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Sherrilynne Starkie
JANUARY 27, 2020
What should be your social media marketing budget? Newbies are often surprised by how much time social media can eat. But with a social media strategy that links activities to expected outcomes, you can avoid wasteful, time-consuming and low-impact activities.
Social Media Strategies Summit
NOVEMBER 30, 2022
hours on social media. To answer that question, we’ve rounded up 10 of the best storytelling campaigns and considered what we could learn from each. Dove Brings Storytelling to an Existing Campaign. Sign up for one of our upcoming social media conferences.
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Ignite Social Media
NOVEMBER 16, 2020
This past year many marketers were forced to reallocate budgets and pause marketing campaigns due to the coronavirus pandemic. 2021 Social Media Landscape at a Glance. Recent eMarketer data anticipates a 7% increase in digital media in 2021 and a 9.1%
Webbiquity SMM
JANUARY 21, 2021
Search, social media, and online journeys can now be combined to connect different aspects of a person’s behavior with their purchasing habits, attitudes, peer influences, and brand loyalty. Advocacy of your brand on social media and online reviews.
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Meltwater
DECEMBER 29, 2019
The holidays are here and you know what that means—we're ranking our top social media campaigns of 2019. We know just how important social media is to your brand's overall marketing… Read More >>>. Social Social Media Trendspotting
Forbes Social Media
JUNE 6, 2022
While this campaign is only running in Austria, it has attracted attention on social media throughout the world – including the almost expected backlash. Social Media /social-media Innovation /innovation Social Media /social-media innovation socialmedia
Social Media Strategies Summit
JUNE 10, 2022
As a marketer, it’s important to balance how much time you spend on social media and the results you get. That’s where time-saving strategies for social media management can help you. After all, it doesn’t take long to create and share a social media post, right?
Webbiquity SMM
DECEMBER 22, 2020
Social media has become essential for brand promotion. While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. These are hashtags that can give your campaign instant traction.
Webbiquity SMM
NOVEMBER 15, 2022
Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape.
Ignite Social Media
APRIL 27, 2020
With each unprecedented day passing, social media apps have quickly become the frontlines for many to source out news, seek entertainment, and stay connected with their loved ones. COVID-19 has impacted every industry worldwide and social marketing is no different.
Oktopost
NOVEMBER 1, 2022
Most brands run their marketing campaigns on different channels in silos. While social media marketing has its own popularity and has yielded results for companies, SMS marketing is equally effective, given it has a four times higher open rate than emails. Promotional Campaigns.
Ignite Social Media
AUGUST 20, 2020
What makes the world of social media go round? Social media memes bring cheer, joy and laughter to everyday life when used correctly. 8 Amazing Social Media Memes. Here are our top eight social media memes that meme a lot to us… get it?
Sprout Social
AUGUST 17, 2022
Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. Sprout Social.
Social Media Today
OCTOBER 26, 2022
Meta's Advantage+ campaigns rely on automation to find the right audiences for your ads
The Realtime Report
DECEMBER 31, 2013
What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. From funny to heartwarming, these brands crafted special messages around the holiday and used social media to engage consumers. If the lights stay on this year, how will marketers make as much impact on social during the game? What were your favorite social media campaigns in 2013?
Meltwater
APRIL 26, 2018
Social media has changed the way we learn about what’s happening in the world. Social Media social mediaFor consumers and businesses alike, it is a source of truth, a place to find and… Read More >>>.
Ignite Social Media
NOVEMBER 9, 2016
Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings.
Ignite Social Media
APRIL 9, 2020
” With that, brand marketers are trying to figure out how to adapt their social strategies to new social media behaviors. Social Media During Covid-19 Survey Results. How Consumers Feel About Social Media Ads in Light of the Pandemic.
Later
FEBRUARY 16, 2021
Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 1: Knix’s Community-building Campaign.
Ignite Social Media
AUGUST 30, 2022
Are you looking to take your social media marketing strategy up a notch? Social media marketing is one of the most important aspects of a business, and it can be difficult to create and constantly refine an effective strategy. Discover Social Media Channels.
Ignite Social Media
MAY 26, 2022
Social media marketing is always changing, but one thing is for sure — it’s here to stay. Adopting a future-proof social media strategy will help you stay ahead of the curve. Social media changes so rapidly that it can be difficult to keep up.
The Social Media Incubator
FEBRUARY 5, 2013
What’s it take to run a social media campaign? Are you aware that you can’t just “wing it” or throw together a campaign overnight and hope it works? There is a lot that goes into a social media campaign. And because social media has now become a major part of the way a lot of businesses are attracting new customers, developing those relationships off site is the way to go.
Ignite Social Media
JUNE 20, 2019
Many advertisers believe getting people to click is the driving force behind social media advertising. This social media ad objectives strategy suggests that users who are more likely to click on an ad will ultimately complete a desired action, following the notion of “if they click, they will come”. Conversion Campaigns : Help grow overall business on your website. Measuring the right metrics is the key to a successful campaign.
Sherrilynne Starkie
DECEMBER 13, 2019
Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. In the survey of 300 communications professionals, more than half agreed that social media was becoming valuable.
Webbiquity SMM
APRIL 12, 2022
A social media crisis is like a wildfire: one mistake can quickly get out of control. When your business commits a critical error on social media, you risk losing not just followers, but also current and prospective future customers. Create a social media policy.
Forbes Social Media
JUNE 3, 2020
Social Media /social-media Innovation /innovation Social Media /social-media Business /business Policy /policy
Social Media Today
NOVEMBER 9, 2022
More ways to manage your YouTube campaigns
Ignite Social Media
DECEMBER 18, 2018
Let’s look back at the social media post of Christmas past to see who brought their jolliest A game. Here are some Social Media Christmas Examples to fuel your jolly mood. The promotion is running again this year and it looks as if they might have taken a page out of Nordstrom’s social book. If you’re looking for help with the holiday seasons or social media content in general, check out our services , we’re here to help!
Social Media Today
OCTOBER 25, 2022
Campaign Planner provides estimates on pojected campaign performance
Ignite Social Media
JUNE 1, 2022
We get it — almost everything is hosted online, from social gatherings, conferences, and events. . For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually.
Sherrilynne Starkie
JULY 19, 2019
Here’s this week’s list of the most important, must-know social media news featuring LinkedIn, World Emoji Day, Instagram Sales and Instagram anti-bullying. Now there’s brand awareness campaigns which charge by impressions, enhanced conversion tracking capabilities and ads for LinkedIn Talent Solutions customers. The post Top news in social media appeared first on Sherrilynne Starkie.
Social Media Today
DECEMBER 21, 2018
How can you ensure your next social media advertising campaign is a success? Start with these four fundamental elements
Social Media Today
OCTOBER 18, 2022
Smart Performance Campaigns are a 'completely hands off' ad targeting solution
Audiense
MARCH 9, 2022
This year too, brands took to social media and found creative ways to #BreaktheBias, following the 2022 theme. We’ve handpicked some of the best social media campaigns for International Women’s Day 2022 to inspire and motivate you.
Awario
APRIL 1, 2021
Check out this article where we analyze the best Easter marketing campaigns to find ideas for your next social media campaign How do you boost your Easter sales?
Ignite Social Media
SEPTEMBER 14, 2020
Not only are people using social media differently, but purchase behaviors have changed. 5 Social Media Tactics for your Holiday Marketing Strategy. Be Strategic with Paid Media. Subscribe to Social You Should Know.
Ignite Social Media
JANUARY 30, 2017
UGC (user generated content) has been a buzz word in social media for a while now. To get started, there are a variety of ways to run a UGC social media campaign for your brand. This blog post will highlight key questions to answer as you are crafting the perfect campaign. A step up from this, and very relevant on social right now, is video content. As many social marketers know, hashtags work best on Instagram and Twitter.
Ignite Social Media
NOVEMBER 23, 2020
This past year many marketers struggled with their social media advertising efforts. State of Paid Media Buying in 2020. 2020 was a unique year for social media marketing, but the state of social ad buying specifically had some interesting points we want to address.
Social Media Today
OCTOBER 6, 2022
The c-store chain has had success with scrappy, lighthearted content and a few well-timed campaigns, the head of its social team said at the NACS Show
Digimind
OCTOBER 20, 2021
Almost three-quarters of marketers surveyed for a Hootsuite report ranked “increased acquisition of new customers” as their top outcome for social media in 2021, a 58% year-over-year increase.
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