, 2013
Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns.
Webbiquity SMM
MARCH 7, 2017
Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers.
Ignite Social Media
JUNE 20, 2019
Many advertisers believe getting people to click is the driving force behind social media advertising. Conversion Campaigns : Help grow overall business on your website. Measuring the right metrics is the key to a successful campaign.
Meltwater
APRIL 26, 2018
Social media has changed the way we learn about what’s happening in the world. Social Media social mediaFor consumers and businesses alike, it is a source of truth, a place to find and… Read More >>>.
The Realtime Report
DECEMBER 31, 2013
What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. If the lights stay on this year, how will marketers make as much impact on social during the game?
Ignite Social Media
AUGUST 20, 2019
One question we’re frequently asked is how many hashtags to use on different social media channels. Go ahead and bookmark it so you can reference it whenever you’re writing copy for your social posts.
Later
JUNE 18, 2019
For brands, it’s a chance to celebrate, show support and raise awareness of LGBTQIA+ rights on social media, but a successful Pride campaign is more than just adding a rainbow to your logo. Tips for Planning & Running a Successful Pride Campaign on Social Media.
Webbiquity SMM
JANUARY 31, 2019
Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit?
Social Media Today
MARCH 12, 2019
Patrick’s Day social media marketing Here are seven brands that absolutely smashed it out of the park with their St.
Ignite Social Media
NOVEMBER 9, 2016
Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings.
Meltwater
FEBRUARY 18, 2018
Social media is an incredibly powerful way to reach audiences. Here Are 2 Modern Truths:1. Nonprofits are on a mission to make a positive difference in the world. When you mix… Read More >>>.
Social Media Today
OCTOBER 19, 2018
It's time to get your holiday marketing campaigns moving - here are some tips to help boost your holiday efforts
Ignite Social Media
DECEMBER 18, 2018
Let’s look back at the social media post of Christmas past to see who brought their jolliest A game. Here are some Social Media Christmas Examples to fuel your jolly mood.
The Social Media Incubator
FEBRUARY 5, 2013
What’s it take to run a social media campaign? Are you aware that you can’t just “wing it” or throw together a campaign overnight and hope it works? There is a lot that goes into a social media campaign.
Meltwater
APRIL 8, 2018
Social media isn't just a place for animal videos, funny memes, and clever campaigns.Today, social media is the perfect global platform for brands and businesses to raise awareness (and money)… Read More >>>.
Unmetric
AUGUST 16, 2019
However, the volume of posts around Onam saw a dip in 2018 across all the social networks. Facebook was the most preferred social network for brands. In addition to running the usual campaigns, some brands also focused their marketing efforts on social causes.
Convince & Convert
JUNE 20, 2017
Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? The same is not true of your relationship with your social audience. The same is true for listening to your customers on social.
Sherrilynne Starkie
APRIL 5, 2018
The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Want to get real business benefits from social media?
Meltwater
OCTOBER 6, 2016
Smart social media campaigns can drive, enhance, and/or support PR and marketing activities. Even smarter… Read More.
Unmetric
AUGUST 22, 2019
An increase in shopping spend is seen every year during the back-to-school season, which makes it a great opportunity for brands to start planning their campaigns a month in advance. Instagram was the most preferred social network for brands.
Convince & Convert
JULY 30, 2015
Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Using this information, companies, organizations, and even individuals can refine their campaigns and make sure they stand out from the crowd.
Webbiquity SMM
JULY 24, 2018
But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools.
The Realtime Report
JUNE 12, 2014
Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite. The campaign’s official video features global football sensation Lionel Messi, along with a new Kanye West track.
Ignite Social Media
JANUARY 30, 2017
UGC (user generated content) has been a buzz word in social media for a while now. To get started, there are a variety of ways to run a UGC social media campaign for your brand. A step up from this, and very relevant on social right now, is video content.
The Realtime Report
JULY 18, 2014
The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas . The #AskZlatan interactive campaign earned over 10.5
Sherrilynne Starkie
MARCH 3, 2018
An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. Video content anchored the campaign, and a smart social media strategy promoted to great effect.
Dave Fleet
MAY 25, 2010
That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process.
yMarketingMatters
NOVEMBER 2, 2016
Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! Pinterest Adds Promote Button to Pins : Businesses can now launch campaigns in just a few quick steps with the new Promote button on pins.
The Realtime Report
FEBRUARY 19, 2014
Love it or hate it, Valentine’s Day is a great opportunity for social marketers to create a holiday-themed campaign. According to AdWeek , the campaign ”takes aim at singles going out on the town and looking for romance.”
Social Media Today
APRIL 11, 2019
It's time for social media marketing strategies to move beyond vanity metrics - here are some tips to help you up your social strategy game
Webbiquity SMM
JANUARY 24, 2019
There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Social media platforms and practices evolve constantly.
yMarketingMatters
OCTOBER 9, 2015
September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Starting this month, advertisers both large and small can run campaigns on Instagram.
Ignite Social Media
FEBRUARY 7, 2019
While social media channels are constantly evolving from algorithm changes to preferred content types, two things in the world of marketing remain tried and true. Another noteworthy campaign was for the 2018 Welcome to the Water campaign for Discover Boating.
The Realtime Report
JULY 25, 2019
Debunking Social Media Marketing Myths. These days, people go to social media for marketing. You may have also created a profile for your business in social media platforms, posted and promoted your brand as well. By Tracie Thomas. Are you an entrepreneur?
Mindjumpers
JULY 15, 2010
This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral.
Unmetric
AUGUST 19, 2019
billion active social media users and that the average person has 7.6 social media accounts? . Imagine the volume of conversation taking place across multiple social media networks by billions of people daily! What can a social media monitoring tool do?
Waxing UnLyrical
JULY 14, 2014
Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.
Meltwater
DECEMBER 10, 2017
For avid TV show watchers, social media, a.k.a. the second screen, offers a binge-worthy avenue… Read More.
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