All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC. To get started, there are a variety of ways to run a UGC social media campaign for your brand. What type of UGC do you want?

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Importance of UGC and Creating Brand Advocacy

Ignite Social Media

Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. Why UGC Works. Once UGC is acquired, it can be utilized across social channels to help amplify key messages while engaging users in an authentic manner. UGC in Action. This insight lead us to a UGC-heavy content strategy.

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Your Must-Have Guide to Creating a Winning Social Media Campaign

agora pulse

Planning a big campaign for your clients or your own brand? Make sure you’ve checked off all the boxes for a successful social media campaign. You have been using social media to publish content and engage with customers. Set Up a Campaign Calendar.

You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? In a time where we’re seeing more and more over-produced ads continue to creep into the social space, fans are craving authenticity. Is it fair game to use on your brand’s social channels? Is every piece of content in the #LiveThere (their campaign) hashtag amazing? Love the UGC you’re already seeing and want even more to work into your content mix? Interested in even more ways to create killer social content for your brand?

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5 Great Homepage Galleries Featuring Shoppable UGC

Pixlee

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance. Here are five of the best examples of homepages using UGC to great effect. Is UGC the Future of Marketing?

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UGC + Social Distancing: Bringing the In-Store Experience Online

Pixlee

So the question presents itself; how can companies adapt to social distancing and deliver more personalized online shopping experiences? One answer is with user – generated content (UGC). UGC is 35% more memorable than other media, and 50% more trusted.

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New Social Media Report, and What About UGC?

Janet Fouts

It’s not news that people search social media for reviews on purchases, hotels, restaurants and such, or that they ask their friends for recommendations. So, it makes sense that when consumers are planning a milestone, like getting married, having a baby, big financial investments like cars and homes, even taking a vacation, they look to social media for recommendations. There’s lot of good information here, as you’re planning your winter marketing campaigns.

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Social Media of Christmas Past

Ignite Social Media

Let’s look back at the social media post of Christmas past to see who brought their jolliest A game. Here are some Social Media Christmas Examples to fuel your jolly mood. They utilize a lot of UGC, showcasing the holidays through their customer’s eyes. The promotion is running again this year and it looks as if they might have taken a page out of Nordstrom’s social book. Utilizing UGC is a great way to provide holiday content.

5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content. Whether you’re launching a new product or running a customer appreciation campaign, incorporating UGC into your campaigns can help you drive even more success.

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How to Plan the Perfect Holiday Marketing Campaign (+ Free Checklist!)

Later

The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! And with COVID-19 potentially impacting in-store footfall, it’s a good idea to think about revising your social strategy to make those seasonal sales.

Travel Brands that Are Doing Social Right

Ignite Social Media

Social media’s impact on the travel and tourism industry continues to grow stronger. Pairing this with the rise of travel blogging and the highly-visual nature of social media, especially Instagram, social networking platforms have transformed into a top destination for wanderlusters and adventure-seekers. When it comes to reaching these users, here are our top travel brands on social. A key part of our social strategy is the curation of UGC.

2019 Social Media Trends to Watch

Ignite Social Media

2019 Social Media Trends to Watch. Now, as the year wraps up, it’s a good time for social media marketers to re-evaluate their social media strategy with fresh eyes. With that in mind, here are the 2019 social media trends to watch.

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3 Reasons Why You Should Run Your Photo Contest in the Summer

Ignite Social Media

Photo contest are a great way to drum up excitement as well as an excellent way to source UGC content for your brands social channels. Interesting in running a photo contest to engage fans or capture new UGC, we’d love to help. The post 3 Reasons Why You Should Run Your Photo Contest in the Summer appeared first on Ignite Social Media - The original social media agency.

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How Big Brands Get Permission to Use UGC

Convince & Convert

They scour their overall editorial calendar to determine which pieces should be scheduled on various social media channels. For the C-suite, it always comes down to how social brings value to the overall sales funnel. In fact, they specifically don’t try to make sales when they answer questions on social media because they work very hard to avoid appearing biased. What’s your one tip for becoming a social pro?

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Social Media Case Study: Discover Boating

Ignite Social Media

As a social agency, we have the opportunity to work on some fun projects. One of those projects was a campaign called “Welcome to the Water” for Discover Boating. Our work with Discover Boating won Audience Honor for Large Media Buying Strategy at the Shorty Awards. You can read more about our social media case study below. Campaign Objective. Our paid media approach related to the stages of the funnel we were driving.

3 Social Media Promotions to End Your Fiscal Year

Ignite Social Media

Social promotions are an easy way to show success as you wrap up this year, and here are 3 different social media promotions that you can execute on a fairly quick turnaround. Beyond social paid media, one of the best ways to generate awareness and impressions is with an influencer program. There are many different social promotions you can execute in order to generate additional engagements. One way to drive advocacy actions is through a UGC promotion.

10 Social Media Predictions for 2019

agora pulse

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. At Contentworks Agency we’ve already planned next year’s social media strategies for our clients. GDPR Seeps Into Social. Takeaway: Invest in UGC.

9 Tips for Using Social Media Effectively For Your Business

Socialmedia.biz

Social media marketing is way more than posting a pretty picture and watching the likes roll in. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Pick Your Social Platforms.

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Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. But GoPro’s take on UGC is unique in that the product itself is rarely shown. You can’t get something for nothing, even when it comes to UGC.

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The 6 Best Ways to Showcase User-Generated Content on Social Media

agora pulse

Community-building and relationship-building should be an important part of your social media marketing efforts. And while relationship building should be your priority, having some extra oomph to boost your sales thanks to social doesn’t hurt either. Most brands try to get their customers to create UGC, but then fail to actually do much of anything with it. Share UGC In Stories. Create Story Highlights Featuring UGC. Use It In Your Ad Campaigns.

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Social Media Terminology: Social Media Words You Need to Know

agora pulse

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. Or maybe you’re a seasoned social media manager … but you still come across new words now and then in your workday. In social media, an algorithm varies by platform. Dark social.

The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media

Pixlee

Today’s consumers rely heavily on social media and tapping into their community when it comes to brand loyalty and their purchase decisions. Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. The question is how to bring the authentic community experience from social media into your stores.

How to Integrate Email Marketing into Your Social Media Efforts

Social Media Strategies Summit

For years, marketers have debated the benefits of social media versus email marketing. Combining email marketing with social media efforts allow brands to target their audience more frequently, ultimately moving them through the customer journey. 80% of marketers report that increasing brand awareness is their number one goal for using social media. 72% of consumers prefer email over social media for permission-based promotional messages.

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Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Start leveraging the power of UGC and growing your business with our Ultimate Guide! . UGC Best Practices #1: Be Original with Your UGC. UGC Strategy #2: Host a UGC-focused Contest .

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KFC and Comedy Central Create Web Series and UGC Contest For Young “Adults”

The Realtime Report

The contest website features each episode, and encourages viewers to get involved and share their experiences on social media: ”Did you move back in with your parents? Social platforms are figuring heavily into the marketing for this series; links to the video are on the Facebook and Twitter pages for both KFC and Comedy Central, as well as on their YouTube accounts. Social Media Campaigns Comedy Central contest KFC KFC bites web series webisodes

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Think You Can Apply a SWOT Analysis to Social Media Marketing?

agora pulse

Businesses, non-profits, and even social groups aim to stay relevant and desirable to their customers, members, and target audiences. Why apply SWOT to social media strategy? Although the SWOT model has been used for years with business strategy, it can be applied in other ways, even to your social media strategy. It is tempting not to have a strategy and just keep social accounts updated. What are your social media strengths and weaknesses?

5 Reasons Listening to Influencers Will Better Inform Your Content Strategy

Ignite Social Media

There is a lot of money at stake, after all; and television retains the best demographers applied social science has to offer, and these researchers can determine precisely what Americans in 1990 are, want, see: what we as Audience want to see ourselves as. You’ll want to provide a certain brass tacks framework to an influencer with whom your cooperating on a campaign, but, by and large, you can allow them to take your initial conceptual kernel and manifest it as they see fit.

10 Brands Killing it with User-Generated Content on Instagram

Later

Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. From sharing real-life product reviews, to curating a stunning Instagram feed, there are so many creative ways to elevate your content strategy with UGC! Get inspired by these 10 brands taking user-generated content to the next level on Instagram: UGC Brand Inspo #1: Set a Challenge like @over. It’s UGC, but supercharged! .

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The Top 5 Social Media Tools in 2020

Pixlee

Social media tools help marketers and creators get the most out of social platforms. The right social media tools in 2020 help improve your reach and engagement, but also create valuable moments of community and conversation. In 2020, those brand interactions are more important on social media than ever before. More than half of all brand discovery ( 52% ) is happening in public social feeds. Social Photo Contests.

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Five Ways to Make Your Next Marketing Campaign More Diverse

Pixlee

Instead, try these five tactics to make your next marketing campaign more diverse with inclusive content. With the rise of user-generated content (UGC), marketers no longer have to rely on the limited options offered by stock photo platforms.

Social Media Stories: What Brands Need to Know About Ephemeral Content

Ignite Social Media

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. While some channels are seasoned veterans when it comes to the social media story game, others are just joining in on the fun. Social Media Stories Breakdown by Channel.

3 UGC Marketing Trends on the Rise in 2018

Pixlee

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels. One use case for AI in the UGC marketing space is in influencer marketing platforms.

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Use Data From Your Social Media Report to Create Share-Worthy Content

agora pulse

Discover how to glean the data you need from a social media report to produce remarkable content for your audience. When you create a social media report, you use charts and data to illustrate what you’ve accomplished. Your social media report can also help you look forward and plan ahead. Find out how to use the data from your social media reports to learn more about your audience and create content that your fans will love—while helping your brand grow.

Apply Now! How Universities Can Use Social Media for Recruitment

agora pulse

Don’t overlook social media and its power in recruitment. Here’s a look at social media for universities. Now, though, it’s a little different … The Internet and social media have opened up so many new possibilities, allowing universities to connect with potential applicants in more meaningful and substantial ways. Related: YouTube 101: What Every Smart Social Media Manager Needs to Know. Social Media Marketing

How to Repurpose Influencer Content for Your Brand

Ignite Social Media

Coffee integrated images from @ill.koncept and @vallenalexander , two talented content creators who partnered with the brand during Carusele’s #WakeUpAndGo influencer marketing campaign. Don’t be afraid to rely on an influencer program to jump-start your entire social strategy, collaborate on a particularly touchy topic, or even bridge the gap between your digital and physical marketing plans. Consider starting these efforts with an influencer campaign.

47 Social Media Statistics Every Marketer Should Know

Later

Social media statistics can be a useful tool for informing your strategy and planning your future content. We’ve rounded up some of the most interesting social media statistics we could find, all of which will help you understand your platform, your audience, and craft content that’ll stand out: Social Media Statistics: Instagram. Instagram is one of the best social platforms for growing a community, promoting your products and driving sales.

Social Media Engagement: 5 Revamped Tricks for Brands

Pixlee

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? As it turns out, social media engagement relies on marketers having a balance of creativity, data, and luck to engage with consumers on social media. Successful UGC contests create a social media flywheel.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. Q1: We’re talking today about social aggregation. The bounce rate on this social hub is 3.94%!

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. Q1: We’re talking today about social aggregation. The bounce rate on this social hub is 3.94%!

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Why Business Is About to Boom for Social Media Agencies

Convince & Convert

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). In those years, nearly all social media content was written (with a side order of UGC photography). Organic social can work, of course.

Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.” Organic social.

How to Repurpose Your Best Social Media Content

agora pulse

Sometimes, instead of grasping at straws, your best bet is to repurpose your best performing social media content. Knowing the best ways to repurpose your best social media content is key to getting consistently good results. In this post, we’re going to look at how to repurpose social media content and which content you should choose. Each time you share the content to social media, use a different quote as your tagline.

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3 Foolproof Ways to Generate Leads with Social Media

Convince & Convert

If I refer to social media as a lead generation tool, what comes to mind first? Maybe because the scars are still healing from a past failed social media campaign. Maybe it’s from reading one too many faux-advice columns on optimal social media posting times. Whatever the reason, there seems to be a bad taste in many marketers’ mouths when social media is promoted as a solid lead generation tool. Run a Social Sweepstakes.