5 Innovative Social Media Campaigns of 2016

Ignite Social Media

Thanks to all of these events and more, the social sphere hasn’t been any different. The only true difference is that I’d much rather prefer an awesome social campaign over a political one. Their social campaign, however, performed quite well.

Top news in social media

Sherrilynne Starkie

Here’s this week’s list of the most important, must-know social media news featuring LinkedIn, World Emoji Day, Instagram Sales and Instagram anti-bullying. The post Top news in social media appeared first on Sherrilynne Starkie.

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Managing Social Media Campaigns

SocialFish

Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns.

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers.

Social Media Ad Objectives: Clicks vs. Conversion

Ignite Social Media

Many advertisers believe getting people to click is the driving force behind social media advertising. Conversion Campaigns : Help grow overall business on your website. Measuring the right metrics is the key to a successful campaign.

5 Best Health Social Media Campaigns

Meltwater

Social media has changed the way we learn about what’s happening in the world. Social Media social mediaFor consumers and businesses alike, it is a source of truth, a place to find and… Read More >>>.

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. If the lights stay on this year, how will marketers make as much impact on social during the game?

Hashtag Best Practices by Social Media Channel

Ignite Social Media

One question we’re frequently asked is how many hashtags to use on different social media channels. Go ahead and bookmark it so you can reference it whenever you’re writing copy for your social posts.

How to Plan a Pride Campaign on Social Media

Later

For brands, it’s a chance to celebrate, show support and raise awareness of LGBTQIA+ rights on social media, but a successful Pride campaign is more than just adding a rainbow to your logo. Tips for Planning & Running a Successful Pride Campaign on Social Media.

Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit?

7 Lucky Social Media Campaigns Winning St. Patricks Day

Social Media Today

Patrick’s Day social media marketing Here are seven brands that absolutely smashed it out of the park with their St.

5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings.

5 Best Nonprofit Social Media Campaigns

Meltwater

Social media is an incredibly powerful way to reach audiences. Here Are 2 Modern Truths:1. Nonprofits are on a mission to make a positive difference in the world. When you mix… Read More >>>.

8 Holiday Social Media Marketing Campaigns to Try This Season

Social Media Today

It's time to get your holiday marketing campaigns moving - here are some tips to help boost your holiday efforts

Social Media of Christmas Past

Ignite Social Media

Let’s look back at the social media post of Christmas past to see who brought their jolliest A game. Here are some Social Media Christmas Examples to fuel your jolly mood.

The Elements Of A Social Media Campaign

The Social Media Incubator

What’s it take to run a social media campaign? Are you aware that you can’t just “wing it” or throw together a campaign overnight and hope it works? There is a lot that goes into a social media campaign.

Copy These Winning Environmental Social Media Campaigns

Meltwater

Social media isn't just a place for animal videos, funny memes, and clever campaigns.Today, social media is the perfect global platform for brands and businesses to raise awareness (and money)… Read More >>>.

13 most engaging Onam social media posts

Unmetric

However, the volume of posts around Onam saw a dip in 2018 across all the social networks. Facebook was the most preferred social network for brands. In addition to running the usual campaigns, some brands also focused their marketing efforts on social causes.

5 Steps to More Creative and Effective Social Media Campaigns

Convince & Convert

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? The same is not true of your relationship with your social audience. The same is true for listening to your customers on social.

Why your social media isn’t working

Sherrilynne Starkie

The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Want to get real business benefits from social media?

Hashtags for Health: Successful Social Media Campaigns

Meltwater

Smart social media campaigns can drive, enhance, and/or support PR and marketing activities. Even smarter… Read More.

15 most engaging Back-to-School social media posts

Unmetric

An increase in shopping spend is seen every year during the back-to-school season, which makes it a great opportunity for brands to start planning their campaigns a month in advance. Instagram was the most preferred social network for brands.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Using this information, companies, organizations, and even individuals can refine their campaigns and make sure they stand out from the crowd.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools.

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Social Media Campaigns Kick-Off 2014 World Cup

The Realtime Report

Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite. The campaign’s official video features global football sensation Lionel Messi, along with a new Kanye West track.

All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. To get started, there are a variety of ways to run a UGC social media campaign for your brand. A step up from this, and very relevant on social right now, is video content.

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2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas . The #AskZlatan interactive campaign earned over 10.5

Award winning campaign for EDC

Sherrilynne Starkie

An award winning social media campaign allowed Export Development Canada (EDC) speak to their clients on a different level. Video content anchored the campaign, and a smart social media strategy promoted to great effect.

Four Reasons Your Social Media Marketing Campaign Sucks

Dave Fleet

That’s the three-step approach we recommend companies take when it comes to approaching social media marketing activities for their organization. However, we’re still seeing social media marketing campaigns built with this implicit process.

Social Media Updates

yMarketingMatters

Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! Pinterest Adds Promote Button to Pins : Businesses can now launch campaigns in just a few quick steps with the new Promote button on pins.

Social Media Loves Valentine’s Day: 2014 Campaigns

The Realtime Report

Love it or hate it, Valentine’s Day is a great opportunity for social marketers to create a holiday-themed campaign. According to AdWeek , the campaign ”takes aim at singles going out on the town and looking for romance.”

5 Advanced Social Media Marketing Tips to Help Boost Your Campaigns

Social Media Today

It's time for social media marketing strategies to move beyond vanity metrics - here are some tips to help you up your social strategy game

The Guide To Social Media Marketing Automation

Webbiquity SMM

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Social media platforms and practices evolve constantly.

Social Media Updates: September

yMarketingMatters

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Starting this month, advertisers both large and small can run campaigns on Instagram.

Three Must-Haves for a Successful Conversion Campaign

Ignite Social Media

While social media channels are constantly evolving from algorithm changes to preferred content types, two things in the world of marketing remain tried and true. Another noteworthy campaign was for the 2018 Welcome to the Water campaign for Discover Boating.

Debunking Social Media Marketing Myths

The Realtime Report

Debunking Social Media Marketing Myths. These days, people go to social media for marketing. You may have also created a profile for your business in social media platforms, posted and promoted your brand as well. By Tracie Thomas. Are you an entrepreneur?

Old Spice: Successful Social Media Campaign

Mindjumpers

This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral.

6 best social media monitoring tools 

Unmetric

billion active social media users and that the average person has 7.6 social media accounts? . Imagine the volume of conversation taking place across multiple social media networks by billions of people daily! What can a social media monitoring tool do?

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Monday Roundup: Campaigns

Waxing UnLyrical

Successful campaigns come in all shapes and sizes. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights! This week’s roundup features seven posts from around the web that focus on campaigns.

The 5 Best Social Media Campaigns for TV Shows

Meltwater

For avid TV show watchers, social media, a.k.a. the second screen, offers a binge-worthy avenue… Read More.