Love it or hate it, Valentine’s Day is a great opportunity for social marketers to create a holiday-themed campaign. According to AdWeek , the campaign ”takes aim at singles going out on the town and looking for romance.” MORE
Smart social media campaigns can drive, enhance, and/or support PR and marketing activities. Even smarter… Read More. MORE
Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite. The campaign’s official video features global football sensation Lionel Messi, along with a new Kanye West track. MORE
This last 2-3 years saw businesses flocking to social media in droves. Thanks to the push from the media and success stories of a few top businesses, everyone came looking for their own pot of gold. People on social media are not there to seek out businesses. MORE
What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology). MORE
Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Suffice to say, the thoughtful approach shone brightly amid a social media sea of eclipse-themed activations. MORE
You want to hit your social media marketing out of the ballpark , but with so many changes, updates, and new features, how can you know you’re leveraging every avenue available? Now, the popular social media network is bringing video marketing to a new level with promoted videos. MORE
Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. With that in mind, here are my top five tips to help you avoid some common social media errors. MORE
At a very minimum set up Google alerts, but we recommend setting up additional social listening tools as well to be sure to get timely reporting. If you need some free or low-cost listening tools here’s a list of social media listening tools to get you started. MORE
President Obama’s campaign has posted nearly four times as much content as challenger Mitt Romney’s campaign, and is active on nearly twice as many platforms, according to new research by the Pew Research Center’s Project for Excellence in Journalism. MORE
As a graphic designer for Simply Measured—really, any tech company—creating customized images to promote and post on social is the bread and butter. Let’s use Simply Measured’s 2016 holiday campaign as an example! Step 2: Optimizing for Social Networks. Social Marketing MORE
Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan. MORE
Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. MORE
Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. MORE
Thanks to all of these events and more, the social sphere hasn’t been any different. The only true difference is that I’d much rather prefer an awesome social campaign over a political one. Their social campaign, however, performed quite well. MORE
” Social media was an essential tool for this campaign, allowing potential consumers to “opt in” if they were interested in learning about the newer model. However, social media allowed people to self-select. MORE
Sharing bits of information about your business or service on social media. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. What is their profile like and how will their personality promote your campaign? MORE
Does social media drive ROI? The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Enter social media. MORE
Why create a campaign focused on the theme of romance? Four Seasons took this theme and brought it into social media on multiple platforms. ” The hashtag campaign will also include opportunities for followers to win Four Seasons Gift Cards. MORE
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social. MORE
As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. MORE
A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. But the bigger question goes to the client: why do you want someone to manage your social media presence? MORE
Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Sprout Social. 4) Sprout Social. MORE
It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. The right efforts on social media can lead to major increases in web traffic, brand recognition and communication with target audiences. MORE
Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. It is very interesting to note that this year, we saw brands getting attracted more towards social media and using it to their benefit. MORE
Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. Instagram has a selection of campaign images. MORE
Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Of the brands that *are* using social media marketing, many of them don’t do much planning regarding their social media activities. MORE
What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. If the lights stay on this year, how will marketers make as much impact on social during the game? MORE
New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. The new ad campaign begins a month before the brand’s new high-end collection – called StudioLux Noir – reaches stores, and is “the culmination of three years of development and research.” The campaign will also include more traditional commercial spots on E!, MORE
Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings. MORE
Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. MORE
Have you ever wished you had a social media checklist? The amount of work that goes into growing and managing a social media presence is immense, and it can be hard to make sure you’re staying on top of everything that needs to get done. Daily Social Media Checklist. MORE
To get consumers excited about Halloween costumes, Kmart hired ad agency Draftfcb to create a live event, a social media campaign, a visually impressive ad — and to break a world record. MORE
Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? The same is not true of your relationship with your social audience. The same is true for listening to your customers on social. MORE
When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI. MORE
Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Using this information, companies, organizations, and even individuals can refine their campaigns and make sure they stand out from the crowd. MORE
The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas . The #AskZlatan interactive campaign earned over 10.5 MORE
Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. To raise awareness for the campaign, Sprite partnered with 15 influential Brazilian Snapchat stars to print their Snapcodes on cans. MORE
SocialFish
MARCH 5, 2013
Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns.
Ignite Social Media
NOVEMBER 28, 2016
Thanks to all of these events and more, the social sphere hasn’t been any different. The only true difference is that I’d much rather prefer an awesome social campaign over a political one. Their social campaign, however, performed quite well.
The Realtime Report
DECEMBER 31, 2013
What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. If the lights stay on this year, how will marketers make as much impact on social during the game?
Convince & Convert
JULY 30, 2015
Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. Using this information, companies, organizations, and even individuals can refine their campaigns and make sure they stand out from the crowd.
The Realtime Report
JUNE 12, 2014
Hyundai teams with Tumblr: At the heart of Hyundai’s World Cup sponsorship lies the #BecauseFutbol campaign, driven by a Tumblr microsite. The campaign’s official video features global football sensation Lionel Messi, along with a new Kanye West track.
Meltwater
DECEMBER 29, 2016
B2B companies often feel handicapped in their efforts to market on social media. Typically, they… Read More.
Webbiquity SMM
MARCH 27, 2017
Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Sprout Social. 4) Sprout Social.
SocialFish
JUNE 29, 2015
It’s no mystery why more and more businesses are turning to social media to help bolster their marketing campaigns. The right efforts on social media can lead to major increases in web traffic, brand recognition and communication with target audiences.
Webbiquity SMM
MARCH 7, 2017
Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers.
The Realtime Report
AUGUST 23, 2012
President Obama’s campaign has posted nearly four times as much content as challenger Mitt Romney’s campaign, and is active on nearly twice as many platforms, according to new research by the Pew Research Center’s Project for Excellence in Journalism.
Convince & Convert
NOVEMBER 13, 2015
Sprite’s recent Snapchat campaign in Brazil is making waves worldwide for successfully generating over two million views in days. To raise awareness for the campaign, Sprite partnered with 15 influential Brazilian Snapchat stars to print their Snapcodes on cans.
Ignite Social Media
NOVEMBER 9, 2016
Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings.
Webbiquity SMM
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.
Waxing UnLyrical
JUNE 25, 2014
Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. With that in mind, here are my top five tips to help you avoid some common social media errors.
Pamorama
SEPTEMBER 28, 2013
Does social media drive ROI? The immediacy and visibility offered by social media marketing has convinced most business owners that it’s worth their time and effort, but calculating its effectiveness is another story. Enter social media.
The Realtime Report
JULY 18, 2014
The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas . The #AskZlatan interactive campaign earned over 10.5
The Realtime Report
SEPTEMBER 5, 2012
New marketing efforts reflect this shift, and are aimed directly at the female demographic — with social media as the primary tool for reaching out. The new ad campaign begins a month before the brand’s new high-end collection – called StudioLux Noir – reaches stores, and is “the culmination of three years of development and research.” The campaign will also include more traditional commercial spots on E!,
The Realtime Report
OCTOBER 18, 2012
” Social media was an essential tool for this campaign, allowing potential consumers to “opt in” if they were interested in learning about the newer model. However, social media allowed people to self-select.
Mindjumpers
JANUARY 18, 2012
Tweet 2011 was a great year for social media where we saw true integration of “social” to our lives. It is very interesting to note that this year, we saw brands getting attracted more towards social media and using it to their benefit.
Pamorama
OCTOBER 18, 2014
Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan.
Waxing UnLyrical
APRIL 13, 2016
Sharing bits of information about your business or service on social media. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. What is their profile like and how will their personality promote your campaign?
Peg Fitzpatrick
AUGUST 1, 2016
Have you ever wished you had a social media checklist? The amount of work that goes into growing and managing a social media presence is immense, and it can be hard to make sure you’re staying on top of everything that needs to get done. Daily Social Media Checklist.
The Realtime Report
DECEMBER 31, 2012
What were the most popular social media case studies in 2012? User backlash was aimed at both Toyota and Twitter, which had verified multiple accounts used in the campaign (via LocalResponse technology).
SocialFish
NOVEMBER 18, 2014
This last 2-3 years saw businesses flocking to social media in droves. Thanks to the push from the media and success stories of a few top businesses, everyone came looking for their own pot of gold. People on social media are not there to seek out businesses.
Pamorama
APRIL 26, 2014
Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business.
Janet Fouts
JUNE 3, 2013
At a very minimum set up Google alerts, but we recommend setting up additional social listening tools as well to be sure to get timely reporting. If you need some free or low-cost listening tools here’s a list of social media listening tools to get you started.
The Realtime Report
OCTOBER 22, 2012
To get consumers excited about Halloween costumes, Kmart hired ad agency Draftfcb to create a live event, a social media campaign, a visually impressive ad — and to break a world record.
Convince & Convert
MARCH 26, 2015
Never one to shy away from a timely occasion, Oreo launched an integrated #oreoeclipse campaign targeted at consumers in the UK across print, out-of-home, and digital. Suffice to say, the thoughtful approach shone brightly amid a social media sea of eclipse-themed activations.
Pamorama
MARCH 14, 2015
Social media platforms like Facebook, Twitter, and Pinterest can take your marketing to the next level. Of the brands that *are* using social media marketing, many of them don’t do much planning regarding their social media activities.
Idaconcpts
MARCH 7, 2015
As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign.
Meltwater
OCTOBER 6, 2016
Smart social media campaigns can drive, enhance, and/or support PR and marketing activities. Even smarter… Read More.
Unspoken
OCTOBER 16, 2014
You want to hit your social media marketing out of the ballpark , but with so many changes, updates, and new features, how can you know you’re leveraging every avenue available? Now, the popular social media network is bringing video marketing to a new level with promoted videos.
Firebelly
JANUARY 11, 2012
Social media campaigns have both immediate and lingering effects on your brand’s bottom line.
Techipedia: Tamar Weinberg
OCTOBER 25, 2011
A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. But the bigger question goes to the client: why do you want someone to manage your social media presence?
The Realtime Report
FEBRUARY 19, 2014
Love it or hate it, Valentine’s Day is a great opportunity for social marketers to create a holiday-themed campaign. According to AdWeek , the campaign ”takes aim at singles going out on the town and looking for romance.”
Pamorama
FEBRUARY 11, 2012
When implemented correctly, social media campaigns on Facebook, Twitter, and other social networks enable brands of all sizes to track sentiment, spot trends, filter and analyze data, collaborate with fans, and improve ROI.
Simply Measured
APRIL 19, 2017
As a graphic designer for Simply Measured—really, any tech company—creating customized images to promote and post on social is the bread and butter. Let’s use Simply Measured’s 2016 holiday campaign as an example! Step 2: Optimizing for Social Networks. Social Marketing
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