Hootsuite

JULY 26, 2024

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. Keep reading to get into the best competitor analysis tools for social media.

Analysis 103

Analysis Social Media Tools HootSuite 103

Buffer Social

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. What are social media analytics?   The best social media analytics tools for marketers 1.

Analytics 105

Analytics Social Media Tools Price 105

Hootsuite

NOVEMBER 4, 2024

Who is your social media audience, really? Done right, social media audience analysis goes beyond the basics. It can give you actionable insights to drive your social strategy. Key takeaways Social media audience analysis is about more than just demographics. What is social media audience analysis?

Analysis 98

Analysis Social Media HootSuite Sentiment 98

Social Media Today

JUNE 6, 2020

TikTok has published a new overview of how one brand utilized a branded hashtag campaign on the platform to great effect.

Case Study 218

Case Study Hashtag Campaign Study 218

Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car.

Examples 111

Examples Social Media Strategy Sentiment 111

Buffer Social

FEBRUARY 17, 2025

Picture this: Your boss is asking you about the business impact of your social media strategy. This is where a social media dashboard comes in handy. It’s a visual representation of the key metrics that prove the impact of your social media efforts. But how do you prove it?

Social Media 114

Social Media How To Analytics Metrics 114

Sprout Social

SEPTEMBER 16, 2024

Managing a social media strategy is a constant balancing act between creativity and operational demands. According to the 2023 State of Social Media report , 39% of business leaders cite insufficient training and development as a significant hurdle in implementing AI effectively.

Social Media 102

Social Media How To Sentiment Analysis 102

agora pulse

APRIL 23, 2020

Whether you’re planning a social media marketing campaign for your client or wanting to grow your company’s online audience, hashtags can help you reach your goals. And these hashtag tools can make that process easier. But how can you take advantage of hashtags without adding even more to your team’s workload?

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Hashtag Tools Analytics Influencer 206

Hootsuite

JANUARY 17, 2025

Key takeaways Social media advocacy is the practice of using social platforms to advance causes like charitable campaigns, connecting with political leaders, or driving social change. It differs from brand advocacy, which focuses on using social media to increase brand awareness and trust. In the U.S.,

Social Media 92

Social Media HootSuite How To Policies 92

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! What is social media marketing?

Template 105

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Hootsuite

MARCH 12, 2025

Over one billion people use LinkedIn, making it the worlds largest social media platform for professionals. Using LinkedIn hashtags will help those people find you and your content. But which LinkedIn hashtags do you use? How else can you use hashtags, besides in content, to find fellow professional peeps?

Hashtag 69

Hashtag LinkedIn Trends Tools 69

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. These numbers underline the pivotal role of social media in present-day consumer habits.

Retail 86

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Social Media Strategies Summit

DECEMBER 1, 2023

It’s fair to say 2023 has been a busy year in the social media world. Brands Ride the Barbie Bandwagon Plenty of blockbusters have been backed by huge marketing campaigns. Cockroach Slays at Met Gala Many major social media moments are entirely predictable. So far, so what ?

Social Media 259

Social Media Meme Fashion Trends 259

Sprout Social

OCTOBER 3, 2024

According to Sprout’s The Social Media Productivity Report , social media marketers spend an average of 40 hours per week on management tasks, with some clocking in over 60 hours. Plus, 63% of social media marketers report feeling burned out—and this is during the regular, non-peak seasons.

Social Media 86

Social Media Patterns How To Analysis 86

Keyhole.co

FEBRUARY 5, 2025

Tired of creating and posting social media content that doesn’t get traction? Are you wondering how to use social listening to create tailored content that speaks to your audience and drives engagement? But what’s social listening in marketing, and why is it essential to your small business? Why Listen?

Sentiment 110

Sentiment Trends Hashtag Social Media 110

Hootsuite

DECEMBER 3, 2024

Social media measurement is all about using data to make informed decisions that support and align with business goals. In this post, we’ll explore how social measurement can drive real results for your business. What is social media measurement? What can social media measurement tell you about your brand?

Social Media 99

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Social Media Strategies Summit

AUGUST 10, 2023

To help you do better influencer marketing , we’ve rounded up 10 of the top influencer marketing campaigns from brands across multiple industries, including: B2B technology Consumer goods Food and drink Nonprofit organizations Health and fitness 1. But that was only phase #1 of the campaign.

Influencer 205

Influencer Campaign Marketing B2B 205

Social Media Strategies Summit

JULY 26, 2024

Did you know that 68% of marketers admit they’re concerned about the return of their social media activities? Image source To make big decisions about where and how to spend your social media marketing bucks, you need to understand the impact of every platform, strategy, and tactic you employ. Let’s get into it.

Analytics 230

Analytics Social Media Tools Price 230

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social. Let’s get started.

ROI 246

ROI Social Media UGC Discount 246

Ignite Social Media

FEBRUARY 5, 2025

Whether youre managing campaigns on Facebook, Instagram, LinkedIn, or TikTok, each platform offers unique opportunities and specific requirements to optimize your content. Marketers can create highly effective campaigns by aligning with Pinterests emphasis on discovery. Use hashtags to improve visibility. Contact us today.

Platform 97

Platform Social Media LinkedIn Feedly 97

agora pulse

AUGUST 5, 2020

Follow these expert tips that can help social media managers and digital agencies save time and energy in their social media workflow. . Without a workflow, social media management can easily take over your entire day or week. Outline a Social Media Strategy. Write Social Media Copy.

Social Media 213

Social Media Curation Social Media Management How To 213

Sprout Social

FEBRUARY 24, 2025

Social media for financial services is often met with some hesitation. But heres the thing: social media marketing isnt just about trends and hashtags. At a time when misinformation spreads rapidly online, financial institutions can use social media to inform and protect their audiences. A 2021 J.D.

Social Media 78

Social Media Strategy Tips Banking 78

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. But thanks to social media data analysis tools, Facebook monitoring has become more effective than ever. Do you have a large social media marketing team?

Facebook 99

Facebook Sentiment Marketing Analysis 99

Sprout Social

NOVEMBER 26, 2024

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. In this article, we’ll break down the FTC influencer guidelines, why they matter and the branded content policies for each major social media network. Mix with other hashtags (e.g., Keep it simple.

Guidelines 120

Guidelines Influencer Engagement Tips 120

Oktopost

AUGUST 21, 2024

82% of consumers are likelier to buy from brands that include UGC in their marketing campaigns. Still, photos, videos, live streams, blog posts, and even comments on social media and discussion forums can also be included in the definition. Launching an employee advocacy campaign can be tricky.

UGC 106

UGC B2B How To Authentication 106

Social Media Today

JANUARY 9, 2023

The new option will see a flood of hashmoji fall down the screen when tapped.

Hashtag 205

Hashtag Campaign Brands Twitter 205

Visually SM

JULY 27, 2020

Social media tools are essential for a smart business to manage important channels in their Digital Marketing routine. In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. Sprout Social.

Social Media Management 246

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Sherrilynne Starkie

APRIL 26, 2021

This social media app allows users to shoot and post 60 second videos. Hashtag Challenges . A hashtag challenge provides a bunch of opportunities for TikTok users to participate, come with their own creativity and create videos under specific hashtags. There are nearly one billion video views each day on TikTok.

Brands 273

Brands Hashtag UGC Aggregator 273

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Here are our favorites.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

OCTOBER 20, 2024

Source Keeping an Eye Out: Understanding Social Monitoring Social monitoring involves tracking and analyzing social media conversations that directly mention your brand, products, or relevant keywords. Listen In: What is Social Listening? It’s about putting out fires quickly and efficiently.

Sentiment 139

Sentiment B2B Patterns Analysis 139

Sprout Social

JULY 23, 2024

” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. Here are five brands using Pinterest to build successful campaigns in 2024. I see all the content I want to see.”

Brands 127

Brands Travel Metadata Feedly 127

Buffer Social

JANUARY 30, 2025

Or maybe it’s March, and you’re side-eyeing your social media, wondering if you missed the reset window. Whether it’s the first week of January or the last day of October, the best time to get your social media on track is right now. Grow newsletter subscribers by 25% through social media traffic.

Social Media 101

Social Media Collaboration Metrics Template 101

Webbiquity SMM

JUNE 1, 2021

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. Engage with prospective customers on social media.

Tips 361

Tips Marketing Privacy Influencer 361

Convince & Convert

SEPTEMBER 28, 2024

Back in my agency days, I worked on the first-ever digital ads and social media efforts for Coca-Cola. It was like learning a foreign language while landing on a new moon… Fast forward 20 years, as a seasoned social media pro I’ve seen it all. But how these brands responded is what you want to pay attention to.

Brands 158

Brands Case Study SMS Price 158

Hootsuite

JULY 10, 2024

What is a social listening strategy? A social listening strategy is a goal-based plan for using social listening to gather information that can help your business succeed. Like any good strategy, a social media listening strategy starts with clear goals. How to set up a smart social listening strategy in 6 steps 1.

Examples 119

Examples Strategy HootSuite Sentiment 119

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media platform.

Social Media 198

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Sprout Social

FEBRUARY 28, 2025

Social media has become a key part of the UK’s digital world. Social touches every aspect of how businesses operate and grow. For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions.

Statistics 76

Statistics Social Media Reddit Authentication 76