article thumbnail

10 Non-Profit Social Media Campaigns That Made an Impact

Social Media Strategies Summit

Despite many organizations having to work with tight budgets and limited resources, theres no shortage of innovation in the world of social media marketing for non-profits. Pro tip: Sure, the ultimate goal of your social media marketing efforts might be to drive people to your website.

Campaign 235
article thumbnail

The Power of Nostalgia in Social Media Marketing

Social Media Strategies Summit

Ever feel like social media used to be somehow better ? Plus we’ll share real-world examples of brands using nostalgia in their social media marketing strategies. In a world that can often feel like a pretty scary place , it’s easy to see why social media users seek out and engage with this sort of content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Government Marketers to Follow on Social Media

Social Media Strategies Summit

Following government marketers on social media can help you stay current with industry trends, identify new tools and tactics, and find campaign inspiration. To help you, weve rounded up 10 of the best government marketers to follow on social media. But who, exactly, should you be following? Zack Seipert Who is he?

article thumbnail

10 Secrets Every Social Media Expert Needs to Know

Sherrilynne Starkie

In the fast-paced, algorithm-shifting world of social media, it helps to know a few secrets of the trade. Whether you’re managing a team, building a brand, or simply trying to keep your head above the digital tide, these 10 tips, gleaned from my time working in the frontlines, will help you think like a social media expert.

article thumbnail

The Impact of AI on Social Media Marketing

Webbiquity SMM

In social media marketing, AI is not just a buzzword; it’s a game-changer. This post explores the different facets of AI’s influence on social media marketing. The Transformation of Social Media Advertising Social media advertising has come a long way from the days of generic banner ads and broadly targeted campaigns.

article thumbnail

How I Took a Real Vacation While Managing Social Media Clients (and You Can Too)

Sherrilynne Starkie

Vacation planning for freelancers or a one-person marketing team can feel like a fantasy—right up there with inbox zero and conquering social media algorithms. If you run a solo consultancy or you’re the lone social media manager on a small team, you know the feeling: going offline is terrifying. What if something breaks?

article thumbnail

Top 8 Social Media Marketing Trends to Watch for in 2025

Social Media Strategies Summit

Nothing stays the same for long in the world of social media. Fortunately, weve made your lives a little easier by rounding up eight key social media marketing trends to look out for in 2025 and beyond, from the increasing adoption of AI to the growth of authenticity in brand storytelling.

Trends 165