What’s your social media marketing budget?

Sherrilynne Starkie

What should be your social media marketing budget? Newbies are often surprised by how much time social media can eat. But with a social media strategy that links activities to expected outcomes, you can avoid wasteful, time-consuming and low-impact activities.

Top Social Media Campaigns of 2019

Meltwater

The holidays are here and you know what that means—we're ranking our top social media campaigns of 2019. We know just how important social media is to your brand's overall marketing… Read More >>>. Social Social Media Trendspotting

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Trending Sources

Your Must-Have Guide to Creating a Winning Social Media Campaign

agora pulse

Planning a big campaign for your clients or your own brand? Make sure you’ve checked off all the boxes for a successful social media campaign. You have been using social media to publish content and engage with customers. Set Up a Campaign Calendar.

Social Media Memes for Marketers

Ignite Social Media

What makes the world of social media go round? Social media memes bring cheer, joy and laughter to everyday life when used correctly. 8 Amazing Social Media Memes. Here are our top eight social media memes that meme a lot to us… get it?

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5 Best Health Social Media Campaigns

Meltwater

Social media has changed the way we learn about what’s happening in the world. Social Media social mediaFor consumers and businesses alike, it is a source of truth, a place to find and… Read More >>>.

How social media transformed PR

Sherrilynne Starkie

Back in December 2007, the Society for New Media Research Symposium did a study into the influence of social media in PR. In the survey of 300 communications professionals, more than half agreed that social media was becoming valuable.

Top Social Media Campaigns in 2013

The Realtime Report

What were the best social media campaigns in 2013? Here are the top campaigns we published (based on traffic) this past year – and then one more for good luck. From funny to heartwarming, these brands crafted special messages around the holiday and used social media to engage consumers. If the lights stay on this year, how will marketers make as much impact on social during the game? What were your favorite social media campaigns in 2013?

5 Social Media Tactics to Enhance Your 2020 Holiday Marketing Strategy

Ignite Social Media

Not only are people using social media differently, but purchase behaviors have changed. 5 Social Media Tactics for your Holiday Marketing Strategy. Be Strategic with Paid Media. Subscribe to Social You Should Know.

Are Your Social Media Goals Realistic? Are They SMART?

agora pulse

Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Why Do Social Media Goals Matter?

Top news in social media

Sherrilynne Starkie

Here’s this week’s list of the most important, must-know social media news featuring LinkedIn, World Emoji Day, Instagram Sales and Instagram anti-bullying. Now there’s brand awareness campaigns which charge by impressions, enhanced conversion tracking capabilities and ads for LinkedIn Talent Solutions customers. The post Top news in social media appeared first on Sherrilynne Starkie.

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8 Holiday Social Media Marketing Campaigns to Try This Season

Social Media Today

It's time to get your holiday marketing campaigns moving - here are some tips to help boost your holiday efforts

4 Simple Elements of a Successful Social Media Advertising Campaign

Social Media Today

How can you ensure your next social media advertising campaign is a success? Start with these four fundamental elements

5 Social Media Contest Tools to Help Maximize Engagement With Your Campaigns

Social Media Today

These tools will help you run more effective social media contests Interactive content can help you generate more engagement, more leads and more sales.

5 Black Friday Social Media Campaigns and Tactics to Learn From

Ignite Social Media

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand. Also known as the anti-campaign, this approach especially appeals to brands with more cult-like followings.

April Social Media Trends

Ignite Social Media

With each unprecedented day passing, social media apps have quickly become the frontlines for many to source out news, seek entertainment, and stay connected with their loved ones. We have recapped some of the April social media trends we saw and how they have adapted to our world’s ongoing situation. COVID-19 has impacted every industry worldwide and social marketing is no different. Instagram rolls out new stickers to encourage social distancing.

Social Media App Parler Blasts Google Amidst #Twexit Campaign

Forbes Social Media

Social Media /social-media Innovation /innovation Social Media /social-media Business /business Policy /policyHot on the heels of the Google Chrome Privacy Lawsuit, Parler CEO John Matze called for the tech giant and search engine creator to reveal the facts of its spying allegations.

Why Oreo’s ‘Daily Twist’ is one of our all-time favorite social media campaigns

Mindjumpers

Its round shape, blackish color and white cream stuffing have undeniably added to its success but as a social media agency we wonder: where would the crowd-pleasing, twistable cookie be today without effective social media marketing? Let’s zoom in on one of their global digital and social media campaigns that reached millions of hearts (and mouths) and delivered proof that even cookies can provide endless food for thought.

7 of the Best Social Media Campaigns (And What You Can Learn From Them)

Hootsuite

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms.

Why You Should Thoroughly Audit Your Social Media Presence

Webbiquity SMM

Social media success isn’t nearly as random as it can seem. Though it’s a challenge, there’s no magical force keeping you from reaching your social media goals. To establish that, begin with a social media audit. What Is a Social Media Audit? While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact. Keep Up with Changes in Social Media.

The Elements Of A Social Media Campaign

The Social Media Incubator

What’s it take to run a social media campaign? Are you aware that you can’t just “wing it” or throw together a campaign overnight and hope it works? There is a lot that goes into a social media campaign. And because social media has now become a major part of the way a lot of businesses are attracting new customers, developing those relationships off site is the way to go.

Old Spice: Successful Social Media Campaign

Mindjumpers

This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral.

Social Media Campaign Promotes GoFundMe Drive For Exonerated Leslie Vaas

Forbes Social Media

A GoFundMe campaign and an online petition are underway to aid an exonerated African American man who still suffers the effects of a wrongful conviction more than 35 years after the incidents that sent is life into chaos. Social Media /social-media Innovation /innovation Social Media /social-media Leadership /leadership Diversity & Inclusion /diversity-inclusion

Social Media Ad Objectives: Clicks vs. Conversion

Ignite Social Media

Many advertisers believe getting people to click is the driving force behind social media advertising. This social media ad objectives strategy suggests that users who are more likely to click on an ad will ultimately complete a desired action, following the notion of “if they click, they will come”. Conversion Campaigns : Help grow overall business on your website. Measuring the right metrics is the key to a successful campaign.

5 Best Nonprofit Social Media Campaigns

Meltwater

Social media is an incredibly powerful way to reach audiences. Here Are 2 Modern Truths:1. Nonprofits are on a mission to make a positive difference in the world. When you mix… Read More >>>.

7 Lucky Social Media Campaigns Winning St. Patricks Day

Social Media Today

Patrick’s Day social media marketing Here are seven brands that absolutely smashed it out of the park with their St.

Copy These Winning Environmental Social Media Campaigns

Meltwater

Social media isn't just a place for animal videos, funny memes, and clever campaigns.Today, social media is the perfect global platform for brands and businesses to raise awareness (and money)… Read More >>>.

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Hashtags for Health: Successful Social Media Campaigns

Meltwater

Smart social media campaigns can drive, enhance, and/or support PR and marketing activities. Even smarter… Read More.

Why your social media isn’t working

Sherrilynne Starkie

The adage holds true in the world of social and digital media where the pace of change is constant. Despite sinking time and resources into social media, many companies are not seeing the results they want. Bringing in a certified social media consultant can turn things around quickly. Surprisingly, one of the most common roadblocks to social media success is a lack of strategy. Want to get real business benefits from social media?

5 Steps to More Creative and Effective Social Media Campaigns

Convince & Convert

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. The same is not true of your relationship with your social audience. The same concept can be applied to your relationship with your customers and/or social audience.

2014 World Cup: Social Media Campaign Round-Up

The Realtime Report

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas . Adidas’ all in or nothing campaign truly captured the intense emotions of the tournament, and racked up 917,000 mentions on Twitter with #allin or nothing. The #AskZlatan interactive campaign earned over 10.5

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Using social media analytics like Talkwalker’s Hashtag Campaign IQ App , instant and in-depth hashtag tracking is now possible. All the relevant social media metrics for your hashtag such as buzz, engagement, and reach can be measured and compared against previous campaigns and competitor campaigns. Using this information, companies, organizations, and even individuals can refine their campaigns and make sure they stand out from the crowd.

Why Effective Social Media Management Starts and Ends with Campaigns

Oktopost

Let’s talk about ‘Campaigns’ – a term, which in the B2B marketing world, guides almost every activity you do. Good marketing campaigns force you to back up your activities with a coherent plan. They make you go through the process of researching your market, establishing clear goals and objectives, articulating compelling messaging and buyer personas, … Social Media Marketing Social Media Campaign

Survey Results: How has Social Media Behavior Changed with COVID-19

Ignite Social Media

” With that, brand marketers are trying to figure out how to adapt their social strategies to new social media behaviors. Social Media During Covid-19 Survey Results. As the easiest form of marketing to change on the fly, social media marketing has become one of the most popular ways for not only people to stay connected to other people, but for brands to reach their audiences. Where Consumers Are Spending Their Time on Social Media.

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Visit London Turns To Social Media With ‘London Stories’ Campaign

Forbes Social Media

Today, Visit London is launching London Stories, a new weekly online series developed to shine a light on the people who make up the very fabric of the city, and part of the Because I’m a Londoner campaign. Social Media /social-media Innovation /innovation Social Media /social-media

Social Media Updates

yMarketingMatters

Here are the latest social media updates to keep you ahead of the curve and make sure your marketing is up to date and successful! LinkedIn Launches Conversion Tracking : LinkedIn introduced conversion tracking, which offers a set of capabilities built directly into LinkedIn Campaign Manager that lets you easily measure how many leads, sign-ups, content downloads, purchases and other specific results you’re getting from your Sponsored Content and Text Ads campaigns.

Social Media App Parler Releases ‘Declaration Of Internet Independence’ Amidst #Twexit Campaign

Forbes Social Media

In the midst of its campaign to drive censorship concerned users away Parler, the People driven social platform, today released a plan to return to the original vision of the internet. Social Media /social-media Innovation /innovation Social Media /social-media Business /business Policy /policy

All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. To get started, there are a variety of ways to run a UGC social media campaign for your brand. This blog post will highlight key questions to answer as you are crafting the perfect campaign. A step up from this, and very relevant on social right now, is video content. As many social marketers know, hashtags work best on Instagram and Twitter.

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3 Creative Valentine's Day Social Media Campaign Ideas

Social Media Today

Looking for last minute ideas for Valentine's Day campaigns? Even if you don't sell a product that lends itself to romance, there are still opportunities to tap into the spirit of the event

The 11 Best Social Media Campaign Builders and Ad Monitoring Tools

Webbiquity SMM

Social media has become a core element of marketing across businesses of all types and sizes: maintaining active, optimized profiles; sharing industry-related updates; amplifying their own content; and engaging with prospects, influencers, advocates, and customers. As part of the business fabric, social media marketing is an ongoing activity with a beginning for every company but no real end (though specific social networks may go, e.g., Jaiku, Pownce, FriendFeed…).

Social Media Updates: September

yMarketingMatters

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. Starting this month, advertisers both large and small can run campaigns on Instagram. Canva is a simple, drag-and-drop, design software that’s completely online and free to use and makes creating images and designs for social media really simple for anyone!

Social Media of Christmas Past

Ignite Social Media

Let’s look back at the social media post of Christmas past to see who brought their jolliest A game. Here are some Social Media Christmas Examples to fuel your jolly mood. The promotion is running again this year and it looks as if they might have taken a page out of Nordstrom’s social book. If you’re looking for help with the holiday seasons or social media content in general, check out our services , we’re here to help!

‘Save Space Camp’ Social Media Campaign Launches Funding Effort

Forbes Social Media

An online effort to rescue Space Camp from the extended ravages of a society crippled by Coronavirus is now underway as the call went out on social media this week to “SaveSpaceCamp.”. Social Media /social-media Innovation /innovation Social Media /social-media Science /science

How to Showcase Your Social Media Skills and Land Your Dream Job

Webbiquity SMM

When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. Guest post.

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