Expert insights. Personalized for you.
Patrick’s Day social media marketing Here are seven brands that absolutely smashed it out of the park with their St. MORE
What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. This can lead to huge efficiencies in your paid media spend. MORE
The holidays are here and you know what that means—we're ranking our top social media campaigns of 2019. We know just how important social media is to your brand's overall marketing… Read More >>>. Social Social Media Trendspotting MORE
Smart social media campaigns can drive, enhance, and/or support PR and marketing activities. Even smarter… Read More. MORE
The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. Surprisingly, one of the most common roadblocks to social media success is a lack of strategy. Want to get real business benefits from social media? MORE
Social media marketing has become an important part of running a company, but for others, it can be challenging to determine when to share. As social media is a visual tool, the images you share will dramatically affect your brand’s perception. Study the ten best practices to take quality pictures, improve them and position them on your company’s social media pages. Why Photos Play an Important Role when Posted over Social Media? MORE
” With that, brand marketers are trying to figure out how to adapt their social strategies to new social media behaviors. Social Media During Covid-19 Survey Results. How Consumers Feel About Social Media Ads in Light of the Pandemic. MORE
Planning a big campaign for your clients or your own brand? Make sure you’ve checked off all the boxes for a successful social media campaign. You have been using social media to publish content and engage with customers. Set Up a Campaign Calendar. MORE
Here’s this week’s list of the most important, must-know social media news featuring LinkedIn, World Emoji Day, Instagram Sales and Instagram anti-bullying. Now there’s brand awareness campaigns which charge by impressions, enhanced conversion tracking capabilities and ads for LinkedIn Talent Solutions customers. The post Top news in social media appeared first on Sherrilynne Starkie. MORE
Many advertisers believe getting people to click is the driving force behind social media advertising. This social media ad objectives strategy suggests that users who are more likely to click on an ad will ultimately complete a desired action, following the notion of “if they click, they will come”. Conversion Campaigns : Help grow overall business on your website. Measuring the right metrics is the key to a successful campaign. MORE
Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! LinkedIn Launches Conversion Tracking : LinkedIn introduced conversion tracking, which offers a set of capabilities built directly into LinkedIn Campaign Manager that lets you easily measure how many leads, sign-ups, content downloads, purchases and other specific results you’re getting from your Sponsored Content and Text Ads campaigns. MORE
Search, social media, and online journeys can now be combined to connect different aspects of a person’s behavior with their purchasing habits, attitudes, peer influences, and brand loyalty. Advocacy of your brand on social media and online reviews. MORE
Social media is an incredibly powerful way to reach audiences. Here Are 2 Modern Truths:1. Nonprofits are on a mission to make a positive difference in the world. When you mix… Read More >>>. MORE
Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. In the survey of 300 communications professionals, more than half agreed that social media was becoming valuable. MORE
Today, Visit London is launching London Stories, a new weekly online series developed to shine a light on the people who make up the very fabric of the city, and part of the Because I’m a Londoner campaign. Social Media /social-media Innovation /innovation Social Media /social-media MORE
In this blog post, we’re sharing 5 ways brands can celebrate Black History Month on social media: Why Brands Should Celebrate Black History Month on Social Media. History lessons are a great way to celebrate Black History Month on social media. . MORE
Social media isn't just a place for animal videos, funny memes, and clever campaigns.Today, social media is the perfect global platform for brands and businesses to raise awareness (and money)… Read More >>>. MORE
Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 1: Knix’s Community-building Campaign. MORE
Social media has changed the way we learn about what’s happening in the world. Social Media social mediaFor consumers and businesses alike, it is a source of truth, a place to find and… Read More >>>. MORE
In the midst of its campaign to drive censorship concerned users away Parler, the People driven social platform, today released a plan to return to the original vision of the internet. MORE
These tools will help you run more effective social media contests Interactive content can help you generate more engagement, more leads and more sales. MORE
Get started with our top ways to use social media to drive action this holiday season. If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Because of this, brands need to adjust their campaigns to reflect the current environment. MORE
Consider integrating email marketing and social media to make your campaigns stronger and richer. A strong social media strategy can help your clients or company reach an impressive list of goals. So what does email marketing offer that social media doesn’t? MORE
Social Media /social-media Innovation /innovation Social Media /social-media Business /business Policy /policy MORE
This past year many marketers were forced to reallocate budgets and pause marketing campaigns due to the coronavirus pandemic. 2021 Social Media Landscape at a Glance. Recent eMarketer data anticipates a 7% increase in digital media in 2021 and a 9.1% MORE
What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. From funny to heartwarming, these brands crafted special messages around the holiday and used social media to engage consumers. If the lights stay on this year, how will marketers make as much impact on social during the game? What were your favorite social media campaigns in 2013? MORE
Its round shape, blackish color and white cream stuffing have undeniably added to its success but as a social media agency we wonder: where would the crowd-pleasing, twistable cookie be today without effective social media marketing? Let’s zoom in on one of their global digital and social media campaigns that reached millions of hearts (and mouths) and delivered proof that even cookies can provide endless food for thought. MORE
What’s it take to run a social media campaign? Are you aware that you can’t just “wing it” or throw together a campaign overnight and hope it works? There is a lot that goes into a social media campaign. And because social media has now become a major part of the way a lot of businesses are attracting new customers, developing those relationships off site is the way to go. MORE
Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings. MORE
What makes the world of social media go round? Social media memes bring cheer, joy and laughter to everyday life when used correctly. 8 Amazing Social Media Memes. Here are our top eight social media memes that meme a lot to us… get it? MORE
Social media has become essential for brand promotion. While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. These are hashtags that can give your campaign instant traction. MORE
Check out this article where we analyze the best Easter marketing campaigns to find ideas for your next social media campaign How do you boost your Easter sales? MORE
How can you ensure your next social media advertising campaign is a success? Start with these four fundamental elements MORE
What should be your social media marketing budget? Newbies are often surprised by how much time social media can eat. But with a social media strategy that links activities to expected outcomes, you can avoid wasteful, time-consuming and low-impact activities. MORE
Chances are you’re already tracking social media shares. But are you actually using those numbers to optimize your marketing campaigns? It’s a bummer that only 43% of marketers assess their campaign performance via social data. MORE
Campaign monitoring helps you spot any troubles early on and prevent a full-blown social media crisis, track the reaction, and measure how the awareness and reputation change over the course of the marketing campaign and after MORE
Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. The same is not true of your relationship with your social audience. The same concept can be applied to your relationship with your customers and/or social audience. MORE
Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. All the relevant social media metrics for your hashtag such as buzz, engagement, and reach can be measured and compared against previous campaigns and competitor campaigns. Using this information, companies, organizations, and even individuals can refine their campaigns and make sure they stand out from the crowd. MORE
The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas . Adidas’ all in or nothing campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing. The #AskZlatan interactive campaign earned over 10.5 MORE
With each unprecedented day passing, social media apps have quickly become the frontlines for many to source out news, seek entertainment, and stay connected with their loved ones. COVID-19 has impacted every industry worldwide and social marketing is no different. MORE
Customers aren’t impressed by low prices and great marketing campaigns they way they used to be. One of the best tools you have for offering that support, is your social media strategy. Although the concept of responding to customer concerns on social media used to be a. MORE
Sherrilynne Starkie
JANUARY 27, 2020
What should be your social media marketing budget? Newbies are often surprised by how much time social media can eat. But with a social media strategy that links activities to expected outcomes, you can avoid wasteful, time-consuming and low-impact activities.
Webbiquity SMM
JANUARY 21, 2021
Search, social media, and online journeys can now be combined to connect different aspects of a person’s behavior with their purchasing habits, attitudes, peer influences, and brand loyalty. Advocacy of your brand on social media and online reviews.
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Later
FEBRUARY 16, 2021
Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 1: Knix’s Community-building Campaign.
Webbiquity SMM
DECEMBER 22, 2020
Social media has become essential for brand promotion. While campaign design is the flashy front end of the process, it has be supported by strong back-end measurement of the impact in order to be optimized. These are hashtags that can give your campaign instant traction.
Meltwater
DECEMBER 29, 2019
The holidays are here and you know what that means—we're ranking our top social media campaigns of 2019. We know just how important social media is to your brand's overall marketing… Read More >>>. Social Social Media Trendspotting
Ignite Social Media
NOVEMBER 16, 2020
This past year many marketers were forced to reallocate budgets and pause marketing campaigns due to the coronavirus pandemic. 2021 Social Media Landscape at a Glance. Recent eMarketer data anticipates a 7% increase in digital media in 2021 and a 9.1%
Awario
APRIL 1, 2021
Check out this article where we analyze the best Easter marketing campaigns to find ideas for your next social media campaign How do you boost your Easter sales?
Socialized
JANUARY 19, 2021
Social media marketing has become an important part of running a company, but for others, it can be challenging to determine when to share. As social media is a visual tool, the images you share will dramatically affect your brand’s perception. Study the ten best practices to take quality pictures, improve them and position them on your company’s social media pages. Why Photos Play an Important Role when Posted over Social Media?
Meltwater
APRIL 26, 2018
Social media has changed the way we learn about what’s happening in the world. Social Media social mediaFor consumers and businesses alike, it is a source of truth, a place to find and… Read More >>>.
The Realtime Report
DECEMBER 31, 2013
What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. From funny to heartwarming, these brands crafted special messages around the holiday and used social media to engage consumers. If the lights stay on this year, how will marketers make as much impact on social during the game? What were your favorite social media campaigns in 2013?
Sherrilynne Starkie
DECEMBER 13, 2019
Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. In the survey of 300 communications professionals, more than half agreed that social media was becoming valuable.
Ignite Social Media
AUGUST 20, 2020
What makes the world of social media go round? Social media memes bring cheer, joy and laughter to everyday life when used correctly. 8 Amazing Social Media Memes. Here are our top eight social media memes that meme a lot to us… get it?
agora pulse
DECEMBER 11, 2020
Consider integrating email marketing and social media to make your campaigns stronger and richer. A strong social media strategy can help your clients or company reach an impressive list of goals. So what does email marketing offer that social media doesn’t?
Ignite Social Media
APRIL 27, 2020
With each unprecedented day passing, social media apps have quickly become the frontlines for many to source out news, seek entertainment, and stay connected with their loved ones. COVID-19 has impacted every industry worldwide and social marketing is no different.
Forbes Social Media
JUNE 3, 2020
Social Media /social-media Innovation /innovation Social Media /social-media Business /business Policy /policy
Sherrilynne Starkie
JULY 19, 2019
Here’s this week’s list of the most important, must-know social media news featuring LinkedIn, World Emoji Day, Instagram Sales and Instagram anti-bullying. Now there’s brand awareness campaigns which charge by impressions, enhanced conversion tracking capabilities and ads for LinkedIn Talent Solutions customers. The post Top news in social media appeared first on Sherrilynne Starkie.
Social Media Today
DECEMBER 21, 2018
How can you ensure your next social media advertising campaign is a success? Start with these four fundamental elements
Sprout Social
JANUARY 11, 2021
Chances are you’re already tracking social media shares. But are you actually using those numbers to optimize your marketing campaigns? It’s a bummer that only 43% of marketers assess their campaign performance via social data.
The Social Media Incubator
FEBRUARY 5, 2013
What’s it take to run a social media campaign? Are you aware that you can’t just “wing it” or throw together a campaign overnight and hope it works? There is a lot that goes into a social media campaign. And because social media has now become a major part of the way a lot of businesses are attracting new customers, developing those relationships off site is the way to go.
Ignite Social Media
APRIL 9, 2020
” With that, brand marketers are trying to figure out how to adapt their social strategies to new social media behaviors. Social Media During Covid-19 Survey Results. How Consumers Feel About Social Media Ads in Light of the Pandemic.
Social Media Today
FEBRUARY 3, 2020
These tools will help you run more effective social media contests Interactive content can help you generate more engagement, more leads and more sales.
Mindjumpers
OCTOBER 12, 2019
Its round shape, blackish color and white cream stuffing have undeniably added to its success but as a social media agency we wonder: where would the crowd-pleasing, twistable cookie be today without effective social media marketing? Let’s zoom in on one of their global digital and social media campaigns that reached millions of hearts (and mouths) and delivered proof that even cookies can provide endless food for thought.
Ignite Social Media
NOVEMBER 9, 2016
Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings.
Ignite Social Media
APRIL 7, 2021
What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. This can lead to huge efficiencies in your paid media spend.
Ignite Social Media
JUNE 20, 2019
Many advertisers believe getting people to click is the driving force behind social media advertising. This social media ad objectives strategy suggests that users who are more likely to click on an ad will ultimately complete a desired action, following the notion of “if they click, they will come”. Conversion Campaigns : Help grow overall business on your website. Measuring the right metrics is the key to a successful campaign.
Later
JANUARY 26, 2021
In this blog post, we’re sharing 5 ways brands can celebrate Black History Month on social media: Why Brands Should Celebrate Black History Month on Social Media. History lessons are a great way to celebrate Black History Month on social media. .
Meltwater
FEBRUARY 18, 2018
Social media is an incredibly powerful way to reach audiences. Here Are 2 Modern Truths:1. Nonprofits are on a mission to make a positive difference in the world. When you mix… Read More >>>.
Meltwater
OCTOBER 6, 2016
Smart social media campaigns can drive, enhance, and/or support PR and marketing activities. Even smarter… Read More.
Forbes Social Media
JUNE 21, 2020
Today, Visit London is launching London Stories, a new weekly online series developed to shine a light on the people who make up the very fabric of the city, and part of the Because I’m a Londoner campaign. Social Media /social-media Innovation /innovation Social Media /social-media
Socialmedia.biz
APRIL 7, 2021
Customers aren’t impressed by low prices and great marketing campaigns they way they used to be. One of the best tools you have for offering that support, is your social media strategy. Although the concept of responding to customer concerns on social media used to be a.
Forbes Social Media
JUNE 16, 2020
In the midst of its campaign to drive censorship concerned users away Parler, the People driven social platform, today released a plan to return to the original vision of the internet.
Meltwater
APRIL 8, 2018
Social media isn't just a place for animal videos, funny memes, and clever campaigns.Today, social media is the perfect global platform for brands and businesses to raise awareness (and money)… Read More >>>.
The Realtime Report
JULY 18, 2014
The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas . Adidas’ all in or nothing campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing. The #AskZlatan interactive campaign earned over 10.5
Social Media Today
MARCH 12, 2019
Patrick’s Day social media marketing Here are seven brands that absolutely smashed it out of the park with their St.
yMarketingMatters
NOVEMBER 2, 2016
Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! LinkedIn Launches Conversion Tracking : LinkedIn introduced conversion tracking, which offers a set of capabilities built directly into LinkedIn Campaign Manager that lets you easily measure how many leads, sign-ups, content downloads, purchases and other specific results you’re getting from your Sponsored Content and Text Ads campaigns.
Awario
FEBRUARY 2, 2021
Campaign monitoring helps you spot any troubles early on and prevent a full-blown social media crisis, track the reaction, and measure how the awareness and reputation change over the course of the marketing campaign and after
Sherrilynne Starkie
APRIL 5, 2018
The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. Surprisingly, one of the most common roadblocks to social media success is a lack of strategy. Want to get real business benefits from social media?
Social Media Strategies Summit
DECEMBER 4, 2020
Get started with our top ways to use social media to drive action this holiday season. If your brand hasn’t ramped up your holiday campaigns yet, right now is the time to start. Because of this, brands need to adjust their campaigns to reflect the current environment.
Convince & Convert
JULY 30, 2015
Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. All the relevant social media metrics for your hashtag such as buzz, engagement, and reach can be measured and compared against previous campaigns and competitor campaigns. Using this information, companies, organizations, and even individuals can refine their campaigns and make sure they stand out from the crowd.
Convince & Convert
JUNE 20, 2017
Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. The same is not true of your relationship with your social audience. The same concept can be applied to your relationship with your customers and/or social audience.
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